11 Best Marketing Project Management Software for In-House & Agencies in 2025

Always-on campaigns. Looming deadlines. Stretched budgets. Marketing teams are constantly under pressure.

On top of that, you need to manage creative briefs and content calendars, track campaign metrics, and align cross-functional teams. 

Marketing project management software brings sanity to this chaos. These platforms consolidate your marketing activities into a single source of truth, giving everyone visibility into progress and blockers. They also help in managing marketing tasks and speed up execution with automated approval workflows that reduce the back-and-forth. 

In this guide, we’ve put together a list of the top marketing project management software platforms that help marketing teams plan and scale business operations and stay sane. 

Summarize this article with AI ClickUp Brain not only saves you precious time by instantly summarizing articles, it also leverages AI to connect your tasks, docs, people, and more, streamlining your workflow like never before. Summarize article

Summarize this article for me please

Want to save even more time? Try ClickUp Brain free

How we review software at ClickUp

Our editorial team follows a transparent, research-backed, and vendor-neutral process, so you can trust that our recommendations are based on real product value.

Here’s a detailed rundown of how we review software at ClickUp.

Summarize this article with AI ClickUp Brain not only saves you precious time by instantly summarizing articles, it also leverages AI to connect your tasks, docs, people, and more, streamlining your workflow like never before. Summarize article

Summarize this article for me please

Want to save even more time? Try ClickUp Brain free

Marketing Project Management Tools Comparison at a Glance

Here’s an overview of the top marketing project management software, along with their key features and pricing structure. 

Summarize this article with AI ClickUp Brain not only saves you precious time by instantly summarizing articles, it also leverages AI to connect your tasks, docs, people, and more, streamlining your workflow like never before. Summarize article

Summarize this article for me please

Want to save even more time? Try ClickUp Brain free

Features to Look for In Marketing Project Management Software

Not all project management platforms are built with marketers in mind. To avoid picking a tool that adds more work than it saves, here are the features you’ll want to prioritize:

• Campaign and task management: Since your marketing team manages several deliverables at any given time, look for a platform that offers flexible task management through lists, Kanban boards, calendars, and Gantt charts
• Content and asset collaboration: Features like file sharing, version control, and proofing are non-negotiable for marketing project managers since campaigns often involve multiple departments and even external partners
• Cross-functional visibility: Dashboards, workload management, and time tracking in a project management software allow leaders to spot bottlenecks early and keep everyone aligned with deadlines in complex projects
• Approval workflows: Campaigns often stall waiting for stakeholder sign-offs. Look for marketing project management solutions that let you automate approval workflows
• Performance tracking: Look for tools with dashboards, analytics, and goal-tracking features that connect project progress to marketing KPIs 
• Integration with marketing tech stack: Whether you’re syncing campaign data from HubSpot, files from Google Drive, or updates into Slack, integrations enable data flow
• Scalability and customization: Look for custom fields, templates, and enterprise-grade controls so you can adapt the platform as your campaigns and teams evolve
• AI-powered assistance: Choose a marketing project management software that offers AI-powered task automation, content generation, and workload forecasting to cut down on repetitive tasks 

Summarize this article with AI ClickUp Brain not only saves you precious time by instantly summarizing articles, it also leverages AI to connect your tasks, docs, people, and more, streamlining your workflow like never before. Summarize article

Summarize this article for me please

Want to save even more time? Try ClickUp Brain free

The Best Software for Managing Marketing Projects

Below, we’ve compiled a list of the best marketing project management software tools you can use. 

1. ClickUp (Best for marketing teams and agencies needing an all-in-one workspace)

ClickUp, the everything app for work, centralizes your marketing campaigns, creative workflows, and cross-team collaboration. 

With ClickUp’s Project Management Solution, you get three core building blocks for seamless collaboration on your marketing plan. 

The first, ClickUp Docs, is a collaborative documentation tool that centralizes your campaign briefs, messaging guidelines, ad copy drafts, and even centralized learning notes. 

With real-time editing and inline comments, multiple teammates can draft, review, and refine content simultaneously. It is perfect for coordinating between copywriters, designers, and campaign managers.

You can also @mention teammates, link tasks, or embed dashboards directly inside a doc, so context never gets lost.

ClickUp Whiteboards turns your marketing brainstorms and brand storytelling into a blueprint for execution. As your AI-enabled virtual canvas, whiteboards allow you to sketch out your campaign concept, insert sticky notes, shapes, or images, and visualize funnels or launch flows.

Whiteboards work great for visual collaboration for remote or hybrid teams: multiple stakeholders can ideate in real time, with live cursors and seamless updates.

Then, using ClickUp Dashboards, marketing managers can track all their campaigns and activities in one place.

From monitoring campaign budgets and expenses to tracking granular campaign performance, project status, and return on ad spend, customizable dashboards do it all for you. 

If you’re pressed for time or running low on inspiration, ClickUp Brain, ClickUp’s built-in AI assistant, is your brainstorming partner.

Brain helps you generate campaign ideas, plan marketing strategies, write blog briefs, draft progress reports, summarize research, and more. 

ClickUp’s Marketing Platform also offers pre-built templates for every use case. For example, ClickUp’s Social Media Posts Template helps you plan and organize social media content so you know what’s going live and when.

Get free template

With this template, you can: 

• Create tasks with custom statuses such as Cancelled, Complete, For Approval, For Revision, and In Progress to track progress at each stage
• Use custom fields to categorize and add attributes to manage social media content
• Organize information using 6 custom views, including Content Library, Content Stage, and more

ClickUp best features

• Proofing: Streamline creative reviews with ClickUp Proofing—leave comments directly on images, videos, or PDFs so designers and marketers can act quickly on feedback
• Clips: Record and share quick updates or walkthroughs with ClickUp Clips and give campaign context without hopping on a call
• Notetaker: Capture meeting notes and action items with ClickUp’s AI Notetaker, then turn them into tasks or share them instantly with your team
• Workload management: Balance resources smartly using ClickUp Workload View to see who’s overbooked or underutilized across campaigns
• Efficient execution: Keep your campaign execution structured with ClickUp’s Project Time Tracking, so you can log hours against billable or non-billable marketing work. 
• Contextual chat: Keep everyone aligned with ClickUp Chat—conversations happen right where the work lives, eliminating scattered feedback
• Custom statuses: Add custom stages like “In Progress” or “Under Review” to tasks with Custom Statuses in ClickUp and keep every marketing deliverable moving through a clear workflow
• Assigned comments: Assign action items directly from feedback with ClickUp’s Assigned Comments to instantly convert suggestions into trackable tasks
• Flexible views: Schedule, execute, and monitor campaigns using a range of views such as Calendar, List, Kanban, Timeline, and more

ClickUp limitations

• It can be overwhelming for new users; it takes time and effort to master the tool and set it up 

ClickUp pricing

ClickUp ratings and reviews

• G2: 4.7/5 (10,000+ reviews)
• Capterra: 4.6/5 (4,000+ reviews)

What are real users saying about ClickUp?

Here’s a G2 review:

2. Wrike (Best for high-volume requests and resource planning) 

Wrike is a project management platform built to help marketing teams manage campaigns from start to finish with clarity and speed.

Instead of chasing briefs in email threads, you can use custom request forms that instantly turn into tasks with clear owners and timelines. Planning becomes easier with multiple views, such as Gantt charts, Kanban boards, and calendars, so you can map campaigns the way your team works best.

For creative asset reviews, Wrike offers two collaboration tools. The built-in proofing and Adobe Creative Cloud integration cut down on endless back-and-forth, allowing faster approvals.

To know what’s driving ROI, Wrike offers marketing dashboards that tie work directly to campaign performance and metrics.

Just chat with Wrike’s Copilot, and it uncovers insights on task status, resource allocation, risks, and more. Using Copiliot, you can generate project summaries, reports, etc. 

Wrike best features

• Design creative assets within Adobe Creative Cloud, edit text, and share feedback, without leaving Wrike
• Allow stakeholders to comment directly on images, videos, and documents with the built-in proofing tool
• Ensure optimal team allocation with tools for capacity planning, workload balancing, and time tracking
• Analyze real-time data and historical project information to provide data-driven insights with AI-powered Work Intelligence®
• Design, plan, launch campaigns, and get issue reports with Wrike’s all-in-one campaign management template 

Wrike limitations

• Unlike other tools that include built-in chat or rich note capabilities, Wrike doesn’t offer a dedicated note-taking tool
• The vast number of features and customization options can be overwhelming for new users

Wrike pricing

• Free
• Team: $10/month per user
• Business: $25/month per user
• Enterprise: Custom pricing
• Pinnacle: Custom pricing

Wrike ratings and reviews

• G2: 4.0/5 (4,000+ reviews)
• Capterra: 4.4/5 (2,000+ reviews)

What are real users saying about Wrike?

Here’s a G2 review:

3. Asana (Best for managing multichannel campaigns) 

Asana is a work management platform for marketing teams—transforming scattered tasks, briefs, and deadlines into organized, results-driven workflows.

Instead of chasing disconnected requests, you can publish team priorities in Asana and instantly see how campaign work ladders up to company objectives. Using custom fields and tags, you can categorize work by campaign and channel.

To save time, launch standardized workflows with templates that automatically assign reviewers, deadlines, and approval steps. A shared calendar view then provides visibility for stakeholders.

Beyond day-to-day tasks, Asana helps you set private and shared goals and OKRs, assign timelines and owners. Its AI feature, Smart Status, allows you to summarize progress and performance. 

Asana best features

• Build custom AI-powered workflows in Asana AI Studio that combine smart rules and intelligent agents
• Integrate with tools like Adobe Creative Cloud and Figma to centralize assets and keep creative teams in sync
• Get a complete picture of your team’s work with Asana’s Work Graph® that connects the tasks, people, and purpose of each project 
• Keep communication centralized with task comments, @-mentions, and project conversations

Asana limitations

• It does not have built-in tools for complex budgeting, time-tracking, or advanced resource management, often requiring third-party integrations
• Asana lacks agile-specific features like velocity reports, burndown charts, or GitHub integration, making it less suited for agile-heavy environments

Asana pricing

• Personal: Free
• Starter: $13.49/month per user 
• Advanced: $30.49/month per user 
• Enterprise: Custom pricing
• Enterprise Plus: Custom pricing

Asana ratings and reviews

• G2: 4.4/5 (12,000+ reviews)
• Capterra: 4.5/5 (13,000+ reviews)

What are real users saying about Asana?

Here’s a G2 review:

4. Zoho Projects (Best for affordable project tracking, automation, and collaboration in one platform)

Zoho Projects is a cloud-based project management platform for your marketing team to plan, automate, and track campaigns. You can set recurring tasks, such as pulling campaign statistics or scheduling posts on autopilot within Zoho Projects. 

Using Blueprint, you can streamline marketing processes such as reviews, design approvals, or event planning with custom stages and automated rules. For example, a task can automatically be reassigned to an editor when it’s marked high priority.

To keep your timelines clear, drag-and-drop Gantt charts let you map dependencies, track critical paths, and compare actual progress against baselines to measure delays.

A shared central repository ensures every creative asset is organized in folders, while collaboration tools like built-in chat, forums, and integrations keep your team aligned. 

Zoho Projects best features

• Break down a complex project into smaller milestones, tasks, and subtasks, and assign a timeline and priority to each of them
• Determine the team capacity and re-shuffle priorities accordingly using workload reports
• Track billable hours and generate invoices directly with built-in time management tools
• Integrate seamlessly with the Zoho ecosystem to create a unified business operating system
• Leverage intelligent search and AI-generated insights from Zia, the integrated AI assistant

Zoho Projects limitations

• While Zoho integrates well within its ecosystem, its third-party integrations are fewer and less flexible than those offered by ClickUp
• Users sometimes report that the application can be slow to load or respond, especially when managing large, complex projects

Zoho Projects pricing

• Free
• Premium: $4/month per user
• Enterprise: $8.10/month per user
• Project Plus: Custom pricing 

Zoho Projects ratings and reviews

• G2: 4.3/5 (400+ reviews)
• Capterra: 4.5/5 (800+ reviews)

What are real users saying about Zoho Projects?

Here’s a G2 review:

5. ProofHub (Best for in-house marketing teams) 

ProofHub helps you manage marketing projects of all sizes. Create projects and define teams, clients, tasks, files, and action plans, all in one central workspace.

You can use ProofHub’s email-in feature to create tasks directly from your inbox. Kanban boards give a clear view of work in progress within your marketing roadmap; update the progress percentage to see what’s done and what’s still pending.

Switch to Table View to view your project, edit existing tasks, and sort or filter data based on priority, deadlines, or any custom attribute. You can also use labels like ‘Urgent’, ‘High priority’, ‘Designing’, or ‘Marketing’ to categorize tasks and organize workflows.

Quickies help you note or save ideas for future reference with a single click. You can also create discussion threads like “Social Media Strategy” or “Website Design Ideas” and @mention team members. 

ProofHub best features

• Use visual collaboration annotation tools to highlight key sections and add contextual comments to your files
• Customize your Proofhub dashboard with custom fields, roles, reports, and forms based on your workflows
• Centralize all project activities with integrated task lists, discussions, file storage, and notes in one place
• Control project access and visibility by creating custom roles and assigning specific permissions to users

ProofHub limitations

• ProofHub doesn’t offer built-in invoicing, budget management, or advanced resource allocation tools
• Unlike many ProofHub competitors, it doesn’t offer a free plan, making it less accessible for freelancers, solo users, or teams with minimal budgets

ProofHub pricing

• Essential: $50/month per user
• Ultimate Control: $89/month per user

ProofHub ratings and reviews

• G2: 4.6/5 (100+ reviews)
• Capterra: 4.5/5 (100+ reviews)

What are real users saying about ProofHub?

Here’s a G2 review:

6. Teamwork (Best for marketing agencies) 

Teamwork is a marketing workflow tool for agencies to manage every stage of the client lifecycle. You can plan tasks and resources, track time and budgets, and even invoice clients directly from one platform.

Managing dozens of campaigns at once becomes easier with portfolio views, workload planners, and cross-project Gantt charts that flag capacity issues and deadline risks. A branded client portal gives your clients visibility into progress while you stay in control of communication.

With features such as retainer budget tracking, billable vs. non-billable rates, and direct export of timesheets into invoices, you always know where your team’s time is spent. 

Teamwork best features

• Manage client work and profitability with integrated time tracking, budgeting, and invoicing
• Leverage TeamworkAI to automatically summarize updates, generate structured task lists from simple prompts, and get clarity on resource utilization
• Automate routine processes and create standardized projects using powerful workflow and task templates
• Use Teamwork’s pre-built marketing templates for client onboarding, SEO planning, content calendar planning, design requests, and more 
• View and filter all marketing campaigns using Portfolio Boards

Teamwork limitations

• Teamwork integrates well with billing tools, but its marketing-tech integrations are limited 

Teamwork pricing

• Free
• Deliver: $13.99 per user/month (billed annually)
• Grow: $25.99 per user/month (billed annually)
• Scale: Custom pricing

Teamwork ratings and reviews

• G2: 4.4/5 (1,000+ reviews)
• Capterra: 4.5/5 (900+ reviews)

What are real users saying about Teamwork?

Here’s a G2 review:

7. Nifty (Best for workflow automation) 

Nifty is a unified cloud-based project management platform for marketing teams like yours to centralize project planning and communication.

Plan your content and design using Tasks and Milestones, and launch into digestible action steps. Layer on clarity with custom fields like time or cost estimates to anticipate budget needs. Score progress visually with Roadmaps (Gantt-style) and baseline comparisons to flag scope creep.

Nifty’s Kanban, List, Timeline, and Calendar views let you manage your work the way you prefer. Meanwhile, Discussions and Docs centralize cross-functional collaboration and campaign assets. 

With Orbit AI, you can measure key performance indicators such as task completion rates, milestone progress, and time logged. It also provides predictive insights and automated progress summaries.

Nifty best features

• Visualize campaign schedules using milestones with start and end dates
• Leverage AI to assign tasks and set dependencies, and automate recurring work
• Manage campaigns easily by creating tasks, setting deadlines, and assigning owners
• Centralize team communication with built-in project chats
• Create cross-functional docs within Nifty for shared campaign briefs and strategy notes 

Nifty limitations

• While this marketing automation tool includes pre-defined automations (e.g., recurring tasks, status changes), it does not support customized, no-code automation workflows
• The platform lacks a broad selection of pre-built templates, requiring teams to invest more time in creating custom workflows from scratch

Nifty pricing

• Free
• Starter: $49/month per user
• Business: $149/month per user
• Unlimited: $499/month per user

Nifty ratings and reviews

• G2: 4.7/5 (400+ reviews)
• Capterra: 4.6/5 (400+ reviews)

What are real users saying about Nifty?

Here’s a G2 review:

8. Hive (Best for marketing teams needing built-in proofing, approvals) 

Hive is a marketing-friendly project management platform built to centralize your campaign workflows, approvals, and communication.

Start by using Action Templates to map recurring processes like content production, social rollouts, or email campaigns into clear, repeatable steps. Visualize campaign progress with Gantt charts, Kanban boards, and dashboards that make bottlenecks and capacity risks easy to spot.

Hive has built-in proofing and approval tools to simplify design-heavy campaign management. Simply upload assets, tag approvers, and collect feedback directly in the platform. Meanwhile, chat, comments, and file sharing keep conversations and assets in one place.

With Hive’s time tracking and resourcing views, you can measure workload distribution, track hours spent on deliverables, and optimize project workflows. 

Hive best features

• Collaborate in real-time with Hive Notes and edit documents with your team during meetings
• Centralize team communication with a native email inbox and built-in messaging features
• Activate Hive Apps to add goal tracking, automation workflows, email integration, resource planning, and portfolio dashboards
• Use Hive’s AI assistant Buzz to generate content, summarize your campaign tasks, schedule workflows, and access insights on task progress and metrics—all via natural-language prompts

Hive limitations

• It doesn’t sync directly with Exchange calendars, making it tough for teams to manage time-sensitive tasks
• Many critical features, such as time tracking, resourcing, and proofing, are not included in the base pricing

Hive pricing

• Free
• Starter: $7 per user/month
• Teams: $18 per user/month
• Enterprise: Custom pricing 

Hive ratings and reviews

• G2: 4.6/5 (600+ reviews)
• Capterra: 4.4/5 (200+ reviews)

What are real users saying about Hive?

Here’s a G2 review:

9. Basecamp (Best for simple task management) 

Basecamp is a user-friendly project management and collaboration hub designed for small and growing marketing teams. It helps centralize your task tracking, file sharing, and client communication in an intuitive interface.

When you start a campaign, Basecamp keeps things simple by organizing work into to-do lists, message boards, and group chat. Planning tasks, discussing strategy, and sharing files all happen in the same place. With project-level access, you can decide who you want to keep in the loop.

With shared calendars, group messages (Campfire), and automatic check-ins, inter-team and cross-departmental communication becomes easy.

Need a quick view of progress? Basecamp gives you visual clarity through Hill Charts, Mission Control, and Lineup. If your team uses tools like Google Docs, GitHub, or Figma, Basecamp’s Doors feature allows you to link them right inside your project.

Basecamp best features

• Reduce distractions with the Hey! Menu, a place where you get all your notifications without constant reminders
• Start quick private chats with Pings 
• Skip status meetings with scheduled check-ins by asking team members for updates and saving their answers
• Streamline client collaboration by giving them a dedicated, simplified view of project progress and approvals

Basecamp limitations

• It lacks detailed reporting and performance metrics, making it difficult to track progress 
• There is no built-in way to assign priority levels (e.g., high, medium, low) to tasks, which can make it hard for teams to focus on the most critical work
• It does not offer Gantt charts or other visual timeline features, which is a major drawback for teams that rely on visual workflow management

Basecamp pricing

• Free
• Plus: $15 per user/month 
• Pro Unlimited: $299/month (billed annually)

Basecamp ratings and reviews

• G2: 4.0/5 (5,000+ reviews)
• Capterra: 4.3/5 (14,000+ reviews)

What are real users saying about Basecamp?

Here’s a G2 review:

10. Workfront (Best for enterprise-level campaigns within Adobe) 

Adobe Workfront is enterprise-grade marketing operations software designed for large marketing organizations.

Workfront brings structure to complex initiatives by unifying strategy and execution—your planning, briefs, and creative workflows all connect seamlessly through its Planning feature.

Customizable views like timelines, calendars, and dashboards can be tailored to roles and project plans. You can also automate intake forms and approval pipelines without manual handoffs.

When it’s time to assess impact, Workfront’s robust reporting surfaces real‑time insights into project health, resource capacity, and performance. You can also export your marketing data to your business intelligence tools.

Worfront also offers extensive Adobe and third‑party integrations. 

Workfront best features

• Connect Workfront with Adobe Express to review and approve content right where you create assets 
• Manage resources at scale with sophisticated capacity planning, allocation, and forecasting tools
• Integrate BI tools like Tableau, Power BI, Domo, or Looker with Workfront’s data lake to build dashboards with live data and snapshots
• Use Adobe GenStudio to get built-in approvals, comments, and workflows inside your marketing setup

Workfront limitations

• As enterprise-level software, Workfront comes with premium pricing (custom quotes) and no free tier
• The platform is difficult to learn and implement, often requiring dedicated administrators and extensive training

Workfront pricing

• Select: Custom pricing 
• Prime:  Custom pricing 
• Ultimate: Custom pricing 

Workfront ratings and reviews

• G2: 4.1/5 (1,000+ reviews)
• Capterra: 4.4/5 (1,500+ reviews)

What are real users saying about Workfront?

Here’s a G2 review:

11. Trello (Best for Kanban-style project management) 

Trello is a visual, Kanban-style project management tool that helps marketing teams like yours organize ideas into action with flexible boards, lists, and cards.

Map your campaigns using the cards and boards, and use the timeline view to quickly drag-and-drop to adjust start or due dates as priorities change. 

While Trello Inbox allows you to capture ideas, messages, and notes from anywhere, Trello Planner lets you organize your plans anytime, no matter where or how you’re working.

And with Power-Ups, you connect essential tools (e.g., Figma, Drive, Mailchimp) to embed live designs, automate reminders, or manage recurring tasks—all inside Trello.

It also offers marketing campaign templates for editorial calendars, go-to-market campaigns, and email workflows.

Trello best features

• Speed up marketing workflows using custom card and board buttons that trigger multiple actions with a single click
• Switch between views such as Board, Timeline, Table, Calendar, Dashboard, Map, and Workspace to check project progress
• Organize location-based work with Map View and plot data points on interactive maps 
• Automate simple, repetitive tasks directly on your boards with the built-in Butler automation
• Add Atlassian Intelligence to your boards with the Premium and Enterprise plans

Trello limitations

• It doesn’t support time tracking and task dependencies, which can be frustrating for teams that need advanced project management features
• Trello becomes difficult to manage when dealing with complex projects

Trello pricing

• Free
• Standard: $6 per user/month 
• Premium: $12.50 per user/month 
• Enterprise: $17.50 per user/month (billed annually) 

Trello ratings and reviews

• G2: 4.4/5 (13,000+ reviews)
• Capterra: 4.5/5 (23,000+ reviews)

What are real users saying about Trello?

Here’s a G2 review:

Summarize this article with AI ClickUp Brain not only saves you precious time by instantly summarizing articles, it also leverages AI to connect your tasks, docs, people, and more, streamlining your workflow like never before. Summarize article

Summarize this article for me please

Want to save even more time? Try ClickUp Brain free

Manage Your Marketing Projects With ClickUp

The right tool sets the pace for your marketing success. By centralizing campaigns, automating marketing workflows, streamlining approvals, and tracking performance in real time, you give your team the clarity to deliver on time and on brand.

With ClickUp and its suite of project management features, you unify every campaign workflow—tasks, briefs, assets, and reports—in one AI-powered workspace. From building creative calendars to monitoring budgets and surfacing insights automatically, ClickUp adapts to your marketing needs and scales with you.

Sign up on ClickUp for free to get started.

Everything you need to stay organized and get work done.

Sign Up Contact Sales