How to Scale Content Output in the Age of Al

Content marketers today face immense pressure to produce more content with depleting resources.

Is your content production process scalable and repeatable, or does it rely heavily on ad-hoc decisions and improvisation?

In his talk on the Integrate to Elevate Marketing Virtual Series, Devin Reed, founder of The Reeder Newsletter, shares how he scales content output with the right systems.

He stresses the importance of defining a set of dedicated inputs, such as budget, time, and subject matter expertise—and feeding them into a structured content system.

As a leader, Devin emphasizes the gravity of not having his team "rethinking the wheel" every time they tackle a recurring task. Instead, he advocates for a thorough, one-time process mapping that captures a workflow's intricate details.

During these calls, the focus is on hammering out the specifics of who is responsible for each step and when each phase needs to be completed.

How to build templates for faster content production

The goal is to create a comprehensive, step-by-step content workflow that can be easily followed and replicated.

By investing in this upfront work, teams can "start to run faster" and more efficiently.

Devin's content creation process often begins with a spark of inspiration, usually from conversations with marketing peers or moments of epiphany during his daily walks.

Instead of letting these ideas slip away, Devin uses voice memos to record his thoughts on the go.

From there, the AI-generated transcription creates multiple drafts for various content pieces, such as LinkedIn posts, newsletter sections, or blog articles.

How to speed up the idea-to-draft cycle

By leveraging AI and automation, you can transform your content creation process into a well-oiled machine.

To apply this AI-powered content creation workflow, follow these simple steps:

Content waterfalls are a valuable tool in Devin's content strategy toolkit. He recognizes that many marketers, particularly content marketers, may not be thinking through this lens or using this approach to its fullest potential.

Content marketers can repurpose and distribute valuable insights across multiple channels, formats, and stages of the buyer's journey, ultimately driving better engagement, lead generation, and business growth.

Devin sees content waterfalls as part of a larger content system, where various processes and tactics work together to create consistent, high-performing outputs.

How to build a metric-driven content waterfall

When creating a content waterfall, Devin stresses the importance of starting with the desired outcomes in mind.

Rather than setting arbitrary goals like "10 blogs a month," he focuses on metrics that matter to the business, such as web traffic, follower growth, or pipeline influence.

Follow these steps to put Devin's content waterfall strategy into action:

Scaling your content amplifies your voice and expands your reach with purposeful, impactful content. Here's how:

• Create checklists and templates to streamline your content creation process
• Automate transcriptions with AI, generate content drafts, and refine them to match your brand voice and style
• Develop a content waterfall plan to repurpose key themes and insights of a core content asset

It calls for a strategic approach, a commitment to quality, and a willingness to embrace new tools and techniques to help focus on strategy, not just effort.