Content Calendar Template

10 Free Content Calendar Templates for Social Media & Blog

As a marketing manager, you’re constantly looking for some approaches that will give you a competitive edge in the market. Creating authoritative, informative, and relevant content is probably one area you’ve invested heavily.

But do you know that creating and publishing social media content at the right time matters? Yep—just like with everything else in life, it’s all about timing, even with content marketing.

So how do ensure you and your team produce quality content on time while staying competitive and on top of the ever-changing trending topics? Simple: plan ahead and plan strategically!

And in this case, you can lean on content calendar templates to help you get started quicker, plan your content, stay ahead of trends, and be prepared for any strategic changes.

This guide will show you how to use free content calendar templates to your advantage and teach you ways to take your content planning and publishing to the next level. 🚀

What is a Content Calendar?

A content calendar is a schedule that allows you to plan and organize your content in advance. This way, you can track the progress of your content creation, identify gaps, and measure your performance against specific goals.

Content calendars are crucial for social media managers since they help ensure that all the content is published at the right time and place.

Social media managers manage their content planning and publication using various tools such as Google Sheets, Excel, and other project management software. While these tools are effective in managing content, they can be pretty challenging to use, especially for those who are not tech-savvy.

That’s why we’ve put together a list of the 10 best free content calendar templates you can use to plan your social media posts and content ideas.

10 Content Calendar Templates

1. ClickUp content calendar template

content calendar template from clickup
ClickUp’s content calendar is customizable for any type of social project

ClickUp is an all-in-one project management software that allows you to plan, organize, and collaborate on your projects in one place. Its fully customizable platform makes it possible to personalize every part of your work to fit your content workflow. It also offers a Template Center full of ready-to-use templates for any kind of teams and use cases, including one to help with your content planning.

The ClickUp content calendar template is designed to help you plan and publish your content more effectively. This template offers a simple and user-friendly interface that makes it easy to drag and drop files, add comments, and track the progress of your content.

With ClickUp’s free content calendar template, you can easily add comments and attachments to your content. This way, you can keep track of the progress of your content and ensure that all the stakeholders are on the same page.

2. ClickUp social media content calendar template

Social media Content calendar template from clickup
ClickUp’s social media content calendar template keeps all your channels on track

Since ClickUp offers a simple and user-friendly interface, it makes it easy to drag and drop files, add comments, and track the progress of your content. And with the Social Media Posts Template in ClickUp, you’ll be able to:

  1. Plan and organize your social media posts and content, publish status, and more
  2. Visualize and prioritize your posts, partnerships, insights, and more
  3. Strategize and schedule posts as new trends develop

Additionally, with this template, you can easily track the performance of your social media campaigns and identify areas that need improvement to keep you on top of your social media game and marketing campaigns.

3. Google Sheets content calendar template

Google Sheets has recently emerged as one of the most popular content management tools. If you’re looking for a content calendar template specifically designed for Google Sheets, this is the one for you.

This social media calendar template helps you plan and keep an overview of your content ideas and activities across your platforms, lets easily track the progress of your content, and ensures that you consistently meet your content goals. It’s also adjustable; you can customize it based on your project’s needs.

4. Excel content calendar template

Excel Social Media Content Calendar Template Example
Via Vertex42

If you’re currently using Excel or are well-versed in using it, then here is a content calendar template for you. Just like other templates, the Excel calendar template allows you to easily track the progress of your content, so you regularly hit your content goals.

This template also offers a variety of features that make it easy to customize and adapt to your specific needs. You can change font colors, highlight cells, add rows and columns, and more to personalize your content calendar to fit your content and social media strategy.

5. Trello editorial content calendar template

Trello Editorial Calendar Template Example
Via Trello

Trello’s editorial content calendar template lets you plan your topics, keep track of your deadlines, and ensure that your content is aligned with your editorial goals.

This template can help you manage your content creation, editing, and production activities with internal and external contributors while giving you a clear overview of your publishing calendar. You may also get a better perspective on your publishing pipeline by using filterable card labels and a calendar view.

6. Social media editorial content calendar template

Template.net’s Social Media Editorial Calendar template provides a ready-to-use calendar that lets you edit it to fit your content planning needs—edit the content in each column in the template to meet your requirements.

You can download this template in Microsoft Word, Google Docs, Apple Pages, or PDF file format. Once your social media calendar template has been customized, you can then share it digitally with your team members or print a physical copy.

7. Blank social media calendar template

Template.net Blank Social Media Calendar Template Example
Via Template.net

If you prefer to use a template from scratch, then a blank social media calendar template might be for you.

Blank templates are fill-in-the-blank templates that provide a simple layout and immediate structure while giving you a blank canvas to work with. This type of template can help manage your content ideas, plan your weekly publishing schedule across your social media platforms, and create consistent and repeatable processes for you and your team.

8. Annual social media calendar template

Template.net annual social media calendar template example
Via Template.net

Annual Social Media Calendar templates are great for short and long-term planning. It’s an exhaustive template that covers all the bases, and it’s perfect for content managers who want a complete overview of their social media campaigns—plan your content calendar for the entire year and get granular by planning by month, week, and day.

This comprehensive calendar will guide your social media content creation for a year and ensure you hit all the key dates and events. As a result, you and your team can become more proactive about the publishing schedule and cadence and anticipate changes as necessary.

9. Social media marketing content calendar template

Template.net Social Media Marketing Calendar Template Example
Via Template.net

Being relevant, trending, and effective in today’s digital landscape requires an organized and successful social media strategy. This social media marketing calendar template can help marketers plan out content and social media posts for weeks, months, or a year in advance. Use this template to get a bird’s eye view of what’s coming up on your publishing schedule, prepare for upcoming content deadlines, and add notes to help you and your team keep track of important details.

10. Small business content calendar template

Template.net small business social media calendar template example
Via Template.net

Having a social media strategy is essential for businesses today, but it’s especially important for small businesses. A strong social media presence can help you attract new customers, reach a larger target audience, and improve your overall brand awareness.

Use this Small Business Calendar Template to help you plan your content and social media posts in advance and keep track of your daily, weekly, and monthly social media marketing efforts across your platforms.

Why Use a Content Calendar In the First Place?

Content calendars create a system that allows you to strategically plan and create content in advance, so you never have to scramble to make something new at the last minute.

Here are some of the main benefits of why you should use a content calendar:

Benefit 1: Keeps your team organized and aligned

A social media content calendar template will help keep your team organized and aligned because everyone can see what content needs to be created and when it needs to be published—avoiding any confusion or miscommunication within your team. Social media and content departments need to work cohesively as possible, and a content calendar will help you achieve that.

clickup Home
ClickUp’s Calendar view in the home view

Benefit 2: Ensures consistency

One of the most important keys to an effective marketing strategy is consistency. When you use a content calendar to strategically plan your posts and other content materials, you and your team will be able to organize your publishing schedule and deliver timely content. This level of consistency will not only provide your team with a familiar cadence to work with but will also help your audience anticipate when your next posts will be available.

Benefit 3: Proactive about timelines and saves time

Content creation can be time-consuming, therefore, planning ahead is key to staying within your deadlines and timelines. A content calendar can help keep your teams on track with content creation timelines and foresee when the hard deadlines are. Additionally, content calendars can help you and your team plan for potential bottlenecks and other blockers.

lead time gif in clickup

As for content production, your team can use a content calendar to organize and batch content items in advance to work on the topic cluster at once instead of scattered efforts that inhibit productivity. This will save you time, energy, and stress in the long run.

Benefit 4: Improves your ROI

Content calendars improve your return on investment (ROI). They’ll ensure your social media management team is organized and that they’re creating content that’s aligned with your monthly, quarterly, and yearly business goals. This will help you improve your ROI because you’ll be able to track your marketing efforts and the progress of your social media campaigns. Additionally, a content calendar will help you save time and enhance your bottom line in the business environment.

Benefit 5: Sustains your audience’s interest

Sustaining your audience’s interest can be difficult, but it’s crucial if you want to keep them engaged in your brand. A content calendar can help you maintain your audience’s interest because it’ll allow you to plan and publish timely content that’s relevant and interesting to them. Additionally, a content calendar will help you ensure that you’re consistent with your content publishing cadence, which is crucial for sustaining your audience’s interest.

Benefit 6: Tracks performance more efficiently

Tracking your social media performance can be difficult, but it’s crucial if you want to see what’s working and what’s not. A content calendar will help you track your performance more efficiently because you’ll be able to see when certain pieces of content were published and how they performed. Additionally, a content calendar will help you ensure that you’re consistent with your content, which is also essential for tracking your performance.

clickup dashboards
Use ClickUp’s Dashboard view to see visualize and track performance

Benefit 7: Plans social media marketing efforts better

Planning your social media marketing can be difficult, but it’s essential if you want to ensure that your campaigns are successful. A content calendar template will help you plan your social media marketing better because you’ll be able to see when certain pieces of content need to be published. You want to perform better than your competitors, and a content calendar will help you achieve that.

Get a Quick Start to Your Content Calendar With Helpful Templates

A content calendar is one of the most important tools you can have lined up in your marketing toolbox. It serves as the framework for your business plans, a hub for all your content marketing efforts, and is your ticket to delivering timely content to your audience.

Without it, it would be quite challenging to keep track of your content creation timeline and publishing dates and stay ahead of online trends.

So whether you’re new to content calendars or a seasoned content or social media marketer simply looking for a more effective way to plan and organize your content, then lean on the templates we provided above to help you get started. Ready-to-use and customizable social media and content calendar templates are available at your fingertips!

And if you’re looking for a comprehensive project management tool for your entire marketing team, ClickUp is fully equipped with customizable features and templates for every team and use case. It’s time to level up with ClickUp. 🚀

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