social media calendar template

11 Free Social Media Calendar Template Options

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You know that moment when you’re staring at a blank screen, trying to come up with today’s social media post, and suddenly realize it’s already 3 PM? It happens more often than we’d like to admit.

A social media calendar template changes that.

Instead of the daily scramble, you’ll have a clear plan laid out, allowing you to focus on engaging content that resonates with your audience.

To get you started, here are 11 social media content calendar templates that can make content planning easier. Thank us later! 🗂️

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What Are Social Media Calendar Templates?

Social media calendar templates help organize and plan content for various platforms. Marketers, social media managers, content creators, and business owners use these templates to schedule posts in advance, ensuring consistency and aligning with their content marketing strategy.

These templates ensure that no content is missed and that posts align with important dates, trends, or promotions. Customizable to fit a brand’s needs, they provide an efficient and organized way to manage social media.

⚡️ Template Archive: Social media calendars typically fall under a brand’s content marketing strategy. Check out our list of content marketing strategy templates to streamline your efforts toward social media success.

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What Makes a Good Social Media Calendar Template?

A good social media calendar template makes content planning simple and efficient. Here’s what to look for:

  • Clarity: The calendar should have clearly defined sections for essential information like post dates, platforms, and content details, so users can quickly access the schedule
  • Flexibility: It should support various content types (images, text, videos) and adapt to different posting frequencies, allowing seamless changes to content strategy
  • Visual organization: A clean, visually organized layout ensures users can quickly scan posts and deadlines, making it easy to manage upcoming content
  • Customization: You should be able to customize the content calendar template with sections for hashtags, engagement metrics, or notes to align with specific goals and campaigns
  • Tracking: Dedicated space for recording metrics like likes, comments, and shares helps track post performance over time
  • Collaboration: It must allow team members to update content ideas, track progress, and coordinate efforts, improving workflow efficiency
  • User-friendly design: The design should be intuitive, making it easy for users to plan and manage content without confusion or complexity
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11 Social Media Calendar Templates

Staying on top of social media content doesn’t have to be a juggling act. With the right social media templates, you can plan, organize, and schedule posts without missing a beat.

Here are 11 social media calendar templates to choose from. 👇

1. ClickUp Social Media Calendar Template

ClickUp’s Social Media Template is designed to help you manage your social media presence in one place.

The ClickUp Social Media Calendar Template makes it easy to plan and organize posts across platforms. It lets you schedule, assign tasks, and keep track of your content.

This template enables you to spot new trends, track metrics, and adjust your strategy based on performance to stay flexible and responsive. Whether managing multiple campaigns or focusing on a single platform, the template keeps your workflow streamlined and organized.

Plus, it gives you a full view of your social media marketing strategy, helping you adjust and optimize as you go. This template is perfect for keeping everything running smoothly and on time.

🔗 Ideal for: Social media managers and teams who want to streamline posting schedules and ensure their content is always on point.

🔍 Did You Know? In 2023, US adults spent an average of 52 minutes per day on TikTok. This number will likely rise to 58 minutes per day in 2024.

2. ClickUp Content Calendar Template

Organize tasks and track content development using the ClickUp Content Calendar Template

Managing different types of content, like blogs, videos, or social posts, just got easier.

The ClickUp Content Calendar Template helps you map out your entire content plan, from ideation to publication. It’s designed for collaboration, so your marketing team can brainstorm, draft, and publish with ease. Since everything is in one place, deadlines stay clear, and content flows naturally across channels.

Additionally, ClickUp Custom Statuses like ‘In Review’ or ‘Published’ help track the progress of each piece, keeping everything clear across your team.

🔗 Ideal for: Content marketers juggling multiple formats and looking for a seamless way to stay on track with deadlines and strategy.

💡 Pro Tip: Conduct a social media audit regularly to assess your performance and identify areas for improvement. Analyze your engagement metrics, audience demographics, and content effectiveness to understand what resonates with your followers.

3. ClickUp Social Media Advanced Template

ClickUp’s social media posts template simplifies content planning, organization, visualizing, prioritizing, and scheduling, enabling teams and influencers to stay ahead of trends and engage with their audience effectively.

Got a big, complex social media campaign on your hands? The ClickUp Social Media Advanced Template gives you the tools to handle it.

You can track multiple social media platforms, manage intricate details, and see exactly how each post is performing. It’s a complete package for tackling those large campaigns that require more in-depth monitoring and coordination.

What’s more, it ensures each stage of the social media content creation process remains organized and accessible, minimizing the risk of overlooked details.

🔗 Ideal for: Marketing pros who run detailed, multi-platform campaigns and need a system to keep everything aligned with their strategy.

4. ClickUp Social Media Content Plan Template

ClickUp’s Social Media Content Plan Template is designed to help you create, plan, and manage your social media content.

Building a social media content strategy doesn’t have to be complicated. The ClickUp Social Media Content Plan Template helps you sort out what to post, when to post it, and how everything fits into your broader marketing goals.

You can categorize content by themes, campaigns, or target audiences, ensuring that you maintain a cohesive brand voice.

In addition, the template enables you to create a dedicated project for each social media platform, ensuring clarity and focus. It offers a clear path from media planning to execution so that your social media posts hit the mark every time.

🔗 Ideal for: Brands and marketers who want a clear, structured plan for creating and scheduling content that aligns with long-term goals.

💡 Pro Tip: To automate content creation, consider setting up workflows that repurpose content across platforms. For example, use tools that automatically format blog excerpts into social posts, or integrate AI-powered features that generate hashtags, captions, and post variations based on the original content.

5. ClickUp Promotional Calendar Template

ClickUp’s Promotional Calendar Template is designed to help you plan, organize, and track a promotional calendar.

Got a big promotional campaign or event coming up? The ClickUp Promotional Calendar Template keeps everything in order. You can plan out campaigns and track each step to ensure your promotions hit at just the right time.

Mapping out marketing initiatives, deadlines, and dependencies is straightforward with this template. It ensures that your social media team prepares all promotional materials and strategies in advance. No more scrambling at the last minute—this template keeps your marketing efforts organized from start to finish.

🔗 Ideal for: Marketing teams planning product launches, sales events, or time-sensitive campaigns and looking for a smooth execution process.

6. ClickUp Social Media Post Template

ClickUp’s Social Media Post Template is designed to help you create, review, and track your social media campaigns.

If managing individual posts across platforms feels overwhelming, this template is your go-to solution. The ClickUp Social Media Post Template makes it simple to plan, draft, and schedule posts. 

Whether you’re handling daily content or working within a larger campaign, it keeps everything streamlined and easy to track. This way, your messaging stays consistent and your posts go live without any hiccups.

Plus, the template boosts collaboration and feedback with built-in review features, so stakeholders can provide their input quickly and efficiently.

🔗 Ideal for: Social media coordinators and content creators who need an efficient way to plan and track individual posts.

7. ClickUp Social Media Strategy Workflow Template

ClickUp’s Social Media Strategy Workflow Template is designed to help you create, plan, and manage social media strategies for your business.

The ClickUp Social Media Strategy Workflow Template streamlines your social media efforts in a click. It helps you craft a detailed content strategy tailored to your audience and analyze performance metrics for ongoing improvement.

The template simplifies content approval processes with structured steps that enhance collaboration and feedback. Team members submit content drafts for review, and designated stakeholders provide input, request changes, or approve the content.

It supports multiple review rounds, ensuring everyone—from marketing to product teams—has a voice in the approval process.

🔗 Ideal for: Individuals or teams that want a comprehensive social media project management tool to manage every aspect of their strategy.

8. ClickUp Social Media Blog Template

ClickUp’s Social Media Blog Template is designed to help you keep track of the progress of your blog posts and social media campaigns.

The ClickUp Social Media Blog Template lets you plan, promote, and track your blog posts across social channels.

It makes sure your posts are timed perfectly to maximize traffic and engagement, giving you a way to seamlessly integrate your blog efforts into your overall marketing strategy. You can also maintain a consistent posting rhythm.

The best part? It helps you create a cohesive narrative that resonates with your audience.

🔗 Ideal for: Bloggers and content marketers looking to sync blog promotions with their social media content for better visibility and reach.

⚡️ Template Archive: Whether you’re crafting blog posts, social media updates, marketing materials, or professional correspondence, content writing templates provide a solid foundation to help you articulate your ideas.

9. ClickUp Social Media Posting Schedule Template

ClickUp’s Social Media Posting Schedule Template is designed to help you create, monitor, and track your social media content.

Staying consistent with your social media posts is key, and this template makes it simple. The ClickUp Social Media Posting Schedule Template organizes your posts, supports planning ahead, and helps stick to a regular schedule.

With this template, you can easily lay out your posting schedule, ensuring you always know what to share and when. Plus, organizing your posts helps you track what works and what doesn’t, so you can tweak your strategy along the way.

No more scrambling to get content out—this free template keeps you on track, making it easier to maintain engagement with your target audience.

🔗 Ideal for: Teams and solo creators who need a structured approach to posting regularly across platforms.

🔍 Did You Know? Six Degrees, launched in 1997, is considered the first social media site. It allowed users to create profiles and connect with friends.

10. ClickUp Social Media Campaign Template

ClickUp’s Social Media Campaign Template is designed to help you manage complex social media campaigns.

Running a large social media campaign? The ClickUp Social Media Campaign Template breaks it all down into manageable steps, from planning to execution. It’ll help you stay organized, ensuring each piece of your campaign gets the attention it needs.

With a clear roadmap in hand, you can focus on creating impactful content and driving your campaign’s success, all while keeping your eye on the big picture.

🔗 Ideal for: Marketing teams managing multi-layered social media campaigns that need precise tracking and efficient execution.

11. ClickUp Social Media Ads Schedule Calendar Template

ClickUp’s Ads Schedule Template is designed to help you track and monitor your advertising campaigns.

Managing ads across platforms can get tricky, but the ClickUp Social Media Ads Schedule Calendar Template makes it easier.

You can plan your ad schedule, track budgets, and monitor performance, ensuring your campaigns hit the right audience at the right time. This template helps you stay organized while maximizing the impact of your ad spend.

You’ll feel confident knowing that your advertising strategy is on track and effective, driving better results for your business.

🔗 Ideal for: Advertisers and marketing professionals running multiple ad campaigns who want to optimize timing and track results for better ROI.

🔍 Did You Know? A staggering 85% of marketers indicate that influencer marketing plays a crucial role in enhancing their customer acquisition strategies.

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Amp Up Your Social Media Strategy Using ClickUp

Managing social media can feel overwhelming, but with the right tools, it can become a streamlined and efficient process.

These 11 free social media calendar templates from ClickUp offer a flexible, user-friendly solution for marketers, content creators, and social media teams alike.

Whether it’s organizing daily posts, managing complex campaigns, or tracking performance metrics, these templates ensure everything stays on schedule and aligned with your strategy.

So what are you waiting for?

Sign up for ClickUp and start organizing your content effortlessly today!

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