Everyone knows marketing goals are important.
One, the competition is tight with growth hacking helping rockstar startups reach impressive heights. And two, you must know what you want, or you’ll be wandering without a destination while everyone else walks past you.
However, for your marketing efforts to be successful, you need to set goals right away.
Let’s set some goals!
What are the Goals of Marketing?
Marketing goals are specific objectives defined in a marketing plan.
They outline the intentions of the marketing team, provide them clear directions, and offer information for executives to review and support.
These goals can be:
- Tasks like brainstorming a digital marketing plan
- Improving in KPIs like conversion rates
- Specific sales quotas
Or other performance-based benchmarks that you can use to measure marketing success.
To make it simpler to understand goals, ask yourself what you want.
- Increase sales or revenue?
- Improve brand recognition or thought leadership?
- Strengthen your inbound marketing efforts?
- Initiate digital marketing or social media marketing campaigns?
- Focus on content marketing?
Any of these can be a marketing or business goal.
Why is goal-setting important?
Strategic marketing objectives let you envision the marketing tactics and strategies you need to achieve them.
They’re like vision goggles that let you see all the possibilities. 🥽
A basic marketing funnel has three levels:
- Discovery (top of the funnel): People discover your brand when looking for a product or service
- Consideration (center of the funnel): The consumer is done browsing and is now ready to buy
- Purchase (Bottom of the Funnel): Your company closes the deal
When you set goals, you glide from one level of the marketing funnel to the next smoothly.
Without them, you’ll drift aimlessly from task to task, with no clear understanding of how your work makes a difference.
So go set goals!
Top 8 Marketing Goals Examples
Here are some sample marketing objectives that you’ll need for a stellar marketing strategy!
1. Increase brand awareness
When you want to photocopy something, you likely want to “Xerox it,” right?
Here’s the thing: Xerox isn’t a verb or generic noun for photocopying. It’s a brand.
And the reason they’re so synonymous with this activity is because of brand awareness.
And your company needs to increase its own.
This goal is simple: You need to get your brand in front of more people.
So when people are looking for a solution, they find you and say…
Your brand has a unique personality, just like you!
Amplify it to boost your brand awareness.
Another strategy around this goal is to consider the places where your target buyers spend the most time. Maybe try a social media strategy to get a platform to engage with your target audience.
You can achieve your social media goals by:
- Posting about your company culture
- Sharing interesting industry-related articles
- Or conducting polls to connect with your audience
The point is to engage with your audience on social media and make your brand seem approachable.
Be friendly to your audience to turn them into admirers and patrons of your brand. 🤝
And then watch them share your content and their positive brand associations with their circle.
Soon, your brand name will be a synonym for your product too. 😎
Need more help with product management?
2. Boost brand engagement
When people land on your website or social media pages, you want to keep them engaged.
But they have high-speed internet connections and no time to waste.
Engage with your audience by:
- Posting regularly
- Responding to comments on social media
- Updating all online pages with the latest information
If you don’t engage them, your audience won’t think twice before hitting the back button.
They’ll bounce off your website faster than LeBron James can shoot a 🏀.
And as soon as Google gets a whiff of high bounce rates…
And that brings us to…
3. Rank higher in search results
Getting buried on the second page of Google search results is every brand’s worst nightmare.
If you don’t want this to come true, aim to be on top! 🚀
Because higher search ranking means:
- Increased brand awareness
- Higher lead generation
- Reduced ad expenses
- Hitting lead and revenue goals
But how do you reach the top?
A digital marketing strategy with a focus on Search Engine Optimization (SEO) will increase your visibility in search engine rankings.
Your everyday tasks may include:
- Optimizing your content for search engines
- Targeting your business-related keywords
- Identifying crawl issues
- And link building
These tasks will ensure that your website is strong enough to reach your ideal customers. 💪
Improving your website’s visibility can also help your marketing communication goals like boosting social media engagement.
You’ll feed two birds with one scone. 😎
4. Increase website traffic
Ask a marketer what they’d like most in the world.
They’ll probably say ‘more customers.’
For this to happen, you need to have a simple goal: get more people to show up to your website so you can engage with them on your terms.
We’ve already figured that ranking higher in search results lets more people find you.
Easy to find = more website traffic
But you can’t have them land on your website and leave right after.
Remember? Google’s watching you like a hawk.
Ensure your visitors get the answers to their questions.
- Help them discover more about your business, products, and services
- Include internal site links
- Add call-to-actions (CTAs)
And most importantly, ask for their contact information for your lead generation efforts.
Not only will it benefit your company, but it also helps guide your website visitors and encourages them to the next step of their journey with you.
Once you’ve acquired their contact information, lead them through a customer journey that suits their demands to ensure that they have the best experience with your brand!
5. Generate qualified leads
You want to move your site visitors from the awareness stage into the consideration stage.
So your next marketing goal is qualified lead generation.
A qualified lead is someone who can become a potential customer based on criteria and identification data that they’ve provided.
Basically, it’s someone who hasn’t confessed that they’re interested in you, but you know what’s on their mind. 😏
So you gotta make a move.
But first, it’s necessary to note two things about such a lead:
- The criteria are unique to your business
- Qualified leads can only be those who have provided information willingly
How do you generate qualified leads?
- Target keywords that potential customers will lookup
- Try a content marketing approach like guest blogging
- Host a webinar and collaborate with an influencer or brand
Qualified leads are your shortlist for potential customers. So focus on them to –
6. Increase revenue
This is one of the most common marketing goals that everyone’s chasing. And it’s one that all your marketing efforts should point towards.
Time to go full throttle!
Set revenue goals and identify every marketing channel best suited for your business.
Then shower all the love and attention on your potential customers. 🥰
To help them connect with your brand on a personal level, you can:
- Connect with your leads like calls, email, chats, social media, etc.
- Offer them promotions, ads, and discounts
- Present relevant content depending on the stage of the buyer’s journey
Eventually, you’ll convert the lead to a sale!
Looking for more tips on marketing your project to increase sales?
Check out these 20+ project management tips for marketers.
7. Increase customer value
So you found new customers! But once you’re done celebrating, it’s time to think long-term.
As a marketer, your strategy can’t just focus on just new customer acquisition.
It’s more important to care for your existing customers.
Earn their loyalty, and they’ll be your brand ambassadors, bringing more customers like them.
And that’s not it.
A happy customer will buy from you again, increasing their customer lifetime value. Moreover, it costs way less to retain customers than to acquire new ones.
How do you keep existing customers happy and increase customer value?
- Educate them about your products, services, and valuable opportunities you can provide them
- Run retargeting campaigns to sell more products or services
- Come up with campaigns where customers promote you and, in turn, gain some perks or privileges
- Provide quality customer service
- Give them privilege access to new products or services
8. Establish brand authority
Brand awareness is great.
But what about brand authority in the industry?
It refers to the trust your brand has earned among customers and the degree to which they view your brand as an industry expert.
Let’s say you sell some killer custom sneakers. 👟
We don’t want a customer’s journey to end there.
If anyone wants to know what kind of dye works for shoes or how to clean sneakers without damaging them, they should hit your website.
That’s brand authority.
How do you establish it?
- Create quality and educational content that answers searchers’ questions. Your reputation will increase, and people will consider you a trustworthy source. This can be at the top of your list of content marketing goals too
- Employ social proof and display your positive testimonials for the world to see. It proves that your business creates happy customers
- Ditch the sales pitch and marketing words. Instead, show your authentic self, so people know who your brand is. Let your personality shine! ✨
- Keep focusing SEO optimizing all your online content so that you can remain numero uno on Google.
Finally, offer consistent customer service.
The Best Way to Track and Manage Your Marketing Goals
Apart from a very talented marketing team and defined goals, what else do you need?
A powerful project management tool to manage marketing goals.
Our marketing team got us where we are by focusing on all goals and achieving them with our world-class software.
And for a company that prides itself on its marketing ways, we had to develop a tool that can be a marketer’s perfect aid.
You can use ClickUp to plan, set, and track marketing goals efficiently.
1. Set marketing Goals
Good news. ClickUp has a dedicated feature called Goals, which are high-level objectives that you can split into smaller Targets.
This is where you can set a digital marketing goal to track social media posts, blog posts, or revenue generations.
Use them to track:
A Target is a measurable objective or result. 🎯
You can attach Targets to task completion, numerical values, money, or simple true/false fields.
As you complete each Target, it’ll automatically add to your progress in completing the Goal.
2. Measure ROI with Dashboards
Dashboards are where you can view all insights on projects, tasks, people…just about anything.
Customize your Dashboards with Custom Widgets and oversee marketing campaign results at a glance.
Custom Widgets let you bring in all the data you want in the form of bar charts, pie charts, calculations, portfolios, etc.
Create a specific Dashboard for every campaign. This way, you can easily refer back to past campaigns to optimize for increased ROI.
Pro tip: ClickUp offers a campaign tracking template too. Don’t forget to try.
3. Define timelines for your goals with Gantt Chart view
Make sure your goals have a start and end date.
Make your marketing goals a ClickUp task and schedule them on our Gantt Chart view.
Visualize how awesome your marketing plan is.
Messed up a timeline somewhere?
Just drag and drop to rearrange your goals.
Running behind schedule?
Gantt Chart lets you calculate the critical path automatically so you can hit the marketing goals as soon as possible.
FAQs About Marketing Goals
Have more questions on your mind? Let’s answer some of them.
1. How do I to set SMART marketing goals?
For the purpose of marketing plan, every objective should be a SMART marketing goal.
Once you know your marketing objectives, it’s time to drill down to the details.
The types of marketing objectives that work best are SMART, so use this system to ensure every goal you set is worth the hustle.😎
- Specific: Define the desired outcome in clear and specific terms so that everyone understands the objective. Set real numbers and deadlines to hold yourself accountable
- Measurable: Objectives should be measurable goals with Key Performance Indicators (KPI) and specific milestones that let you measure your success
- Achievable: Ensure they’re realistic marketing goals within the capacity of your company and team
- Relevant: The goals should be relevant to your brand mission and add to the big-picture plan
- Time-bound: Your goals need to have a timeline that shows a start and end date
For example, a SMART website traffic goal for your blog can look like this:
By the end of this month (time-bound), there should be a 5% rise in traffic (measurable) by increasing our weekly posts (specific) from 5/week to 8/week (achievable).
The increase in traffic will boost brand awareness and generate more leads (relevant).
2. What are some advertising objectives examples?
Some of the most common advertising goals or objectives include:
- Introduce new products or services
- Demonstrate their effectiveness
- Expand into a new target market
- Build company or brand image
- Gain social media followers and improve engagement
- Generate demand and lead
- Drive more click-throughs on paid ads
3. How do I connect marketing goals to business goals?
Your business may differ from marketing department goals.
Make sure you understand what these are. Only then can you be sure of what your company wants to achieve.
Your business goals give your marketing goals some direction by giving them an outline.
This should give you a clear picture of whether you’re investing your marketing resources in the right places or not.
For example, your business objective is to increase revenue, and your company’s marketing goal is to attract more customers. That’s the connection you’re looking for.
More customers = Increased revenue generation
Score the Winning Goal With ClickUp ⚽
Your goals will be far from perfect. Even the most ambitious and inspired marketing strategies aren’t.
But they are SMART, and you can only succeed if your goals are too.
So as you create your upcoming marketing strategy, use this list of goals, SMART goal guidelines, and a powerful project management tool like ClickUp to set goals.
With ClickUp, you can plan your marketing goals, set a timeline, track your KPIs, manage campaigns, measure ROI…
Just show this list to your marketing team, and they’re gonna be impressed.
Join ClickUp for free to beat the marketing strategies of startups and giants…
Questions? Comments? We're here for you 24/7 at firstname.lastname@example.org!