AI Social Media Tools Blog Feature

10 Best Social Media AI Tools to Streamline Your Strategy in 2023

With a growth rate of 28.77% during the next five years, AI-powered social media proves that it’s an ever-evolving market worth paying attention to.

With the help of at least one great AI-powered social media tool, you can simplify and streamline your social media strategy in an almost miraculous way.

Content creation? You got it! Social media scheduling? Sure! Project management software? You bet!

Keep reading to find out more about the top 10 AI-powered social media tools that will help transform the way you work and simplify social media management. 📱✨

What Are Social Media AI Tools?

Social media tools are programs or applications that can aid marketers in their quest to manage their accounts, analyze data, and finally maximize their reach and profitability levels.

They automate processes such as scheduling content, tracking followers, monitoring conversations, creating content from scratch, and more. AI-powered tools can also streamline your social media management workflow and increase your efficiency.

Creating a social media campaign with ClickUp Ai
Using ClickUp AI in ClickUp Docs to generate marketing campaign ideas tailored to appeal to the target audience and hit campaign goals

Benefits of Using AI Tools for Your Social Media Strategy

Ready to revamp your strategy? Artificial Intelligence tools have revolutionized how businesses manage their digital presence across several social media platforms.

Let’s take a look at some of their main benefits!

1. Save time and resources

Most AI-powered tools these days are capable of offering remarkable recommendations for new content. They also come up with innovative ways of conducting your business and innovating social media project management without wasting any time whatsoever.

Additionally, these social media tools enable you to access the creative abilities of artificial intelligence in a way that fits your social media strategy without having to break the bank. Now it’s easier than ever to accomplish more with considerably less time and resources.

2. Diversify your social media content strategy

AI tools can generate content ideas, create social media posts, and automate content scheduling and publishing. How cool is that

This simplifies the content creation process, enabling managers to allocate their time more efficiently and concentrate on other tasks that are of equal importance.

As most social media marketers might know, diversifying your content strategy can boost conversion levels and give you that competitive edge you need to succeed across your go-to social media channels.

Manage your social media calendar and post across channels in ClickUp Calendar view and Social Media Calendar Template
Manage your social media calendar and post across channels in ClickUp Calendar view and Social Media Calendar Template

Social media is an increasingly important part of marketing campaigns, and creating and managing a social media calendar is key to having an effective social media strategy. Level up your content management and streamline your workflow for social media content creation with the Modern Social Media Calendar Template by ClickUp.

3. Scale your content as needed

AI algorithms have the ability to generate content by utilizing predefined social media templates, keywords, or user preferences. This empowers marketers to create social media posts without too much manual work.

Such tools can also come up with diverse variations of content, including captions, headlines, or descriptions, customized for your target audience and for different social media channels.

ClickUp AI Reprompting
With ClickUp’s AI tools, you can generate bio copy from prompts and then reprompt it to make changes to the tone

For instance, an AI-powered tool can automatically transform a blog post into a series of social media posts, infographics, or video content. This scalability enables you to broaden your social media presence and maintain a sense of consistency across multiple social media platforms.

What Makes a Great AI Social Media Tool?

From optimizing content to automating tasks, AI-driven tools can help make your social media management faster, more effective, and far more efficient. ⚡️

But what makes a great AI social media tool?

1. High-quality output

In the midst of a crowded social media landscape, where countless brands are competing for attention, the significance of high-quality output cannot be overlooked. Exceptionally crafted and captivating social media posts allow a brand to distinguish itself from its rivals, granting it a competitive advantage.

When AI tools generate well-crafted, visually appealing, and relevant content, it substantially increases the likelihood of capturing social media users’ attention. This, in turn, drives higher levels of engagement and encourages users to actively interact with the social posts.

2. Intuitive interface

By having an intuitive interface, users can efficiently access the specific features and functionalities they need from the AI tool.

It’s important to be able to seamlessly navigate menus, access settings, and perform tasks without any difficulty. This streamlined experience boosts productivity as users can accomplish their social media efforts and work faster.

3. Good price point

Much like AI marketing tools, social media ones should ensure that valuable returns accompany the investment made by businesses.

By offering a well-priced AI tool, businesses can gain a higher return on investment (ROI). When the cost aligns with the value delivered, businesses can effectively harness the tool’s features to enhance their social media efforts.

Top 10 Social Media AI Tools to Streamline Your Strategy in 2023

Social media success is in your hands. With cutting-edge AI tools at your disposal, all is possible. Here are the top 10 social media AI tools in 2023.

1. ClickUp

Best project management tool with an intuitive and role-based AI writing assistant

Using ClickUp for social media management
The Social Posts Template by ClickUp includes flexible pre-built views, Custom Statuses, Custom Fields, and more to give you the perfect foundation to plug in, strategize, and optimize your content

First things first, let’s talk about ClickUp.

ClickUp is an all-in-one project management and team collaboration tool that offers hundreds of advanced features and a fully customizable platform to give teams and businesses the flexibility to configure ClickUp to support their needs, preferences, and complex workflows.

Social media teams can effectively utilize it for various project management purposes, social media planning and scheduling, creative brief creation, team collaboration, and so much more to improve their social media marketing workflow and deliver successful campaigns.

So what makes it one of the best social media AI tools?

ClickUp harnesses the power of artificial intelligence to take your content management and writing skills to the next level. ClickUp AI, a role-based writing assistant built within ClickUp, can help you beat writer’s block, craft engaging copy, eliminate administrative tasks, and so much more. ✍️⚡️

ClickUp AI Reprompting
With ClickUp’s AI tools, you can generate copy from prompts and then reprompt it to make changes to the tone

With ClickUp AI, you’ll discover a whole new level of efficiency and enjoyment in your writing process. This remarkable tool not only refines your copy and accelerates your workflow but also provides a variety of features specifically designed to assist you in multiple areas, including:

  • Campaign strategy: Generate great ideas for your marketing campaigns and assist in selecting winning campaign strategies
  • Social post copy: Instantly create engaging copy for social media posts and more
  • Feature naming: Generate creative and engaging names for product features
  • Survey writing: Create intuitive and effective survey questions in seconds
  • Event planning: Brainstorm and suggest ideas for venues and agendas and organize successful and memorable events
  • Marketing taglines: Help your brand stand out with compelling marketing slogans
  • Personal copy editor: Elevate your writing to be clear, concise, and engaging
  • Perfectly formatted content: Automatically format your content for a professional look
  • Communication enhancement: Summarize meeting notes, project updates, and lengthy content in seconds
  • Translating texts: Use the Translate action to translate text into 12 languages

Additionally, ClickUp features over 1,000 templates you can leverage to improve your workflow and social media management. For instance, the ClickUp Social Media Advanced Template is perfect for managing all your content creation tasks from one place. 👏

Best features

  • Built-in AI writing assistant: Get your work done faster with ClickUp’s AI-powered assistant tailored to your role
  • Over 15 custom views: Choose from over 15 custom views to visualize your work your way, including a Calendar view for managing content calendars and more
  • Calendar view for content management: Manage your social calendar, develop your social media content, and more in one view
  • Fully customizable platform: Customize ClickUp for any need with ClickApps, Custom Fields, and more
  • Proofing: Speed up the feedback and approval process by annotating directly on images, videos, and PDFs and tagging team members or clients
  • Tags: Add custom tags to organize your tasks by category
  • Priority flags: Mark your tasks as urgent, high, normal, and low priority to ensure your team knows what to prioritize
  • Customizable templates: Choose from over 1,000 customizable templates for every use case, including content calendar templates, social media posting schedule, social media posts, and more
  • Mobile app: ClickUp is available on mobile. Access your work at any time from anywhere
  • Integration capabilities: Connect ClickUp to over 1,000 other work tools to bring all your work and teams in one place, and streamline your workflow even further


  • A slight learning curve at the beginning due to the number of available features and customization options


  • Free Forever: Feature-rich free plan
  • Unlimited: $5 per month per user
  • Business: $12 per month per user
  • Business Plus: $19 per month per user
  • Enterprise: Contact for pricing 
  • ClickUp AI: Available for purchase on all paid plans for $5 per Workspace per month

Customer ratings and reviews

  • G2: 4.7 out of 5 (8,100+ reviews)
  • Capterra: 4.7 out of 5 (3,700+ reviews)
ClickUp Project Management CTA

2. SocialBee

Best AI-powered social media management tool

SocialBee AI
Create, schedule, and publish AI-powered social posts with SocialBee, an all-in-one social media management platform

SocialBee is an AI-powered, comprehensive social media management tool crafted to enhance the efficiency of individuals and businesses in managing their social media presence and scheduling content. 

With SocialBee’s AI post generator, you can generate captions and content ideas, video scripts, and images. Furthermore, you can schedule and automatically publish this content at the best times.

To achieve increased efficiency and stop wasting so much time on content creation, make sure to use one of the prompts from the available 1K+ library or type in a detailed one yourself. The results will astound you! 

Best features

  • Supported platforms: SocialBee offers support for various social media platforms, including Facebook, Twitter, LinkedIn, Instagram, Pinterest, Google Business Profile, TikTok, and YouTube.
  • Design integrations: Utilize the Canva, Unsplash, and GIPHY integrations within SocialBee to create visually appealing posts
  • AI Post Generator: Leverage the AI-powered Post Generator with the help of prompts to automatically generate captions and images for your posts
  • Content categories: Organize your content into categories to achieve a well-balanced mix
  • RSS Feed integration: Connect any blog’s RSS Feed to automatically import content into SocialBee
  • Hashtag generation: Automatically generate relevant hashtags based on your images or captions.
  • Customizable posts: Tailor your posts individually for each social media network
  • Content recycling: Easily recycle evergreen posts and keep your social media feed fresh
  • Posting schedule: With social media scheduling, you can prepare your content ahead of time
  • Multiple workspaces and collaboration: Benefit from having multiple workspaces and collaborative features for team cooperation
  • URL shorteners integration: Track the performance of your links with integration support for over 5+ URL shorteners
  • Performance analysis: Analyze the performance of your social media accounts
  • Engagement features: Engage with your followers’ comments or mentions directly from within SocialBee


  • A slight learning curve at the beginning


  • 14-day free trial
  • Bootstrap: $29 per month or $290 per year
  • Accelerate: $49 per month or $490 per year
  • Pro: $99 per month or $990 per year
  • Pro50: $179 per month or $1,790 per year
  • Pro100: $329 per month or $3,290 per year
  • Pro150: $449 per month or $4,490 per year

Customer ratings and reviews

  • G2: 4.8 out of 5 (200+ reviews)
  • Capterra: 4.6 out of 5 (30+ reviews)

3. Canva

Best AI-powered social media graphic design platform

Canva AI image generator
Create images instantly with Canva’s AI image generator feature

Canva is a widely-used graphic design platform that enables users to produce impressive visual content like social media posts, presentations, flyers, posters, and more. 

This software empowers individuals and businesses to effortlessly design polished graphics, even without extensive design experience. 

Best features

  • Template library: An extensive collection of professionally designed templates for diverse purposes, offering users inspiration and time-saving options
  • Intuitive editor: With Canva’s drag-and-drop editor, users can effortlessly customize their designs by adding text, images, shapes, and other elements to create unique visuals
  • Magic Write & Magic Design: Canva’s AI features can suggest alternative layouts, colors, and even social media captions
  • Social media integration: The content creation tool seamlessly integrates with your go-to social media platform, allowing users to design and publish social media posts directly from the platform


  • Lacks advanced features or tools for professional graphic designers


  • Canva Free
  • Canva Pro: $12.99 per month or $119.99 per year
  • Canva for Teams: $14.99 per month or $149.90 per year

Customer ratings and reviews

  • G2: 4.7 out of 5 (4,000+ reviews)
  • Capterra: 4.7 out of 5 (11,000+ reviews)

4. Zendesk

Best customer service AI software 

Zendesk AI Chatbot
Improve your customer relationships with Zendesk’s AI-powered social media customer service solution.

Zendesk bots offer businesses a cutting-edge solution to enhance their conversational commerce and support using AI technology. They possess exceptional intelligence, effortlessly understanding and addressing user needs. 

Seamlessly integrated with the existing knowledge base, Zendesk bots automate customer support by extracting relevant information for accurate responses. 

Additionally, the advanced bots are pre-trained to handle industry-specific customer issues, ensuring precise responses and seamless collaboration with support agents.

Best features

  • 24/7 automatic replies: Your customers can receive round-the-clock support, regardless of time or date
  • Open AI integration: Offer your clients clever responses and solutions with the power of artificial intelligence
  • No-code bot builder: Not a coding expert? No problem. With Zendesk, you can build your own bot from scratch without a hassle
  • Specific replies: Do you worry about AI not recognizing context? You can now offer contextual replies to your customers and surpass their expectations


  • Customer support could use some improvement


  • 30-day free trial
  • Suite Team: $49 per month
  • Suite Growth: $79 per month
  • Suite Professional: $99 per month
  • Suite Enterprise: $150 per month

Customer ratings and reviews

  • G2: 4.3 out of 5 (5,600+ reviews)
  • Capterra: 4.4 out of 5 (3,600+ reviews)

5. Rytr

Best AI content generator and writing assistant

Rytr app
Overcome copywriter’s block with Rytr, an AI writing assistant for social media marketing

Rytr is an advanced AI-powered writing tool that revolutionizes the way you create content. Its natural language processing technology enables Rytr to generate your next social media post within seconds. 

Whether you need assistance with blog posts, social media captions, or any other written content, Rytr provides a seamless and efficient writing experience.

Best features

  • Grammar check: With the advanced grammar check feature you can ensure that your written content is free from grammatical errors, providing you with accurate and polished writing
  • Tone check: With the tone check feature, Rytr helps you maintain a consistent tone throughout your content, aligning it with your desired style and voice
  • Sentence formatting: Rytr assists in formatting your sentences, ensuring they are clear, concise, and well-structured for maximum readability and impact
  • Plagiarism check: Detect and prevent plagiarism by using the plagiarism check feature, which verifies the originality of your content and provides you with peace of mind


  • A slight learning curve in the beginning
  • UI could be more user-friendly


  • Free plan
  • Saver plan: $9 per month or $90 per year
  • Unlimited plan: $29 per month or $290 per year

Customer ratings and reviews

  • G2: 4.7 out of 5 (750+ reviews)
  • Capterra: 4.5 out of 5 (10+ reviews)


Best text-to-speech AI tool

Murf.AI product image
Convert text to speech with’s deep machine-learning technology

Murf AI is a cloud-based text-to-speech platform that revolutionizes voiceover production. With AI and deep machine learning technology, users can effortlessly create ultra-realistic voiceovers in over 120 voices and 20 languages. 

Say goodbye to the complications of traditional voiceover production – Murf simplifies the entire process, saving you time and money.

Best features

  • Realistic text-to-speech: utilizes advanced AI and deep machine learning technology to come up with voiceovers for various content types
  • Extensive voice library: Access to a wide range of 120+ voices in over 20 languages, providing users with diverse options for voice selection
  • Cloud-based platform: operates as a cloud-based solution, allowing users to create voiceovers anytime, anywhere, without the need for extensive hardware or software installations
  • Versatile content compatibility: supports the creation of voiceovers for a variety of content formats, including YouTube videos, podcasts, advertisements, e-learning content, presentations, and audiobooks


  • Sometimes struggles with accents


  • Free plan
  • Basic: $29 per month or $228 per year
  • Pro: $39 per month or $312 per year
  • Enterprise: $99 per month or $5940 per year

Customer ratings and reviews

  • G2: 4.6 out of 5 (95+ reviews)
  • Capterra: 4.5 out of 5 (4 reviews)

7. Synthesia

Best AI-powered video generator 

Create AI videos by simply typing in text and create engaging videos with human presenters
Generate high-quality video content for your next social media campaign with Synthesia

With Synthesia’s innovative browser-based platform, you can effortlessly create captivating videos that leave a lasting impact.

Costly video productions are now a thing of the past. No need for cameras or film crews. Simply choose from a diverse selection of avatars, enter your script in over 65 languages, and watch your video come to life within minutes. 

Best features

  • AI-powered video production: Synthesia utilizes AI technology to convert text-based content into engaging videos. It transforms your scripts into speech using lifelike avatars, making the video creation process fast and efficient
  • Multilingual support: With support for over 65 languages, Synthesia allows you to create videos in multiple languages, reaching a global audience and ensuring effective communication with diverse viewers
  • Customizable avatars: Choose from a variety of avatars to represent your video’s narrator. Customize their appearance, voice, and language to match your brand and target audience
  • Easy script editing: Need to make changes or updates to your video? Synthesia provides a user-friendly interface for editing and modifying scripts at any time, allowing for flexibility and quick adjustments


  • A bit pricey for small businesses
  • Occasional avatar glitches


  • Personal: $30 per month or $270 per year
  • Enterprise: Custom

Customer ratings and reviews

  • G2: 4.8 out of 5 (750+ reviews)
  • Capterra: 4.8 out of 5 (20+ reviews)

8. Audiense

Best AI-powered consumer research

Audience app
Access advanced audience insights with Audiense, an AI-powered consumer research tool

Audiense is a pioneering Audience Intelligence platform that empowers marketers and consumer researchers to develop innovative and audience-centric strategies. 

By leveraging proprietary social consumer segmentation and providing deep insights into consumer behavior, Audiense enables marketers to understand their target audience and engage with them in meaningful ways.

Best features

  • Social consumer segmentation: Segment your audience based on social behavior, interests, demographics, and more
  • Competitive differentiation: Discover unique marketing approaches by leveraging rich social data, helping you stand out from the competition and create innovative campaigns
  • Social media monitoring: Gain real-time insights into conversations happening on Twitter, allowing you to monitor brand mentions, industry trends, and customer sentiments to inform your marketing strategies
  • Campaign optimization: Optimize your marketing campaigns by understanding audience preferences, behavior patterns, and engagement metrics, ensuring your messages resonate with the right audience


  • A bit of a learning curve in the beginning


Customer ratings and reviews

  • G2: 4.4 out of 5 (150+ reviews)
  • Capterra: 4.3 out of 5 (10+ reviews)

9. Midjourney

Best AI image generator

Create AI videos by simply typing in text with Midjourney AI
Generate one or more photos for your social media feed with Midjourney

Midjourney is an innovative generative AI tool on Discord that allows users to create stunning images based on text prompts. It has gained popularity for its impressive results and realistic qualities. 

While the inner workings of Midjourney remain undisclosed as a self-funded and closed-source platform, it heavily leverages advanced machine learning technologies, including large language and diffusion models.

Best features

  • Generative AI image creation: Midjourney utilizes generative AI technology to create stunning and visually captivating images based on text prompts
  • Impressive realism: The generated images possess lifelike qualities, capturing intricate details and conveying a sense of authenticity
  • Integration of machine learning technologies: Midjourney incorporates advanced machine learning technologies, including large language and diffusion models, to power its image generation process


  • A bit of a learning curve in the beginning


  • Basic Plan: $10 per month
  • Standard Plan: $30 per month
  • Pro Plan: $60 per month

Customer ratings and reviews

  • G2: 4.5 out of 5 (5 reviews)
  • Capterra: Rating currently unavailable

Check out these Midjourney alternatives!

10. Pepper Content

Best AI content marketing platform

Pepper Content app
Scale your content marketing efforts and boost your ROI with Pepper Content

With its powerful AI and talent marketplace, Pepper Content assists you with ideation, research, creation, publishing, and analytics. 

By bringing all your content, data, and teams together, Pepper helps you prove and improve your content marketing ROI.

Best features

  • Pepper AI: Its data-powered, context-rich output, and AI+Human creativity can beat the blank page blues
  • Content Briefs: Ensure on-brand, aligned, and high-quality content in a matter of days, eliminating confusion, imprecision, and constant changes
  • Pepper Chat: With project-wise chat space and tagging features, content teams can enhance accountability, respond to requests and feedback efficiently, and streamline workflows
  • Keyword position tracking: Effortlessly track keyword performance, measure SEO impact, and stay ahead in SERPs


  • Struggles with long-form content types


  • 7-day free trial
  • Premium: $399 per month
  • Enterprise: Contact for custom pricing

Customer ratings and reviews

  • G2: 4.6 out of 5 (480+ reviews)
  • Capterra: 5 out of 5 (2 reviews)

Improve Your Marketing Efforts with Social Media AI Tools

As businesses continue to strive for more efficient ways to reach their target audiences, AI tools start to become a necessity. And with the right research and resources, any company can find the best social media artificial intelligence tool for their organization.

Whether it’s automating mundane tasks or gathering insights about customer interactions, there is a tool out there that can make your life easier and help you meet your specific goals. The top 10 social media AI tools mentioned here offer just a taste of what’s possible when it comes to taking advantage of this cutting-edge technology. So start exploring today!

Raluca SocialBee

Raluca is the Content Marketing Writer at SocialBee. She’s always creating exciting articles about social media management and digital marketing. She was also a freelance Copywriter and a Social Media Specialist.

In her free time, she writes poetry, creates fresh content for her YouTube channel, and has a soft spot for all things art-related.

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