How to Scale Your Marketing Agency Without Burning Out

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When you’re a freelance digital marketing specialist, everything flows through you.

You write briefs. You take client calls. You respond to feedback and keep mental tabs on deadlines.

But that system breaks the minute you try to grow.

Once you take on more clients or hire your first full-time writer or account manager, the gaps start to show. You’re wrangling between deadlines, coordinating work, hiring, setting up client onboarding processes, and a hundred other things.

You start thinking: How to scale your marketing agency without losing your edge?

As a founder of a growing digital agency, your role shifts from doing to designing.

Suddenly, you need repeatable processes. You need client onboarding templates, shared briefs, and internal reviews. You’re building a business that can deliver without you in every room.

And that’s what this guide is about: How to scale your digital marketing agency with systems and tools in place. 

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When Is the Right Time to Scale a Marketing Agency?

One of the trickiest parts of running a digital marketing agency is knowing when to scale. Move too fast, and you risk stretching your team too thin, burning cash, or compromising quality. Wait too long, and you’ll find yourself stuck in constant reaction mode—overwhelmed, under-resourced, and unable to grow.

So, how do you know it’s time?

Here are a few signs that your digital marketing business has outgrown its current structure:

1. You’re turning down new clients despite demand

If your inbound pipeline is healthy but you’re still saying no to new clients, it’s a sign your delivery systems can’t scale yet. 

You might be great at launching marketing campaigns. But without the right infrastructure, every additional client feels like a risk rather than an opportunity.

2. You’re the bottleneck for every decision and deliverable

From selecting project management tools and marketing agency software to approving creatives and campaigns, nothing moves without you. In a growing digital agency, this becomes unsustainable. 

To maintain quality as you expand your marketing services, you need scalable workflows, defined roles, and repeatable processes.

3. Clients want 360-degree solutions you can’t offer alone 

Maybe you’re great at SEO. Or paid media. 

However, your existing clients are requesting email automation, content writing services, or influencer outreach. Scaling your digital marketing services by hiring or partnering lets you grow account size without constantly chasing new clients.

4. Growth comes at the cost of client experience

You know it’s time to reevaluate your operations and processes when results start to become inconsistent, or onboarding feels rushed. 

A growing agency needs marketing KPIs, SOPs, and systems for delivering consistently great marketing efforts.

5. Your focus has shifted from output to growth 

You’ve evolved from asking ‘How can I finish this project faster?’ to questions like:  

  • What kind of team do I need to support this growth?
  • Is our messaging aligned with what the target market needs? 
  • Should we conduct market research before expanding our service offerings?
  • Is our current digital marketing strategy repeatable and scalable?

🧠 Fun Fact: DDB Worldwide Communications Group has worked with Volkswagen in the U.S. since 1959. A client relationship of more than half a century!

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How to Scale Your Marketing Agency (Step-by-Step)

Scaling means stepping out of the freelancer mindset and building something that runs on its own, even without you in the picture. Here’s how to do it step-by-step. 

1. Productize your services

When you’re early-stage, it’s tempting to say yes to every custom request. ‘We’ll build your website, run your ads, write your blog, manage your socials… whatever you need.

Sure, you keep getting paid for it, but you’ll hit a roadblock when you think of growing your digital marketing agency

With productized services, you don’t need to reinvent the wheel for every new client. You define: 

  • What you do
  • What’s included
  • How long does it take
  • What it costs

📌 Examples of productized service offerings:

  • SEO audit + 5 on-page optimizations + keyword strategy doc: For a digital marketing agency specializing in organic search
  • Google Ads setup + 30-day optimization + reporting dashboard: For a performance marketing agency
  • Brand identity package: Logo, color palette, 3 social templates: For a creative digital agency

Why it works for you is that you have predictable margins. You know how long each package takes, so you can price for profit.

Also, there’s less scope creep in your agency project management. You can point to your offer and say, ‘That’s not included, but here’s a quote for it.

ClickUp’s built-in AI assistant, ClickUp Brain, helps you write custom client proposals highlighting your services. Even better, it can also help you craft email and conversation summaries, transcribe your calls, and convert the next steps into actionable tasks that you can assign to the right team members. 

ClickUp Brain: How to Scale Your Marketing Agency
Use ClickUp Brain to write a client proposal 

2. Build scalable delivery workflows

As you scale your marketing agency, creating repeatable workflows ensures that every marketing campaign follows a consistent path, regardless of who is managing it. 

From client onboarding to account management, delivery, feedback, reporting, and offboarding, you need to create systems for how work moves through your agency. 

How do you do it? 

  • Templatize your processes: Save time with processes that can run on autopilot, with reusable templates, such as consulting proposal templates, digital marketing reporting templates, etc. 
  • Map dependencies and timelines: Understand which tasks rely on others, so delays don’t catch you off guard. Use visual project timelines to spot bottlenecks early
  • Create a centralized approval process: Collect feedback where the work happens, directly within the project management tool, to avoid miscommunication
  • Build visibility for clients and internal teams: Set up dashboards or summary views to reduce the need for constant status update emails
  • Create a single source of truth: Document your SOPs, file naming conventions, feedback loops, and delivery timelines

Imagine managing multiple client campaigns, each with its own deadlines, assets, and approvals. Instead of relying on spreadsheets and scattered emails, ClickUp, the world’s first Converged AI Workspace, helps you systemize project management at scale.

ClickUp for Project Management keeps all your documents, projects, and conversations in one place. This sets up the foundation that helps you:

Standardize your delivery workflows 

Move away from scattered emails. Set up task templates with ClickUp Task Templates for common deliverables like blog posts, ad campaigns, or design projects. This way, every new task you create inside ClickUp includes the same subtasks, timelines, and assignees by default. You can even add Custom Fields and Dependencies in ClickUp to simplify tasks further. 

ClickUp Task Templates: How to Scale Your Marketing Agency
Create repeatable workflows in just a click with ClickUp Task Templates

Create live client dashboards 

With ClickUp Dashboards, you gain real-time visibility into project progress without the need for constant updates or calls. You can build client dashboards to show milestones and delivery timelines, and even create view-only dashboards or export summaries for reporting. 

Here’s how to create one:

Centralize asset reviews and approvals 

👀 Did You Know? 22.34% of professionals reported spending about half a working day each week searching for the information they need. Another 10.47% spend a full one and a half workday weekly just on information searches. 

When you have a single repository for all assets, reviews, and approvals in your digital marketing agency, you will spend less time searching for these details and more time working on the campaigns. 

For example, all your content drafts can live in ClickUp Docs. You can use Proofing in ClickUp to review ad creatives, PDFs, carousels, and other marketing assets without leaving ClickUp.

Visualize and manage campaign timelines 

One of the quickest ways to reduce missed deadlines is to visualize all parts of your project. ClickUp offers Calendar View for planning and scheduling your social media posts, blogs, etc. 

And with the ClickUp Gantt Chart View, you can plan resources and timelines for larger campaigns, marketing strategies, or product launches. Additionally, ClickUp Milestones let you mark important events like handoffs, launch dates, and more. 

3. Hire or outsource strategically

Most marketing agencies don’t scale because they grow in the wrong direction.

They add volume before they add structure. More clients. More deliverables. More ‘We’ll figure it out later.

Signs you need to start outsourcing work:

  • You’re taking on work you don’t actually have time to deliver
  • You’re using your top creatives on low-leverage tasks like formatting decks or scheduling posts
  • Innovation has stalled (no time to test new AI marketing tools or strategies)
  • Projects slow down whenever a key team member goes on leave or gets sick
  • Client reporting or campaign documentation keeps getting deprioritized
  • You’re launching new service offerings before building internal capability

As a founder, you don’t want to respond by adding random freelancers, rushed hires, or overpriced retainers. The truth is, you don’t need more people. You need the right combinations of people and systems.

That might mean hiring a project manager before hiring another designer. Or outsourcing paid ads to a specialist so your generalist team doesn’t spend hours watching YouTube tutorials for a mediocre result.

With strategic hiring or outsourcing, you protect your agency’s core: your team’s quality of work and their anity. 

You can use ClickUp’s Workload View to visualize your team’s capacity. You can even adjust the capacity based on each team member’s Workspace work schedule. 

ClickUp’s Workload View: How to Scale Your Marketing Agency
Use the ClickUp Workload View to visualize your team’s capacity when scaling your marketing agency 

4. Focus on client retention over acquisition

Depending on your industry, acquiring a new customer is five to 25 times more expensive than retaining an existing customer. That’s because you don’t have to spend time and resources finding new clients. Just keep the ones you have happy, and even a 5% increase in customer retention rates will increase your profits by 25-95%. 

Retaining clients stabilizes growth. To achieve this consistently, it is essential to measure lifetime value (LTV), streamline onboarding, and enhance communication.

  • LTV shows you who your best clients are, not just in terms of spend, but profitability, longevity, and strategic value.
  • Strong onboarding sets the tone. Clients decide whether they trust your team in the first 2–4 weeks.
  • Ongoing communication reduces churn risk in the digital marketing space. Most clients don’t leave because of poor performance, but because they feel ignored, confused, or disconnected.

For this, consider using ClickUp’s Creative Agency Project Management Platform to document all these details. It comes with a ton of helpful features: 

Automated onboarding templates 

Create automated onboarding templates that guide clients through every step. This includes kickoff meetings, asset submissions, time tracking templates, and setting campaign goals without having to start from scratch each time. 

For example, the ClickUp Customer Onboarding Template enables you to deliver a seamless and consistent client onboarding experience every time. 

Guide clients seamlessly from kickoff to launch with ClickUp’s Customer Onboarding Template

You can: 

  • Use the Customer Intake Form View to collect essential info upfront (like business model, goals, or access credentials)
  • Assign tasks like kickoff calls, content intake, or digital marketing strategy reviews using custom statuses like “Onboarding Call” or “Team Assignment” to track progress
  • Set up automations to send reminder emails or update task owners when a step is completed, keeping everyone aligned without extra follow-up
  • Monitor the new business progress and satisfaction using Dashboards, so you can catch churn risks early and improve the experience over time

📌 Example: When a new SEO client signs on, your ClickUp onboarding template automatically assigns tasks like “Send welcome email,” “Schedule strategy call,” “Know industry trends,” and “Request access to analytics.”

Centralized documents 

Store client-facing SOPs and guides in ClickUp Docs that your team can reference at any time. Add rich formatting, checklists, and even embed videos or Loom links to explain processes clearly. 

With real-time collaboration, your team can update SOPs as the relationship evolves, and with permissions control, you decide whether clients can view, comment, or stay hands-off. 

You can also link Docs directly inside task descriptions or dashboards for account managers and creatives to always have brand guidelines, review preferences, and tone of voice references easily accessible. 

Create centralized feedback loops 

With ClickUp Forms, you centralize feedback capture in one system and not five different tools. With conditional logic, you can even ask clients for context-specific responses. Going a step forward, you can set up automations and visualize all the feedback. 

You can set up feedback loops, recurring reminders for quarterly reviews, monthly satisfaction check-ins, or end-of-project surveys.

This kind of marketing agency structure helps reassure your clients that they’re in good hands. And when they feel seen, heard, and supported, they stick around longer, giving you more revenue without the constant hustle of new acquisition.

I tried ClickUp and fell in love with it. The platform has become a favorite part of my workday. I’m an unapologetic evangelist—I tell everybody about ClickUp.

Lauren MakielskiChief of Staff at Hawke Media

5. Automate admin and repetitive tasks

Admin work can quietly eat up hours of your team’s week, creating invoices, sending follow-ups, and scheduling meetings. None of it directly grows your agency, but all of it has to get done. 

Tips to automate admin work:

  • Group and batch similar tasks to reduce context switching for everyone in your digital marketing agency
  • Use templates for recurring work like client onboarding emails, project kickoff checklists, or content calendar templates
  • Automate low-value tasks like status updates, reminders, and data entry
  • Standardize recurring communication by setting up canned responses or scheduling check-ins in advance

From assigning tasks to updating statuses and generating reports, ClickUp Automations let you reclaim hours every week by automating the busywork 

ClickUp Automations
Automate redundant tasks in your digital marketing agency with ClickUp Automations 

You can use prebuilt automations or create your customized workflows based on your agency processes.

📌 Example: You can set an automation that instantly creates a marketing campaign reporting task every Friday, assigns it to the right team member, and sends an update to the client once it’s marked complete. Or automatically generate an invoice when a project reaches the “Completed” status.

📮 ClickUp Insight: 24% of workers say repetitive tasks prevent them from doing more meaningful work, and another 24% feel their skills are underutilized. That’s nearly half the workforce feeling creatively blocked and undervalued. 💔

ClickUp helps shift the focus back to high-impact work with easy-to-set-up AI agents, automating recurring tasks based on triggers. For example, when a task is marked as complete, ClickUp’s AI Agents can automatically assign the next step, send reminders, or update project statuses, freeing you from manual follow-ups.

💫 Real Results: STANLEY Security reduced time spent building reports by 50% or more with ClickUp’s customizable reporting tools—freeing their teams to focus less on formatting and more on forecasting.

6. Create a central knowledge hub

As your digital marketing agency grows, so does the chaos, especially when your team is constantly hunting for the latest SOP, client brief, or reporting template buried in someone’s inbox or random Google Drive folder.

That’s why creating a central knowledge hub is non-negotiable. It’s your agency’s brain, housing all your SOPs, templates, client briefs, and documentation in one structured, accessible space.

This is where ClickUp Docs and Wikis come in.

Use ClickUp Docs to:

  • Create and maintain internal SOPs like “How to launch a Facebook ad campaign” or “Monthly client reporting process.” Everyone in your digital marketing agency follows the same playbook
  • Build reusable content writing templates, marketing roadmap templates, campaign plans, or onboarding processes
  • Store project-specific documentation directly inside task lists or folders, so your team doesn’t need to jump between tools to get context
Connect ClickUp Docs directly to your workflows so nothing gets lost : How to Scale Your Marketing Agency
Connect ClickUp Docs directly to your workflows so nothing gets lost 

You can also create Wikis that can be used to: 

  • Set up an internal Wiki to organize by team (Design, Content, Strategy) with checklists, tools, and FAQs. For example, your design team can access brand asset guidelines, while your content team finds editorial checklists
  • Share deliverable timelines, meeting notes, brand assets, target audience persona, communication protocols, FAQs, and communication norms in the live Central Wiki

👀 Did You Know? The average knowledge worker switches among 9.4 apps daily: Juggling project management, CRM, email, and analytics tools. This Work Sprawl is a silent productivity killer, costing a staggering $2.5T in lost productivity globally. This is also why many agencies turn to all-in-one platforms like ClickUp to maintain their team’s sanity. 

7. Refine sales and lead gen systems

When you’re starting, leads come from your network, a few referrals, maybe a cold DM or two. But as your agency grows, you can’t rely on ‘random reach-outs’ or hope that clients magically renew.

To grow consistently and accurately forecast your revenue, you need a repeatable lead generation engine that combines inbound marketing, referrals, and strategic partnerships.

💡 Pro Tip: Consider using a CRM for marketing agencies to organize your pipeline across all three channels. Track lead source, stage, priority, and follow-up cadence in one place because scaling means building a revenue engine that supports the agency you want to run 12 months from now.

For starters, double down on content marketing, SEO, and lead magnets that bring your ideal clients to you. This includes publishing case studies or playbooks to demonstrate how your agency addresses business challenges. It could also mean creating drip nurture campaigns or using videos for driving inbound interest. 

Also consider setting up a referral incentive for clients or peers (e.g., 10% off for every successful intro). Another strategy to consider is partnerships with other SaaS tools or agencies that serve your audience, but with complementary services. 

8. Monitor performance and adjust

Let’s start with the limitations of spreadsheet-based reporting. 

Every client report becomes a ritual of copying data, formatting charts, chasing campaign screenshots, and updating metrics. One wrong formula, one outdated row, or a missed update—and the client’s data is wrong.

It also lacks visual clarity and context, as spreadsheets cannot connect metrics to milestones. And when you’re managing 15+ clients, reporting becomes a full-time job.

Intuitive dashboards, on the other hand, pull in metrics from project tools, ad platforms, or task statuses automatically. They use graphs, charts, and progress bars to communicate performance in a way that clients understand. They’re a single source of truth, enabling all your teams to work from the same data. Being standardized, this type of reporting is scalable across service types and client segments. 

Within the ClickUp ecosystem, with ClickUp Dashboards, your agency can:

  • Visualize task progress, time tracked, and campaign milestones
  • Pull data from Custom Fields, Statuses, and assignees to report on deliverables
  • Use cards to monitor project health, workload, resource allocation, and overdue items
  • Build different project views for internal teams vs. clients, while working from the same live data
ClickUp Dashboards- stock sentiment analysis
Visualize everything that matters with ClickUp Dashboards

And if you’re staring at a bunch of metrics and wondering what it all means, just ask ClickUp Brain. It can analyze every data point in your dashboards and answer questions like:

  • Which client is most likely to churn? 
  • Where is our team spending the most time?
ClickUp Brain: How to Scale Your Marketing Agency
Instantly access knowledge, create documents, and get AI-powered insights without leaving your workspace with ClickUp Brain

That’s not all! Try the ready-to-use ClickUp Agency Management Template to manage everything, ranging from sales pipeline, project scoping, to client delivery, change requests, and feedback. 

Scale your marketing agency with ClickUp’s Marketing Agency Template

Built with industry best practices, it includes:

  • Nine ClickUp Views to visualize workloads and client deliveries 
  • 30 Custom Statuses to move processes across teams, ranging from sales and marketing to account management 
  • Automations to set triggers, conditions, and actions for tasks 
  • Custom Fields to organize and filter work by PMO item type, schedule, scope, project description, budget, and creative project phase 

This template is a plug-and-play system to help your agency run lean, fast, and client-first.

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Common Mistakes When Scaling a Marketing Agency

1. Lack of documentation 

Everything lives in someone’s head. Processes are verbal, client preferences are scattered across chats, and new hires are onboarded with ‘just ask around.’ As you grow, that tribal knowledge doesn’t scale.

🧠 Impact: Delivery becomes inconsistent, team training takes forever, and mistakes repeat across projects.

✅ Fix: Build a central knowledge base with SOPs, templates, naming conventions, and workflows using tools like ClickUp Docs or Wikis. Start with your top 3 repeatable services. For inspiration, here’s how ClickUp’s marketing team uses ClickUp

2. No clear roles or ownership

Everyone touches everything, and no one owns anything. Designers chase briefs, strategists edit copy, and client calls get dropped because ‘I thought you were handling that.

🧠 Impact: Internal confusion, duplicated work, and missed handoffs that frustrate both the team and the client.

✅ Fix: Define clear responsibilities for every project using an RACI (Responsible, Accountable, Consulted, Informed) framework.

Within ClickUp Dashboards, by adding role-related Custom Fields and the right dashboard widgets, you can create live, transparent views of task ownership for marketing processes.

3. Not tracking profitability per client

You know your top-line revenue, but not your margins per account. Some clients cost more than they earn, but without time tracking or effort analysis, you don’t know which.

🧠 Impact: You scale revenue without scaling profit.

✅ Fix: Track time spent per client or service using ClickUp Time Tracking. Use dashboards to compare hours vs. value, and trim or reprice low-margin work.

4. Tool overload 

Your agency stack becomes a patchwork: Slack + Google Docs + Trello + Notion + Excel + Email. Nothing talks to each other.

🧠 Impact: Context-switching, duplicated effort, and zero visibility across functions.

✅ Fix: Consolidate your agency’s operations into one platform, such as ClickUp for Marketing Project Management. ClickUp lets you centralize tasks, docs, timelines, feedback, and reporting—reducing Work Sprawl and context switching.

5. Leadership challenge without KPIs 

Without strong marketing agency leadership, your campaigns will lack direction and accountability. You’ll be firefighting internal conflicts or your team spinning its wheels on low-value work. All this is also a subset of unclear KPIs. 

🧠 Impact: Even when your work is solid, client expectations go unmet. 

✅ Fix: Some critical KPIs you should be tracking are customer satisfaction and retention, conversion rate optimization (CRO), return on investment (ROI), customer acquisition cost (CAC), and customer lifetime value (CLV). 

Consider using the ClickUp Marketing Agency Template to align your teams around meaningful goals and KPIs. 

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Tools That Help You Scale

Project management and collaboration

ClickUp

A centralized platform for task management, workflows, dashboards, and documentation tailored to agencies, ClickUp reduces the need for investing in several siloed tools.

Best features

  • Flexible task management with nested tasks, subtasks, and dependencies—ideal for complex project workflows
  • Multiple views (Kanban boards, Gantt charts, and more) let teams visualize work in ways that suit them
  • Built-in, context-aware AI assistance for content creation, summarization, and automating recurring work—useful for content teams, marketing, sales ops, etc.
  • Docs + knowledge management + chat + tasks + whiteboards—everything in one place, reducing context-switching and tool fatigue

Limitations

  • With many features, the learning curve can be steep for teams new to such dense platforms

Pricing

free forever
Best for individual users
Free Free
Key Features:
60MB Storage
Unlimited Tasks
Unlimited Free Plan Members
unlimited
Best for small teams
$7 $10
per user per month
Everything in Free +
Unlimited Storage
Unlimited Folders and Spaces
Unlimited Integrations
business
Best for mid-sized teams
$12 $19
per user per month
Everything in Unlimited +
Google SSO
Unlimited Message History
Unlimited Mind Maps
enterprise
Best for many large teams
Get a custom demo and see how ClickUp aligns with your goals.
Everything in Business +
White Labeling
Conditional Logic in Forms
Subtasks in Multiple Lists
* Prices when billed annually
The world's most complete work AI, starting at $9 per month
ClickUp Brain is a no Brainer. One AI to manage your work, at a fraction of the cost.
Try for free

G2 and Capterra reviews

  • G2: 4.7/5 (10,600+ reviews)
  • Capterra: 4.6/5 (4.500+ reviews)

Proposal and sales enablement

PandaDoc

Streamlines proposal creation with drag-and-drop modules, e-signature, and engagement tracking. Use it to create, edit, send, track, and e-sign proposals, quotes, contracts, and other business documents.

Best features

  • Lets users quickly build polished proposals, quotes, and contracts without needing design or advanced document-markup skills
  • Provides real-time visibility on how recipients interact with documents (views, time spent, etc.), which helps understand engagement and follow up better

Limitations

  • Key features like document analytics, custom branding, bulk send, and integrations are only available on paid plans

Pricing

  • Free
  • Starter: $35/user/month
  • Business: $65/user/month
  • Enterprise: Custom

G2 and Capterra reviews

  • G2: 4.7/5 (3.,200+ reviews)
  • Capterra: 4.5/5 (1,200+ reviews)

Client training and onboarding

Flipick

Personalized video-based LMS for client onboarding, training, and internal enablement. Includes gamification, assessments, and multilingual delivery.

Best features

  • Offers gamification and custom branding tools to make the LMS truly your own
  • Provides progress tracking for ongoing lessons and certificates for courses completed

Limitations

  • Some users feel the learning curve can be steep for non-tech-savvy users

Pricing

  • Custom pricing

G2 and Capterra reviews

  • G2: Not enough reviews
  • Capterra: Not enough reviews

Trupeer.ai

AI-powered tool to turn screen recordings into product videos and step-by-step guides, complete with branded templates, voiceovers, and multilingual support.

Best features

  • AI-powered voice recording and translation help record training content once and convert it into multiple languages
  • Create professional-quality AI videos without requiring professional skills
  • Add background music to the videos generated

Limitations

  • Most users complain about the limited editing features for the videos generated

Pricing

  • Free
  • Pro: $49/user/month
  • Scale: $249/month (3 editors)
  • Enterprise: Custom pricing

G2 and Capterra reviews

  • G2: 4.8/5 (40+ reviews)
  • Capterra: Not enough reviews

Review and approval workflows

Filestage

Centralized feedback on creative assets, with versioning and in-context annotation.

Best features

  • Centralize approvals for a variety of marketing assets
  • Leave feedback comments at specific points in videos and on live websites
  • Easily compare versions pre- and post-feedback

Limitations

  • Many users find it tough to set up and navigate initially

Pricing

  • Free
  • Basic: $129/month
  • Professional: $369/month
  • Enterprise: Custom pricing

G2 and Capterra reviews

  • G2: 4.7/5 (240+ reviews)
  • Capterra: 4.6/5 (100+ reviews)

Client reporting and analytics

AgencyAnalytics

AgencyAnalytics is a reporting and analytics platform built for marketing agencies. It integrates SEO, PPC, social, web analytics, and more into unified, white-label dashboards for clients.

Best features

  • Consolidates data from 70–80+ marketing integrations into a single dashboard
  • White-label reporting and customizable dashboards, so agencies can present branded reports to clients
  • Automated scheduling of reports (e.g. monthly, quarterly) and the ability to generate/share PDF reports

Limitations

  • Some users report limited flexibility when needing complex custom metrics or advanced segmentation in reports; such cases may require manual data imports or workarounds

Pricing

  • Freelancer: $79/month
  • Agency: $239/month
  • Agency Pro: $479/month
  • Custom

G2 and Capterra reviews

  • G2: 4.7/5 (400+ reviews)
  • Capterra: 4.8/5 (110+ reviews)

Funnel

Consolidates marketing data from multiple channels, enabling unified measurement and attribution reporting.

Best features

  • Saves time with automated reports
  • Offers customizable views for different stakeholders
  • Has a variety of connectors and integrations available with major social media platforms and paid data analysis tools, even on the free plan

Limitations

  • Some users find that the tool doesn’t scale well
  • Too many features can be confusing for users

Pricing

  • Free
  • Custom pricing

G2 and Capterra reviews

  • G2: 4.5/5 (160+ reviews)
  • Capterra: Not enough reviews

CRM and sales pipeline

HubSpot CRM

This popular CRM tracks leads, automates follow-ups, integrates with marketing automation, and service hubs. It’s useful for agencies and businesses trying to manage pipelines end-to-end

Best features

  • A unified view of contacts, deals, and sales pipeline makes it easy to track where leads stand
  • Integration with marketing and service hubs helps in automating follow-ups, emails, and lead nurturing
  • The free tier is good for small teams or businesses getting started with structured CRM

Limitations

  • As you scale or require more advanced features (marketing automation, deeper customization), pricing may climb steeply

Pricing

  • Bundle-based custom pricing

G2 and Capterra reviews

  • G2: 4.5/5 (14,100+ reviews)
  • Capterra: 4.5/5 (4,500+ reviews)

Act-On

Agency-specific features for centralized campaign management and bulk pricing.

Best features

  • Track email opens for targeted outreach and follow-ups
  • Track and score client interactions easily
  • Combines landing pages, forms, webinars, and CRM in one place to simplify email marketing

Limitations

  • Some users report limited flexibility in customizing reports

Pricing

  • Professional: $900/month
  • Enterprise: Custom pricing

G2 and Capterra reviews

  • G2: 4.1/5 (1,050+ reviews)
  • Capterra: 4.3/5 (50+ reviews)
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Scale Your Marketing Agency with ClickUp

Now that you know the steps to scale your marketing agency, the next step is to get started. 

For this, ClickUp brings everything your agency needs into one workspace, from project scoping and campaign planning to client onboarding and feedback tracking. With pre-built templates and a built-in Contextual AI assistant, you can hit the ground running and keep every project on track from day one.

 Sign up for ClickUp today to start setting up smarter processes. 

Everything you need to stay organized and get work done.
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