10 Best CRM Software Systems for Mac (Free & Paid)

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Powerful CRM (customer relationship management) software is a must-have for any business that prioritizes customer satisfaction.
There used to be limited options for Apple devices in the CRM software market, but luckily, that’s not the case anymore! We’ll present you with a comprehensive list of the top 10 CRM software for Mac users. Whether you’re seeking a free or paid solution, we’ve got you covered!
Any CRM software, regardless of the operating system it runs on, helps you leverage technology and analytics to retain existing customers and prospect new ones. The CRM tools you find these days do much more than handle customer data and are often marketed as all-in-one management solutions.
The best CRM software for Mac should offer:
You probably won’t find many Mac-specific customer relationship management tools because most vendors like to keep their products versatile for all operating systems. What you need is a CRM software provider offering a dedicated Mac client or a SaaS cloud-based platform that can be accessed on any browser.
We’ve handpicked the top 10 best CRM software options that offer excellent support for Mac users. Go through their top features, limitations, and pricing to determine which makes sense for your business.
ClickUp is a comprehensive work management solution that caters to all aspects of customer relationships. From monitoring sales pipelines and client accounts to improving inter-departmental coordination, a CRM in ClickUp has you sorted!
Whether you’re starting off or have a complex database of clients, orders, and prospects, use the ClickUp Simple CRM Template and add new leads, bids, and client contacts into your system!
ClickUp gives you 15+ flexible views to monitor and analyze customer data. For instance, go for List or Table views to track your lead interactions or customer journeys. If you prefer intricate data visualization, try out the Gantt, Timeline, and Board views to gain customer insights that lead to actionable plans.
If you’re looking to improve your contact management, integrate your email with ClickUp and organize new deals, customer communications, and client onboarding in a single platform. You can further streamline your intake process with branded Forms!

ClickUp is a great solution for organizations with siloed teams struggling to achieve formal collaboration. The platform is the calm in the chaos, allowing your sales, marketing, and development teams to come together and build a CRM workflow without overlaps or redundancies.
With ClickUp, you can align CRM and project management through transparent communication. Assign tasks to multiple team members, track progress, and follow up with ease. Set up Automation for repetitive tasks to save time and increase the cognitive input of your workforce. Get your team on ClickUp Whiteboards and ClickUp Mind Maps to brainstorm new ways to enhance customer experience!
*All listed prices refer to the yearly billing model

Pipedrive is a CRM platform enabling sales managers to track leads, spot opportunities, measure key activities, and streamline marketing workflows.
Getting started with Pipedrive is easy—set up your sales pipeline, import your deals, and off you go! You’ll get automatic alerts, reminders, and sales forecasts that keep you on top of your game.
Pipedrive’s AI technology is always there to lend a helping hand. Use it to identify opportunities for automating routine tasks and allow salespeople to focus on deal closing. You can also get add-ons like Leadbooster, which integrates Pipedrive’s Chatbot into your website. This feature lets you nurture and capture qualified visitors as leads.
Pipedrive provides a bird’s-eye view of your leads, helping you filter, categorize, and segment them to create targeted lists for personalized communication. The platform offers several customizations to set up email campaigns, manage documents, and get detailed reporting on sales and other vital activities.
*All listed prices refer to the yearly billing model
Check out these Pipedrive competitors!

GoCRM is a cloud-based platform offering full-funnel CRM support. Use it to attract and track leads and then collaborate with your marketing and sales teams to trigger conversions.
The software equips you with an all-in-one toolkit, including features for call tracking, website tracking, and CSV import to monitor your progress with prospects. When it comes to lead distribution, you can choose potential clients manually or randomly before assigning them to your team.
Once assigned, team members get full insights into lead journeys and can schedule or track tasks and appointments. They can spot further opportunities to grow the customer base using a color-coded sales pipeline.
GoCRM supports features like built-in calling and GPS check-ins for your team, which makes collaboration smoother. Use its SMS feature to maintain direct relationships with your clients, but keep in mind a monthly usage limit.
Check out these Sales Apps!

Zoho CRM empowers customer-facing teams with its comprehensive analytics and robust automation features.
Use the software’s advanced analytics tools to get actionable insights on your doorstep! Create personalized customer journeys and provide a rich engagement experience to customers across channels!
Interact with Zoho’s AI assistant Zia to get predictive sales intelligence, such as data on when a customer is likely to purchase again. The tool can even identify internal workflows, campaigns, and macros that can be automated to save time, allowing you to focus on building steady client relationships.
Zoho CRM offers 800+ integrations—connect with other Zoho apps or sync resources from your Microsoft or Google workspace! If you’re into coding, you can use Zoho Developer to create and deploy your own CRM vertical.
Check out these Zoho alternatives!

With a customer base of over 12 million users worldwide, Bitrix24 is one of the most popular CRM software on our list. Founded in the late 2000s as a CRM-only tool, the platform now offers management solutions across four other disciplines:
The Bitrix24 CRM software allows you to create customized email campaigns and gather leads. Once you input contacts or import existing ones, the platform stores data every time you reach out to them via phone calls, meetings, or emails. That way, you get a comprehensive overview of where you stand with each client.
The CRM solution comes with a great dashboard to help you oversee your sales funnel and identify areas that could use extra attention.
If you’re worried about team collaboration, Bitrix24’s HR and Automation features have you covered. You have the option to automate repetitive tasks and track individual work time.

Insightly is an intuitive customer relationship management platform packed with a chock-full of features for salesforce and marketing automation. Like several CRM tools on our list, Insightly is a central source of information on customers and sales processes. But when you’re constantly tracking and routing leads, the job often becomes mechanical.
Luckily, Insightly helps you decide what to do with your leads and how to keep your existing clients happy with rich analytics and reporting. You’ll benefit from an impressive visual insight into individual metrics and your business as a whole. The platform offers A/B and multivariate testing to get you the tea on how a particular email template or design resonates with your clients or prospects.
Insightly particularly shines in the customer service department! With its customer support portal, knowledge management, ticketing, and insights, your team can solve customer challenges faster and cultivate deeper connections.
Freshsales—renamed to Freshworks—is an AI-powered CRM system that helps you identify high-intent leads fast and accelerate follow-ups. You’ve got yourself a wingman in Freddy, the platform’s AI assistant that helps you score new leads, scan their behavior, and hook them in with engaging personalized emails.
Freshworks offers predictive deal insights for revenue generation! Use the platform’s smart recommendations and predictions to spot the best deals to act on and rev up your sales strategy. Reduce manual dependency by automating tasks like assigning leads, sending emails, and updating fields.
The platform also offers the Freshsales Suite—a unified CRM platform for your sales, marketing, and support teams. The Suite serves as a shared knowledge base across your entire customer journey.

Daylite CRM is the only tool on our list designed exclusively for Mac users and other Apple devices. It’s an all-in-one solution to store and handle your core business data—including prospects, projects, pipelines, and calendared events—at your fingertips.
Daylite can track your deals from start to finish, helping you grab the right opportunities as they come by. Leverage the available filters to segment your leads and tailor conversion strategies.
Use the software to execute projects with your team—delegate tasks and automate steps to boost efficiency for customer-facing and internal tasks.
The scalable platform works pretty well for teams of up to 100 members. Integrate Daylite with your favorite Apple apps, such as:
You can also add third-party add-ons like HubSpot and Zapier to streamline your tasks. Mac desktop client users can even use the platform offline!

Meet Copper, the ultimate CRM tool designed to work seamlessly with your Google Workspace! ?
Previously called ProsperWorks, Copper natively integrates with Gmail, Calendar, and other cloud apps offered by Google. You can create new leads directly from the information in your email or calendar. ?
There’s more—Copper uses your activity history with a contact to create contextualized communications for future interactions! ?
Visualizing your team’s end-to-end sales process is a walk in the park! With a simple glance, you can add active opportunities to a pipeline and track the next steps. ⏭️
With Copper, you’re doing CRM work in easy mode thanks to features like easy-to-build pipeline views, automated workflows, handy reminders, and the ability to connect with your favorite apps and tools.

With HubSpot CRM, you can easily track every detail of your business relationships. We’re talking automatic data entry, lead management, document tracking, pipeline management, and ticketing—all in one neat package!
HubSpot is a powerful software with room for up to a million contacts. You can swiftly create personalized bulk emails and add landing pages and forms to your website without a single line of code. Plus, you can track:
HubSpot CRM is quite scalable and works for solopreneurs and big teams alike! One way to make the most out of the platform is to add integrations. HubSpot App Marketplace offers 1,000+ integrations—including one for ClickUp!
*Pricing varies depending on whether you pay monthly or annually, and if you decide to pay upfront or not.
Selecting the right CRM software for Mac can do wonders for improving customer relationships, streamlining your workflows, and supercharging cross-team collaboration. These digital tools harness the power of technology and analytics to help you boost customer satisfaction and propel your business to a whole different level.
Go ahead and pick a CRM software solution on our list that best suits your and your customers’ needs. Happy CRM-ing on your Mac!
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