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12 Best Drip Campaign Templates for Effective Email Marketing

If you’re a rap fan, the term “drip” might have led you to believe that, in this article, we’ll be talking about high-end fashion brands, expensive jewelry, and luxurious lifestyles. And while we won’t be touching upon anything that is fashionably cool in a material sense, we will be talking about a very cool communication strategy: email drip campaigns. 😎

These campaigns, when executed correctly, can be extremely beneficial for businesses since they come with higher click-through and open rates compared to single-send emails.

Also, drip email campaigns are designed to deliver relevant information at the right time, which is helpful for meeting the customer where they are in the customer journey and at every point of the sales funnel.

So, to help you jumpstart your work and deliver successful email campaigns, here are 12 useful drip campaign templates, along with a project management tool to keep your email marketing on point!

What is an Email Drip Campaign?

Email drip campaigns represent a series of automated emails sent to a list of subscribers sent as a response to a user’s actions. Based on a set of predetermined parameters, these emails are sent in a sequence and delivered on a set schedule.

In a real-life scenario, an email drip campaign would look something like this:

  • A person becomes a subscriber of your email list, and upon signing up, you send them an initial email (in most cases, a welcome message)
  • A few days later, usually two to three, you send them a second email showcasing your most popular features if a product or service is the focus of your business
  • After about five days or so, you proceed with sending a third email containing a CTA which encourages recipients to book a demo, sign up for a free trial, or simply make a purchase

So, what’s the benefit of putting this much effort into just sending emails? Well, there are plenty! With the right drip email campaign and drip campaign software, you’ll achieve the following:

  • Create personalized and targeted communication
  • Nurture leads and customers in every stage of the customer journey
  • Set up automation and improve productivity
  • Establish consistent and timely communication
  • Increase engagement, conversion, and retention rates
  • Gain valuable and measurable insights into your email marketing efforts
  • And more
Email Campaign Workflow Example in ClickUp Whiteboards
Example of an email campaign workflow built with ClickUp Whiteboards

And to make email marketing management easier, there are project management and email testing tools available, along with a range of drip email templates to save you time and deliver quality drip emails.

Streamline email marketing workflows with the ClickUp Email Marketing Template
Effectively coordinate with your team, simplify your content scheduling and email performance tracking, and streamline your email marketing workflows with the ClickUp Email Marketing Campaign Template

Map out a seamless and systematic email campaign workflow in ClickUp Whiteboards, and use the ClickUp Email Marketing Template to improve team collaboration and streamline email marketing workflows.

12 Email Drip Campaign Templates to Boost Open Rate and Engagement

Here are 12 email drip campaign examples to help you jumpstart your campaign and give you ideas on how to approach your messaging and strategy!

1. Welcome email drip campaign

Welcome emails have been used for decades as the first messages in email marketing funnels, greeting new subscribers and introducing them to a company, product, or service. Along with that, they are also known for setting the tone of all future communication sent from a business.

When used in the format of an email drip sequence, welcome emails can deliver a portion of a business’s best-performing blog post(s) or highly-relevant content, such as useful tutorials and case studies. And if you’re feeling generous, you can add in a gift such as a discount code as well.

Kick off your email campaign the right way by using the Drip Campaign Template by ClickUp. Get started faster with a structured outline and easily craft your welcome email and other drip emails in ClickUp Docs. This template also includes three other pages for drip email campaigns, such as promotional offers, renewal notifications, and subscriptions.

Best of all, this template is customizable; edit the entire page, add custom copy, embed links, images, and more.

Drip Campaign Template by ClickUp
This Drip Campaign template offers you an option to send a succession of pre-planned, automated emails to existing and new clients in order to drive interaction and sales

Because this template is available in ClickUp Docs, you and your team can use ClickUp AI to create, edit, summarize, and even improve your copy. Additionally, ClickUp Docs allow you and your teams to collaborate within Doc pages—edit copy and changes will reflect in real-time and leave assigned comments to resolve questions. ClickUp’s AI feature will help fine-tune your messaging, while its collaboration features will speed up the feedback process so you can deliver emails faster.

Use ClickUp AI to write faster and polish your copy, email responses, and more
Use ClickUp AI to write faster and polish your copy, email responses, and more

For more copy ideas for welcome emails, take a look at the drip campaign examples below:

Subject: Welcome to [Your Company Name]!
Dear [First Name],
Welcome to [Your Company Name]—we’re excited to have you on board!

At [Your Company Name], we’re passionate about [What your company does or provides]. Our mission is to [Your company mission statement].

Over the next few weeks, we’ll send you a series of emails to help you get acquainted with our company, products/services, and team. You can expect:
[Brief description of the first email in the series]
[Brief description of the second email in the series]
[Brief description of the third email in the series]

If you have any questions, concerns, or feedback, please don’t hesitate to reach out to us. Our team is here to support you every step of the way.

Thank you for choosing [Your Company Name]!

Best regards,
[Your Name][Your Company Name]

Subject: Welcome to [Your Company Name]

Hi [First Name]!

As a new member of our community, we wanted to check in and offer some tips to help you get started with [Your Company Name].

Here are three things you can do to make the most of your membership:
1. Set up your account: Ensure you have access to all our tools and resources by setting up your account. If you need assistance, please contact our support team.
2. Explore our products/services: We provide a range of [products/services] to help you [what your products/services can do for them]. Take time to browse our offerings and see what suits you.
3. Connect with our community: Our community is made up of [who your community is made up of].
Connect with other members, share your experiences, and learn from each other.

If you have any questions or concerns, please don’t hesitate to reach out to us. We’re here to support you every step of the way!


Subject: Tips and Tricks for [Your Company Name]

Hi [First Name],

We’ve compiled some tips to help you be more productive and efficient while using our products/services:
[Tip 1]: [Brief description of tip 1]
[Tip 2]: [Brief description of tip 2]
[Tip 3]: [Brief description of tip 3]

If you have any questions or feedback, please don’t hesitate to reach out to us. Our team is here to support you every step of the way!


Subject: Thank You for Choosing [Your Company Name]

Hi [First Name],

Thank you for choosing us as your [what your company provides]!

We’re committed to providing you with the best possible experience. Please take a moment to give us feedback by taking this brief survey: [Link to survey].

Thank you for your support!


2. Cart abandonment email drip campaign

Email drip campaigns targeted at potential customers who didn’t finalize the purchase of the item(s) in their cart can help in recovering lost revenue and battling eCommerce business cart abandonment rates which, according to Baymard Institute, can be as high as 69%.

In most cases, these drip campaigns consist of around three emails where the first one is a reminder about the items in the abandoned cart, the second presents some sort of a deal, and the third is a final reminder about the cart as well as the deal.

Do keep in mind that when crafting your cart abandonment email drip campaign, you should stay away from language that is overly promotional and/or complicated and instead shoot for something that is a subtle reminder or follow-up.

Here’s an email drip campaign example to remind your customers to revisit their shopping cart:

Subject: Reminder: Your Shopping Cart Awaits!
Hi [First Name],

We noticed that you left some items in your cart without completing your purchase. We understand that life can get busy, but we don’t want you to miss out on the amazing products you were interested in.

Here’s a quick reminder of the items left in your cart:
Product 1
Product 2
Product 3

Don’t let these fantastic products slip away—complete your purchase today!

If you have any questions or concerns, please don’t hesitate to reach out to us. Our team is always here to help.


Subject: Final Reminder: Don’t Miss Out on Your Cart and Deal!

Hi [First Name]!
You still have items in your cart, and as a thank you for considering our products, we’re offering you [Discount Code/Free Shipping/Other Deal] to use at checkout.

Here’s a quick reminder of the items left in your cart:
Product 1
Product 2
Product 3

Don’t let these items slip away. Use the discount code and complete your purchase today!


Bonus: Announcement Templates & Newsletter Templates!

3. Reengagement email drip campaign

Getting people to take action is the main goal in marketing, especially if those people have not made any purchases or even opened your email marketing messages recently.

To reengage inactive customers/subscribers triggering a re-engagement drip campaign is the way to go.

Within the campaign, you can include things such as a come-back sale/deal, mention improvements you’ve made to your product/service, as well as list benefits your product/service comes with. Just make sure you keep things friendly and respectful.

Also, do keep in mind that sending one re-engagement drip campaign per recipient is enough, and if they show no interest in it, it’s time to remove them from your contact list.

Here’s a drip campaign example for customer re-engagement and reactivation:

Subject: Come Back and Save [Percentage] on Your Next Purchase

Hi [Customer Name],

We miss you!

As a valued customer, we want to show our appreciation with a special come-back sale.

For a limited time only, save [Percentage] on your next purchase with us. Use the code [Code] at checkout to claim your discount.

Don’t miss out on this amazing opportunity. We can’t wait to see you back at [Company Name]!


Subject: Exciting News! Our Product/Service Just Got Better

Hi [Customer Name]!

At [Company Name], we’re always improving our products/services to give you the best experience. We’re thrilled to share some of the upgrades we’ve made since your last visit.

[Insert specific improvements like faster shipping, upgraded materials, enhanced features, etc.]

We’re sure these changes will make a big difference in your experience with us. We’d love to hear your feedback on our recent enhancements.


Subject: Don’t Forget Our Stellar Product/Service Benefits

Hi [Customer Name],

We hope this message finds you in good health and high spirits!

As a cherished patron of [Company Name], we want to reiterate the exceptional benefits of our product/service.

Our offerings boast unparalleled [Insert specific benefits such as convenience, reliability, quality, affordability, etc.] and our team is constantly striving to enhance and innovate to provide the ultimate customer experience.

We understand that you have numerous options—thank you for choosing us as your go-to provider, and we look forward to serving you again soon!


4. Lead nurturing email drip campaign 

Holding your audience’s hand through the sales process is one way to build trust and credibility and get them closer to the end goal: Making a purchase.

This figurative hand-holding can be done through CRM workflow lead nurturing campaigns, which should effectively explain how your product/service provides value. 

As the first email in your lead nurturing drip campaign, you could send some educational material. In the email after that, include some social proof, for instance, success stories provided by your existing customers. And, as your third and potentially final email, send some special offer to top it all off.

Here’s an email drip campaign example for lead nurturing:

Subject: [Topic] 101: Everything You Need to Know

Hi [Lead Name]

Thank you for expressing interest in [Your Company Name] and [Your Product/Service]. We know that understanding [topic] can be overwhelming, so we’ve put together a comprehensive guide to help you navigate this complex topic.

[Insert brief summary of the educational material such as a blog post, e-book, white paper, or video.]

We hope that you find this material helpful in your quest to learn more about [topic]. If you have any questions or would like to learn more about our offerings, please don’t hesitate to reach out.


Subject: Hear From Our Satisfied Customers
Hi [Lead Name]!

We know that choosing a [product/service] provider can be a difficult decision, and we want to help make the process easier for you. That’s why we’re reaching out to share some testimonials from our satisfied customers.

[Insert customer testimonials that highlight specific benefits and positive experiences with your product/service.]

We hope that hearing from our happy customers helps you feel more confident in your decision to choose [Company Name]. If you have any questions or would like to learn more about our offerings, please don’t hesitate to reach out!


Subject: [Your Company Name] Exclusive Offer Just for You
Hi [Lead Name]!

We appreciate your interest in [Your Company Name] and want to offer you a special deal as a thank you for considering our offerings.

For a limited time only, we’re offering [specific offer such as a discount, free trial, or consultation] to new customers who sign up by [date]. Simply use the code [Code] at checkout to claim your offer.

We hope that this exclusive offer helps you take the next step in your journey with [Company Name]!


5. Event-based email drip campaign

Promoting an event, especially if it’s a big one, will require scheduling more than one email in your marketing calendar. So, sending an event-based email drip campaign will be your best bet.

Through these types of campaigns, you can grow the attendee list and send pre and post-event communication. 

For the first email in your event-based email drip campaign, you could go with something like a “save the date” message and follow that up with the actual invitation. 

Shortly before the event, send one email with any necessary information and then one with a reminder.

As for post-event communication, that can be a “thank you for attending” message with a recap of the event and a link to a form for gathering feedback from the attendees.

Bonus: Marketing calendar software!

Here’s a drip campaign example for event-based emails:

Subject: Save the Date – [Event Name]
Hi [First Name],

Mark your calendar—we’re excited to announce that [YCompany Name] is hosting [Event Name] on [Event Date] and we’d love for you to be there!

[Include brief details about the event, such as the location, theme, and any notable speakers or activities.]

We’ll be sending more information about the event soon, but for now, please save the date and look out for our official invitation in the coming weeks!


Subject: Important Information About [Event Name]
Hi [First Name],

As [Event Name] quickly approaches, we wanted to make sure you have all the necessary information to make your experience as enjoyable as possible.

[Include any important details such as parking instructions, accessibility information, directions, or special requests.]

If you have any questions or concerns, please don’t hesitate to reach out. We’re looking forward to seeing you soon!


Subject: Don’t Forget – [Event Name] is This Week!
Hi [First Name],

Just a friendly reminder that [Event Name] is happening this week! We can’t wait to see you there.

[Include a brief reminder of the event details and any important information.]

If you haven’t already RSVP’d, please do so by [RSVP Deadline] to secure your spot.


Subject: Thank You for Attending [Event Name]
Hi [First Name],

We hope you enjoyed [Event Name]!

[Include any highlights or notable moments from the event.]

We value your opinion and would greatly appreciate it if you could take a few minutes to share your feedback with us.

[Include a link to a survey or feedback form.] Your feedback will help us improve and continue to deliver high-quality events. Thank you in advance for your time and insights.

We appreciate your support and hope to see you at our future events. Stay in touch and follow us on [Social Media Platform] for updates and news!


6. Onboarding email drip campaign

Upon purchasing a product or signing up for a service, most people require onboarding if the product/service has even a bit of complexity to it.

This onboarding process can also be completed using an onboarding email drip campaign which usually consists of an introduction, usage tutorial, as well as a discount code, or another form of gift for new customers/users.

Onboarding email drip campaigns ease things for customers/users, reassure them they have made the right choice, and encourage them to stay with your business.

And although they share a few similarities with welcome email drip campaigns, onboarding email drip campaigns are different in the sense that they focus more on providing hands-on information instead of just a warm welcome.

Here’s an email drip campaign example for customer onboarding:

Subject Line: Welcome to [Your Product/Service Name]

Hi [First Name],

Welcome to [Your Product/Service Name]!

Our mission is to provide you with the best possible experience. With that being said, we’ve created a series of emails to guide you through the process, including tips and a special discount code as a token of our appreciation.

Thank you for choosing us!


Subject Line: Getting Started with [Your Product/Service Name]

Hi [First Name],

Now that you’ve had a chance to explore [Your Product/Service Name], we’d like to help you get started.

First, you should know that [Insert Key Features or Benefits]. These features will help you achieve [Your Product/Service Name’s] main goal. We’ve put together a step-by-step tutorial to guide you through using these features.

[Insert Tutorial Steps or Video Tutorial Link]

Hope you find this helpful and for any questions, contact our support team!


Subject Line: Exclusive Discount for New [Your Product/Service Name] Customers

Hi [First Name],

As a thank you for choosing [Product/Service Name], we’re excited to offer you an exclusive discount code for your next purchase!

Use the code [Discount Code] at checkout to receive [Insert Discount Percentage or Gift]. This code is only valid for the next [Insert Timeframe] so make sure to use it before it expires!


7. Cross-sell/up-sell email drip campaign

It’s not news that retaining an existing customer costs less than acquiring a new one, meaning that cross-sell or up-sell drip campaigns could help save your budget.

In the first email of your cross-sell/up-sell email drip campaign, you or your sales team should present products/services or upgrades complimentary to what the recipient purchased, as well as the benefits of the offer.

Then, in a follow-up email, create a sense of urgency with phrases like “limited-time discount,” “selling out fast,” etc., so the recipient is more inclined to take the offer.

Just ensure that your campaign triggers soon after a customer purchases for maximum effectiveness.

Here are email templates to help you craft your own cross-sell and up-sell email campaigns:

Subject Line: Enhance Your [Product/Service Name] Experience Today!
Hi [First Name],

As a valued customer of [Product/Service Name], we’d like to offer you some exciting new options to enhance your experience with us. We’ve carefully selected a few products/services or upgrades that we believe would be a perfect complement to your current purchase.

Here are a few of our recommendations:

[Insert List of Complimentary Products/Services or Upgrades with Descriptions]

These additions will take your experience with us to the next level by [Insert Benefits]. You can easily add any of these options to your existing purchase by clicking the link below.

[Insert Call-to-Action Button or Link]

Thank you for your continued support and we hope you enjoy the added benefits of these products/services or upgrades!


Subject Line: Don’t Miss Out! Limited-Time Offer on [Complimentary Product/Service or Upgrade]

Hi [First Name]!

Good news! For a limited time, we’re offering a special discount on the Complimentary Product/Service or Upgrade we suggested in our last email. This is an excellent chance for you to enjoy additional benefits and features at an even better value.

Don’t wait too long! This offer is only available for the next [Insert Timeframe]. Here’s the link to add the Complimentary Product/Service or Upgrade to your existing purchase:

[Insert Call-to-Action Button or Link]

We believe this will enhance your experience with us even more, and we don’t want you to miss out on this special opportunity. Thank you for being a valued customer of [Product/Service Name]!


8. Recommendation email drip campaign 

Sharing a lot of similarities with cross-sell/up-sell email drip campaigns, recommendation email drip campaigns can be used for leads as well as existing customers.

For existing customers, these campaigns should be triggered when a purchase has been made and consist of emails with highly relevant product/service recommendations based on the purchase. 

For leads, on the other hand, you can base these recommendations on products they have viewed on your website and/or left on their wishlist.

With recommendation email drip campaigns, you can potentially increase conversions but also make leads and customers feel special as you’re sending personalized emails as well as recommendations and anticipating their needs instead of simply recommending your most expensive or profitable product/service.

Here are email templates you could use to craft your own recommendation drip emails:

Subject: Recommended Products Just for You!

Hi [First Name]!

Thank you for your recent purchase at [Company Name]. We hope you’re enjoying your product and wanted to recommend some related items that we think you’ll love!

Check out our collection of [related products]. We’re currently offering a [discount/promotion] on these items.

Shop now and use the code [code] at checkout to receive your discount!


Subject: Bestsellers in [Product Category]

Hi [First Name],
We hope you’re enjoying your recent purchase from [Company Name]. As a valued customer, we wanted to recommend some of our bestsellers in the [product category] category.

Our top picks include [product 1], [product 2], and [product 3]. These items are highly rated by our customers and we think you’ll love them too!

Don’t forget that we offer free shipping on all orders over [amount].

Thanks for choosing [Company Name]!


9. Unsubscribe email drip campaign 

When you see that a relationship with a customer is coming to an end, be it because they unsubscribed or they are simply not engaging, you can give one last try to win them back through an unsubscribe email drip campaign.

The campaign can be simple, with a “we’re sorry to see you go” message as the main focus of the first email. After that, you should send a maximum of one to two follow-up emails – one gathering feedback on the customer’s experience and what you can improve and one reminding them that they can always re-subscribe.

Subject: We’re sorry to see you go
Hi [First Name],

We value your privacy and understand that too many emails can be overwhelming.

Follow us on social media or check out our blog for updates. Thank you for your past support, and we hope you’ll stay connected with us in other ways.


Subject: We’d love to hear your feedback

Hi [First Name],

We noticed that you recently unsubscribed from our email list, and we wanted to take this opportunity to gather some feedback on your experience with us.

We understand that everyone’s needs are different, and we’d love to know what we could have done better to keep you engaged. Your feedback is important to us and will help us improve our services for future customers.

If you’re willing to share your thoughts, please click the link below to take a short survey. It will only take a few minutes of your time, and your feedback is completely anonymous.

[Insert survey link]

Thank you for your time and consideration.


10. Educational email drip campaign

When it comes to the must-dos of email marketing, educational email drip campaigns are one of them. 

With these campaigns, you are able to offer valuable information to subscribers and position yourself as a credible and expert business. Also, as educational content helps people solve problems through advice, tips, how-tos, instructions, etc., it builds a strong relationship between your business and the subscribers, increasing the chances they will want to purchase from you.

Educational email drip campaigns can be sent to new customers/users right after they subscribe to your email list or to existing customers/users and leads when you launch a new product/service. 

A standard educational drip email campaign would consist of the following:

  • An invite email for a course, workshop, etc., which provides an overview of the emails/content you’ll be sending over the next few days or weeks
  • Emails dedicated to each course/workshop stage
  • A wrap-up email with an overview of everything covered, as well as a link to a feedback form encouraging participants to leave their opinions

Subject: Join Our [Course/Workshop] and Enhance Your Knowledge

Hi [First Name],

We’re excited to invite you to our upcoming Course/Workshop! This program will equip you with the knowledge and skills necessary to achieve your educational goals.

Over the next few days/weeks, we’ll send you a series of informative and engaging emails that cover each stage of the course/workshop. Here’s a brief overview of what you can expect from each email:

[Insert brief overview of each email here]

Once the course/workshop is complete, we’ll send you a wrap-up email summarizing everything covered and providing you with a feedback form. We’d love to hear your thoughts and opinions, as they’ll help us improve future offerings.

To enroll in the course/workshop, please click on this link: [Insert Link Here].

Thank you for considering [Name of Institution/Organization] for your educational needs. We’re thrilled to embark on this learning journey with you!


Subject: [Course/Workshop] Stage 1: [Insert Title Here]

Hi [First Name],

We are excited to kick off the first stage of our [Course/Workshop] and share with you valuable information, tips, and resources that will help you achieve your educational goals.

In this email, we will cover [Insert Brief Overview Here]. By the end of this stage, you will have gained a deeper understanding of [Insert Learning Outcomes and Additional Information Here]

We look forward to your participation in the course/workshop and helping you achieve your educational goals.


Subject: [Course/Workshop] Stage 2: [Insert Title Here]

Hi [First Name],

We hope you are enjoying the course/workshop so far. We are excited to share with you the second stage of our [Course/Workshop], which will build upon the knowledge and skills gained in the first stage.

This email covers [Insert Brief Overview Here]. By the end of this stage, you will have gained a deeper understanding of [Insert Learning Outcomes and Additional Information Here]

We appreciate your continued participation in the course/workshop and look forward to helping you achieve your educational goals!


Subject: [Course/Workshop] Wrap-Up and Feedback

Hi [First Name],

Congratulations on completing our Course/Workshop! We hope the knowledge and skills you gained will help you achieve your educational goals.

As a wrap-up, here’s an overview of everything covered. Please leave your thoughts and opinions in a feedback form. Your feedback is valuable and helps us improve future offerings.

To provide feedback, click on this link: [Insert Link Here]

Thank you for choosing [Name of Institution/Organization] for your education. We wish you all the best in your future endeavors!


11. Post-purchase emails drip campaign 

Sending a “thank you” email after a purchase is standard. But that doesn’t mean it’s enough.

Instead, what you should be sending after each purchase is a drip email campaign intended to confirm the order/subscription, thank customers, list tracking details, and also collect customer feedback as well as provide recommendations.

And if you want to go the extra mile with your post-purchases email drip campaign, you can also include an invite to your frequent buyer program and tips for making the most out of a product/subscription.

This way, you can keep retaining your old customers, show appreciation, cross-sell/up-sell, gather feedback, educate, and do more with just one drip campaign.

Subject: Thank You for Your Purchase!
Hi [First Name],

Thank you for choosing [Name of Business] and for your recent purchase!

If you have any questions or concerns, please contact us. Our customer service team is always available to help you.


Subject: Your Order Has Been Shipped!

Hi [First Name],

Get excited—your order has been shipped!

Here are your tracking details: [Insert Tracking Details Here]


Subject: Your Order Has Been Delivered!

Hi [First Name],

We hope that you are enjoying your recent purchase [List of Items from Name of Business]!

We would love to hear your feedback about your experience—your feedback is valuable to us and will help us improve our products and services for future customers. Please take a few minutes to complete our feedback form:

[Insert Feedback Form Link Here]

Thank you for your time and for choosing [Name of Business]!


12. Renewal email drip campaign 

When it comes to manual subscription renewals, drip campaigns can come in handy to remind the subscriber and thus engage them in the renewal process. 

They’re also a great opportunity to up-sell customers from free trials to paid plans or from basic plans to more premium ones.

For automatic renewals, you can send email alerts about the upcoming charge to their account and include customer care contact information as well as links to the help center or resource pages to make the customer experience as smooth as possible.

And to subscribers that go through with the renewals, make sure you send a thank you email and maybe a follow-up offering an incentive for inviting friends and family to subscribe as well.

Subject: Your Subscription is Expiring Soon–Upgrade Now for More Benefits!

Hi [First Name],

Your subscription to Product/Service Name will expire on [Expiration Date]. Don’t let your access to [Product/Service Benefits] run out!

To ensure you continue to receive the best value, we’re offering you an exclusive upgrade to our higher subscription plans. With [Subscription Plan Name], you’ll get even more [Product/Service Benefits], including [Additional Features/Benefits].

Don’t miss this opportunity to maximize your [Product/Service Name] experience. Click the button below to learn more and upgrade your subscription.

[Insert Upgrade Link]

Thank you for being a valued subscriber. We look forward to serving you further!


Subject: Thank You for Renewing Your Subscription to [Product/Service Name]

Hi [First Name],

Thank you for renewing your subscription to [Product/Service Name]. We appreciate your trust and continued support!

As a loyal subscriber, you’ll continue to enjoy [Product/Service Benefits]. If you have any questions or feedback, please feel free to contact us.

We value your business and look forward to providing you with the best possible [Product/Service Name] experience!


Share [Product/Service Name] with Your Friends and Family and Get Rewarded!

Hi [First Name],

We hope you’re enjoying your subscription to [Product/Service Name]. Did you know that you can share it with your friends and family and get rewarded?

For every person you refer who subscribes to [Product/Service Name], you’ll receive a [Reward/Benefit]. Plus, your friends and family will get a [Discount/Free Trial/Other Benefit] when they sign up.

It’s a win-win situation! Click the button below to learn more and start sharing [Product/Service Name] with your network.

[Insert Referral Link]

Thank you for being a valued subscriber. We appreciate your support and look forward to rewarding you for sharing [Product/Service Name] with others!


7 Key Steps for Executing an Email Drip Campaign

Behind every email drip sequence, there are a number of steps that need to be completed for its execution to go smoothly. The most common of those steps are the following:

1. Determine the target audience 🎯

Your email drip campaign messages will only be effective if they land in the right inboxes. For this reason, determining your target audience as well as segmenting it is key. 

Once you’ve done this, you can tailor the message specifically for each segment and use appropriate triggers too. 

And while we’re on the topic of triggers, make sure you’re familiar with both action and demographic ones, with the former being things like a subscription, purchase, download, etc., and the latter a person’s birthday, anniversary, location, and so on.

Are you looking for ways to better engage with your customers? The ChatGPT Prompts for Audience Segmentation Template by ClickUp can help you create targeted campaigns that will increase engagement and conversions.

Chat GPT Prompts for Marketing Template by ClickUp
Easily create segmented campaigns, gather insights and data to identify customer types, and generate ideas for content and promotions to increase engagement and conversions with the Chat GPT Prompts for Audience Segmentation by ClickUp

2. Set clear goals 🏁

Setting goals is important not only for having a sense of direction but also for being able to target the right segment with the right message and track results later along the line.

When it comes to email drip campaigns, these goals can be anything from welcoming and educating to promoting, selling, etc.

Stay on track to hit your goals with clear timelines, measurable targets, and automatic progress tracking with ClickUp Goals.

3. Choose a platform that facilitates marketing automation 🦾

As drip campaign emails are essentially automated emails, you’ll need a platform that facilitates their creation.

ClickUp is a popular all-in-one project management software with advanced features capable of taking care of routine tasks and, thus, boosting your productivity.

In ClickUp, you can send and receive emails from ClickUp based on Custom Fields, submissions, or task events. This way, no manual input will be required from you or your team members, allowing you to focus on non-routine tasks.

Send and receive emails within ClickUp to streamline email management
Send and receive emails within ClickUp to streamline email management

Integrate any email account from Gmail, Outlook, Office 365, or IMAP to streamline email communications—access and manage all your emails in one place. 

4. Create the email content 📝

Now onto the main part: the content. When crafting your emails, you’ll have to carefully pick the copy, subject line, images, links, as well as all other elements your email consists of. All of this needs to be relevant, engaging, appealing and convince the recipients to take the desired action.

What’s more, as each of your audience segments is different, different email content or at least variations of the same content will need to be created.

Are you looking for ways to get the most out of your email marketing campaigns? The ChatGPT Prompts for Email Marketing by ClickUp can help you brainstorm ideas for effective subject lines and content and create engaging and effective emails.

5. Connect ClickUp to a workflow automation app 🧩

Send your emails directly from ClickUp or integrate ClickUp with workflow automation apps to handle more complex drip email campaigns.

Build an automated and seamless workflow by connecting ClickUp to a drip email marketing platform such as Drip using a workflow automation app like Make and Zapier.

6. Test your email campaign 🧑🏻‍🔬

The last step you have to complete before launching a drip email campaign is putting it through some testing to make sure all looks and works great, and the emails adapt well to different screen sizes.

A great email testing solution is offered by Mailtrap, the email delivery platform that covers all email-related needs in one place.

Mailtrap’s Email Testing is intended for the safe inspecting and debugging of emails in staging, dev, and QA environments and comes with no risk of spamming recipients with testing emails.

Within the testing solution comes a range of features, including email previewing, HTML/CSS email template analysis, spam score checking, blacklist reporting, and more to help you ensure your emails look as planned and don’t get marked as spam.

So, what are the steps to start inspecting and debugging with Mailtrap Email Testing?

First, create a Mailtrap account and find the dedicated email address of the Email Testing virtual inbox you want to send a test email.

Mailtrap email testing
Test your email campaigns with Mailtrap

Then, send the test email from your email marketing automation platform with the above-mentioned email address as the recipient.

Lastly, find the test email in the virtual inbox and start completing any necessary checks.

Check and inspect your emails with Mailtrap before sending them to your customers
Check and inspect your emails with Mailtrap before sending them to your customers

7. Track and analyze results 📈

Your email drip campaign has been launched, and now it’s time to rest, right? Well, not quite!

To know if all the effort you put into a campaign was worth it, you have to compare its performance against the goals you set. 

This performance is measured by looking at metrics such as open rates, click-through rates, as well as conversion rates. And if they are at an unsatisfactory level, then it’s time to think about what email elements you need to tweak and maybe also look at your audience segments to see whether they need redoing.

Bonus: Email marketing software!

Personalize Communication, Nurture Leads, and Save Resources with Drip Campaign Templates

Now that you’re dripping in fresh knowledge on email drip campaign examples and templates, it’s time to work on your email marketing strategy and create your own campaign. 

Use the drip email templates above to get you started faster, and use ClickUp to help take the stress out of marketing campaign management. It’s built with hundreds of advanced and customizable features to help plan, track, manage, and monitor your work, improve team collaboration, manage marketing resources effectively, and streamline all your email marketing processes.

And, of course, don’t forget to run tests with Mailtrap to ensure no minor or major content or linking errors were left unresolved and that your drip emails look impressive from the subject lines to the content regardless of the device or email client they are being viewed on.

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Guest Writer:

Dzenana Kajtaz from Mailtrap Guest Writer ClickUp Blog

Dzenana Kajtaz is a Technical Content Writer at Mailtrap with years of experience as a writer, editor, and content marketer. She specializes in covering tech-related topics but loves creating fun and engaging content for other content niches as well.

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