Marketing Calendar Software Blog Feature

10 Best Marketing Calendar Software in 2024 (Free & Paid)

If your team is like most marketing teams, you’re juggling multiple calendars, messy spreadsheets, and numerous pieces of content with overlapping segments and mismatched goals. And you’re wasting productivity. Don’t be like most marketing teams.

It’s 2024, and you can choose from dozens of paid and free marketing calendar software options to make your life easier. The right one will help you ditch the chaos and streamline your marketing once and for all. 🙌

Trust us; you don’t want to put this off. We’ve done the hard part and highlighted the 10 best marketing calendar software in 2024. All you need to do is find your perfect match and level up your marketing game. 🌻

What Should You Look for In Marketing Calendar Software?

Marketing calendar software is all about simplification. You want something that makes your marketing activities easier on all fronts.

We won’t bore you with every detail, but we’ve highlighted some marketing calendar tool essentials if you’re curious: 👀

  • Visibility: Look for a tool that allows visibility for everyone involved with the marketing campaign, preferably with different permission levels
  • Customizable: The best calendars come with customizable statuses, tasks, dashboards, and more 
  • Views: Your marketing online calendar software should feature views to organize your project timeline, budget, and marketing processes across multiple projects
  • Integrations: A marketing calendar that integrates with all the work tools in your arsenal — from Zoom and Slack to Microsoft PowerPoint and Google Sheets — is a must
  • Price: Do you need free marketing calendar software or can you splurge on a pricey tool? Whatever the case, look for a marketing calendar at the right price
  • Automation: Who wants to spend all day doing busy work? Pick a marketing calendar with automation for simple or repetitive everyday tasks
ClickUp Workflow Automation
Use pre-built automation recipes or customize them based on your needs, so your team can focus where it matters most

The list could go on, but if you’re like us, you probably have stuff to do. Plus, we’ve highlighted the best features of each software tool on this list, so you’re set!

The 10 Best Marketing Calendar Software to Use in 2024

Ready to get your entire team on the same page and start smashing those marketing goals? You deserve to manage your campaigns without 32 spreadsheets, 22 wasted team meetings, 17 rounds of review, and 10 last-minute changes. Let’s do this.

1. ClickUp

Drag and Drop tasks Calendar View
Drag and drop tasks into ClickUp’s Calendar View

Surprised to see ClickUp at the top of our list? Probably not. And yes, we’re biased. But this isn’t the only list on which ClickUp earned a top spot. This year, for instance, ClickUp was voted #1 in Project Management Software in 2023 on G2! And we promise there’s a good reason for that rank. 🏅

ClickUp is a project management tool with some of the best marketing calendar software available. It’ll help you consolidate your marketing projects, track their timelines, optimize workflows, and make the most of your marketing efforts.

But ClickUp does so much more than help you create marketing calendars — here are some of the many tools you’ll have access to:

ClickUp AI Reprompting feature for Writing Blog Posts
Reprompting features allow you to rewrite large amounts of content to match your specific tone of voice

ClickUp has hundreds of tools, and this list could be HUGE. But we said we’re not here to waste your time, and we meant it. Because who likes long lists anyway?

One of the most valuable features ClickUp offers as a marketing calendar is the Calendar view. It’s a flexible planning tool designed to help you prioritize your work, create timelines, visualize your team’s workflow and due dates, and handle team management like the pro you are.

Need to create a content calendar to stay on top of content planning, marketing, and strategy? Sure thing. And an SEO and digital marketing campaign calendar to get the conversions you promised your shareholders? We got you. Want to throw in some emojis to make you smile? Done. 🙂

Oh, and did we mention that we have a Free Forever plan? Yep, that too.

ClickUp best features:

  • Use 15+ customizable, interactive views and formats, including Kanban View, Gantt Chart view, and ClickUp Calendar view
  • Real-time task management, communication, and checklist updates for all team members
  • Free templates for social media calendars, email marketing campaigns, financial metrics, content strategies, and more to make all your marketing initiatives easier
  • Automation to streamline busywork and keep your marketing plan on track
  • Over 1,000 integrations with tools like Asana, Slack, Microsoft Excel, Airtable, Monday.com, Trello, Salesforce, and more ✨
  • Online and offline modes, apps for all devices, and at-a-glance visual calendars help you check on your project whenever

ClickUp limitations:

  • Some reviews report a learning curve while learning all the features (solved with free tutorials)
  • ClickUp AI isn’t available on the Free Forever plan (Free trial coming soon)

ClickUp pricing:

  • Free Forever
  • Unlimited: $7/month per user
  • Business: $12/month per user
  • Enterprise: Contact for pricing
  • ClickUp AI is available on all paid plans for $5 per Workspace member per month

ClickUp ratings and reviews:

  • G2: 4.7/5 (8,000+ reviews)
  • Capterra: 4.7/5 (3,000+ reviews)

2. CoSchedule

The CoSchedule Marketing Calendar is a management software designed to help you get more done in less time. It’ll help you organize all your marketing strategy tasks in one place and make it easier to control your process from start to finish.

CoSchedule has several free tools available on its free plan and integrates with top project management tools and CRM software to make your life easier. It’s popular with marketing teams and agencies who want to get organized and show their stakeholders they can meet deadlines.

CoSchedule best features:

  • Marketing calendar view provides an at-a-glance view of all your marketing campaigns on one dashboard
  • Collaborative task scheduling ensures your team is meeting deadlines across the board 
  • Works well for content marketers, featuring tools like editorial calendar templates and social media content optimization
  • AI-powered idea-generation tools help you brainstorm topics for social media posts that’ll appeal to your target audience 🎯 

CoSchedule limitations:

  • Some users report that the lack of multi-date projects and marketing campaigns can necessitate duplicate projects
  • Free features don’t cover everything most users need, and the paid plans are too expensive for some

CoSchedule pricing:

  • Free 
  • Pro: $29/month per user
  • Marketing suite: Contact for pricing

CoSchedule ratings and reviews:

  • G2: 4.4/5 (200+ reviews)
  • Capterra: 4.4/5 (100+ reviews)

Bonus: Check out our list of the top CoSchedule alternatives

3. Optimizely

Optimizely is all about unlocking the digital potential of marketing and product teams. It’s designed to optimize social media project management, marketing, content marketing, and e-commerce, helping businesses refine their digital experiences. The Optimizely content marketing platform gives your team a single workspace and marketing calendar from which to plan, collaborate, and execute campaigns from start to finish.

Most of Optimizely’s in-depth features require you to request pricing for different plans, but the brand’s content marketing platform has a free option to get small teams started right away. And with multiple views and customization features, it makes collaboration easier on projects of all sizes. 🤝

Optimizely best features:

  • Marketing calendar software makes it easy to keep your creative projects, content creation, and marketing on track
  • AI-powered software helps optimize marketing campaign content to save your team time
  • Streamlines work requests and intake forms to help automate task creation
  • Digital asset management tool enables you to save time and eliminate wasted effort when creating marketing content
  • Content editor provides a collaborative tool to improve new and existing content before it goes live

Optimizely limitations:

  • Some reviews report difficulty filtering articles and content
  • Some businesses report complaints about the search engine feature not functioning

Optimizely pricing:

  • Start: Free for <5 users
  • Manage: $79/month per user
  • Create: Minimum 20 users, contact for pricing
  • Orchestrate: Minimum 30 users, contact for pricing

Optimizely ratings and reviews:

  • G2: 4.2/5 (30+ reviews)
  • Capterra: 4.0/5 (1 review)

4. Sprout Social

Sprout Social is designed to help businesses and agencies of all sizes extract value from their social media efforts. It makes it easier to engage your audience, schedule publishing, review insights, and design solutions for your marketing campaigns.

Sprout has apps for most devices, simplifies your marketing campaigns with effective collaboration, and gets the most from social commerce. It also features an intuitive social media content calendar for social media planning and scheduling. It’s designed to help you find and schedule content to share while collaborating with your team.⚡

Sprout Social best features:

  • Users report a clean, accessible interface with essential scheduling features available to all collaborators
  • Content creation and marketing templates provide high-quality designs that are easy to implement
  • Scheduling system allows you to keep the posts going at all times
  • Notifications unique to each social platform to ensure your photos and posts are the right size and format

Sprout Social limitations:

  • Some reviews report issues staying logged in with the Chrome extension
  • User reviews mention needing to compost posts separately for each platform

Sprout Social pricing:

  • Standard: $249/month per user
  • Professional: $399/month per user
  • Advanced: $499/month per user
  • Enterprise: Contact for pricing

Sprout Social ratings and reviews:

  • G2: 4.4/5 (2,000+ reviews)
  • Capterra: 4.4/5 (500+ reviews)

5. Kapost

Marketing calendar software: Kapost
via Kapost

Kapost is a cloud-based marketing operating system for B2B marketers. It’s designed to streamline digital marketing functions, aligning your organization’s channels, tools, and teams to make marketing campaigns more effective.

With access to a visual dashboard, an analytics overview, and AI-powered content strategy tools, Kapost will help you develop content throughout your buyer’s journey. It has useful marketing calendar features to help you manage campaigns, assessments, and content at a glance.

Kapost best features:

  • System features built-in roles, permissions, and workflows to make your projects run more smoothly 
  • Create editorial calendars featuring extensive details and multiple collaborators
  • Set up specific workflows for every stage of your content creation process
  • Seamlessly assign stakeholders to each project or workflow for review

Kapost limitations:

  • Pricing plan is too expensive for some users and small businesses
  • Lack of integrations with other tools is an issue for some users

Kapost pricing:

  • Kapost Marketing Operating System: $3,500/month

Kapost ratings and reviews:

  • G2: 4.0/5 (40+ reviews)
  • Capterra: 4.5/5 (15+ reviews)

6. Semrush

Semrush is a suite of 50+ products, tools, and add-ons to optimize online visibility and marketing management. It has tools for SEO, search, social media, target audience research, and data from around the world.

One of its many tools is a straightforward marketing calendar designed to gather and track all your campaigns in one collaborative workspace.

Semrush is popular with marketing managers in businesses of all sizes, and it features integration with Google and other task management platforms. Whether you want to do a competitor analysis, monetize your website, or grow your social audience, this platform can help.

Semrush best features:

  • Tools to streamline keyword research, backlink management, and website auditing 🛠️ 
  • AI-generated keyword ideas to improve website ranking and marketing campaign success
  • Rank tracking makes it easy to view the success of keyword suggestions and implementation
  • Provides a multi-faceted view of search engine marketing, highlighting opportunities for improvement

Semrush limitations:

  • Pricing plans are too expensive for some users and small businesses
  • Reviews report features locked behind “additional packages” that cost additional money to access

Semrush pricing:

  • Free 
  • Unlimited: $5/month per user
  • Business: $12/month per user
  • Business Plus: $19/month per user
  • Enterprise: Contact for pricing

Semrush ratings and reviews:

  • G2: 4.7/5 (2,000+ reviews)
  • Capterra: 4.7/5 (2,000+ reviews)

7. StoryChief

StoryChief is a content marketing solution for B2B content agencies and marketing teams. It’s designed to optimize content marketing, centralize your articles, improve social media content, and expand your audience.

One of our favorite features is the StoryChief content calendar template, which gives you and your team a clear view of your website, blog, and social content from planning to publication.

Popular with content marketers, B2B SaaS companies, tech startups, and content teams, StoryChief is designed to improve collaboration and communication within marketing agencies. It also provides AI-powered content creation to help get the bulk of writing out of the way for your team members. ✨ 

StoryChief best features:

  • Create content campaigns easily, bundling projects and tasks into topic-based hubs
  • Collaborate with multiple team members to keep your workflows moving and get content briefs done faster
  • Get an overview of what’s happening with your marketing campaigns using the content calendar month view
  • Automate content publishing to your social media platforms to ensure regular updates that keep your users engaged
  • Get actionable insights and analytics on the success of your content campaigns

StoryChief limitations:

  • Some users report a lack of flexibility for the front page of their business blog
  • Lacks integration with popular tools like Trello

StoryChief pricing:

  • Individuals: $40+/ month
  • Team: $140+/month for four users
  • Agency: $400+/month for 25 users

StoryChief ratings and reviews:

  • G2: 4.7/5 (100+ reviews)
  • Capterra: 4.6/5 (30+ reviews)

8. Planable

Planable is a social media marketing collaboration tool designed to help teams accomplish their goals faster. This solution features content previews, Giphy integration, and editorial calendars to help you publish social media content without a hitch.

Planable is popular with businesses of all sizes and offers reasonable prices that startups and small teams can afford. And it allows team members, clients, and stakeholders to seamlessly collaborate and communicate so that everyone can have more time for happy hour. 🍻

Planable best features:

  • Choose from multiple views to find the best way to get your project organized
  • Collaborate with colleagues and clients without the learning curve for everyone involved
  • Users report quick setup, which prevents setbacks with existing projects
  • Automated social campaign posting makes it easy to keep your accounts active even when you’re not

Planable limitations:

  • Some users report a lack of analytics and the need for secondary software to track post performance
  • Bulk posts lack customization options

Planable pricing:

  • Free 
  • Unlimited: $5/month per user
  • Business: $12/month per user
  • Business Plus: $19/month per user
  • Enterprise: Contact for pricing

Planable ratings and reviews:

  • G2: 4.6/5 (500+ reviews)
  • Capterra: 4.3/5 (300+ reviews)

9. Hootsuite

Hootsuite is a social media marketing and management software that helps brands manage their social presence. It’s designed to help you optimize social campaigns, improve social commerce experiences, and keep your customer conversations in order from one easy dashboard. And the content calendar will help you and your team plan and execute content marketing operations and campaigns across all channels from beginning to end.

With multiple features, AI-powered content creation, and collaboration tools to keep your team members on the same page, Hootsuite is a top contender for many businesses. And you’ll gain access to industry-leading certifications for your entire team. 🎓

Hootsuite best features:

  • Use content creation AI to make writing social media posts easier
  • Analyze the results of your social media marketing campaigns from a single dashboard with at-a-glance views
  • Use a simple marketing calendar tool to help everyone see the activity and upcoming tasks associated with your project
  • Integration with the top social platforms and CRM software helps keep your work organized

Hootsuite limitations:

  • Pricing plans might be too expensive for some small businesses and teams looking for a simple marketing calendar tool
  • Reviews mention scheduled content failing to post at times, creating issues with their marketing campaigns

Hootsuite pricing:

  • Professional: $99/month per user
  • Team: $249/month for three users
  • Business: $739/month for five users
  • Enterprise custom: Contact for pricing

Hootsuite ratings and reviews:

  • G2: 4.1/5 (3,000+ reviews)
  • Capterra: 4.4/5 (3,000+ reviews)

10. Sendible

Sendible is a social media management platform designed to help agencies manage multiple social media accounts for their clients. It’s designed to organize all your social accounts in a centralized hub, making it easier to execute winning marketing strategies.

This powerful social media management solution also provides features to help corporate marketing teams analyze their brands and track results across all top platforms. It’s optimized for productivity and collaboration at every level.

And the enhanced social media calendar makes it easy to visually manage your social strategy from one collaboration-focused hub for your marketing team. 🤩

Sendible best features:

  • Schedule and manage several social accounts from one dashboard to save time
  • Review dynamic reports on campaign results to help your teams wow your clients
  • Designed for large-scale agencies and multiple teams
  • Customizable publishing features help you create social media posts the way you want

Sendible limitations:

  • Some reviews report difficulty editing scheduled posts via the app
  • Failed post notifications don’t go to email, which creates issues for some campaign managers

Sendible pricing:

  • Creator: $29/month per user
  • Traction: $89/month for four users
  • White Label: $399/month for 10 users

Sendible ratings and reviews:

  • G2: 4.5/5 (800+ reviews)
  • Capterra: 4.6/5 (100+ reviews)

No More Missed Deadlines!

The marketing calendar software on this list will help you leave missed deadlines behind and reach organization nirvana. The trick is finding one software and sticking with it long enough for everyone on your team to learn their way around its features.

And don’t forget to find one with many features and integrations with all your other tools!

When you’re ready to get things in order and work smarter, not harder, snag the ClickUp Marketing Calendar Template and make it happen. You’ll be glad you did. 🙂

Questions? Comments? Visit our Help Center for support.

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