10 Best ChatGPT Alternatives for Marketing for 2025

“AI is coming for our jobs!” Sure, it makes a good headline—but for marketers, it’s not that simple. Just like computers didn’t wipe us out in the ’80s, AI isn’t here to replace us. It’s here to reshape how we work.

Love it or not, AI isn’t optional anymore. The sooner we learn to use tools like ChatGPT (and its competitors), the better we can adapt—and thrive.

But is ChatGPT the best option for everything marketing? Not always. Let’s look at the top ChatGPT alternatives for marketing that bring serious muscle when it comes to content, research, and strategy.

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So, Why Look for an Alternative to ChatGPT for Marketing?

ChatGPT is powerful, but it rarely takes care of every moving piece in a marketing workflow, especially for modern marketing teams juggling strategy, content, data, and performance. Depending on your use case, there might be better tools that go deeper, faster, or more tailored to your workflows.

Here’s why marketers often look beyond ChatGPT:

• It’s not built for SEO or content briefs out of the box. Tools like Surfer SEO or Frase offer real-time SERP analysis, keyword clustering, and live optimization—things ChatGPT simply can’t do natively
• You need data you can trust. ChatGPT’s responses aren’t always sourced. If you need citations, up-to-date stats, or real-time research, tools like Perplexity AI have you covered
• Brand voice matters. Jasper and HubSpot Breeze AI allow teams to train AI on brand tone, messaging guidelines, and audience nuances—so your copy sounds less “GPT” and more “you”
• Workflows beat one-off prompts. ChatGPT works well in isolation, but tools like ClickUp or Microsoft Copilot embed AI directly into your task management, emails, or documents—where your work actually happens
• You need scale, not just speed. Whether it’s hundreds of product descriptions or support interactions, agentic platforms like Meta AI or Claude can automate with context and consistency—at volume

Looking for the right tool depends on what part of your marketing you want to supercharge. Let’s break down the top alternatives.

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Top ChatGPT Alternatives for Marketing at a Glance

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The 10 Best ChatGPT Alternatives for Marketing Teams

Here’s your list of tried-and-tested recommendations for tools that can replace ChatGPT use cases for your marketing team—right from social media post creation to project management and content optimization.

1. ClickUp (Best for AI-powered marketing project management and collaboration)

Optimize marketing efforts with ClickUp Brain

As the everything app for work, ClickUp combines AI‑driven workflows, content creation, and project management in one unified workspace.

ClickUp Brain is your context-aware AI assistant that auto‑generates creative briefs, doc summaries, visual assets, stand‑ups, and task assignments—using natural language instructions and data pulled from your ClickUp workspace and connected apps, including Slack, Zoom, HubSpot, and more. Whether you need to draft a quick social media post, write emails, create long-form content, or collaborate with your team in real time, ClickUp’s suite of tools has you covered!

Learn how to create effective content with Brain in this video:

Brain is a powerful AI chatbot that goes beyond simple content generation. You can even use it to automate repetitive workflows, suggest contextual marketing campaign optimizations, and streamline your ad spend in one place. 

And with ClickUp Autopilot Agents now in the mix, your campaigns can quite literally run themselves—assigning tasks, chasing approvals, and keeping everything on track without you lifting a finger.

The best part about ClickUp is its dedicated offering for marketers. Its all-in-one ClickUp Marketing platform brings all your marketing activities to a central hub. This allows your marketing teams to build campaigns, craft better marketing strategies, and use AI for your content marketing efforts. 

Let’s say you’re launching a multi-channel campaign: email nurture, social rollout, landing page, paid ads, blog, and maybe even a webinar. In most teams, this means a patchwork of Google Docs, Slack threads, design reviews in Figma, and missed deadlines on Excel calendars.

With ClickUp, you can build a dedicated Space for the campaign where everything lives in one place:

• Create a task template for campaigns that automatically generates subtasks for each deliverable—copywriting, design, dev, reviews, and UTM setup
• Assign Custom Fields for launch dates, channels, target persona, or funnel stage to each task so your team can filter and prioritize instantly
• Use ClickUp Docs to centralize the campaign brief, with version history, AI-generated outlines, and inline comments from stakeholders

• Track who’s working on what, with due dates mapped out across channels via ClickUp’s Gantt Charts and progress visible at a glance via Custom Task Statuses
• And when the team’s blocked or running late? ClickUp Brain can summarize task threads, suggest next actions, or help draft an alt headline or meta description on the fly

Unlike ChatGPT, ClickUp isn’t just an AI assistant—it’s where your marketing actually happens. From briefs to builds to launch-day checklists, it’s the workspace that keeps strategy, execution, and performance tightly connected—so your team can move faster without losing the plot.

Ideal for

Team size

Small to mid‑sized marketing teams (5–100+ users), all the way to enterprise-level orgs

Who is ClickUp ideal for

Pick ClickUp if:

• You need seamless integration of campaign planning, content creation, and performance tracking
• You want to auto-generate blog outlines, social posts, and campaign calendars inside your workspace
• You’re scaling workflows and need AI agents to assign tasks, manage stand‑ups, and streamline approvals

Features

• Highlight any portion of your text in ClickUp Docs to instantly enhance it using the AI-powered editing tool. It helps you optimize content for clarity, adjust length, or simplify your message—all in just a few clicks
• Draft emails, social media content, or blog outlines in seconds with ClickUp’s AI writing assistant
• Summarize long emails or documents by pulling key insights and actionable next steps, helping your team stay aligned on campaign progress and upcoming milestones
• Use generative AI features for multiple marketing activities, such as suggesting taglines, survey questions, building strategies for marketing campaigns, and more. The ChatGPT Prompts for Marketing template, which has 600+ marketing prompts, lets you optimize your campaigns and create targeted content for your audiences
• Connect ClickUp with thousands of marketing tools you already use, from social media scheduling platforms to content management systems. This allows you to create, edit, and schedule your content for multiple channels using your existing tech stack

Pros

• Context-aware AI across meetings, docs, and tasks—no prompt engineering or tool-switching required
• Deep integrations with HubSpot, Slack, Google Drive, Zoom, for centralizing campaign orchestration

Cons

• It takes time to explore all features, but you can leverage the ClickUp Help Center to ease the learning curve 

Integrates with & doesn’t integrate with

• ClickUp integrates seamlessly with tools marketers already use—like Slack, Google Drive, Figma, HubSpot, and Calendly—so your assets, messages, and meetings stay in sync
• It doesn’t natively integrate with platforms like Canva or Adobe Creative Cloud yet, so you’ll need to link files manually or use third-party connectors like Zapier or Make for deeper creative workflows

Pricing

G2 and Capterra reviews

• G2: 4.7/5 (10000+ reviews)
• Capterra: 4.6/5 (4000+ reviews)

Do I recommend ClickUp?

2. Microsoft 365 Copilot (Best free ChatGPT alternative for content marketing teams embedded in the MS ecosystem)

Among the top ChatGPT alternatives, Microsoft’s Copilot (earlier known as Bing AI) provides relevant and up-to-date results. It is easy to access and use, and is available within the Microsoft Bing search engine. 

Many marketers and social media managers use this excellent free AI tool because it helps generate images and content using just a few prompts. 

What sets Copilot apart is that it is the only free ChatGPT alternative with internet access, allowing it to pull real-time data directly from the web. This helps when you need accurate information or statistics for your content.

Ideal for

Team size

Small to enterprise‑level organizations (especially those already licensed for Microsoft 365 Business, E3/E5, or Enterprise plans)

Who is Copilot a good fit for?

For cross‑app workflows—like data analysis → slide decks → email outreach, and for users who want AI assistance seamlessly across Word, PowerPoint, Excel, Outlook, and Teams

Features

• Access the chatbot for free online without creating a Microsoft account (limited responses and context awareness)
• Generate AI text and images in one tool with its DALLE-3 engine
• Create content across multiple formats, from content marketing blogs to social media posts

Pros

• Includes source links when searching the web for current information—like news, recent events, or specific product details
• Has deep context‑awareness via Microsoft Graph—knows your docs, emails, chats, files—so outputs are grounded and relevant
• It’s user-friendly and intuitive enough for everyday use

Cons

• Loading times and output quality vary depending on the complexity of the task
• Requires a Microsoft account for full functionality and context-awareness
• If you want the image generation tool to include text in the image, the generated image may not have the exact text, or it may be misspelled

Pricing

• Free
• Pro: $20/user/month (billed annually)
• Business: $30/user/month (billed annually)

G2 and Capterra reviews

• G2: 4.4/5 (80+ reviews)
• Capterra: Not enough reviews

Do I recommend Copilot?

3. HubSpot Breeze AI (Best for AI-powered CRM and marketing automation)

For marketers already using the Hubspot Sales or Marketing Hub for their processes, Hubspot’s Breeze AI is a powerful generative and agentic AI assistant that takes automation one step further.

It includes

• Breeze Copilot (for email copy, summaries, workflows)
• Breeze Intelligence (for record enrichment, intent scoring, and form shortening), and
• Breeze Agents (specialized bots for content creation, prospecting, customer support, and knowledge base management)

This all-in-one AI stack enables marketers to generate blog posts, landing pages, call summaries, and lead outreach without leaving the CRM. The best part is that it also analyzes customer data and behavior, helping marketers create targeted campaigns that drive better results.

Ideal for

Team size

Small to mid‑sized companies (5–200 users), scaling operations across marketing, sales, and support

Who is HubSpot Breeze AI a good fit for?

For teams that need AI-built content (blogs, landing pages, subject lines) directly in their HubSpot workflow

Features

• Generate content for particular sections on your web pages, write blogs, or rephrase existing content
• Use AI for better insights into your customers, enabling you to generate leads via automated marketing campaigns
• Leverage AI-powered features in Sales Hub for predictive sales forecasting, lead generation, and guided selling
• Handle scaled volume for lead prospecting and support conversations with AI agents

Pros

• Resolve creative blocks with AI suggestions and ideas
• Get smart insights into campaign performance with industry-leading reporting

Cons

• It’s restricted to the HubSpot ecosystem and costs extra
• Quite expensive compared to other alternatives to ChatGPT

Pricing

• Free
• Custom, credits-based pricing

G2 and Capterra reviews

• G2: NA
• Capterra: NA

Do I recommend HubSpot Breeze AI?

Curious about using AI for marketing? Here are some of our best tips to do so🎥

4. Perplexity (Best for marketers who need real-time insights with verifiable data)

Picture a search engine that talks back, cites sources, and powers through research like a seasoned analyst. That’s Perplexity AI. Instead of listing links, it gives direct answers, pulls in citations, and lets you drill down with follow-ups—all in a chat-style flow. It’s built for marketers who want to spot trends fast, validate claims, and build content briefs without toggling tabs.

That’s why it’s regarded by many as the best ChatGPT alternative for research.

Ideal for

Team size

Solo creators, small marketing teams, up to mid‑sized agencies (1–50 users)

Who is Perplexity a good fit for?

For individuals and teams who need fact-backed insights fast—think on-brand stats and citations for blogs, decks, or pitches

Features

• Upload your docs and campaign files and query them directly for improved data analysis and deeper research
• Leverage advanced natural language processing for precise content generation
• Dig deeper into every search with new topics and subtopics uncovered via citations

Pros

• Validate answers for accuracy with full citation trails
• Leverage the Deep Research feature for complex tasks

Cons

• Not multimodal like other ChatGPT alternatives such as Claude or Gemini
• Doesn’t yet create full long-form content like Jasper or other ChatGPT alternatives; best for insight, not final copy
• It is great for searching content, but not as effective for problem-solving

Pricing

• Free
• Pro: $20/month
• Enterprise Pro: $40/month (up to 250 employees) 

G2 and Capterra reviews

• G2: 4.7/5 (40+ reviews)
• Capterra: Not enough reviews

Do I recommend Perplexity?

5. Google Gemini (Best compact ChatGPT alternative for marketing workflows across Google tools)

Think of Gemini as the next-gen AI partner that lives inside your Google ecosystem. It’s not just a chatbot—it’s a multimodal collaborator capable of brainstorming ad copy, analyzing campaign data in Sheets, generating visuals in Slides, and even parsing PDFs or videos. So instead of toggling between apps and AI tools, Gemini lets you prompt it right where you work.

Ideal for

Team size

Solo creators to enterprise marketing squads (1–200+ users)

Who is Google Gemini a good fit for?

Users who work inside Google Workspace (Docs, Gmail, Sheets, Slides) and need content, data analysis, and assets—all in one workflow

Features

• Generate text, code, images, and audio with Gemini’s multimodal capabilities
• Tailor Gemini’s AI models to your specific needs and preferences, allowing you to design your own AI-based platforms and tools using this framework as the base model
• Access the internet for up-to-date responses

Pros

• Get started quickly, without the hassle of complex setup or integration
• Unlock advanced reasoning via models like 2.5 Pro and Flash—great for deeper analysis, coding, and creative ideation

Cons

• Limited real-time customer support
• It’s prone to generic answers and even misinformation or logical errors, especially in the free plan

Pricing

• Free
• Gemini Advanced: $19.99/user/month via Google One AI Premium
• Enterprise/Business add-ons: Available through Workspace

G2 and Capterra reviews

• G2: 4.4/5 (190+ reviews)
• Capterra: Not enough reviews

Do I recommend Google Gemini?

6. Jasper AI (Best for quick and accurate content creation)

A popular AI writing assistant for marketers, social media managers, and content creators, Jasper is a powerful content creation platform that generates high-quality content for your marketing campaigns.

Known for its user-friendly interface and versatility, it has advanced machine-learning capabilities designed to help marketers with everything from writing content, blog posts, and articles to social media posts and ad copy, all while maintaining context.

Ideal for

Team size

Solo creators, small teams, to mid-sized marketing squads (1–50 users)

Who is Jasper AI a good fit for?

Marketers who are automating content pipelines: blogs → social → ad copy → landing pages, while enforcing a consistent brand voice across formats

Features

• Use Jasper’s AI-powered integrated marketing feature to optimize your marketing campaigns
• Use the powerful AI model to create content, including copywriting, blog writing, SEO-friendly content, and more
• Engage audiences and build a solid AI-powered content strategy by repurposing, optimizing, and converting existing content into different formats
• Integrate Jasper safely into your existing tech stack with built-in security features to keep your data protected

Pros

• Connects with tools like Surfer SEO, Grammarly, Zapier, and WordPress to keep everything aligned
• Supports 30+ languages

Cons

• Jasper has a slight learning curve, especially for someone new to generative AI
• Can feel robotic or repetitive; the output often needs fact-checking and humanization

Pricing

• Creator: $49/month per user
• Pro: $69/month per user
• Business: Custom pricing

G2 and Capterra reviews

• G2: 4.7/5 (1200+ reviews)
• Capterra: 4.8/5 (1800+ reviews)

Do I recommend Jasper AI?

7. Claude (Best for high-quality and contextual content with human-like reasoning)

Claude is a great ChatGPT alternative for those who want an advanced large language model (LLM) that excels at handling long documents, analyzing data, coding, and conversing in a warm, respectful style, thanks to its “constitutional AI” ethics.

What I like most about this tool is its ability to understand subtleties in language, making it ideal for marketers who want to create well-crafted copy that resonates deeply with their audience. Plus, you can attach documents, PDFs, and other materials, which it analyzes to produce marketing content, including brand guidelines, long-form content, social media posts, and more. 

Ideal for

Team size

Solo marketers to enterprise teams, particularly those dealing with complex docs/data (5–500+)

Who is Claude a good fit for?

Teams looking for a responsible, conversation-driven tool that reasons thoughtfully, especially when you’re coding, strategizing, or building high-context plans

Features

• Create high-quality content, including articles, emails, and social media posts, using simple prompts
• Leverage the AI tool’s nuanced writing and contextual understanding thanks to its advanced language models and huge token windows, making it ideal for creating marketing content that incorporates your brand voice and tone effectively in all collaterals
• Partner with Claude to write HTML or CSS code, turn images into JSON data, or debug complex code without much technical expertise 

Pros

• Provides superior, more specific ideas compared to ChatGPT for writing
• Admits when it doesn’t know the answer—unlike other tools that are prone to making things up

Cons

• May require more user input and clarification of context to achieve desired results compared to established tools

Pricing

• Free
• Pro: $20/month per person
• Max: $100/month per person
• Team: $25/month per person
• Enterprise: Custom pricing

G2 and Capterra reviews

• G2: 4.4/5 (50+ reviews)
• Capterra: 4.5/5 (20+ reviews)

Do I recommend Claude?

8. Frase (Best for detailed content marketing insights)

There are a lot of AI tools for SEO optimization, but nothing gets the job done as well as Frase. It is an AI-powered SEO strategist and writing tool you can use for long-form content creation, keyword research, and search engine optimization.

Using its advanced natural language processing capabilities, Frase studies top-performing content in your niche and provides insights to help you craft informative and SEO-friendly articles. Frase’s conversational AI assistant turns messy keyword clusters into tight outlines and dynamically refines content as you write.

Ideal for

Team size

Solo writers, small content teams, to mid-tier marketing departments (1–30 users)

Who is Frase a good fit for?

Marketers and SEO strategists who need to reverse-engineer Google-friendly content structures fast, especially when targeting long-tail keywords and building structured, data-backed briefs

Features

• Analyze search queries and create research-driven AI content using its AI writing tools
• Save and re-use templates to create briefs, AI prompts, or other repetitive workflows
• Create comprehensive content briefs based on keyword analysis and optimize for search engines
• Incorporate it into your everyday writing workflow with integrations for Google Docs and WordPress

Pros

• Integrates with your Google Search Console to provide real-time SEO insights (word count, headers, keyword usage) directly on your draft
• Reduces the time for brief creation and allows you to share briefs in multiple formats

Cons

• Some users have reported bugs that distort content quality and tool performance

Pricing

• Free trial
• Starter: $45/month
• Professional: $115/month
• Enterprise: Custom
• Pay as you go

G2 and Capterra reviews

• G2: 4.8/5 (290+ reviews)
• Capterra: 4.8/5 (300+ reviews)

Do I recommend Frase?

9. Meta AI (Best for brands using Facebook, Instagram, WhatsApp messaging & ads looking for embedded generative tools)

If you think ChatGPT works fantastically for all use cases, think again! Will it help you build and run ads? Or automate customer interactions?

Well, Meta AI certainly will! 

Meta AI puts creative muscle right into your social platforms—Ads Manager and messaging apps. On the ads front, tools under Advantage+ and AI Sandbox help you generate headlines, image variations, and optimize delivery. For chat and CRM, Meta AI Studio lets you build branded bots that interact personally within Messenger, Instagram, or WhatsApp.

Ideal for

Team size

SMBs to enterprise teams already running Meta ad campaigns or community messaging (5–200+)

Who is Meta AI a good fit for?

Marketers running opt-ins, support, or engagement bots on Meta platforms like Messenger/WhatsApp/Instagram

Features

• Design dynamic product images and background enhancements directly in Ads Manager—no external tools needed
• Suggest product recommendations and shopping links based on natural language queries
• Analyze campaign performance and creative impact faster with AI-assisted insights built into Meta’s ad platform

Pros

• Create images fast and free of cost, and animate them to build simple GIFs
• Deploy branded AI chatbots on Messenger, Instagram, or WhatsApp to automate customer engagement at scale

Cons

• AI-generated ad visuals still have some way to go in terms of quality

Pricing

• Free

G2 and Capterra reviews

• G2: Not enough reviews
• Capterra: Not enough reviews

Do I recommend Meta AI?

10. Surfer SEO (Best for content and SEO teams needing data-backed, on-page optimization at scale)

While there are several ChatGPT hacks and prompts that will help you with creative writing or search engine rankings, Surfer SEO is the best tool I have found for simplifying the content creation process. 

This AI-powered ChatGPT alternative tool helps marketers create unique keyword and SEO-driven content and blogs optimized for search engines. It analyzes top-ranking pages for your target keyword, recommends best-performing headers, related terms, word counts, internal links—and overlays all of this in a live editing interface or via integrations (Google Docs, WordPress). 

Ideal for

Team size

Solo writers, small content teams, mid-sized agencies (1–30 users)

Who is Surfer SEO a good fit for?

Marketers and SEO teams who want SEO breakdowns—like NLP-based keyword suggestions and inline content audits—while drafting. It’s useful when you manage multiple domains and need to monitor on-page performance and SERP trends.

Features

• Find the best keywords, including long-tail keywords and related keywords that match your intent, without spending hours scouring Google search results
• Create blog outlines and get suggestions that help you write high-quality content optimized for search engine ranking
• Integrate plagiarism checks and unlimited AI checks to make sure your content is original

Pros

• Spot content gaps with a topical authority map
• Churn high-quality and potentially high-ranking articles faster with the AI article writer
• Stay assured with a highly responsive and friendly support team

Cons

• The inability to edit content right within the optimization window can be a bottleneck

Pricing

• Essential: $99/month
• Scale: $219/month
• Enterprise: Custom pricing

G2 and Capterra reviews

• G2: 4.8/5 (500+ reviews)
• Capterra: 4.9/5 (410+ reviews)

Do I recommend Surfer SEO?

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What Should You Look for in ChatGPT Alternatives for Marketing?

Now that you’ve explored the top AI tools marketers are actually using, how do you choose the right one for your team? Here’s a quick, no-fluff guide to help you decide which ChatGPT alternative fits best with your day-to-day work.

When evaluating options, keep an eye out for:

• Content creation power: Can it help you write blogs, build email sequences, draft ad copy, or spin up campaign briefs without sounding robotic? Look for tools that actually understand tone, audience, and context for stellar marketing campaigns
• Image generation: If visual content is part of your workflow, check whether the tool supports high-quality, customizable AI images—and how easily you can iterate using simple prompts
• Natural language chops: You’ll want an assistant who doesn’t just respond, but understands nuance and conversation—especially when drafting client-facing copy or interpreting complex inputs
• Access to real-time data: Some tools work off static models, while others (like Perplexity or Gemini) can pull in fresh, up-to-date information. This is essential if you’re working on trend-driven content or time-sensitive campaigns
• Integrations that actually work: The best AI tools plug into your existing marketing stack—think Google Docs, Slack, Notion, Figma, CRMs—so you don’t have to waste time jumping between tabs

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Final Verdict: Embrace the Future of Marketing with ClickUp AI

AI isn’t here to replace marketers—it’s here to make room for deeper strategy, sharper creativity, and faster execution. The real value lies in letting machines handle the repetitive stuff so your team can focus on what actually moves the needle.

Take affiliate marketing: AI can surface the right partners, but it still takes a human to build the relationship. It’s all about finding that balance.

If you’re looking for a ChatGPT alternative that fits into real marketing workflows, ClickUp AI is the one to beat. It combines project management with built-in AI support—whether that’s writing campaign briefs, summarizing content into social posts, or generating strategy docs from scratch. Add in ready-to-go templates, native automations, and tight team collaboration, and you’ve got a tool that actually works where marketers work.

No more switching tools. No more scattered systems. Just one AI-powered workspace built to launch better campaigns, faster.

Try ClickUp for free—and see how much time you could save this week alone.

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