When it comes to marketing, more isn’t always better.
More people, brand assets, and campaigns mean exponentially more planning and management if your marketing budget is going to deliver efficient results.
Keeping on top of all of these things means you’re going to need marketing resource management software (MRM) that can keep up with your needs. This tool needs to do everything from being a single source of truth on what tasks are getting done this month to making it easy to find specific brand images in your database.
Luckily for you, there are several MRM tools on the market today that can help you rise to the challenge of managing your marketing department. This list of the 10 best tools available now will give you an overview of the industry and help you find the exact software your business needs to become a lean, mean marketing machine.
- What is Marketing Resource Management Software (MRM)?
- What Should You Look for in a Marketing Resource Management Software?
- The 10 Best Marketing Resource Management Software
- Marketing Resource Management Software FAQs
What is Marketing Resource Management Software (MRM)?
Marketing Resource Management software is designed to streamline the process of tracking and coordinating all the moving parts of your marketing campaigns. This includes managing everything from your marketing resources to asset creation and performance analysis.
With a good MRM system, marketers can easily create campaigns across multiple channels, departments, teams, and vendors to maximize the effectiveness of their efforts.
What Should You Look for in a Marketing Resource Management Software?
When trying to find the right marketing resource management software for you, there are a ton of features and capabilities to consider. Here are just a few of the most important ones to consider when trying to find a tool that’ll help you manage your marketing resources more effectively:
- Task Management: The ability to manage marketing tasks and assign them to team members is essential for effective project management.
- Asset Management Software: Having a comprehensive asset library helps you easily store, find, and reuse digital assets such as graphics, videos, images, documents, and more.
- Workflow Automation: Automating mundane marketing tasks helps you focus on more complex and creative aspects of your job and reduces the risk of human error.
- Reporting: Having automated reports to track performance is key for optimizing marketing activities and ensuring their success.
- User Management: The ability to manage users, roles, and permissions make delegating and assigning tasks to the right people easier.
- Collaboration Tools: Communication within your team is essential for efficient task execution. Having tools that allow everyone to collaborate in real-time helps speed up project completion, especially if you’re running an agile marketing team.
- Security: With sensitive customer data involved, it’s important to have a secure system with encrypted connections.
Depending on the needs of your company, you may need more, or you may need less. But these seven items are a great baseline to start from.
The 10 Best Marketing Resource Management Software
Let’s start separating the best from the rest. Here is our favorite marketing resource management software for 2023.
ClickUp is a versatile project and task management system designed for teams of all sizes. It can organize and manage marketing tasks and projects with interactive boards, automated workflows, Gantt charts, and more.
Plus, ClickUp can also make it easier to organize and allocate your resources for effective marketing campaigns. With all of your marketing assets designed and stored in ClickUp, your entire team can quickly access whatever they need to finish their assigned task.
Can’t do it with ClickUp alone? No worries—we also offer a range of integrations with popular software solutions such as Slack, Zoom, Trello, Google Drive, Dropbox, and more.
ClickUp’s best features:
- Use our workload view to understand how much (or how little) someone is currently working on
- Take control of your marketing resource allocations with personalized dashboards and analytics
- Smart and customizable templates help you create, track and adapt your marketing resources
- It takes time to go through all of our educational videos to understand everything ClickUp can do
- Some features still haven’t quite made it to the app
- Free Forever
- Unlimited: $5/month per user
- Business: $12/month per user
- Business Plus: $19/month per user
- Enterprise: Contact for pricing
ClickUp ratings and reviews:
- G2: 4.7/5 (5,000+ reviews)
- Capterra: 4.7/5 (3,000+ reviews)
2. Adobe Campaign
Adobe Campaign is a campaign management tool designed to be a part of the larger Adobe ecosystem. It provides powerful capabilities for dynamic content creation, multichannel campaigns, and analytics data from Adobe Analytics to help your company make more informed decisions.
With its drag-and-drop system, Adobe Campaign makes it easy to create complex campaigns in one place. Plus, with its central workflow management system, you can always stay on top of what your marketing department is doing.
Adobe Campaign’s biggest flaw is that it is mostly designed for larger companies already embracing other Adobe solutions. If this sounds like you, you might have found your perfect MRM solution.
Adobe Campaign’s best features:
- Automatically generate personalized content for your audience with their Dynamic Content feature
- Create multichannel campaigns in one place with a drag-and-drop system
- Pull analytics data from Adobe Analytics to use in your marketing campaigns
Adobe Campaign limitations:
- Too expensive for smaller companies or startups
- Incredibly complex, which makes it tough to get it set up and running efficiently
- Resource intensive, which may cause system crashes
Adobe Campaign pricing:
- Contact for pricing
Adobe Campaign ratings and reviews:
- G2: 4.1/5 (331 reviews)
- Capterra: 4.4/5 (165 reviews)
Miro is a visual collaboration platform designed to make working with your team more fun and efficient.
For small teams, Miro can also be a budget-friendly MRM stand-in. Miro provides teams with a simple system for organizing tasks, creating documents, and storing assets in one place. It also has built-in video conferencing software, which can be used for remote meetings.
However, Miro was never really intended to be a purpose-built piece of MRM software. For this reason, it lacks the workflow automation and reporting capabilities of the more sophisticated solutions on this list.
Miro’s best features:
- Templates allow for quick and efficient brainstorming or planning sessions
- The interactive whiteboard is easy-to-use
- Integrates with many of the most common tools in your tech stack
- Its project management tools are somewhat limited
- Larger companies would probably struggle to keep all of their data and resources organized in this system
- Starter: $8/month per user
- Business: $16/month per user
- Enterprise: Contact for pricing
Miro ratings and reviews:
- G2: 4.8/5 (4,000+ reviews)
- Capterra: 4.7/5 (1,000+ reviews)
Papirfly is an MRM platform with a focus on asset management. It’s designed to be used by teams of all sizes, from small businesses to enterprise-level companies.
Papirfly is best known for its asset library system, but it can do far more than that. It also has tools for task management, project planning, and analytics reporting. For instance, you can use Papirfly to create workflows that’ll help you achieve your top marketing goals.
The biggest downside of this platform is its steep learning curve, which can be difficult for some users to overcome. If you’re looking for more of a quick fix for a small team, this may not be the right tool for you.
Papirfly’s best features:
- Papirfly’s Digital Asset Management library allows you to store and organize all of your brand assets in one convenient place
- Interactive workflows simplify creating and assigning tasks across your team
- The tag system makes finding a specific asset easier than 1-2-3
- Doesn’t include any time management or tracking tools
- Templates aren’t easy to adjust on your own
- Contact for pricing
Papirfly ratings and reviews:
- G2: 4.5/5 (41 reviews)
- Capterra: 43.6/5 (96 reviews)
Bonus: ERP Software!
Kantata is a marketing resource management solution that focuses on helping teams collaborate better. Kantata has an intuitive drag-and-drop interface that can quickly create workflows, assign tasks to team members, and much more.
In addition, Kantata also has a built-in asset library and version control system, which makes it easy to store, find, and collaborate on creative assets. Kantata is an especially good choice for businesses that need help forecasting workforce requirements.
Its advanced forecasting tool can help ensure you’ve always got enough employees ready to serve your customers.
Kantata’s best features:
- Includes a large number of integrations and workflow automations
- Forecasts workforce shortages or surpluses so you can adjust accordingly
- Advanced skills matching software simplifies putting the right people on the right jobs
- Dated UI makes it feel slow
- So many new features are coming online that it can be a struggle to know what Kantata can even do
- Contact for pricing
Kantata ratings and reviews:
- G2: 4.1/5 (1,000+ reviews)
- Capterra: 4.2/5 (584 reviews)
At its core, Monday is a collaboration tool that simplifies communication between teams and departments, but it also includes many features needed to be a great MRM tool. These include automated workflows, reporting, and asset management.
Monday’s biggest downside is that it can quickly become unwieldy for bigger companies. But for small or even medium size businesses, Monday is a compelling MRM solution.
Monday’s best features:
- Multiple board views allow for easy time and task management for the most efficient use of your marketing resources
- Board customizations aid in organizing your marketing assets and tasks in one place
- Custom dashboards and reports show you how well your current marketing strategies are working
- It can be a system that’s difficult to scale up as your marketing effort grows in scope and complexity
- Tech support can be challenging to get a hold of if you’re struggling with one of their features
- Individual: Free
- Basic: $8/ month per user
- Standard: $10/ month per user
- Pro: $16/ month per user
- Enterprise: Contract for pricing
Monday ratings and reviews:
- G2: 4.7/5 (2,000+ reviews)
- Capterra: 4.7/5 (6,000+ reviews)
Wrike is also very customizable. For example, you can create custom templates for repeatable processes or set up automated alerts for when tasks are overdue. This means teams that invest time into Wrike will be rewarded with a better, more tailored experience overall.
Wrike best features:
- Cross-tag your tasks and subtasks in Wrike so every department can find and use the assets they need
- Online proofing speeds up the approval process for new marketing assets
- Custom requests are a quick way for managers to get projects moving or automate processes
- Wrike’s mobile app is restrictive and difficult to use for project management
- Employees and new users will take a while to truly appreciate what Wrike can do unless you have your own internal onboarding process
- Team: $9.80/month per user
- Business: $24.80/month per user
- Enterprise: Contact for pricing
- Pinnacle: Contact for pricing
Wrike ratings and reviews:
- G2: 4.2/5 (3,000+ reviews)
- Capterra: 4.3/5 (1,000+ reviews)
8. HubSpot Marketing Hub
The HubSpot Marketing Hub is a comprehensive set of tools designed to help you manage your marketing campaigns, track your performance, and analyze the data from those campaigns.
Marketing Hub includes various tools for content creation, SEO optimization, website tracking, automation workflows, lead capture and nurturing, and more.
All of this makes it an excellent choice for businesses that need more than just a basic task manager or time tracker.
HubSpot Marketing Hub’s best features:
- Integrates seamlessly with the rest of HubSpot’s CRM
- Powerful automation tools allow you to create email marketing campaigns with fewer resources
- Multi-touch revenue attribution means you know what marketing activities are leading you to real ROI
HubSpot Marketing Hub limitations:
- Full functionality is really only possible if you’re subscribing to the entire HubSpot ecosystem
- The limited number of dashboards could be restrictive for some companies
HubSpot Marketing Hub pricing:
- Professional: $890/ month
- Enterprise: $3600/ month
HubSpot Marketing Hub ratings and reviews:
- G2: 4.4/5 (9,000+ reviews)
- Capterra: 4.5/5 (5,000+ reviews)
Check out these Marketing CRM Tools!
Brandfolder is an asset management and collaboration platform designed for marketers to store, share, organize, and protect their content. It’s used by some of the biggest brands in the world to manage their marketing assets, from logos and photos to videos and documents.
The Brandfolder system covers all of the MRM basics, including task assignment and management, asset tracking, workflow automation, analytics reporting, and more.
However, Brandfolder’s real star is its AI content tagger, which makes it easy for teams with massive asset libraries to stay organized. If your team doesn’t have this problem, there may be better solutions for you.
Brandfolder best features:
- AI content tagger automatically categorizes all of your assets, so finding what you need is a painless affair
- Includes a smart CDN that hosts your images and allows you to deliver them more quickly in emails, blog posts, and more
- Brandfolder’s centralized workspace is great for planning and executing marketing campaigns
- Long setup process could put off smaller teams
- Understanding how the AI categorizes different assets takes time to become accustomed to
- Contact for pricing
Brandfolder ratings and reviews:
- G2: 4.5/5 (1,000+ reviews)
- Capterra: 4.7/5 (436 reviews)
MarcomCentral is a cloud-based marketing asset management solution designed for enterprise companies. MarcomCentral makes it easy for teams to store, access, and collaborate on all their creative assets in one place.
MarcomCentral also provides extensive analytics reporting and automated workflows for tasks such as approval requests, project tracking, and brand adherence.
The biggest downside of MarcomCentral is its complexity. Making its all-in-one system work for you will take time or resources that some teams may not have.
MarcomCentral best features:
- End-to-end workflow management allows you to optimize your entire marketing process from approval to delivery
- Asset expiration notifications are handy for keeping tabs on marketing resources that are going to be out of date soon
- In-house analytics and insights platforms evaluate whether your marketing resources are being put to good use
- Customizing MarcomCentral for your unique purposes can be difficult, especially if you lack someone on your team with experience with this software
- Template creation is more time-consuming than it should be
- Contact for pricing
MarcomCentral ratings and reviews:
- G2: 4.1/5 (87 reviews)
- Capterra: 4/5 (84 reviews)
Marketing Resource Management Software FAQs
How does MRM software help businesses streamline their marketing processes?
MRM software helps businesses save time by automating tasks such as budget tracking, project management, and asset management. It also enables collaboration among team members and provides real-time visibility into campaign performance.
What are some key features of MRM software?
Some key features of MRM software include budget tracking, project management, asset management, workflow automation, campaign planning and tracking, and analytics and reporting.
What are some benefits of using MRM software for a business?
Using MRM software can help businesses improve their marketing ROI by optimizing their marketing processes, reducing costs, and increasing efficiency. It can also help teams work more collaboratively and make data-driven decisions based on real-time insights.
The Right Marketing Resource Management Software For Your Team
Marketing Resource Management tools are invaluable for businesses looking to scale up their marketing presence. These solutions offer a range of features, from automated workflows and task management to analytics reporting and asset tracking.
Each MRM platform has its own unique strengths and weaknesses, so it’s important to take the time to research each one before making your decision.
One way to start that research process is to actually give these pieces of MRM software a try. With ClickUp, you get access to our extensive marketing template library, task management system, and much more.
Sign up today for free to start managing your marketing resources like a pro.