10 Best AI Content Creation Tools in 2024

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There’s a lot of buzz around AI content creation, but you’re still probably a little skeptical of using AI content creation tools.

What if the quality of AI-generated content isn’t up to standards? What if the AI content doesn’t match your tone and style? The truth is, it all boils down to how you use the tools to give you the best output and choose the right ones for your use cases.

AI content creation tools can boost your content team’s productivity multi-folds and help you scale content production to meet rising demands. But the biggest dilemma is finding the right tool to meet your needs.

Trust us, once you’ve found the right AI content creation tools to add to your arsenal, you will never think of going back to the conventional ways of creating content. According to the State of AI in the Enterprise Report, 94% of business leaders believe AI is critical for success. Content creation teams can expect to boost productivity, depending on how deeply they are able to embed AI into content creation, and the returns on this investment are immediately evident and impressive.

So, if you’re looking for an AI content creation tool that ticks all the boxes for you and can boost content creation speeds and efficiency without compromising on quality, this guide is just for you.

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What are AI Content Creation Tools?

AI content creation tools use artificial intelligence technology to generate written or visual content based on text prompts. It can create content like articles, social media posts, product descriptions, and even videos without the need for human intervention.

Specifically, these AI content creation tools are trained using natural language processing and machine learning algorithms to analyze data and generate relevant and engaging content.

The end goal for a lot of these tools is to help minimize the time, effort, and resources spent on content creation.

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Benefits of AI Content Creation Tools

AI content creation tools are slowly becoming indispensable assets for content creators and business owners. AI writers can boost productivity and help content teams overcome creative blocks too.

Here are some benefits of AI content creation tools that you are sure to witness:

  • Saves time: AI content creation tools can save you hours on research and content creation
  • Reduces costs: AI content creation tools allow you to create content with fewer resources, thus saving you money and resources on content production
  • Helps with diverse content formats: Unlike traditional word processing software, AI tools can help create content for various types of content, including blogs, articles, web copy, custom image generation from text prompts, etc.
  • Ensures consistency: AI tools are likely to give a consistent quality of output as long as your input to the tool is on point
  • Helps scale content creation: With assistance from AI, you can significantly increase the volume of content production to keep up with the demand and the competition
  • Personalizes content for the audience: By defining the tone and target audience, you can train AI tools to personalize the content for your audience. Some AI tools can also help create content in multiple languages or use customer data to personalize your content further
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What Makes a Good AI Content Generator?

Every content team or cross-functional team has different priorities, and the features you need in an AI content creation tool may vary accordingly. But there are some key characteristics that you should consider.

  • Ease of use and learning curve: To achieve results faster, it is important that your content team can quickly learn to navigate the AI tool. It is best to pick tools with an easy UI and a relatively flat learning curve
  • Content quality: The quality of content the AI tool generates is by far the most important factor. Ensure that it meets your quality standards and is accurate and error-free.
  • Customization options: Look for tools with optimum customization options. Tools that let you choose the tone, style, format, etc., will likely give you more relevant and engaging content
  • Use cases: The more use cases your tool has, the better. For instance, an AI text generation tool should let you create all kinds of written content, from blogs to emails, so you don’t have to purchase multiple tools for different purposes
  • Pricing: Look for tools that fit your content marketing budget. AI tools are meant to save costs, not increase them, so ensure a good ROI
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10 Best AI Content Creation Tools in 2024

With so many AI content creation tools in the market today, picking the best ones for your tool stack can be challenging. To make this decision easier for you, we’ve lined up 10 of the best AI content creation tools of 2024 that can help you with various content formats. This ultimate list of AI content tools has AI text generators, image generators, video creation tools, and audio generators.

So without further ado, let’s dive right into it!

1. ClickUp

Best for marketing project management and AI content writing assistant

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ClickUp is an all-in-one project management software that offers hundreds of customizable features to give individuals and teams the flexibility and tools they need to work smarter and boost productivity.

What sets ClickUp apart from the rest is its functionality. It’s a project management tool with built-in features for team collaboration. The entire platform is fully customizable, meaning any user, team, or organization can configure ClickUp to fit their unique needs and adjust it as their businesses scale.

ClickUp offers features for task management, visual collaboration using virtual Whiteboards, real-time reporting via Dashboards, thousands of custom templates, and more. So whether you need brand guideline templates, dashboards for your marketing campaign management, or docs for website project management, it’s safe to say that ClickUp has it all.

But how does it fit into an AI content creation tools list? That’s because, to add to its amazing lineup of tools, ClickUp now has an in-built AI neural network called ClickUp Brain. One of its main features is the AI Writer for Work, a content ideation and creation tool in ClickUp Docs that helps with generating ideas, copywriting, copyediting, summarizing a long text, and more.

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This collaborative AI writing tool can help you with:

  • Content research and ideation: Generate instant and high-quality content for blog posts, emails, advertising copy, and more
  • Copy editing: Get suggestions for writing improvements to simplify and improve your content
  • Content summarization: Summarize key points from Docs, tasks, and comments
  • Automated actions: Get a checklist of action items from meeting notes

This project management tool with AI writing assistance makes it a top choice for teams across industries because it offers all of these key features in one app.

Best features

  • Over 15 custom views for project management: Visualize tasks, projects, and workflows the way that works best for you with ClickUp’s customizable views
  • A suite of work and collaboration tools: Digital Whiteboards, ClickUp Docs, built-in chat feature, Mind Maps, and more
  • ClickUp’s AI-powered writing assistant: Over 100 research-based tools ensure high-quality content by using prompts tailored to specific roles
  • Dashboard with real-time reporting: Build your custom Dashboard and create a high-level overview of your work
  • Custom and pre-built automation: Save valuable time by automating routine actions based on specific triggers and conditions. Use the pre-built automation or create your own to reduce manual processes and speed up your workflow
  • Integration capabilities: Connect ClickUp to over 1,000 work apps to consolidate your apps and streamline workflow
  • Library of custom templates for every team: Access over 1,000 customizable templates to help jumpstart your work and keep processes consistent across the board
  • Mobile app: Access your ClickUp at any time from anywhere with the mobile app

Limitations

  • Currently, guests and Free Forever plans can’t access AI

Pricing

  • Free Forever: Feature-rich free plan
  • Unlimited: $7 per month/user
  • Business: $12 per month/user
  • Enterprise: Contact for pricing
  • ClickUp Brain is available on all paid plans for $5 per Workspace member per month

Customer ratings and reviews

  • G2: 4.7 out of 5 (2,000+ reviews)
  • Capterra: 4.7 out of 5 (3,519+ reviews)
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2. Narrato

Best for end-to-end AI content creation, AI content planning and collaboration, and workflow management

If you’re looking for a one-stop solution to manage your entire content creation, planning, and collaboration, using built-right-into-the-workflow AI content creation and planning tools, Narrato is a perfect fit. Narrato is an AI-powered content workspace that lets you manage your entire content creation process in one place.

At the core of Narrato is the powerful AI content creation and planning assistant that assists with AI content ideation ( topic /content ideas generator), AI content creation (for multiple use cases like blog posts, web and ad copy, emails, AI images and illustrations, video script outlines, product descriptions and many more), plus content planning and optimization.

Best features

  • AI writing assistant with multiple use cases: Helps generate content for blogs, emails, web copy, product descriptions, press releases, emails, video scripts, etc.
  • SEO content brief generator: Builds content briefs in under a minute, offering keyword suggestions, most often asked questions about topics, references, and content structuring suggestions
  • AI topic generator: For brainstorming and ideation
  • AI images: Generates custom images in various styles based on text prompts. Creative Commons image search is another amazing addition.
  • Workflow automation: For streamlining and simplifying the content workflow by automating repetitive tasks
  • Publishing automation: Automated publishing to WordPress and other platforms through custom integrations
  • Content planning and organization: Content calendars, custom content templates, content repository
  • Grammar and readability assistant: AI content assistant that offers content improvement suggestions

Limitations

  • Could have a few dedicated use cases for social media content generation

Pricing

  • Pro: For small teams and solopreneurs at $36 per month
  • Business: For larger teams and businesses at $76 per month
  • Custom plans with unlimited users, fixed prices, etc.

Customer ratings and reviews

  • G2: 4.8 out of 5 (28 reviews)
  • Capterra: 4.9 out of 5 (14 reviews)

Bonus: Check out 7 Free Content Writing Templates for Faster Content Creation

3. Lately

Best for AI social media post generator

Lately app AI Social Media Management Tool

When you talk about a strong content marketing strategy, you cannot do without social media content. Lately is an AI-powered content repurposing tool that can generate social media posts from blog posts, videos, and other long-form content. It is an AI tool built to speed up social media content creation. The tool helps you create dozens of social posts from your long-form content, like blogs, articles, etc., within minutes. This can make content distribution, promotion on social media, and keeping your marketing calendar on track absolutely effortless.

Lately can also atomize your long-form video and audio content into bite-sized clips to make them shareable on social media. Apart from AI content creation, the platform has a few other social media marketing tools that make managing your campaigns easier.

Best features of Lately

  • AI content writer: Generates social media posts from any content
  • Video clip generator: Generates bite-sized video clips for social from older, longer videos
  • Podcast clip generator: Generates short audio clips from podcasts to share on social
  • Transcripts: Generates audio and video transcripts
  • Automatic post prep: Automatically creates the copy, image, tracking links, and corresponding audio or video clip for each post

Limitations

  • Only meant for generating short-form content for social media. Not applicable to other formats

Pricing

  • 4 Social Channels: $49 per month
  • 10 Social Channels: $119 per month
  • Unlimited Social Channels: $199 per month
  • Enterprise: Custom plans

Customer ratings and reviews

  • G2: 4.5 out of 5 (15 reviews)
  • Capterra: 4.9 out of 5 (7 reviews)

Bonus AI Tools: Spinbot alternatives!

4. Jasper

Best for generating AI content for blogs

Get AI-generated copy with Jasper
Get AI-generated copy with Jasper

Jasper is a popular AI content generator for businesses that lets you create a variety of content for marketing. Though it primarily focuses on generating blog content, Jasper also lets you create social media posts, articles, emails, ads, and more.

The platform has a feature called Boss Mode that lets you generate long-form content like blog posts, reports, and emails. However, some human oversight is always advised when using AI writers to generate content, especially long-form, like in this case.

Apart from this, Jasper has a few other features like Jasper chat and AI art, and it supports over 29 languages.

Best features

  • Boss Mode: Generates long content like blog posts, emails, reports, and stories
  • Jasper Chat: Interactive AI chatbot to quickly generate content
  • AI Art: Generates art for thumbnails, illustrations, ads, etc.
  • SurferSEO integration: For keyword optimization

Limitations

  • Does not have any native tools for SEO, plagiarism checks, or other content optimization features.
  • Can be expensive for small businesses and solopreneurs

Pricing

  • Creator: For hobbyists, at $49 per month
  • Pro: For individual and small teams, at $69 per month
  • Business: Custom plan for growing teams and businesses

Customer ratings and reviews

  • G2: 4.7 out of 5 (1,203 reviews)
  • Capterra: 4.8 out of 5 (1,759 reviews)

Check out these Jasper AI alternatives!

5. Copy.ai

Best for freestyle AI writing

Copy.ai Dashboard
Create AI content with Copy.ai

Copy.ai is another popular AI writing tool that helps you create content faster. What differentiates Copy.ai from some of the other AI writers is that it allows you to provide very clear context, like what are the main points you want to cover, what brand guidelines to follow, and so on.

Copy.ai helps with generating personalized sales copy, cold outreach emails, blog posts, social media posts, and more. The platform also has a chatbot that they call Chat by Copy.ai to help you with content research and creation with an interactive AI interface. Copy.ai also has some pre-built prompts that you can use to get standard outputs from the AI content generator.

Best features

  • Data collection: Real-time data collection with Chat by Copy.ai
  • Content editor: In-line doc editor to edit and polish AI content
  • Prompts: Pre-built prompts to get quality outputs for things like blogs or AI generated bios
  • Summary: YouTube video summarization into bullet points

Limitations

  • No plagiarism checker on the platform
  • Pricing is high, and the free version only offers limited capabilities

Pricing

  • Free: Offers up to 2000 words per month
  • Pro: Unlimited words and up to 5 users, at $36 per month
  • Team: Unlimited words and up to 20 users, at $186 per month
  • Enterprise: Custom plan for automating any workflow

Customer ratings and reviews

  • G2: 4.8 out of 5 (166 reviews)
  • Capterra: 4.5 out of 5 (52 reviews)

6. Synthesia

Best for AI video generation

Create AI videos by simply typing in text and create engaging videos with human presenters
Create AI videos by simply typing in text, and create engaging videos with human presenters

Synthesia is an AI-powered tool that can create videos from plain text in minutes. This AI content creation tool helps you create professional videos complete with narration and even an AI-generated human avatar. Synthesia is widely used for video creation in learning and development, sales enablement, marketing, and other areas.

The platform offers over 125 stock AI avatars that you can choose from. You can also create a custom avatar of your own. Video voiceovers can be localized in over 120 languages as well. You can customize your videos with your brand colors and logo too. The collaborative AI content creation platform lets team members work together on video production through feedback and comments.

Best features

  • AI avatars: Professional human avatars as presenters in videos. Options of both stock avatars and custom avatars
  • Professional voiceovers: Voiceovers in 120+ languages, including closed captions
  • Pre-designed video templates: 55 pre-designed templates. Can build your own custom template as well
  • Screen recorder: Quick and easy screen captures to add to videos
  • Brand identity assets: Customize your videos with brand assets like your logo, font, colors, soundtracks, and more

Limitations

  • Editing videos can be a little cumbersome when there are multiple text boxes on a single scene
  • There are limitations on the number of scenes you can add according to the pricing plan

Pricing

  • Startet: For individuals, at $22 per month
  • Creator: For small teams, at $67 per month
  • Enterprise: Custom plan for teams. Price is based on the number of seats

Customer ratings and reviews

  • G2: 4.8 out of 5 (546 reviews)
  • Capterra: 5 out of 5 (2 reviews)

7. Murf

Best for AI voice generation

Murf.AI product image
Using Murf AI to text-to-speech platform to create voiceovers for content

Murf is an AI voice generation platform that lets you create human-like voiceovers for your videos. It is used to generate voiceovers for e-learning videos, explainer videos, and more. All you have to do is enter your voiceover script in the dedicated fields on the platform, choose your preferred voice and accent, and render the video.

You can also customize the AI voiceover by adding pauses, enunciations, and emphasis wherever necessary to make it sound more human-like. Along with studio-quality AI voiceovers, you can also add music and stock images, and videos to your content. Murf offers multiple language support and also has a voice changer feature that can turn your home recording into a more professional AI voiceover

Best features

  • Text-to-speech: Voiceover with realistic AI voices generated from text input. Supports 20 languages
  • Voice cloning: Generates an AI voice clone that mimics real human emotions like anger, happiness, sadness, and more
  • Voice-over video: Over 120 text-to-speech voices and 20 languages to create video voice-overs
  • Voice changer: Transforms home-recorded voiceover to professional, studio-quality AI voice
  • Voiceover Google Slides add-on: Add-on for adding voiceovers to Google Slides presentations

Limitations

  • Can’t add new text boxes between existing boxes. Difficult to edit voiceover scripts
  • Has a slight learning curve

Pricing

  • Free: For teams and individuals just getting started
  • Basic: Essential features and basic voices at $19 per user per month
  • Pro: For high-quality voiceovers at $26 per user per month
  • Enterprise: For unlimited access and customization at $75 per user per month

Customer ratings and reviews

  • G2: 4.6 out of 5 (81 reviews)
  • Capterra: 4.5 out of 5 (4 reviews)

8. Canva

Best for AI image generation

Easily create designs, marketing materials, more with CanvaCanva
Easily create designs, marketing materials, and more with Canva

Canva is by far one of the most popular no-code graphic design platforms that also offers AI image generation capabilities. The AI text-to-image generator on Canva lets you create custom images with simple text prompts to add to your designs.

You can also choose between several styles for your AI images, including watercolor, color pencil, neon, retro wave, and more. You can also define the aspect ratio for the AI-generated images, so it fits well with your design. The AI tool also has a powerful photo editor that can enhance your images, add effects, and insert captions, stickers, etc.

Best features

  • Text to image: Generates images from text descriptions
  • Various image styles: Choice of various art styles for rendering images
  • Image enhancement: Photo effects and filters to enhance images
  • Magic edit: Add or edit elements by describing what to do
  • Magic eraser: Remove unwanted elements and clean up images instantly without manual editing

Limitations

  • All the best templates, elements, images, etc., are only available with the paid plans

Pricing

  • Canva Free: Free for anyone needing basic design capabilities
  • Canva Pro: For individuals, solopreneurs, and freelance designers, at $14.99 per month for one user only
  • Canva for Teams: For teams of all sizes, at $29.99 per month for the first five people

Customer ratings and reviews

  • G2: 4.7 out of 5 (3,937 reviews)
  • Capterra: 4.7 out of 5 (11,045 reviews)

Check out these Canva Competitors

9. Podcastle

Best for converting blogs into podcasts with AI

Create professional-quality podcasts, and record, edit, transcribe, and export your content with the power of AI
Create professional-quality podcasts, and record, edit, transcribe, and export your content with the power of AI

Podcastle is an AI-powered audio generation platform that lets you convert your blog posts, articles, etc., into podcasts, audiobooks, and more. The platform offers high-quality audio and video recording. You can also enhance your audio with auto-leveling and AI-powered noise canceling.

Podcastle can also be used for audio transcription, that is, converting your speech or audio into text, and text-to-speech conversion as well. Like Murf, this platform also has a feature to create a digital copy of your voice using AI.

Best features

  • Recording studio: Seamless solo and group recordings without studio equipment
  • Audio editor: Online audio editor to create, edit, and enhance podcasts
  • Magic dust: Background noise removal and speech enhancement in a few clicks
  • Revoice: Digital copy of a human narrator’s voice with the AI voice skins
  • Audio transcription: Converts live speech or audio into text

Limitations

  • Can be difficult to find and sort uploaded files on the platform
  • It’s a new platform, still undergoing UI/UX changes. Can get a little confusing when changes are rolled out

Pricing

  • Basic: Free forever
  • Storyteller: For hobbyists and regular podcasters at $11.99 per month
  • Pro: For professionals at $23.99 per month
  • Custom pricing if you want to build your own feature list

Customer ratings and reviews

  • G2: 4.8 out of 5 (23 reviews)
  • Trustpilot: 2.8 out of 5 (3 reviews)

10. Beautiful.ai

Best for AI-generated presentations

Create presentations, collaborate, and present from anywhere with Beautiful.ai AI content tool
Create presentations, collaborate, and present from anywhere with this AI content tool

Presentations are critical to all businesses for client meetings or internal reporting. Designing presentations is effort-intensive, and to be honest, nobody really enjoys spending hours on this over and above the hundred other tasks we have at hand. That’s where a tool like Beautiful.ai can help.

Beautiful.ai is an AI presentation maker. The DesignerBot helps create presentation slides quickly and brainstorm ideas, while smart templates on the platform give content creators a headstart with their presentations. The adaptive designs automatically format the slides, so you don’t have to worry about resizing images or text to create the perfect presentation.

The AI content creation tool also lets you customize your presentation to reflect your brand’s style with total control over the design. The DesignerBot on the platform can also generate AI images, charts, etc., for your presentations.

Best features

  • Easy slide design: The DesignerBot makes slide designing easy and quick as slides adapt to your inputs
  • Slide templates: Template library and custom template builder for slides
  • AI content creation: Summarize text, change the tone, customize text, and more
  • AI image generation: Generates creative images from text prompts
  • Quick edits: Easy editing and simple controls

Limitations

  • Limitations in editing and customizing existing templates

Pricing

  • Pro: For individuals, at $12 per month
  • Team: For teams, at $40 per user per month
  • Enterprise: Custom plan for advanced security, support, and control

Customer ratings and reviews

  • G2: 4.8 out of 5 (132 reviews)
  • Capterra: 4.7 out of 5 (69 reviews)

Looking for more AI tools? Check out these Writesonic alternatives!

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How AI Content Creation Tools Benefit Different Teams

As AI content creation tools become increasingly sophisticated, they offer a range of benefits to help teams across various departments streamline their processes, enhance productivity, and improve content quality. Let’s take a look at how AI can give a distinct advantage to various teams in your organization:

Marketing Teams

Marketing teams often carry the burden of creating compelling and engaging content to attract and retain customers. AI content creation tools can assist by automating the content generation process, thus saving time and reducing the workload. Tools like ClickUp Brain provide ready-to-use content templates and intelligent suggestions, helping marketers to produce more impactful social media posts, blog articles, and email campaigns faster than before.

Sales Teams

Even sales teams can reap the benefits of AI content creation tools. These tools can generate tailored sales pitches and proposals, personalized outreach emails, and automatic responses to customer inquiries. By automating these repetitive tasks, sales representatives can focus more on building relationships and closing deals.

HR Teams

Recruitment ads, job descriptions, onboarding materials, and employee communications can all be transformed with AI content creation tools. HR teams can use can use AI tools automate these tasks and ensure consistent, clear, and engaging communication across all channels. These tools also assist in ensuring that all communications adhere to company branding and tone of voice, resulting in a more cohesive employer brand image.

Customer Support Teams

AI content creation tools can significantly enhance customer service by providing automated yet personalized responses, knowledge base articles, and helpful content that can address customer issues promptly. This can lead to improved customer satisfaction and loyalty, while also reducing the workload for customer support teams.

PR & Communications Teams

PR teams often have to create lots of press releases, media pitches, speeches, and other critical communications. AI tools can quickly draft, edit, and design these pieces of content. AI can also analyze data to provide insights on content performance, enabling PR teams to finetune their strategies and improve their communication effectiveness.

R&D Teams

Research and Development teams can utilize AI-generated content to simplify complex concepts, create comprehensive yet engaging reports, and interpret data visually. This can assist them to communicate their findings more effectively to stakeholders and the wider team, or generate promotional materials for new products or solutions.

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Supercharge Your Content Creation Process with AI Tools

Content creation is a critical part of your marketing strategy. Good content can make or break a successful marketing campaign. But creating quality content does take up a lot of your time, especially when you need diverse formats and engaging content to reach your prospects on multiple channels. This is where AI content creation tools can save the day.

AI content creation tools can save you time and ensure consistency in the content you produce. AI-generated content can be just as effective as human-written content for your brand as long as you pick the right AI tools and have some control over the content creation process.

Tools like ClickUp AI, Narrato’s AI writing assistant, and audiovisual content creation tools like Synthesia or Podcastle can cover your entire content strategy. These powerful AI content creation tools will save you hundreds of resource hours that you can invest in other result-oriented activities like market research and strategy building.

AI content creation tools can also boost your content team’s morale as it takes a major chunk of the load off their shoulders, giving them time to breathe and come up with more creative ideas.

We hope this roundup of the 10 must-try AI content creation tools will make it easier for you to decide what your content strategy and team needs. Explore these tools, and we’re sure you’ll be able to build a solid AI content creation tool stack with this knowledge. ⚡️

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Guest Writer:

Neelam Goswami

Neelam Goswami is a content specialist at Narrato. She specializes in writing information-rich pieces on digital and content marketing.

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