60+ OKR Examples - How To Write Effective OKRs 2024

OKRs—one of the most popular goal management methodologies used by companies like Google, Netflix, and Twitter— is the secret sauce to creating alignment around measurable goals and objectives in an organization.

When appropriately used, teams can meet today’s goals while progressing for tomorrow’s challenges. If not, it will create barriers to project management and ultimately hurt a business’s success.

It can be intimidating to implement a goal-setting system like OKRs. Where do we start? What are the right objectives to focus on? How do we measure results? Do we need to set company OKRs, individual OKRs, or both? 🤔

Whether you’re in the middle of a restructure in your business, looking for company goals inspiration for the next quarter, or seeking writing tips to improve your objectives and key results—we’ve got you covered!

If you’re more of a visual learner check out this vlog on writing effective OKR’s!

Let’s jump in!

What Are OKRs?

OKR (Objectives and Key Results) is a goal-setting framework that helps a business define individual and company goals while devising a way to measure them.

The OKR framework has two components:

Objectives: Goals that specify what you want to achieve
Key results: Metrics that track your progress towards meeting your objectives

In one sentence: You complete a set of key results to achieve your objective.

60+ Team OKRs examples

Browse our OKR examples library below, and feel free to use any examples as a jumpstart to your team OKRs!

Content Marketing OKR Examples

🏆 Create helpful and informative blog articles

Interview 20 industry thought leaders
Drive 1M organic traffic visitors to the blog by [date]
Earn 400 PDF downloads this quarter

Check out these blogging tools!

🏆 Optimize every blog post’s SEO (Search Engine Optimization)

Include at least seven internal links per blog post
Achieve 80-100 in SEO score per blog post
Include descriptive alt text for every static image and GIF per blog post

🏆 Improve blog process documentation

Audit current blog process every two weeks
Reduce feedback loops from department heads from five days to two days
Create a blog process dashboard to eliminate 100% of bottlenecks

Creative Operations OKR Examples

🏆 Implement company-wide creative requests process

Use a balanced scorecard to identify 10-15 common requests and build task templates
Decrease request backlog by 60% across all departments
Increase number of team team satisfaction score by 85% by the end of [date]

🏆 Create a Creative Learning Wiki as a single source of truth for all creative team members

Decrease one-off email requests in the shared inbox by 55%
Develop three video tutorials to reduce in-person training meetings
Identify one owner and three co-authors to optimize the wiki document

🏆 Maximize creative team productivity

Decrease average time to approve department requests from three days to one day
Audit team calendar every two weeks for meeting relevancy
Increase on-time task completion rate from 60% to 90%

Customer Success OKR Examples

🏆 Enhance the capabilities and training of the Customer Sucess team members

Build personal development plans with 100% of the team
Increase task success rate from 80% to 95%
Submit 5-8 training and coaching opportunities

🏆 Assist our customers as an inside voice to guarantee that their input drives company outcomes

Interview 30 customers every month to provide suggestions for improved use of products/services
Decrease product-related complaints from 45 to 20
Hire two Customer Success Managers

🏆 Provide the team with the support needed to succeed and achieve company-wide goals

Assist in running four training sessions
Maintain a max 24-hour response time in the support queue
Successfully onboard 12 new customers

Customer Support OKR Examples

🏆 Create a set standard for training to promote career development and growth

Defined documentation of 3 core responsibilities: Lead, Manager, and Specialist
Launch Support department growth plan and org structure by [date] (Check out these SOP templates & SOP software!)
Launch Lead and Manager “certification” and continued skill building/training by [date]

🏆 Efficient monitoring of Support consistency with performance measures

Build one feedback loop dashboard between managers, leads, and squad members
Increase customer feedback rate from 8.9 to 9.9
Improve employee satisfaction score from 7.6 to 8.9

🏆 Maximize the efficiency of the support team to respond to customers with urgency and optimism 24/7/365

Launch squad reorganization plan by [date]
Promote two Leads
Increase percentage of support tickets resolved per week from 60% to 80%

Engineering OKR Examples

🏆 Reduce the number of Customer-Reported bug tasks after major launches

Find 30-50 volunteers across the organization to test features before launch
Decrease time to fix critical bugs in production from 24 hours to 16 hours
Audit QA testing every three weeks for efficiency

Learn about project management software for engineering teams!

🏆 Implement Agile management across the engineering team

Pilot a test project in the first four months for individual feedback and results
Implement automated performance reporting by [quarter and year]
Launch communication dashboard for all issues and risks by [quarter and year] (Check out these communication plan templates)

🏆 Improve the response rate for critical bugs in testing

Hire seven engineers by [date]
Improve response time from 20 to ten minutes
Audit non-critical meetings on the team calendar every two weeks to determine if necessary

Track these OKRs with engineering templates!

Events OKR Examples

🏆 Host a successful in-person industry conference in [year]

Achieve 40,000 registrants
Achieve 9.5 attendee rating
Scan 1,200 badges during the event

🏆 Create a high-performing events team

Hire four new events coordinators by the end of the quarter
Participate in 3-5 events training classes every two months
Set and track 8-10 individual contribution tasks by [date]

🏆 Drive record ROI from marketing event

Increase percentage of post-show engagement from 12% to 40%
Host training sessions for all on-site volunteers one month before the event
Generate 500K in sales pipeline from the event by [date]

Use these ROI templates to track sales!

Executive Office Operations OKR Examples

🏆 Grow and align the entire organization through monthly company meetings

Create 5-7 monthly topics for high-level transparency
Collect 10-15 post-meeting surveys for evaluation (check out these SurveyMonkey alternatives)
Increase participation rate from 70% to 90%

Bonus: See how Spekit uses ClickUp to track quarterly OKRs!

🏆 Improve information management procedures by the end of [quarter and year]

Source and test cloud-based software to launch in [date]
Process policy changes from 24 hours to eight hours
Increase employee office satisfaction score from 7.8 to 9.8

🏆 Launch a successful and exciting company swag program for office and remote employees

Offer one new product option each quarter
Ship packages within 11 business days
Establish a reward point system for complimentary company swag

Facilities OKR Examples

🏆 Maintain a world-class office

Implement quarterly training for facilities staff
Increase office satisfaction rating from 88% to 98%
Reduce spending on office supplies from 20% to 10%

🏆 Implement a successful online conference room reservation system by [quarter and year]

Source and test 3-5 booking software with mobile capabilities
Evaluate current room usage to propose 5-8 solutions for workplace design and costs
Reduce booking conflicts from 20% to 12% by the end of the quarter

🏆 Streamline all departmental operation requests into ticketing system for management and tracking

Decrease time spent on switching between inboxes and voicemails from 14% to 5%
Lower resolution time from 24 hours to ten hours
Create a knowledge base for 10-20 most common requests that can be resolved without creating a ticket

Bonus: QBR Templates!

Finance OKR Examples

🏆 Boost individual career growth

Offer one personalized training program for eligible team members
Offer two employees each month to shadow leadership team members
Host free education seminars for all team members every six weeks

🏆 Implement a purchasing management process

Integrate all purchasing requests to cloud-based software by [date]
Present 3-6 bids for purchases over $10k
Adjusting spending levels across all departments by 30% without sacrificing quality

🏆 Maintain accurate record-keeping at all times

Decrease contracts and payments uploading time from two hours to 30 minutes
Score 89 or higher in external audits
Decrease time spent backtracking receipts and logs from two weeks to three days

Human Resources OKR Examples

🏆 Interview quality candidates

Develop 5-7 training materials for HR coordinators to build interview skills
Propose 7-10 manual tasks to automate using HR software
Implement an employee referral program by the end of the quarter

🏆 Strengthen the communication for employee policy updates

Decrease help tickets from 20% to 8%
Create a 2-4 minute video for policy update and awareness
Source and launch one communication channel within the first 20 days in [date]

🏆 Offer development programs to help all team members reach their career goals

Launch five career roadmaps every month
Maintain employee retention rate above 80%
Create free and available 24/7/365 online professional programs for the top 10 roles

Information Technology OKR Examples

🏆 Become a mobile-first workplace

Source and implement one mobile-friendly software in the first 30 days of [date]
Decrease average ticket response time via mobile from one hour to 15 minutes
Increase number of training videos and materials from one to four

🏆 Optimize software costs

Set, track, and manage pricing terms for top 3 critical business systems
Propose 3-5 target operating models to adopt by [date]
Decrease monthly software spending from $10k to $5k

🏆 Reduce communications technology stack

Bring software and application usage from 12 to three
Perform audits every four weeks to assess individual workloads and software usage
Improve operational efficiency from 78% to 89%

Legal OKR Examples

🏆 Align internal department communications

Publish 5-8 workflow visual aids
Propose 3-5 solutions for a mobile-first communication tool
Achieve a score of 90 in internal communications surveys

🏆Deliver on strategic initiatives and activities

Increase goal completion rate from 74% to 89%
Meet with 10-15 team members for role-specific needs and issues
Create one data use plan and publish it in the first 30 days of [quarter]

🏆 Implement a review intake process

Increase approval turnaround from three days to one day
Create four levels to categorize request type
Develop new form agreements to launch by [date]

Marketing OKR Examples

🏆 Launch rebrand on [date]

Increase Net Promoter Score (NPS) from 30 to 45 or better
Source 3-5 marketing agencies for asset and messaging
Drop four public previews before the launch date

🏆 Successfully launch podcast campaign in [year and quarter]

Write 15 blog posts to help promote the podcast
Gain 5,000 podcast subscribers in the first month of launch
Source 40 potential guests by [date]

Try out these podcast templates!

🏆 Improve customer retention and customer lifetime value (CLV)

Share 20 customer case studies by [date]
Increase email newsletter open rates from 40% to 60%
Increase positive mentions from customers from 50 to 80

For more tips on marketing OKRs, read our in-depth guide.

Onboarding OKR Examples

🏆 Offer a positive onboarding experience for remote employees

Send all hardware and application access within three days of their start date
Replace text-based manuals and guides with visual aids by [date]
Implement onboarding dashboard to reduce overlap work from 12% to 5%

🏆 Scale the onboarding team

Hire two coordinators by [date]
Offer 5-7 online courses for continued growth
Conduct role-specific training every eight weeks

🏆 Design onboarding program

Streamline all tasks and HR paperwork into one task list per role by [date]
Develop product training tools by [date]
Determine one onboarding coordinator to oversee individual department onboarding activities

Product OKR Examples

🏆 Implement detailed product testing for every major launch

Improve trial sign-ups from 20% to 35%
Perform testing interviews with ten key accounts
Increase speed of product bug resolution by 75%

🏆 Build and lead a world-class product team

Hire 2 UX designers and 3 product managers by [date]
Perform six one-on-one product training sessions for new hires within 60 days of their start date
Evaluate 3-5 individual contributors going beyond their roles to improve processes and product

Bonus: UX Design Software!

🏆 Increase product learning across the organization

Host five Lunch and Learn sessions to showcase new features before launch late
Increase learning time with each department from 5% to 15%
Conduct five cross-functional knowledge sharing sessions

Bonus: Learn more about product OKRs.

Public Relations and Communications OKR Examples

🏆 Create an Awards promotion preparation strategy

Publish three original brand stories every week
Promote through 5 industry news press releases
Grow Reddit presence from 15% to 28%

🏆 Improve partnership pitches

Create a templated creative collateral kit by [date]
Audit assets every four weeks for necessary updates
Increase outreach activities from 20% to 40%

🏆 Improve affiliate program upgrades

Convert influencers into affiliates from 8% to 20%
Interview ten current affiliates for feedback
Generate over $90K in revenue by [date]

Quality Assurance OKR Examples

🏆 Define clear policies for task completion

Publish official criteria guide by [date]
Increase score of automation tests from 75% to 89%
Data validation is completed within one hour after testing

🏆 Improve cross-functional meetings and processes

Identify one lead in each department to gather communication feedback bi-weekly
Share the progress of unfinished and completed work two hours before the end of the workday
Reduce team meetings from twice a day to once a day without sacrificing quality

🏆 Establish a bug-assigning process

Maintain review response time of fewer than eight hours on every task
Create a Master Feature and Team Lead list by [date]
Identify 5-7 categories of bug severity by [date]

Sales OKR Examples

🏆 Increase Inbound Demo Success

Conduct three request button tests each month
Increase Request Demo form submissions from 40% to 60%
Collect 20 user testimonials

🏆 Increase hiring and training activities

Hire four sales team leads by [date]
Require one enterprise and one startup sales webinar participation per month
Collaborate with the product team to produce a knowledge wiki by [date]

Bonus: OKR software for startups!

🏆 Increase Customer Engagement

Increase customer satisfaction score from 50% to 89%
Publish 15 customer FAQs by [date]
Implement 5-7 strategies for personal presentation plans for enterprise customers

Find more sales OKR examples in our guide.

🏆 Improve Linkedin content and engagement

Increase monthly leadership posts from 20 to 50
Increase audience impressions from 16,00 to 20,000
Maintain video content posts at 4 per week

🏆 Boost brand awareness and engagement

Increase response rate to social media comments from 45% to 65%
Increase the number of Twitter mentions and replies from 2,000 to 4,000 by [date]
Source 3-5 potential social media management tools by [date]

🏆 Improve social media content strategy

Increase customer satisfaction score from 78 to 89
Hire two social content specialists by [date]
Propose 2-4 strategies by [date] to promote and distribute content

Talent & Development OKR Examples

🏆 Create manager development programs

Propose a financial plan for cost implementation and technology resources by [date]
Interview 20 managers to determine gaps in career development
Use talent management software to identify five top roles to pilot a trial run by [date]

🏆 Boost employee engagement

Launch performance coaching program by [date]
Interview 200 team members to gather learning opportunities feedback
Allocate 20 hours per T&L team member per month for training compliance

🏆 Build a strong employer brand

Achieve a weekly Employee Satisfaction Score of >8
Survey ten candidates and 100 new employees for improvements
Collaborate with the marketing and creative teams to reskin the most viewed brand collateral

Bonus: OKR Templates

Video Production OKR Examples

🏆 Maintain a world-class studio

Design a sound mix studio by [date]
Build ten sustainable sets for perpetual use
Develop training materials for equipment handling by [date]

🏆 Scale video production team

Partner with Recruiting team to fill four on-call videographer roles
Hire two editors and four video coordinators
Offer one training seminar for all team members every six weeks

🏆 Execute a new ideation and writing process for all video materials

Clarify role and assignments by [date]
Interview ten team members for feedback on the current process
Research top-performing and less-engaged video content to propose 3-6 writing strategies

Three Benefits of OKRs

Sure, Google and tons of other businesses use OKRs to manage their company goals. But why do they use it?

1. Fast to create and easy to use

Many companies take weeks trying to develop a large-scale goal instead of spending time actually achieving that goal.

But writing OKRs is no biggie – you just need to identify an objective, its key results and the initiatives you’ll take to achieve them.

Moreover, OKRs are super simple to use.

You break down a measurable objective into simple results that help you quickly determine if you achieved the objective or not.

2. Boosts focus and commitment to goals

When you set OKRs, you’re limiting your focus to specific objectives and key results.

For example, your company can set two annual OKRs — each with four key results.

This way, all the team has to focus on is tackling those 8 key results throughout the year!

And when you’re able to focus on the objective, you can fully commit to it.

3. The bi-directional approach helps you align goals better

In most companies, top-level management decides what the goals are and everyone else has to follow.

This is a cascading approach to goal setting.

When your goals only contain top-level management insights, you fail to align them to your employee’s own goals, reducing employee engagement.

But when you’re setting OKRs, it’s another story.

Instead of a cascading approach, the process is bi-directional — the OKR setting process includes everyone in the company! Here, the top management and everyone else relate their objectives and key results together to make a cohesive plan.

You can also create company wide OKRs — where the whole organization commits to the same goals, like the company’s mission.

Committed vs. Aspirational OKRs

There are two types of goals in the OKR methodology you should know: committed and aspirational.

🤝 Committed OKRs

Committed OKRs are the agreed-upon goals prioritized to reach company success. People, resources, and schedules are rearranged to ensure they get done. Companies want to achieve 100% of their committed OKRs.

🌔 Aspirational OKRs

Aspirational OKRs (moonshots) are ambitious and more challenging to accomplish, but they push us to think outside the box and innovate. Unlike committed OKRs, they don’t have a clear path for completion or actual knowledge of how to get there. So if you’ve completed at least 70% of your aspirational OKRs, consider it a success!

To learn more about the fundamentals of OKRs, check out our detailed post on OKRs.

OKR Writing Tips

Regardless of what industry or market you’re in, competitors are consistently grabbing opportunities to address the pain points of your shared target audience. If you plan to stay ahead of the competition, your team must have the most straightforward direction, resources, and metrics.

This is why writing effective OKRs is important to understand how their daily work and performance impact the bigger picture. No one wants to spend time on projects that shouldn’t have been started in the first place. Or waste hours of their day digging for information to get their tasks completed.

Before we dive into how to create OKRs, let’s walk through the difference between objectives, key results, and tasks.

Wait—aren’t key results the same as tasks? 😳

Key results are outcomes, not tasks. (Hint: this is where you’ll convert good OKRs to effective OKRs!)

You’ve most likely seen this OKR formula: ⬇️

I will __________ (objective), as measured by __________ (key result).

A trick to help differentiate a key result and task is to remember:

Key result = goal post 🥅
Task = the tactics/activities to get there 🤾‍♀️

Now we know the distinction between an objective, key result, and task, let’s dive into the writing tips!

🏆 Tip #1: Choose between 3-5 objectives

An objective answers the question: What’s the immediate problem, change, or desired outcome we want?
Aim for quarterly instead of annual objectives to manage targets easier
Encourage your teams to send you their prioritized list of problems and issues
Does the written objective leave no room for interpretation? (If everyone answers differently, this means the objective is not aligning)

🎯 Tip #2: Choose between 3-5 key results per objective

A key result answers the question: How will we know if we met our objective?
Each key result is time-bound, specific, and includes a number
The teams should design and write the key results—not senior leadership. Teams are the subject-matter experts and owners of the work
Assign a Key Results champion to monitor and lead weekly/monthly OKR check-in meetings

📘 Tip #3: Use distinct and basic terminology

Objectives and key results should be easy for others to understand. Unfortunately, company jargon excludes people that don’t have the resources to decode, and it’s not productive (or fair!) to rely on employees to ask what it means.

💬 Tip #4: Communicate to foster a great corporate culture

Companies should use an employee communication platform available on both mobile and desktop to meet the needs of a hybrid workforce. This is also an opportunity for employees to learn about big and small wins from different departments too. Here are a few places to mention OKRs:

Project management tool
Townhall/ all-hands meetings
Weekly/ monthly department meetings
Individual performance plans
Desktop backgrounds
Internal newsletters

⚙️ Tip #5: Use a free project management software

A project management tool is a valuable asset to merge alignment, accountability, and engagement in one place. If you’re trying to help your team focus on the most important work, automate progress reporting, and get to the goal faster, check out ClickUp.

ClickUp takes goal-setting management a step further with a dedicated Goals in ClickUp feature—high-level containers that break down your objectives into small, measurable Targets.

Your objectives = ClickUp Goals 🏆
Your key results = ClickUp Targets 🎯
Your activities = ClickUp tasks 📋

Track company OKRs and measure progress with this template — Company OKR Template by ClickUp

Use ClickUp’s Company OKRs Template to align your team and track progress toward achieving your goals.

With ClickUp, you can easily create clear OKRs for every department or team within your organization so everyone knows what to prioritize to get the job done.

ClickUp Company OKR Template

ClickUp Goals (made public or private) can be used to track any measurable achievement. When viewing a task, you’ll know if it’s been attached to a Target.

goal in clickup task — Click on the Goal name within a ClickUp task to jump to the Goals page

Remember, your employees deal with loads of information every day. A project management tool encourages teams to own their progress to achieve shared objectives.

What are some OKR Objectives Key Results Examples?

Objectives and Key Results (OKRs) help organizations align their goals and track measurable outcomes. Here are some example OKRs across various departments:

1. IT/Ops Team OKR Example

Objective: Improve infrastructure efficiency and security.

Key Result 1: Reduce system downtime to less than 1% per month.
Key Result 2: Complete 100% of security audits for critical systems by Q4.
Key Result 3: Increase system performance by 20% through optimization efforts.

2. Marketing Team OKR Example

Objective: Increase brand awareness and engagement.

Key Result 1: Achieve a 30% increase in website traffic by end of Q2.
Key Result 2: Grow social media followers by 15% across all platforms.
Key Result 3: Generate 200 new qualified marketing leads per month.

3. Software Development Team OKR Example

Objective: Deliver high-quality product features faster.

Key Result 1: Reduce bug backlog by 50% by Q3.
Key Result 2: Increase code coverage of automated tests to 80%.
Key Result 3: Decrease average feature development cycle time from 4 weeks to 2 weeks.

4. Agency OKR Example

Objective: Improve client satisfaction and retention.

Key Result 1: Increase client NPS (Net Promoter Score) from 70 to 85 by end of the year.
Key Result 2: Reduce client churn rate by 20%.
Key Result 3: Onboard 10 new high-value clients within 6 months.

5. Company-Wide Productivity OKR Example

Objective: Enhance overall company productivity and collaboration.

Key Result 1: Achieve a 15% increase in cross-departmental project delivery speed.
Key Result 2: Conduct 5 productivity improvement workshops across all departments.
Key Result 3: Implement a new collaboration tool with a 90% adoption rate within 6 months.

Each OKR example ties a broad objective to specific, measurable outcomes, helping teams stay aligned and accountable.

Start Tracking your Team’s OKRs With ClickUp!

Too often, we feel pressure from our individual and work goals, leaving us mentally and physically drained by the day’s end. So we say “yes” to every request and tell ourselves it’s just part of the job.

OKRs help establish boundaries and encourage us to say “no” when asked to pursue the wrong things. We hope these examples and tips gave you clarity and structure to optimize your writing process. ✍️💡

If you need a distraction-free space to organize your thoughts as you write your OKRs and tasks, try ClickUp for free today!