brand guidelines templates blog feature

10 Free Brand Guidelines Templates for Your Marketing Team

Want to know the secret sauce of a successful business? Having a great product and a well-thought-out marketing strategy is important, but what really elevates the best from the rest is a strong brand presence. 

Although investing in your brand might seem like a lot of work, the result can be truly game-changing. According to a survey of 452 industry professionals, having brand consistency can increase revenue growth by up to 20%. Additionally, 46% of U.S. consumers say brand recognition is one of the main reasons they might choose a more expensive product over a cheaper one.

For these reasons, having a consistent brand presence is essential for any business, but creating and managing one can be daunting. To help make this easier, we’ve created free brand guideline templates for you to use. 

These templates allow you to easily plan out all the aspects important to creating a unified and engaging brand, including logos, color schemes, style, and more. 

So what are you waiting for? Let’s get started defining a brand that’ll allow your business to win over the hearts and minds of your customers. 

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What is a Brand Guidelines Template?

A brand guideline template is a tool that helps businesses create a unique and consistent look for their company. It can include things like logos, fonts, taglines, and anything that will help people recognize your brand when they see it online.

Building a brand is no small task, so a template makes it easier for a business of any size to plan out and coordinate these crucial details across your team. Even if you’re still not 100% on every aspect of your brand, working through these templates will help you think about what your brand needs to be if it’s going to stand out and thrive in your industry.

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What Makes a Good Brand Style Guidelines Template?

First and foremost, a good brand guideline template needs to ask you the right questions. Each question or blank should gently guide you through the brand creation process, making it a simple, creative exercise.

Next, a professional brand guidelines template should be helpful. One way a good template can stand out is by offering advice on how best to fill it in. This way, even beginners can plan out how their branding will appear on different platforms or devices.

Finally, helpful templates should know their limitations. A brand is a huge thing, and expecting a single template to plan it out is going to be a recipe for disaster. 

Instead, a great brand template will help you organize and manage specific areas. This specialization not only allows you to plan out your brand in more manageable chunks, but it’ll also get you thinking about all the aspects that make up a powerful, unified brand.

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10 Free Brand Guidelines Templates

Finding the right brand guidelines templates can often be a bit of a chore. However, with this list of 10 brand templates, that job has been done for you. 

Don’t waste another second searching for help to build your brand. With these resources, you can get started defining who your company is and why it’ll make a lasting impression on your customers.

1. ClickUp Brand Guidelines Template

ClickUp Brand Guidelines Doc Templates
Clearly document the look and feel of your brand with this all-encompassing template

The ClickUp Brand Guidelines Template is an incredibly comprehensive and simple tool for crafting a brand presence that is totally you.

It’s especially useful for people starting at zero, as it’ll walk you through all the basics you need to worry about first. Instead of getting lost in the myriad of details that can halt you in your tracks, you’re going to focus on the most important branding questions. 

These elements include things like logos, colors, fonts, and taglines.

As a bonus, our template includes expert advice that’ll allow anyone to fill it in. So if you’re unsure how to define your logo or typography best practices, we’ve got you covered with a blurb outlining what you should include and why it’ll be helpful. 

2. ClickUp Brand Guidelines Whiteboard Template

ClickUp Brand Guidelines Whiteboard Template
Visualize your brand guidelines in the Whiteboard view to easily see colors, texts, logos, and more

This ClickUp Brand Guidelines Whiteboard Template is a great way to create your very own brand book or brand manual in a fun, visual way. A brand book is the ultimate how-to guide for your brand. 

However, a big manual can be a bit much to read through. With our Brand Guidelines Whiteboard Template, you can create a visually appealing TLDR for your brand identity so anyone can quickly grasp what your brand is and isn’t.

Our Brand Guidelines Whiteboard Template is filled with all the fields you’ll need to build out your own brand book. It’ll walk you through sections like your company story, mission, typography selection, and more.

And the best part is that this template includes helpful do’s and don’ts, so you don’t have to worry about going too far off the rails when creating a unique brand presence.

So if you’re looking for an awesome way to give life to the company brand you want to create, this is the template for you.

3. ClickUp Brand Management Template

Brand management in ClickUp List view
This Brand Management Template allows you to track all activities for your clients in addition to documenting style guides and internal processes

As your company grows, keeping on top of brand management will only become more and more complex. You may have several departments that need to work together to deliver a consistent presence across your social media content, communications, and customer interactions.

The ClickUp Brand Management Template makes it easy to keep track of client activities, internal processes, and design briefs all in one place. This way, you can organize everything involved in maintaining your brand. 

In this template, there is a home for each of your tasks, plus it allows you to assign due dates, designate a person in charge, and leave notes on what needs to get done. With just a little work filling it in, this document quickly becomes a home base for all your brand management work.

No more running around figuring out what’s going on. This template gives you a single document that’ll keep everyone internally in sync, so nothing gets forgotten or overlooked.

Not only will organizing all this save you time, but it’ll also help you hit crucial marketing KPIs as you’ll be able to deliver projects more consistently to improve your brand presence. Get started honing your brand management in the template below.

4. ClickUp Brand Identity Template

ClickUp's Brand Identity Template
Learn how to define your brand with this all-in-one template

If you want to create a powerful brand identity that will set you up for success, then the ClickUp Brand Identity Template is exactly what you need. Whether you’re launching a rebranding effort or starting from scratch with a new brand identity, this template can help you hit your goals in record time.

This template is suitable for beginners and includes five pages: Brand Foundation, Brand Identity, My Identity vs. Competition, Branding Brief, and Brand Assets & Guidelines. Each page gives you a more comprehensive understanding of where your brand currently stands and how it can be improved.

For instance, the “My Identity vs. Competition” page will help you understand where your brand is right now and then push you to consider how you might want to change this to overcome your competitors.

So if you want a quick way to get up and running with comprehensive brand identity guidelines, the ClickUp Brand Identity Template is an ideal option for your business.

5. ClickUp Brand Book Template

ClickUp Brand Book Template
Create a brand book from scratch with places for your icons, assets, and more

Having a brand book is essential for any business, but creating and managing one can be time-consuming. With the ClickUp Brand Book Template, you’ll get an all-in-one template to easily build out your very own brand book.

This clickable document will help plan everything from company stories and mission statements to typography selection and brand rules. Not only does this template outline every aspect you’ll need to include to create a fully functioning guidebook, but it also has a video to walk you through the process.

Plus, this document has room for your brand assets, so it’s even easier to keep track of everything your team has already created. This means less time searching for resources and more time spent wowing your customers. 

If you’re searching for a simple way to create and manage your brand book, then this is the template for you.

6. ClickUp Rebranding Template

rebranding template
Keep your rebrand on schedule with our timeline view

Rebranding your company can be quite a task, even for people who’ve gone through the process once or twice. That’s why the ClickUp Rebranding Template is here to help! It’s a comprehensive template that’ll provide you with all the design elements you need for an effective rebrand.

This template is populated with a ton of tasks you probably need to get done for your rebrand, such as changing your brand assets and updating your content calendars. Plus, you’re free to customize the template with the tasks most important for your success.

And with ClickUp’s intuitive interface and helpful resources, you can make sure all of these tasks stay on schedule and organized in one place.

Sounds good? Let’s get your rebranding project up and running with the ClickUp Rebranding Template.

7. ClickUp Brand Launch Template

brand launch template
Nail your brand launch by making sure every task gets completed on time

Three, two, one, we have liftoff! 

Or at least that’s what you want to be hearing. But there’s a lot of planning you need to get done before your brand launch day, and this template can help you do just that.

The ClickUp Brand Launch Template lets your team organize all the project tasks involved in your brand launch. This includes assigning roles, setting due dates, and listing all of the crucial deliverables you need. 

It’s also beginner-friendly and allows you to stay organized with a list of tasks that need to be completed, a meeting calendar, and even a timeline showing you when you’ll be ready for the big day.

Feeling a bit intimidated? We got you! We’ve created a detailed guide for this template, so you know how to make the most out of your launch planning efforts.

There’s no need to wait any longer. Make your brand launch a day to remember with the ClickUp Brand Launch Template.

8. ClickUp Brand Style Guide Template

Brand Style Guide Template
Plan your new brand style guide down to the very last task

Wanting a style guide and creating one are two very different things. Sometimes, creating a unified style guide can seem like a massive task to get off the ground. But with the right template marshaling your team, it’s easy to create style guidelines worthy of your product.

With the ClickUp Brand Style Guide Template, your team can easily set out a roadmap to create your new brand style guide. This template allows you to automatically import, add, and organize all of the tasks involved necessary to get the job done. 

You can also add items like effort level, complexity, reviewers, and assets involved for each task and then view them in an organized task list or Gantt Chart.

Ready to define your brand personality? Use our Style Guide Templates to start planning your perfect style and voice document.

9. ClickUp Brand Style Guide Doc Template

Brand Guide Doc Template
Establish your brand guidelines in one easy-to-read document

Planning your style guide is only half the battle. You also need to ensure that your style guide includes clear instructions on all aspects of your brand. 

The ClickUp Brand Style Guide Doc Template makes this process easier than ever by laying out all the major areas that make up a unified brand style. These include:

  • Brand voice
  • Company mission
  • Culture and values
  • Visual identity and style

Nailing down your brand style guide is super important because it’ll help you level up future marketing campaigns. With the help of this template, you can make sure that all your work is jiving with one another and providing a better experience to those interacting with your brand. 

So regardless of whether customers are checking out a blog post, looking at an infographic, or reading a press release, it’s obvious it was created by you.

Click on the link below to start planning out your brand style guide.

10. ClickUp Logo Style Guide Template

logo style guide template
Create a logo that’s uniquely you with our logo creation template

A logo is the cornerstone of any brand and the face you show to the world. That’s why you must get all the variations of your logo and iconography on your site just right.

The ClickUp Logo Style Guide Template makes sure you cover everything needed to design a memorable brand logo. This template walks you through all the important decisions you’ll need to make, such as brand color palette, typography selection, and logo variations. 

It also provides helpful resources to make sure that your branding elements are correctly applied across different platforms and devices.

Get started making your logo design one of a kind with our Logo Style Guide Template.

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Build a Brand One Step at a Time

Brands are truly massive things that require a lot of time and effort to create and keep up to date. However, with the help of brand guideline templates, this process is easier than ever.

Regardless of whether you’re designing a corporate brand or a brand for a small business, you’ll be able to craft an effective branding strategy that will set your business up for success. From creating logos to planning launch days, our 10 free ClickUp Brand Templates will take your company’s branding efforts to the next level. 

Create your free ClickUp account today, and you can get started choosing from thousands of our templates that’ll help you define your brand and build your business.

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