Building a unique identity for your company, product, or service is one of the most challenging and rewarding tasks on your road to winning the hearts and minds of customers and driving success. ♥️
To leave a lasting impression and introduce something refreshing to the market, you must create memorable visual and narrative elements. But designing enchanting logos or compelling stories about your brand is just half the job done.
The other, less creative half is maintaining a consistent look while communicating with different audiences across various channels. 📣
If you’re struggling to create or stay on top of all your branding elements and their usage scenarios, try one of our top 10 free branding templates. Use them to support your brand identity and set yourself apart from the competition! 🙌
- What Is a Branding Template?
- What Makes a Good Branding Template?
- 10 Branding Templates To Use in 2023
- 1. ClickUp Brand Guidelines Template
- 2. ClickUp Brand Guidelines Whiteboard Template
- 3. ClickUp Brand Book Template
- 4. ClickUp Brand Management Template
- 5. ClickUp Create Brand Style Guide Template
- 6. ClickUp Logo Style Guide Template
- 7. ClickUp Brand Style Guide Doc Template
- 8. ClickUp Branding Template
- 9. ClickUp Rebranding Project Template
- 10. ClickUp Style Guide Template
What Is a Branding Template?
A branding template is a framework designed to help you create distinctive brand elements and use them consistently in your marketing and other campaigns. This allows for brand consistency across things like logo design, graphic elements, branding visual communication images, and typography.
It is a starting point for captivating logo design, engaging narratives, or social media posts, and keeping them easily accessible for any occasion. These templates are valuable resources for establishing a unique brand identity and forging an emotional bond with your customers.
Apart from its customer-facing goals, a branding template ensures your employees don’t wander off and create or use off-brand visuals or campaigns (i.e. a poor quality business card, incorrect font and font sizes). If it has the potential to make your organization’s designers cringe, those rules should go into a branding template.
Keeping everyone on the same page leads to consistency, which is a crucial feature of a quality branding strategy. 🔝
What Makes a Good Branding Template?
A good branding template is:
- Intuitive: Has sections that are easy to understand and navigate for everyone, regardless of their skills and position on the team
- Consistent: It should ensure all materials created and managed with it align with the brand’s overall identity and lead to a cohesive experience
- Customizable: A good template allows users to adapt it to their unique needs by adding their logos or appropriate content
- Collaborative: It should offer features that encourage teamwork and collaboration within the company
- Adaptable: Can be applied to diverse marketing and communication initiatives across different channels such as digital, print, and social media
10 Branding Templates To Use in 2023
The global village we call home is simultaneously small and vast, offering abundant opportunities for those knowing how to shine among the crowd. Use one of ClickUp’s free branding templates to create a one-of-a-kind image of your business in the minds of your customers! 💡
1. ClickUp Brand Guidelines Template
Are you trying hard to build a company brand, but it’s not working? Your problem may be inconsistency. If you don’t work as one and use the same materials for marketing campaigns or social media posts, your company may appear at odds with itself. ⚔️
The ClickUp Brand Guidelines Template is like an antidote for such scenarios, ensuring your team is on the same page as a book called your company’s branding strategy. 📖
This template offers the basis for building a successful, consistent, and effective branding campaign. Think of it as your company’s autobiography—it’s packed with details and helps readers understand what your company is or wants to be.
The template is divided into several sections, from the basics, like introducing the company’s mission and values, to the specifics, like the preferred color palette, typography, and taglines.
Every element can be customized to ensure your brand guidelines are unique and relevant to your company’s vision.
Collaboration is a critical component of success, so feel free to invite people from marketing, sales, website project management, design, and other teams to the template, create tasks, and ask for opinions.
2. ClickUp Brand Guidelines Whiteboard Template
Working on brand guidelines can be much easier if you include your employees, but it can also wreak havoc on your workflows. You have nothing to worry about with the ClickUp Brand Guidelines Whiteboard Template.
Think of the template as a playground where your employees can brainstorm and connect the pieces of the puzzle that is your brand identity. 🧩
Now it’s time to organize the different battalions by creating sections for each asset and seeing how they fit into the bigger picture—your brand’s vision.
Refine the sections, add a little magic with unique colors, fonts, and styles, and you’ll get practical and consistent brand guidelines that reflect your company’s mission and brand identity.
With the template’s custom statuses and views, you can monitor the progress of every guideline and develop workflows aligning with your company’s industry.
3. ClickUp Brand Book Template
A brand book is your company’s instruction manual. It includes the company’s core values, mission, goals, visual identity elements, and everything else that makes up your brand. The book sets the branding standard and is a crucial point of reference for your employees, so you must be extra meticulous when creating it.
The ClickUp Brand Book Template can help you design a first-class brand book in no time. It serves as a valuable guide for creating a unique perception of your brand, building quality relationships with customers, and keeping your marketing materials and campaigns consistent and to the point.
This template includes one task view (Doc View), which is more than enough to keep team members in the loop and monitor the progress of your brand book.
It consists of several sections covering everything related to your company’s brand, including its mission, vision, values, logo, colors, typography, icons and assets, and more. All sections are detailed, so you’ll have no trouble tailoring the template to your company’s needs, even if you’re not a marketing wizard. 🧙
Like other ClickUp branding templates, this lets you tap into your creative side. Feel free to explore the colors, styles, shapes, and specific logo design that will complement your brand and make it more appealing.
4. ClickUp Brand Management Template
Are you running a marketing agency and working on branding strategies for multiple clients? The ClickUp Brand Management Template can erase some of your stress and keep your tasks and team members well-organized and accountable.
The template lets you divide your work into sections—one for each client. Within those sections, you can create subcategories to keep track of every detail without losing sight of the bigger picture.
Assign and prioritize tasks, add files to the template, set due dates, make quick changes based on client feedback, and turn marketing campaign management into a smooth ride. 🚗
The two default task views are List and Board, and you can switch between them depending on what you want to focus on.
You can link the template to other tasks and docs, add comments, customize the font, add contributors, and transform the entire space to your preferences.
5. ClickUp Create Brand Style Guide Template
You’re running toward your goal—establishing quality brand guidelines. There are numerous obstacles before the finish line—miscommunication, incomplete information, and inconsistency. The ClickUp Create Brand Style Guide Template gets the hurdles out of the way and gives you a nice head start! 🥇
Don’t worry about omitting important information or coming off as vague—the template guides you through every element that affects your brand’s appearance, from choosing the color palette to striking a tone that resonates with your audience.
You can prioritize tasks, add assignees, due dates, and reviewers, insert comments, check progress, and customize the complexity of each assignment.
Different companies have different workflows, so ClickUp lets you tailor the template by adding new tasks and categories, changing color schemes, and switching between views.
6. ClickUp Logo Style Guide Template
A recognizable, primary logo is a big piece of the branding pie. Still, many brands use different versions for specific purposes like marketing materials, social media campaigns, mobile apps, and paper-copy documents. This allows them to conform to different environments and audiences while maintaining their unique identity.
The ClickUp Logo Style Guide Template helps you determine how to use a particular logo in a specific setting.
When you open the template, you can add your company’s name and the idea behind it (the company’s “personality”). Then, it’s time to get to work. Insert your brand’s logo (with a white and dark background), app icons, color palette, typography system, and the logo do’s and don’ts.
At the end of the document, you can add logo-related tips or guides to prevent misuse or out-of-context placement.
7. ClickUp Brand Style Guide Doc Template
Creating a brand style guide is easier said than done. Fortunately, you don’t have to start from scratch—the ClickUp Brand Style Guide Doc Template is a perfect springboard! It has a basic appearance with no bells and whistles, but it’s more than enough for outlining general branding ideas.
The template is divided into four sections:
- Our Mission
- Culture + Values
- Brand Visuals
- Brand Voice
Every section contains an example to make your work easier. Look at Culture + Values—from simple slogans like “Details matter” to more provocative ones like “Normal f*cking sucks,” you can explore different suggestions and draw inspiration.
The template lets you write the guidelines or use images and videos to make them more engaging. While it doesn’t have default sections for logos, typography, or color palette, you can set broad instructions for representing your brand.
This could be helpful across other departments in your business like when you start creating blog post entries, creating actual templates, customizing images, and other business branding elements.
As the template is customizable, you can add extra sections and tackle the specifics in more detail. Remember, you’re sitting in the director’s chair, and the template plays to your script. 🎬
8. ClickUp Branding Template
Are you managing a complex branding campaign for your company or a client? The number of processes and tasks can skyrocket quickly, and the entire campaign could snowball and become impossible to track. 🌨️
The ClickUp Branding Template helps you stay in the driver’s seat and keep an eagle eye over every branding-related activity. 🦅
Note that this template isn’t visual—it’s not for presenting the brand’s color palette, logo, or approved font styles like some of the previous additions on our list. Managing branding tasks is where it shows its true power! 💪
For starters, use the template’s List View to create branding activities (tasks), such as planning a social media campaign or working on the company’s logo. The template’s Board View lets you see which activities belong to a particular project stage. Or, you can use the Timeline View to get the bigger picture and a clearer overview of every activity’s lifecycle.
You can color-code every field and create a unique system for easier management and control. Since ClickUp prioritizes flexibility and customizability, you can edit and adjust every column and row to ensure the template meets your company’s needs.
9. ClickUp Rebranding Project Template
Branding can be challenging, but it doesn’t hold a candle to rebranding. 🕯️
Successful rebrands require time, effort, and dedication from everyone involved. Your first task is defining and communicating your goals to your team members. Then, you need to analyze the existing brand and break apart the logo, color scheme, typography, brand visuals, and the general message your company’s sending out.
Luckily, you don’t (and shouldn’t) have to do this alone. The ClickUp Rebranding Project Template can be a valuable co-pilot on the demanding journey called rebranding. 🛩️
Use the template to organize the entire project, create tasks for your employees, check their progress, monitor timelines, and ensure everyone’s working toward the goal. The template’s custom statuses, fields, and views make your job easier.
Now you get to the most exciting part—the birth of a new identity. Create tasks for developing a new logo, app icons, brand visuals, and everything else related to your brand. Use the template to monitor every step of the process and make adjustments to adapt to unforeseen circumstances.
The template can also find its purpose in the design thinking process and in creating new materials for your products and services. It can provide the framework for identifying the customers’ needs and wants and customizing solutions to meet them.
10. ClickUp Style Guide Template
Let’s say you’re running an email campaign and want to use a positive, casual, and humorous approach. The writing style for this campaign and the style for writing official company documents are like chalk and cheese. 🧀
The ClickUp Style Guide Template helps you create style guides for every project and document and ensure different teams and departments use appropriate visuals and language.
This beginner-friendly template summarizes your company’s brand guidelines and ensures style consistency across every team, from marketing to sales and design project management. It also takes it a step further and focuses on styles for particular projects. You can choose aesthetics and functional elements for every project and attach project screenshots and their details.
The template is especially valuable for companies working on many projects simultaneously and can even come in handy for product design and creating design briefs. It ensures consistency and transparency, prevents confusion across the board, and leads to faster project execution.
Craft an Unforgettable Brand Image With the Right Tools
The right strategy allows you to develop a positive association between your customers and your brand, build credibility, and rise above the noise of your competitors. Employ the wrong approach, and customers will still form an association—but not the one you want! Inappropriate, misleading, or inconsistent strategies could damage your brand beyond repair, no matter how valuable it is.
These ClickUp free templates let you jump aboard the efficient branding train and help you reach your destination without delays or obstacles. 🚂