As a brand manager, your job is to ensure that your company’s brand stands out from the competition. Doing this successfully requires an organized and strategic approach.
ClickUp's Brand Management Template is designed to help take your brand strategy to the next level by giving you the tools to:
- Plan campaigns with ease and clarity
- Align teams around a unified mission
- Track progress on multiple campaigns simultaneously
With ClickUp's Brand Management Template, you'll have everything you need for successful brand management all in one place!
Benefits of a Brand Management Template
A brand management template can help you keep your business on track and ensure that your brand remains consistent. Here are some of the benefits of a brand management template:
- Provides a clear roadmap for brand consistency
- Ensures all communications and messaging are aligned with brand values
- Helps identify potential risks and opportunities
- Makes it easier to track and monitor brand performance
Main Elements of a Brand Management Template
ClickUp's Brand Management Template is designed to help you manage your brand identity and marketing efforts. This Space template includes:
- Custom Statuses: Create tasks with 14 custom statuses such as Currently On, In Progress, Discarded, In Progress, and Approved to keep track of all your brand management activities
- Custom Fields: Categorize and add attributes to manage your brand management tasks and easily visualize the progress
- Custom Views: Open 3 different views in different ClickUp configurations, such as the About This Template, List, and Board so that you can gain a comprehensive overview of your brand management efforts
- Project Management: Improve brand management tracking with tagging, project templates, automations, AI, and more
How to Use a Brand Management Template
Brand management is an ongoing process that requires strong organization and collaboration. Follow these steps to make the most of the Brand Management Template in ClickUp:
1. Gather the necessary information
The first step to effective brand management is to gather any relevant documents and information about the brand. This includes logo designs, brand guidelines, assets such as images and videos, and any other materials that are used to represent the brand.
Use Dashboards in ClickUp to quickly access and review all the necessary materials.
2. Define the brand’s mission and objectives
It’s important to have a clear understanding of what the brand stands for and what it wants to achieve. This will help inform the decisions you make when managing the brand and ensure that all efforts are in line with the overall goals.
Create a Doc in ClickUp to define the mission and objectives of the brand.
3. Create the document
Use a spreadsheet program or other suitable software to design your brand management document. Start by entering the relevant details like brand name, logo, and guidelines.
Use the Table view in ClickUp to build your own customized spreadsheet.
4. Enter data
Add the necessary information about the brand into the document. This includes any relevant documents and assets, brand guidelines, and contact information for the team managing the brand.
Create custom fields in ClickUp to track each key data point and metric.
5. Monitor and update
It’s important to keep an eye on your brand management document and make adjustments as needed. When changes occur, make sure to update the document accordingly so as not to miss out on any important details.
Set a recurring task in ClickUp to regularly review and update your brand management document.
6. Share the document
Once the document is complete, share it with your team and other relevant stakeholders so that everyone is on the same page and can work together to manage the brand effectively.
Use Email in ClickUp to broadcast the document to the relevant stakeholders.
Get Started with ClickUp's Brand Management Template
Marketing professionals can use this Brand Management Template to help everyone stay on the same page when it comes to managing brand identity and developing marketing campaigns.
First, hit “Add Template” to sign up for ClickUp and add the template to your Workspace. Make sure you designate which Space or location in your Workspace you’d like this template applied.
Next, invite relevant members or guests to your Workspace to start collaborating.
Now you can take advantage of the full potential of this template to manage your brand:
- Use the About This Template View to learn more about how to use the Brand Management Template
- The List View will help you organize and prioritize tasks to keep track of progress
- The Board View will give you a space to brainstorm and store all of your brand ideas
- Organize tasks into fourteen different statuses: Currently On, In Progress, Discarded, In Progress, Approved, to keep track of progress
- Update statuses as you progress through tasks to keep stakeholders informed of progress
- Monitor and analyze tasks to ensure maximum productivity
- Hold regular meetings to discuss progress and any issues
- Set up notifications to stay up-to-date on progress