Newsletter Software Tools

10 Best Newsletter Software Tools in 2024 (Free & Paid)

Creating a captivating newsletter is no small task. 

From ideation to distribution, every step needs meticulous planning and project execution

One crucial aspect that can significantly streamline this process is efficient newsletter software. 

In this digital age, many newsletter software tools cater to the varied needs of marketers, newsletter editors, and publishers. 

However, choosing the right newsletter software can be overwhelming, especially considering these tools’ vast features and pricing structures.

We’ve taken the time to research and compile a list of the top 10 newsletter software tools in 2024, ranking them based on features, limitations, pricing, and reviews from trusted sources like G2 and Capterra. 

Whether you’re looking for a tool with extensive customization features, seamless integration capabilities, or excellent analytics, we’ve got you covered.

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What is Newsletter Software?

Newsletter software is a tool that simplifies the process of creating, designing, and distributing newsletters. 

Newsletter software allows for easy management of subscriber lists, tracking open and click-through rates, and automating distribution schedules. 

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What Should You Look for in Newsletter Software?

Finding the best newsletter software depends mainly on your specific needs and preferences.

One key consideration is the user-friendliness of the email marketing service. An email marketing tool with an intuitive interface and easy-to-use design tools will make your life much easier. Another vital aspect is customization capabilities. You should be able to tweak your newsletter design to align with your brand identity.

Integration capabilities are also important for your email marketing platform. The newsletter software you choose should be compatible with your existing tech stack, enabling you to work seamlessly across platforms. The best newsletter software offers robust analytics and reporting tools, giving you insight into subscriber behavior and engagement levels.

Pricing should also factor into your decision. Look for newsletter software that offers the features you need at a price that fits your budget. 

Finally, consider the reviews and ratings from reliable sources, as these provide valuable insights into each newsletter software’s overall performance and user satisfaction.

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The 10 Best Newsletter Software to Use in 2024

Here are our picks for the best newsletter software in 2024.

1. ClickUp

Best for newsletter planning

Use ClickUp AI to write faster and polish your copy, email responses, and more
Use ClickUp AI to write faster and polish your copy, email responses, and more

ClickUp shines with its customizable HTML email templates. Instead of starting from scratch, you can use these professionally designed templates, which can be easily tailored to match your brand’s look and feel. ClickUp AI saves time and ensures consistency across your communications, like when subscribers click on links in your email marketing campaigns and visit one of your landing pages.

ClickUp Docs and project management tools are worth noting. With these, you can easily organize your newsletters, build content calendars with ClickUp templates, and keep track of the creation process from start to finish. This level of organization is a game-changer for teams, ensuring everyone stays on the same page and deadlines are met.

Integration is also a strength of ClickUp. The software plays nicely with major email newsletter software tools. This means you can create your newsletter in ClickUp, and then easily export it to your preferred marketing platform for distribution. This compatibility can significantly streamline your workflow.

ClickUp offers advanced analytics and reporting tools. You can track open rates, click-through rates, sign-up forms, and more, giving you a clear picture of your newsletters’ performance. These insights are crucial for refining your strategy and creating content that resonates with your audience.

ClickUp best features

  • Integrates flawlessly with more than 1,000 apps and tools, helping you streamline work and prevent context-switching
  • Combines task, document, and project management with online collaboration tools, providing a central location for all your work needs
  • Marketing plan templates like newsletter templates make it quick and easy to get started on any project
  • Automated workflows save time on routine tasks and increase productivity
  • Allows you to tailor workload management and interfaces to suit your needs
  • A generous free plan lets you get to know ClickUp’s abilities before you commit

ClickUp limitations

  • With all the features, new users might require some time to explore and understand all the functionalities
  • Full functionality isn’t available when offline

ClickUp pricing

  • Free Forever
  • Unlimited: $7/month per user
  • Business: $12/month per user
  • Enterprise: Contact for pricing

ClickUp ratings and reviews

  • G2: 4.7/5 (2,000+ reviews)
  • Capterra: 4.7/5 (2,000+ reviews)
ClickUp Newsletter Template
Create an aesthetically appealing and informative newsletter with the ClickUp Newsletter Whiteboard Template

2. Moosend

Best for drag and drop newsletters

For those looking to create impressive newsletters with ease, Moosend steps up to the plate. 

This platform boasts email marketing features like a drag-and-drop editor that simplifies the design process. With a library of stunning pre-designed templates, you can create an engaging newsletter in no time. 

But the convenience doesn’t stop there—Moosend’s real-time analytics gives you the power to analyze campaign performance on the fly. You’ll have all the data you need to optimize your newsletters and connect with your audience, from open rates to click-through rates.

Moosend best features

  • A simple and intuitive user interface allows easy navigation and use even for beginners
  • An extensive collection of beautiful templates and a drag-and-drop editor make designing newsletters simple
  • Powerful automation features and segmentation tools allow personalized and targeted campaigns
  • A/B testing ensures that your newsletters are optimized for the best engagement

Moosend limitations

  • While its simplicity is a strength, advanced users might find its features somewhat limited
  • Does not offer a native CRM system

Moosend pricing

  • Free for up to 1000 subscribers
  • Pro: Starts at $8/month
  • Enterprise: Custom pricing

Moosend ratings and reviews

  • G2: 4.6/5 (100+ reviews)
  • Capterra: 4.8/5 (200+ reviews)

3. Campaign Monitor

Best for small businesses

In Campaign Monitor, we find one of those marketing tools that excels at simplicity without sacrificing functionality. 

This platform caters to beginners and seasoned marketers alike, making creating, sending, and optimizing email campaigns refreshingly straightforward. 

Campaign Monitor’s strong suit is its intuitive automation. 

With the ability to set triggers based on subscriber actions or predefined scenarios, you can make sure your newsletters reach the right audience at the right time.

Campaign Monitor best features

  • Drag-and-drop email builder and beautiful templates offer excellent design flexibility
  • Robust A/B testing capabilities for optimizing your campaigns
  • Comprehensive analytics provide valuable insights into campaign performance
  • Advanced personalization features let you create highly targeted newsletters and announcements

Campaign Monitor limitations

  • Limited options for email automation compared to some competitors
  • Some users find it slightly more expensive than other similar tools

Campaign Monitor pricing

  • Basic: Starts at $9/month
  • Unlimited: Starts at $29/month
  • Premier: Starts at $149/month

Campaign Monitor ratings and reviews

  • G2: 4.1/5 (200+ reviews)
  • Capterra: 4.3/5 (500+ reviews)

4. Omnisend

Best for e-Commerce sites

Omnisend offers more than just newsletter software. It’s an all-in-one platform for e-commerce businesses, blending email marketing with other channels like SMS and social media.

This approach enables you to create unified, cross-channel campaigns that enhance customer experience and drive conversions. And with a focus on segmentation and personalization, Omnisend’s email newsletter software features make it easy to tailor your content to individual customer behavior and preferences.

Omnisend best features

  • A newsletter editor with dynamic content blocks and templates helps you create personalized newsletters
  • Flexible email automation builder and segmentation features for better targeting of email subscribers
  • A newsletter platform that integrates well with e-commerce platforms like Shopify, Bigcommerce, and WooCommerce
  • Advanced reporting tools for valuable campaign insights

Omnisend limitations

  • While its focus on e-commerce is a strength, it might not be the best choice for businesses without an ecommerce store
  • Some users mention a steeper learning curve compared to other newsletter tools

Omnisend pricing

  • Free version
  • Standard: Starts at $16/month
  • Pro: Starts at $99/month
  • Enterprise: Custom pricing

Omnisend ratings and reviews

  • G2: 4.5/5 (50+ reviews)
  • Capterra: 4.7/5 (50+ reviews)

5. Brevo

Best for e-commerce sites

Brevo Dashboard
via Brevo

Next, we have Brevo, which distinguishes itself among email marketing tools with its innovative approach to design. 

Brevo offers a rich, interactive design editor that makes it easy to create visually appealing newsletters. The platform is a great fit for teams, providing real-time collaboration features that allow multiple users to work together on email marketing efforts.

With efficient workflow automation and task assignment features, Brevo ensures smooth collaboration within your team, speeding up the newsletter creation process.

Brevo best features

  • User-friendly interface with an intuitive drag-and-drop editor
  • Extensive range of customizable templates for varied needs
  • Robust reporting and analytics for insights into campaign performance
  • Includes marketing automation and segmentation capabilities

Brevo limitations

  • Being a newer newsletter software, it might lack some advanced features
  • Limited integration options as compared to other tools

Brevo pricing

  • Pricing available upon request

Brevo ratings and reviews

  • G2: 4.2/5 (20+ reviews)
  • Capterra: 4.6/5 (10+ reviews)

6. ConvertKit

Best for bloggers

ConvertKit Dashboard
via ConvertKit

With ConvertKit, you get newsletter software explicitly built for creators. 

Whether you’re a blogger, YouTuber, or podcaster, ConvertKit offers the tools to help you grow your audience and earn a living online. It’s mainly known for its strong automation and tagging system, allowing targeted messaging. 

ConvertKit prioritizes deliverability, employing a team dedicated to ensuring your emails land in your subscribers’ inboxes.

ConvertKit best features

  • Easy-to-use interface and powerful visual automation builder
  • Segmentation and tagging tools for personalized communications
  • Robust email marketing strategy capabilities, including broadcasting and sequences
  • Integrates with popular platforms like WordPress, Shopify, and WooCommerce

ConvertKit limitations

  • Limited design and customization options compared to other newsletter software
  • No native A/B testing feature

ConvertKit pricing

  • Free
  • Creator: $15/month
  • Creator Pro: $29/month

ConvertKit ratings and reviews

  • G2: 4.4/5 (100+ reviews)
  • Capterra: 4.7/5 (100+ reviews)

7. AWeber

Best for bloggers

AWeber Dashboard
via AWeber

AWeber, a stalwart in the email marketing service industry, continues to garner favor for its robust autoresponder capabilities and a large selection of pre-made templates. 

This newsletter software features a built-in analytics tool, giving you a bird’s eye view of your newsletters’ performance. What sets AWeber apart, though, is their stellar customer support. 

Available 24/7 through various channels, their team is there to assist you every step of the way.

AWeber best features

  • Large selection of pre-made templates and a user-friendly drag-and-drop editor
  • Autoresponder capabilities for efficient email automation
  • Built-in analytics for monitoring campaign performance
  • 24/7 customer support via email, phone, and live chat

AWeber limitations

  • The interface may seem outdated compared to more modern newsletter software
  • Some users report limited segmentation and personalization options

AWeber pricing

  • Free
  • Lite: $12.50/month
  • Plus: $20/month
  • Unlimited: $899/month

AWeber ratings and reviews

  • G2: 4.2/5 (600+ reviews)
  • Capterra: 4.4/5 (200+ reviews)

8. Constant Contact

Best for service-based business

Constant Contact’s email marketing software features catered specifically for small businesses and nonprofits stand out. 

This platform offers an effortless user interface with over 100 customizable email templates. Its event management tools and integrations with platforms like Shopify and WordPress make it versatile for different business needs.

Constant Contact best features

  • Over 100 customizable email templates and a powerful drag-and-drop editor
  • Robust reporting tools provide insights into opens, clicks, and shares
  • Event management tools and integrations with popular platforms like Shopify and WordPress
  • Excellent customer support, including live chat, phone support, and a vast library of resources

Constant Contact limitations

  • Automation might be limited for more complex campaigns
  • Some users find the pricing structure a bit high for growing businesses

Constant Contact pricing

  • Lite: $12/month
  • Standard: $35/month
  • Premium: $80/month

Constant Contact ratings and reviews

  • G2: 4.0/5 (5,000+ reviews)
  • Capterra: 4.3/5 (2,000+ reviews)

9. Keap

Best for service-based business

Keap Dashboard
via Keap

Keap, formerly Infusionsoft, combines powerful customer relationship management (CRM) with email marketing software capabilities. 

Ideal for small businesses, this all-in-one sales and marketing platform comes with advanced automation features, including behavioral triggers. 

With Keap, you can create personalized follow-ups and track insightful metrics for well-rounded email campaigns.

Keap best features

  • Powerful CRM integrated with its email marketing tool
  • Robust automation features, including campaign builder and behavioral triggers
  • Personalized email campaigns with sequencing
  • Comprehensive reporting for insightful tracking and analytics of email campaigns

Keap limitations

  • More expensive compared to other email marketing tools
  • Steeper learning curve due to its many advanced features

Keap pricing

  • Pro: $199.month
  • Max: $289/month

Keap ratings and reviews

  • G2: 4.2/5 (1,000+ reviews)
  • Capterra: 4.1/5 (1,000+ reviews)

10. HubSpot

Best for service-based business

HubSpot, a behemoth in the world of sales and marketing resource management tools, features an advanced email marketing software packed with features. Its personalization tools enable you to tailor content for each recipient, while detailed analytics offer valuable insights into campaign performance. 

This CRM marketing software offers seamless integration with other email marketing platforms, which makes it a formidable choice for businesses looking for a holistic marketing solution.

HubSpot best features

  • Personalization features allow the tailoring of content for each recipient
  • Detailed analytics offer insights into email campaigns
  • A great jack-of-all-trades social media management tool for teams seeking a one-stop-shop marketing software
  • Advanced automation features streamline your email marketing process
  • Flawless integration with HubSpot CRM and other HubSpot tools

HubSpot limitations

  • Higher price point compared to other tools
  • It can be overwhelming due to the breadth of advanced features

HubSpot pricing

Contact HubSpot for pricing

HubSpot ratings and reviews

  • G2: 4.4/5 (10,000+ reviews)
  • Capterra: 4.5/5 (3,000+ reviews)
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Try ClickUp’s AI and Marketing Tools for Your Next Newsletter

Each email marketing platform has unique strengths; the best fit depends on your specific needs. Whether it’s advanced automation features, sleek design templates, or robust analytical tools, software can help elevate your newsletters.

However, remember that the magic of effective newsletter creation lies in the right software and strategic planning and execution. 

For this, ClickUp is here to help. We encourage you to check out ClickUp’s Newsletter Whiteboard Template to see how our plug-and-play formats can help make it easier to create newsletter content fast. And you can build your marketing calendar in a snap with ClickUp’s Calendar view

These resources can further simplify your newsletter planning process, providing a visual layout to track progress, set deadlines, and ensure your newsletters always hit the mark. 

Explore ClickUp today and experience the difference it can make in your e-newsletter process!

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