60+ OKR Examples – How To Write Effective OKRs

OKRs—one of the most popular goal management methodologies used by companies like Google, Netflix, and Twitter—are the secret sauce to creating alignment around measurable goals and objectives in an organization.

When appropriately used, teams can meet today’s goals while progressing toward tomorrow’s challenges. However, implementing a goal-setting system like OKRs can be intimidating. 

❗️Where do we start?
❗️What are the right objectives to focus on?
❗️How do we measure results?
❗️Do we need to set company OKRs, individual OKRs, or both? 🤔

Whether you’re looking for company goals inspiration for the next quarter or seeking writing tips to improve your objectives and key results, we’ve got you covered! Let’s jump in!

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What Are OKRs?

OKRs, short for Objectives and Key Results, offer a super effective way to set goals and track progress, whether you’re an individual, a team, or an entire company.

Think of them as a roadmap for what you want to achieve and how you’ll know you’re getting there. They keep everyone aligned, focused, and moving in the same direction.

The two key components for an OKR

📌 In one sentence: You achieve your Objective by completing the Key Results that support it.

Best thing about OKRs? It brings strategy, execution, and sustainable growth under one unified framework. Start with inspiring objectives—clear, qualitative statements that energize your team—then support them with measurable goals and numerical values to track real progress.

Whether you’re building a customer success team from the ground up or scaling a mature department, a structured OKR process ensures alignment and accountability at every level.

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⭐ Featured Template

To move faster and stay organized, use the OKRs Template by ClickUp—it’s a smart way to set ambitious goals, monitor outcomes, and keep your entire team moving in the same direction.

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🔍 Why Use OKRs?

OKRs aren’t just about goals. They help you work together better as a team and maintain focus and alignment at scale. Here’s why teams love them:

✅ Clarity: Everyone knows what matters most

🔗 Alignment: Team efforts all support the same big-picture goals

🔍 Transparency: Everyone can see what others are working toward

📊 Accountability: Progress is tracked and celebrated

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60+ Team OKRs examples

Browse our OKR examples library below, and feel free to use any examples as a jumpstart to your team’s OKRs!

Content Marketing OKR Examples

🏆 Create helpful and informative blog articles

1. Interview 20 industry thought leaders
2. Drive 1M organic traffic visitors to the blog by [date]
3. Earn 400 PDF downloads this quarter
4. Launch a new landing page for the latest X offering

🏆 Optimize every blog post’s SEO (Search Engine Optimization)

1. Include at least seven internal links per blog post
2. Achieve 80-100 in SEO score per blog post
3. Include descriptive alt text for every static image and GIF per blog post

🏆 Improve blog process documentation

1. Audit the current blog process every two weeks
2. Reduce feedback loops from marketing and sales teams from five days to two days
3. Create a blog process dashboard to eliminate 100% of bottlenecks

Creative Operations OKR Examples

🏆 Implement a company-wide creative requests process

1. Use a balanced scorecard to identify 10-15 common requests and build task templates
2. Decrease request backlog by 60% across all departments
3. Increase team satisfaction score by 85% by the end of [date]

🏆 Create a Creative Learning Wiki as a single source of truth for all creative team members

1. Decrease one-off email requests in the shared inbox by 55%
2. Develop three video tutorials to reduce in-person training meetings
3. Identify one owner and three co-authors to optimize the wiki document

🏆 Maximize creative team productivity

1. Decrease average time to approve department requests from three days to one day
2. Audit team calendar every two weeks for meeting relevancy
3. Increase the on-time task completion rate from 60% to 90%

Customer Success OKR Examples

🏆 Enhance the capabilities and training of the customer success team members

1. Build personal development plans with 100% of the team
2. Increase task success rate from 80% to 95%
3. Submit 5-8 training and coaching opportunities

🏆 Assist our customers as an inside voice to guarantee that their input drives company outcomes

1. Interview 30 customers every month to provide suggestions for improved use of products/services
2. Decrease product-related complaints from 45 to 20
3. Hire two Customer Success Managers

🏆 Provide the team with the support needed to succeed and achieve company-wide goals

1. Assist in running four training sessions
2. Maintain a max 24-hour response time in the support queue
3. Successfully onboard 12 new customers

Customer Support OKR Examples

🏆 Create a set standard for training to promote career development and growth

1. Defined documentation of 3 core responsibilities: Lead, Manager, and Specialist
2. Launch Support department growth plan and org structure by [date]
3. Launch Lead and Manager “certification” and continued skill building/training by [date]

🏆 Efficient monitoring of Support consistency with performance measures

1. Build a feedback loop dashboard between managers, leads, and squad members
2. Increase customer feedback rate from 8.9 to 9.9
3. Improve employee satisfaction score from 7.6 to 8.9

🏆 Maximize the efficiency of the support team to respond to customers with urgency and optimism 24/7/365

1. Launch squad reorganization plan by [date]
2. Promote two Leads
3. Increase the percentage of support tickets resolved per week from 60% to 80%

Check out this vlog on writing effective OKRs:

Engineering OKR Examples

🏆 Reduce the number of Customer-Reported bug tasks after major launches

1. Find 30-50 volunteers across the organization to test features before launch
2. Decrease time to fix critical bugs in production from 24 hours to 16 hours
3. Audit QA testing every three weeks for efficiency

🏆 Implement Agile management across the engineering team

1. Pilot a test project in the first four months for individual feedback and results
2. Implement automated performance reporting by [quarter and year]
3. Launch communication dashboard for all issues and risks by [quarter and year] (Check out these communication plan templates)

🏆 Improve the response rate for critical bugs in testing

1. Hire seven engineers by [date]
2. Improve response time from 20 to ten minutes
3. Audit non-critical meetings on the team calendar every two weeks to determine if necessary

Events OKR Examples

🏆 Host a successful in-person industry conference in [year]

1. Achieve 40,000 registrants
2. Achieve 9.5 attendee rating
3. Scan 1,200 badges during the event

🏆 Create a high-performing events team

1. Hire four new events coordinators by the end of the quarter
2. Participate in 3-5 events training classes every two months
3. Set and track 8-10 individual contribution tasks by [date]

🏆 Drive record ROI from marketing event

1. Increase percentage of post-show engagement from 12% to 40%
2. Host training sessions for all on-site volunteers one month before the event
3. Generate 500K in sales pipeline from the event by [date]

Executive Office Operations Teams OKR Examples

🏆 Grow and align the entire organization through monthly company meetings

1. Create 5-7 monthly topics for high-level transparency
2. Collect 10-15 post-meeting surveys for evaluation
3. Increase participation rate from 70% to 90%

🏆 Improve information management procedures by the end of [quarter and year]

1. Source and test cloud-based software to launch on [date]
2. Process policy changes from 24 hours to eight hours
3. Increase employee office satisfaction score from 7.8 to 9.8

🏆 Launch a successful and exciting company swag program for office and remote employees

1. Offer one new product option each quarter
2. Ship packages within 11 business days
3. Establish a reward point system for complimentary company swag

Facilities OKR Examples

🏆 Maintain a world-class office

1. Implement quarterly training for facilities staff
2. Increase office satisfaction rating from 88% to 98%
3. Reduce spending on office supplies from 20% to 10%

🏆 Implement a successful online conference room reservation system by [quarter and year]

1. Source and test 3-5 booking software with mobile capabilities
2. Evaluate current room usage to propose 5-8 solutions for workplace design and costs
3. Reduce booking conflicts from 20% to 12% by the end of the quarter

🏆 Streamline all departmental operational requests into a ticketing system for management and tracking

1. Decrease time spent on switching between inboxes and voicemails from 14% to 5%
2. Lower resolution time from 24 hours to ten hours
3. Create a knowledge base for the 10-20 most common requests that can be resolved without creating a ticket

Finance OKR Examples

🏆 Boost individual career growth

1. Offer one personalized training program for eligible team members
2. Offer two employees each month to shadow leadership team members
3. Host free education seminars for all team members every six weeks

🏆  Implement a purchasing management process

1. Integrate all purchasing requests to cloud-based software by [date]
2. Present 3-6 bids for purchases over $10k
3. Adjusting spending levels across all departments by 30% without sacrificing quality

🏆 Maintain accurate record-keeping at all times

1. Decrease contracts and payments uploading time from two hours to 30 minutes
2. Score 89 or higher in external audits
3. Decrease time spent backtracking receipts and logs from two weeks to three days

Human Resources OKR Examples

🏆 Interview quality candidates

1. Develop 5-7 training materials for HR coordinators to build interview skills
2. Propose 7-10 manual tasks to automate using HR software
3. Implement an employee referral program by the end of the quarter

🏆 Strengthen the communication for employee policy updates

1. Decrease help tickets from 20% to 8%
2. Create a 2-4 minute video for policy update and awareness
3. Source and launch one communication channel within the first 20 days in [date]

🏆 Offer development programs to help all team members reach their career goals

1. Launch five career roadmaps every month
2. Maintain employee retention rate above 80%
3. Create free and available 24/7/365 online professional programs for the top 10 roles

Customer success OKRs

🏆 Reduce customer complaints and improve satisfaction

• Launch a centralized system to log and categorize customer complaints by [date]
• Respond to 100% of logged complaints within 24 hours
• Decrease monthly complaint volume by 25% through proactive issue resolution

🏆 Build and scale the customer success team

• Hire and onboard two Customer Success Managers by [date]
• Implement a customer success tool (e.g., Gainsight, Totango, or HubSpot)
• Create a customer onboarding and engagement SOP to be used by all team members

🏆 Increase customer engagement and retention

• Schedule and complete onboarding calls for 90% of new customers within 10 business days
• Conduct monthly check-ins with all high-value accounts
• Achieve a Net Promoter Score (NPS) of 60 or higher by the end of the quarter

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Legal OKR Examples

🏆 Align internal department communications

1. Publish 5-8 workflow visual aids
2. Propose 3-5 solutions for a mobile-first communication tool
3. Achieve a score of 90 in internal communications surveys

🏆 Deliver on strategic initiatives and activities

1. Increase goal completion rate from 74% to 89%
2. Meet with 10-15 team members for role-specific needs and issues
3. Create one data use plan and publish it in the first 30 days of [quarter]

🏆 Implement a review intake process

1. Increase approval turnaround from three days to one day
2. Create four levels to categorize request types
3. Develop new form agreements to launch by [date]

Marketing OKR Examples

🏆 Launch rebrand on [date]

1. Increase Net Promoter Score (NPS) from 30 to 45 or better
2. Source 3-5 marketing agencies for assets and messaging
3. Drop four public previews before the launch date

🏆 Successfully launch podcast campaign in [year and quarter]

1. Write 15 blog posts to help promote the podcast
2. Gain 5,000 podcast subscribers in the first month of launch
3. Source 40 potential guests by [date]

🏆 Improve customer retention and customer lifetime value (CLV)

1. Share 20 customer case studies by [date]
2. Increase email newsletter open rates from 40% to 60%
3. Increase positive mentions from customers from 50 to 80

Onboarding OKR Examples

🏆 Design onboarding program

1. Streamline all tasks and HR paperwork into one task list per role by [date]
2. Develop product training tools by [date]
3. Determine one onboarding coordinator to oversee individual department onboarding activities

🏆 Scale the onboarding team

1. Hire two coordinators by [date]
2. Offer 5-7 online courses for continued growth
3. Conduct role-specific training every eight weeks

🏆 Offer a positive onboarding experience for remote employees

1. Send all hardware and application access within three days of their start date
2. Replace text-based manuals and guides with visual aids by [date]
3. Implement an onboarding dashboard to reduce overlap work from 12% to 5%

Product OKR Examples

🏆 Implement detailed product testing for every major launch

1. Improve trial sign-ups from 20% to 35%
2. Perform testing interviews with 10 key accounts
3. Increase the speed of product bug resolution by 75%

🏆 Build and lead a world-class product team

1. Hire 2 UX designers and 3 product managers by [date]
2. Perform six one-on-one product training sessions for new hires within 60 days of their start date
3. Evaluate 3-5 individual contributors going beyond their roles to improve processes and product

🏆 Increase product learning across the organization

1. Host five Lunch and Learn sessions to showcase new features before launch late
2. Increase learning time with each department from 5% to 15%
3. Conduct five cross-functional knowledge-sharing sessions

Public Relations and Communications OKR Examples

🏆 Create an Awards promotion preparation strategy

1. Publish three original brand stories every week
2. Promote through 5 industry news press releases
3. Grow Reddit presence from 15% to 28%

🏆 Improve partnership pitches

1. Create a templated creative collateral kit by [date]
2. Audit assets every four weeks for necessary updates
3. Increase outreach activities from 20% to 40%

🏆 Improve affiliate program upgrades

1. Convert influencers into affiliates from 8% to 20%
2. Interview ten current affiliates for feedback
3. Generate over $90K in revenue by [date]

Quality Assurance OKR Examples

🏆 Define clear policies for task completion

1. Publish official criteria guide by [date]
2. Increase the score of automation tests from 75% to 89%
3. Data validation is completed within one hour after testing

🏆 Improve cross-functional meetings and processes

1. Identify one lead in each department to gather communication feedback bi-weekly
2. Share the progress of unfinished and completed work two hours before the end of the workday
3. Reduce team meetings from twice a day to once a day without sacrificing quality

🏆 Establish a bug-assigning process

1. Maintain review response time of fewer than eight hours on every task
2. Create a Master Feature and Team Lead list by [date]
3. Identify 5-7 categories of bug severity by [date]

Sales OKR Examples

🏆 Expand outbound sales reach

• Launch a new cold outreach sequence for [target industry] by [date]
• Add 500 new qualified leads to the CRM this quarter and increase sales
• Secure 50 discovery calls from outbound campaigns

🏆 Improve sales team performance

• Implement a new sales coaching program by [date]
• Conduct bi-weekly roleplay sessions for all reps
• Increase average deal size by 15% over the last quarter and improve customer acquisition

🏆 Shorten the sales cycle

• Audit and document the full sales funnel by [date]
• Identify and eliminate three major process bottlenecks
• Reduce average time-to-close from 45 to 30 days
• Proactively support the customer retention process through monthly check-ins

🏆 Increase customer engagement

1. Increase customer satisfaction score from 50% to 89%
2. Publish 15 customer FAQs by [date]
3. Implement 5-7 strategies for personal presentation plans for enterprise customers

Social Media OKR Examples

🏆 Improve LinkedIn content and engagement

1. Increase monthly leadership posts from 20 to 50
2. Increase audience impressions from 16,00 to 20,000
3. Maintain video content posts at 4 per week

🏆 Boost brand awareness and engagement

1. Increase response rate to social media comments from 45% to 65%
2. Increase the number of Twitter mentions and replies from 2,000 to 4,000 by [date]
3. Source 3-5 potential social media management tools by [date]

🏆 Improve social media content strategy

1. Increase customer satisfaction score from 78 to 89
2. Hire two social content specialists by [date]
3. Propose 2-4 strategies by [date] to promote and distribute content

Talent & Development OKR Examples

🏆 Create manager development programs

1. Propose a financial plan for cost implementation and technology resources by [date]
2. Interview 20 managers to determine gaps in career development
3. Use talent management software to identify the five top roles to pilot a trial run by [date]

🏆 Boost employee engagement

1. Launch the performance coaching program by [date]
2. Interview 200 team members to gather learning opportunities feedback
3. Allocate 20 hours per T&L team member per month for training compliance

🏆 Build a strong employer brand

1. Achieve a weekly Employee Satisfaction Score of >8
2. Survey ten candidates and 100 new employees for improvements
3. Collaborate with the marketing and creative teams to reskin the most viewed brand collateral

Video Production OKR Examples

🏆 Maintain a world-class studio

1. Design a sound mix studio by [date]
2. Build ten sustainable sets for perpetual use
3. Develop training materials for equipment handling by [date]

🏆 Scale video production team

1. Partner with the Recruiting team to fill four on-call videographer roles
2. Hire two editors and four video coordinators
3. Offer one training seminar for all team members every six weeks

🏆 Execute a new ideation and writing process for all video materials

1. Clarify role and assignments by [date]
2. Interview ten team members for feedback on the current process
3. Research top-performing and less-engaged video content to propose 3-6 writing strategies

Company-wide strategic OKR examples

🏆 Deepen value for existing customers

• Launch a customer success initiative focused on upselling and cross-selling
• Conduct satisfaction surveys with at least 80% of existing customers
• Improve renewal rate by 15% through proactive engagement

🏆 Execute on company strategy and strategic objectives

• Align departmental OKRs with the overall company strategy during quarterly planning
• Complete two cross-functional projects tied to strategic objectives
• Host monthly reviews to track progress on long-term company goals

🏆 Prioritize initiatives that drive business growth

• Identify and act on three strategic priorities for the fiscal year
• Launch a new product offering aimed at accelerating business growth
• Increase revenue by 20% through targeted sales and marketing efforts

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Measuring progress and tracking OKRs

Now that you know your goals, it’s time to start executing. A project management tool is a valuable asset that merges alignment, accountability, and engagement in one place. Here’s how to do it step by step:

1. Clarify the vision and strategic priorities

Before setting OKRs, ensure everyone understands the organization’s high-level direction.

• What to do: Align leadership or teams around a shared vision and strategic goals
• Why it matters: Clear vision ensures OKRs are focused and purposeful

2. Draft objectives collaboratively

Objectives should be qualitative, inspiring, and aligned with strategic priorities.

• What to do: Draft 3–5 objectives that describe what you want to achieve, not how
• Why it matters: Strong objectives unify teams and guide decision-making

3. Define measurable key results

Each objective should have 2–5 measurable key results that define success.

• What to do: Set key results that are specific, time-bound, and outcome-focused (e.g., metrics, milestones, completion rates)
• Why it matters: Key results keep progress measurable and objective

4. Break down OKRs into executable tasks

Turn each key result into actionable work that your team can own and deliver.

• What to do: Identify projects, tasks, and initiatives needed to drive progress on each key result
• Why it matters: Execution bridges the gap between ambition and impact

5. Track progress and course-correct

Review OKR progress regularly and adjust based on feedback and performance.

• What to do: Set up weekly or bi-weekly check-ins to evaluate progress and address blockers
• Why it matters: Regular visibility helps teams stay accountable and adapt quickly

6. Reflect and reset

At the end of the cycle, reflect on outcomes, learnings, and impact.

• What to do: Run a retrospective to capture what worked, what didn’t, and what to improve
• Why it matters: Reflection ensures your OKRs evolve and become more effective over time

Bonus tip: Leverage ready-to-use templates to launch faster

Use tools like ClickUp’s Company OKRs Template to align your team and track progress toward achieving your goals. With ClickUp, you can easily create clear OKRs for every department or team within your organization so everyone knows what to prioritize to get the job done.

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✅ Good OKR examples vs. ❌ Bad OKR examples

Committed vs. Aspirational OKRs

There are two types of goals in the OKR methodology you should know: committed and aspirational.

🤝 Committed OKRs

Committed OKRs are the agreed-upon goals prioritized to reach company success. People, resources, and schedules are rearranged to ensure they get done. Companies want to achieve 100% of their committed OKRs.

🌔 Aspirational OKRs

Aspirational OKRs (moonshots) are ambitious and more challenging to accomplish, but they push us to think outside the box and innovate. Unlike committed OKRs, they don’t have a clear path for completion or actual knowledge of how to get there. So if you’ve completed at least 70% of your aspirational OKRs, consider it a success!

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What are some OKR Objectives Key Results Examples?

Objectives and Key Results (OKRs) help organizations align their goals and track measurable outcomes. Here are some example OKRs across various departments:

1. IT/Ops Team OKR Example

Objective: Improve infrastructure efficiency and security.

• Key Result 1: Reduce system downtime to less than 1% per month.
• Key Result 2: Complete 100% of security audits for critical systems by Q4.
• Key Result 3: Increase system performance by 20% through optimization efforts.

2. Marketing Team OKR Example

Objective: Increase brand awareness and engagement.

• Key Result 1: Achieve a 30% increase in website traffic by the end of Q2.
• Key Result 2: Grow social media followers by 15% across all platforms.
• Key Result 3: Generate 200 new qualified marketing leads per month.

3. Software Development Team OKR Example

Objective: Deliver high-quality product features faster.

• Key Result 1: Reduce bug backlog by 50% by Q3.
• Key Result 2: Increase code coverage of automated tests to 80%.
• Key Result 3: Decrease average feature development cycle time from 4 weeks to 2 weeks.

4. Agency OKR Example

Objective: Improve client satisfaction and retention.

• Key Result 1: Increase client NPS (Net Promoter Score) from 70 to 85 by end of the year.
• Key Result 2: Reduce client churn rate by 20%.
• Key Result 3: Onboard 10 new high-value clients within 6 months.

5. Company-Wide Productivity OKR Example

Objective: Enhance overall company productivity and collaboration.

• Key Result 1: Achieve a 15% increase in cross-departmental project delivery speed.
• Key Result 2: Conduct 5 productivity improvement workshops across all departments and increase employee engagement.
• Key Result 3: Implement a new collaboration tool with a 90% adoption rate within 6 months.

Each OKR example ties a broad objective to specific, measurable outcomes, helping teams stay aligned and accountable.

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Start Tracking your Team’s OKRs With ClickUp!

Too often, we feel pressure from our individual and work goals, leaving us mentally and physically drained by the day’s end. So we say “yes” to every request and tell ourselves it’s just part of the job.

OKRs help establish boundaries and encourage us to say “no” when asked to pursue the wrong things. We hope these examples and tips gave you clarity and structure to optimize your writing process. ✍️💡

If you need a distraction-free space to organize your thoughts as you write your OKRs and tasks, try ClickUp for free today!

Everything you need to stay organized and get work done.

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