10 Best Campaign Management Software Tools in 2025

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A staggering 71% of marketing campaigns fail to achieve set goals despite businesses allocating almost 10% of their revenues to marketing efforts.
This is not surprising, considering that managing marketing campaigns can feel like juggling disjointed systems and fragmented processes, completely blindfolded.
Lack of real-time visibility across projects and campaigns adds delays and inefficient resource location, and this problem is compounded by scattered communication.
Campaign management software and tools can help businesses get exponentially better at organizing and optimizing things that actually matter, leading to more successful marketing campaigns.
This guide will introduce you to the must-try campaign management tools of 2024 and help you understand their best features and pros and cons so you can choose the right campaign management platform for your business needs. ? ?

Campaign management tools are software solutions designed to help businesses plan, track, execute, and analyze their marketing campaigns more efficiently, from goal setting to performance analysis.
An online campaign management tool lets you manage your entire marketing cycle in one place, matching manpower, time, and budget with tasks, processes, timelines, and metrics.
Choosing from among a plethora of campaign management software options is not easy. In general, you’d want to check off the following capabilities:
Whether you’re looking for a simpler way to manage social media posts across multiple marketing channels or seeking more complex campaign performance and data analytics tools, there’s something for every requirement.
Without further ado, let’s look at the holy grail of marketing campaign management tools.
When it comes to digital marketing campaigns, various marketing campaign management software platforms exist, including those for campaign planning, project management, content creation, expense tracking, timeline, and goals management, social media marketing, marketing automation, and more.

ClickUp is an all-in-one project management and productivity tool that helps you centralize and manage your work, collaboration, and communication from one place.
So what makes ClickUp a top campaign management tool for marketers?
Not only does it offer hundreds of advanced features but it also provides a fully customizable platform to allow any team and business to configure ClickUp to fit their needs, preferences, and use cases, including as a marketing project management software and campaign management tool.
This level of flexibility allows sales and marketing teams to configure ClickUp to cater to their ever-evolving needs, from campaign planning, and mapping a campaign calendar, to tracking campaign performance, and other marketing projects or needs.
Use digital Whiteboards for strategy planning, ClickUp Docs for campaign briefs, SOPs, List view with Custom Fields and custom statuses for streamlined campaign management workflow, and custom Dashboards to make data-driven decisions to maximize campaign performance.
Additionally, ClickUp offers advanced workflow automation, team collaboration, and goal-tracking features to help you optimize resource allocation, automate repetitive tasks, and manage every part of your campaign.
Another exciting feature that ClickUp offers is its AI writing assistant, ClickUp AI. ⚡️
ClickUp AI is a revolutionary tool built into the ClickUp platform to help you work faster, write smarter, and ignite your creativity with hundreds of expert-crafted tools for every use case, including creating campaign ideas, writing campaign briefs, planning marketing campaigns, and so much more.
PRO TIP
Plan, execute, and manage your marketing campaigns all in one platform with the Marketing Campaign Template by ClickUp. This list is filled out with sample tasks at every marketing phase along with other important elements to get you started.

Sender is an email and SMS marketing automation platform that helps businesses manage their marketing campaigns easily and profitably.
Design your own email from scratch or choose from a library of beautiful-looking pre-made design templates. With the email scheduler, you can easily manage email and SMS broadcast campaigns, while the automation builder lets you automate email and SMS campaigns.
As a capable campaign management tool, Sender lets you fully automate prospect intake using popups and sign-up forms. You may then set up drip campaigns on autopilot to nurture newer leads through personalized buying journeys at scale with smart segmentation.
Best for: Small brands and ecommerce stores that want to grow their businesses with email and SMS marketing automation

HubSpot is primarily a customer relationship management (CRM) platform providing powerful capabilities for businesses to streamline and manage their marketing, sales, customer service, and operations.
HubSpot’s marketing hub provides a complete range of premium features and tools, including content creation, landing pages, social media marketing, SEO campaigns management, email campaigns, marketing automation, and more, for businesses to attract their ideal audience and profitably convert them into paying customers.
Create, deliver, and automate eye-catching, high-converting email campaigns at scale. Design landing pages for your traffic campaigns using a WYSIWYG (What You See Is What You Get) drag-and-drop builder and drive conversions profitably.
Use powerful dashboards to view campaign performance and optimize it with a data-driven approach. Lastly, use Hubspot’s social media tools to manage, measure and monetize high ROI ad and social media marketing campaigns.
Check out these Hubspot alternatives!

Salesforce is a comprehensive customer, marketing, and sales management platform designed for large to enterprise businesses wishing to improve customer relationships, boost process efficiencies, and increase the return on investment (ROI) of their business efforts.
Salesforce’s high-quality AI-driven personalization capabilities help businesses build and scale highly relevant campaigns. Its marketing GPT module facilitates the use of generative AI to save time across the campaign lifecycle while claiming to decrease customer acquisition costs. Run smarter campaigns by leveraging the power of a unified customer data source to deliver real-time intelligence across multiple channels.
Lastly, its Customer 360 module helps businesses connect their sales, service, marketing, and IT teams over a single collaborative platform, boosting efficiencies and effectiveness across the board.
Check out these Salesforce CRM alternatives!

Hootsuite is a social media campaign management tool that helps users compose, schedule and publish content across social media profiles. It is a powerful tool for engaging potential customers, monitoring trends, promoting content, running ad campaigns, and leveraging a data-driven approach using social media analytics.
Hootsuite helps businesses with content inspiration through ready-to-use social media templates in a variety of dimensions, content discovery streams to see what’s doing rounds, and AI-powered hashtag suggestions to get discovered by your target audience. Its social media calendar features help users plan and strategize social media content, besides collaborating on approval workflows to ensure content integrity.
One of its more interesting features is the shared inbox that centralizes comments and direct messages across marketing channels, allowing your business representatives to engage efficiently and collaboratively.
Hootsuite helps businesses of all sizes, social media managers, digital marketing agencies, and freelance digital marketers help manage their social media campaigns more productively while staying on top of trends and performance metrics all the time.
Check out these Hootsuite alternatives!

Mailchimp is an all-in-one marketing automation platform that offers features such as email marketing, online store builder, appointment scheduler, landing page builder, and more to help businesses market their products and services better.
Its marketing CRM module has powerful contact management features and ready-made segments to help you understand and leverage customer data and insights to customize your engagement and marketing strategies.
Create tailored experiences for your prospects that deliver the right message at the right time with Mailchimp’s behavioral targeting and personalization features.
Mailchimp provides businesses of all types and sizes, agencies, and freelancers with well-rounded capabilities to design and set into motion fully-optimized digital marketing campaigns that grow your business by scaling sales and customer lifetime value (LTV).
Check out these Mailchimp alternatives!

Snov.io is a versatile sales automation and lead generation platform that helps businesses streamline their outreach campaigns. It provides all-in-one features for email marketing, lead generation, email verification, and outreach automation.
Using its email finder, users can discover pre-verified leads based on their target ICP (Ideal Customer Profile) while its email verifier feature helps reduce bounce rates by cleaning up your email lists.
Leverage its powerful sales CRM to build sales pipelines with up to 100 stages, configure deal stage management, manage deal and prospect documentation and notes, track leads using tags, and push for better teamwork using the shared calendar.
Snov.io offers robust features to businesses looking for better ways to manage their outreach campaigns, including lead find and verification, email outreach, campaign automation, and a sales CRM, to help improve the efficiency and effectiveness of marketing campaigns.

Whatagraph is a data platform that allows businesses to manage their marketing data better to benefit from data-driven insights.
Import your data smoothly using native integrations, display it using premade widgets and templates, and share your insights with clients and internal stakeholders using a LIVE dashboard, automated email alerts, and data exports. Utilize state-of-the-art data warehouses such as Google’s Big Query to perform analytics at scale and customize both the look and metrics of your reports.
No matter the type and scale of the campaign, Whatagraph helps businesses streamline the campaign management process by allowing them to connect their marketing data sources directly, visualize data effortlessly and share insights quickly.

Trendhero is an all-in-one digital marketing tool that helps users efficiently discover, analyze and connect with influencers. With over 90 metrics to evaluate influencers, Trendhero helps businesses run their influencer marketing campaigns more profitably.
Use over 20 powerful filters to discover influencers by categories, size, location, language, and similar accounts. Leverage daily insights that include follower count history, mentions impact, and the best time for posting. Lastly, connect quickly and easily with hundreds of influencers via email to discuss business requirements and receive proposals.
Trendhero features robust campaign management features, including easy-to-use workflows, one-click access to influencer contacts, and detailed analytics to help users stay on top of their influencer marketing campaigns.

SproutLoud is a marketing automation solution that aims to increase sales and revenue for businesses through channel partners in local marketing. It helps you improve efficiencies, decrease costs and increase marketing ROI through a number of features, including asset management, local marketing automation, analytics, and more
Customize and execute local marketing campaigns in a streamlined manner while using comprehensive analytics data to understand the ROI on every campaign, including partner engagement and platform usage statistics.
Retailers, dealers, distributors, and agents can organize and control marketing assets, consolidate multiple marketing processes into a single centralized hub, executing localized campaigns in less time with better results. What’s more, its analytics module offers both businesses and their channel partners the benefit of improved campaign performance through data-driven insights.
That brings us to the end of the journey spent comparing the top campaign management tools that we believe are worth trying out if your business is looking for ways to manage its marketing campaigns and internal business processes more productively.
The right campaign management tools can help your business:
Any business, no matter the niche or industry that could benefit from better optimization of its resources, must consider investing in a campaign management tool.
Today’s fast-paced times and competitively challenging business landscapes demand efficient management of limited business resources.
Campaign management tools can help businesses streamline their workflows, optimize their marketing processes, and align everything in line with their business goals.
Whether it’s the unbeatable project management capabilities of ClickUp, the powerful email marketing features of Sender, or the social media management prowess of HootSuite and SproutLoud, each tool brings its unique strengths to the table. Combined, they form a powerful toolkit that allows businesses to manage campaigns effectively across multiple channels.
Additionally, the campaign management tools covered here can supercharge a company’s technology stack.
ClickUp, for instance, can serve as a centralized hub for campaign planning, task assignment, and goal tracking. When combined with the advanced automation and personalization features of Sender or the in-depth data analytics and reporting capabilities of Whatagraph, businesses can gain invaluable insights and make data-driven decisions to optimize their marketing strategies.
By incorporating the right mix of campaign management tools into their operations, businesses can leverage cutting-edge martech (marketing technology) to drive efficiencies, enhance communication, and boost the returns on their marketing efforts.
Guest Writer:

Sender.net
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