Campaign Management Tools Blog Feature

10 Best Campaign Management Software Tools in 2024

A staggering 71% of marketing campaigns fail to achieve set goals despite businesses allocating almost 10% of their revenues to marketing efforts.

This is not surprising, considering that managing marketing campaigns can feel like juggling disjointed systems and fragmented processes, completely blindfolded. 

Lack of real-time visibility across projects and campaigns adds delays and inefficient resource location, and this problem is compounded by scattered communication.

Campaign management software and tools can help businesses get exponentially better at organizing and optimizing things that actually matter, leading to more successful marketing campaigns.

This guide will introduce you to the must-try campaign management tools of 2024 and help you understand their best features and pros and cons so you can choose the right campaign management platform for your business needs. 📣 📈

What is a Campaign Management Tool?

Campaign management tools are software solutions designed to help businesses plan, track, execute, and analyze their marketing campaigns more efficiently, from goal setting to performance analysis.

An online campaign management tool lets you manage your entire marketing cycle in one place, matching manpower, time, and budget with tasks, processes, timelines, and metrics.

Manage your end-to-end workflow with a campaign management software like ClickUp, and use the Campaign and Promotion Template to streamline your request intake to campaign planning and execution

Benefits of Campaign Management Tools

The right campaign management tools can help your business:

  • Operate better-streamlined workflows
  • Improve planning and execution
  • Track real-time resource allocation and performance analytics
  • Collaborate more efficiently
  • Communicate more effectively
  • Automate repetitive tasks and sub-processes, and more

Any business, no matter the niche or industry that could benefit from better optimization of its resources, must consider investing in a campaign management tool.

What to Look for In Campaign Management Software

Choosing from among a plethora of campaign management software options is not easy. In general, you’d want to check off the following capabilities:

  • Intuitive interface for ease of daily use
  • End-to-end project management capabilities
  • Marketing automation capabilities
  • Customizable workflows
  • Robust collaboration and communication features
  • Ability to integrate with other pre-existing or popular new-age and legacy marketing tools
  • Niche capabilities such as social media project management, email marketing campaign management, ad campaigns management, etc.
  • Powerful real-time metrics reporting and analytics
  • Cost-effectiveness
  • Mobile application for on-the-go working, and more

Whether you’re looking for a simpler way to manage social media posts across multiple marketing channels or seeking more complex campaign performance and data analytics tools, there’s something for every requirement.

Without further ado, let’s look at the holy grail of marketing campaign management tools.

The 10 Best Campaign Management Software in 2024

When it comes to digital marketing campaigns, various marketing campaign management software platforms exist, including those for campaign planning, project management, content creation, expense tracking, timeline, and goals management, social media marketing, marketing automation, and more.

1. ClickUp

Best for project management, marketing campaign management, and team collaboration

Using ClickUp for project management and team collaboration
Bring all your work and teams in one place with ClickUp

ClickUp is an all-in-one project management and productivity tool that helps you centralize and manage your work, collaboration, and communication from one place.

So what makes ClickUp a top campaign management tool for marketers?

Not only does it offer hundreds of advanced features but it also provides a fully customizable platform to allow any team and business to configure ClickUp to fit their needs, preferences, and use cases, including as a marketing project management software and campaign management tool.

This level of flexibility allows sales and marketing teams to configure ClickUp to cater to their ever-evolving needs, from campaign planning, and mapping a campaign calendar, to tracking campaign performance, and other marketing projects or needs.

Use digital Whiteboards for strategy planning, ClickUp Docs for campaign briefs, SOPs, List view with Custom Fields and custom statuses for streamlined campaign management workflow, and custom Dashboards to make data-driven decisions to maximize campaign performance.

Additionally, ClickUp offers advanced workflow automation, team collaboration, and goal-tracking features to help you optimize resource allocation, automate repetitive tasks, and manage every part of your campaign.

Another exciting feature that ClickUp offers is its AI writing assistant, ClickUp AI. ⚡️

ClickUp AI is a revolutionary tool built into the ClickUp platform to help you work faster, write smarter, and ignite your creativity with hundreds of expert-crafted tools for every use case, including creating campaign ideas, writing campaign briefs, planning marketing campaigns, and so much more.

Best features

  • Task management: Choose from over 35 ClickApps to customize task management to their needs, including automating tasks, assigning sprint points, adding custom field data, and more
  • Project Hierarchy structure: ClickUp offers a refreshingly unique way to organize teams, projects, campaigns, and more with its robust project Hierarchy structure. This includes creating Spaces for teams and departments, separate Folders for different projects, and lists for tasks
  • Workflow automations: Simplify campaign management by automating manual processes and routine tasks. With 50+ actions, triggers, and conditions to create automation flows, you can eliminate repetitive tasks, saving time and effort
  • Nested subtasks and checklists: Simplify complex projects by breaking them down into tasks and subtasks. It also allows the creation of checklists within specific tasks to chart and monitor progress;
  • Tracking and analytics: ClickUp boasts of real-time tracking and analytics, enabling users to measure key performance indicators through charts, graphs, and detailed reports to adopt a data-driven approach to managing their project resources
  • Customizable templates: Access over 1,000 customizable templates for every team and various use cases such as campaign tracking and analytics, email marketing campaign, campaign planning, and other templates for marketing
  • Integration capabilities: Connect ClickUp to over 1,000 work tools, including popular marketing tools like Tableau, Hubspot, and Salesforce, making ClickUp one of the best campaign management tools today for marketing teams today
  • Mobile app: ClickUp mobile app allows you to manage your campaigns on the go—access tasks, communicate with team members, and stay updated at all times

PRO TIP
Plan, execute, and manage your marketing campaigns all in one platform with the Marketing Campaign Template by ClickUp. This list is filled out with sample tasks at every marketing phase along with other important elements to get you started.

Limitations

  • New users are likely to experience a learning curve
  • Not all views are available on the mobile app yet

Pricing

  • Free Forever: Feature-rich free plan
  • Unlimited: $7 per month/user
  • Business: $12 per month/user
  • Enterprise: Contact for pricing
  • ClickUp AI: Free trial available; add it to any paid Workspace for just $5 per member/month

Customer ratings and reviews

  • G2: 4.7 out of 5 (8,200+ reviews)
  • Capterra: 4.7 out of 5 (3,700+ reviews)

2. Sender

Best for email and SMS marketing automation

Email marketing with Sender.net
Campaign overview dashboard via Sender.net

Sender is an email and SMS marketing automation platform that helps businesses manage their marketing campaigns easily and profitably.

Design your own email from scratch or choose from a library of beautiful-looking pre-made design templates. With the email scheduler, you can easily manage email and SMS broadcast campaigns, while the automation builder lets you automate email and SMS campaigns.

As a capable campaign management tool, Sender lets you fully automate prospect intake using popups and sign-up forms. You may then set up drip campaigns on autopilot to nurture newer leads through personalized buying journeys at scale with smart segmentation.

Best for: Small brands and ecommerce stores that want to grow their businesses with email and SMS marketing automation

Best features

  • Email and SMS automation: Set up powerful automation campaigns, including welcome series, abandoned cart reminders, post-purchase upsells and down sells, and more, using the drag-and-drop automation builder tool
  • Smart segmentation and personalization: Automatically segment prospects during intake based on preferences or custom fields while using personalization to make everyone feel like your message was written just for them
  • Interactive, high-converting spin-to-win popups, and forms: Use highly engaging spin-to-win popups and forms to build and grow your email list of potential customers
  • Drag-and-drop email builder and templates: Sender’s feature-rich library of editable, mobile-friendly email templates, and also a drag-and-drop email builder to start building your own designs from scratch
  • Powerful reporting: Make sense of detailed analytics through easy-to-follow analytics and reports, anytime, anywhere
Email automation in Sender (via Sender.net)

Limitations

  • The free plan is generous but carries Sender’s branding
  • The platform does not support affiliate campaigns

Pricing

  • Free Forever: Feature-rich free plan for 2,500 subscribers and 15,000 emails per month
  • Standard: $8 per month for up to 30,000 emails and 2,500 subscribers
  • Professional: $29 per month for up to 60,000 emails and 2,500 subscribers
  • Enterprise: Contact for pricing

Customer ratings and reviews

  • G2: 4.4 out of 5 (44 reviews)
  • Capterra: 4.6 out of 5 (143 reviews)

3. HubSpot

Best for tracking marketing campaigns and analytics

Hubspot
Dashboard view in Hubspot (via Hubspot)

HubSpot is primarily a customer relationship management (CRM) platform providing powerful capabilities for businesses to streamline and manage their marketing, sales, customer service, and operations.

HubSpot’s marketing hub provides a complete range of premium features and tools, including content creation, landing pages, social media marketing, SEO campaigns management, email campaigns, marketing automation, and more, for businesses to attract their ideal audience and profitably convert them into paying customers.

Create, deliver, and automate eye-catching, high-converting email campaigns at scale. Design landing pages for your traffic campaigns using a WYSIWYG (What You See Is What You Get) drag-and-drop builder and drive conversions profitably. 

Use powerful dashboards to view campaign performance and optimize it with a data-driven approach. Lastly, use Hubspot’s social media tools to manage, measure and monetize high ROI ad and social media marketing campaigns.

Best features

  • Marketing automation: Nurture and score leads on autopilot while also laser targeting both prospects and customers based on their online store behavior and interactions with your brand
  • Online form builder: Generate qualified leads using ready-to-convert, custom forms with the user-friendly form design tool
  • Customer relationship management (CRM): Automatically create and update customer records, track their activities, and access part interactions, helping streamline workflows and foster long-term relationships
  • Landing page builder: Design high-converting landing pages that convert casual visitors into interested leads. Further, optimize conversions with analytics and SEO suggestions easily
  • In-depth analytics: Track email and landing page campaign performance while gaining valuable data-backed insights through built-in analytics, reports, and interactive dashboards

Limitations

  • Prohibitively expensive for small businesses and more so as your requirements scale
  • Both customizations and the use of advanced features may need expert assistance

Pricing

  • Free: One email automation, 2,000 emails/month, and other free tools
  • Starter: $20 per month for up to 1,000 marketing contacts
  • Professional: $890 per month for up to 2,000 marketing contacts
  • Enterprise: $3,600 per month for up to 10,000 marketing contacts

Customer ratings and reviews

  • G2: 4.4 out of 5 (9,536+ reviews)
  • Capterra: 4.5 out of 5 (5,537+ reviews)

Check out these Hubspot alternatives!

4. Salesforce

Best for managing customer data and process automation

Salesforce Marketing Cloud Intelligence Dashboard Example
Email overview dashboard via Salesforce

Salesforce is a comprehensive customer, marketing, and sales management platform designed for large to enterprise businesses wishing to improve customer relationships, boost process efficiencies, and increase the return on investment (ROI) of their business efforts.

Salesforce’s high-quality AI-driven personalization capabilities help businesses build and scale highly relevant campaigns. Its marketing GPT module facilitates the use of generative AI to save time across the campaign lifecycle while claiming to decrease customer acquisition costs. Run smarter campaigns by leveraging the power of a unified customer data source to deliver real-time intelligence across multiple channels.

Lastly, its Customer 360 module helps businesses connect their sales, service, marketing, and IT teams over a single collaborative platform, boosting efficiencies and effectiveness across the board.

Best features

  • Customer relationship management (CRM): Primarily known for its CRM capabilities, Salesforce helps businesses manage their prospect contact information, record customer interactions, identify opportunities, track leads and drive marketing campaigns, all from a single dashboard
  • Marketing automation: Salesforce’s marketing automation module allows businesses to automate and optimize marketing campaigns. It includes smart tools for email marketing, lead nurturing, lead scoring, campaign management, and more
  • Customer journey mapping: Visualize and strategize custom buyer journeys across various touchpoints. Identify opportunities to engage customers and deliver personalized experiences, leading to enhanced customer experiences
  • Email campaign management: Create and send targeted email campaigns to your contact lists or segments. Use responsive email templates, smart personalization, and detailed analytics to design and execute high-converting email campaigns with ease
  • Social media management: Manage and monitor your social media presence by scheduling posts, engaging with followers and prospects, monitoring social conversations, and more
  • Lead scoring and routing: Automatically assign values to leads based on their ongoing behavior and engagement while ensuring that the more valuable leads are directed to the best sales resources in your organization

Limitations

  • Significantly costly, and this goes up even more with add-ons, customizations, and additional apps and services
  • Salesforce can be as difficult and complex to set up initially as it is feature rich and versatile

Pricing

  • Free Forever: 30-day free trial
  • Essentials: $25 per month/user
  • Professional: $75 per month/user
  • Enterprise: $150 per month/user
  • Unlimited: $300 per month/user

Customer ratings and reviews

  • G2: 4.3 out of 5 (14,105+ reviews)
  • Capterra: 4.4 out of 5 (17,664+ reviews)

Check out these Salesforce CRM alternatives!

5. Hootsuite

Best for scheduling, managing, and publishing social media posts

Stay on top of conversations on key topics, track the performance of your posts and brand mentions, and monitor competitor activities with Hootsuite
Viewing Boards via Hootsuite

Hootsuite is a social media campaign management tool that helps users compose, schedule and publish content across social media profiles. It is a powerful tool for engaging potential customers, monitoring trends, promoting content, running ad campaigns, and leveraging a data-driven approach using social media analytics.

Hootsuite helps businesses with content inspiration through ready-to-use social media templates in a variety of dimensions, content discovery streams to see what’s doing rounds, and AI-powered hashtag suggestions to get discovered by your target audience. Its social media calendar features help users plan and strategize social media content, besides collaborating on approval workflows to ensure content integrity. 

One of its more interesting features is the shared inbox that centralizes comments and direct messages across marketing channels, allowing your business representatives to engage efficiently and collaboratively.

Hootsuite helps businesses of all sizes, social media managers, digital marketing agencies, and freelance digital marketers help manage their social media campaigns more productively while staying on top of trends and performance metrics all the time.

Best features

  • Bulk social media scheduler and calendar: Identify opportunities in your social media content calendar and schedule hundreds of posts to get published at the best times for maximum engagement
  • Automated inbox: Centralize all your social media interactions in one inbox, making customer engagement more manageable and efficient​
  • OwlyWriter AI: Generative AI that enables you to generate social media captions and post ideas instantly to create social media content that wins every time
  • Connectivity: Use 150+ apps to share assets and data across your favorite social networks including Facebook, LinkedIn, Instagram, Google My Business, TikTok, and more
  • Social Media Advertising: Design, publish, and analyze social media ad campaigns on Facebook, LinkedIn, and Instagram from a centralized, user-friendly dashboard

Limitations

  • Hootsuite is one of the most pricey social media campaign management tools around
  • Users have reported it to be occasionally buggy

Pricing

  • Free: 30-day free trial
  • Professional: $99 per month for one user and 10 social accounts
  • Team: $249 per month for three users and 20 social accounts
  • Business: $739 per month for five users and 35 social accounts
  • Enterprise: Contact for pricing

Customer ratings and reviews

  • G2: 4.1 out of 5 (3,906+ reviews)
  • Capterra: 4.4 out of 5 (3,442+ reviews)

Check out these Hootsuite alternatives!

6. Mailchimp

Best for marketing automation and email marketing

MailChimp Audience Dashboard Example
Audience dashboard example via Mailchimp

Mailchimp is an all-in-one marketing automation platform that offers features such as email marketing, online store builder, appointment scheduler, landing page builder, and more to help businesses market their products and services better.

Its marketing CRM module has powerful contact management features and ready-made segments to help you understand and leverage customer data and insights to customize your engagement and marketing strategies. 

Create tailored experiences for your prospects that deliver the right message at the right time with Mailchimp’s behavioral targeting and personalization features.

Mailchimp provides businesses of all types and sizes, agencies, and freelancers with well-rounded capabilities to design and set into motion fully-optimized digital marketing campaigns that grow your business by scaling sales and customer lifetime value (LTV).

Best features

  • Email marketing campaigns: Use features such as pre-designed email templates, dynamic content personalization, and subject line helper to design beautiful looking emails that convert
  • Campaign manager: Manage multiple projects across different channels from a unified dashboard. Monitor key campaign touchpoints, tasks, and consolidated analytics with ease
  • Predictive demographics: Use the power of predictive AI (Artificial Intelligence) to personalize your marketing with intelligently forecasted demographic data, leading to higher-engagement campaigns
  • Campaign templates: Use 100+ premade templates with a variety of content blocks and design elements to launch professional-looking email & landing page campaigns in no time
  • A/B testing: Test everything from subject lines, from names, content, images, layouts, and send times to identify and lock winning variables using A/B and multivariate testing

Limitations

  • User interface can be hard for newbies to navigate and get used to
  • Limited customization options

Pricing

  • Free: 500 contacts and 1000 emails/month
  • Essentials: Free for one month. Starts from $9.28/month for 500 contacts and 5,000 emails/mont
  • Standard: Free for one month. Starts from $13.86/month for 500 contacts, 6,000 emails/month and full automation features
  • Premium: Starts from $277.14/month for 10,000 contacts, 150,000 emails/month, and unlimited users

Customer ratings and reviews

  • G2: 4.4 out of 5 (4,967+ reviews)
  • Capterra: 4.5 out of 5 (16,155 reviews)

Check out these Mailchimp alternatives!

7. Snov.io

Best for sales automation, prospecting, and cold outreach

Using Snov.io for sales automation, prospecting, and cold outreach
Prospect list in Snov.io

Snov.io is a versatile sales automation and lead generation platform that helps businesses streamline their outreach campaigns. It provides all-in-one features for email marketing, lead generation, email verification, and outreach automation.

Using its email finder, users can discover pre-verified leads based on their target ICP (Ideal Customer Profile) while its email verifier feature helps reduce bounce rates by cleaning up your email lists.

Leverage its powerful sales CRM to build sales pipelines with up to 100 stages, configure deal stage management, manage deal and prospect documentation and notes, track leads using tags, and push for better teamwork using the shared calendar.

Snov.io offers robust features to businesses looking for better ways to manage their outreach campaigns, including lead find and verification, email outreach, campaign automation, and a sales CRM, to help improve the efficiency and effectiveness of marketing campaigns.

Best features

  • Email finder: Collect targeted leads that are pre-verified to both reduce lead sourcing and verification time, as well as eliminate email bounce-backs
  • Drip campaigns: Scale your campaigns with custom email sequences injected with personalization and supported by automated follow-ups
  • Email verifier: Make email addresses go through a 7-tier verification process that reduces bounce rates and increases the probability of campaign success
  • Email warm-up: Improve inbox deliverability by automating sending of emails over time to build a positive sender reputation with email service providers
  • Sales CRM: Optimize your sales workflow by tracking leads, deals, tasks, and resources and communicating and collaborating effectively and efficiently

Limitations

  • CRM capabilities are basic
  • UI & UX can be non-intuitive to operate when getting started

Pricing

  • Free: Trial self-renews every 30 days and includes 150 email credits, and 100 email recipients
  • Starter: $39/month for 1,000 email credits and 5,000 email recipients
  • Pro 5K: $99/month for 5,000 email credits and 10,000 email recipients
  • Fully Managed Service: Starting at $2,999/month for 1,000+ SOM companies, and 1,000+ ICP contacts

Customer ratings and reviews

  • G2: 4.5 out of 5 (262 reviews)
  • Capterra: 4.5 out of 5 (195 reviews)

8. Whatagraph

Best for managing campaign data

Whatagraph Account Dashboard Overview Example
Account overview dahsboard via Whatagraph

Whatagraph is a data platform that allows businesses to manage their marketing data better to benefit from data-driven insights.

Import your data smoothly using native integrations, display it using premade widgets and templates, and share your insights with clients and internal stakeholders using a LIVE dashboard, automated email alerts, and data exports. Utilize state-of-the-art data warehouses such as Google’s Big Query to perform analytics at scale and customize both the look and metrics of your reports.

No matter the type and scale of the campaign, Whatagraph helps businesses streamline the campaign management process by allowing them to connect their marketing data sources directly, visualize data effortlessly and share insights quickly.

Best features

  • Heterogeneous data sources: Pull data in from multiple channels including CRM, email marketing, paid ads, analytic and SEO platforms using 40+ native integrations or custom API
  • Big data analytics: Easily and securely transfer any and all marketing data to your own BigQuery cloud to maintain a centralized database and for analytics at scale
  • Live access and automated sharing: Share secure access to real-time reports while also enabling automatic sharing of generated reports with stakeholders on predefined schedules;
  • Cross-channel reporting: Transform raw marketing data into insightful cross-channel reports easily using the “Smart Builder” feature
  • Custom branding: Create a powerful impression on clients by customizing your reports to reflect your visual branding. You can go further by setting up a custom domain for shared reports and email send-outs

Limitations

  • Interface can be buggy and error-prone at times
  • Pricing plans are extremely expensive, and there is no free tier as well


Pricing

  • Free: No free tier. Only a 30-day money-back guarantee on all paid plans
  • Professional: Starts from $223/month for up to 25 data sources and five users
  • Premium: Starts from $335/month for up to 50 data sources and 10 users
  • Custom: Includes over 100 data sources and unlimited users. Contact for pricing

Customer ratings and reviews

  • G2: 4.1 out of 5 (3,906+ reviews)
  • Capterra: 4.4 out of 5 (3,442+ reviews)

9. Trendhero

Best for influencer marketing, analytics, and outreach

Demo report dashboard in trendHERO
Demo report dashboard via trendHERO

Trendhero is an all-in-one digital marketing tool that helps users efficiently discover, analyze and connect with influencers. With over 90 metrics to evaluate influencers, Trendhero helps businesses run their influencer marketing campaigns more profitably.

Use over 20 powerful filters to discover influencers by categories, size, location, language, and similar accounts. Leverage daily insights that include follower count history, mentions impact, and the best time for posting. Lastly, connect quickly and easily with hundreds of influencers via email to discuss business requirements and receive proposals.

Trendhero features robust campaign management features, including easy-to-use workflows, one-click access to influencer contacts, and detailed analytics to help users stay on top of their influencer marketing campaigns.

Best features

  • Analytics: Access in-depth analytics with over 90 metrics, including checks for fake followers, demographics, and audience interests to evaluate if the influencer’s audience fits your target demographic
  • Search: Featuring a sophisticated search tool that applies over 20 filters to over a 100 million strong database, your business can discover nano, micro, and even macro influencers that truly align with your brand and campaign objectives
  • Tracking: Obtain real-time information about your own, your competitors, and influencer accounts, such as follower count growth, mentions, and the best posting times
  • Outreach: Connect with hundreds of influencers via email in no time with automated email outreach, doing away with manual searches and clerical delays. Trendhero includes highly personalized dynamic email templates that are designed to increase response rates

Limitations

  • Limited number of filters to comb a massive database
  • Some users have reported it as taking a lot of time to analyze

Pricing

  • Free: Limited free account with basic features, plus a 14-day free trial of all paid plans
  • Lite: $9.99/month and includes 10 reports/month and tracking of three accounts
  • Pro: $29.99/mo and includes 50 reports/month and tracking of 20 accounts
  • Advanced: $99.99/month and includes 200 reports/month and tracking of 50 accounts

Customer ratings and reviews

  • G2: 4.4 out of 5 (79 reviews)
  • Capterra: Not available

10. SproutLoud

Best for through-channel marketing automation

SproutLoud marketing analytics dashboard
Marketing analytics dashboard via SproutLoud

SproutLoud is a marketing automation solution that aims to increase sales and revenue for businesses through channel partners in local marketing. It helps you improve efficiencies, decrease costs and increase marketing ROI through a number of features, including asset management, local marketing automation, analytics, and more

Customize and execute local marketing campaigns in a streamlined manner while using comprehensive analytics data to understand the ROI on every campaign, including partner engagement and platform usage statistics.

Retailers, dealers, distributors, and agents can organize and control marketing assets, consolidate multiple marketing processes into a single centralized hub, executing localized campaigns in less time with better results. What’s more, its analytics module offers both businesses and their channel partners the benefit of improved campaign performance through data-driven insights​​.

Best features

  • Ad builder and digital asset management: Collaborate on creating custom brand-compliant ads and marketing assets with your local partners, avoiding costly delays and expensive agency fees
  • Local marketing automation: Expedite digital campaigns across Facebook, LinkedIn, Yelp, and more on the one hand, while balancing traditional newspaper, radio, and custom print ads on the other
  • Funds management: Monitor funding offered to and contributions received from partner networks, therefore, running transparent yet secure multi-party, Co-Op advertising campaigns
  • Marketing analytics: Track key performance indicators on tactics, campaigns, and partners for both digital and offline, traditional media. Benefit from daily, weekly, and monthly reports
  • Security: SproutLoud’s platform is SOC 2 Type II, PCI, HIPAA, GDPR, and CCPA compliant and the data centers that contain its data comply with the same high standards of data security requirements

Limitations

  • Users report a steep initial learning curve with the tool
  • No free plan

Pricing

  • Free: No free tier, only a limited free trial
  • Paid Plans: Contact for pricing

Customer ratings and reviews

  • G2: 4.9 out of 5 (166 reviews)
  • Capterra: 4.6 out of 5 (10 reviews)

That brings us to the end of the journey spent comparing the top campaign management tools that we believe are worth trying out if your business is looking for ways to manage its marketing campaigns and internal business processes more productively.

Manage Your Marketing Campaigns with ClickUp

Today’s fast-paced times and competitively challenging business landscapes demand efficient management of limited business resources.

Campaign management tools can help businesses streamline their workflows, optimize their marketing processes, and align everything in line with their business goals.

Whether it’s the unbeatable project management capabilities of ClickUp, the powerful email marketing features of Sender, or the social media management prowess of HootSuite and SproutLoud, each tool brings its unique strengths to the table. Combined, they form a powerful toolkit that allows businesses to manage campaigns effectively across multiple channels.

Additionally, the campaign management tools covered here can supercharge a company’s technology stack. 

ClickUp, for instance, can serve as a centralized hub for campaign planning, task assignment, and goal tracking. When combined with the advanced automation and personalization features of Sender or the in-depth data analytics and reporting capabilities of Whatagraph, businesses can gain invaluable insights and make data-driven decisions to optimize their marketing strategies.

By incorporating the right mix of campaign management tools into their operations, businesses can leverage cutting-edge martech (marketing technology) to drive efficiencies, enhance communication, and boost the returns on their marketing efforts.


Guest Writer:

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Sender.net

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