mailchimp_alternatives

10 Best Mailchimp Alternatives for Email Marketing in 2024

Email marketing platforms enable marketers to design, schedule, send, and analyze email campaigns. Mailchimp is particularly popular among its competitors, primarily for the streamlined interface and powerful tools that it has to offer. 📈

Mailchimp has its limitations. For instance, the free plan does not offer email scheduling, and the Essentials plan won’t help you personalize or optimize the email campaign beyond a point. 

The pricing is based on the number of contacts you have, so your costs start to balloon as your audience grows.

Moreover, advanced marketing automation and generative AI for email copywriting are quickly becoming table stakes. Mailchimp offers those only in its expensive, higher-tier plans, which makes it difficult for smaller companies to adopt.  

Marketing teams now have several alternatives to Mailchimp that they can explore—email marketing tools like Mailchimp that have features best suited to what they prioritize and at a price point they are comfortable with. 

This list of the top 10 Mailchimp alternatives for email marketing will help you discover features and pricing that work best for you and your team.

What Should You Look for in Mailchimp Alternatives?

Before moving to our top Mailchimp alternatives, let’s explore some key features to look for in an email marketing tool:

  • Ease of use: The platform should be easy to navigate and suitable for both beginners and seasoned marketers
  • Advanced list management: The tool should be able to segment and manage your audience effectively
  • Email scheduling: It should allow you to schedule emails, a must-have feature for efficient campaign planning
  • Quick customer support access: Good customer support is vital, especially for troubleshooting and guidance
  • Customizable templates: A variety of templates can help save time and create visually appealing emails
  • Automation features: Automation can not only save time but help personalize the user experience and help you create user journeys or sales funnels
  • Analytical tools: Insightful analytics are essential for tracking the performance and optimizing the effectiveness of your campaigns
  • Integration capabilities: The tool should seamlessly integrate with other platforms and tools your business uses
  • Pricing options: The tool should offer a variety of pricing plans so you can pick one depending on your budget and the scale of your operations

The 10 Best Mailchimp Alternatives to Use in 2024

Now that you know what features and functionalities to look for in email marketing platforms, let’s look at the top 10 Mailchimp alternatives worth trying in 2024.

1. MailerLite

via MailerLite

One of the popular Mailchimp alternatives, MailerLite offers a suite of tools for creating professional email campaigns, newsletters, landing pages, and websites. The platform’s drag-and-drop editor, powered by an AI generator, allows easy design customization.

Mailterlite’s iOS app is specifically intuitive for managing campaigns on the go—even for advanced features such as creating drip campaigns or advanced targeting, automation, or surveys. 

Mailerlite integrates with popular services such as Zapier, Stripe, WordPress, and Shopify and offers a free account option with 24/7 support and a 30-day premium trial.

MailerLite best features

  • Create newsletters, build landing pages and automated journeys–all in one place
  • Get email automation in the free plan
  • Ensure emails reach the subscribers’ inboxes due to a high email deliverability rate 
  • Find reliable customer support for troubleshooting and queries

MailerLite limitations

  • Custom HTML editor is available only in the advanced plan
  • Landing page templates and custom domain hosting are limited to paid plans
  • Limitations in editing subscriber lists and selecting new templates
  • Missing some advanced features like detailed email reporting and advanced automation

MailerLite pricing

  • Free: Offers essential features for up to 1000 subscribers
  • Growing Business: Starts at $10/month, including additional features like auto resend campaign
  • Advanced: Begins at $20/month, with features like custom HTML editor and unsubscribe page builder
  • Enterprise: Custom solution with variable pricing based on specific needs and subscriber database size

MailerLite ratings and reviews

  • G2: 4.6/5 (809 reviews)
  • Capterra: 4.7/5 (1901 reviews)

2. ActiveCampaign

ActiveCampaign Dashboard
via ActiveCampaign

ActiveCampaign is an email marketing software designed to cater to businesses of all sizes. It blends email marketing, automation, and CRM for email marketing teams. It uses machine learning for segmentation and personalization across email, messaging, chat, and text.

While it’s comprehensive in its offerings, ActiveCampaign is particularly noted for its advanced automation tools and integration capabilities. This makes ActiveCampaign one of the leading Mailchimp alternatives for businesses seeking a high level of control and customization in their marketing campaigns.

ActiveCampaign best features

  • Track sites and events, and access inline forms and campaign reports
  • Build landing pages, lead ads, and various form types
  • Integrate with platforms such as WooCommerce, Shopify, and BigCommerce
  • Use split testing to ensure more opens and buys

ActiveCampaign limitations

  • No free plan is available, with the cheapest plan starting at $70/month for a team of three users
  • Can be overwhelming for users who want to focus only on specific functions like email marketing
  • Phone support is available only for customers on the Enterprise plan

ActiveCampaign pricing

  • Lite: Starts at $29/mo billed annually or $39/month billed monthly
  • Plus: Begins at $49/mo billed annually or $70/month billed monthly
  • Professional: Starts at $149/mo billed annually or $187/month billed monthly
  • Enterprise: Custom pricing for large organizations with advanced needs

ActiveCampaign ratings and reviews

  • G2: 4.5/5 stars (10,570 reviews)
  • Capterra: 4.6/5 stars (2323 reviews)

3. Brevo

Brevo Dashboard
via Brevo

Brevo, formerly called Sendinblue, is a modern email marketing platform that facilitates effective communication between businesses and their customers. With a rebranded visual identity, Brevo is now focused on offering a user-friendly interface, making it approachable for users of all levels of expertise.

Brevo offers customizable email templates, a drag-and-drop editor, transactional emails, and the ability to run SMS and WhatsApp campaigns. The ability to run text-based campaigns differentiates it from other Mailchimp alternatives.

Brevo best features

  • Send 300 emails per day using the free version
  • Access free unlimited contact storage on all plans
  • Combine all emails and messages in one inbox

Brevo limitations

  • Landing page builder is included only in the Business plan and lacks variety in third-party integrations
  • Customer support is limited, with no live chat support in the Starter plan, and phone support is available only in the Business plan

Brevo pricing

  • Free: Includes basic features like email templates and a daily limit of 300 emails
  • Starter: Begins with $25/mo, no daily sending limit, and basic reporting and analytics
  • Business: Offers more advanced features like A/B testing and advanced statistics at $65/mo
  • BrevoPlus: Custom pricing, including advanced security and personalized support options

Brevo ratings and reviews

  • G2: 4.5/5 stars (672 reviews)
  • Capterra: 4.5/5 stars (1858 reviews)

4. Constant Contact

Constant Contact Dashboard
via Constant Contact

Tailored for small businesses, Constant Contact is a feature-packed email marketing tool. It is best known for its user-friendly interface, allowing easy campaign management.

The platform includes drag-and-drop email templates, a marketing CRM, task priority manager, event management, and social marketing. Pricing starts at $12/month, accommodating up to 500 subscribers. It’s one of the more affordable Mailchimp alternatives, but costs rise sharply with increasing subscriber count.

Constant Contact best features

  • Identify trends in emails through powerful reporting based on who engages with the emails 
  • Integrate Facebook, Google Ads, and Instagram to find new leads
  • Use recommended subject lines and AI to create attractive emails
  • Access scheduled email sends in higher-tier plans

Constant Contact limitations

  • Lacks sophisticated and flexible workflows
  • The account cancellation process is cumbersome, requiring phone contact within business hours

Constant Contact pricing

  • Lite: Starting at $12/month, includes essential features like email templates and marketing CRM
  • Standard: Begins at $35/month, adds features like pre-built automations and A/B subject line tests
  • Premium: Starting at $80/month, includes advanced features like custom automations and revenue reporting

Constant Contact ratings and reviews

  • G2: 4/5 stars (5712 reviews)
  • Capterra: 4.3/5 stars (2619 reviews)

5. Omnisend

Omnisend Dashboard
via Omnisend

Omnisend streamlines customer engagement, conversion, and reactivation through email marketing and multiple channels. Tailored for e-commerce businesses, it is one of the popular Mailchimp alternatives among retail businesses.

It is known for simplifying the process of creating professional, shoppable emails with a library of customizable templates. This enables the addition of products and dynamic discount codes without any coding.

Omnisend best features

  • Access an extensive library of customizable templates for professional emails
  • Resend emails to non-openers through Campaign Booster 
  • Track analytics and ROI to measure campaign success

Omnisend limitations

  • Lacks an RSS feature for blog integration
  • Slower customer support response times
  • Unlimited email sends are restricted to the Pro plan

Omnisend pricing

  • Free: Basic email functionalities with a limit of 500 monthly email sends
  • Standard plan: Priced at $16/month, offering more sends and additional features like unlimited web push notifications
  • Pro plan: At $59/month, includes unlimited email and SMS sends, plus advanced reporting

Omnisend ratings and reviews

  • G2: 4.5/5 stars (836 reviews)
  • Capterra: 4.7/5 stars (704 reviews)

6. Campaign Monitor

Campaign Monitor Dashboard
via Campaign Monitor

With various user-friendly templates, Campaign Monitor’s email marketing software is focused on ease of use and effectiveness. 

The platform provides data segmentation and comprehensive automation features, facilitating targeted and efficient email marketing campaigns. 

Campaign Monitor is mainly used to analyze campaign performance and track user paths deeply.

Campaign Monitor best features

  • Customize templates with various web fonts
  • Get effective data segmentation options for targeted campaigns
  • Give your subscribers a preference center to choose how you interact with them

Campaign Monitor limitations

  • High cost compared to competitors
  • Limited A/B testing with only two variants

Campaign Monitor pricing

  • Lite: Starts at $11 but limits the number of emails per month
  • Essentials: Unlimited email sends at $19/month
  • Premier: $149/month with added phone support and advanced features like advanced link tracking and send-time optimization

Campaign Monitor ratings and reviews

  • G2: 4.1/5 stars (692 reviews)
  • Capterra: 4.5/5 stars (487 reviews)

7. GetResponse

GetResponse Dashboard
via GetResponse

GetResponse has evolved from a traditional email marketing tool to an all-in-one e-commerce and online marketing solution. 

It now offers comprehensive features, including email marketing, chat features, e-commerce tools, and webinar hosting.

GetResponse is best known for its custom landing pages as part of the conversion funnel and powerful automation features—making it one of the best Mailchimp alternatives.

GetResponse best features

  • Use extensive email marketing tools such as autoresponders and signup forms
  • Get highly customized customer journey mapping using advanced marketing automation capabilities
  • Access a collection of around 215 contemporary and editable email templates

GetResponse limitations

  • Limited split testing options with only five subject headers or content variants
  • The more sophisticated features like marketing automation, webinar hosting, and e-commerce tools are available only on higher-tier plans

GetResponse pricing

  • Email Marketing: Basic email marketing features for lists under 500 records at $19/month
  • Marketing Automation: Features like event-based workflows and contact sorting at $59/month
  • Ecommerce Marketing: $119/per month, with varying features like advanced automation, e-commerce tools, and webinar hosting

GetResponse ratings and reviews

  • G2: 4.3/5 stars (640 reviews)
  • Capterra: 4.2/5 stars (475 reviews)

8. ConvertKit

CovertKit Dashboard
via ConvertKit

ConvertKit is an email marketing platform designed specifically for creators such as bloggers, online course creators, and digital sellers.

It offers a user-friendly interface and streamlined automation accessible to creators at all skill levels. ConvertKit enables you to have paid newsletters and sell digital products as a solopreneur, making it a full-stack marketing tool.

ConvertKit best features

  • Personalize email sequences with automation
  • Focus on plain text emails to maintain a personal connection with the audience
  • Target specific subscriber groups through efficient list management 

ConvertKit limitations

  • Limited selection of pre-designed email templates
  • Pricing is tied to the number of subscribers

ConvertKit pricing

  • Free plan: Includes basic features like email broadcasts and unlimited forms, free for up to 1000 subscribers
  • Creator plan: Starts at $9/month with visual automation builders
  • Creator Pro plan: Begins at $25/month with priority live chat and email support

ConvertKit ratings and reviews

  • G2: 4.4/5 stars (190 reviews)
  • Capterra: 4.7/5 stars (194 reviews)

9. Moosend

Moosend Dashboard
via Moosend

A versatile Mailchimp alternative, Moosend comes with effective list management with comprehensive segmentation options.

Moosend’s in-depth campaign tracking to monitor sales and conversions from email marketing efforts is a top utility feature for beginners.

Moosend best features

  • Choose from over 75 modern and clean email templates
  • Get flexible marketing automation options with an excellent workflow editor

Moosend limitations

  • Limited advanced analytics
  • Email template designs, while professional, are not as creative as some users might prefer

Moosend pricing

  • Free trial: Includes basic features for 30 days with 1,000 subscribers and automation workflow
  • Pro: Starts at $9 with an added SMTP server
  • Enterprise: Custom quote; includes all Pro features like audience discovery

Moosend ratings and reviews

  • G2: 4.7/5 stars (561 reviews)
  • Capterra: 4.7/5 stars (190 reviews)

10. Hubspot

HubSpot Dashboard
via HubSpot

HubSpot is suitable for businesses looking to enhance their email marketing strategies with various professional tools, including a custom landing page builder.

Providing excellent A/B testing and analytics tools for effective campaign management, HubSpot also offers various templates for websites, emails, and landing pages.

What makes it one of the best Mailchimp alternatives is its integration with social media, which amplifies the reach of your email marketing efforts.

HubSpot best features

  • Manage customer relationships and insights better with a free CRM tool with unlimited contacts
  • Use efficient marketing automation and segmentation for targeted campaigns
  • Expand the reach of marketing efforts by integrating social media marketing options 

HubSpot limitations

  • The pricing structure can be steep, especially moving from the “Starter” to more advanced packages
  • The platform’s comprehensive features might be overwhelming for beginners or small businesses

HubSpot pricing

  • Starter: Begins at $20 per month with limited functionalities
  • Professional and Enterprise: Comes with extensive features but are significantly more expensive, with the Professional plan starting at $890 per month and the Enterprise plan at $3,600 per month

HubSpot ratings and reviews

  • G2: 4.4/5 stars (10493 reviews)
  • Capterra: 4.5/5 stars (5747 reviews)

Other Email Tools

While the focus here has been primarily on email marketing tools, it’s important to consider platforms that, while not exclusively meant for it, can significantly enhance your email marketing efforts. ClickUp is a prime example, offering generative AI-powered features that complement and streamline the email marketing process.

ClickUp

ClickUp Views
Explore ClickUp to manage your campaigns and projects with the power of AI, 15+ views, and task automations

ClickUp isn’t just a project management tool; it’s a versatile platform that can be a valuable asset in your email marketing strategy.

ClickUp’s Email Project Management lets you integrate email marketing campaigns within your project management workflows. This ensures your email marketing tasks are managed and aligned with your broader project goals and deadlines.

To streamline and integrate email tasks into your overall project management, try ClickUp’s Email Marketing Template to organize and manage your email campaigns efficiently.

Streamline email marketing workflows with the ClickUp Email Marketing Template
Effectively coordinate with your team, and simplify your content scheduling and email performance tracking, and streamline your email marketing workflows with the ClickUp Email Marketing Campaign Template

ClickUp also offers communication plan templates to simplify your communication strategies.

Be limitless with ClickUp AI

The ClickUp AI Writing Assistant can help craft compelling, error-free email content, saving time and enhancing creativity. It’s a tool that can generate ideas, frameworks, and even entire email drafts, making the content creation process more efficient.

Use ClickUp AI to write faster and polish your copy, email responses, and more
Use ClickUp AI to write faster and polish your copy, email responses, and more

Remote collaboration made easy with ClickUp

By facilitating collaboration and project management, ClickUp Design ensures your email marketing roadmaps are created efficiently and aligned with your campaign goals. It helps prioritize your work and provides built-in features to set timelines and reminders.

ClickUp 3.0 Whiteboards simplified
Brainstorm, strategize, or map out workflows with visually collaborative ClickUp Whiteboards

ClickUp features

  • Integrate email marketing within the broader scope of projects using comprehensive project management tools 
  • Assort all emails with filters using email management features
  • Collaborate better with advanced communication tools, including Email, Chat, and Clip 
  • Generate error-free email content with AI writing assistance in Docs 

ClickUp limitations

  • Lacks specialized email marketing features
  • More suited for project management than dedicated email marketing

ClickUp pricing

  • Free Forever
  • Unlimited: $7/month per user
  • Business: $12/month per user
  • Enterprise: Get in touch with the sales team for a custom plan

ClickUp ratings and reviews

  • G2: 4.7/5 (9183 reviews)
  • Capterra: 4.7/5 (3920 reviews)

Toward Running Better Email Campaigns

Email marketing is known to be a cost-effective method of promoting your products and services. Right now, Mailchimp may be your go-to tool, or you could be looking to get started with your email marketing campaigns.

Whatever the case, these alternatives will take your email campaigns a notch up and get you a better ROI. 

Add ClickUp to the mix! In addition to being a project management tool, its email management features and communication tools can help drive your email marketing goals.

Sign up for ClickUp today and get those emails going! 🎉

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