Managing email marketing campaigns is complicated enough without having to invest in a separate tool to get the job done. That’s why you need a purpose-built customer relationship management (CRM) for email marketing teams.
There are lots of these tools on the market, but which one is right for you? We’ve done the research to bring you the 10 best CRMs for email marketing teams available in 2024.
We’ll tell you what to look for and how to decide which is right for you. Let’s take a closer look at the winning CRMs for email marketing. 🏆
10 Best CRM for Email Marketing Teams in 2024
Summarize this article for me pleaseWhat Should You Look for in a CRM for Email Marketing?
There are plenty of great CRM systems out there, but only a handful that are ideal for email marketing teams. Here are some details to consider when you’re looking for a CRM for email marketing campaigns:
- Ease of use: Is the CRM software straightforward and simple to use?
- Features: Does the CRM software have all the features you need like analyzing customer data?
- Scope of app: Can this tool optimize the entire customer journey or just one aspect of it?
- Integrations: Does its email marketing tools integrate with your existing apps?
- Pricing: Is the CRM software affordable, or is it at the top of your budget?
- Experience: Does the app enhance your team or customer experience?
- Plans: Is there a plan that has everything you need? Do you need to pay extra for upgrades?
Think about your own unique needs and what functionality you need your CRM for email marketing to handle. Consider whether you need an all-in-one customer relationship management solution, if you’re happy to add in third-party integrations, or a tool that gives you even more than email marketing capabilities.
Summarize this article for me pleaseThe 10 Best CRMs for Email Marketing Teams in 2024
If you’re looking for the best CRM for email marketing teams, you’re in the right place. Here’s our shortlist of the CRM systems we’d recommend to teams that want to run effective, streamlined email marketing campaigns.
1. ClickUp
ClickUp is one of the best marketing project management software tools and CRM software for savvy marketing teams that want to stay productive, work more effectively, and drive results. 📈
Using ClickUp as your marketing CRM means you’ll manage and grow your customer relationships in one place. Manage client accounts, streamline your workflows with ClickUp Automations, and visualize your pipeline from potential customer to loyal VIP.
Run your email operations through ClickUp and stay in touch with your customers and clients at the right moments. Make deals happen, send project updates, and onboard your customers in a more engaging way without leaving the comfort of ClickUp. This combined CRM and project management approach is ideal for companies that want to drive growth through smart use of customer data.
Enjoy a high-level view of customer lifetime values, average deal sizes, and more. Use this data to make smart decisions about when and what to share with these customers via email marketing.
Start your own CRM system from scratch, or use a CRM template like the CRM Template by ClickUp to shortcut your way to success with a foundation that makes managing leads, sales, and client relationships easy.
Maximize the value of ClickUp for email marketing by making it a central part of your marketing strategy and workflow. Use ClickUp Docs to collaborate on campaign ideas and plans, map out email funnels with ClickUp Whiteboards, and connect ClickUp to email marketing software like Mailchimp or ConvertKit with Zapier.
ClickUp best features
- Collaborate on email marketing campaign ideas, funnels, and plans in ClickUp Docs
- Enjoy access to over 15 custom view types, including Kanban boards and List views
- Create your own Custom Fields to personalize your CRM system
- Integrate email into ClickUp to stay in touch with customers without leaving the platform
- Work more productively with email task management
- Streamline your workflows to save time on repetitive tasks
- Enjoy a CRM for project management and email marketing
- Organize and segment your records and email lists by location, industry, or another field
- Automate your CRM workflows with conditional logic
- Build your own custom Dashboards to get an overview of what’s happening and monitor your email marketing KPIs
- Integrate with over 1,000 other apps through integrations
ClickUp limitations
- With so many features, the platform may feel overwhelming at first glance
- ClickUp doesn’t have specific marketing or email automation features, so you may wish to integrate with another tool to make this happen
ClickUp pricing
- Free Forever
- Unlimited: $7/month per user
- Business: $12/month per user
- Enterprise: Contact for pricing
- ClickUp Brain: Available on all paid plans for $5/Workspace member/month
ClickUp ratings and reviews
- G2: 4.7/5 (8,000+ reviews)
- Capterra: 4.7/5 (3,000+ reviews)
2. ActiveCampaign
ActiveCampaign is popular as an email marketing tool, but it also has CRM functionality. The platform bundles CRM, email marketing, and marketing automation to create a one-stop shop for you to manage sales, marketing, and ecommerce together. 🛒
ActiveCampaign best features
- Segment your database to run more targeted email campaigns
- Automate nurture campaigns and send emails based on triggers
- Send broadcast emails, targeted emails, autoresponders, transaction emails, and more
- Customize your emails with a drag-and-drop design experience
ActiveCampaign limitations
- Some users report that the search and filtering functions are frustrating to navigate across CRM software
- Users who want more specific targeting may find some of the automation segmentation options limiting for specific email marketing needs
ActiveCampaign pricing
For both CRM and email marketing, you’ll need ActiveCampaign’s Bundle plan:
- Plus: $93/month for five users and 1,000 contacts
- Professional: $386/month for 10 users and 2,500 contacts
- Enterprise: Contact for pricing
ActiveCampaign ratings and reviews
- G2: 4.5/5 (10,000+ reviews)
- Capterra: 4.6/5 (2,000+ reviews)
3. Keap
Keap is a CRM platform marketed at small businesses. It’s an all-in-one platform that covers both marketing and sales teams with a minimalist design and focus on automated emails and customer engagement. use the software to automate regular and repetitive tasks for your marketing team, freeing up time to focus on creativity and strategy. 💭
Keap best features
- Embed lead capture forms on your website and landing pages
- Segment your audience within the CRM to build customized sending lists
- Create personalized workflows that automatically send emails and texts based on user behavior
- Use built-in email templates or customize to create your own
Keap limitations
- Some users wish the reporting options were more flexible and in-depth
- The tool is aimed at small businesses, but some may find the pricing outside their budget
Keap pricing
- Pro: Starting at $159/month for two users and up to 1,500 contacts
- Max: Starting at $229/month for three users and up to 2,500 contacts
Keap ratings and reviews
- G2: 4.2/5 (1,000+ reviews)
- Capterra: 4.1/5 (1,000+ reviews)
4. HubSpot
HubSpot offers marketing teams a complete solution when it comes to sales and marketing. Use the Marketing Hub to power your email marketing efforts, including contact management, campaign management, landing pages, and reporting tools. 🔋
HubSpot best features
- Manage contacts and campaigns in one place with HubSpot CRM
- Send personalized bulk emails at scale with email marketing automation
- Use the form builder to create and embed forms to capture leads
- Option to extend functionality to sales, content management, customer service, and operations through additional Hub subscriptions
HubSpot limitations
- There’s no built-in task management system like you’d find in other CRMs, such as ClickUp
- Some users report that there’s a lack of flexibility in creating landing pages
HubSpot pricing
- Free
- Starter: Starting at $18/month
- Professional: Starting at $800/month
- Enterprise: Starting at $3,600/month
HubSpot ratings and reviews
- G2: 4.4/5 (10,000+ reviews)
- Capterra: 4.5/5 (3,000+ reviews)
5. Pipedrive
Pipedrive is a CRM solution that’s heavily focused on lead scoring, sales automation, and lead generation for sales reps, but it’s also an email marketing platform. Build email campaigns, customize your layouts, and distribute your emails to your contact database. 📧
Pipedrive best features
- View email communication history within your contact profiles
- Use the drag-and-drop email builder to customize a template or create your own
- Segment your contact list to send the right emails to the right people
- Get insights into campaign performance with built-in email analytics
Pipedrive limitations
- You currently can’t use dates as triggers in automation sequences, which may impact some users
- Some users may find the lack of branding and customization options an issue for its CRM software
Pipedrive pricing
- Essential: $15/month per user
- Advanced: $29/month per user
- Professional: $59/month per user
- Power: $69.90/month per user
- Enterprise: $99/month per user
Pipedrive ratings and reviews
- G2: 4.2/5 (1,000+ reviews)
- Capterra: 4.5/5 (2,000+ reviews)
6. Insightly
Insightly is a CRM tool that’s designed to grow as your marketing team and company scale up. It includes features for sales, marketing, and services—all three operations run from one place. Insightly Marketing allows you to share relevant emails with the right contacts at the right time, to drive engagement and revenue. 💰
Insightly best features
- Share contact data with sales and service teams to better serve customers
- Send different types of emails, including promotional, newsletters, and transactional
- Use built-in templates or customize to make your own with its email marketing tools
- Design landing pages and embed forms to capture leads across the CRM platform
Insightly limitations
- Some users want more customization options than the CRM system allows
- Building forms may be difficult for non-technical users, some users suggest
Insightly pricing
To use both the email marketing tools and features and CRM, you’ll want the Insightly All-in-One plan:
- Plus: Starting at $349/month
- Professional: Starting at $899/month
- Enterprise: Starting at $2,599/month
Insightly ratings and reviews
- G2: 4.2/5 (800+ reviews)
- Capterra: 4/5 (600+ reviews)
7. Nutshell
Nutshell is a CRM for email marketing teams that includes contact management, sales automation, email sequences, and more. The platform is designed to bring sales and marketing teams closer to create a better overall experience. 🌻
Nutshell best features
- Design personalized one-to-one sales sequences, lead nurturing campaigns, and drip campaigns
- Use built-in email templates and placeholders to save time when composing emails
- Build smart lists using custom filters and fields
- Evaluate the success of your campaigns with email analytics, including open rates and click-through rates
Nutshell limitations
- The mobile app features are more limited than the web version
- Some users report that the search function doesn’t always surface relevant contacts
Nutshell pricing
- Foundation: $19/month per user
- Pro: $49/month per user
- Power AI: $59/month per user
- Enterprise: $79/month per user
- Campaigns add-on: Starting at $5/month for 100 contacts
- VisitorIQ add-on: Starting at $19/month for 50 unlocks
- Revenue Booster add-on: $37/month
Nutshell ratings and reviews
- G2: 4.2/5 (800+ reviews)
- Capterra: 4.2/5 (400+ reviews)
8. Freshmarketer by Freshworks
Freshmarketer is a purpose-built CRM for email marketing from Freshworks. This platform is designed for ecommerce businesses that want to use marketing automation to scale revenue, loyalty, and growth. 🤝
Freshmarketer by Freshworks best features
- Enjoy a unified CRM that works for sales, marketing, and customer support
- Segment your audience and send targeted emails based on their behavior and preferences
- Engage with potential buyers across email, live chat, SMS, and more
- Use automated workflows to send relevant emails at key points like abandoned carts or shipping updates
Freshmarketer by Freshworks limitations
- Some users wish there were more customization options
- The filtering options for segmenting your audience may feel limiting for some marketers
Freshmarketer by Freshworks pricing
- Free
- Growth: $23/month for 2,000 contacts
- Pro: $179/month for 5,000 contacts
- Enterprise: $359/month for 10,000 contacts
Freshmarketer by Freshworks ratings and reviews
- G2: 4.5/5 (7,000+ reviews)
- Capterra: 4.5/5 (500+ reviews)
9. Copper
Copper is a CRM system that’s designed to work with Google Workspace, so this could be a plus point if that’s the ecosystem your team or company has bought into. The tool automatically pulls data from your Workspace to create a CRM for service, sales, and marketing. ⚒️
Copper best features
- Build more engaging emails for Gmail with custom email templates and merge fields
- Automatically generate emails based on a contact’s account status, engagement, and more
- Build email sequences to connect with customers at the right moments
- Sync contact data with other external marketing and sales tools
Copper limitations
- You currently can’t duplicate automations, so you need to create every one manually
- Some users wish the reporting features were more robust
Copper pricing
- Basic: $29/month per user
- Professional: $69/month per user
- Business: $134/month per user
Copper ratings and reviews
- G2: 4.5/5 (1,000+ reviews)
- Capterra: 4.4/5 (500+ reviews)
10. Zoho CRM
Zoho CRM bills itself as a fast-moving enterprise CRM for sales and marketing teams. The platform covers marketing automation well, with features like segmentation, marketing attribution, email campaigns, and marketing analysis. 📊
Zoho CRM best features
- Segment your customers based on a wide range of attributes so you send more meaningful emails
- Build web forms that capture leads and send them directly into your CRM
- Save email templates so you don’t need to recreate them every time
- Understand the success of your email campaigns with email analytics
Zoho CRM limitations
- Some users say that the learning curve is steep
- There may be limited functionality between Zoho CRM and third-party integrations, which might affect the way you use the software
Zoho CRM pricing
- Standard: $20/month per user
- Professional: $35/month per user
- Enterprise: $50/month per user
- Ultimate: $65/month per user
Zoho CRM ratings and reviews
- G2: 4/5 (2,000+ reviews)
- Capterra: 4.3/5 (6,000+ reviews)
Summarize this article for me pleaseDrive More Engagement With the Best CRM for Email Marketing
The best email marketing teams already have so much to do. It’s time to change the way you work and look for a CRM for email marketing that makes the entire process feel easier. Use this guide to shortlist a few apps to consider, or go ahead and sign up for a free plan or trial with one that you’re considering.
If you’re looking for one app to replace them all, try ClickUp for free. Our all-in-one productivity and project management hub comes complete with a robust CRM feature, giving you the chance to run everything from one place. Centralize your email marketing operations and your team will work more effectively, productively, and strategically. 🤩
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