Marketing Analytics Software Tools

10 Marketing Analytics Software Tools in 2024

In this era of digital innovation, the role of marketing analytics has never been more critical for marketing teams. Behind every successful marketing campaign lies lots of analysis, revealing valuable insights that drive decisions and propel growth.

However, navigating the vast world of marketing data can be overwhelming for marketing teams, especially without the best marketing analytics tools to help. That’s where these 10 leading marketing analytics tools come into play, ready to transform raw marketing data into actionable intelligence.

In this guide, we higlight the top marketing analytics tools that empower marketers!

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What Should You Look for in Marketing Analytics Tools?

When choosing the best marketing analytics tools for your business, several key factors should guide your decision-making process. By prioritizing these aspects in your search for marketing analytics tools, you can find the one that perfectly aligns with your marketing goals.

  • Data integration capabilities: Look for marketing analytics tools that seamlessly integrate with various marketing data sources, including all your marketing channels and social media platforms, website analytics, email marketing analytics tools, and customer relationship management (CRM) systems. This ensures a comprehensive view of your marketing efforts and enables data-driven decision-making
  • Real-time reporting and dashboards: An analytics tool with real-time insights is vital for agile marketing strategies. Choose marketing analytics tools that offer dynamic reporting and interactive dashboards, allowing you to monitor the marketing performance of your campaigns, identify trends for each of your marketing channels, and make quick adjustments as needed
  • Advanced analytics features: Seek marketing analytics tools that go beyond basic metrics for your marketing channels. Look for web analytics tools, predictive analytics, machine learning capabilities, and AI-driven algorithms to gain deeper insights and unlock hidden opportunities
  • Customization and scalability: Every business has unique needs, so your marketing analytics tools should be flexible enough to adapt to your specific requirements. Additionally, consider the tool’s scalability to accommodate your marketing efforts as your business grows
  • User-friendly interface: A complex marketing analytics software can hinder productivity. Opt for marketing analytics tools that boast an intuitive user experience, making it easy for marketers of all skill levels to navigate and utilize effectively
  • Data security and compliance: Marketing data often contains sensitive information. Ensure your marketing analytics tools adhere to the latest data security standards and comply with relevant regulations to safeguard your marketing data and maintain customer trust
  • Customer support and training: Robust customer support and training resources are crucial for a smooth onboarding process and ongoing success with your analytics tool. Look for providers that offer comprehensive assistance for your marketing efforts
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The 10 Best Digital Marketing Analytics Tools to Use in 2024

1. ClickUp

ClickUp views
See the 15+ views in ClickUp to customize your workflow to your needs

Best for marketing project analytics

ClickUp’s highly customizable platform makes it extremely convenient for marketing managers to integrate it with the right marketing analytics tools in order to track marketing campaigns, projects, and initiatives at scale. 

This all-in-one productivity platform is a favorite analytics tool for marketing teams because it can be easily designed to support cross-functional teams. Some notable features like ClickUp Dashboards and the platform’s integrations with critical analytics tools help improve marketing workflows significantly.

ClickUp best features

  • ClickUp allows you to create dynamic project dashboards that double as a reporting tool and task manager. Edit tasks, add notes, and communicate about a project all in one place
  • ClickUp easily integrates with various relevant analytics tools and helps streamline all your processes into one easy-to-navigate workflow
  • Access thousands of customizable templates which you can use to analyze your campaign reports swiftly and seamlessly (check out these QBR templates!)
  • The whiteboard feature allows marketing managers to visually map their strategy
  • Teams and individuals are able to manage their marketing calendar with ClickUp’s Calendar view feature

ClickUp limitations

  • Not all views are available on the mobile app, yet
  • Steep learning curve because of its vast range of functionalities

ClickUp pricing

  • Free Forever
  • Unlimited: $7/month per user 
  • Business: $12/month per user
  • Enterprise: Custom pricing available
  • ClickUp AI is available on all paid plans for $5 per Workspace member per month

ClickUp customer ratings

  • G2: 4.7/5 (6,700+ reviews)
  • Capterra: 4.7/5 (3,600+ reviews)

2. Tableau

Best for visualizing data

Tableau is a business intelligence platform that helps organizations visualize and understand their marketing data in order to implement high-converting customer engagement.

This visual analytics software centers on enhancing the flow of analysis and making information more accessible to relevant stakeholders via visualization.

Tableau best features

  • Marketing data management and embedded analytics
  • Interactive fiscal calendar
  • 1,400+ learning resources
  • Artificial intelligence and machine learning functionalities
  • Integration with marketing analytics tools like Salesforce, Slack, Mulesoft, and more

Tableau limitations

  • Difficulty with adjusting dashboard views and arrangements
  • Some knowledge of Python is needed to set up data automation on the platform
  • Most formatting and advanced visualization settings are available on the software’s desktop version, while its cloud version lacks them
  • Limited programming options available for predictive modeling and data processing

Tableau pricing

  • Creator
    • Cloud: $70/month per user
    • Server: $70/month per user
  • Explorer
    • Cloud: $42/month per user
    • Server: $35/month per user
  • Viewer
    • Cloud: $15/month per user
    • Server: $12/month per user

Tableau customer ratings

  • G2: 4.3/5 (1,800+ reviews)
  • Capterra: 4.5/5 (2,100+ reviews)

3. Google Analytics

Best for website analytics

An integral part of the Google Marketing Platform, Google Analytics offers free marketing analytics tools and solutions for collecting and analyzing website data. This marketing analytics tool generates critical website and app analytics reports that give relevant insights, enabling companies to make smarter and better-informed business decisions.

With Google Analytics, businesses can learn more about their site visitors, how they behave, and the best ways to convert them into loyal customers.

Google Analytics best features

  • Predictive capabilities via privacy-safe machine learning models built by Google Analytics
  • Check out the real-time acquisition, engagement, and monetization reports in Google Analytics
  • Google Analytics boasts an advertising workspace for understanding marketing ROI and making data-driven budgeting decisions
  • Data collection and admin APIs
  • Google BigQuery export
  • Google Analytics has integrations with Google Ad Manager, Google Data Studio, Search Console, Salesforce, and more

Google Analytics limitations

  • Difficulty setting up accurate segments
  • The Google Analytics data analysis process is not beginner-friendly compared to other marketing analytics tools
  • No direct customer support is available

Google Analytics pricing

  • Free
  • Paid: Contact the business’ sales team for more details

Google Analytics customer ratings

  • G2: 4.5/5 (6100+ reviews)
  • Capterra: 4.7/5 (7500+ reviews)

4. Heap Analytics

Best for tracking user behavior

If you are looking to monitor your customer’s digital journey, analyze user behavior and improve retention, Heap Analytics is among the top marketing analytics tools. It enables easy division of your critical clients into relevant segments where you can monitor them separately and use the insights to optimize for a better customer journey or experience.

Heap Analytics best features

  • Data governance, security, and privacy 
  • Data analysis dashboards, charts, and playbooks
  • Heatmaps and session replays for monitoring user behavior and customer journeys on websites and mobile apps

Heap Analytics limitations

  • Data exports for this analytics tool are limited
  • Needs some form of training to implement completely

Heap Analytics pricing

  • Free
  • Growth: Sign up and install the free snippet to get an estimate
  • Pro: Custom session pricing
  • Premium: Custom session pricing

Heap Analytics customer ratings

  • G2: 4.3/5 (900+ reviews)
  • Capterra: 4.5/5 (30+ reviews)

5. Whatagraph

Best for creating reports

Whatagraph is an all-in-one marketing analytics tool where marketing agencies and professionals can visualize, share and import data to enhance marketing efforts. This software was founded in 2015 with a focus on minimizing complexity compared to other marketing analytics tools when it comes to interpreting data and creating insightful reports.

Whatagraph best features

  • Integration with BigQuery
  • Over 40 native integrations with other marketing analytics tools to pull data from
  • Smart Builder feature that creates custom reports about user behavior
  • Live report and automated sharing

Whatagraph limitations

  • Slow customer service response
  • Features aren’t easily discoverable
  • Minor software glitches

Whatagraph pricing

  • Professional: $223/month per user
  • Premium: $335/month per user
  • Custom: Contact Whatagraph for pricing

Whatagraph customer ratings

  • G2: 4.5/5 (250+ reviews) 
  • Capterra: 4.4/5 (80+ reviews)

6. Easy Insight

Best for data analysis

Easy Insight is a business intelligence tool that allows small to large organizations to achieve instant visibility into their inventory management, conversion rates, user behavior, and project timelines. With just a few clicks, you can use Easy Insight to connect your cloud apps, unlock actionable insights, and transform data into visually appealing, easy-to-read dashboards. 

Easy Insight best features

  • Custom data sources
  • Customize the look and feel of reports through field scripting
  • Ease of merging data from multiple sources
  • Option to export reports and dashboards by email
  • Create process dashboards to track creative processes

Easy Insight limitations

  • Difficulty in combining data from multiple databases
  • Risk of hidden data being exposed to customers

Easy Insight pricing

  • Team: $49/month
  • Professional: $149/month
  • Premium: $299/month
  • Enterprise: $499/month
  • Unlimited: $1,499/month

Easy Insight customer ratings

  • G2: 4.5/5 (1 review)
  • Capterra: 4.9/5 (10+ reviews)

7. Klipfolio

Best for business intelligence

Klipfolio is a cloud-based dashboard and reporting tool designed to help businesses integrate, analyze, and visualize data from various marketing analytics tools and other sources in real time. Founded in 2001, this software has grown to become a leading player in gathering and analyzing business intelligence.

Klipfolio best features

  • Better metrics and data visualizations than many marketing analytics tools
  • Data storage and history
  • Security, privacy, and access controls
  • Client reporting solutions

Klipfolio limitations

  • Runs slow when performing analysis on larger data sets
  • User interface has been said to be a bit unfriendly compared to other marketing analytics tools

Klipfolio pricing

  • Free
  • Go: $90/month per user
  • Pro: $225/month per user
  • Business: $800/month per user

Klipfolio customer ratings

  • G2: 4.5/5 (250+ reviews)
  • Capterra: 4.7/5 (180+ reviews)

8. Equals App

Best for database dashboards

Equals is a marketing analytics software with an in-built spreadsheet that allows startups to carry out different types of marketing analysis. With its simple features, intuitive workflows, and multiple data source connections, Equals has made creating database dashboards seamless.

Equals App best features

  • In-built spreadsheet connected to your data sources
  • No SQL needed to join data sources
  • Customizable templates to measure your business performance
  • Integration with Google BigQuery, Snowflake, Redshift, and others

Equals App limitations

  • Pages may take longer time than required to load
  • Glitches and formatting errors may occur from time to time

Equals App pricing

  • Starter: $49/ month
  • Professional: $149/month
  • Enterprise: Contact Equals for pricing

Equals App customer ratings

  • G2: 4.5/5 (2 reviews)
  • Capterra: 4.4/5 (270+ reviews)

9. Sprout Social

Best for social media analytics

Sprout Social is a popular marketing analytics platform for social media management because it enables teams to drive impact efficiently with vast social media data and dashboards at their disposal. The social media tool also allows teams to create uber-tailored reports for different business needs. 

With marketing analytics tools like Sprout Social, you can automate social media data collection and focus on other high-level tasks like social media strategy, campaign planning, and budget allocation.

Sprout Social best features

  • Central publishing and monitoring across several social media networks
  • Social media listening is an add-on feature on any Sprout Social plan
  • It allows teams to create tailored social media reports
  • Integrations with Apple store, Bitly, Canva, SalesForce & more
  • Sprout Social offers website and link tracking to help monitor social media campaigns
  • Offers a free trial

Sprout Social limitations

  • The hefty pricing options make it unaffordable for individuals and small teams who want marketing analytics tools
  • Absence of important reporting and scheduling tools
  • Considering the pricing, Sprout doesn’t allow integration with sufficient social media profiles

Sprout Social pricing

  • Standard: $249/month
  • Professional: $399/month
  • Advanced: $499/month
  • Enterprise: Contact sales for custom pricing

Sprout Social customer ratings

  • G2: 4.4/5 (2500+ reviews)
  • Capterra: 4.4/5 (500+ reviews)

10. AWeber

AWeber Dashboard
via AWeber

Best for email marketing analytics

AWeber is an email marketing platform built for sending newsletters, email promotions, and monitoring email marketing analytics. Launched in 1998, this email marketing app is a gift that keeps on giving—from capturing data into email lists to automating email marketing campaigns and analyzing results from these campaigns.

AWeber best features

  • Ease of analyzing statistics for email campaigns
  • Wide range of customizable templates to pick from
  • Free plan available

AWeber limitations

  • Outdated user interface compared to other analytics tools
  • Limited automation features and email template flexibility
  • Complicated sign-up process

AWeber pricing

  • Free
  • Lite: $12.50/month
  • Plus: $20/month
  • Unlimited: $899/month

AWeber customer ratings

  • G2: 4.2/5 (600+ reviews)
  • Capterra: 4.4/5 (200+ reviews)
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Improve Your Business ROI With ClickUp’s Marketing Analytics Tools

Consolidate all your data streams, say goodbye to multiple spreadsheets, and experience the joy of streamlined dashboards and analytics tools like never before. Sign up for ClickUp, skyrocket your marketing campaigns, and leave your competitors in awe. Embrace the future of the best marketing analytics tools today!

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