In real life, a buyer’s journey to a product isn’t a straight, funnel-shaped path. It’s more like a winding highway full of unexpected detours. It’s the responsibility of product marketing managers to guide passengers toward the destination—buying your product. ?️
From presenting the product to potential customers to communicating with other departments on large-scale marketing campaigns, you have to juggle dozens of moving parts to accommodate the ever-evolving needs of the buyer. ?
That’s where product marketing tools come in as your trusted sidekicks. They help you oversee and manage your marketing efforts, no matter their scale.
We’ve combed the market and selected the 12 best product marketing software. Check out our list to find the ideal tool for boosting the visibility of your product and driving sales!
12 Best Product Marketing Software Tools in 2024
Summarize this article for me pleaseWhat is Product Marketing Software?
Product marketing software is a set of tools designed to help product marketers plan, execute and analyze their product marketing strategy. It usually includes features like campaign planning and management, market reseach, budgeting and automation. ?
Summarize this article for me pleaseWhat Should You Look For in Product Marketing Software?
When choosing product marketing software, these are the criteria to watch out for:
- Intuitive interface: The tool needs to be user-friendly and help you manage multiple campaigns, document market research, and perform product marketing activities with ease
- Customization: It should be flexible enough to accommodate your unique marketing needs and goals
- Collaboration: It needs to allow for seamless communication within and between teams
- Integration: You should be able to use your favorite tools alongside it
- Automation: Eliminating repetitive tasks leaves you with more time to focus on the bigger picture
- Analytics: The product marketing tool should provide reporting features to track your pipeline and measure the success of your campaigns
Summarize this article for me please12 Best Product Marketing Tools To Use
Product marketing tools help you reach a wider audience, communicate with existing customers and teammates, and make informed decisions to maximize the product’s life cycle and profitability. A solid marketing platform streamlines the entire process, saving precious time, effort, and resources. ?
Take a look at our favorite product marketing software and find out about all the ways they can assist your campaigns. Some of our picks, such as ClickUp, offer all-in-one product marketing solutions, while others, like Omnisend, Typeform, and Userpilot, focus on specific marketing aspects.
1. ClickUp
ClickUp is a free-to-use, highly scalable project management tool for product marketing teams of all sizes and industries. Whether it’s strategy building, event marketing, or campaign management, the platform serves as a control room for all your marketing work. ?️
You can kickstart your product marketing campaign in minutes with the ClickUp Marketing Plan Template. The template helps you set clear goals and priorities with achievable targets. You can also streamline specific aspects of your marketing activities with templates for design briefs, product launch plans, customer journey maps, and more!
Getting a newly developed product on customers’ radar calls for collaborative efforts across different departments. With ClickUp, you can effortlessly organize and monitor your team’s work and project status using 15+ views.
For example, the Workload view allows you to assess individual capacity, assign or re-allocate work, and remove redundancies along the hierarchy. Add checklists, comments, and attachments to support cross-team collaboration. ☘️
The Timeline and Gantt views are super illustrative and allow you to stay on top of tight marketing deadlines and schedules. No matter the view, you can easily customize nearly all elements using the drag-and-drop function.
To further elevate your workflow, integrate ClickUp with your email, CRM, or other software, and introduce automatic routine actions, such as assignee changes and status updates.
ClickUp best features
- Custom fields and views
- Automating repetitive tasks
- Checklists, comments, and attachments to take action on customer feedback
- Custom Dashboards for progress tracking
- Native integration with 50+ tools and 1,000 more via Zapier
- Accessible on the web and mobile
- Ready-made templates designed for product marketers
- Top-notch reporting and analytics tools to build a marketing strategy
ClickUp limitations
- The sheer number of features can be overwhelming for new users
- Large datasets could take a bit longer to load
ClickUp pricing
- Free Forever
- Unlimited: $7/month per user
- Business: $12/month per user
- Enterprise: Contact for pricing
*All listed prices refer to the yearly billing model
ClickUp ratings and reviews
- G2: 4.7/5 (6,000+ reviews)
- Capterra: 4.7/5 (3,000+ reviews)
2. Amplitude
Think of Amplitude as your encyclopedia of customer behavior, full of valuable insights into how your customers interact with your product. This knowledge allows you to fine-tune your marketing efforts and ultimately drive sales and growth.
Amplitude provides a deep understanding of the entire customer journey, from acquisition to retention, using machine learning to reveal trends and patterns. It helps you make informed marketing decisions with its four tools:
- Analytics: Get to know your customers and their behavior in-depth
- Audiences: Acquire first-party data for personalizing your product and the way you market it
- Experiment: Test strategies with different audience segments
- CDP (Customer Data Platform): Improve data quality, sync data across the tech, and discover new audiences
Amplitude best features
- Marketing-friendly analytics tool
- End-to-end visualization of the customer journey
- Ability to experiment with different audience segments
- Behavioral cohorting
- Ad-Network integrations
- Integrates with 100+ tools, including other marketing platforms
Amplitude limitations
Amplitude pricing (Analytics)
- Starter: Free
- Growth: Pricing available upon request
- Enterprise: Pricing available upon request
Amplitude ratings and reviews
- G2: 4.5/5 (1,000+ reviews)
- Capterra: 4.6/5 (50+ reviews)
3. Omnisend
Omnisend is a powerful e-commerce marketing platform that leverages customer data to improve ad targeting, bring in new leads, and increase conversions. Its automated email and SMS campaigns help you ace omnichannel customer communication! ☎️
Creating custom emails is a cakewalk with Omnisend. You can make segments for variables like lifecycle stages, behavior, and engagement. Introduce and customize popups, landing pages, and teasers to capture attention. Use the Sales Dashboard to track your campaign and automation reports and learn what works for your target audience.
Omnisend has an extensive customer communication template library to help you create professional messages without much effort. Browse the Automation Library to explore captivating pre-built workflows!
Omnisend best features
- Omnichannel communication
- Customizable emails and workflows
- Sales Dashboard for reporting
- Multi-store accounts
- 80+ integrations, including e-commerce tools
Omnisend limitations
- Not available on mobile
- Some users find the email editor limiting
- Could be pricey for smaller companies
Omnisend pricing
- Free
- Standard: $16/month
- Pro: $59/month
Omnisend ratings and reviews
- G2: 4.5/5 (800+ reviews)
- Capterra: 4.7/5 (600+ reviews)
4. Typeform
The sentence that best describes Typeform is the one by the company’s Product Marketing Manager, Chris Cooning: “It’s like the Swiss Army knife of data collection.” It’s a versatile tool that allows you to create multipurpose forms for gathering user data. ?
Kickstart your product marketing efforts with some of Typeform’s templates, ranging from lead collection and customer feedback forms to customer satisfaction surveys. Build branded, eye-catching forms and embed them in strategic places to generate more leads and gather valuable insights from your audience.
You can unlock an entire world of functionalities by integrating with your favorite CRM, automation, and collaboration tools. Score leads, trigger follow-ups, create payment gateways, and build your ideal workflow!
Typeform is currently working on another product, Typeform Labs, which uses AI to revolutionize customer interactions, making them more personal and engaging.
Typeform best features
- Multipurpose form templates
- Plenty of customization options
- Integrates with 120+ tools
- Face-to-face conversations with your audience with the VideoAsk feature
Typeform limitations
- No mobile version
- The free version is limited in features
- Some users may find the security measures inadequate
Typeform pricing
- Free
- Basic: $25/month
- Plus: $50/month
- Business: $83/month
- Enterprise: Custom pricing
*Listed prices refer to the yearly billing model
Typeform ratings and reviews
- G2: 4.5/5 (600+ reviews)
- Capterra: 4.7/5 (700+ reviews)
5. Optimizely
If your marketing efforts revolve around content creation, Optimizely might be an ideal solution. The software’s Content Marketing Platform (CMP) lets you track your projects with a handy calendar feature. Use the platform to manage teams and tasks and get actionable insights into the performance of your campaigns. Optimizely also promotes content team collaboration with features such as in-app editing.
The CMP offers three proprietary products:
- Orchestrate: For planning, creating, and publishing engaging content for your website or social media
- Experiment: For setting up A/B tests for web and feature experimentation, generating behavior insights, and optimizing the content to get the results you want
- Monetize: For creating personalized e-commerce experiences that maximize profit
Optimizely best features
- Content creation and editing
- Testing and content optimization
- Calendar for scheduling
- Collaboration tools
- Performance analysis
- Native integration with 100+ apps
Optimizely limitations
- Not accessible on mobile devices
- Limited reporting and dashboard capabilities
Optimizely pricing (CMP)
- Start: Free
- Manage: $79/month per user
- Create: Custom pricing
- Orchestrate: Custom pricing
Optimizely ratings and reviews
- G2: 4.2/5 (30+ reviews)
- Capterra: N/A
6. Userpilot
Userpilot is a marketing tool for personalizing and improving the user experience of your product. It provides crucial insights into behavior data, helping you reap maximum potential from every stage of the buyer’s journey.
The platform’s product marketing tools help you:
- Track and analyze campaign progress
- Engage new and existing users
- Get valuable user feedback
With Userpilot, you can create personalized onboarding experiences for users to help them understand the product’s value from the get-go. Control your messaging to maximize product usage. Observe the engagement and retain customers by offering value, such as new features or platform assistance.
Userpilot makes it easy to manage marketing resources—capture usage and other important data, pinpoint leading churn contributors, and set your product up for success! ✊
Userpilot best features
- Automatic usage tracking
- Product analytics and goal tracking
- Personalized user onboarding
- Growth experiments for customer segments
- Feedback collection
Userpilot limitations
- Few native integrations (eight as of June 2024)
- Limited customization capabilities
- Occasional glitches
Userpilot pricing
- Starter: Starting at $249/month (yearly billing model)
- Growth: Pricing available upon request
- Enterprise: Pricing available upon request
Userpilot ratings and reviews
- G2: 4.6/5 (200+ reviews)
- Capterra: 4.6/5 (50+ reviews)
7. Mixpanel
Mixpanel is a product analytics tool primarily geared toward SaaS companies. The platform helps you monitor user interaction with your application, trace common consumer habits and friction points, and make meaningful marketing decisions to facilitate product growth.
Teams love Mixpanel because of its clean and interactive UI. The company-level metrics are displayed with on-point clarity, but you can also use the available filters to show the insights for a specific product or aspect. Mixpanel’s testing and reporting features provide you with the information you need to make crucial decisions for your target market confidently.
Product growth and marketing are overlapping fields, but the latter has unique reporting needs—and Mixpanel creators understand this well. Recently, the company introduced the Marketing Analytics feature to help marketers get tailored insights and collaborate seamlessly with the product department.
Mixpanel best features
- Product and marketing analysis tools
- Interactive UI
- Data filters
- Comprehensive reporting tools
- 100+ off-the-shelf integrations
Mixpanel limitations
- No mobile version
- Comes with a learning curve
- Currently unsuitable for products that support multiple users per device
Mixpanel pricing
- Starter: Free
- Growth: From $20/month
- Enterprise: From $833/month
Mixpanel ratings and reviews
- G2: 4.6/5 (1,000+ reviews)
- Capterra: 4.5/5 (100+ reviews)
8. Salesforce
If you’re into CRM, you’re likely familiar with the name Salesforce. Rather than a single tool, it’s an array of products designed to help you understand your customers, develop your product, and unlock your business’s full potential. ?
One of its solutions is the Marketing Cloud, packed with features to enable product marketing-related processes, such as:
- Storing and organizing customer data
- Automating content delivery across various channels
- Using AI-driven analytics to optimize campaign performance
- Getting real-time data to personalize key consumer moments
- Creating VIP experiences for the most loyal customers
By bringing other Salesforce tools to the mix, you can unveil more functionalities to push your marketing goals forward. For instance, you can use the platform to track leads, scale customer service processes up or down, and develop CRM apps without coding.
Salesforce best features
- Dedicated marketing automations
- AI-powered analytics
- Real-time capture of customer data
- Content management and delivery automation
- Web and mobile accessibility
Salesforce limitations (Marketing Cloud)
- The complexity of the software requires high technical expertise
- Users seem to find it expensive compared to its competitors
Salesforce pricing
Salesforce has a complicated pricing system, with different pricing levels for each combo of products and features. Refer to their official pricing page for more details.
Salesforce ratings and reviews (Marketing Cloud)
- G2: 4.0/5 (4,000+ reviews)
- Capterra: 4.1/5 (300+ reviews)
Check out these Salesforce alternatives!
9. Semrush
Semrush is a versatile software suite catering to both rookies and experienced digital marketing professionals. It’s packed with tools and features to help businesses optimize their online presence, drive organic and paid traffic, and gain valuable and actionable market insights.
With Semrush, you can unlock a treasure chest of keywords relevant to your product and use them to create engaging content for your marketing campaigns. The software also provides tools to optimize your social media presence and the performance of your paid ads.
It’s also an invaluable asset for conducting competitor research, allowing you a glimpse into your competitors’ websites and strategies. Use this knowledge to refine your own marketing approach and gain a competitive edge.
Semrush best features
- SEO tools for insight into website visitors
- Content creation assistance
- Competitor analysis software
- Budget optimization
- Customizable reporting and data visualization
- Native integration with 20+ tools
- Mobile and web versions
Semrush limitations
- Search result rankings can differ from Google’s
- Small businesses may find the price too high
Semrush pricing
- Pro: $99.95/month
- Guru: $191.62/month
- Business: $374.95/month
*All listed prices refer to the yearly billing model
Semrush ratings and reviews
- G2: 4.5/5 (1,000+ reviews)
- Capterra: 4.7/5 (2,000+ reviews)
10. Process Street
Process Street is a process management platform allowing product marketers to create, manage, and automate tasks and group them into efficient AI-powered workflows. The tool helps you develop a structured approach to planning, execution, and optimization of marketing campaigns.
Its intuitive drag-and-drop interface makes it easy to create marketing workflows to suit specific needs. Process Street has some default templates to get you started, but you can also build custom workflows from scratch.
Process Street comes with many tools for optimizing your marketing campaigns with impactful data. Monitor progress, track key performance indicators, and collect additional customer information with forms.
Another notable feature of Process Street is Pages, a simple document editor. Use it to create a comprehensive and updated knowledge base for your product marketing team!
Process Street best features
- Easy workflow setup with AI
- Simple but effective drag-and-drop UI with checklists
- Forms and analytics
- Dozens of native integrations
Process Street limitations
Process Street pricing
- Startup: $100/month
- Pro: $415/month
- Enterprise: $1,660/month
Process Street ratings and reviews
- G2: 4.6/5 (300+ reviews)
- Capterra: 4.7/5 (500+ reviews)
11. ProProfs Survey Maker
ProProfs Survey Maker is a product marketing tool that helps you to collect user feedback and gain insights into customer opinions. Use it to understand customers’ needs better, measure satisfaction levels, and identify areas where improvements are needed in order to optimize products, campaigns, or processes.
ProProfs Survey Maker best features
- Create surveys in minutes
- Generate insights with real-time data analysis
- Access modern survey themes and templates
- Integrate with 100+ apps, including ProProfs Knowledge Base and ProProfs Quiz Maker
ProProfs Survey Maker limitations
- No mobile version
- Limited customization
ProProfs Survey Maker pricing
- Essentials: $19/month (billed yearly)
- Plus: $49/month (billed yearly)
- Premium: $99/month (billed yearly)
ProProfs Survey Maker ratings and reviews
- G2: 4.3/5 (100+ reviews)
- Capterra: 4.4 /5 (50+ reviews)
12. Hotjar
Hotjar is a powerful platform for product marketers that provides actionable insights from user behavior. With it, you can collect data and feedback about visitors’ experience on your website—including the areas where they click, scroll, or move the mouse cursor—and use them to maximize product success.
Hotjar best features
- Heatmaps to visualize user behavior
- Recordings of users actions and activities
- Online surveys to collect feedback
- Funnel analysis and conversion rate optimization (CRO)
Hotjar limitations
- No integration with customer relationship management (CRM) software
- Lack of customer segmentation
Hotjar pricing
- Basic: Free
- Plus: $32/month
- Business: $80/month
- Scale: $171/month
Hotjar ratings and reviews
- G2: 4.6 /5 (1,000+ reviews)
- Capterra: 4.7/5 (300+ reviews)
Summarize this article for me pleaseClickUp: The Best Product Marketing Software for Your Team
Product marketing software is your reliable companion in the vast marketing landscape, like a trusted guide leading explorers through uncharted territories. Create a free account in ClickUp to uncover hidden gems of consumer understanding, craft impactful campaigns, and propel your business to new heights. ?
Everything you need to stay organized and get work done.
