Not every influencer partnership delivers results. Some drive engagement and sales, while others fizzle out despite looking promising on paper.
The difference? Data. 📊
AI tools for influencer marketing help brands and agencies go beyond follower count, analyzing audience demographics, engagement authenticity, and campaign performance to make smarter decisions.
But not every tool is worth your time. Some are great for discovery, while others focus on campaign management or analytics.
Here’s a look at 13 top AI tools for influencer marketing to help you run more effective influencer campaigns. 🗃️
13 Best AI Tools for Influencer Marketing in 2025
- What Should You Look for in AI Tools for Influencer Marketing?
- The Best AI Tools for Influencer Marketing
- 1. ClickUp (Best for influencer campaign management and marketing project management)
- 2. Modash (Best for analyzing past influencer content performance)
- 3. Upfluence (Best for AI-powered influencer discovery)
- 4. Influencity (Best for comprehensive influencer relationship management)
- 5. Brandwatch Influencer (Best for enterprise-level social media analytics and influencer identification)
- 6. Traackr (Best for large-scale influencer vetting and spend optimization)
- 7. Heepsy (Best for small businesses looking for micro-influencers)
- 8. CreatorIQ (Best for enterprise-level influencer marketing)
- 9. IQfluence (Best for AI-driven influencer discovery and predictive campaign insights)
- 10. HypeAuditor (Best for AI-driven fraud detection)
- 11. Klear (Best for data-driven influencer analytics)
- 12. GRIN (Best for full-scale influencer relationship management)
- 13. Aspire.io (Best for community-driven influencer marketing)
Summarize this article for me please⏰ 60-Second Summary
Here’s our list of the 13 best influencer marketing tools with AI:
- ClickUp (Best for influencer campaign management and marketing project management)
- Modash (Best for analyzing past influencer content performance)
- Upfluence (Best for AI-powered influencer discovery)
- Influencity (Best for comprehensive influencer relationship management)
- Brandwatch Influencer (Best for enterprise-level social media analytics and influencer identification)
- Traackr (Best for large-scale influencer vetting and spend optimization)
- Heepsy (Best for small businesses looking for micro-influencers)
- CreatorIQ (Best for enterprise-level influencer marketing)
- IQfluence (Best for AI-driven influencer discovery and predictive campaign insights)
- HypeAuditor (Best for AI-driven fraud detection)
- Klear (Best for data-driven influencer analytics)
- GRIN (Best for full-scale influencer relationship management)
- Aspire.io (Best for community-driven influencer marketing)
Summarize this article for me pleaseWhat Should You Look for in AI Tools for Influencer Marketing?
With so many AI tools for marketing project management, it’s easy to get overwhelmed. Do you need better influencer discovery, campaign automation, or detailed analytics? The right tool depends on your goals.
Let’s see what to look for to ensure you’re investing in something that actually helps. 👇
- Influencer discovery and vetting: Help analyze audience demographics, engagement quality, and authenticity to find the right influencers
- Advanced audience insights: Look for an influencer marketing tool that assesses an influencer’s followers based on age, location, interests, and buying behaviors to ensure brand alignment
- Campaign automation and outreach: Ensure the tool personalizes outreach, manages influencer relationships, and even automates contract negotiations
- Performance tracking and ROI measurement: Choose a tool that analyzes real-time data, tracks conversions, and delivers insights to refine influencer marketing strategies
- Pre-built templates: Find a tool that provides customizable marketing plan templates for campaign planning, content strategy, and performance reports to maintain consistency
- Fraud detection and authenticity scoring: Pick a tool that detects fake followers, flags engagement manipulation, and identifies bot activity
- Multi-platform integration: Opt for a platform that supports Instagram, TikTok, YouTube, and emerging social media channels to optimize influencer marketing campaigns
- Calendar management: Select a tool that offers marketing calendars to schedule posts, track deadlines, and coordinate content across multiple influencers
Summarize this article for me pleaseThe Best AI Tools for Influencer Marketing
Here are the top AI-powered platforms that actually make a difference in influencer marketing campaign management. 📝
1. ClickUp (Best for influencer campaign management and marketing project management)
ClickUp is the everything app for work that combines project management, knowledge management, and chat—all powered by AI that helps you work faster and smarter.
For marketing teams, ClickUp Marketing Project Management Software simplifies influencer campaign management by keeping everything—content creation, task tracking, and collaboration—in one place. It helps teams organize workflows, automate repetitive tasks, and manage large influencer databases without switching between tools.
ClickUp Brain is an AI-powered assistant that supports content generation, data analysis, and workflow management. It can draft outreach messages, refine campaign copy, summarize key information, and more.
It also analyzes campaign performance by summarizing engagement trends and providing actionable insights, making it easier to evaluate which partnerships deliver the best results.
📮ClickUp Insight: Only 12% of our survey respondents use AI features embedded within productivity suites. This low adoption suggests current implementations may lack the seamless, contextual integration that would compel users to transition from their preferred standalone conversational platforms.
For example, can the AI execute an automation workflow based on a plain text prompt from the user? ClickUp Brain can! The AI is deeply integrated into every aspect of ClickUp, including but not limited to summarizing chat threads, drafting or polishing text, pulling up information from the workspace, generating images, and more! Join the 40% of ClickUp customers who have replaced 3+ apps with our everything app for work!
ClickUp Automations helps you manage influencer relationships and campaign processes without getting overwhelmed.
For instance, if an influencer submits their deliverables, Automations can immediately notify the creative team for review, update the campaign stage to ‘Approval Pending,’ and schedule the content for publishing once approved.
What’s more, ClickUp Table View offers a familiar spreadsheet-like interface to organize your database and act as a dynamic influencer CRM. You can track essential details like contact information, collaboration history, and performance metrics in a clear, customizable format.
Most marketers who use ClickUp are especially fond of the software’s pre-built influencer templates.
For example, the ClickUp Influencer Contract Template creates secure and thoroughly reviewed documents that protect the rights of both parties. It offers sufficient descriptions of key terminologies and industry-standard protocols for payments and reimbursements.
The template also:
- Presents clear brand guidelines examples for influencers
- Ensures legal compliances are taken into account
- Protects your brand’s online and offline image
- Provides information about permissions and usability
The ClickUp Modern Social Media Calendar Template keeps track of influencer content plans across multiple platforms. Similarly, the ClickUp Content Writing Template offers clear guidelines for the tone of voice and script structure the influencer must use.
ClickUp best features
- Track campaign performance: Monitor engagement metrics, influencer ROI, and content performance through customizable cards in ClickUp Dashboards
- Centralize influencer collaboration: Keep all influencer communications, feedback, and content discussions and tasks centralized using ClickUp Chat. No more disconnected work and communication
- Store and manage influencer documents: Create briefs, contracts, and reports using ClickUp Docs, offering a shared knowledge base for teams
- Visualize influencer tasks: Use ClickUp List View to track content approvals, Calendar View for scheduling, and Board View for campaign progress tracking
- Brainstorm influencer content strategies: Map out influencer placements and brainstorm content ideas visually using ClickUp Whiteboards for streamlined execution
ClickUp limitations
- Takes a little time to understand how the features work together
- The mobile app is not as feature-rich as the desktop or browser version
ClickUp pricing
- Free forever
- Unlimited: $7/month per user
- Business: $12/month per user
- Enterprise: Contact for pricing
- ClickUp Brain: Add to any paid plan for $7/month per user
ClickUp reviews
- G2: 4.7/5 (10,040+ reviews)
- Capterra: 4.6/5 (4,000+ reviews)
🔍 Did You Know? The first YouTuber to hit one million subscribers was a gamer. In 2009, Fred Figglehorn, a fictional character played by Lucas Cruikshank, became the first YouTuber to reach one million subscribers—showing that humor and creativity have always driven online influence.
2. Modash (Best for analyzing past influencer content performance)
A database with 250+ million influencer profiles ensures Modash has enough options for brands to connect with content creators. You can assess potential partners through metrics like gender distribution, audience age, and others.
Note that the platform also includes a fake follower audit that verifies the quality of an influencer’s audience. This indicates wise investments from your client’s marketing budget.
Modash best features
- Sync communication through Gmail integration for better outreach and ongoing correspondence
- Facilitate product gifting and promo code tracking with Shopify integration
- Analyze influencers’ audience to verify alignment with the client’s campaign objectives
- Monitor campaign performance automatically by centralizing live content
Modash limitations
- Doesn’t serve Twitter, Pinterest, Twitch, and blogs
- Lacks bulk emailing capabilities with a limited inbox functionality
- The influencer database may be less comprehensive in smaller areas and cities, posing challenges for users seeking hyper-local influencers
Modash pricing
- Essentials: $299/month
- Performance: $599/month
- Enterprise: Custom pricing
Modash rating and reviews
- G2: Not enough reviews
- Capterra: Not enough reviews
🧠 Fun Fact: In 1760, Josiah Wedgwood, a British potter, used Queen Charlotte’s endorsement to market his fine china as ‘Royal-approved.’ This is one of the earliest examples of influencer marketing.
3. Upfluence (Best for AI-powered influencer discovery)
Upfluence helps brands connect with the right influencers using filters for engagement rates, audience demographics, and content style, so you’re not just guessing who’s the best fit.
Its AI-run feature, Jace AI automates and personalizes your outreach while matching brands with influencers based on content relevance.
In addition, Jace AI keeps a constant eye on changing influencer profiles and past interactions. The data gathered is what helps most brands also communicate with the right influencer in a contextually relevant manner.
Upfluence best features
- Identify brand advocates by scanning your customer database for potential influencer partnerships
- Find high-impact influencers with AI-powered search filters to analyze various metrics
- Manage product seeding by automating gifting campaigns and tracking shipments
- Integrate e-commerce platforms to connect influencer marketing with direct sales performance
Upfluence limitations
- While feature-rich, it’s prohibitive since it’s among the costlier marketing tools for small businesses and startups
- Some users have reported issues with automatic contract renewals and difficulties in modifying or canceling subscriptions
Upfluence pricing
- Custom pricing
Upfluence ratings and reviews
- G2: 4.5/5 (140 reviews)
- Capterra: 4.1/5 (40 reviews)
🔍 Did You Know? AI-generated influencers like Lil Miquela and Shudu have secured brand deals with top fashion labels despite not being real people!
4. Influencity (Best for comprehensive influencer relationship management)
Influencity equips agencies with advanced search filters, allowing users to refine results using 20+ criteria. The platform, coupled with the influencer relationship management (IRM) system, lets you organize influencer collaborations easily and carry out activities like communication tracking and monitoring campaign progress.
You can also integrate your Shopify account into the creator database. This helps streamline influencer seeding for campaigns at scale.
Influencity best features
- Collect payments through secure gateways with built-in tracking for easy management
- Recruit content creators with targeted outreach and onboard them using structured workflows
- Gain insights into influencers’ followers to ensure alignment with campaign objectives
- Analyze campaign performance with detailed reports, tracking key metrics to measure ROI and inform future strategies
Influencity limitations
- Does not support X (formerly Twitter) profile analysis
- Some users have noted that the platform’s metrics may not always reflect real-time changes in influencers’ social media activity, potentially impacting decision-making for dynamic campaigns
Influencity pricing
- Professional: $398/month
- Business: $998/month
- Enterprise: Custom pricing
Influencity ratings and reviews
- G2: 4.6/5 (220 reviews)
- Capterra: Not enough reviews
🧠 Fun Fact: Influencer marketing has been around longer than social media. Before Instagram and YouTube, brands partnered with celebrities, athletes, and even fictional characters to promote products. Even the Marlboro Man and Popeye boosting spinach sales were early forms of influencer marketing.
5. Brandwatch Influencer (Best for enterprise-level social media analytics and influencer identification)
Brandwatch Influencer uses its proprietary Iris AI to extract insights from social media data. As a result, you get intricate information on consumer behavior and emerging trends. Combine this with Brandwatch Influencer’s sentiment analysis features, and you get access to data on brand mentions and present public emotions.
Its adaptability to Salesforce and Google Analytics means enterprise users can enhance its utility. Additionally, merging this with social media templates to keep all your influencer data organized.
Brandwatch Influencer best features
- Utilize detailed audience insights to ensure alignment between the influencer’s followers and your target market
- Maintain a centralized database of influencer contacts, complete with payment details and contract management
- Offer influencers a branded experience through customizable, mobile-friendly dashboards
Brandwatch Influencer limitations
- Complicated interface to learn
- It does not offer integrated social media publishing features, necessitating the use of additional tools for content dissemination
- Users have reported occasional challenges in seamlessly integrating Brandwatch with certain third-party platforms
Brandwatch Influencer pricing
- Custom pricing
Brandwatch Influencer ratings and reviews
- G2: 4.1/5 (860 reviews)
- Capterra: 4.2/5 (230 reviews)
6. Traackr (Best for large-scale influencer vetting and spend optimization)
Traackr takes influencer vetting seriously by allowing users to access advanced analytics before engaging in partnerships. Go through real-time audience credibility insights and avoid wasting budgets on influencers with low engagement quality.
The platform offers a global influencer database across all major social media platforms. Visibility into the historical performance section also establishes the influencer’s long-term credibility.
Traackr best features
- Track marketing expenses in real time to allocate budgets and avoid overspending
- Streamline outreach with marketing automation tools to manage collaborations at scale
- Compare your performance against competitors to identify strengths and areas for improvement
- Receive AI-powered suggestions for influencer payments based on engagement and past performance
Traackr limitations
- Tough payment/wallet setup for non-US creators
- There are reports of delays in content tracking, particularly with platforms like TikTok
- Users have expressed a desire for more advanced filtering within campaigns and creator communities
- Occasional lags in data updates can affect the timeliness and accuracy of performance metrics
Traackr pricing
- Growth: From $25,000/year
- Standard: From $32,500/year
- Plus: From $55,000/year
Traackr ratings and reviews
- G2: 4.3/5 (350+ reviews)
- Capterra: 4.6/5 (25+ reviews)
🧠 Fun Fact: Even pets can be influencers. Dogs, cats, and even hedgehogs have landed sponsorships with major brands. Some, like Doug the Pug, have more followers than many human influencers!
7. Heepsy (Best for small businesses looking for micro-influencers)
Heepsy is an AI-powered influencer search and discovery platform for small to mid-sized brands looking to connect with micro and nano-influencers. Unlike some complex influencer marketing platforms, it stands out for its easy-to-use search interface.
The tool’s competitor analysis capabilities let brands see which influencers their competitors work with. This feature provides key takeaways into industry trends and high-performing collaborations.
Heepsy best features
- Access in-depth analytics to assess the authenticity of an influencer’s audience
- Estimate potential collaboration costs to assist in budgeting and financial planning
- Engage with a marketplace where brands can post campaigns and creators can select opportunities that align with their interests
- Compile and export influencer data into various formats, enabling easy sharing
Heepsy limitations
- Limited to influencers with under 3,000 followers
- It lacks integration capabilities with other marketing platforms
- Heepsy charges a 12% commission on payments, which some users find excessive
Heepsy pricing
- Free
- Starter: $90/month
- Plus: $259/month
- Advanced: $388/month
Heepsy ratings and reviews
- G2: 4.5/5 (35+ reviews)
- Capterra: 4.5/5 (70+ reviews)
📖 Also Read: Free Content Calendar Templates for Social Media
8. CreatorIQ (Best for enterprise-level influencer marketing)
CreatorIQ is among the top influencer marketing tools. It connects to social media platforms via API integrations, allowing brands to access real-time influencer data and campaign performance tracking. What sets CreatorIQ apart is its AI-driven scoring system that assesses an influencer’s brand alignment, authenticity, and content engagement quality.
While most tools focus solely on follower count, CreatorIQ leverages machine learning to predict which influencers will perform best for specific campaign goals.
CreatorIQ best features
- Automate influencer payments to simplify contracts and financial tracking
- Apply compliance monitoring tools to track disclosures, prevent policy violations, and maintain audience trust
- Use advanced performance measurement tools to go beyond vanity metrics
CreatorIQ limitations
- Some users complain of a clunky interface that requires too much scrolling
- Certain users have noted that the platform may not offer the flexibility required to tailor reports and campaign setups to their unique requirements
CreatorIQ pricing
- Custom pricing
CreatorIQ ratings and reviews
- G2: 4.6/5 (550+ reviews)
- Capterra: Not enough reviews
🔍 Did You Know? Video content dominates influencer marketing. Static Instagram posts aren’t enough anymore—brands prefer influencers who create engaging short-form videos, whether it’s a casual vlog, an unboxing, or a full-blown cinematic ad disguised as a TikTok trend.
9. IQfluence (Best for AI-driven influencer discovery and predictive campaign insights)
IQfluence’s AI scans social media platforms to identify emerging influencers based on engagement trends and follower sentiment, also factoring in industry relevance. This allows brands to discover high-performing micro and macro-influencers before they go mainstream, setting the base for more cost-effective partnerships.
Despite this, some marketers may find the platform’s customization options overwhelming since there’s a steep learning curve before fully leveraging its capabilities.
IQfluence best features
- Optimize budget allocation using predictive campaign analytics to maximize ROI
- Connect with relevant audiences by leveraging deep audience segmentation
- Identify rising influencers early through AI-driven insights, helping you secure partnerships before they gain mainstream popularity
IQfluence limitations
- Very limited integrations with external CRMs
- Keywords may not seem aligned in some cases
- It lacks extensive online tutorials or webinars, which could be beneficial for users seeking flexible learning options
IQfluence pricing
- Starter: $295/month
- Advanced: $545/month
- Business: Starts at $1,300/month
IQfluence ratings and reviews
- G2: Not enough reviews
- Capterra: Not enough reviews
🔍 Did You Know? The number of fake follower profiles recently cleared by TikTok is 720.29 million.
10. HypeAuditor (Best for AI-driven fraud detection)
HypeAuditor’s AI-driven audience quality score provides detailed reports on an influencer’s follower base, including real engagement vs. artificial interactions. This eliminates the risk of paying for inflated metrics and directs your marketing budgets toward genuine reach and conversions.
However, while its analytics are powerful, it lacks influencer outreach and relationship management features.
HypeAuditor best features
- Benchmark influencer performance against industry standards to make data-backed partnership decisions
- Track ROI via Google Analytics and social media ad integrations
- Discover authentic influencers using AI-driven fraud detection to filter out fake followers and engagement
HypeAuditor limitations
- More focused on analytics than complete campaign execution
- Users targeting specific regions have noted a limited influencer database in certain countrie
HypeAuditor pricing
- Custom pricing
HypeAuditor ratings and reviews
- G2: 4.6/5 (190 reviews)
- Capterra: 4.8/5 (35 reviews)
11. Klear (Best for data-driven influencer analytics)
Klear tracks historical influencer content and allows marketers to check whether an influencer’s engagement rates are consistent or artificially inflated. Even better, for brands running large-scale campaigns, Klear automates influencer outreach and contract management.
Nevertheless, its campaign execution tools are more basic.
Klear best features
- Adhere to regulations for sponsored content with Federal Trade Commission (FTC) compliance monitoring
- Access a global influencer database that covers Instagram, TikTok, YouTube, and Twitter
- Work with high-quality creators through scores provided by the credibility scoring system
Klear limitations
- Less personalized outreach automation
- The platform’s search and filter capabilities are not as robust
- There have been instances where influencers struggle to attach their content, especially videos, properly within Klear for review
Klear pricing
- Custom pricing
Klear ratings and reviews
- G2: 4.6/5 (25+ reviews)
- Capterra: Not enough reviews
12. GRIN (Best for full-scale influencer relationship management)
GRIN is a comprehensive influencer marketing platform designed for e-commerce brands looking to manage influencer relationships at scale.
It deviates from influencer marketplaces offering one-off collaborations. Instead, the platform prioritizes long-term partnerships, offering a CRM-like system for tracking influencer outreach, contracts, content approvals, and payments in one place.
Yet, its pricing is set for mid-to-large businesses, making it less accessible for startups.
GRIN best features
- Connect Shopify, WooCommerce, and BigCommerce for direct sales tracking
- Measure influencer-led sales performance with custom affiliate links and discount codes
- Track PR packages with automated product seeding to ensure timely deliveries
GRIN limitations
- Some users report slow response times from the customer support team
- Annual contracts may not suit all businesses
GRIN pricing
- Custom pricing
GRIN ratings and reviews
- G2: 4.5/5 (430+ reviews)
- Capterra: 4.7/5 (150+ reviews)
13. Aspire.io (Best for community-driven influencer marketing)
Like GRIN, Aspire.io is particularly well-suited for brands looking beyond one-off influencer deals by nurturing long-term ambassador relationships and user-generated content (UGC) collaborations. It also automates influencer outreach and helps brands connect with relevant creators without manual prospecting.
Its analytics go beyond surface-level engagement, giving you insights into audience demographics, conversions, and ROI. The built-in CRM keeps influencer relationships organized, making it easier to nurture long-term partnerships.
Aspire.io best features
- Build sustainable creator relationships with ambassador program management
- Reduce back-and-forth with influencers via AI-powered content approval workflows
- Track affiliate links with AI for affiliate marketing to attribute conversions accurately
Aspire.io limitations
- Some users want more detailed audience segmentation in analytics
- Not ideal for brands seeking short-term or one-off collaborations
Aspire.io pricing
- Custom pricing
Aspire.io ratings and reviews
- G2: 4.6/5 (110+ reviews)
- Capterra: Not enough reviews
Summarize this article for me pleasePower Your Influencer Strategy with ClickUp
The influencer marketing industry has evolved at breakneck speed, underscoring how AI is now a necessity more than a luxury. Brands are now automating outreach and vetting influencers to measure ROI with precision. What was once a manual, time-consuming process is now a data-powered, scalable strategy.
All 13 tools on this list have their own advantages. However, ClickUp takes the crown for a range of workflow and campaign monitoring solutions.
You can amplify these advantages by choosing this tool for its integration and organization facilities. Onboard ClickUp to centralize everything from content approvals to influencer communication.
Sign up to ClickUp for free today!
Everything you need to stay organized and get work done.
