Top 17 Sales Pipeline Management Tools in 2025

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The best salespeople succeed by understanding clients’ emotions and offering them something they can’t resist. They do this by building strong relationships and truly knowing what the customer wants.
Now, imagine doing this granular level of research for your entire sales pipeline. Sounds challenging? That’s where pipeline management software comes in.
These powerful tools empower sales teams to track deals, forecast revenue, automate tasks, and gain valuable insights into their sales performance.
In this blog, we’ll explore the 17 best sales pipeline management tools we have curated after research and testing.
Choosing the right sales pipeline management software can make or break your sales strategy. With so many options available, knowing what features will best support your team’s unique needs and sales process is essential.
Here are some key aspects to consider:
➡️ Read More: Exploring a Day in the Life of a Sales Manager: Duties, Challenges, and Resources for Success
Managing your sales pipeline efficiently is key to closing more deals. The right tools can help you track progress, spot bottlenecks, and keep everything running smoothly.
We have curated a list of the 17 best sales pipeline management tools to optimize your sales pipeline and improve sales productivity.
ClickUp is a powerful platform for project and productivity management and can be a game-changer for managing your entire sales cycle.
It centralizes sales activities, letting you manage leads, create workflows, gain insights, and forecast revenue—all in one tool.
ClickUp for sales teams takes the hassle out of managing your sales projects. It helps you visualize your pipeline and track account activity in real time, so you’re always in the loop. Plus, with customizable workflows, handle everything from leads to closed sales, all while nurturing strong customer relationships.
Imagine juggling multiple deals and customer interactions simultaneously—it’s chaotic, right? That’s where ClickUp CRM comes in, making managing your sales projects and relationships easy!
It lets your sales team handle multiple accounts and track deals closely, managing all customer interactions and sales data in one tool. It keeps everything on track, from nurturing leads to closing deals, strengthening relationships and boosting productivity at every step.
What makes ClickUp highly effective is its extensive library of templates that are apt for each activity in the sales funnel. For instance, the ClickUp Sales Pipeline Template provides a ready-to-use framework for managing and optimizing each pipeline stage.
This template simplifies sales processes, ensuring your sales teams can focus on what matters most—closing deals and building lasting customer relationships. In addition, consider ClickUp’s Sales Plan Template to create a results-driven plan with SMART goals, faster strategies, and organized information in one easily accessible place.
Another option is the ClickUp CRM Template, which helps manage the entire customer cycle. It enables you to maximize customer relationships by tracking leads, organizing contacts in one database, and prioritizing tasks by sales stage.
Here’s what Barnie Pretorius, Domain Administrator of Jasper Consulting, has to say about ClickUp:
I believe it is useful in any situation where data needs to be sorted and monitored, from sales reps to management teams all I believe can find advantage with using ClickUp.
💡 Pro Tip: Want to take control of your sales process? Try ClickUp’s Sales Tracker Template.

Pipedrive is a user-friendly CRM tool that helps sales teams manage pipelines effortlessly.
Want to close more deals? With its intuitive drag-and-drop interface, you can quickly create a visual pipeline, track progress, move deals through each stage, and start closing deals.
Beyond its visual appeal, it includes features like contact management, email integration, and sales forecasting to support the entire sales cycle. Plus, since Pipedrive has a mobile app, you get on-the-go access for your sales team.
A G2 user says:
Best CRM I’ve ever used, I always recommend it”Most CRM’s are driven and created by techie people and their understanding of sales. What I love about Pipedrive is that it’s clearly been created by sales people and built by the tech people to their needs.
💡 Bonus Tip: Choose a sales pipeline management software that can help you track sales OKRs for optimal performance.

Keap (formerly Infusionsoft) is your sales and marketing powerhouse in one package. It’s got everything small businesses and entrepreneurs need—email marketing, CRM, sales automation, and landing page builders—no extra baggage, just results!
A standout feature is its email marketing, letting you create personalized campaigns directly from the platform. Keap integrates smoothly with tools like Zapier, QuickBooks, and Mailchimp—perfect for businesses wanting to align their marketing and sales on one platform.

Freshsales, from Freshworks, is like your AI-powered sales sidekick—making lead management, customer engagement, and deal tracking easy. It simplifies your pipeline so you can focus on the real goal: closing deals!
Freddy AI, Freshsales’ AI assistant, helps sales reps score leads, spot trends, and prioritize tasks for better efficiency. Plus, with built-in phone, email, and chat tools, Freshsales gives you a complete view of your sales pipeline.
A G2 user says:
FreshSales offers excellent value for its price, making it ideal for small businesses or companies that want an effective CRM without breaking the bank. It is a very intuitive tool with features (such as email marketing) that make it easy to manage the business.
💡 Pro Tip: Interested in automating repetitive tasks in sales? Check out our guide on how to use AI in sales to refine sales pipeline management

Salesforce is the world’s leading sales pipeline CRM tool, offering powerful features for businesses of all sizes. However, it truly shines for large enterprises with complex needs that want to automate their sales and ops processes.
Its powerful customization and integration options make it ideal for sales reps looking to simplify CRM and sales pipelines in one platform. Plus, Salesforce’s cloud-based platform ensures data accessibility from any device, making it ideal for global sales teams.

Hubspot is another great sales pipeline software for managing end-to-end marketing and sales project management. This widely used tool includes a free CRM known for its user-friendly interface and powerful inbound marketing features.
HubSpot helps sales teams stay on top of leads, automate tasks, and keep the sales funnel running smoothly. Plus, thanks to its powerful analytics, your sales reps can get clear insights into their pipeline and performance.
For individuals and small teams:
For businesses and enterprises:
A G2 user says:
A great tool for Leads & Pipeline Management. We are able to get a very clear view of entire pipeline of customers, easily helps is managing the customer engagements with the help of auomated emails & sequences.
➡️ Read More: 10 Free Sales Plan Templates in Word, Excel, & ClickUp

Insightly is a sales pipeline CRM that goes beyond traditional contact management. It seamlessly integrates sales with project management, making it ideal for businesses needing close coordination between sales, marketing, tech, and project teams.
It’s budget-friendly and super easy to use, which is why so many growing businesses choose it to boost their sales without any hassle.

Looking for sales pipeline management tools to boost automation and better align with marketing? Try out ActiveCampaign, which integrates marketing automation and CRM functionalities.
The best part? Its campaign management features let you send personalized, automated messages to your contacts—saving you time while keeping things personal. Thus, you can manage your sales pipeline for lead generation, deal tracking, and more.

EngageBay is an affordable all-in-one sales and marketing platform that offers a vast range of tools at a competitive price. It includes email marketing, CRM, sales automation, and website and landing page builders.
This all-in-one approach is ideal for pipeline management software, lead generation software, or customer management solutions.
💡 Pro Tip: Want to boost sales performance? Use targeted content that educates customers about your unique offering. Here’s a detailed guide on creating sales enablement content.

Copper CRM is a simple and intuitive sales pipeline management tool designed specifically for Google Workspace users. It syncs effortlessly with Gmail, Google Calendar, and other Google apps—making lead management, deal tracking, and teamwork effortless.
Copper’s simple, easy-to-use interface makes it perfect for sales teams like a minimalist approach. It also has features like contact management, deal tracking, and email tracking to manage your sales pipeline efficiently.

Salesmate is among those sales pipeline management tools that use AI to provide sales teams with valuable insights and assistance. It predicts deal outcomes, suggests the next steps, and even drafts personalized emails.
These automated features support sales reps at every step, helping teams streamline workflows and focus on building customer relationships.
A G2 user says:
Salesmate’s platform is open and flexible, featuring all the necessary APIs and Zapier integrations. I can’t praise this product enough! The willingness to train users is also a huge plus. Overall, Salesmate has exceeded my expectations, and I highly recommend it to anyone in need of a robust CRM solution.

Capsule is a lightweight yet effective pipeline software designed for small businesses aiming to simplify their sales process.
Its intuitive interface and minimalistic design make it easy to learn and use, even for those with limited technical experience. Moreover, Capsule’s core features, like contact management, deal tracking, and basic reporting, make it a good fit for businesses with simpler sales pipelines.
A G2 user says:
It’s so easy to use, we absolutely love it. It took a few minutes to set-up, I use it daily and like the project / pipeline features. I’d highly recommend the product for start-ups or scaling businesses. The possible level of customization, search functionality, reminders etc – all very straightforward.

Close is among the popular sales pipeline management tools specifically designed for sales teams that rely heavily on phone calls. It offers a powerful sales dialer, call tracking, and voice recording features, making it an ideal solution for outbound sales teams.
The best part? It integrates with other sales tools and gives insights into team performance, helping sales reps manage the pipeline more effectively.

Zapier isn’t your typical CRM, but it is great for automating workflows and integrating apps. Want to connect to Gmail, Slack, or ClickUp? Zapier has got you covered! It eliminates manual tasks to simplify your sales processes.
The platform stands out for its extensive library of app integrations (5,000+). Whether you want to automatically log emails into your CRM (Zapier Tables) or sync tasks across project management tools, Zapier has all the solutions.
A G2 user says:
Zapier is constantly improving and adding more features. Compared to Make, Afterpieces and Microsoft Flow, Zapier usually is easier to set up and has more integrations. It’s one of the best automation services available.

Zendesk Sell is a sales powerhouse that helps teams boost productivity, manage leads, and keep their processes sharp. With lead tracking, pipeline management, and real-time analytics, it’s all about working smarter, not harder!
This sales pipeline software pairs perfectly with Zendesk’s customer service tools, giving you one smooth solution for sales and support. It’s ideal for teams who want to bring sales and service together.
💡 Pro Tip: Before implementing a pipeline management tool, map out your customer journey to identify the key features you need to manage deals and multiple stages. This will help narrow down your options.

Streak is a lightweight CRM built directly into Gmail. It is perfect for sales teams that rely primarily depend on email communication. The CRM software allows users to track leads, manage pipelines, and automate email workflows without leaving their inboxes.
Gmail and Google Workspace integration make it perfect for small teams and solo entrepreneurs wanting to automate emails and optimize their sales pipeline.
A G2 user says:
Excellent CRM tool for self-employed and small firms. I love creating a pipeline for my sales, and its easy to create snippets to pre-populate email templates for different types of leads, and leads in different stages. Streak literally saves me 2-3 hours a week and it’s integration right into Gmail makes it very easy to use. I also like the ability to export my pipeline so I can run analyses on my performance.

The last sales pipeline management software on the list is Salesflare. It’s a simple, automated tool that tracks activities and helps you close more deals—plus, it pulls in customer interactions from email, phone, and calendar for a 360-degree view.
The real kicker? Its AI-powered features help you prioritize leads, forecast deal closures, and recommend the best next steps.
Special mentions
We’ve covered 17 top sales pipeline management tools, each with its perks and quirks. By considering your needs and budget, pick the one that fits your needs, and watch your pipeline (and your sales) soar!
However, note that ClickUp is an all-in-one platform that combines everything you need in sales pipeline software with additional productivity features. With this CRM software, you can automate tasks, manage leads, set workflows, and get everything you need in one neat workspace.
Ready to transform your sales pipeline? Sign up for ClickUp today and take control of your sales efforts.
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