ClickUp Blog SaaS Examples

37 SaaS Examples You Need To Know About in 2024

It’s all about the ‘SaaS’ these days.

With the digital transformation moving at the speed of light, more companies are turning to online solutions and running their businesses on Software as a Service (SaaS). In fact, according to the latest Statista report on SaaS organizations in 2024, there are approximately 17,000 SaaS companies in the U.S. and 25,000 worldwide (and counting!). 👏

Whether you’re looking to add more SaaS applications to your tech stack, replace your current apps, start a SaaS company, or simply learn more about SaaS, you’ve come to the right place!

The 37 SaaS examples we’ve compiled include a breakdown of each tool, as well as insider quotes and tips from industry experts to provide you with as much information as possible about these SaaS products. Learn how SaaS models, both established and emerging, continue to revolutionize the software landscape by helping businesses and customers worldwide.

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What is Software as a Service (SaaS)?

Software as a Service (SaaS) is a software distribution model that lets customers and companies interact through web-enabled devices such as laptops, smartphones, and other Internet-enabled devices, making it extremely convenient to access and store cloud data.

Quick notes about SaaS:

  • Also can be referred to as web-based software, on-demand software, and hosted software
  • Software as a Service (SaaS) is one of the three primary tiers of cloud computing—the other tiers are platform as service (PaaS) and infrastructure as a service (IaaS)
  • Benefits of SaaS include increased efficiency, cost-effectiveness, accessibility, and scalability 
  • SaaS companies are typically either a business-to-business (B2B) or business-to-consumer (B2C) organization
  • The most common types of SaaS solutions are Customer Relationship Management (CRM), Enterprise Resource Planning (ERP), Content Management System, (CMS), Project Management Software, Sales, Marketing, eCommerce 

Ok, now let’s talk about why SaaS platforms are the future of software. 🚀

SaaS software is one of the fastest growing markets today, growing from $31.5 billion in 2015 to an estimated $171.9 billion in 2022—that’s about 5x growth in seven years! 👀

Currently, the U.S. is in the lead for the most SaaS companies in the world with about 17,000, followed by the U.K. with the second-leading market with 2,000 SaaS providers. At this rate and by a considerable margin, it’s predicted that the U.S. will remain at the top spot for the world’s largest SaaS market even through 2025, and other market leaders such as the European market, Latin America, and Asia will continue to experience exponential growth as well as the race to creating the next big SaaS app continues!

SaaS companies worldwide
via Exploding Topics

Adoption Statistics: Moving Towards a SaaS-Powered Workplace

According to the Harvey Nash Group Technology and Talent Study in 2021, 73% of 1,724 technology experts from 69 countries revealed that SaaS applications are considered the most important technology in business success. 

Organizations are turning to SaaS apps to help streamline business operations, scale their growing businesses, and improve customer acquisition, retention, and satisfaction rates. In fact, approximately 99% of firms and 78% of small businesses depend on at least one SaaS tool to help implement data-driven management, automate routine work, and give them the flexibility they need to meet various demands.

Average number of SaaS apps used per organization
via BetterCloud 2021 State of SaaS Ops Report

And the image below shows the latest SaaS app adoption statistics (growth rate per app category)—this should give you an idea of what type of apps companies are implementing in their businesses.

SaaS category growth 2022
SaaS category growth 2022 via SaaSworthy

With all of this momentum and positive growth in the market, we’re excited to share some of the leading and notable SaaS providers today! 🚀

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37 SaaS Examples You Need To Know in 2024

From the leaders in the market to upcoming contenders and from project management tools to CRM software, we’ve narrowed it down to 37 of the most notable SaaS companies.

Learn what each tool is about, what it’s used for, and what makes it one of the best SaaS companies in 2024—shall we?

1. ClickUp

Project Management Software

Docs, Chat, and List view in ClickUp
Monitor project updates, manage risks, and work with the team, all from your ClickUp Workspace

ClickUp is one of the leading SaaS tools and the highest-rated project management software in the market today.

Companies of all sizes, from solopreneurs to enterprise teams, use this cloud-based platform to bring all of their work into one centralized hub.

This all-in-one workplace productivity platform offers hundreds of fully-customizable features to cater to any project and workflow preferences and integrates with over 1,000 SaaS applications. The ability to customize every part of the platform is what makes ClickUp a perfect SaaS example.

Key features

  • Fully customizable platform
  • 15+ customizable views
  • Management automation workflows
  • Collaborative Docs and Whiteboards
  • Dashboards with real-time reporting
  • Goal tracking
  • Customizable templates 
  • Free plan and affordable pricing plans
  • Available on mobile and most-used operating systems
  • Integration capabilities

Another imperative feature of this SaaS model is its ability to consolidate your apps, organize and automate complex workflows, manage projects easily, and so much more, replacing traditional software with a more modern solution for project management.

The benefits of using ClickUp go beyond increasing work efficiency and creating consistent and scalable processes—among many other pros, ClickUp also offers 24/7 customer support to help you get the most out of the platform.

2. HubSpot 

CRM Software

HubSpot is a leading cloud-based sales, marketing, and customer relationship management (CRM) suite. Its ability to function as a one-stop shop for all your business needs makes Hubspot a great SaaS company.

Key features

  • Automated CRM database and workflows
  • Marketing reporting and metrics
  • SaaS CRM with in-depth insights into contacts
  • Email analytics
  • Dashboards

With more than 113,925 customers (and counting) located across 120+ countries, HubSpot remains one of the top SaaS providers because it offers hubs for marketing, sales, service, CMS, and operations all in one place. 

These hubs help streamline business operations, maximize sales, nurture leads, improve operations, and deliver the best customer experience. Find further information about its functionality in this HubSpot review.

My favorite feature is the HubSpot CMS, which allows data sync capabilities between the CMS platform and the rest of the all-in-one CRM. 

The hardest part about building a website is ensuring your marketing and lead generation campaigns match. 

A disjointed campaign is extremely visible and disruptive to a new or potential customer. 

Having all of these tools managed by HubSpot means all your web forms, email marketing, customer service tools, and everything in between are created alongside one another to make one harmonious customer experience, and journey.

Tony Do HubSpot
Tony DoMarketing Manager at HubSpot

3. Salesforce

CRM Software

Salesforce is a leading SaaS tool specializing in customer relationship management (CRM). It’s built to help businesses connect with current and prospective customers, close more deals, and deliver top customer service. 

Key features

  • Process automation
  • Account and contact management 
  • Lead management
  • Reports and dashboards 
  • Pipeline and forecast management

This SaaS application is one of the top performers for CRM platforms and attracts businesses worldwide because of its cloud computing capabilities. In fact, the latest findings show that over 150,000 businesses use Salesforce to unite their departments and nurture customer relationships. 🙌

Teams such as sales, marketing, and support, can use the Salesforce CRM to easily keep track of their leads, get a deeper insight into their consumer market, and stay connected with them throughout their customer journey.

Our company saw the before and after of SalesForce. On the surface, this SaaS tool looks like another CRM provider (and hundreds of good ones are out there).

However, Salesforce has outshined the rest for several reasons, including flexibility, customer-experience focus, mobile capabilities, and strategic acquisitions.

This CRM tool has been acquiring complementary companies and services that keep them ahead of the competition. From AI analytics and email marketing tools to automation and statistics tools.

With Salesforce, we are assured that our CRM will never be obsolete, and we look forward to their feature updates every 2 to 3 months.

Marcos Ortiz Claro RD
Marcos OrtizProject Manager at Claro RD

4. Donorbox

Nonprofit Software/ Donation Management Software 

Donorbox is a cloud-based nonprofit fundraising software built to supercharge your fundraising efforts.

Key features

  • App integration
  • Campaign management
  • Payment processing
  • Contribution tracking
  • Gift matching management
  • CRM
  • Fundraising templates

This SaaS application has increased donations by upwards of 400%, helped raise $1+ billion in donations, and has become the leading online fundraising choice for over 50,000 organizations such as Make A Wish, The Boys and Girls Club, and many more across 96 countries!

With this SaaS tool, donors and volunteers can easily and securely connect with nonprofit organizations and individuals, connecting more people worldwide.

Nonprofits can use this app to easily create, launch, and manage online fundraising campaigns and securely receive online donations via PayPal or Stripe—instantly, making it a worry-free and wholesome experience for the donors and an effective way for nonprofits to create a higher impact in their community.

5. Slack

Enterprise Messaging Software

via Slack

Slack is one of the leading companies and a cloud-based workplace communication tool that transforms how organizations communicate by centralizing team communication and allowing quick information sharing—making it one of the top SaaS products and a game-changer in today’s collaborative workspace.  

This channel-based messaging platform is used by millions of businesses to align their teams, unify their systems, and grow their business.

Key features

  • App integrations
  • Public and private channels 
  • Built-in voice and video conferencing
  • @mentions 
  • File sharing 
  • Mobile access
  • Real-time notifications
  • Emoji reactions
  • Secure, enterprise-grade environment
  • Integration with project management tools

With Slack as the main communication hub at work, teams can communicate with each other instantly, create and join channels that pertain to their role, receive team or company-wide updates, send files via chat, and more. 

📌 Bonus: You can upload and add custom emojis to your keyboard, making online conversations fun and more interactive, and integrate Slack with ClickUp to supercharge your team collaboration and workflow even further (that alone makes this one of the top SaaS apps in my opinion 😉). 

6. Buffer

Social Media Management Software

via Buffer

Buffer is a social media management platform built to help small businesses build their brand, engage customers on social media, and grow an audience organically. 

Using Buffer’s suite of products, its users can improve their social media marketing strategy through three easy steps: Analyze, Publish, and Engage—analyze results, plan and schedule your content, and engage with your audience.

Key features

  • Content management
  • Multi-account management
  • Multi-channel campaigns
  • Reporting, statistics, analytics
  • Social media monitoring
  • ROI tracking
  • Post scheduling

This SaaS application has been making waves across many different industries for over 10 years, serving over 140,000+ users, including Shopify, Intercom, and many others spanning 15 countries.

7. Hypercontext

Employee Engagement Software

Hypercontext is an employee engagement software built to help managers conduct more productive one-on-one and team meetings.

This SaaS platform made it to our top SaaS examples list because, well, for one, we’re all for creating efficient systems and processes! 

Its mission is to help managers turn meetings into high-leverage, effective, productive opportunities and juggle team activities while coaching good management habits. 

According to a recent survey on the state of high-performing teams in tech, only 16% of managers strongly agree that their companies have provided them with the right tools and resources to manage people.

With this tool, managers, and teams can create shared meeting agendas, take meeting notes, gather feedback, and assign action items to follow up on—all in one place, making meetings more purposeful and action-driven, and keeping everyone on-topic goal-oriented.  

Key features

  • Action item tracking
  • Activity dashboard
  • Agenda management
  • Goal management
  • Discussions and forums
  • Access controls and permissions
  • File sharing

Some of my favorite and most-used features of the Hypercontext app are the collaborative agendas, Chrome extension, and the ability to copy items from one meeting to another!

Collaborative agendas are the bread and butter of the app—I can add an agenda to any meeting in my calendar, with items for discussion, notes, attachments, etc. 

Plus, everyone else in the meeting can also access and add to the agenda as needed. Once the meeting’s over, everyone automatically gets sent the meeting notes and the agendas stored in past meetings, which can be easily accessed anytime. 

This helps everyone arrive prepared, ensures the meeting has direction, and keeps everyone accountable. When unsure of what to talk about or how to bring something up, you can leverage Hypercontext’s database, which has over 500 conversation starters and over 80 meeting agendas

Jocelyn Brown, Hypercontext
Jocelyn BrownHead of Customer Success and Sales at Hypercontext

8. DocuSign

Digital Signature Software

via DocuSign

DocuSign is a cloud-based digital signature software that replaces the traditional approach of signing paper documents by enabling organizations to turn every business agreement entirely digital to capture e-signatures, speeding up the process tenfold.

This SaaS example has transformed how people prepare, sign, act on, and manage agreements. Its eSignature feature enables both parties involved in the process to sign practically from any device, any time, anywhere—accelerating the business process and simplifying people’s lives.

Key features

  • Extensive file type support
  • PDF form conversion
  • Standard and custom tags and fields
  • Cloud storage integration
  • PowerForms
  • Comments
  • Drawing

DocuSign is one of the most secure and reliable SaaS applications in the market, which is why it’s trusted by more than a billion users in over 180 countries, including some of the most security-conscious Fortune 500 companies. 

9. OpenPhone

Business Phone System Software

via OpenPhone

OpenPhone is a business phone systems software that offers a phone app that lets users get a business phone number without a second phone or a second SIM card—replacing your office phone with an app.

Key features

  • Call routing
  • Voice recognition
  • Call center management
  • Call logging and recording
  • Embed OpenPhone into ClickUp and integrate with other work tools

This SaaS application has powerful calling, messaging, and lightweight CRM features and allows its users to use a dedicated business phone number to receive texts and messages in the app, no matter where they are in the world—making it an efficient solution to managing all your work-related phone communications.

How does it work? The OpenPhone app uses Voice over Internet Protocol (VoIP) to route the calls and texts through the internet connection—meaning all calls and texts happen through an internet-enabled device.

Using the app helps separate professional and personal communications, stay in touch with their customers easier, and enables you to personalize your number to reflect your own brand.

OpenPhone currently serves over 10 million calls and messages monthly and is on its way to building deeper integrations with the other productivity tools that its customers already use.

Instead of putting call logs, voicemails, and texts into their own separate pages, OpenPhone brings them all into one single, streamlined view. 

This gives workspace owners a fast, easy way to see the full conversation history for any contact. You can add properties to any contact to circle back with specific companies or other custom segments. 

Anyone with shared access to a number can view its entire conversation history, which means different teammates can help the same customer at different times—all with the full context of every conversation they’d had previously. 

On a call, voicemail, message, or note, teammates can start a thread, tag each other, and have a full, behind-the-scenes discussion right in the conversation context.

This leads to faster, frictionless resolutions as it helps avoid delays and time-wasting handoffs

Phillip Paquette OpenPhone
Phillip PaquetteContent Marketing Manager at OpenPhone

10. Pumble by COING

Team Communication Software

Pumble by COING
via Pumble by COING

The team communication software, Pumble, lets your team discuss topics in threads, collaborate via channels, and message teammates.

Like Slack and Microsoft Teams, this SaaS app enhances team communication by offering a chat feature with voice and video calls. 

Key features

  • Channels and threads
  • Direct messages and notifications
  • Video chat and conference calls
  • File sharing knowledge and organization
  • Fully searchable history
  • Search function for files and information
  • Connect with other apps

“One of my features would have to be the 1:1 video and audio calls.

I often have 1:1 feedback sessions with the translators and writers, and, with Pumble, these sessions are easy to carry out.

Also, I have to highlight the free unlimited message history. I can search every conversation I ever had in the app, even a conversation I had with a colleague from a couple of years ago, with just a couple of clicks.

Currently, I’m especially looking forward to group audio and video calls, which are coming soon.

I can’t wait to move my team’s weekly meetings with our writers and translators to Pumble!”

Marija Kojić COING
Marija KojićContent Editor at COING

11. Culture Amp

Employee Engagement Software

Culture Amp is an all-in-one employee engagement software that helps HR professionals and people leaders improve their employee experience and build a competitive advantage by putting culture first—no matter what.

Key features

  • 360-degree feedback
    Anonymous feedback
  • Compensation management
  • Customizable templates
  • Goal setting and tracking
  • Individual development plans
  • Skills assessment
  • Reports and analytics
  • And more

This app brings the unique power of modern psychology, an on-demand platform, and collective intelligence together and offers features for performance reviews, goal tracking, continuous development, and more, making this an excellent SaaS example!

With over 6,000 companies, from startups to Fortune 500s, Culture Amp has been recognized as one of the world’s top private cloud companies by Forbes and one of the most innovative workplace companies by Fast Company. 

Companies rave about this SaaS tool because of its ability to power performance management, employee engagement, and the development to develop high-performing teams. 

12. Tableau

End-to-end analytics platform

via Tableau

Tableau is one of the leading cloud-based analytics platforms in the world. It allows people of all skill levels to work and transform data into actionable insights that are easy to understand, leading to daily smarter, more impactful, data-driven business decisions. 

From individuals and non-profits to government agencies and the Fortune 500, organizations from all over the world use this data visualization tool and self-service analytics platform to get deeper insights faster than ever before, creating data culture companies.

Key features

  • Behavioral analytics
  • Activity dashboard
  • Ad hoc reporting
  • Customer journey mapping
  • ROI tracking
  • Performance metrics
  • Predictive analytics
  • Modeling and simulation
  • And more

When organizations embrace a data culture, they are empowered to make informed decisions every day with data, making full use of their data. Use this SaaS business to enhance your relationship with data and start using it to your advantage.

13. Kinsta

Website Hosting Software

via Kinsta

Kinsta is a cloud-based software that provides managed WordPress hosting services and hosts all types of sites from freelance blogs up to blogs created by Fortune 500 companies. 

Used by developers, web designers, and freelancers worldwide, this app allows you to design, develop, and deploy WordPress websites from the comfort of your local machine and can improve your website’s performance with the fastest infrastructure built on Google Cloud Platform’s premium tier network and fastest C2 virtual machines, designed to minimize distance and hops, resulting in fast and secure transport of your data. 

Key features:

  • Alerts/notifications
  • Performance metrics
  • Real-time monitoring
  • WordPress users can choose from 28+ data centers around the world

Kinsta aims to provide hosting with more flexibility—our customers have seen up to 200% in performance improvements, 30% improved latency, or 50% better bandwidth since implementing Kinsta. 

And as a company on a mission to create powerful tools for developers, entrepreneurs, and web creators, we’ll soon launch new additional hosting services that are designed to power just about any web service, all with the familiar Kinsta experience

Sam Gooch Kinsta
Sam GoochSEO Strategist at Kinsta

Join the growing club of 24,300+ companies across 130 countries that switched to better, faster hosting.

⭐️ Bonus content: Learn how Kinsta has helped our ClickUp teams support and ramp up our blog efforts in this case study

14. Quip

Document Management Software

via Quip

Quip is a team collaboration and productivity platform by Salesforce that delivers a modern built-in collaboration solution and provides real-time CRM data to help users win faster.

Key features

  • Workflow management
  • Document management
  • Offline mode
  • Discussions and forums
  • Team or 1-1 chat/ real-time chat and editing
  • File sharing 
  • Status tracking
  • Sales mobile app access 

This SaaS provider offers some of the most commonly used work tools inside Salesforce—use documents, spreadsheets, chat, and more to assist with real-time sales planning without leaving Salesforce. Instead of communicating by email, users can use its commenting and chat feature and directly communicate with other team members within a document, saving time and creating room for more efficient collaboration. 

15. Apty

Digital Adoption Software

via Apty

Apty is an end-to-end digital adoption platform built to help enterprise companies optimize their business processes, including onboarding, training, and process compliance.

Key features

  • User onboarding/ training management
  • Data quality control 
  • Asynchronous learning
  • Multi-language
  • Self-service portal 
  • Mobile learning
  • Modeling and simulation
  • Surveys 

About 70% of all digital transformation initiatives fail due to various factors such as limited resources, resistance to change, lack of alignment, or stakeholder buy-in. Apty addresses these common challenges by providing tools such as onboarding, validation, and analytics to solve any digital adoption problem.

This SaaS provider helps maximize the ROI of your enterprise tech stack and decreases training and support costs by up to 80%.

16. Crowdcast

Live Streaming Software

Crowdcast is a live-streaming software that users can utilize to host webinars, workshops, interviews, online summits, and more. 

Key features

  • Event scheduling and management
  • Live chat
  • Multiple hosts 
  • Multiple camera feeds
  • Polls/voting
  • Moderation
  • Audience analytics

This SaaS product offers a simple, easy-to-use, and fun user interface making it a seamless experience for both hosts and attendees. Whether you’re hosting an informative sales presentation or co-webinar with brand partners, Crowdcast provides you with a reliable platform to connect with your audience and scale your business. 

17. MailChimp

Lead Management Software

MailChimp Audience Dashboard Example
Via MailChimp

MailChimp is a great SaaS example of a lead management software and email marketing service provider—growing your audience and revenue with this all-in-one marketing platform.

This tool allows users to send marketing emails, set up automated messages, build landing pages, create targeted ad campaigns, sell online, and help facilitate reporting and analytics.

Key features

  • Automated scheduling
  • Behavioral targeting
  • Conversion tracking
  • Customer journey mapping
  • Lead capture and nurturing 
  • Multi-channel marketing
  • Template management
  • Campaign, segmentation, management, and analytics

As of 2022, more than 667,680 companies worldwide use MailChimp to reach and surpass their sales and marketing goals. 

18. Zapier

Automation platform/ Cloud Integration Software

via Business Insider/ Zapier

Zapier is a cloud integration and automation software that empowers users to automate their work across 5,000+ apps to improve work efficiency and streamline workflows.

Key features:

According to the 2021 Zapier State of Business Automation Report, 94% of small to medium-sized business workers surveyed mentioned they perform repetitive, time-consuming tasks in their role. Additionally, 88% of SMBs revealed that automation has allowed them to compete with larger companies. 

This SaaS example is valuable to users because it lets them automate social media posts, contracts, data entry, sales outreach, lead flow, and team updates. It also automates your most time-consuming busy work, such as data entry and invoice management, to help save mental energy and time for the more important parts of the business.

Zapier is the ultimate power tool to automate your routine work. It allows you to build fully automated flows between tools exchanging data and messages between Intercom, Salesflare, Slack, Google Sheets, SQL databases and many other platforms.

Our business at Salesflare runs on more than 125 so-called “zaps” at the moment, which enables us to take on an enormous amount of work with a small team. We’re currently working on automating the early stages of our sales process even more, pushing data about new customers into Salesflare and triggering emails there, so we can give our clients the attention and follow up they deserve.

Jeroen Corthout Salesflare
Jeroen CorthoutCo-Founder at Salesflare

19. Front

Help Desk and Team Communication Software

via Front

​Front is a customer communication and team communication hub that allows users to improve operational efficiency and create stronger customer relationships. This SaaS provider offers a seamless platform for communication—a combination of an automated ticketing system with a personal touch of email.

This SaaS provider has helped Support, Operations, Account Management, and Success teams at 8,000+ businesses to eliminate the disconnect systems by bringing all their channels into one single platform, craft personalized replies, and attend to issues faster without sacrificing efficiency. 

To streamline your work even further by connecting Front to your most used work tools—integrate Front with ClickUp, HubSpot, Salesforce, and more!  🤝⚡️

Key features

  • Activity dashboard and tracking 
  • Chat/messaging/comments
  • Customer completing tracking 
  • Customer segmentation
  • Email monitoring/ management
  • Reporting/analytics 
  • Third-party integrations
  • Video conferencing
  • Shared inboxes

From an individual user perspective, commenting in Front is by far my favorite feature. 

For any complex customer scenario, commenting lets me quickly and easily loop in the right teammates and get the resources I need to send the best possible reply. Ultimately, commenting lets me communicate more effectively and build deeper relationships with my customers.

As for our automation, I’m most excited about the complex, time-saving workflows we have on the roadmap. 

We’ve had so many customers who embrace the possibilities with Front, and I’ve seen so many success stories with rules where teams can spend less time managing messages and invest more time in communicating with their customers.

Juston Song Front
Justin SongSenior Onboarding Manager at Front

⭐️ Bonus content:  Mathilde Collin, Founder, and CEO at Front, was on our When It Clicked podcast! Listen to learn about her When It Clicked moment when building the company! 🎙😊

20. Editor X

Web Creation Platform

Wix Editor X Design
via Wix Editor X

​​Editor X is an advanced web creation platform made exclusively for designers and web professionals.

Key features:

  • Fluid design
  • Freedom of CSS grid layouts
  • Content automatically adjusts to every screen
  • Hundreds of designer-made components
  • Drag and drop interface

This SaaS example boasts a cutting-edge responsive design and a smooth drag and drop interface to enhance user experience. Users can add custom codes, create complex sites with leading design and layout capabilities, and code-free user interactions.

A powerful built-in CMS is also available within this tool to build data-driven sites and complex web applications and allows collaborators to update and manage the website content. This helps prevent unwanted changes from others outside of the permitted collaborators.

The platform allows me to create complex custom sites with leading design and layout capabilities using tools such as grid, Layouters, and Repeaters. I can also create custom code-free user interactions. The built-in CMS allows me or my collaborators to update and manage site content behind the scenes, so it takes the stress away of someone messing with my site design.

If I do want to use code, Velo (our open development platform) lets me add another layer of control and functionality to my site.

As someone with experience in building sites using code, I know how tedious and repetitive that can be—having a tool that turns this experience into a visual medium with a drag and drop interface makes site building way faster and more efficient.

I’m looking forward to building much more complex projects, like web applications and whole platforms on Editor X.

Ido Hershkovitz Editor X
Ido HershkovitzTechnical Designer at Editor X

21. Deskera

Integrated Accounting, CRM, HR Software 

Deskera is an award-winning all-in-one business software that helps small to mid-sized businesses (SMBs) grow faster with fewer tools.

Key features:

  • Enterprise asset management 
  • Integrated business operations
  • Reporting/analytics
  • Financial management
  • Supply chain management
  • HR management
  • Inventory management
  • CRM

With their customers’ pain points in mind, Deskera offers three main product modules to optimize the critical needs of every small business: Books, CRM, and People. Businesses can streamline their operations by managing their invoicing, accounting, inventory, payroll, CRM, HR, email marketing, and so much more, all in one place with this SaaS tool. 

We designed Deskera to be used by small business owners across different industries and help them grow. We want to encourage digital transformation among the SMBs of the world with our affordable and easy-to-use product.

Businesses can also customize and configure their own sales pipeline to make sure all your deals are effectively moving towards closure, connect your existing apps via Zapier or the other APIs, build your own apps with the included dev kit, and manage email marketing campaigns.

Shikha Samant Deskera
Shikha SamantCorporate Communications Manager at Deskera

22. UserGuiding

User Onboarding Software

UserGuiding is a user onboarding platform built to improve product adoption rates and reduce churn by providing ‘no coding needed’ interactive user onboarding walkthroughs.

This SaaS example is great for those who want to quickly create step-by-step product walkthroughs, interactive guides, checklist widgets, tooltips, resource centers, and more. There is no technical expertise needed thanks to its drag and drop functionality.

Key features

  • Self service tools
  • Product launch management
  • In-app training
  • Contextual guidance
  • Audience targeting
  • Reporting/ analytics 
  • Activity dashboard

Additionally, Userguilding offers great analytics to help create personalized experiences by tracking the performance of walkthroughs, tours, tutorial popups, and more. 

As businesses move towards digitalization and remote work, they need to make sure all employees, clients, customers, and users have an easy time adjusting and onboarding to new digital platforms. 

For example, we use UserGuiding to create onboarding flows for our customers and helpful interactive content for our new employees who need to learn new tools quickly.

The tool has user identification and tracking features, which are advanced ways of analyzing your user or employee’s behavior as they go through your interactive content. It can be a great way to increase engagement and set up segmentation to make sure everyone gets their personalized experience.

Selman Gokce UserGuilding
Selman GokceSr. Inbound Marketer at UserGuiding

23. Loio by Lawrina

Legal documentation software

Loio streamlines contract drafting and review for attorneys, paralegals, managers, and business owners with AI-powered Microsoft Word software.

Key features:

  • Contract templates
  • Text review/ editing
  • Style check
  • Full text search
  • Contract/ license management
  • Document capture and storage
  • Automated clause analysis
  • Summary of contracts

This SaaS example serves as a modern world legal hero as it automatically detects issues in contracts within Microsoft Word and then guides its users through fixing them. This ensures legal documents are precise and up-to-date.

My favorite feature in Loio is the Quick and Detailed Summary of Your Contracts—Loio automatically reviews your contracts and gives a detailed Health Score. You have the freedom to accept a recommendation or leave your contract untouched.

Automated Clause Analysis is also helpful as it eases contract creation and always helps to find a lacking clause in seconds, making contract drafting quick, enjoyable, and efficient. 

As for new features, I look forward to trying the Bilingual Contract Support feature which helps with reviewing and comparting bilingual contracts and instantly fixing contract errors.

Inna Ptitsyna Lawrina
Inna PtitsynaHead of Communications at Lawrina

24. PickFu

Consumer Research Platform

via PickFu

PickFu is a consumer research platform that allows users to gather in-depth consumer feedback and replaces guesswork with clarity.

Key features

  • Split testing
  • Online polls and quizzes
  • Click tests
  • Market research

This SaaS example is great for market research. It connects users to real people giving their honest opinion to instantly obtain the proper insights needed for smarter and data-driven business decisions. Easily optimize your ideation, design, development, and launch phases. 

Whether you’re building an app, testing a new website layout, creating a new business logo, preparing to launch a new product or campaign, PickFu can help gather unbiased feedback. It uses the instant polling service, A/B testing feature, and other features to get demographic breakdowns of your respondents. This helps you better understand your market. 

“As a Sr. Product Manger, I find feedback crucial in our product development process—for this reason, I use PickFu for market research and user testing.

A few of my favorite features of this tool have to be: 

How fast you get feedback; you can get feedback within minutes, which is way better than traditional user testing.

How easy it is to sort demographics; all the demographics are preset in the SaaS interface, so you can choose gender, age, income, race, career to name a few.

Real feedback from real people; these people exist, they’re real people from all over the world.

Being able to test information architecture with PickFu; whether people like one structure of navigation links vs. another. 

Ultimately, this can help your workflow and overall market strategy since you can easily test ideas with a demographic in minutes!

William Chin TELUS Digital
William ChinWeb Consultant at YourDigitalAid

25. Planable

Social Media Management Software

Planable is an end-to-end workflow and social media tool built to help marketing agencies, freelancers, and marketing teams alike, improve planning, collaboration, and approval processes. 

Key features: 

  • A centralized hub for social media campaigns
  • Real-time collaboration—exchange feedback and iteration in real-time
  • Grid view for arranging and previewing content before posting
  • Schedule posts across social media channels (Facebook, LinkedIn, Twitter, Instagram)
  • Social media calendar

This SaaS tool allows creators and clients to plan posts, visualize content, and collaborate within the platform in real-time, creating an efficient process for client feedback and implementation. And in turn, you get help speeding up the approval process. 

Social media is constantly changing: lots of algorithm updates, features, and new platforms. As a marketing team, we should keep up with that and stay on track with our targets simultaneously. Planable helps us with our content creation processes by ensuring a seamless collaboration within our team.

Catalina Grigoriev Planable
Catalina GrigorievContent Marketer at Planable

26. Databox

Dashboard and Reporting Software

Databox is a business analytics platform that gathers all your business data into one centralized dashboard, allowing users to track performance and get insights in real-time. 

Key features

  • Activity dashboard
  • Customizable reports
  • Drag and drop functionality
  • Funnel analysis 
  • Reporting/ Analytics
  • Forecasting 
  • Revenue tracking 
  • Trend analysis
  • Third-party integrations
  • Templates

What makes this tool a great SaaS example is its ability to gather a mix of data from different sources and project them into one dashboard, giving a complete view of your performance at a glance.

Due to the nature of my marketing role, I have to pull data from multiple tools like Google Analytics, Google Search Console, Ahrefs, and Hubspot Marketing daily, and logging into each tool separately would take a lot of my time. 

With Databox, I can track metrics from multiple sources in one dashboard and easily draw correlations, identify trends, and make adjustments promptly. This tool helped me, and my team hit quarterly goals consistently.

Databox has recently launched a Reports feature. So now, rather than creating reports or presentations outside of the Databox app, Reports will help me with the full process–from data collection to presentation. 

With Reports, I hope that I’ll be able to automate more of my general reporting process and tell a better, more compelling story of what was done, how this impacted performance, and the results of those efforts on the business.

Tamara Omerovic Databox
Tamara OmerovicContent Marketing Manager at Databox

27. Ahrefs

SEO/ Web Optimization Software

ClickUp analysis in Ahrefs
via ClickUp/ Ahrefs

Ahrefs is one of the leading and trusted SEO software suites worldwide. It offers tools for marketing professionals to help optimize their content and maximize growth opportunities.

With SEO tools for link building, site audits, keyword research, rank tracking, and competitor analysis, digital marketers can gather vital information about backlinks to streamline all of their marketing efforts and get higher Google rankings. 

Key features: 

  • Keyword research for search engines
  • Clicks data
  • Total search traffic estimation
  • Backlink growth or decline over time
  • SERP history 
  • Outbound link monitoring
  • Keyword ranking alerts 
  • Instantly analyze internal backlinks 

Ahrefs is often my first and last stop when working—it provides a quick overview of how our organic traffic is doing as well as serves as the basis for all SEO research and tracking. 

The features I use the most are Rank Tracker and Site Explorer.  The former allows me to see any changes to our keyword rankings, and the latter gives a great high-level view of a website or specific page with multiple options to drill down deeper.

Ahrefs is becoming a swiss army knife when it comes to digital marketing research and I’m excited to see them getting into things like paid ad intelligence as well as integrations. I’m also looking forward to trying out their Google Sheet connector to better visualize and analyze the data.

Quincy Smith Springboard
Quincy SmithHead of SEO at Springboard

28. Karma Bot

Employee Engagement Software

Karma Bot is a fun and engaging way to reward your employees and their colleagues. 

Key features:

  • Goal management 
  • Performance management 
  • Employee recognition 
  • Reporting/ analytics
  • Benchmarking

With this employee engagement tool and reward system, team members can give Karma points to their management and peers as a token of appreciation for their hard work. Using the points earned from their colleagues, team members can then use these points to redeem prizes set by the company—what a great way to build a fun and rewarding work culture!

Remote work is hard, and as a SaaS creator and business owner, I feel the pain of working 100% remotely.

Knowing how it feels to be away from colleagues, I knew there was a better way to keep people engaged and to make them feel appreciated at work, wherever they may be—that’s Karma’s mission. It helps teams track birthdays, establish a rewards system, and more to help create a fun and positive work culture.

Stas Kulesh Karma Bot
Stas KuleshCo-Founder at Karma

29. Appy Pie

No-Code Development Software

Appy Pie is a no-code development software with multiple business solutions. Its Website Builder lets you create well-designed websites that are high on functionality and are loaded with meaningful and relevant features.

Key features:

  • Lightweight & fast websites
  • Offline capabilities
  • Safe & secure
  • Real-time updates
  • More than 200 features
  • Unlimited customization options
  • Free domain with every website
  • Free professional email address

Users who work in any type of business including a salon, a real estate agency, a healthcare institution, can take advantage of Appy Pie and its no-code website builder.

30. TrustMary

Survey Software

Trustmary is a customer feedback tool for lead generation to help optimize websites and increase conversion rates.

Key features:

  • Testimonial forms and videos
  • Lead generation form and pop-ups
  • Social proof pop-ups
  • A/B and multivariate tests
  • Net promoter score
  • Survey maker
  • Automation
  • Integration

Users can gather testimonials, increase conversion rates, and gather feedback. They can also utilize social proofing by highlighting their existing happy customer base across different platforms like Google, G2, Capterra, Facebook, and so on. 

When you let your existing happy customers speak for you, it truly increases trust in your brand in the eyes of new visitors. 

Everyone knows that a great customer experience leads to happier customers and raving reviews. If we didn’t get reviews daily from existing customers, we’d lack the opportunity to develop accordingly and encourage employee engagement as well. 

We’re currently using our beta A/B testing tool to test out which testimonial widget performs the best. With this information, we can optimize our conversion rates even further and let our customers know our insights as well. 

Furthermore, Trustmary’s widget library is currently growing as new designs are being added. We’re excited to see how they perform in general and against one another!

Arttu Haho TrustMary
Arttu HahoChief Marketing Officer at Trustmary

31. TaskClone

Productivity Software

TaskClone is a web-based productivity tool that allows users to sync and tag notes from note-taking apps like OneNote and Evernote and create follow-up actions in your favorite task app or Google Calendar for execution. 

It organizes the steps needed to help you complete your project and to-dos with ease—no more toggling between SaaS apps and task duplication. Simply type your to-dos using Evernote, OneNote, Google Docs, or TaskCam, and add a trigger tag to sync your notes automatically.

Key features:

  • To-do sent to a specific destination
  • Events and reminders sent to the calendar
  • Link to the note added to each task
  • Work offline and syncs new changes with an internet connection
  • Works with ClickUp, Todoist, and 40+ other task apps

TaskClone is literally the only way to get my todo items out of my notes and into ClickUp. 

Whether you still use Evernote, OneNote, Google Docs, or even handwritten notes, TaskClone makes it easy to jot down tasks when I’m taking notes and ensures I never forget them by sending them to Clickup, where I get my work done.

It makes both Evernote and Clickup more valuable to me.

Troy Christmas TaskClone
Troy ChristmasDirector of Strategic Projects at TaskClone

32. PomoDone

Time Tracking Software

The PomoDone App is a performance-boosting and productivity tool that helps users manage their workflow, track time spent on tasks, and stay focused on the task at hand.

It uses the time management method called Pomodoro Technique, developed in the late 1980s by a university student, Francesco Cirillo, to break down complex projects into biteable and timed chunks of work, focusing on only a single task at a time. 

Key features:

  • Block certain websites while working
  • Interruption notes
  • Log management
  • Chrome extension
  • Tag customization
  • Hotkeys
  • Integrations with ClickUp and other SaaS products

Use this SaaS tool to improve your time management and reduce mental fatigue from context switching all day long. 

Countdown timer to apply Pomodoro™ technique, embedded directly into ClickUp app.

It allows me to run predefined and custom timers and breaks while I focus on ClickUp tasks execution, it keeps all the timer records in its own log and syncs them back to ClickUp timesheets, and it also helps to block certain websites while I am focusing on the task.

I can see what I am working on at this very moment and helps me to keep my attention and avoid distractions and interruptions. It’s a lifesaver for my ADHD, and background ambient sound helps me focus even deeper.

Alex Mauzon PomoDone
Alex MauzonCEO & Co-Founder at PomoDone

Check out these ADHD apps!

33. Colorcinch (Formerly Cartoonize)

Photo and Text Editor Software

Colorcinch (Formerly Cartoonize)
via DP Preview/ Colorcinch (Formerly Cartoonize)

Colorcinch is an intuitive photo editor that lets users enhance photos into personalized artwork with just a few clicks. 

Key features

  • AI background removal
  • Text masking and editor 
  • Freehand drawing
  • Export and share 
  • Effects, filters, and overlays 
  • Stock libraries and collections 

Let your creativity run wild—use its easy-to-use editing tools and effects to create mesmerizing and customized graphics for all types of needs, including social media and blog posts. 

Colorcinch comes with essential editing tools like crop, resize, brightener, text editor, background remover, image converters, and creative tools such as photo combiner, color picker, overlay images—everything you need for a photo editor.

This tool is easy to use, and you don’t need to be a pro designer to craft stunning graphics! Simply play around with its incredible collection of stock photos and hand-picked creative assets (vectors, icons, masks, and overlays).

Peter Babiy Colorcinch
Peter BabiyCreative Director at Colorcinch

34. Sprinto

Compliance Management 

Sprinto is a compliance management software built to replace the slow, laborious, and error-prone way of obtaining compliance with a tech-enabled experience. 

Key features:

  • Adaptive policy documents
  • Zero-touch security audit and compliance
  • Compliance tracking
  • Audit management 
  • 100% automations
  • Live guidance with experts
  • Real-time centralized monitoring

SaaS companies use this service provider to achieve compliance in a shorter period of time. 

Get compliance ready quickly by automating monitoring through integrations and workflows, automatically creating tailor-made security documents, getting access to live sessions with compliance experts, and enabling centralized monitoring. 

With Sprinto the compliance journey can be shortened to just 15 days instead of 90-120 days depending on the organization size.

The tool is building a new category of SaaS tools, and with this, compliance has become more gamified than ever. The Dashboard is just a checklist with a score out of 100—score 100 and you are compliance-ready!

Bhuvesh B Lal BlogVault
Bhuvesh B LalGrowth Marketer at Sprinto

35. SonarCloud

Source Code Management Software

SonarCloud is a source code management tool built to catch bugs and security vulnerabilities in your pull requests and throughout code repositories—detect, understand, and fix code issues earlier in your workflow.

Key features

  • Bug tracking
  • Code review
  • Continuous integration
  • API

This software development tool helps you build robust and safe applications by providing you quick access to your code health. This helps you know where your code stands at every step of the development cycle. 

It also allows you to fix codes, learn new rules along the way, and integrate with other work tools, like Github, to further enhance your development workflow. is a software development company, and we use SonarCloud in our CI/CD (Integration & Deployment pipeline) to help software developers keep code quality at a very high level. 

Since SonarCloud is integrated into our build and deployment pipeline, analysis is done automatically once a developer pushes his new code changes into the repository. As a result, our developers get instant feedback in case of any problems found in code, and every problem it finds is usually properly described with code examples.

The next thing we’ll do is to apply the new code quality metrics SonorCloud recently published to improve our development processes. In particular, I believe this metric will help us to identify technical debt and execute appropriate mitigation steps.

Anton Yarkov
Anton YarkovChief Technology Officer at

Bonus: Technical Debt

36. VoilaNorbert

Email Marketing Software

VoilaNorbert is an email marketing software that lets users easily find email addresses online with its bulk email finder tool. 

Key features

  • Domain check
  • Catch-all server detection
  • Bulk and single email verification

This tool has been voted as one of the most accurate bulk finder tools by Ahrefs with a 98% success rate—all you need is your prospect’s full name and their website URL, and this app will retrieve the email address and verify it with its intelligent verification tool.

Working in Outreach and Link Building Partnerships at  VoilaNorbert, I use this tool to find and verify email addresses from my prospect list—it’s a very useful tool for conducting cold outreach, for business development, HR and PR. 

It has many useful features that are beneficial for a small business: a “send later” feature, email reminders, customized signatures, email templates, email sequences, and email tracking. 

As for my favorite feature, I’ll have to say it’s the mail merge feature. It allows me to scale my cold outreach campaigns by sending personalized emails to a large number of people at once— it has helped conduct outreach campaigns and reached more people who may be interested in marketing co-partnerships.

Alicja Olko VoilaNorbert
Alicjia OlkoOutreach and Link Building Partnerships at VoilaNorbert

37. TimeJam

Employee Time Tracking Software

TimeJam gamifies time tracking by adding a playful touch and applying social media elements to tracking time.

Key features

  • Making time recording social and engaging with friendly competitions on Slack or MS Teams
  • Teams earn points for being compliant with time tracking and compete for a monthly prize
  • Integrations with your existing work tools for time tracking, including ClickUp, Harvest, and more
  • Simple to set up and get your team much engaged in recording their timesheets

This helps improve team productivity and strengthens team morale. With TimeJam hours are recorded daily and customers are seeing 10% increase in billable hours due to better data quality.

Gamifying time management can be easy for a company to gain more revenue. TimeJam applies a spectrum of tactics to keep your team engaged in tracking time daily: Gamification, Social, Humor, and Performance.

We implemented Timejam for Kolme Group and saw the average age of a time entry decrease from nearly a week to less than a day, and in the process, our revenue increased by almost 9%.

Lauren Caughlan Kolme Group
Lauren CaughlanMarketing Director at Kolme Group
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Time To Choose The Best SaaS Tools For You

Well, there you have it—37 software as a service (SaaS) examples that are leading and making waves in this industry! 

With the digital age progressing faster than ever, the overall SaaS market and global cloud adoption are expected to expand rapidly as many more organizations adopt a SaaS solution approach for various business functions, and it’s not slowing down any time soon. With these SaaS examples, including project management tools, we’re constantly improving the way we work and manage our businesses for the better.

So whether you’re thinking of starting your own SaaS company and looking for inspiration for a business model or on the hunt for new tools to improve your productivity and support your growing business, these SaaS examples can certainly help you get there! Refer to the software tools and expert tips mentioned above to help you make the most informed decisions.

And because there are thousands of options, and not all SaaS are the same, make sure to study their SaaS model and unique proposition and give them a try to see how they align with your vision and goals. You may just discover your new favorite, go-to SaaS tool for managing your projects and accelerating your business—all in one place. 😉🚀

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