After testing dozens of AI tools for creating content, I can tell you they aren’t all the same. While they might have overlapping features, they serve distinct purposes.
It’s true that AI can be a game-changer in your content creation process. But, I discovered that the real magic lies in getting an AI agent that complements your content process. The right AI agents can transform a slow-moving pipeline and get things done faster.
However, with the ever-growing list of AI tools, it’s normal to be indecisive about which tool you must select. So, I and the rest of the ClickUp team joined hands to try out different AI agents for content creation and finalized a list of the top 13.
Let’s dive right in!
The Best 13 AI Agents for Content Creation to Explore in 2025
- ⏰ 60-Second Summary
- What Are AI Agents for Content Creation?
- What Should You Look for in AI Agents for Content Creation?
- The Best AI Agents for Content Creation
- 1. ClickUp (Best for AI-powered content & task management)
- 2. Jasper (Best for creating on-brand content)
- 3. Copy.ai (Best for GTM teams to create and optimize personalized content)
- 4. Writer (Best for content editing and improvement)
- 5. Frase (Best for content editing, optimization, and brief generation)
- 6. ChatGPT (Best for free content generation)
- 7. Surfer SEO (Best for content optimization)
- 8. Hypotenuse AI (Best for writing SEO-optimized product descriptions)
- 9. MarketMuse (Best for content planning)
- 10. ContentBot (Best for generating long-form content)
- 11. Peppertype AI (Best for generating marketing content)
- 12. Descript (Best for video and podcast editing)
- 13. Writesonic (Best for overcoming writer’s block and generating SEO-friendly content)
⏰ 60-Second Summary
Here are the top AI agents for content creation you must try this year:
- ClickUp: Best for AI-powered content & task management
- Jasper: Best for creating on-brand content
- Copy.ai: Best for GTM teams to create and optimize personalized content
- Writer: Best for content editing and improvement
- Frase: Best for content editing, optimization, and brief generation
- ChatGPT: Best for free content generation
- Surfer SEO: Best for content optimization
- Hypotenuse AI: Best for writing SEO-optimized product descriptions
- MarketMuse: Best for content planning
- ContentBot: Best for generating long-form content
- Peppertype AI: Best for generating marketing content
- Descript: Best for video and podcast editing
- Writesonic: Best for overcoming writer’s block and generating SEO-friendly content
Summarize this article for me pleaseWhat Are AI Agents for Content Creation?
AI agents for content creation help create and edit content based on your requirements and help automate the content management process. They are like your digital collaborators designed to handle specific content-related tasks.
You can try different types of AI agents for structured content creation:
- Text-based AI agents: They help you draft blog posts, website copy, landing pages, emails, newsletters, etc.
- Visual AI agents: Such agents design infographics, presentations, social media posts, 3D images, videos, and other visuals with text-based prompts
- Audio and speech AI agents: These AI agents can create podcast scripts and convert written text into realistic AI-generated voiceovers
🌻 Example: ChatGPT can help you create outlines for blog posts and brainstorm ideas, Consensus can gather and analyze information from academic papers, and Midjourney can generate artistic images for your brand’s marketing.
Together, you can create a collaborative work management system for content marketing where AI agents can speed up processes and improve efficiency.
Summarize this article for me pleaseWhat Should You Look for in AI Agents for Content Creation?
While the features you choose depend on your business needs, here are a few key features that are a must in AI content creation tools.
- Built-in quality checks: Choose a tool that assures accurate and quality content. The tool must have basic spelling and grammar checks, fact-checking capabilities, and plagiarism detector
- Contextual understanding: Pick AI agents that understand your prompts even when they are complicated. The software should adapt to your content style, tone, and brand guidelines, ensuring consistency across content
- Customization: Get content creation tools that offer you control over the output. You must be able to adjust parameters like length, tone, language, and formatting and fine-tune the content creation process
- Integration capabilities: Choose platforms that easily integrate with your existing tech stack. For instance, integrating your calendar and project management software with content creation tools will streamline your entire content management process
🧠 Did you know? 42% of marketing and media leaders used AI tools to write content, 40% to generate social media content, and 34% for personalization and recommendations.
Summarize this article for me pleaseThe Best AI Agents for Content Creation
1. ClickUp (Best for AI-powered content & task management)
Switching tools now and then made content management a struggle. But when I tried ClickUp, I found my breakthrough for AI-powered content ideation and creation.
ClickUp revolutionized the way I handle my content creation and management process. The platform seamlessly combines AI content creation with robust project management features, making it a one-stop shop for everything content. Best part? I have a built-in AI agent to help me with every single aspect of work within my ClickUp Workspace: Meet ClickUp Brain!
How does ClickUp Brain help me? Here we go!
When I encounter creative blocks, I leverage ClickUp Brain to whip up detailed content briefs with keywords, target audience, and objectives in seconds and gain insights into areas for content improvement.
ClickUp Brain also helps me with:
- Writing content: It can draft captions for social media posts, write ad scripts, and come up with social media copy. If I want to send an email to a client, I just need to provide a detailed prompt
- Automating content planning: ClickUp Brain can easily create content calendars and suggest the best publishing times and formats based on past engagement data
- Repurposing content: I can also transform long-form content into bite-sized social media posts, email newsletters, or video scripts to maximize content reach
Learn how to create compelling content with AI!👇
ClickUp Whiteboards is my go-to for team brainstorming sessions. I can discuss content ideas on virtual boards, convert ideas to tasks, and directly embed these boards inside a chat to share them with the team.
Here’s the juiciest bit! ClickUp Brain also helps me generate images for blog posts or social media campaigns and even visualize ideas. That’s like five different tools rolled into one workspace!
Once you have the content ready, you can use ClickUp Docs to manage your content briefs. Plus, ClickUp Docs can store brand guidelines, content plans, research materials, and meeting notes. It’s a great feature to document all your content-related details.
It doesn’t end here. ClickUp also has a template library with content calendar templates, planning templates, etc., which makes my life a lot easier.
For instance, ClickUp’s Content Calendar Template helps a great deal in planning content schedules—when it is due, how the content will be published, shared, etc. Likewise, there’s the ClickUp Content Production Scaling Template that helps me streamline the entire content production process.
ClickUp best features
- Structure, connect, and build on ideas to create a network of content that you want to create with ClickUp Mind Maps
- Approve content briefs, change statuses, and send reminders for tasks with ClickUp Automations
- Get a consolidated view of your marketing goals, track tasks, perform content trend analysis, and more with custom ClickUp Dashboards
- Automate, organize, prioritize, and track content jobs with ClickUp Tasks
- Brainstorm ideas, document content guidelines, and never miss an update with ClickUp Whiteboards, ClickUp Docs, and ClickUp Chat
- Generate detailed content briefs, blogs, social media materials, product descriptions, emails, summaries, and more with ClickUp Brain
ClickUp limitations
- With so many features, ClickUp might overwhelm you initially. It takes time to get accustomed to the tool
ClickUp pricing
- Free Forever
- Unlimited: $7/month per user
- Business: $12/month per user
- Enterprise: Contact for pricing
- ClickUp Brain: Add to any paid plan for $7 per member per month
ClickUp ratings and reviews
- G2: 4.7/5 (10,000+ reviews)
- Capterra: 4.6/5 (4,000+ reviews)
What are real-life users saying about ClickUp?
2. Jasper (Best for creating on-brand content)
Jasper is great at maintaining brand consistency across your content. As a content marketer, you can use it to create on-brand content for your target audience across marketing channels.
I particularly like Jasper’s brand IQ feature, which allows the tool to learn and replicate a specific tone and style. It automatically checks your content—from campaign creatives and blog banners to video content—against your brand guidelines and suggests improvements. The tool also offers several ready-to-use templates for blog posts, social media captions, email subject lines, and product descriptions.
Jasper best features
- Fine-tune brand settings like tone, voice, style, and visual guidelines to ensure the output represents your brand
- Personalize images for your content with the AI image suite
- Ensure all images are consistent and compliant with brand guidelines with Jasper’s ability to flag violations and recommend edits
Jasper limitations
- According to a few users, not clearing out your chat history makes Jasper slow, which might be an issue if you often refer to older prompts
- Jasper can sometimes create generic and inaccurate content
Jasper pricing
- Creator: $49 month/seat
- Pro: $69 month/ seat
- Business: Custom pricing
Jasper ratings and reviews
- G2: 4.7/5 (1,200+ reviews)
- Capterra: 4.8/5 (1,800+ reviews)
What are real-life users saying about Jasper?
✨ Fun Fact: Jasper was originally named Jarvis, inspired by the AI assistant in Iron Man movies. The goal was to highlight the tool as a powerful and intelligent one.
3. Copy.ai (Best for GTM teams to create and optimize personalized content)
True to its name, Copy.ai is a copywriting tool that helps generate marketing materials, ad copies, and social media posts with its AI tools like content and paragraph generator, sentence rewriter, and paragraph rewriter.
Using Copy.ai, you can automate manual tasks to boost productivity across sales, marketing, and customer success. Plus, you can consolidate siloed data across the different aspects of your GTM strategy, connect it to workflows, enable real-time data interaction, and use it to create compelling content.
Copy.ai best features
- Store data such as audience insights in a structured format and analyze them for strategic and actionable insights with Tables
- Automate routine processes with a customizable workflow builder and trigger workflows based on events
- Store brand guidelines, content strategy, product descriptions, and other company information in a central repository using Infobase
Copy.ai limitations
- You can’t edit the input in a chat. The query must be rewritten in case you want to modify it
- Sometimes, the tool pulls out content as is from web pages, resulting in plagiarism
Copy.ai pricing
- Free
- Starter: $49/month
- Advanced: $249/month
- Enterprise: Custom pricing
Copy.ai ratings and reviews
- G2: 4.7/5 (180+ reviews)
- Capterra: 4.4/5 (60+ reviews)
What are real-life users saying about Copy.ai?
4. Writer (Best for content editing and improvement)
Writer does a lot more than your next-door AI content tool. You can build NLP (Natural Language Processing) apps, cross-check content for compliance with legal, regulatory, and brand rules, create content, and even repurpose video and audio files.
What I liked the most about Writer is that though several ‘apps’ have been baked into one, the tool is pretty neat and straightforward. You can use Ask Writer, a chat-style Q&A system, to generate answers and create product descriptions, emails, etc. Plus, you can access a Grammarly-like interface where you get an AI content detector, a plagiarism checker, and content improvement suggestions.
Writer best features
- Generate blog topic outlines, job and product descriptions, FAQs, outbound emails, and error messages
- Upload images, ask questions, and generate content with the image analyzer
- Generate key takeaways by uploading a recording or transcript with Recaps
- Identify AI-generated vs. human-generated content with an AI content detector
Writer limitations
- The content generated often contains several errors, and the language can be quite robotic
Writer pricing
- Team: $18/month per user
- Enterprise: Custom pricing
Writer ratings and reviews
- G2: 4.3/5 (80+ reviews)
- Capterra: Not enough reviews
What are real-life users saying about Writer?
📖Read More: A Guide to Using AI in Content Marketing
5. Frase (Best for content editing, optimization, and brief generation)
Frase is similar to the other tools in this list with its AI writing, editing, and optimization features. It helps you research, write SEO-optimized blog posts, and refine them with editing suggestions.
I found Frase’s SERP research feature the most notable. It allows you to analyze competitors’ content within the editor itself. It gives content suggestions like links, headings, keyword usage, and images that you can add to make the article more Google-worthy.
I also liked how the tool helped organize my content outlines. It also offered several idea-generating frameworks and graded my article to indicate how well it aligned with the search intent.
Frase best features
- Research top pages, competitor headings, and key SERP metrics to create content outlines with the content brief generator
- Perform competitor analysis, use a score to measure your content’s ranking potential, and optimize articles for search engines
- Style text, insert tables, add images, use templates to standardize layouts, and get instant improvement suggestions with a built-in content editor
Frase limitations
- Sometimes, the tool can be slow and unresponsive when searching for information to draft an article
- The content recommendations are generally from the top-ranking pages, so you may not get in-depth information
Frase pricing
- Free
- Basic: $45/month
- Team: $115/month
Frase ratings and reviews
- G2: 4.8/5 (250+ reviews)
- Capterra: 4.8/5 (300+ reviews)
What are real-life users saying about Frase?
6. ChatGPT (Best for free content generation)
While you might’ve already tried ChatGPT, here’s my take on this popular tool: I can think of this tool as a friend who can help you with almost everything—writing content, code, creating images, analyzing data, planning parties, cooking, and whatnot. It adapts to your thinking and style over time and makes conversing easier.
I find its voice interaction feature the most amazing. You can have a natural dialogue with the tool while multitasking. It’s easy to use and can handle diverse tasks. However, it struggles to understand complex prompts and occasionally generates outdated and inaccurate information.
ChatGPT best features
- Generate AI images for projects, slide decks, and campaigns with quick prompts
- Speak your prompts instead of writing to have a brainstorming session with ChatGPT
- Analyze data, create bar charts and scatter plots, perform trend analysis, and interpret P/L statements
- Simplify codes, debug, or write a function using the code feature
ChatGPT limitations
- Sometimes, ChatGPT gives wrong info and misunderstands prompts
- The tool struggles with specialized queries. It might miss out on subtle details and create generic outputs
ChatGPT pricing
- Free
- Plus: $20/month
- Pro: $200/month
- Team: $30/month per user
- Enterprise: Custom pricing
ChatGPT ratings and reviews
- G2: 4.7/5 (650+ reviews)
- Capterra: 4.5/5 (100+ reviews)
What are real-life users saying about ChatGPT?
📖 Read More: How to Build a Content Database (with Templates)
7. Surfer SEO (Best for content optimization)
Surfer is a wholesome SEO tool that lets you create ready-to-rank articles with auto-optimization. You can use the platform to insert relevant keywords in your content and get a score that indicates its potential to rank.
I like how Surfer offers several content features in one platform. It allows me to edit content with real-time feedback on optimization, generate outlines, humanize AI content, and improve content readability. The best part? It has a content audit feature that helps you track how well your content and domain performs. You get daily updates on key metrics so you can take immediate actions to improvise.
Surfer SEO best features
- Structure detailed content outlines with unique headings with built-in outline builder
- Monitor content and domain performance with daily updates on traffic, rankings, etc., with content audit
- Humanize your AI content to pass AI detection tools with AI content humanizer
- Find content topics and sub-topics for a niche to identify gaps in your content strategy with topical maps
Surfer SEO limitations
- Many users complain about Surfer’s high prices. Even the starter plan is pricey for both content and AI editors
Surfer SEO pricing
- Essential: $99/month
- Scale: $219/month
- Enterprise: Custom pricing
Surfer SEO ratings and reviews
- G2: 4.8/5 (500+ reviews)
- Capterra: 4.9/5 (400+ reviews)
What are real-life users saying about Surfer SEO?
📮ClickUp Insight: 37% of our respondents use AI for content creation, including writing, editing, and emails. However, this process usually involves switching between different tools, such as a content generation tool and your workspace.
With ClickUp, you get AI-powered writing assistance across the workspace, including emails, comments, chats, Docs, and more—all while maintaining context from your entire workspace.
8. Hypotenuse AI (Best for writing SEO-optimized product descriptions)
Hypotenuse AI—the eCommerce AI writer—is great for online brands, marketers, and copywriters. It can create product and category descriptions, images, meta tags, Facebook and Google ads, emails, and Instagram captions.
I like how the tool creates optimized product descriptions and tags in bulk within seconds. It also offers HypoChat, a chatbot for creating, summarizing, and rewriting content for different platforms. The best part? Hypotenuse is super customizable. You can use its bespoke brand voice to train the AI with your brand guidelines and style.
Hypotenuse AI best features
- Clean, standardize, and enrich product data in bulk to improve product discoverability
- Track search performance and optimize product listings for search engines and marketplaces
- Automate product tagging with high-quality and accurate tags
Hypotenuse AI limitations
- Several users feel that the subscription prices are too high
- The tool gives very few options when creating blog outlines. If you’re not knowledgeable enough about the topic, generating content might be difficult
Hypotenuse AI pricing
- Basic: $150/month, billed annually
- E-commerce Pro: Custom pricing
- E-commerce Enterprise: Custom pricing
Hypotenuse AI ratings and reviews
- G2: 4.7/5 (70+ reviews)
- Capterra: Not enough reviews
What are real-life users saying about Hypotenuse AI?
📖 Read More: Top Social Media AI Tools for Marketers
9. MarketMuse (Best for content planning)
MarketMuse can elevate your content planning with its capabilities to optimize existing content based on relevant search terms, competitor analysis, and top-ranking pages. You can use it to get insights on keyword searches, topic clusters, and more.
I used MarketMuse to generate content briefs and repurpose existing content. It did a decent job on competitor analysis to identify content gaps. What I love the most is its optimization module, which helped me with information like target word count, topic mentions required to rank for a specific query, content score, and suggestions on how to beat a competitor article.
MarketMuse best features
- Generate structured content plans and get recommendations for your content strategy
- Create briefs for articles, news, comparisons, how-to guides, product reviews, etc.
- Perform in-depth SEO competitor analysis and visualize content gaps with heatmaps
MarketMuse limitations
- Some users feel that the interface is not intuitive. It takes a lot of time to research topics and optimize articles
MarketMuse pricing
- Free
- Optimize: $99/month
- Research: $249/month
- Strategy: $499/month
MarketMuse ratings and reviews
- G2: 4.6/5 (200+ reviews)
- Capterra: 4.6/5 (20+ reviews)
What are real-life users saying about MarketMuse?
10. ContentBot (Best for generating long-form content)
If you’re looking to scale long-form content, ContentBot can be valuable to your content marketing strategy. You can use the tool to generate insightful, humanized articles quickly.
I like how the tool answered all my questions pretty well and even explained them in paragraphs. Its ‘Discover’ feature is another stand-out that helps identify relevant keywords and topics you might’ve missed. ContentBot also has a Chrome extension to produce content on the go. Plus, it supports 110+ languages, which can be helpful if you have a global audience.
ContentBot best features
- Create search engine-friendly blogs with smart linking and AI image generation
- Use pre-built content creation workflows or create your own with a visual AI flow builder
- Make the AI content more human-friendly with the Humanizer feature
- Convert CSV files into blog posts, product descriptions, and marketing content, with ContentBot’s AI agent
ContentBot limitations
- It takes some time to get accustomed to the tool due to feature complexities
- The AI-generated content can have low readability at times
ContentBot pricing
- Prepaid: $0.5 per 1000 words
- Starter: $9/month
- Premium: $29/month
- Premium+: $49/month
ContentBot ratings and reviews
- G2: 4.7/5 (100+ reviews)
- Capterra: Not enough reviews
What are real-life users saying about ContentBot?
11. Peppertype AI (Best for generating marketing content)
Among the AI content creation tools, Peppertype specializes in scaling content production. You can use it to generate a high volume of engaging content for marketing campaigns and social media platforms.
I used Peppertype to generate various content types including ad copies, blog posts, social media captions, and emails. And each time it produced original content, maintaining the brand voice and high readability. Plus, it has a built-in plagiarism checker that lets you verify the content’s originality instantly.
Peppertype AI best features
- Use built-in SEO tools to optimize generated content and boost search engine rankings
- Get AI-powered, real-time content suggestions and creative ideas with minimum user input
- Collaborate in real time to work on blogs, social media marketing posts, and review content simultaneously with team members
Peppertype AI limitations
- According to a few users, the current interface is not as easy to use as the previous one
- The generated content can lack variety, and you might get repetitive outcomes
Peppertype AI pricing
- Custom pricing
Peppertype AI ratings and reviews
- G2: 4.6/5 (450+ reviews)
- Capterra: 4.7/5 (500+ reviews)
What are real-life users saying about Peppertype AI?
12. Descript (Best for video and podcast editing)
Spending weeks writing video scripts and editing your podcasts? Descript can be your time savior.
This audio-video editing tool changes the game with its text-based editing approach—you modify things in the transcript just like a Word doc and it directly gets modified in the corresponding audio or video.
Descript stands out for its audio-to-text transcriptions and ability to remove filler words. Plus, you get the Underlord AI as your sidekick that works perfectly to improve audio and visual quality, generate video scripts, remove retakes and backgrounds, generate clips, and so on.
Descript best features
- Generate audios with your own voice clone or AI voice just by giving prompts
- Record quality, multi-track audio and video sessions with multiple participants remotely using Descript Rooms
- Convert long-form videos and podcasts into clips for your social media posts
- Record screens and get instant transcriptions of your recording
Descript limitations
- The application can freeze if you scroll too fast
- Sometimes Descript maps words incorrectly in the videos
Descript pricing
- Free
- Hobbyist: $19/month per person
- Creator: $35/month per person
- Business: $50/month per person
- Enterprise: Custom pricing
Descript ratings and reviews
- G2: 4.6/5 (700+ reviews)
- Capterra: 4.8/5 (170+ reviews)
What are real-life users saying about Descript?
🧠 Did you know? The video editing software market is expected to grow to $5.13 billion by 2032, with a CAGR of 5.8%.
13. Writesonic (Best for overcoming writer’s block and generating SEO-friendly content)
Writesonic is great for creating different types of content—social media posts, captions, ad copies, emails, and blogs. You can optimize the content with keywords and even automate internal linking. It’s easy to use and requires minimum effort to generate quality content.
What I liked the most about Writesonic is that it generates creative ideas and suggests improvements to refine my copies. So, if you’re looking for a creativity booster that combines SEO, Writesonic can be useful.
Writesonic best features
- Automate internal linking and optimize articles for SEO
- Use a wide range of content writing templates to create different content types—from technical blogs to social media captions
- Auto-generate images for your blogs
Writesonic limitations
- There might be factual errors. So, you must proofread and edit the articles before publishing
Writesonic pricing
- Free: 25 one-time credits
- Individual: $20/month for 100 credits
- Standard: $99/month for 1000 credits
- Enterprise: Custom pricing
Writesonic ratings and reviews
- G2: 4.7/5 (2,000+ reviews)
- Capterra: 4./5 (2,000+ reviews)
What are real-life users saying about Writesonic?
Summarize this article for me pleaseTry ClickUp for Content Creation
When it comes to choosing the best artificial intelligence agents for automating your content creation efforts, the key to making the wisest decision is to identify where you need help the most.
If you want to write product descriptions faster, consider Hypotenuse AI. If you wish to automate video content creation, Descript could be your best bet. And if you want a tool that generates content in multiple languages, streamlines workflows, and simplifies project management, ClickUp is the one you’re looking for.
ClickUp brings content creation and management under one roof. This means you don’t have to juggle 5-6 tools to get work done. ClickUp can generate high-quality content, streamline the content process, track content creation, and whatnot.
Want to create content with ClickUp? Sign up for free!
Everything you need to stay organized and get work done.
