People often think being a content creator is a walk in the park. But anyone who’s dabbled in social media knows it’s a challenge to publish videos and rack up views without putting in some serious work.
Take TikTok, for example. Sure, it gets traffic from over a billion users each month.
But with a bounce rate of over 50% (high as compared to other social media platforms), there’s a good chance that even if your TikTok viral videos make it to someone’s feed, they might just scroll right past if it’s not captivating enough.
So, how can you create engaging content and high-quality videos on your TikTok account and stand out among other TikTok creators?
In this article, we will explore how to get more views on TikTok through proven TikTok marketing strategies and an awesome tool (Hint: It’s ClickUp) that’ll help you make your next viral video.
How to Get More Views on TikTok
Summarize this article for me pleasePreparing for Success on TikTok
Alright, before we get in, let’s cover a few basics: What actually counts as a view on TikTok, and how much does TikTok pay you per view on your business account?
On a TikTok video, a ‘view’ is counted when your video starts playing.
If it autoplays, loops, or viewers return for multiple watches, those all add up (check out your TikTok analytics to get the full breakdown).
Now, onto the good stuff—how do you get those views on your own videos and capture your audience’s attention?
Setting clear goals
Let’s talk about setting goals—without them, you just post TikToks into the void.
For anyone serious about getting more views on TikTok, it all starts with defining what you want to achieve.
Here’s where tools like ClickUp Goals come in handy.
With ClickUp’s goal-tracking feature, you can keep an eye on your progress with timelines, measurable targets, and automatic tracking, making it easy to stay focused on your objectives.
Start by deciding what you really want from your TikTok content. Then, follow viral TikTok trends of other creators and create video content based on them (be sure to follow TikTok community guidelines when doing so).
📝 Remember: Your goals should be specific and achievable. For example, saying, “Increase TikTok followers” is vague.
A better target would be to “Increase TikTok followers by 1,000 over the next three months.” Specific goals like this give you a clear path to follow.
Consider using the SMART goals framework to refine your TikTok strategy.
This means setting Specific, Measurable, Achievable, Relevant, and Time-bound goals. It is crucial to identify your key performance indicators (KPIs), such as reach, engagement, and audience growth on your social media platform.
By monitoring these metrics, you can gauge your progress toward hitting your targets and see where you might need to adjust your approach.
➡️ Also Read: 10 TikTok Growth Hacks to Make Your Brand Go Viral
Identifying your target audience
Imagine hosting a cooking class for beginners. You wouldn’t start with a complicated dish, right?
You’d stick to something straightforward, like a simple pasta recipe, dance videos or tutorial videos, to make sure your audience enjoys the experience and learns something new.
Creating quality content for a specific audience is always important to increase your views on your TikTok app. You can also use recurring sound clips or other popular audio clips to get access to newer audiences.
In the same way, creating TikTok content that resonates requires knowing your audience’s tastes and skill level—otherwise, you risk losing their interest.
That’s where ClickUp’s User Persona Template can help.
Building a user persona profile helps you better understand your TikTok audience so you can create content that truly connects with your viewers.
With this template, you can quickly assemble essential data about your viewers—like their interests, demographics, and how they typically engage with content. This helps you create different user personas, which helps you create specialized content for your audience.
By mapping out these personas, you’ll have a clearer direction for creating TikTok content that resonates, stands out, and ultimately helps you increase views.
Summarize this article for me pleaseStrategies for Increasing Views on TikTok
So, you’ve started posting TikTok content, and it’s doing okay for now.
But now, you’re ready to take it up a notch and boost those TikTok views.
Here are a few strategies to help you get more views on TikTok and increase your content’s reach.
1. Understanding the TikTok algorithm
You’ve got to know how the system works to win the system.
The TikTok algorithm is a finely tuned system that recommends videos based on several factors. These include user engagement, personal preferences, video details, and even device settings.
TikTok’s algorithm is constantly learning about what TikTok users like you like to create a feed on your ‘For You Page’ that keeps you scrolling.
Like Instagram stories and other popular social media platforms, TikTok analyzes user interactions with content to deliver personalized recommendations.
The ‘For You Page’ thrives on engagement—such as followers, interactions with TikTok influencers, and more.
Here’s what the algorithm looks for:
🕰️ How long do viewers watch your videos, as longer watch times indicate stronger interest
💬 Likes, shares, and comments on videos
🚶🏼➡️ Accounts you follow and the content you create
💜 Videos that are completed, favorited, or marked as ‘Not Interested’
Recently, TikTok’s algorithm has also prioritized content from creators with whom you frequently engage with their viewers rather than those you just follow.
Knowing these signals can help you make content that aligns with TikTok’s algorithm, increasing your chances of getting more views on TikTok and landing on more ‘For You Pages’.
2. Create compelling content
Good content always works in a video creator’s favor.
But it doesn’t hurt to have a few tools in your TikTok arsenal—like ClickUp.
To understand its features better, let’s look at it from a user’s point of view.
Jennifer is a social media manager for a trendy fashion brand. She’s on a mission to boost her brand’s visibility and get more views on TikTok.
And that’s where ClickUp Brain comes into play.
Jennifer starts by using ClickUp Brain’s AI features to generate some ideas for her upcoming TikTok posts. Within seconds, she’s got a list of engaging concepts—from behind-the-scenes videos of the brand’s latest photo shoot to styling tips for the upcoming season.
ClickUp Brain gives her fresh ideas and helps her craft catchy captions that grab attention within seconds.
However, Jennifer knows creating TikTok content is a team effort, so she heads to ClickUp Docs to collaborate with her colleagues.
She sets up a shared document to outline the TikTok content plan, where her team can add ideas, give feedback via comments, and make edits in real time.
As they work together, Jennifer uses ClickUp Tasks to delegate tasks directly from the Doc—she assigns video editing to her content creator, captions to her copywriter, and final approval to the brand manager.
ClickUp Tasks enables her to add sub-tasks, priority levels, due dates, dependencies, and more so the team can move forward together as part of a cohesive strategy.
With tasks neatly organized in ClickUp, there’s no confusion about who’s doing what.
Jennifer uses ClickUp Chat throughout the process to keep her team in the loop. When she needs quick input on a script, she tags the relevant team members in the chat, and they can jump in to make edits right away.
And since ClickUp integrates tasks with specific chat threads, she can easily turn any feedback into an action item, ensuring everyone knows what they must do.
Jennifer also leverages ClickUp’s Modern Social Media Calendar Template to stay consistent with her TikTok posts.
This template helps her plan posts, map out deadlines, and adjust as needed based on the latest trends. No more scrambling to post last-minute TikTok videos—Jennifer has a clear path laid out for each piece of content, from ideation to publication.
Of course, Jennifer isn’t just creating content for the sake of it.
She knows that TikTok’s algorithm favors short-form videos, so she uses ClickUp’s tools to help trim her videos and optimize them for maximum watch time.
💡 Pro Tip: Shorter videos are more likely to be watched to the end, which boosts your completion rates and increases the chances of landing on the For You Page. See the method we follow when working on TikTok content for ClickUp.
Jennifer doesn’t stop there. She also uses ClickUp Brain for analytics, which helps her find the right keywords and analyze competitors.
When it’s time to publish, Jennifer and her team review everything in ClickUp Docs, ensuring that the captions and visuals are on point.
With a well-planned schedule and the right tools, we can consistently produce content that maximizes reach and garners thousands of likes and comments.
By leveraging ClickUp’s collaboration and content creation features, we can fine-tune our approach and keep the engagement rolling in.
➡️ Also Read: 10 Best AI Social Media Manager Tools
3. Leverage TikTok’s features
Here’s the thing: You need to stop thinking of TikTok as just a video-sharing platform.
It is becoming the go-to search engine for Gen Z, with 40% of them turning to TikTok over traditional search engines like Google.
So, if you want to increase your TikTok views, you’ve got to use its features wisely—hashtags, sounds, captions, and overlays—to get the most reach.
Hashtags
Let’s start with hashtags. They’re like little breadcrumbs leading new viewers to your content. And on TikTok, hashtags can work wonders. You’ve got industry or topic-specific hashtags like #beauty or #ferrari, which help categorize your content.
Then, there are video-specific hashtags like #skincareroutine or #newborntips to attract niche viewers.
Brand-specific hashtags are great if you’re a well-known name, and you can continuously tap into current trends with TikTok’s Trend Discovery tool to find trending hashtags.
One hashtag to never overlook is #FYP, which stands for For You Page. This is the holy grail of TikTok—the page everyone sees when they open the app. Videos with #FYP have collectively racked up billions of views.
Trending audio
Then, there’s TikTok’s creative toolkit, starting with sounds. TikTok is home to some of the most recognizable sound bites around.
You can choose popular sounds to boost your video, as each sound has its own results page.
When you use a trending sound, you’re putting your video in front of a larger pool of potential viewers, especially those checking out videos with the same audio.
Captions and subtitles
Video captions and subtitles are game-changers for increasing views on TikTok.
Captions automatically appear beneath your video to translate spoken words into text, helping viewers retain your content.
Plus, when viewers remember your content, they’re more likely to return for more.
Subtitles, on the other hand, are baked right into the video. They make your content accessible to users who have their sound off, speak a different language, or are hard of hearing.
So, by adding subtitles, you’re opening up your video to a broader audience.
➡️ Also Read: How to Conduct a Social Media Audit (with Templates)
4. Employ strategic posting techniques
Strategic posting is key to increasing views on TikTok, and it pays attention to timing, consistency, and even going live. Studies show that the best times to post vary by day:
- Monday: 6 am, 10 am, 3 pm, and 10 pm
- Tuesday: 9 am, 3 pm – 7 pm
- Wednesday: 7 am, 8 am, 3 pm, and 11 pm
- Thursday: 9 am, 12 am, 3 pm, and 7 pm
- Friday: 5 am, 12 pm, 1 pm, and 3 pm
- Saturday: 11 am, 7 pm, and 8 pm
- Sunday: 7 am, 8 am, 10 am, and 4 pm
Posting at these times can help you reach your audience when they’re most active, giving your TikTok videos a better chance of being seen.
Another thing to note about posting is to post regularly. TikTok’s Live feature can be a powerful addition to your content strategy.
Going live allows for real-time interaction with your audience through comments, likes, and virtual gifts, boosts engagement, and builds stronger connections.
To plan and organize live sessions, you can use ClickUp’s Social Media Content Plan Template. This template helps you map out all your content in one place, making it easy to maintain a steady posting schedule and keep your strategy on track.
In fact, why not go ahead and automate your entire social media calendar and content?
ClickUp’s Automation lets you create custom rules or use pre-built templates to automate tasks like assigning team members, updating task priorities, or sending notifications.
For instance, you could set up automation to notify you when a post needs to be published or when it’s time to go live.
And with ClickUp’s Recurring Tasks, you can schedule tasks to repeat daily, weekly, or even on specific days of the month, making content creation and posting a seamless process.
5. Build and engage your community
TikTok is like an ongoing conversation where the focus is on engagement.
Community marketing on TikTok is a twist on traditional marketing. Instead of simply posting content, you build connections and turn passive viewers into active participants.
Here are some key ways to build and engage your community on TikTok:
✅ Respond to Comments: Engaging starts with the simple act of responding. Regularly replying to comments makes followers feel seen and heard. And when you use TikTok’s “reply with a video” feature, it adds a personal touch that text alone can’t match
✅ Use Polls and Q&As: Encourage your followers to participate through polls and Q&As. It’s an easy way to invite your audience into the process and show them that their input matters
✅ Go Live: Hosting live sessions lets you connect with your audience in real time. Whether it’s for product reveals, casual chats, or live Q&As, going live gives your brand a human touch that deepens trust and engagement
✅ Ride the Trend Wave: TikTok thrives on trends, and jumping on them can help you stay relevant and increase visibility
✅ Encourage User-Generated Content: UGC and duets invite followers to co-create with you. Challenges and contests get your community involved, turning viewers into contributors (more on this later ⏬)
To ensure all your TikTok content aligns with your brand’s identity, use ClickUp’s Brand Guidelines Template.
This template helps you define the elements that make up your brand’s look, feel, and voice, ensuring consistency across all your content. With detailed guidelines on logos, colors, fonts, and more, you can maximize the impact of your TikTok content by staying true to your brand’s identity.
Marketing teams can also use ClickUp’s Board View to drag and drop tasks to update their status instantly, keeping everyone on the same page. This structure saves time and improves collaboration across your team.
➡️ Also Read: How to Create a Social Media Policy (+Examples)
6. Promote your TikTok content
This one’s simple: Promoting your TikTok content is essential to reach a larger audience.
TikTok Promote is an easy way to get started. It is an in-app feature that allows you to turn organic videos into ads quickly.
With just a few clicks, you can set a goal—like getting more views, website visits, followers, messages, or profile views—define your audience and set a budget and duration.
TikTok Promote provides basic analytics to track views, likes, shares, and even the age and gender of people engaging with your video.
💸 Quick Money Math: To use TikTok Promote, access it from a video, Creator Tools, or the Business Suite. Then, choose your promotion goal, define your target audience, set your budget, and hit pay to get your campaign rolling.
TikTok Promote campaigns range from $3 to $1,000 per day, depending on your budget, making it a flexible option for creators and brands alike.
If you choose to run a social media campaign? ClickUp’s Social Media Campaign Template is perfect for organizing your campaign details.
This template helps you quickly build, strategize, and schedule your posts, allowing you to boost your TikTok presence and track cross-promotional activities across platforms.
7. Use user-generated content
The hashtag #TikTokMadeMeBuyIt, with 10 million views in a week, is proof of TikTok’s power in driving UGC and authentic engagement.
User-generated content (UGC) offers smaller brands a golden opportunity to connect with their audiences. Except TikTok retains the good old word-of-mouth marketing.
Smaller brands can collect content directly from users at a positive ROI without needing a big marketing budget.
UGC campaign management becomes even simpler with ClickUp. You can track submissions, monitor engagement, and keep all campaign details organized with ease.
Use ClickUp’s Calendar View to plan out your campaign timeline, set milestones, and monitor deadlines.
For instance, if you’re running a UGC campaign, you can map out each step on a content calendar, assign tasks to team members, and ensure everyone stays aligned.
8. Analyze your performance
Hey, speaking of performance, there’s a lot more ClickUp can do to help you analyze and optimize your TikTok content strategy.
First, it starts with establishing the right metrics to measure success. Your marketing KPIs should align directly with your goals. With ClickUp’s Dashboards, you can bring all these metrics into one high-level overview.
If you need to go more granular, we’ve got you there too!
ClickUp’s Social Media Metrics Template is a powerful tool for documenting insights, analyzing trends, and optimizing your strategy—all in one place.
This template comes with:
- Metrics Table View to monitor key metrics like followers, engagement, and impressions
- Metrics Report Form View to assess your performance and generate reports to share with stakeholders
- The Social Media View gives you a dedicated space to store and organize all your social media posts
9. Foster a unique brand identity
Trendspotting: a term used to describe the ability to predict and onboard market shifts. Trendspotting applies to social media, as well.
Keeping up with TikTok trends is important to help the brand stay relevant.
Here’s how we keep up with the trends in the ClickUp office:
📌 Engage frequently with your audience: Regular interaction can reveal emerging preferences. For example, noticing more comments about eco-friendly materials might signal a trend toward sustainability in your industry. ClickUp Docs can help you document and analyze these insights systematically so that you can stay informed and responsive
📌 Set up social listening for keywords and hashtags: Monitoring conversations around specific keywords lets you spot trends early. Integrate social listening tools with ClickUp Dashboards to visualize trends, sentiment, and keyword discussions
📌 Conduct regular competitive analysis: By tracking competitors’ moves, such as product launches or marketing tactics, you can identify shifts in the market. Use ClickUp Goals to set and track objectives based on these insights
📌 Analyze your own trending content: Reviewing your content’s performance can highlight what resonates with your audience. Use ClickUp Dashboards to track metrics and identify patterns in successful posts
📌 Network with industry influencers: Influencers often have the inside scoop on emerging trends. Use ClickUp Whiteboards for brainstorming trend-related content ideas and ClickUp Docs to keep track of influencer collaborations
💡 Pro Tip: Use ClickUp’s Automations to streamline trend tracking! Set up automated workflows that flag and categorize new insights or popular keywords so your team stays updated on the latest TikTok trends without missing a beat.
Summarize this article for me pleaseUnderstanding the Monetary Aspect of TikTok by Increasing Views
So much hard work, what about the rewards?
Let’s talk about money.
In 2020, TikTok launched the Creator Fund, paying creators between $0.02 and $0.04 per 1,000 views.
However, it was replaced in 2023 by the Creator Rewards Program, which offers potential earnings up to 20 times higher and focuses on original, longer content.
Since then, TikTok has reported a 250% increase in total creator revenue and a surge in high-earning creators.
💸 Quick Money Math: To qualify for the Creator Rewards Program, you’ll need at least 10,000 followers, 100,000 views in the past 30 days, a personal account, and reside in specific countries.
Eligible content must reach 1,000 views on the For You Page, avoid Duets and Stitches, and meet other criteria outlined in the TikTok guidelines.
But there is more than just one way to earn money on TikTok.
💰 Brand partnerships: A sponsored brand partnership involves a creator showcasing a brand’s products or services in their TikTok videos. These partnerships help brands reach new audiences, increase engagement, and potentially drive sales
💰TikTok shopping: With the launch of TikTok Shopping, the platform has entered the social commerce arena, allowing creators to tag products directly in their videos. TikTok has a unique advantage here, as users are more inclined to purchase products they see on the platform, often on impulse
💰 Live gifts: TikTok Live Gifts lets creators collect Diamonds from viewers who send virtual gifts during live streams. This feature provides real-time engagement, as viewers show appreciation with gifts that can be converted into monetary rewards, providing creators with an additional income stream
➡️ Also Read: How to Market to Millennials
To manage and track these diverse revenue streams, ClickUp can double up as your budget tracker. Use it to:
- Outline the project: Begin with a detailed project plan that breaks down each revenue stream. This could include creating content for brand partnerships, merchandising setup, and planning for live sessions
- List required resources: Identify all the resources you’ll need, from editing tools for video creation to marketing resources for promoting merchandise
- Assign costs: For each revenue stream, estimate the costs. You can use ClickUp’s Workload View to allocate team resources efficiently, adjusting as needed based on your budget
- Monitor and adjust: With ClickUp’s Dashboards, you can easily track earnings, expenses, and overall progress. Regular check-ins allow you to adapt your strategies and stay on budget, ensuring you’re maximizing your TikTok monetization efforts
Summarize this article for me pleaseOvercoming Common Challenges
Address negative feedback
Responding to comments on TikTok is an art, especially when handling the negative ones. Here are five golden rules to keep your responses on point:
📌 Focus on the most important comments first
Comment: “This seems like a copy of what [Competitor] did last week. Why not be original?”
Response: “Thanks for the feedback! We always strive to put our own twist on things and work hard on new ideas. We’d love to hear what you’d like to see from us next.”
📀 Reply with a video response
Comment: “Honestly, this was confusing and didn’t help at all.”
Response: (Video reply) “Sorry to hear that! I appreciate your honesty and want to make things clearer. Let me explain it step-by-step in this video. Thanks for giving us a chance to improve.”
🌻 Keep it fun and authentic
Comment: “Wow, you guys missed the mark with this one. Did anyone think this through?”
Response: “We’re taking notes for next time! Thanks for keeping us on our toes—we promise to bring our A-game.”
🎧 Monitor sentiment regularly
Comment: “This feels tone-deaf, given everything that’s happening. Not a good look.”
Response: “We hear you and appreciate your feedback. We’re taking a step back to understand the context better and ensure we’re being respectful. Thank you for holding us accountable.”
⏰ Be consistent and timely
Comment: “I commented here last time and got no reply. Guess you don’t actually read comments.”
Response: “Oh no! Sorry, we missed you last time. We’re here now and would love to chat. Your feedback is important to us, and we’ll make sure to stay on top of comments moving forward.”
💡 Pro Tip: Use ClickUp Brain to identify and respond to negative comments quickly. It can help you spot trends in sentiment, allowing you to step in and engage thoughtfully, even when feedback is tough.
Dealing with content saturation
When TikTok content starts feeling repetitive, it’s a sign that creative fatigue might be setting in. Here are some more prominent signs of creative fatigue on TikTok:
- Click-Through Rate (CTR): If your CTR starts dropping, it might mean your ad or content no longer grabs attention like it used to
- Cost Per Mille (CPM): When TikTok adjusts your CPM upwards, it’s usually a sign that your ad is losing its spark
- Frequency: This metric shows how often an ad is shown to a single user. High frequency can mean overexposure
- Reach: When reach stagnates or drops, it often means your content is no longer reaching new users
To combat these issues, use ClickUp Brain during brainstorming sessions. Here’s how it can help:
Marketing Campaigns
ClickUp Brain can analyze social media posts, online reviews, and consumer surveys to identify your audience’s values and concerns.
This allows you to craft messaging that resonates emotionally, addressing specific needs.
For instance, if you’re launching eco-friendly cleaning products, AI can help create campaigns like “Clean your home, Clean the planet,” positioning your product as environmentally responsible.
Content Creation
AI can streamline your content brainstorming by exploring trending hashtags, analyzing popular blogs, and spotting content gaps.
For example, in the travel niche, ClickUp Brain might suggest creating guides to eco-friendly destinations or interviewing eco-tourism advocates.
Also Read: How to Create a Marketing Campaign Checklist
Summarize this article for me pleaseTikTok on the Clock: ClickUp to go Viral
Let’s keep this short and sweet—just like your TikTok content!
ClickUp offers a suite of tools to help you effortlessly plan, create, and track your TikTok content, from brainstorming with ClickUp Brain to monitoring metrics with Dashboards.
The last piece of the puzzle? A strong Call to Action (CTA).
Guide your viewers to a landing page and boost your engagement with a clear next step. Here’s a live example.
While ClickUp is your ultimate project management tool for TikTok content, it also keeps you ahead of the trends, ensuring you stay viral on your followers’ feeds.
Ready to dive in? Sign up on ClickUp for free today and start making your TikTok dreams a reality!
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