Everyone’s on TikTok, glued to their screens, oblivious to the world.
TikTok dominates social media with over one billion users, spending around 80 minutes daily on the app. It’s a popular marketing channel for businesses today. One mega-viral TikTok video can take your brand from obscurity to popularity in hours, raking in millions of views on the internet and generating tons of leads for your business.
But the path to virality isn’t always straightforward—it requires creativity, strategy, and a deep understanding of the platform’s algorithm and dynamics.
In this blog, we’ll discuss the top TikTok hacks that can help you increase and grow your audience on the app. Get ready to step up your TikTok game with these hacks!
10 TikTok Growth Hacks to Make Your Brand Go Viral in 2024
Summarize this article for me pleaseUnderstanding the popularity of TikTok
Most brands initially dismissed TikTok as a dance video fad for young people in the early days, but now most brands recognize its reach and power in 2024!
With its explosive growth and unparalleled reach, TikTok offers businesses an excellent opportunity to showcase their brand, engage with a diverse audience, and drive results.
Its unique approach to social media—with its short-form videos, hyper-personalized algorithms, and viral trends and challenges—has made it a hit across various audience segments.
Here are some reasons why TikTok can be a valuable marketing channel for businesses both big and small:
- Massive user base: TikTok boasts a vast and diverse user base, spanning various demographics, interests, and geographic locations. It’s a melting pot of users from all walks of life. This can be your golden opportunity to reach and engage with a wide range of potential customers
- Potential for virality: TikTok’s algorithm is designed to promote and market content that encourages engagement. A well-crafted TikTok video has the potential to reach millions of users organically, taking your brand to crazy new heights
- Authenticity: TikTok’s emphasis on authenticity and relatability makes it an ideal platform for you to humanize your brand and connect with customers on a personal level
- Influencer marketing: Whether through sponsored content, brand partnerships, or influencer marketing campaigns, you can tap into the TikTok influencer ecosystem to extend your brand’s reach, leverage influencer credibility, and drive engagement
TikTok is a powerful marketing channel that offers many benefits for marketers: its vast and diverse user base and its potential for virality and engagement.
Summarize this article for me pleaseTikTok Growth Hacks: Tips and Tricks For Businesses and Marketers
One of the biggest reasons for TikTok’s popularity is that anyone—even the most ordinary person—can become a viral sensation. Which brings us to the question: What can you (or your social media marketer) do to get your brand viral on TikTok?
With workspace and productivity management tools like ClickUp, you can learn to optimize your TikTok social listening strategy and content production. Your marketing team needs a sound setup that makes consistent posting a cakewalk and helps you schedule your work more efficiently.
While every brand’s journey to TikTok virality is unique, and there’s no rinse-and-repeat answer, some ‘growth’ hacks can give you a leg up.
1. Use marketing project management software
You need a marketing project management tool that infuses more efficiency into your growth strategy for TikTok.
Trust ClickUp’s project management software to be there with you every step of the way!
The tool offers robust features that maximize productivity and allow you to seamlessly plan, handle, and run all your marketing projects and campaigns across channels. You can easily use ClickUp to manage your TikTok content.
ClickUp offers diverse options for visualizing tasks—irrespective of the ClickUp View you select—such as List, Board, Gantt view, Calendar, and more.
Another thing you can do is set up a content calendar. This can improve your posts’ consistency and ensure a smooth process for creating content. Use one of ClickUp’s readymade templates, customize it to suit your requirements, and get started in minutes.
With ClickUp’s Calendar View, you can visualize your posts on a calendar and get a bird’s eye view of when your posts are scheduled to go live. You can filter posts to see which ones are going live on a particular date, add tags to categorize them, or add statuses to track their creation and progress.
2. Speed up content creation with AI
Whether creating a video script or drafting a caption, AI writing tools can speed up content writing and provide multiple variations in seconds. They can also be used to edit, localize, and more.
With ClickUp’s Calendar View, you can visualize your posts on a calendar and get a bird’s eye view of when your posts are scheduled to go live. You can filter posts to see which ones are going live on a particular date, add tags to categorize them, or add statuses to track their creation and progress.
ClickUp Brain can be your one-stop writing assistant, doing this with remarkable speed and accuracy. Whether you’re drafting a video script, translating captions into a different language, or editing your strategy document, ClickUp’s generative AI capabilities can help you do all this and more.
Ask ClickUp Brain questions and get instant and accurate answers within seconds
You can also ask ClickUp Brain to summarize reports, find posts, create calendars, and more. You no longer need to dig through multiple-page documents or old post archives and databases.
3. Leverage user-generated content
Encourage users to create content related to your brand using a specific hashtag. This can amplify your brand and expand your reach. For example, you can start a challenge with a quirky dance move or a creative way to use your product. Another idea is to tap into TikTok’s love for DIY and before-and-after content.
Showcase UGC content that praises your product or service in high-impact ad campaigns. Partner with top UGC creators for a customer advocacy program to strengthen brand loyalty and drive more organic growth.
4. Post when your audience is online
Understand your target audience’s demographics—age, location, and more. When are they most likely to be scrolling through TikTok? Are they students with free time in the evenings or working professionals checking their phones during breaks?
While research shows that there are generally some ‘optimal’ times to post on TikTok to maximize reach, these may vary based on your audience’s location. Some brands, however, swear by evenings (7 pm to 10 pm) and afternoons (12 pm to 3 pm).
However, we suggest experimenting with various time blocks based on audience engagement patterns.
5. Host TikTok Lives
Another great way to engage with your followers is via TikTok Lives. These allow you to connect with your audience in real-time and get to know them better. Live streaming typically has a better engagement rate as well.
Here are some tips to host engaging TikTok lives:
- Build anticipation for your Live by announcing the theme, topic, or special guests to generate excitement and encourage viewers to tune in
- Choose an engaging host who can comfortably interact with the audience and answer questions on the spot
- Use interactive elements like polls and Q&A features to engage your audience and get them to respond to you
- Finally, make sure to repurpose snippets of your Live as part of your regular post schedule or share a highlight reel on other social platforms to bring more of your existing audience to TikTok
6. Jump on trending challenges
Participating in trending hashtag challenges is one of the most effective ways to increase your visibility on TikTok. These challenges often come with dedicated hashtags, making it easier for users to discover related content.
Make sure to join a challenge early on. Adding your unique twist to the video can help you connect with your audience and make your content stand out.
7. Optimize your profile
Start by picking a memorable user name and a bio that aligns with your company’s branding.
Keep your username simple and avoid using too many emojis in your bio to ensure it’s easily discoverable on TikTok. A crisp bio will also maintain readability.
Focus on creative logo variations, clever captions, and other engaging elements to showcase your brand’s personality and attract more followers to your profile.
8. Master TikTok SEO
Like with search engines, using relevant keywords in captions, hashtags, and audio can increase your video’s ranking. So make these elements your friends and enjoy your newfound fame on TikTok!
Also, TikTok considers user engagement a critical factor in visibility and reach. Therefore, getting users to comment and interact with your content is essential. Encourage discussions by asking questions or initiating conversations in your captions.
This will increase your video’s engagement rate, prompting TikTok to showcase it to a wider audience.
Furthermore, you can leverage TikTok’s analytics tools to gain insights into your audience’s behavior and optimize your content strategy for SEO success. By mastering the best times to post, you can maximize reach and enjoy visibility during peak periods.
You can also use TikTok analytics to tailor your content strategy. For example, you can use the engagement rate to determine which type of content resonates with your audience, your optimal video length, and more.
Finally, stay creative by exploring unique storytelling formats, experimenting with different visual styles, or tackling niche topics that resonate with your audience. Don’t shy away from taking calculated risks or trying new trends because all these efforts will boost your SEO.
9. Collaborate with influencers
Partnering with influencers can amplify your reach and introduce your content to new audiences. When seeking potential collaborators, it is crucial to select influencers whose content aligns with yours and whose followers match your target demographic.
When contacting influencers, present a proposal outlining the collaboration’s mutual benefits. Being open to brainstorming creative ideas together is key.
That said, think beyond influencers. Think of brands with a similar audience that you can partner with. Such a collaboration can increase your visibility and engagement on TikTok!
10. Run giveaways
Another failsafe way to boost your engagement rate on TikTok is to offer giveaways. These can be product samples, a fully paid trip to your company, or even a gift voucher.
Giveaways can help in two ways. Users invested in the giveaway results will automatically follow you to stay updated; they might tag their friends to watch your video to get them to sign up and participate, thus expanding your reach.
Summarize this article for me pleaseStreamline Your TikTok Content Planning and Production with ClickUp
As TikTok continues to evolve and expand its user base, brands that embrace its potential stand to reap several of the benefits we discussed above.
The best one is that you get instant access to a vibrant and highly engaged community, which can help you drive revenue growth and stay ahead of your competitors.
But remember to stay authentic, consistent, and innovative in your art and approach, and you will have a committed number of fans in no time!
Plus, you can leverage ClickUp’s project management and productivity tools to manage your TikTok presence more efficiently. From maintaining a social media calendar and brainstorming posts to tracking tasks and analyzing performance, ClickUp can help you and your team plan and manage your TikTok presence more efficiently.
Are you curious about how to optimize your social media management with ClickUp?
Sign up for free today!
Frequently Asked Questions (FAQs)
1. How to get the most out of TikTok?
Establish a consistent posting schedule to stay relevant and keep your audience hooked. Utilize TikTok’s features, such as filters and effects, to enhance content quality.
Also, keep engaging with your followers—respond to their comments and participate in trends. Identifying with your specific audience and tailoring content to their taste will be a bonus!
You can also leverage software like TikTok marketing tools or social media templates to streamline content planning and production.
2. How to get more views on TikTok?
Focus on creating engaging and authentic content that resonates with your audience. You can also explore collaboration opportunities with other creators to expand your reach and foster community interaction.
Remember that posting at the right time is a neat habit to increase your views. Additionally, you can use social listening and TikTok analytics tools to get insight into what’s trending on the platform and what your competitors are doing, among other things.
3. How can I go viral on TikTok?
You can capitalize on the latest TikTok trends—hashtags, topics, and even audio—to increase the discoverability of your videos. You can also create your audio by editing and customizing sounds from TikTok’s sound archive.
Another easy way to go viral (especially if you’re new to the app) is influencer marketing. Partner with popular influencers and content creators in your niche and leverage their audience to build your followers and go viral.
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