Content Marketing Software Blog Feature

10 Best Content Marketing Software Platforms in 2023

Start a business, and it feels like you’re always racing to grab the attention of your customers. While quality products and services give you a headstart, you need solid marketing strategies to overtake your competitors. 🏁

Customers are more likely to feel connected to a brand if they find its content, such as blogs, infographics, and social media posts engaging and valuable.

For any business, the key to maintaining healthy content hygiene is rooted in its content marketing software. With the right product, you can generate bulletproof marketing campaigns, track audience response, measure ROIs, and convert leads to customers!

We have compiled a list of the top 10 content marketing software in this guide. Dig deep into their features and pricing and find the best solution to boost your brand visibility!

What Should You Look for in Content Marketing Software?

For a content marketing software platform to deliver, it should offer:

  1. Scalability: The software should be able to support upscaling to accommodate more complex content marketing strategies
  2. Drafting and collaboration options: Not all content marketing solutions support content production, but the best content marketing platforms options do. Features like real-time editing, comment threads, and whiteboards allow your team to brainstorm and collaborate on ideas together
  3. Automation features: It should let you automate repetitive tasks like social media postings, funneling leads from web forms, and sending emails for conversions
  4. Integrations: The best products integrate well with popular content marketing, analytics, and customer relationship management (CRM) tools
  5. Trackability: The tool should make tracking content calendars, publishing deadlines, and approval workflows seamless
  6. Built-in templates: It should offer helpful templates for brand positioning, brand guidelines, landing and sales pages, and communication plans
  7. Analytics and SEO tools: It should give you insights into the health of your content through metrics like visibility, click-through rates, etc.

The 10 Best Content Marketing Tools to Use in 2023

1. ClickUp

ClickUp views
See the 15+ views in ClickUp to customize your workflow to your needs

Want an all-in-one solution for brainstorming, planning, and executing multichannel marketing campaigns? Look no further than ClickUp! The platform has built-in content marketing tools, but you can connect with your favorite marketing and SEO apps thanks to effortless ClickUp integrations!

The platform offers unmatched collaboration options for content marketers with:

  • ClickUp Whiteboards: Visualize project plans and create tasks directly from the board
  • ClickUp Docs: Collaborate on internal documents and publishing material across different workstreams and keep your marketing efforts centralized
  • Proofing: Exchange organized feedback through proofing comments and speed up the approval process

Looking to generate automated content for emails, blogs, and social media? It’s a really easy ride with ClickUp AI, a highly functional writing assistant. Use it to craft relevant and valuable content, such as blog posts and sales pitches. It can also enhance the quality of your existing marketing copy. 🤖

Get started with the ClickUp Content Marketing Plan template, a comprehensive solution for aligning teams, strategizing, and adjusting your content plan according to performance metrics!

ClickUp best features

  • Supports campaign management and creative production
  • ClickUp Whiteboards and Docs for team collaboration
  • Intuitive dashboards to manage marketing resources and track calendars
  • 1,000+ integrations for efficiency
  • AI writing assistant to help build a detailed content marketing strategy
  • 100+ Automations for routine tasks
  • Deliver at any scale with a centralized content library
  • 1,000+ templates to expedite marketing processes
  • Digital asset management tool to organize interactive content

ClickUp limitations

  • The interface can appear complex to a first-time user
  • Occasional lags

ClickUp pricing

  • Free Forever: $0
  • Unlimited: $7/month per user
  • Business: $12/month per user
  • Enterprise: Contact for pricing
  • ClickUp AI is available on all paid plans for $5 per Workspace member per month

ClickUp ratings and reviews

  • G2: 4.7/5 (8,300+ reviews)
  • Capterra: 4.7/5 (3,700+ reviews)

2. ContentStudio

ContentStudio is a social media management platform suitable for businesses and agencies of any size. It offers a detailed content calendar with multiple views to visualize and map out your strategies.

This platform’s automation options allow you to post consistently on social media platforms and maintain momentum. With ContentStudio’s AI bot, generate captions with appropriate emojis and create breathtaking images for your campaigns. Try the Workflow Approver feature to ensure only suitable content makes it to publishing.

ContentStudio’s unified social inbox allows you to tackle incoming messages and assign them to team members. That way, customer inquiries and concerns remain addressed. 📞

With the platform’s multichannel analytics and reporting options, you can track KPIs to refine your marketing strategy.

ContentStudio best features

  • Content marketing tools, including a detailed content calendar
  • Unified social inbox
  • Native reporting tools
  • Automation options
  • AI bot for content curation

ContentStudio limitations

  • Navigation can be difficult for non-tech-savvy users
  • Customer support could be more responsive

ContentStudio pricing

  • Starter: $20/month per user
  • Pro: $40/month per two users
  • Agency: $80/month per five users

*All listed prices refer to the yearly billing model

ContentStudio ratings and reviews

  • G2: 4.6/5 (400+ reviews)
  • Capterra: 4.7/5 (600+ reviews)

3. CloudCampaign

CloudCampaign is a white-label social media management platform well-suited as a content marketing tool. For the uninitiated, white-labeling means you can repurpose mass-produced content and incorporate it into your own brand.

Creating RSS campaigns? CloudCampaign enables automatic importing. You can import content in bulk from RSS feeds in a few clicks and add relevant content to your library.

Generate AI-powered social media captions with captionAI. You can customize the tone and choose what platforms you’re posting to in a few clicks. ⌨️

As far as scheduling content is concerned, CloudCampaign allows you to customize drip campaigns and set default posting times to streamline your efforts and save time. With drag-and-drop scheduling, you can drop content in a client’s library, and the platform’s AI will figure out the optimal time to post it.

If you’re managing multiple clients, you’ll appreciate the platform’s centralized social inbox and siloed content libraries for intuitive navigation.

CloudCampaign best features

  • Free white-labeling marketing software on some plans
  • Automatic content importing
  • Centralized client management
  • Integrations with tools like Google Analytics and Facebook Ads

CloudCampaign limitations

  • The platform can be buggy at times
  • Potential delays when accessing customer support

CloudCampaign pricing

  • Freelancer: $41/month
  • Studio: $191/month
  • Agency: $291/month

*All listed prices refer to the yearly billing model

CloudCampaign ratings and reviews

  • G2: 4.9/5 (90+ reviews)
  • Capterra: 4.9/5 (100+ reviews)

4. Buffer

Buffer week toggle calendar view example
Via: Buffer

Want to manage multiple marketing channels from a single dashboard? Get into Buffer, a content marketing platform.

Leverage Buffer’s powerful AI assistant to model relevant content, translate it into multiple languages, experiment with approaches, and write responses to customer comments. The assistant also helps keep intricacies like tone and style consistent with your brand.

Buffer is packed with top-notch collaboration options. Create drafts and refine content with your team in real time. Adjust approval and social media access controls to suit your needs.

With Buffer, creating a publishing schedule and content calendar is pretty straightforward. Use the platform’s advanced reporting tools to measure the success of current campaigns and make smart decisions in the future. 💡

Buffer best features

  • AI-based content curation
  • Comprehensive dashboard with handy controls
  • Advanced analytics to measure performance
  • Easy-to-use content calendar

Buffer limitations

  • The platform’s performance can drop when uploading multiple photos simultaneously
  • Some users found the pricing too steep

Buffer pricing

  • Free: $0
  • Essentials: $5/month for one channel
  • Team: $10/month for one channel
  • Agency: $100/month for 10 channels

*All listed prices refer to the yearly billing model

Buffer ratings and reviews

  • G2: 4.3/5 (950+ reviews)
  • Capterra: 4.5/5 (1,400+ reviews)

5. PathFactory

Choose the right path toward personalized B2B content marketing strategies with PathFactory’s AI-powered content intelligence! 🦾

The true force of PathFactory lies in unique content analysis options—move away from everyday metrics (like page views, opens, and clicks) and focus on content consumption. The platform lets you analyze buyer behavior through Binge Rates and Asset Types.

These metrics help you tailor hyper-personalized recommendations for your buyer profiles and ensure there’s something interesting for each group. You can also recognize potential marketing blind spots and deliver future content with a more intentional approach.

PathFactory makes it easy to pinpoint an individual’s position on the customer journey map, so readers have no trouble accessing carefully curated content.

PathFactory best features

  • Focus on B2B content marketing
  • AI-powered tools
  • Metrics for content consumption
  • Hyper-personalized recommendations for the audience

PathFactory limitations

  • Some users find the interface a bit outdated
  • Limited customization options compared to other content marketing platforms

PathFactory pricing

  • Contact for pricing

PathFactory ratings and reviews

  • G2: 4.4/5 (150+ reviews)
  • TrustRadius: 8.5/10 (200+ reviews)

6. Kapost

Kapost
Via: Kapost

Supercharge your project development process and keep your team in the loop about updates with Upland’s Kapost! 💪

Kapost is a content operations software that helps you curate items according to specifics like buyer persona, buying stage, and product line. One of its standout features is the editorial calendar, with exceptional filtering options. Sort content by location, time, author, and campaign to identify capacity overloads or task overlaps.

Kapost also comes with production analytics to support organizations with strict content deadlines. You can coordinate team schedules according to the time investment for each task.

Other options you’ll like are collaborative editing, duplicating content (for easier translation into multiple languages), and task assignment for production, approval, and publication. Kapost integrates with hundreds of apps like Salesforce, Hubspot, Hootsuite, and Google Analytics for more streamlined workflows. 

Kapost best features

  • Editorial calendar with advanced sorting
  • Production analytics
  • Supports real-time editing
  • Integrations with CMS and CRM platforms

Kapost limitations

  • Integrations with some universal tools are unavailable
  • The activity feed can get cluttered with multiple messages

Kapost pricing

  • Contact for pricing

Kapost ratings and reviews

  • G2: 4/5 (40+ reviews)
  • Capterra: 4.5/5 (10+ reviews)

Learn about product marketing software!

7. Hemingway Editor

What to expect from a platform named after a master of the written word, Ernest Hemingway? 🖊️

Quite predictable—the Hemingway Editor is designed to polish your content and make it more comprehensible!

It’s not an advanced grammar checker tool but focuses more on spotting errors that affect your content’s readability and style.

Using the free tool is incredibly easy. Paste your text into the editor, and the program highlights portions of your text with different colors.

Each color stands for a particular issue—for example, light blue marks adverbs while green marks passives. The interface tells you if the number of adverbs and passives in your text is okay. It also points out complex words and hard-to-read sentences that may impair the content readability for your target audience.

The platform also offers various text formatting options and lets you customize headings and embed links to your text. With integrations like WordPress and Medium, you can publish your content straight from the editor.

Hemingway Editor best features

  • Simple interface
  • Offers text formatting options
  • Determines a text’s readability
  • Spots hard-to-read sentences

Hemingway Editor limitations

  • Lacks marketing tools or marketing project management
  • No grammar correction options

Hemingway Editor pricing

  • Online editor is free
  • Desktop version: $19.99 (one-time payment)

Hemingway Editor ratings and reviews

  • G2: 4.4/5 (40+ reviews)
  • Capterra: 4.4/5 (10+ reviews)

8. BuzzSumo

Research is the fundamental step toward generating relevant and engaging content. With BuzzSumo, your marketing team can put their detective hats on and explore the vast depths of the internet in search of content opportunities! 🕵️

BuzzSumo focuses on four areas:

  1. Content Discovery
  2. Content Research
  3. Media Monitoring
  4. Influencer Research

Use the platform to keep an eye on your competitors, see where and how frequently your brand is mentioned, and check out the latest industry news. Thanks to BuzzSumo Alerts, you’ll be notified as soon as a specific publisher, influencer, or journalist posts something.

The platform is a powerhouse for scanning through trends. You can filter stories by trending scores, identify the next big hit, and use it for your content. BuzzSumo offers advanced geographic filters so you can tailor your content for a particular area.

BuzzSumo best features

  • Rich content discovery options
  • Customizable alerts to get notified when someone publishes a post
  • Tracking for content trends
  • Geographic filtering options

BuzzSumo limitations

  • The user interface could be improved
  • Pricing can be too high for some users

BuzzSumo pricing

  • Basic: $95/month per user
  • Content Creation: $199/month for five users
  • PR & Comms: $199/month for five users
  • Suite: $399/month for 10 users
  • Enterprise: $999/month for 30 users

*All listed prices refer to the yearly billing model

BuzzSumo ratings and reviews

  • G2: 4.5/5 (100+ reviews)
  • Capterra: 4.5/5 (130+ reviews)

9. Uberflip

Uberflip is a popular content experience platform (CEP) that helps you create content curated to a buyer’s journey and get them sales-ready faster.

Take content personalization to the next level with Uberflip AI. The tool leverages buyer intent data and machine learning to serve content recommendations tailored to your current leads and customers.

Uberflip lets you centralize, tag, filter, and organize all your content in a single hub. When coming up with a marketing strategy, just go to the hub and spin the existing content to create custom streams for your audience.

With Uberflip’s analytics options, you can discover:

  1. Which marketing channels bring in the highest customer engagement
  2. What types of content influence the sales cycle the most

Based on the collected data, rebuild future content strategies with confidence and wow your audience! 

Uberflip best features

  • Centralized content hub for building content streams
  • Insightful analytics options
  • Personalized content recommendations with Uberflip AI
  • Identifies buyer journeys

Uberflip limitations

  • The search feature could benefit from an update
  • Steep learning curve

Uberflip pricing

  • Contact for pricing

Uberflip ratings and reviews

  • G2: 4.3/5 (200+ reviews)
  • Capterra: 4.4/5 (150+ reviews)

10. Semrush

Semrush Content Calendar
Via: Semrush

Semrush is the crème de la crème of content marketing software—it offers a host of features to research, create, and analyze content and provide a rich experience to your audience.

Let’s start with the platform’s Content Idea Generator and discover trending topics based on ranking. You can also explore location-specific content ideas and lock in titles with healthy engagement potential.

Once you’ve done your research and generated your content, use the platform’s SEO Content Checker to analyze the text’s readability, tone, and originality. Doctor your content for issues like keyword stuffing and poor linking and compare it with other ranking pages.

Semrush comes with a comprehensive Marketing Calendar for mapping out your content game and identifying bottlenecks. Set weekly goals and deadlines, create recurring activities, and oversee your campaign’s performance 24/7! ⌚

Semrush best features

  • Content Idea Generator for discovering relevant topics
  • Multi-functional marketing calendar
  • Checks a text’s readability, SEO scores, tone, and style
  • Competitor analysis available

Semrush limitations

  • Some users mentioned that algorithms for measuring traffic should be updated
  • The platform’s price could be a lot for smaller companies

Semrush pricing

  • Pro: $108.33/month (up to five projects)
  • Guru: $208.33/month (up to 15 projects)
  • Business: $416.66/month (up to 40 projects)

*All listed prices refer to the yearly billing model

Semrush ratings and reviews

  • G2: 4.5/5 (1,500+ reviews)
  • Capterra: 4.7/5 (2,000+ reviews)

Content Marketing Software: Go From Bland to Brand With ClickUp

Content marketing is a marathon, not a sprint. It requires consistent teamwork, expertise, and behind-the-scenes work.

Try ClickUp to help iron out the kinks in your current strategy and drive profitable customer action. It’s only a matter of time before your target consumers are hooked and start coming back for more!

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