TikTok Analytics Tools

10 Best TikTok Analytics Tools to Improve Your TikTok Strategy

While TikTok is a great platform to showcase products, share behind-the-scenes content, and engage in trends, it needs strategic efforts to boost brand awareness and expand your reach. 

In the United States alone, nearly 54% of its digital population engages with TikTok, boasting around 122 million users. 

Most content creators and social media managers struggle with incomplete metrics, delayed updates, and a foggy view of their audience demographics. So, how do you fine-tune your content strategy using detailed audience analytics?

This blog will discuss the 10 best TikTok analytics tools to improve your TikTok strategy. Discover insights about your followers, expand your audience, and craft impactful campaigns to grow your business. 

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What Should You Look for In TikTok Analytics Tools?

Here’s what to look for in TikTok analytics tools to help you understand your audience, spot trends, and make your TikTok game strong:

  • Performance checkup: Search for analytics tools that reveal your video’s viewership, likes, and shares to measure the success of your content 
  • Engagement insights: Ensure that the analytics tools you choose provide insights into viewer behavior. Metrics such as watch time and interaction levels offer a deeper understanding of how viewers engage with your content
  • Effective hashtag usage: Choose tools that analyze hashtag performance, helping you identify the ones that enhance your visibility
  • Trend analysis: Pick tools that keep you updated on TikTok trends. They pinpoint popular trends easily discovered by your audience, ensuring your content stays relevant
  • Competitor analysis: Analyzing competitors’ performance on TikTok offers valuable insights into their content strategies, helps you identify successful tactics and campaigns to improve your content 
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The 10 Best TikTok Analytics Tools to Use in 2024

1. Analisa 

Analisa for TikTok marketing
via Analisa

Analisa is a social media analytics tool that uses AI to analyze profiles and hashtags on TikTok and Instagram. It helps you find the best posting schedule, content for posts, competitor strategies, audience demographics, influencer campaigns, user-generated content, and geo trends. 

You can gain insights into social activity and performance for your profiles or competitors’ profiles and hashtags through the Profile and Competitor Analysis features.

Analisa best features

  • Demographics and authenticity: Pinpoint your target audience with demographic factors while ensuring that the quality and authenticity of your content remain consistent
  • AI analytics: Use AI to analyze TikTok profiles and hashtags to see what works with your audience
  • Campaign reporting: Assess your campaign’s success through data on engagement levels, reach, impressions, and click-through rates

Analisa limitations 

  • Report generation takes some time 
  • Not enough integrations with other software like Zapier

Analisa pricing

  • Basic: Free 
  • Premium: $59.35 per month (billed annually)
  • Plus: $109.55 per month (billed annually)
  • Pro: $199.35 per month (billed annually)

Analisa ratings and reviews

  • G2: Not enough ratings
  • Capterra: Not enough ratings 

2. Social Champ 

Social Champ Dashboard
via Social Champ

Social Champ is one of the best free TikTok analytics tools. It is an all-in-one digital analytics tool that simplifies social media platform management and analysis. 

Social Champ offers day-to-day posting, A/B testing, and optimization features to enhance your presence on TikTok and other social media platforms. 

You can analyze post-performance effortlessly and generate white-labeled PDF reports featuring charts and graphs. Compare your weekly/monthly performance and plan your TikTok marketing strategy accordingly. 

Social Champ best features

  • All-in-one calendar: Group clients in workspaces, switch between them effortlessly, and use filters for quick post navigation with Social Champ’s intuitive calendar. It simplifies scheduling by allowing easy viewing, editing, and rescheduling of TikTok posts
  • Social inbox: Respond instantly to comments, ads, reviews, and messages across your TikTok accounts for seamless communication. Save automated replies reply to clients

Social Champ limitations 

  • Users may not receive notifications when one of their accounts gets disconnected, resulting in failed scheduled posts
  • Unreliable mobile app posting sequences, leading to issues like lost posts or posting wrong content

Social Champ pricing

  • Free version: Available (3 social accounts)
  • Champion: $26 per month (12 social accounts)
  • Business: $89 per month (40 social accounts)
  • Agency: Custom pricing (100+ social accounts)

Social Champ ratings and reviews

  • G2: 4.5/5 (30+ reviews)
  • Capterra: 4.5/5 (50+ reviews)

3. Brand24

via Brand24

Brand24 is a TikTok analytics tool designed to track and monitor online mentions of your brand, products, or keywords across various social media platforms, blogs, forums, and other online sources. 

You can get in-depth brand insights using the Discussion Volume Chart. Track fluctuations in the number of mentions for your keywords, social media reach, and non-social reach. With this data, you can address problematic issues before they escalate and enhance your social media campaigns. 

Brand24 best features

  • Mentions feed and analytics: Gather a list of brand mentions across social media platforms and TikTok accounts. The Analytics Center, built for in-depth social media analysis, lets you know your influencer score, sentiment, likes, shares, and other associated metrics for each mention 
  • Sentiment analysis: This feature categorizes mentions of your tracked keyword as positive (green), negative (red), or neutral at a glance
  • Smart alerts: Set up alerts to receive automated email or in-app notifications when a pre-set trigger is met 

Brand24 limitations 

  • It doesn’t allow inputting individual posts for specific statistics 
  • This tool does not have scheduling or publishing features, unlike other tools

Brand24 pricing

  • Individual: $79 per month (3 keywords)
  • Team: $149 per month (7 keywords)
  • Pro: $199 per month (12 keywords)
  • Enterprise: $399 per month (25 keywords) 

Brand24 ratings and reviews

  • G2: 4.6/5 (250+ reviews)
  • Capterra: 4.8/5 (150+ reviews) 

4. TikBuddy

via TikBuddy

TikBuddy is a TikTok analytics and social media management tool that helps you get insights into your TikTok performance. 

Additionally, it offers a free browser extension seamlessly integrated into TikTok that allows effortless account management.

TikBuddy best features

  • Analytics and management toolkit: Discover hot video and music resources, manage multiple TikTok accounts, and monitor data changes for better marketing strategy. You can also find targeted creators, and track cooperated video data in real-time
  • After feedback: Generate a comprehensive report that breaks down your performance, and get strategies to enhance your social media performance based on key metrics 

TikBuddy limitations 

  • The website is a bit laggy, and it might take some time to load all the TikTok data

TikBuddy pricing

  • Custom pricing 

TikBuddy ratings and reviews

  • G2: Not enough ratings
  • Capterra: Not enough ratings

5. Melody Socials

via Melody Socials

Melody Socials is an app that enhances your TikTok experience by providing advanced search capabilities. 

It allows you to efficiently search through multiple TikTok profiles, automating the process and delivering results 100 times faster than manual search. 

Melody Socials best features

  • Location analysis: Leverage location data from recent posts and keywords in bios for insightful analysis
  • Filtering capabilities: Refine searches based on follow count, recent engagement, and keywords seen in the profile description of any TikTok account to find targeted profiles within your niche  

Melody Socials limitations 

  • Limited features to analyze TikTok performance 
  • Pricing is a bit high considering the limited features 

Melody Socials pricing

  • Brand: $199 per month (billed yearly)
  • Agency: $349 per month (billed yearly)
  • Platform: $699 per month (billed yearly)

Melody Socials ratings and reviews

  • G2: Not enough ratings
  • Capterra: Not enough ratings

6. Exolyt

via Exolyt

Exolyt is a social intelligence platform that helps with organic TikTok content.  Exolyt helps with social listening, audience demographics, the latest trends, and monitoring accounts. 

With its AI-powered insights, it’s like having an intelligent buddy helping you navigate TikTok metrics. 

Exolyt best features

  • Share of voice: Measure your brand’s impact on TikTok using this feature to track changes, competitors, and marketing efforts. Get insights into user-generated content and hashtag analytics 
  • Dynamic trends:  Anticipate market shifts and cultural influences to ensure relevance and improve your content strategy with real-time insights. Explore daily industry-specific trends, audience preferences, and export trend reports for analysis and sharing 

Exolyt limitations 

  • Pricing may be expensive for small businesses 

Exolyt pricing

  • Essentials: $272 per month 
  • Advanced: $654 per month

Exolyt ratings and reviews

  • G2: Not enough ratings
  • Capterra: Not enough ratings 

7. Popsters

via Popsters

Popsters is a robust social media content analytics tool designed to empower you to analyze, compare, and measure posts’ effectiveness across various social media platforms, including TikTok.

Analyze any public page across 11 social networks—even without administrator access—to get in-depth knowledge about social activities and content performance to create engaging content, posts, and ads.

Popsters best features

  • Performance monitoring: Monitor the performance of your social media accounts by examining total data and the average efficiency of posts. Assess posts published at different times with various hashtags and check statistics of page activity 
  • Data export: Export data from Popsters to various file formats, including XLSX, PDF, PNG, JPG, CSV, or PPTX, and edit them for seamless reporting and analysis 

Popsters limitations 

  • Popsters may have limited built-in analytics for TikTok
  • Certain features, particularly TikTok analysis, may require additional browser extensions, adding an extra layer of dependency

Popsters pricing

  • Free trial: Available
  • Month: $9.99
  • Quarter: $26.99
  • Special:  $49.99 
  • Corporate plans: Custom pricing 

Popsters ratings and reviews

  • G2: Not enough ratings
  • Capterra: Not enough ratings

8. Sendible 

via Sendible

Sendible is a platform for efficiently managing social media on a large scale. This all-in-one solution facilitates audience growth, customer attraction, and achieving social media goals. 

You can use Sendible’s in-depth social insights to understand your audience better, increase engagement, and create compelling posts at the best times to post.

Sendible best features

  • Automated reports: Streamline reporting to clients by automatically sending key insights. Schedule reports daily, weekly, or monthly to stakeholders and team members
  • Website traffic reporting with Google Analytics: Track the impact of social media content on website visits and discover which social channels drive the most traffic to tweak your strategy 

Sendible limitations 

  • Editing scheduled posts may be challenging with mobile apps
  • Although scheduling may fail at times, you will get notified when a post doesn’t go through 

Sendible pricing

  • Creator: $29 per month (1 user)
  • Traction: $89 per month (4 users)
  • White label: $180 per month (10 users)
  • White label+: $750 per month (100 users)

Sendible ratings and reviews

  • G2: 4.5/5 (860+ reviews)
  • Capterra: 4.5/5 (125+ reviews) 

9. YouScan

YouScan for social listening
via YouScan

YouScan is an advanced AI-powered social media listening platform that excels in image recognition.

YouScan’s Visual insights accurately identify logos, objects, scenes, activities, and demographic information within images. This detailed image analysis helps you access valuable consumer insights, brand visibility measurements, and competitor analysis. 

YouScan best features

  • Insights copilot: Use the social media listening assistant powered by ChatGPT to extract qualitative insights from millions of online conversations. Receive instant answers, summarize long conversations, and enhance your social listening
  • Audience insights: Get insights into your audience’s demographics and interests to craft a strategic marketing approach. Identify influencers to collaborate with for influencer marketing campaigns 

YouScan limitations 

  • Working with links in reports can be inconvenient 
  • Collecting historical data with high mentions is time-consuming 

YouScan pricing

  • Starter 3: $299 per month (billed annually) 
  • Unlimited plans: Custom pricing

YouScan ratings and reviews

  • G2: 4.8/5 (90+ reviews)
  • Capterra: 4.9/5 (60+ reviews) 

10. TrendTok 

via TrendTok

TrendTok is a free TikTok analytics tool that helps you by predicting trends and sounds before they go viral.

TrendTok uses AI to find viral trends nearby to provide personalized suggestions matching your preferences. With access to detailed analytics on new, rising, and declining trends, you can boost your account’s growth by creating viral videos.

TrendTok best features

  • Tailor-made trend spotting: Discover, analyze, and predict trends and sounds tailored to your niche, location, or favorite creators 
  • Detailed analytics: Get comprehensive insights into emerging, growing, and diminishing trends

TrendTok limitations 

  • Limited information on specific features
  • Currently available in IOS only 

TrendTok pricing

  • Free 
  • Basic Plan: $99 per month
  • Pro Plan: $199 per month
  • Accelerate Plan: $349 per month

TrendTok ratings and reviews

  • G2: Not enough ratings
  • Capterra: Not enough ratings 
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Other Social Media Management Tools 

While TikTok analytics tools analyze social media metrics and trends, project management solutions like ClickUp provide a comprehensive suite of AI-powered features to enhance your social media and marketing project management

ClickUp Marketing Dashboard Example
Manage Social Media Metrics with ClickUp Dashboards


ClickUp is your go-to tool for social media project management. It’s an all-in-one project management platform designed to simplify your life in the ever-growing social media and marketing world. 

Seamlessly organize, collaborate, and supercharge your campaigns. But ClickUp isn’t just for social media tool management. Do much more with this versatile app—from planning your day to tracking your team’s progress—ClickUp has got you covered. 

Let’s look into some of the best features of ClickUp that help you boost productivity and make your social media campaigns successful.

ClickUp best features

Marketing project management: Leverage ClickUp’s marketing project management software for a flexible workspace to brainstorm, plan, and execute marketing programs and strategies for all your TikTok campaigns and programs. Use ClickUp’s marketing team template to align goals, outline campaign timelines, manage resources, and gain visibility into your marketing roadmap 

Organize everyone on your marketing team through collaborative workflows and document sharing

AI-powered marketing tool: Fast-track your campaigns and content creation with ClickUp Brain. It generates ideas, content briefs, blogs, captions, and emails with a touch of creativity and expertise. Its easy-to-use interface makes project management intuitive and accessible, streamlines your creative workflow, enhances collaboration, and boosts productivity.

Creating a social media campaign with ClickUp AI
Using ClickUp AI to generate campaign ideas with the target audience and campaign goals in mind

Content management: Streamline your content creation process with ClickUp’s Content Calendar Templates that facilitate effortless planning, team visibility, and goal measurement. Organize, format, update, and publish your content with the support of custom statuses, fields, and views

Use The ClickUp Content Management Template to view custom calendars across multiple channels

Collaborate with team: Speed up your work by assigning tasks to team members using ClickUp Tasks. Benefit from multiple assignees and comment threads for each task, ensuring efficient completion. Use customizable status updates like ‘To-Do,’ ‘In Progress,’ and ‘Completed’ to manage workflow efficiently

Track progress: Oversee campaigns and get information on the progress of each task. Track project progress with the ClickUp Project Tracker Template. It helps you and your team remain on track and spot potential roadblocks before they become problematic

ClickUp’s Recurring Tasks 
Create recurrences by selecting dates on a calendar or by simply typing a day, date, or time through ClickUp’s Recurring Tasks 

Digital marketing: Launch multi-channel campaigns and global events with ClickUp’s user-friendly platform powered with AI, a powerful tool for digital marketing. Tools like ClickUp Docs and ClickUp Whiteboards ensure that every teammate is aligned from brainstorming to product launch. With Click Views and ClickUp Dashboards, visualize your team’s progress to focus on achieving your brand goals.

ClickUp limitations

  • Beginners may face a bit of a learning curve 

ClickUp pricing 

  • Free Forever
  • Unlimited: $7/month per user
  • Business: $12/month per user
  • Enterprise: Custom pricing
  • ClickUp Brain: $5 per member on any paid plan

ClickUp ratings and reviews 

  • G2: 4.7/5 (8,000+ reviews)
  • Capterra: 4.7/5 (3,000+ reviews)
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Maximize the Power of Analytics with TikTok Analytics Tools

You’ll want to use analytics tools to gauge how well your TikTok content is doing. These tools provide insights into who’s watching your videos, how engaged they are, and how your content performs. 

The 10 best TikTok analytics tools discussed in this blog open the door to a world of data-driven decisions, providing crucial insights to optimize your TikTok strategy. 

Among these, ClickUp stands out as a comprehensive project management platform and a powerful tool in social media management. Its array of features, including customizable workspace, seamless collaboration, and efficient project tracking, make it an all-in-one tool to elevate your TikTok presence. 

Leverage ClickUp for free and drive a successful TikTok business.

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