10 Best ChatGPT Alternatives for Marketing for 2025

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“AI is coming for our jobs!” Sure, it makes a good headline—but for marketers, it’s not that simple. Just like computers didn’t wipe us out in the ’80s, AI isn’t here to replace us. It’s here to reshape how we work.
Love it or not, AI isn’t optional anymore. The sooner we learn to use tools like ChatGPT (and its competitors), the better we can adapt—and thrive.
88% of marketers are already using AI in a way that is bringing them tangible benefits.
But is ChatGPT the best option for everything marketing? Not always. Let’s look at the top ChatGPT alternatives for marketing that bring serious muscle when it comes to content, research, and strategy.
ChatGPT is powerful, but it rarely takes care of every moving piece in a marketing workflow, especially for modern marketing teams juggling strategy, content, data, and performance. Depending on your use case, there might be better tools that go deeper, faster, or more tailored to your workflows.
Here’s why marketers often look beyond ChatGPT:
Looking for the right tool depends on what part of your marketing you want to supercharge. Let’s break down the top alternatives.
| Tool | Key features | Best for | Pricing* |
|---|---|---|---|
| ClickUp | AI-powered Docs, briefs, summaries, social/email generation, Autopilot Agents, integrations with HubSpot, Slack, etc. | Small to enterprise marketing teams managing strategy, content, and campaigns in one workspace | Free plan available; Custom pricing for enterprises |
| Microsoft 365 Copilot | Integrated with Word, Excel, PowerPoint, Outlook, real-time web access, DALLE-3 for image generation capabilities, source links | Small to enterprise teams in the Microsoft ecosystem needing in-context AI assistance across Office apps | Free access with limits; Paid plans start at $20/user/month |
| HubSpot Breeze AI | Embedded in HubSpot CRM, content and email generation, predictive analytics, AI agents for sales and support | Small to mid-sized teams automating marketing, sales, and support workflows within HubSpot | Free plan available; Custom, credits-based pricing |
| Perplexity | AI-powered search with citations, research features, file uploads, access to latest models (GPT, Claude), chat interface | Solo creators to mid-sized teams needing reliable, source-backed insights and research briefs | Free plan available; Paid plans start at $20/month |
| Google Gemini | Multimodal (text, image, code), integrates with Gmail, Docs, Sheets, Slides; real-time data access | Solo to enterprise marketing teams working across Google Workspace tools | Free plan available; Gemini Advanced: $19.99/user/month via Google One AI Premium; Enterprise add-ons available |
| Jasper AI | SEO-optimized content creation, brand voice support, blog/social/ad generation, 30+ language support | Solo to mid-sized teams creating multi-format marketing content at scale | Paid plans start at $49/month/user; Business: Custom pricing |
| Claude | Advanced LLM with high-context reasoning, document analysis, structured output, coding support | Solo marketers to enterprise teams handling complex workflows, research, and ideation | Free plan available; Paid plans start at $20/month; Enterprise: Custom pricing |
| Frase | SEO-focused AI content briefs, live keyword analysis, Google Search Console integration, long-form content writer | Solo to mid-sized content/SEO teams needing fast content briefs and optimization | Free trial available; Paid plans start at $45/month; Enterprise: Custom pricing |
| Meta AI | Generative tools in Ads Manager, Advantage+ creatives, chatbots for Instagram/WhatsApp, Messenger integration | SMBs to enterprise teams running ads and customer engagement on Meta platforms | Free |
| Surfer SEO | AI content editor with NLP terms, live SERP analysis, topical map, Google Docs & WordPress integrations | Solo writers to mid-sized SEO/content teams optimizing content at scale | Paid plans start at $99/month; Enterprise: Custom pricing |
Our editorial team follows a transparent, research-backed, and vendor-neutral process, so you can trust that our recommendations are based on real product value.
Here’s a detailed rundown of how we review software at ClickUp.
Here’s your list of tried-and-tested recommendations for tools that can replace ChatGPT use cases for your marketing team—right from social media post creation to project management and content optimization.
As the everything app for work, ClickUp combines AI‑driven workflows, content creation, and project management in one unified workspace.
ClickUp Brain is your context-aware AI assistant that auto‑generates creative briefs, doc summaries, visual assets, stand‑ups, and task assignments—using natural language instructions and data pulled from your ClickUp workspace and connected apps, including Slack, Zoom, HubSpot, and more. Whether you need to draft a quick social media post, write emails, create long-form content, or collaborate with your team in real time, ClickUp’s suite of tools has you covered!
Learn how to create effective content with Brain in this video:
Brain is a powerful AI chatbot that goes beyond simple content generation. You can even use it to automate repetitive workflows, suggest contextual marketing campaign optimizations, and streamline your ad spend in one place.

And with ClickUp Autopilot Agents now in the mix, your campaigns can quite literally run themselves—assigning tasks, chasing approvals, and keeping everything on track without you lifting a finger.
It delivers measurable impact: teams report saving ~1.1 days/week in busy work, realizing ~3× faster task completion, and reducing costs by ~86 % compared to using multiple siloed tools.
The best part about ClickUp is its dedicated offering for marketers. Its all-in-one ClickUp Marketing platform brings all your marketing activities to a central hub. This allows your marketing teams to build campaigns, craft better marketing strategies, and use AI for your content marketing efforts.
Let’s say you’re launching a multi-channel campaign: email nurture, social rollout, landing page, paid ads, blog, and maybe even a webinar. In most teams, this means a patchwork of Google Docs, Slack threads, design reviews in Figma, and missed deadlines on Excel calendars.

With ClickUp, you can build a dedicated Space for the campaign where everything lives in one place:

Unlike ChatGPT, ClickUp isn’t just an AI assistant—it’s where your marketing actually happens. From briefs to builds to launch-day checklists, it’s the workspace that keeps strategy, execution, and performance tightly connected—so your team can move faster without losing the plot.
💡Pro Tip: Use ClickUp Automations to eliminate campaign busywork
Instead of manually nudging teammates or updating statuses, set up an AI-powered ClickUp Automation using a natural language prompt:
When a task moves to “In Review” → Then assign it to your creative lead, add a due date 2 days out, and post a comment: “Ready for review 🎯”
Team size
Small to mid‑sized marketing teams (5–100+ users), all the way to enterprise-level orgs
Who is ClickUp ideal for
Pick ClickUp if:
ClickUp Brain saves me a ton of back and forth honestly. I know there are AI tools with a pretty efficient free tier, but the constant switching between tabs takes a toll. And honestly, when I’m in my deep work zone, this is the last thing I want to do.
The learning curve can be steep for new users, especially when trying to navigate the depth of features without guidance. Some team members found it overwhelming at first
Absolutely! For marketing teams that juggle multiple deliverables, stakeholders, and channels, ClickUp not only reduces tool sprawl but also cuts the costs associated with investing in multiple AI tools.
⚡️ Template Archive: Want to get a head start on building repeatable marketing workflows? Try ClickUp templates for marketing calendars, campaign management, and marketing plan design.
📮ClickUp Insight: 62% of our respondents rely on conversational AI tools like ChatGPT and Claude. Their familiar chatbot interface and versatile abilities—to generate content, analyze data, and more—could be why they’re so popular across diverse roles and industries.
However, if a user has to switch to another tab to ask the AI a question every time, the associated toggle tax and context-switching costs add up over time.
Not with ClickUp Brain, though. It lives right in your Workspace, knows what you’re working on, can understand plain text prompts, and gives you answers that are highly relevant to your tasks! Experience 2x improvement in productivity with ClickUp!
📚 Also Read: Top ClickUp Alternatives and Competitors
Among the top ChatGPT alternatives, Microsoft’s Copilot (earlier known as Bing AI) provides relevant and up-to-date results. It is easy to access and use, and is available within the Microsoft Bing search engine.
Many marketers and social media managers use this excellent free AI tool because it helps generate images and content using just a few prompts.
What sets Copilot apart is that it is the only free ChatGPT alternative with internet access, allowing it to pull real-time data directly from the web. This helps when you need accurate information or statistics for your content.
Team size
Small to enterprise‑level organizations (especially those already licensed for Microsoft 365 Business, E3/E5, or Enterprise plans)
Who is Copilot a good fit for?
For cross‑app workflows—like data analysis → slide decks → email outreach, and for users who want AI assistance seamlessly across Word, PowerPoint, Excel, Outlook, and Teams
I love copilot due to its ‘SOURCES LINKS’ feature. When I write digital marketing blogs, I just prompt and find the statistics exactly on the topic I want, with the source, and attach to my blog.
Loading times can sometimes take way too long, and sometimes the answer can get repetitive for complex questions. The chat on the browser only goes upto 4 prompts, so to go any further the page has to be refreshed and the context is lost
Yes—if your marketing team runs on the Microsoft 365 stack and regularly moves between docs, data, meetings, and presentations. However, if usage is limited to occasional content generation, leaner tools or pay-as-you-go AI agents may be more cost-effective.
📚 Also Read: Best Microsoft Copilot Alternatives
For marketers already using the Hubspot Sales or Marketing Hub for their processes, Hubspot’s Breeze AI is a powerful generative and agentic AI assistant that takes automation one step further.
It includes
This all-in-one AI stack enables marketers to generate blog posts, landing pages, call summaries, and lead outreach without leaving the CRM. The best part is that it also analyzes customer data and behavior, helping marketers create targeted campaigns that drive better results.
Team size
Small to mid‑sized companies (5–200 users), scaling operations across marketing, sales, and support
Who is HubSpot Breeze AI a good fit for?
For teams that need AI-built content (blogs, landing pages, subject lines) directly in their HubSpot workflow
love the new artificial intelligence tool, which is a great help when you feel stressed or your creativity is blocked. It can jumpstart ideas and get you quickly back on track
I was not able to connect our Instagram account and sometimes lead attribution has been done incorrectly. Likewise, I’m not a fan of having the HubSpot breeze being an additional functionality rather than being part of my original pricing plan
Choosing this tool makes sense if your team lives in HubSpot, needs to unify marketing, sales, and support workflows, and has clean data. But be ready to manage credit consumption and fine-tune AI outputs.
Curious about using AI for marketing? Here are some of our best tips to do so🎥
Picture a search engine that talks back, cites sources, and powers through research like a seasoned analyst. That’s Perplexity AI. Instead of listing links, it gives direct answers, pulls in citations, and lets you drill down with follow-ups—all in a chat-style flow. It’s built for marketers who want to spot trends fast, validate claims, and build content briefs without toggling tabs.
That’s why it’s regarded by many as the best ChatGPT alternative for research.
🧠 Fun Fact: Designed by Aravind Srinivas, Denis Yarats, Johnny Ho, and Andy Konwinski, this AI search engine’s pro version unlocks access to the latest GPT and Claude models and file uploads—turning search into research, complete with image-gen tables, PDF analysis, and API hooks.
Team size
Solo creators, small marketing teams, up to mid‑sized agencies (1–50 users)
Who is Perplexity a good fit for?
For individuals and teams who need fact-backed insights fast—think on-brand stats and citations for blogs, decks, or pitches
Its AI powered Search comes with sources or clickable citations and this gives validity to the answers provided thus a great tool for research.
– Like all AI tools, sometimes it does produced inaccurate results – Often, it provides overload of sources for even a small query – No image generation capability
It’s a good fit for marketers who need fact-first, fast, and referenceable AI-driven insights. Use it to build briefs, map trends, and validate claims without hopping around Google and docs. But if you’re after full draft writing or creative storytelling, stack it with a dedicated writing assistant or ChatGPT for best results.
📚 Also Read: Best Perplexity AI Alternatives and Competitors
Think of Gemini as the next-gen AI partner that lives inside your Google ecosystem. It’s not just a chatbot—it’s a multimodal collaborator capable of brainstorming ad copy, analyzing campaign data in Sheets, generating visuals in Slides, and even parsing PDFs or videos. So instead of toggling between apps and AI tools, Gemini lets you prompt it right where you work.
Team size
Solo creators to enterprise marketing squads (1–200+ users)
Who is Google Gemini a good fit for?
Users who work inside Google Workspace (Docs, Gmail, Sheets, Slides) and need content, data analysis, and assets—all in one workflow
Since it’s tied into Google Workspace, I didn’t have to set anything up — it just worked inside Gmail, Docs, and other tools I already use. That made a big difference compared to other AI tools that require a lot of setup or API knowledge.
It’s not perfect. Sometimes the answers feel a bit too safe or generic, especially for technical questions. And in my experience, it’s not always as creative or in-depth as some other AI tools out there…It’s not perfect. Sometimes the answers feel a bit too safe or generic, especially for technical questions…Customer support is a weak spot. It’s not very responsive, and most of the help you get is through generic help articles or community forums.
Yes. If your marketing team lives in Google Workspace, Gemini is like adding an AI teammate that drafts emails in Gmail, crunches data in Sheets, creates visuals in Slides, and even reasons through customer feedback, without having you leave your workflow.
A popular AI writing assistant for marketers, social media managers, and content creators, Jasper is a powerful content creation platform that generates high-quality content for your marketing campaigns.
Known for its user-friendly interface and versatility, it has advanced machine-learning capabilities designed to help marketers with everything from writing content, blog posts, and articles to social media posts and ad copy, all while maintaining context.
🤝 Friendly Reminder: When creating content with AI, you’ll want a human editor to inject nuance and fix fuzzy or repetitive parts. It’s not autopilot writing—it’s autopilot first drafts.
Team size
Solo creators, small teams, to mid-sized marketing squads (1–50 users)
Who is Jasper AI a good fit for?
Marketers who are automating content pipelines: blogs → social → ad copy → landing pages, while enforcing a consistent brand voice across formats
Jasper not only saved us time on content creation but also delivered very effective copy in different languages. We’ve seen an immediate engagement rate increase on our organic content and a better ROI in our paid campaigns.
For me in particular, an instance worth mentioning is that the article was misleading. Fact-checking is a must before using its outtake.
Yes—for marketers tackling heavy content schedules who want control and SEO integration. It’s a time-saver, but expect to edit. If you’re publishing high-stakes, highly technical content, supplement it with subject matter experts.
📚 Also Read: Best Jasper AI Alternatives & Competitors
Claude is a great ChatGPT alternative for those who want an advanced large language model (LLM) that excels at handling long documents, analyzing data, coding, and conversing in a warm, respectful style, thanks to its “constitutional AI” ethics.
What I like most about this tool is its ability to understand subtleties in language, making it ideal for marketers who want to create well-crafted copy that resonates deeply with their audience. Plus, you can attach documents, PDFs, and other materials, which it analyzes to produce marketing content, including brand guidelines, long-form content, social media posts, and more.
👀 Did You Know? With models like Haiku (fast), Sonnet (balanced), and Opus (deep thinker), Claude is perfect for multi-step tasks: drafting campaign strategies, analyzing surveys, parsing research PDFs, or generating interactive quizzes!
Team size
Solo marketers to enterprise teams, particularly those dealing with complex docs/data (5–500+)
Who is Claude a good fit for?
Teams looking for a responsible, conversation-driven tool that reasons thoughtfully, especially when you’re coding, strategizing, or building high-context plans
We actually test prompts across different LLMs on my team, and Claude consistently comes up with more creative, less generic ideas than ChatGPT. It feels like bouncing ideas off a friend rather than talking to a robot.
Sometimes, Claude’s responses are too detailed, and it can take a moment to reach the main point. A simpler summary option would be helpful. Occasionally, it misses context if questions aren’t worded precisely.
Absolutely—for marketers working with research-heavy content, data, or multi-step workflows. It’s the thinking teammate you hand briefs to and ask, “What’s in here?” Then feed the polished drafts into a copy-first tool like Jasper or ChatGPT.
📚 Also Read: Best Claude AI Alternatives
🧠 Fun Fact: Optimizing content is one of the key use cases for AI tools in marketing, with 51% of marketers leveraging AI to refine their blog posts, emails, and other assets.
There are a lot of AI tools for SEO optimization, but nothing gets the job done as well as Frase. It is an AI-powered SEO strategist and writing tool you can use for long-form content creation, keyword research, and search engine optimization.
Using its advanced natural language processing capabilities, Frase studies top-performing content in your niche and provides insights to help you craft informative and SEO-friendly articles. Frase’s conversational AI assistant turns messy keyword clusters into tight outlines and dynamically refines content as you write.
Team size
Solo writers, small content teams, to mid-tier marketing departments (1–30 users)
Who is Frase a good fit for?
Marketers and SEO strategists who need to reverse-engineer Google-friendly content structures fast, especially when targeting long-tail keywords and building structured, data-backed briefs
*Easily integrates with your Google Search Console**, sorts all the high performing keywords, and gives you an option to import and optimize your existing blog content. We think this is a fantastic feature
I encountered issues with non-responsive buttons, the tool simply ignored required keywords, the AI writer seemed to go off the rails at times ignoring the instructions, and other issues. In one instance, the entire text lacked the letter “r”, resulting in numerous misspellings
If you want to go from keywords to crisp outlines in record time, go for Frase. It’s ideal in cases where SEO structure and evidence-backed briefs matter.
If you think ChatGPT works fantastically for all use cases, think again! Will it help you build and run ads? Or automate customer interactions?
Well, Meta AI certainly will!
Meta AI puts creative muscle right into your social platforms—Ads Manager and messaging apps. On the ads front, tools under Advantage+ and AI Sandbox help you generate headlines, image variations, and optimize delivery. For chat and CRM, Meta AI Studio lets you build branded bots that interact personally within Messenger, Instagram, or WhatsApp.
Team size
SMBs to enterprise teams already running Meta ad campaigns or community messaging (5–200+)
Who is Meta AI a good fit for?
Marketers running opt-ins, support, or engagement bots on Meta platforms like Messenger/WhatsApp/Instagram
It can do ad copy pretty well but I still haven’t seen any full ad designs from AI that would make me shift away from people doing it.
While it may not be the most powerful ChatGPT alternative, it’s useful for marketers investing heavily in Facebook/Instagram ads or using bots on social messaging.
📚 Also Read: Best Meta AI Alternatives
While there are several ChatGPT hacks and prompts that will help you with creative writing or search engine rankings, Surfer SEO is the best tool I have found for simplifying the content creation process.
This AI-powered ChatGPT alternative tool helps marketers create unique keyword and SEO-driven content and blogs optimized for search engines. It analyzes top-ranking pages for your target keyword, recommends best-performing headers, related terms, word counts, internal links—and overlays all of this in a live editing interface or via integrations (Google Docs, WordPress).
Team size
Solo writers, small content teams, mid-sized agencies (1–30 users)
Who is Surfer SEO a good fit for?
Marketers and SEO teams who want SEO breakdowns—like NLP-based keyword suggestions and inline content audits—while drafting. It’s useful when you manage multiple domains and need to monitor on-page performance and SERP trends.
Their topical authority maps give you a visual way to see content gaps that really helps you not only fill the gaps, but understand how SEO relates things to build those topic clusters. You will absolutely become a better writer with more SEO knowledge by using this product.
One feature I would love to see is the ability to edit inside the auto-optimize window. I appreciate Surfer’s auto-optimize efficiency for hitting keyword brackets, but Surfer uses an AI engine to do this, which means that the sentences are loaded with that typical AI voice (passive, participle-heavy, modal auxiliary verbs out the wazoo, and marketing jargon)
For sure—it’s worth the investment for teams serious about SEO-driven content performance that are optimizing at scale. It blends content creation and on-page auditing into a unified workflow.
Now that you’ve explored the top AI tools marketers are actually using, how do you choose the right one for your team? Here’s a quick, no-fluff guide to help you decide which ChatGPT alternative fits best with your day-to-day work.
When evaluating options, keep an eye out for:
AI isn’t here to replace marketers—it’s here to make room for deeper strategy, sharper creativity, and faster execution. The real value lies in letting machines handle the repetitive stuff so your team can focus on what actually moves the needle.
Take affiliate marketing: AI can surface the right partners, but it still takes a human to build the relationship. It’s all about finding that balance.
If you’re looking for a ChatGPT alternative that fits into real marketing workflows, ClickUp AI is the one to beat. It combines project management with built-in AI support—whether that’s writing campaign briefs, summarizing content into social posts, or generating strategy docs from scratch. Add in ready-to-go templates, native automations, and tight team collaboration, and you’ve got a tool that actually works where marketers work.
No more switching tools. No more scattered systems. Just one AI-powered workspace built to launch better campaigns, faster.
Try ClickUp for free—and see how much time you could save this week alone.
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