10 Best ChatGPT Alternatives for Marketing for 2024

“AI is coming for our jobs!” Statements like these are still making headlines and have been doing so ever since ChatGPT arrived on the scene.

But as a marketer, I fail to understand why we are constantly being told that technology will completely replace humans. Wasn’t it the same when computers were introduced to the workforce? Look where they have got us now!

Whether you love or hate artificial intelligence (AI), one thing is sure: there is no way to ignore it. Marketers must embrace AI assistants or ChatGPT in one form or another. And the faster we embrace it, the better we can use it.

However, is ChatGPT the answer to everything related to marketing? Probably, not. Here is a look at some of the top ChatGPT alternatives, many of which offer much more advanced natural language processing and data analysis than ChatGPT. Let’s go.

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What Should You Look for In ChatGPT Alternatives for Marketing?

Even before ChatGPT came onto the scene, we used several marketing tools daily. 

With AI, though, automation and assistance have gone to a different level. AI tools often help us create content, optimize it, or even automate some of our marketing efforts (for example, AI chatbot tools), allowing humans to focus on the more creative and strategic bets. 

In my experience, ChatGPT offers some powerful features, but that doesn’t mean it is indeed the go-to AI marketing tool. I have come across several alternatives that yield solid results.

So, when evaluating ChatGPT alternatives for marketing, look out for factors like:

• Content creation features: Suited for creating blog posts, writing an email, managing marketing campaigns, and more
• AI image generation: Offers powerful image generation features that are easily tweaked and improved. Since we are now able to create images using just a few AI prompts, this is a crucial criterion for marketers. 
• Natural Language Processing (NLP) capabilities: Understands and responds to human language in a natural and conversational manner
• Real-time Information: Process content in real time with up-to-date information
• Integration with other tools: Blends seamlessly with existing marketing tools and platforms, simplifying the overall marketing workflow

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The 10 Best ChatGPT Alternatives for Marketing

I’ve spent countless hours testing these tools myself and working with teams to see which AI platforms genuinely make a difference. After exploring several use cases, I have found some excellent alternatives to ChatGPT. So, if you’re looking for the best ChatGPT alternatives for marketing, you’re in the right place.

Below is a list of 10 AI-powered tools for your marketing processes, right from social media post creation to project management and content optimization.

1. ClickUp (Best for AI-powered marketing project management and collaboration)

While ClickUp is an all-in-one productivity and project management platform, it has built powerful AI models that combine all your wikis, tasks, and marketing information into a seamless platform called ClickUp Brain. 

Brain is a powerful AI chatbot that goes beyond simple content generation. You can use it to automate workflows, create contextual marketing content, and streamline your ad campaigns in one place. 

Whether you need to draft a quick social media post, write emails, create long-form content, or collaborate with your team in real-time, ClickUp’s suite of tools has you covered. The best part about ClickUp is its dedicated offering for marketers. Its all-in-one ClickUp Marketing platform brings all your marketing activities to a central hub. This allows your marketing teams to build campaigns, craft strategies, and use AI for your content marketing efforts. 

In addition to content generation, use the AI tools from ClickUp to automate your marketing workflow. ClickUp Automations helps you use the AI automation builder to create triggers or action-based workflows with over 100+ templates. This allows your teams to track progress, delegate work, and stay on schedule, all while reducing manual processes.

ClickUp Marketing Campaign Brief Template

It also includes ready-to-use templates like the Marketing Campaign Brief template, which provides a clear brief about the campaign or brand. As a result, you can easily define brand goals, guidelines, and deliverables for each project stage. 

Simultaneously, you can use ClickUp Brain within Docs and generate content or build relevant information by keeping the campaign brief and guidelines in focus. Thus, in a head-to-head comparison, ClickUp comes across as a more robust ChatGPT alternative, especially for marketers, with its host of content marketing and editing tools.

ClickUp best features

• Copyediting: Highlight any portion of your text in ClickUp Docs to instantly enhance it using the AI-powered editing tool. It helps you optimize content for clarity, adjust length, or simplify your message—all in just a few clicks
• Content writing: Draft emails, social media content, or blog outlines in seconds with ClickUp’s AI writing assistant
• Summarize texts: Summarize long emails or documents by pulling key insights with ClickUp’s AI summarization tool. It generates concise overviews and actionable next steps, helping your team stay aligned on campaign progress and upcoming milestones
• Prompts: Use generative AI features for multiple marketing activities, such as suggesting taglines, survey questions, building strategies for marketing campaigns, and more. The ChatGPT Prompts for Marketing template, which has 600+ marketing prompts, lets you optimize your campaigns and create targeted content for your audiences
• Integrate with other tools: Connect ClickUp with thousands of marketing tools you already use, from social media scheduling platforms to content management systems. This allows you to create, edit, and schedule your content for multiple channels using your existing tech stack

ClickUp limitations

• It takes time to explore all features, but you can leverage the ClickUp Help Center to ease the learning curve 

ClickUp pricing

• Free Forever
• Unlimited: $7/month per user
• Business: $12/month per user
• Enterprise: Contact for pricing
• ClickUp Brain: Add to any paid plan for $7 per member per month

ClickUp ratings and reviews

• G2: 4.7/5 (9000+ reviews)
• Capterra: 4.6/5 (4000+ reviews)

2. Copilot (Best free ChatGPT alternative for content marketing)

Among the top ChatGPT alternatives, Microsoft’s Copilot (earlier known as Bing AI) provides relevant and up-to-date results. It is easy to access and use and is available within the Microsoft Bing search engine. 

Many marketers and social media managers use this excellent free AI tool because it helps generate images and content using just a few prompts. 

What sets Copilot apart is that it is the only free ChatGPT alternative with internet access, allowing it to pull real-time data directly from the web. This helps when you need accurate information or statistics for your content.

Copilot best features

• It is integrated with the Microsoft ecosystem, making it great for the Microsoft Edge browser and Microsoft Office tools as one of the best free ChatGPT alternatives
• Includes the DALLE-3 engine for image generation
• Useful for content creation across multiple formats, from content marketing blogs to social media posts

Copilot limitations

• Output quality varies depending on the complexity of the task
• Requires a Microsoft account for full functionality
• If you want the image generation tool to include text in the image, the generated image may not have the exact text or is often misspelled

Copilot pricing

• Free version included with Microsoft

Copilot ratings and reviews

• G2: 4.3/5 (60+ reviews)
• Capterra: NA

3. HubSpot Breeze AI (Best for marketing automation)

For marketers already using the Hubspot Sales or Marketing Hub for their processes, Hubspot’s Breeze AI is a powerful AI assistant that takes automation one step further.

With this AI assistant tool, you automate everything from writing content for emails and blogs to analyzing customer interactions. It efficiently works with your HubSpot CRM and marketing automation tools, as the AI integrates into existing workflows.

The best part is that it analyzes customer data and behavior, helping marketers create targeted campaigns that drive better results.

Hubspot Breeze AI best features

• Helps you generate content for particular sections on your web pages, write blogs, or rephrase existing content
• Use AI for better insights into your customers, enabling you to generate leads via automated marketing campaigns
• AI-powered features in the Sales Hub are used for predictive sales forecasting, lead generation, and guided selling
• Automate repetitive tasks to save time and increase efficiency

Hubspot Breeze AI limitations

• Restricted to the HubSpot ecosystem, meaning you need to be using it for your marketing to use the Hubspot Breeze AI feature
• Quite expensive compared to other alternatives to ChatGPT

Hubspot Breeze AI pricing

• Free plan
• Professional Customer Platform: $1170/month
• Enterprise Customer Platform: $4300/month

HubSpot Breeze AI ratings and reviews:

• G2: NA
• Capterra: NA

4. Perplexity (Best for searching using the power of AI)

Regarded by many as the best ChatGPT alternative for research, Perplexity AI is unique in its key features.

For marketers, this means quickly obtaining content ideas, pulling in relevant statistics, or even creating short-form content like social media posts and product descriptions. The NLP, or natural language processing capabilities, of Perplexity AI ensure that the content is clear and easy to understand, which is ideal for writing content that resonates with your audience.

Perplexity best features

• Excellent AI tool for data analysis, search, and deeper research
• Advanced natural language processing for precise content generation
• Discovers deeper topics and sub-topics, with citations provided for the generated information, making it stand out among alternatives to ChatGPT

Perplexity limitations

• It is not as strong for long-form content compared to other ChatGPT alternatives
• It is not multinodal like Gemini, Copilot, or ChatGPT, meaning it is great for searching content but not effective for problem-solving

Perplexity pricing

• Free plan
• Pro: $20/month
• Enterprise Pro: $40/month (up to 250 employees) 

Perplexity ratings and reviews

• G2: 4.6/5 (30+ reviews)
• Capterra: NA

5. Google Gemini (Best compact ChatGPT alternative)

Gemini is Google’s AI-powered assistant designed to harness the power of natural language processing and generative AI for multiple use cases. 

While it was first introduced as Google Bard, now, as part of the Google AI ecosystem, Gemini offers an integrated solution for creating personalized and SEO-friendly content that aligns with your brand voice.

The tool is ideal for marketers who rely on Google’s suite of tools, such as Google Analytics, Ads, and Search Console. Gemini also works seamlessly with Google Sheets and other editing tools, making it easier to manage campaigns, analyze data, and adjust strategies.

Google Gemini best features

• Armed with advanced language models that help you perform multiple activities like generate text, code, images, and audio
• Has solid image-generation capabilities to create AI-based images using a few simple prompts
• Tailor Gemini’s AI models to your specific needs and preferences, allowing you to design your own AI-based platforms and tools using this framework as the base model
• It has access to the internet, providing up-to-date responses and generating content that takes into account the latest information available online

Google Gemini limitations

• Primarily useful if you already use Google services for your marketing needs
• Even though it offers better, more contextual responses compared to ChatGPT, it is prone to misinformation or logical errors, especially in the free plan

Google Gemini pricing

• Free version: $0
• Gemini Business: $24/user billed monthly
• Gemini Enterprise:$36/user billed monthly

Google Gemini ratings and reviews

• G2: 4.4/5 (150+ reviews)
• Capterra: NA

6. Jasper AI (Best for quick and accurate content creation)

The go-to AI writing assistant for marketers, social media managers, and content creators, Jasper is a powerful content creation platform that generates high-quality content for your marketing campaigns.

Known for its user-friendly interface and versatility, it has advanced machine-learning capabilities designed to help marketers with everything from writing content, blog posts, and articles to social media posts and ad copy, all while maintaining context.

Jasper AI best features

• Use Jasper’s AI-powered integrated marketing feature to optimize your marketing campaigns
• Use the powerful AI model to create content, including copywriting, blog writing, SEO-friendly content, and more
• Engage audiences and build a solid AI-powered content strategy by repurposing, optimizing, and converting existing content into different formats
• Integrate Jasper safely into your existing tech stack with built-in security features to keep your data protected

Jasper AI limitations

• Jasper has a slight learning curve, especially for someone new to generative AI
• You need to get the Pro or Business version to gain advanced features like AI image generation and editing features
• It is costly for agencies since you only have a limited brand voice and knowledge assets with the Creator and Pro packages

Jasper AI pricing

• Creator: $49/month per user billed monthly 
• Pro: $69/month per user billed monthly 
• Business: Custom pricing

Jasper AI ratings and reviews

• G2: 4.7/5 (1200+ reviews)
• Capterra: 4.8/5 (1800+ reviews)

7. Claude (Best for high-quality and contextual content)

Claude is a great ChatGPT alternative for those who want an advanced large language model (LLM) with multiple use cases. This advanced AI tool, developed by Anthropic, is designed to provide nuanced and contextually relevant content. 

What I like most about this tool is its ability to understand subtleties in language, making it ideal for marketers who want to create well-crafted copy that resonates deeply with their audience. Plus, you can attach documents, PDFs, and other materials, which it analyses to produce marketing content, including brand guidelines, long-form content, social media posts, and more. 

Claude best features

• Create high-quality content, including articles, emails, and social media posts, using simple prompts
• Excels at nuanced writing and contextual understanding thanks to its advanced language models, making it ideal for creating marketing content that incorporates your brand voice and tone effectively in all collaterals
• One of the best code generation tools out there to help you write HTML or CSS codes, turn images into JSON data, or debug complex code without much technical expertise 

Claude limitations

• Finding the correct prompts is slightly difficult in the beginning, unlike ChatGPT and some of the other alternatives
• May require more user input to achieve desired results compared to established tools

Claude pricing

• Free: $0
• Pro: $20/month per person
• Team: $25/month per person
• Enterprise: Custom pricing

Claude ratings and reviews

• G2: 4.7/5 (20+ reviews)
• Capterra: NA

8. Frase (Best for detailed content marketing insights)

There are a lot of AI tools for SEO optimization, but nothing gets the job done as well as this simple tool called Frase. It is an AI-powered writing tool you can use for long-form content creation, keyword research, and SEO optimization.

Using its advanced natural language processing capabilities, Frase studies top-performing content in your niche and provides insights to help you craft informative and SEO-friendly articles.

Frase best features

• Analyze search queries and create research-driven AI content using its AI writing tools
• Save and re-use templates to create briefs, AI prompts, or other repetitive workflows
• Create comprehensive content briefs based on keyword analysis and optimize for search engines
• Integrations with Google Docs and WordPress

Frase limitations

• Frase may be limited in its ability to create highly creative or original content
• Limited search queries even for the paid plans, with only the teams plan getting unlimited search queries

Frase pricing

• Free trial: $0
• Solo: $15/month
• Basic: $45/month
• Team: $115/month (up to 3 users)

Frase ratings and reviews

• G2: 4.8/5 (290+ reviews)
• Capterra: 4.8/5 (300+ reviews)

9. Descript (Best for audio and video marketing)

If you think ChatGPT works fantastically for all use cases, think again! Will it help you create and edit audio and video content? Well, Descript certainly will! 

One of the best ChatGPT alternatives for video and audio content generation, Descript is used for podcasts, webinars, or video marketing campaigns. One of its standout features is the ability to edit audio and video by simply editing the text transcript, making it incredibly user-friendly.

Descript best features

• Easy-to-use video editing platform that allows you to create clips, add subtitles, enhance audio, edit clips, and do much more
• Create a realistic human-sounding narrator or voice using the AI speech feature
• Transcribe text to audio that can be used for podcasts, video, or other content formats
• This ChatGPT alternative has collaboration features for team projects, including the ability to suggest edits using in-line comments, add or edit clips, and more

Descript limitations

• The free plan has basic features with limited exports. For advanced AI content generation, you will need to pick a paid plan
• It requires a good computer for optimal performance

Descript pricing

• Free: $0
• Hobbyist: $19/month per person billed monthly 
• Creator: $35/month per person billed monthly 
• Business: $50/month per person billed monthly 
• Enterprise: Custom

Descript ratings and reviews

• G2: 4.6/5 (500+ reviews)
• Capterra: 4.8/5 (170 reviews)

10. Surfer SEO (Best for SEO and keywords)

While there are several ChatGPT hacks and prompts that will help you with creative writing or search engine rankings, Surfer SEO is the best tool I found for simplifying the content creation process. 

This AI-powered ChatGPT alternative tool helps marketers create unique keyword and SEO-driven content and blogs optimized for search engines. 

One of Surfer’s standout features is its content editor, which provides real-time feedback and recommendations based on top-performing articles for your target keywords. This lets you understand what elements are crucial for ranking well, ensuring you write content with the right keywords, headings, and phrases. 

Surfer SEO best features

• Streamlined keyword research tool that will help you find the best keywords, including long-tail keywords and related keywords that match your intent
• Creates blog outlines and suggestions that help you write high-quality content optimized for search engine ranking
• Integrated plagiarism checks and unlimited AI checks to make sure your content is original

Surfer SEO limitations

• While each plan gives you unlimited AI detection, only the Scale AI and higher plans allow you to use the AI writer to generate AI articles with a limitation of up to 10
• Even the premium plans have a limitation of auto-optimization and team members (Scale AI gives you the ability to invite only 5 team members)

Surfer SEO pricing

• Essential: $89/month (up to 30 articles) billed monthly 
• Scale: $129/month (up to 100 articles) billed monthly 
• Scale AI: $219/month (up to 100 articles, with up to 10 AI-generated articles) billed monthly
• Enterprise: Custom pricing

Surfer SEO ratings and reviews

• G2: 4.8/5 (500+ reviews)
• Capterra: 4.9/5 (390+ reviews)

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The Future of Marketing is Here: Empower Your Team with ClickUp AI

What does the future hold for marketing and AI? The possibilities are endless! Soon enough, AI will do much more than it is currently, freeing up your team to channel their creativity while it does the demanding, less strategic, repetitive tasks. 

For example, in the case of affiliate marketing, AI identifies the right affiliates, while humans then verify and reach out to build a solid affiliate program. It is all about finding that balance!

My ChatGPT alternative pick would be ClickUp for the all-around assistance it provides in designing and implementing marketing strategies. With pre-built marketing templates and specific prompts, ClickUp’s AI assistant tool helps your team manage marketing projects and generate documents like case studies or marketing plans swiftly. 

It even automates tasks like summarizing blog content into social media posts or simplifying content creation using the powerful AI writing assistant. 

Start your free trial today and discover how ClickUp AI can elevate your marketing efforts!