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Bing Copilot vs. ChatGPT: Which AI Tool Is Best?

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You’re juggling multiple deadlines and need quick answers or creative assistance. What do you do? Simple—you turn to your AI assistant.

Today, advanced AI tools are integral to our daily routines, solving challenges remarkably easily. 

72% of workers trust AI to bring value to their work processes, from customer service automation to data analysis and content generation.

Two crowd favorites are in the spotlight of this AI revolution: Microsoft Copilot (formerly Bing Chat) and ChatGPT. Both these large language models (LLMs) have unique strengths, but how do they compare?

This article will thoroughly explore Copilot and ChatGPT, examining their key features, advantages, drawbacks, and pricing models. By the end, you’ll know which AI tool best suits your needs. 

And stick around—we’ve got a surprise bonus recommendation waiting for you!

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What Is Copilot?

Copilot (formerly Bing Chat) is an innovative AI chatbot integrated with Microsoft’s Bing search engine. With Copilot, you can query the web in natural language, and it will provide comprehensive answers by pulling up-to-date information from various sources. 

You can ask anything from “What’s the weather like?” to “Can you summarize this article?” and it will respond accordingly.

Copilot features

Copilot is seamlessly integrated into the Microsoft Edge browser, making it easy to access contextual AI assistance. The Copilot sidebar features functions like Chat, Compose, and Insights, designed to improve browsing productivity.

Chat for contextual conversations

With the Chat feature, you can ask questions directly in the sidebar without switching tabs. Copilot reads the content of the webpage you’re on and provides contextual answers, summaries, or simplified explanations through its natural language understanding. 

For example, while reading an in-depth article, Copilot can summarize the key points or explain complex terms in simpler language—perfect for quick research or more profound understanding.

💡Pro Tip: If Copilot can’t analyze a page or summarize content, enable “Allow access to any webpage or PDF” in the Microsoft Edge settings under the Sidebar > Copilot section.

Simplified content creation with Compose

The Compose feature is great for creating tailored content. With options to set tone, format (like blog posts or emails), and length, Copilot provides ready-made frameworks for your writing. These enhanced features are especially useful if you’re unsure how to craft effective prompts—Copilot makes it easy to get started with structured guidance.

Unlike ChatGPT, which requires highly specific prompts, Copilot’s intuitive interface ensures your content matches your needs.

Advanced Insights for web content

The Insights tab offers detailed analytics about the webpage you’re visiting, including a Q&A, key points, related articles, and site analytics like domain name and traffic rank. This feature is a unique addition, providing valuable context and information beyond text generation.

With Copilot, browsing becomes an interactive and productive experience tailored to your search needs.

Copilot pricing

  • Free version
  • Pro plans: Starting at $9.99/month
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What Is ChatGPT?

ChatGPT, developed by OpenAI, is an AI assistant built to engage in human-like conversations in a dedicated interface. Powered by the advanced Generative Pre-trained Transformer (GPT) architecture, it’s designed to respond contextually to your questions and prompts. 

Think of it as a sharp conversationalist who can tackle any subject—from providing writing assistance and sharing advice on specific personal and professional issues to helping you improve your understanding of the world.

ChatGPT features

🧠 Fun Fact: ChatGPT is one of the fastest-growing AI tools ever, reaching an impressive 200 million active users globally in record time. This figure surpasses the early growth of other popular platforms like TikTok and Instagram, which previously set records for rapid user adoption.

What makes ChatGPT a fan favorite, in addition to its free access? Let’s explore:

Advanced natural language processing 

ChatGPT is renowned for its natural language processing (NLP) capability, which allows it to understand context, humor, and even sarcasm, making interactions feel more human-like. Trained on massive datasets comprising diverse text sources, it uses tokenization and embeddings to represent words and phrases numerically, enabling nuanced understanding and generation.

Versatile content creation

Whether you need help drafting a poem with human emotion, generating bug-free code snippets, or formulating high-converting marketing copy, ChatGPT has got you covered. It adapts to various languages, writing styles, and formats, giving you creative control over the output.

💡Pro Tip: ChatGPT responses are only as good as the prompts you feed it. Use these free AI prompt templates for ChatGPT to get the best responses.

ChatGPT code interpreter

The ChatGPT code interpreter, available to Plus users, allows you to upload and process various file types, such as text, code, data, and media. It can also analyze and visualize data, run and debug code, and edit multimedia files like images, audio, and video. 

This feature offers a richer context than standard interactions by processing larger datasets and reducing errors. It’s useful for tech-savvy users and those without coding expertise, performing tasks like data cleaning and conversion and offering code suggestions.

GPT-4o

GPT-4o, OpenAI’s latest generative model, boasts a larger and more optimized architecture than its predecessors, enabling deeper comprehension of complex queries and nuanced conversations. GPT-4 can handle multimodal inputs. It can craft documents, tackle complex math problems, and even interpret images, making it versatile across various domains like education, coding, and content generation. With improved fine-tuning capabilities, it delivers higher-quality outputs tailored to specific use cases, setting a new benchmark for AI language models. 

ChatGPT pricing

  • Free version
  • Plus: $20/month
  • Team: $30/month per user
  • Enterprise: Custom pricing
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Bing Copilot vs. ChatGPT: Features compared

Let’s look at a detailed comparison between Copilot and ChatGPT, focusing on key features, capabilities, and pricing. The table below provides a side-by-side view to help you understand their capabilities and offerings:

FeatureCopilotChatGPT
ModelOpenAI’s GPT-4 (integrated with Microsoft products)OpenAI’s GPT-4
PlatformIntegrated with Microsoft products (Word, Excel, etc.)Standalone website, API, iOS, and Android apps
Internet accessRelies on the Bing search service when internet access is turned onCan perform web searches with Microsoft Bing (for Plus users)
Image generationAvailable through Microsoft tools, not part of Copilot directlyCan generate images using DALL·E 3 (ChatGPT Plus only)
Voice capabilitiesSpeech-to-text only Handles audio input/output (using GPT-4o)
Conversation sharingCan share and collaborate with Microsoft toolsCan copy or export blocks of text, share links to entire conversations
Usage limits30 chats per session and 300 chats per day30 chats per session, 300 total per day (Free), Unlimited with 50 GPT-4 messages every 3 hours (Plus)
PricingFree; part of Microsoft 365 subscription, the specific cost for Copilot varies by planFree; ChatGPT Plus is available for $20/month

Feature #1: Content generation

ChatGPT excels in content writing, offering various outputs, from creative writing, poetry, and storytelling to professional content, like emails, code snippets, and scripts. It allows you to customize this output’s tone, style, and format, making it adaptable to varied content requirements.

Content generation
via ChatGPT

Microsoft Copilot focuses more on generating informational content and assists with research-oriented tasks. It effectively summarizes web content, provides relevant factual information, and creates text that aligns closely with the user’s query, particularly for research and documentation tasks.

🏆 Winner: ChatGPT

ChatGPT is more versatile for creating diverse content, while Bing Copilot is better suited for precise, information-heavy tasks.

Feature #2: Response quality

ChatGPT provides conversational and human-like responses, making it excellent for casual inquiries, brainstorming, and idea generation. While it doesn’t always cite sources, the language and engagement response quality are high, which is valuable for those who prefer a more interactive experience.

Microsoft Copilot prioritizes clarity and factual accuracy in responses. Leveraging real-time web data provides detailed answers with sources, allowing users to verify information. This accuracy makes it ideal for research, where precise and reliable information is key.

🏆 Winner: It depends on your goal

ChatGPT is the better option for natural, engaging conversations. However, Microsoft Copilot has the edge in accuracy and verifiable information.

Feature #3: Integration with workspaces

Suppose your marketing team is conducting research for an upcoming product launch. They gather data from multiple sources, analyze customer feedback, create content, and organize their findings to share with stakeholders. 

In such a case, integrating the right AI tools into their workflow can significantly improve efficiency and collaboration.

ChatGPT, with its unique features, is accessible as a standalone tool. Through the Pro plan, users can integrate it into various workflows by connecting with third-party applications via OpenAI’s API. It works well with productivity tools, but integration requires setup, which can be more suitable for individual customization rather than out-of-the-box collaboration.

Microsoft Copilot is part of Microsoft’s ecosystem and is built to integrate directly with Microsoft Office 365 tools like Word, Excel, and Outlook. This makes it ideal for professionals who rely on Microsoft’s suite, as they can seamlessly transition between tasks using Microsoft Copilot to generate content, organize data, and conduct research within familiar applications.

🏆 Winner: Microsoft Copilot

 Copilot’s compatibility with Microsoft 365 offers a simplified and efficient experience for users looking for deep integration with workplace tools. ChatGPT offers flexibility but may require more time to set up integrations with various tool workspaces.

Feature #4: Data security

ChatGPT strongly focuses on data security, especially with its latest upgrades in GPT-4. 

OpenAI has invested substantial time refining its security and alignment, ensuring that GPT-4 is 82% less likely to respond to sensitive content requests and 40% more likely to provide accurate information than its previous version.

Microsoft Copilot, as part of the Microsoft ecosystem, benefits from Microsoft’s extensive security policies, like Zero Trust Principles, providing reliable data protection for users within the Bing and Edge platforms. 

🏆 Winner: Copilot 

Both tools are committed to ensuring data security and alignment, offering users a more secure AI experience. However, unlike ChatGPT, Copilot keeps your data private, giving it a slight edge in this head-to-head comparison. 

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Bing Copilot vs. ChatGPT on Reddit

We took the ChatGPT vs. Copilot debate to Reddit to gain insights into user experiences with these AI chatbots, emphasizing their key differences.

One user, Niss_UCL, pointed out:

think Copilot is not as good as it is supposed to be; ChatGPT still has errors, but its margin of error is smaller.

This comment reflects a common sentiment that while both tools have flaws, ChatGPT may offer a slightly more reliable overall experience.

Another Redditor, CK1026, highlighted Copilot’s strengths:

The only two advantages of Copilot over ChatGPT are learning from your private M365 data and keeping your data private.

Users prioritizing data privacy and seamless integration with Microsoft 365 prefer Copilot.

Another user offered a more neutral perspective:

Is Copilot as good as ChatGPT? No. But is data confidential? Yes.

This comment strikes a balanced view, recognizing that while Copilot may not have the same conversational capabilities as ChatGPT, it offers an important advantage regarding privacy. 

Now, let’s explore the best Copilot and ChatGPT alternatives.

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Meet ClickUp—The Best Alternative to Bing Copilot vs. ChatGPT 

What if you had an AI chatbot that combines the live data capabilities of Copilot with ChatGPT’s creative versatility?

Well, you have one.

Meet ClickUp—the everything app for work— that’s an excellent alternative to ChatGPT and Copilot.

ClickUp Dashboard
Track project updates, refine workflows, and collaborate seamlessly with your team—all within ClickUp

It goes beyond AI text generation, offering robust task management, knowledge management, seamless integrations with over 1,000+ apps, and advanced document creation tools—all tailored to optimize productivity.

ClickUp ensures high levels of visibility for both team members and managers around the project’s deliverables and how these are progressing. It also utilizes AI to reduce the administration levels required for all aspects of the projects.

Matthew BouldenManager, Asset Management and Performance at Aurecon

Let’s look at what makes using ClickUp the ultimate AI hack for working faster.

ClickUp’s One-Up #1: ClickUp Brain

ClickUp Brain is your powerful AI assistant, designed to organize individual tasks and accelerate team productivity. With intelligent features for text summarization, task updates, knowledge querying, and brainstorming, ClickUp Brain helps you and your team work smarter, not harder.

ClickUp Brain
Embrace a smarter way to work with ClickUp Brain, the only AI tool you need to succeed

Whether you’re managing projects, marketing campaigns, or HR operations, ClickUp Brain becomes your ultimate AI collaboration tool, making it easy to:

  • Get instant task updates via AI CatchUps (for missed conversation threads) and AI StandUps (for ongoing work across your team)
  • Summarize long comment threads and discussions
  • Draft emails, project briefs, and content ideas instantly using natural language prompts
  • Get insights on tasks, people, and documents from your ClickUp workspace simply by asking questions in natural language
  • Create automated workflows without coding (like updating task assignees when the task status changes, or sending an email when a task is closed, etc.) using Brain’s natural language automation builder

What is Brain’s biggest advantage over ChatGPT and Copilot? Since Brain is directly embedded in ClickUp, you can brainstorm, automate tasks, and manage all your projects in one place.

ClickUp’s One-Up #2: ClickUp Docs

ClickUp Docs
Simplify document management and customization with ClickUp Docs

Most of us work with multiple documents every day. Finding, referencing, and collaborating on them can be hard due to scattered information.

ClickUp Docs keep you organized with a seamless space to create, edit, and store all essential files in one place. Go beyond taking notes, writing proposals, and creating outlines and memos in silo. ClickUp Docs lets you and your team collaborate in real time—edit docs together, comment and mention teammates in relevant places on the doc, and assign tasks directly from within your doc’s content.

You can transform any part of your document into actionable ClickUp Tasks and then link them to related projects for a well-organized workspace. ClickUp Docs ensure your documents align with your projects, tasks, and team workflows in one centralized hub.

ClickUp’s One-Up #3: ClickUp’s Project Management Tool

ClickUp's Project Management Tool
Stay ahead of your projects with ClickUp’s powerful project management capabilities

Feeling overwhelmed by scattered goals and project details? Use ClickUp’s project management tools to bring order and clarity. While AI tools like ChatGPT and Copilot excel at generating content and providing conversational assistance, ClickUp is purpose-built to turn ideas into action, making it a superior choice for productivity and collaboration. 

ClickUp integrates task management, goal tracking, time tracking, document management, and AI tools into a single platform, eliminating the need for multiple apps. Its collaboration features, like integrated chat, document co-creation, threaded comments, and team dashboards, ensure everyone stays aligned—features absent in standalone AI tools.

Fully adaptable to your team’s needs, ClickUp allows you to create custom views, templates, and automations tailored to specific industries or project types. Use ClickUp for

  • Automating task creation: Speed up planning by automating task creation and generating subtasks effortlessly using ClickUp Brain
  • Dependency and priority management: Focus on what matters most with ClickUp Task Priorities and ensure critical tasks aren’t held up with dependency relationships 
  • Greater visibility and transparency: Ensure transparency and efficient collaboration through integrated Chat that brings your work and conversations together (more on this later)
  • Aligning projects with company-wide objectives: Empower your team to align projects with company objectives seamlessly via ClickUp Goals

ClickUp’s One-Up #4: ClickUp Chat

ClickUp Chat
Collaborate effectively and keep work communication going with ClickUp Chat

Whether consulting with the team on a project, brainstorming ideas, asking questions, or sharing progress updates on tasks, ClickUp Chat keeps your context connected and easy to find.

Here are some of the standout features of ClickUp Chat, which prevent toggling tax and boost your productivity :

  • Teammate profiles & scheduling: View teammates’ priorities and schedule meetings directly inside Chat
  • AI features: Use AI for instant answers, catching up on missed messages, creating tasks from messages, and finding related tasks/documents in real time
  • Integrated work management: Chats are connected to your Lists, Folders, and Spaces in ClickUp, allowing seamless project management and updates directly from the Chat interface
  • Chat permissions: Chats can be public or private, with settings allowing access control and privacy management for team communications
  • Pin and organize chats: Pin important Chats for easy access and add descriptions or headers for context and visibility
  • Search functionality: Search within and across Chats to quickly find relevant conversations or information

This setup enables efficient collaboration and project management, making all communication and task management accessible in one unified workspace.

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Optimize Your AI Experience with ClickUp

Artificial intelligence is not a substitute for human intelligence; it is a tool to amplify human creativity and ingenuity.

Fei-Fei LiCo-director of the Stanford Institute for Human-Centered Artificial Intelligence

This perspective highlights a critical truth: AI is most powerful when it complements human brilliance rather than attempting to replace it. Tools like Copilot and ChatGPT embody this principle in different ways. For example, Copilot excels at integrating with M365 for real-time insights, while ChatGPT stands out for its creative flexibility and conversational versatility.

But if you’re searching for an all-in-one solution that combines the power of AI with robust productivity, project management, and automation tools, ClickUp is your answer. ClickUp seamlessly integrates AI into task management, team collaboration, and workflow optimization, empowering you to move from ideation to execution effortlessly.

Whether you generate content, track project milestones, or coordinate team efforts, ClickUp ensures you stay organized and productive without switching between tools. With customizable project templates, advanced AI features, and centralized workflows, ClickUp brings everything you need under one roof.

Get started with ClickUp today!

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