What stands between a great social strategy and an okay one? A content calendar!
A Google Sheets social media calendar template can organize content and send reminders, saving you from creating more “What was I thinking” moments.
Before you go online and search “social media calendar template Google Sheets,” take a look at our curated list of ready-to-use calendar templates!
Whether you’re a solo superstar or a team of marketing ninjas, you’ll find your match here!
Free Google Sheets Social Media Calendar Templates
- Understanding Social Media Calendar Templates
- What Makes a Good Google Sheets Social Media Calendar Template?
- 6 Social Media Calendar Templates in Google Sheets
- 1. Social Media Editorial Calendar Template by Template.net
- 2. Social Media Content Calendar Template by HubSpot
- 3. Social Media Content Calendar Template by Hootsuite
- 4. Content Calendar Template by Backlinko
- 5. Social Media Content Calendar for Small Business by Small Business Trends
- 6. Content Calendar Template by Semrush
- Limitations of Using Google Sheets/Docs
- Alternative Social Media Calendar Templates
- Ace Your Social Media Game With ClickUp
Summarize this article for me pleaseUnderstanding Social Media Calendar Templates
A social media calendar template is a ready-made planner used by content creators and businesses to organize the posts that go live on various social media channels.
It comes with built-in tabs like due dates, assignees, etc., and can be further expanded to include additional details like comments, engagement tracking, and more, as per the user’s requirements.
While Google Sheets allows you to capture multiple data points in a tabular format, a template goes a few steps ahead. It’s more like one of those calendar apps but with additional features catering to the social media world.
Influencers, celebrities, and their managers use this planner to ensure all their social media posts are relevant to their target audience and uploaded on time. It can also elevate your online presence by teaming up with tools like video conferencing apps, file-sharing services, and data analytics solutions.
Summarize this article for me pleaseWhat Makes a Good Google Sheets Social Media Calendar Template?
A good Google Sheets calendar template should help users easily navigate the many steps in creating impactful content.
The following are the key components one must take into consideration while adopting one:
- Designated slots: While juggling multiple types of social media content, make sure each content type gets its own slots
- Collaborative features: A Google Sheets social media calendar must facilitate teamwork via the ability to share files, add comments, and the like to help creators brainstorm ideas, exchange knowledge, and share feedback
- Visualization: A well-visualized calendar helps users identify gaps, prioritize tasks based on urgency and importance levels, enhance collaboration, and measure performance with ease
- Timelines: With timeline features like drag-and-drop functionalities for setting deadlines and dependencies between tasks that improve prioritization, you will be able to prevent last-minute hassles when brainstorming content ideas
- Audience segmentation: To create more targeted content, a social media calendar must divide large audiences into small and manageable groups, depending on consumer data such as profile information, posts, interactions, follows, etc.
- Content planning sections: You should be able to rely on distinct sections for easy content creation. These may include but are not limited to, social media platforms, content categories, CTAs, posting schedules, and key performance indicators (KPIs)
- AI-powered: With AI-powered features in place, users can automate mundane but essential tasks like scheduling of posts, content idea generation, performance evaluation, mood analysis, and more
- Alerts: Automated reminders and notifications can make sure that all items are checked off—no more missing deadlines or forgetting to schedule a time-bound post ⏰
- Integration: Pairing a calendar with communication platforms, file-sharing services, messaging apps, or more streamlines the content creation process
Summarize this article for me please6 Social Media Calendar Templates in Google Sheets
There are a zillion choices when it comes to choosing a social media calendar template, making it even more challenging to pick the right fit. While some offer easy customization, some go a step further with automation.
To make your journey less overwhelming, we have compiled a list of six free content calendar templates. These templates allow you to create schedules on Google Sheets, leave comments for your peers, and more.
1. Social Media Editorial Calendar Template by Template.net
Try the Social Media Editorial Calendar Template by Template.net, a fully customizable tool that manages your content creation journey from start to finish. Compatible with Google, it allows you to add and remove columns and rows, categorize content types, and schedule publishing dates.
By including specific notes and comments for each entry, you and your expert team can work together effortlessly to brainstorm ideas, share feedback, and review posts while conducting a social media audit. Whether you want to download it in Google Docs, PDF, Word, or Apple Pages—the choice is yours.
Best suited for: Marketing teams wanting an overarching view of their social media marketing efforts.
2. Social Media Content Calendar Template by HubSpot
HubSpot’s Social Media Content Calendar Template is a one-stop resource for all your social media requirements. Using its platform-specific tabs, you can tailor your content to match the unique style and requirements of different platforms and audiences respectively.
To be one step ahead in the game always, use its content repository to line up the content you plan to share with your followers.
What’s more, you can plug it in easily with HubSpot’s tools, such as CRM or Marketing Hub, for a frictionless experience.
Best suited for: Individuals or small teams looking for a simple template.
3. Social Media Content Calendar Template by Hootsuite
Hootsuite Social Media Content Calendar Template is an easy-to-use and customizable tool. Compatible with Google Sheets, it provides a built-in Strategy tab where you can create a social media roadmap identifying your objective, key elements that boost engagement, etc.,
Do you need a crystal ball that will alert you to all the upcoming important holidays, events, and dates of the month to help you plan your content accordingly? The Monthly View tab comes to your rescue. On the Weekly View tab, you can sort out your scheduling needs for an entire week well in advance.
And guess what! Its Evergreen Content Library tracks all the posts that created a buzz all around for you to reuse them as is or give a fun twist to them whenever you want to.
Best suited for: Content teams looking to strategize and plan their social content in line with holidays and major events.
Read More: How to Make a Calendar in Google Sheets
4. Content Calendar Template by Backlinko
Backlinko’s Content Calendar Template comes with two noteworthy tabs: the Calendar View, which shows the due dates and what is to be uploaded, and a Content list and Workflow sheet.
It is fairly standard and enables teams to record their timelines for each piece of content. The Workflow tab offers a step-by-step guide on different phases of the content lifecycle, from capturing ideas to publishing, from meta descriptions to email marketing, and completing it timely.
This content calendar template is free and downloadable as an Excel spreadsheet or Google Sheets.
Best suited for: Individuals or a small team looking to standardize their social media workflows.
5. Social Media Content Calendar for Small Business by Small Business Trends
Small Business Trends’s Social Media Content Calendar for Small Business is created with the needs of small businesses in mind. Equipped with specific sections for each social media channel like LinkedIn, Instagram, and X (Formerly Twitter), it empowers users with a focused roadmap of their actions for every day of the week.
You can download it as a PDF, Excel, or Word document—perfect for a small team.
And if you are currently facing writer’s block and need a slight push, this social media project management solution can generate unique prompts to help you create captivating content. Now, that’s something!
Best suited for: Small businesses that need a solid but targeted content plan.
6. Content Calendar Template by Semrush
Semrush’s Content Calendar Template provides all the tools needed to maintain a social media schedule up to a year in advance. The Content Calendar tab has sections where you can include the contributors, type of content, publishing status, and much more.
To sweeten the deal, its ‘Additional Fields’ tab creates a separate section for each form of content and captures all the relevant information about it. So, you do not need to rack your brain to check what data you need to track for a successful social media campaign.
Best suited for: Teams that plan for annual or quarterly content plans based on larger business initiatives.
Summarize this article for me pleaseLimitations of Using Google Sheets/Docs
There’s no denying that Google Sheets/Docs is a great tool for documenting and editing purposes. However, social media demands several key options for users to unlock new heights. Let’s try to understand why Google Sheets/Docs may not be enough.
- Lack of visibility: There are no proper tools like Gantt charts or Kanban boards allowing visibility into the workflows
- Complicated integrations: Integration with other essential tools like calendars, video streaming apps, etc, isn’t seamless and requires additional steps
- Lack of automation: You cannot automate statuses to be updated once the content is live
Summarize this article for me pleaseAlternative Social Media Calendar Templates
While the aforementioned templates help you get the job done, they lack many features, such as alerts, advanced collaboration options, and integrations with multiple important tools, which are crucial to excelling in the social media landscape.
This undoubtedly compels users to look for alternatives to Google Sheets.
ClickUp, a one-stop shop for project management tools, offers a wide array of capabilities, such as visibility into workflows through ClickUp Gantt Charts, performance monitoring, task tracking, and more. Thanks to ClickUp Brain, you can now generate content ideas automatically and launch campaigns faster.
If the workload is massive and you’re unable to prioritize tasks, sort yourself out with ClickUp Dashboards—it keeps things transparent by giving you insights on all your tasks and the time required to complete them, thereby enhancing productivity. You can customize it to track the performance of your marketing campaigns too.
1. ClickUp Social Media Calendar Template
If you need an all-inclusive template that can sort out your social media game, ClickUp Social Media Calendar Template can be a reliable option. Brainstorm ideas, assign tasks to your team, and monitor traction for your posts with this template to maximize your potential in social media.
This template helps you make the entire process efficient with already built-in settings, such as ClickUp Views, statuses, etc., that can be tailored to meet your business requirements. Want to ensure that every nitty-gritty related to your social media content is within your reach? Feed custom ClickUp Fields as you like, and you’re good to go.
Also, with all the information stored in a single platform, you can ensure consistent messaging across your posts and present the voice of the brand.
Best suited for: Influencers/brands who have just ventured into social media content creation.
2. ClickUp Content Calendar Template
In the times of mindless scrolling, your audience would go that extra mile to look you up on social media if you can hit the bull’s eye every time you post. In simple words, your content should be targeted to specific events, holiday seasons, etc.
But remember those unforeseen challenges often lurk around secretly? So, if you consider content planning an afterthought, you are secretly preparing a recipe for disaster.
Don’t worry; ClickUp’s Content Calendar Template is here to help. Create a timely strategy to keep content ready to go and prevent any misses in interacting with your viewers.
This template allows you to prepare a structured schedule for the entire year, helping you assign resources well ahead of time, and track past performance that can be used as insights for future posts.
Best suited for: Beginners as well as professionals trying to maintain consistency in their social media environment.
💡Pro Tip: Use ClickUp Dashboards to track the click engagement, number of likes, and more in order to enhance your social media presence accordingly
3. ClickUp Social Media Advanced Template
Are you a professional who needs something extra in your social media planning framework? We understand. Sometimes, you need additional details in your templates to track content categories, social media channels, draft statuses, and more. ClickUp Social Media Advanced Template is a match made in heaven.
With its sophisticated features, you can keep all your content (such as drafts, links, graphics, etc.) in one place, though they’re meant to be uploaded to different social media platforms like Facebook, X (formerly Twitter), and Instagram. Include all the details, like your collaborations with influencers, trends with your own twist, and impactful data that can be used as insights for later.
It offers four custom views—list, board, calendar, embed, and doc—allowing you to breeze through the content creation process right from idea generation to publication.
Now, if you need any help in utilizing this template to the max, ClickUp has a built-in Help Doc that can be your own sort of expert and help you navigate your way through the tool.
Best suited for: Corporate entities with a large social media presence across multiple channels.
💡Pro Tip: Write copy for posts, ideas, inspiration, and more using ClickUp Docs. It also allows you to embed bookmarks and create tables, partner with your peers to edit it in real time, and share it across with specific team, guest, or public access permissions.
4. ClickUp Promotional Calendar Template
Want to reward your loyal customers or attract attention from new buyers with enticing promotions and deals? Promotional campaigns are one way to do this. However, there are so many moving elements in planning these campaigns that it can be exhausting for the team to stay organized and deliver quality results.
Enter the ClickUp Promotional Calendar Template, which can be a breakthrough for your company in achieving your goals with each promotional activity. The template has easy-to-view lists that make organizing tasks and collaboration very streamlined. You can track the durations of your campaigns, performance, budget, and any conflicts.
Since this template stores both your past and future promotions, you can make timely changes to your strategy and ensure that your product launches or season-based sales are released without a hitch.
Best suited for: Brands that rely on seasonal or promotional social media campaigns to promote their products.
5. ClickUp Social Media Post Template
Your social media editorial calendar needs to be filled with interactive content, engaging copies, and unique ideas to plug into your brand.
Thinking about it seems easy, but executing it is a different ball game altogether.
ClickUp Social Media Post Template can help you create relevant posts using ClickUp Doc in a structured manner. Its card format gives clear visibility in every detail in each post, making it one of the best online calendars.
With this solution in hand, you can schedule your posts so that they can be uploaded in a time that draws the most attention, regardless of the social media platform. Choose your preferred view (list view, embed view, calendar view, etc.), and bring order to the platform using fields for assignees, due dates, channels, and URLs.
Best suited for: Corporates who work with multiple influencers to produce entertainment content.
6. ClickUp Social Media Blog Template
Blogging is one of the most reliable ways of creating visibility in the social media space. It can give a detailed view of the topics relevant to the brand, and to that end, it is important to ensure that the blog posts are written in a compelling manner, with visuals, anecdotes, and statistics.
ClickUp Social Media Blog Template should be your preferred tool in this case, as its ability to pull in content ideas, schedule posts, and track performance in a single interface helps you bring the A-game to the world of blogs.
Leverage ClickUp Brain to generate accurate summaries of your social media projects and receive updates on your deliverables to nail down every vital detail.
Best suited for: Social media teams aiming to boost traffic to their compelling blogs.
7. ClickUp Social Media Posting Schedule Template
Your target audience may not always be confined to a single social media platform. Some of the folks could be using LinkedIn frequently but not on Instagram. Some may like the discussions happening on X (formerly Twitter), but Facebook may not be their cup of tea.
Brands need a disciplined approach to maintaining their posting schedule to engage with people on all possible channels.
ClickUp Social Media Posting Schedule Template can be a perfect partner here. You can use it to schedule your posts on each platform, increase your media presence, understand what works and what doesn’t, and identify areas of improvement.
It comes with:
- A By Platform View to categorize posts by platform
- A Calendar of Activities View to outline upcoming posts and plan them out in detail
- A Weekly To Do List View to break down what needs to be done in the short-term
Best suited for: Creator focused on educational content, lifestyle tips, financial hacks, etc.
Summarize this article for me pleaseAce Your Social Media Game With ClickUp
In the age of meme-sharing and short-form video content, creators need to constantly up their game with unique content strategies. Thanks to calendar templates, they can breathe a sigh of relief knowing that an efficient assistant is taking care of their social media presence.
ClickUp’s planning capabilities can be your powerful ally here. While the custom views provide you with workflow transparency just the way you want it, the customizable slots for each task offer endless options for tweaking the calendar.
You can brainstorm unique concepts on docs, schedule your posts using automation, measure performance, and whatnot! And since it streamlines your workflow, you can also enhance your time management skills—a win-win situation!
So sign up on ClickUp for free today to get started.
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