With 97% of buyers turning to the internet when searching for a home, the days of relying on open houses and flashy yard signs to close a deal are long gone. Luckily, you don’t have to be a digital marketing guru to stay on top of these new trends. ?
Thanks to innovative real estate marketing software, you can easily coordinate and optimize all your marketing activities. These platforms do wonders for boosting the visibility of your listings, attracting qualified leads, and ultimately closing lucrative deals.
We’ll introduce you to the top 10 real estate marketing tools in 2024, handpicked based on their reputation, variety of features, positive user reviews, and the ability to address the general and specific needs of real estate agents and marketers.
10 Best Real Estate Marketing Tools for Agents in 2024
Summarize this article for me pleaseWhat Should You Look For in Real Estate Marketing Software?
Here are the key qualities to consider when choosing the perfect real estate marketing tools:
- Ease of use: The real estate marketing tools should have intuitive navigation and a user-friendly interface to reduce the learning curve and adoption time
- Variety of features and customization options: It should facilitate listing management, lead generation, email marketing, social media management, and virtual tour creation. The tools should also be easily customizable to reflect your brand identity and target audience
- Integration capabilities: The tool should integrate with the ones you already use, such as CRM systems and digital marketing tools like social media marketing platforms and email marketing software
- Analytics and Reporting feature: It should allow you to effectively monitor website traffic and track the performance of your real estate marketing strategy and campaigns
- Pricing and scalability: There shouldn’t be any hidden costs or additional fees. The pricing should be transparent and scalable to meet your evolving needs
- Support and training: The company behind the real estate marketing tool should have responsive and dedicated customer support to address your questions or technical issues
Summarize this article for me pleaseThe 10 Best Real Estate Marketing Tools to Use
Some real estate marketing tools can help you manage and organize client information, track leads, and automate communication across the board. Other marketing tools go further by aiding real estate agents in promoting property listings and creating captivating websites, engaging social media profiles, or immersive virtual property tours.
Whichever you opt for, the tools we present below can help boost your sales and provide an edge over your competitors.
1. ClickUp
If you’re part of a real estate marketing team, you’re in for a treat. ClickUp offers various features perfect for planning, collaborating, executing, and tracking the performance of your campaigns and projects—specifically for real estate businesses!
Another fantastic feature that marketers absolutely love: ClickUp’s Templates, which give real estate agents a headstart on whatever project they’re working on, saving precious time in the process. ⏳
The ClickUp Real Estate Marketing template is tailor-made for real estate teams who want to skyrocket their listings’ online visibility. You can easily choose the perfect marketing plans and channels, set brand guidelines, and even create a reliable marketing calendar to keep track of all your real estate business activities.
Bonus: Marketing calendar software!
To get started, add the property you want to promote to the template. Each listing will have a separate task to which you can add photos and files for easier identification.
You’ll also get a birds-eye view of all your promoted listings! The template comes with numerous view options offering different perspectives and insights, like having your marketing command center right at your fingertips:
- Campaigns List view: Groups the listing according to the status of their promotional content (for example: To Do, In Progress, Needs Approval, Needs Revision, Approved)
- ClickUp Board view: A Kanban board depicting listings as cards and organizing them according to the Strategy Stage of their associated content (Idea, Content Writing, Design, Review, Publishing, Assessment)
- Schedule view: Shows the posting schedules of your promotional content in a monthly Calendar view. The listings are assigned a different color depending on what type of post they are promoted with (blog, social media, email newsletter)
ClickUp best features
- 1,000+ customizable templates
- 15+ views
- Custom fields and tags
- Available on web and mobile
- Time tracking and advanced reporting
- Integrations with 1,000+ popular tools and platforms, such as Slack, Calendly, Dropbox, and Google Drive
- Map making features to place pins on listings
- Reminders and notifications
ClickUp limitations
- Occasional bugs and glitches due to frequent updates
- Mobile app not as fully-featured as the web application
ClickUp pricing
- Free Forever
- Unlimited: $5/month per user
- Business: $12/month per user
- Business Plus: $19/month per user
- Enterprise: Contact for pricing
*Listed prices refer to the yearly billing model
ClickUp ratings and reviews
2. Pipedrive
Pipedrive is a popular customer relationship management (CRM) software perfect for smaller sales businesses looking to level up their processes and secure more deals.
One of Pipedrive’s key powers is centralizing customer data into one accessible platform. It helps you track leads in the funnel, visualize the entire sales process, and effortlessly interact with customers at every stage of the sales pipeline.
When it comes to real estate marketing, Pipedrive can be an invaluable tool for organizing leads, regardless of whether they’re generated from your website and social media or through more traditional channels, such as referrals and open house signups.
Once you add a lead to your system and assign a real estate agent to it, Pipedrive allows you to track its progress through customizable stages of the sales funnel until that magical moment when you close the deal.
The platform also enables seamless collaboration between team members or real estate agents, who can assign tasks to one another, share documents, and communicate right within the platform.
Lastly, Pipedrive’s analytics features allow you to track key metrics such as conversion rates and deal values. These precious insights can be your strongest weapon in fine-tuning marketing approaches and detecting potential areas for improvement for your real estate business.
Pipedrive best features
- Managing leads and deals
- Tracking client activity
- Email integration
- Automating workflows
- Insights and reports
- Various integrations with the existing tech stack
Pipedrive limitations
- Limited branding options
- A steeper learning curve for users with little experience with CRMs
- Reported customer support issues
Pipedrive pricing
- Essential: $9.90/month per user
- Advanced: $19.90/month per user
- Professional: $39.90/month per user
- Power: $49.90/month per user
- Enterprise: $59.90/month per user
*Listed prices refer to the yearly billing model
Pipedrive ratings and reviews
Check out our guide on Pipedrive alternatives!
3. Movavi
Via Movavi
Movavi is renowned for its video and photo editing, screen recording, and multimedia conversion tools. The key selling point of all Movavi’s apps is their user-friendliness and intuitive interface, making them accessible to absolute beginners while also keeping the functionalities experienced users need to create amazing video content.
Movavi can be a valuable asset in your real estate marketing toolbox. With its video editing software, you can create immersive video tours of properties, giving potential buyers a virtual walk-through. Trim and cut the footage as much as you like and supplement the video material with music, voiceovers, and text overlays to bring the property to life right there on the screen.
You can also take advantage of Movavi’s photo editing software for virtual staging—sure to increase lead generation. Take photos of vacant properties and use the software to digitally add furniture and other interior elements, helping potential buyers visualize how the space can be used.
Another idea for drawing in buyers enabled by Movavi’s video editor is creating short highlight reels. Grab the most stunning shots of the property, mix in some background music and text overlays, and bundle them into a short, captivating video.
Share the reel on social media or send it in newsletters and watch your audience convert into leads.
Movavi best features
- User-friendly interface ideal for both beginners and more advanced users
- Filters and special effects library in real estate marketing tool
- Video, photo, and audio editor
- Media conversion options
- Stabilization and motion tracking
- Easy sharing and exporting to potential clients or other real estate professionals
Movavi limitations
- The free versions of Movavi’s products have limited features
- Some users complained about annoying upsell pop-up windows
Movavi pricing
- Video Editor: $49.95/year
- Video Editor + Effect Packs: $155.95/year
- Video Suite + Effect Packs: $237.95/year (currently discounted to $94.95)
*Listed prices refer to personal licenses
Movavi ratings and reviews
4. Hubstaff
Hubstaff has gained prominence for its workforce management suite that helps businesses manage and track the performance of their remote teams. But it does more than time-tracking and employee monitoring!
The tool is fantastic for project management with its built-in team communication features, employee scheduling, payroll and invoicing, and productivity insights. Hubstaff can be especially useful in managing real estate projects, including their marketing aspects.
Use the platform to set deadlines, assign tasks, and gauge the progress of your real estate businesses’ projects.
The platform’s time-tracking capabilities allow you to accurately measure the time spent on tasks such as content creation, social media management, and client communication. You can use the gathered data to identify bottlenecks and improve productivity across your real estate business.
With Hubstaff, you can increase the accountability of your employees ro real estate agents, especially those working remotely. Features like activity levels and screenshots ensure that all team members focus on productive work and that projects are completed on time.
Hubstaff best features
- Time tracking with online timesheets and time reports
- Employee monitoring with GPS location tracking
- Workforce analytics
- Agile project management
- Integration with various project management, accounting, communication, and CRM tools
Hubstaff limitations
- Privacy concerns
- Occasional bugs and crash reports
Hubstaff pricing
- Hubstaff Field
- Field Pro: $10/month per user
- Desk Field: $12.50/month per user
- Enterprise: available upon contact
- Hubstaff Time and Hubstaff Desk modules
- Free
- Starter: $5.83/month per user
- Pro: $8.33/month per user
- Enterprise: available upon contact
*Listed prices refer to the yearly billing model
Hubstaff ratings and reviews
5. SEMRush
SEMRush has been a rockstar in the world of SEO for quite a while for a good reason. It’s one of the most widely used tools for conducting keyword analysis, competitive research, and tracking and improving website performance.
If you’re relying on content production to boost the visibility of your real estate listings and generate leads, SEMRush can bring your strategy to the next level. Use it to uncover the most relevant keywords in the real estate industry and optimize your real estate website and content accordingly. Plus, you can peek at what your competitors are up to and identify the areas where you can stand out from the crowd.
Since real estate marketing often revolves around promoting properties in specific geographical areas, SEMRush’s Local SEO tools are absolute game-changers. Features like Listing Management and Position Tracking can help raise local visibility and generate more leads. After all, it’s all about reaching the right people in the right places.
Lastly, SEMRush’s social management features do miracles for raising your brand awareness. Automate and schedule social media posting, track your competitor’s social activities and analyze your presence on platforms like Instagram, Facebook, LinkedIn, and Youtube to make the best out of them.
SEMRush best features
- Keyword research for real estate professionals
- Content marketing tools
- Local SEO for regional markets
- Market reports and analysis
- Paid advertising
SEMRush limitations
- On the pricier side
- Complaints about user interface and ease of use
SEMRush pricing
- Pro: $99.95/month
- Guru: $191.62/month
- Business: $374.95/month
*Listed prices refer to the yearly billing model
SEMRush ratings and reviews
6. Iconosquare
Via Iconosquare
Iconosquare is a fantastic tool for real estate marketers looking to supercharge their social media game. The platform offers the best tools and features for optimizing social media marketing efforts, measuring performance, and effectively engaging with a follower base.
The tool allows you to maintain a consistent presence across social media platforms by scheduling posts. You can also have them automatically published on multiple platforms simultaneously for maximum effect.
Speaking of effect, Iconosquare lets you measure it with its strong analytics arsenal. Track key metrics such as reach, impressions, follower growth, and engagement rates to get an accurate idea of how your social media strategy is performing.
You can also gain valuable insights into your followers, such as their demographic information, engagement patterns, and behaviors. This knowledge enables you to tailor your online content and the overall marketing strategy to get closer to your followers and eventually transform them into leads and clients.
Iconosquare best features
- Scheduled and automatic publishing across multiple social media platforms, including Instagram, Facebook, and TikTok
- Advanced analytics and insights into the follower base and competition
- Custom reporting
- Managing social media lead generation and conversations
Iconosquare limitations
- Issues with auto-posting Instagram stories
- Conversation feature reportedly doesn’t support Twitter
Iconosquare pricing
- Pro: €49/month
- Advanced: €79/month
- Enterprise: €139/month
*Listed prices refer to the yearly billing model
Iconosquare ratings and reviews
7. Wix
Wix is an excellent platform for creating the website you’ve always dreamed of. And you don’t have to be a coding genius or a seasoned web developer to showcase your listings and attract potential buyers. Thanks to the drag-and-drop editor, you only need a few mouse clicks and a little imagination to design a captivating website for your business.
You don’t have to make anything up from scratch because Wix has a library of templates specifically designed for the real estate industry. Pick the template that suits your brand and purpose, customize it to your liking, and you’ll have a virtual showroom for your listings in no time!
Once your website is all set up and the listings go live, make them more appealing by adding image galleries, interactive maps, and virtual tours or highlighting key property details. When you get your visitors hooked up, turn them into clients by adding contact forms and lead capture tools to your website.
Wix best features
- Website design with an intuitive drag-and-drop editor
- 800+ website templates
- Mobile app for building and managing your website
- Professional web development services
Wix limitations
- Reported customer support issues
- Complaints about high pricing and limited design functionalities
Wix pricing
- VIP: $24.50/month
- Unlimited: $12.50/month
- Combo: $8.50/month
- Connect Domain: $4.50/month
Wix ratings and reviews
8. Podio
Podio is a project management and collaboration platform that can be a lifeline for real estate marketers managing multiple properties, leads, and team members. It allows you to centralize all your work in highly customizable workspaces, which you can tailor to your needs by adding workflows and fields and automating manual, labor-intensive tasks.
For staying on top of your leads, Podio double-hats as CRM software. You can store client information and track your customers’ journey through the sales funnel, ensuring you never miss out on a good deal due to disorganization.
Collaboration is crucial to the success of any real estate business, and Podio makes it easy by providing a central hub where your team members can share information, brainstorm ideas, and help each other close deals—all in real-time.
Podio best features
- Project management
- CRM
- Social Intranet software
- Collaboration
- Workflow management
- Business process management
Podio limitations
- Customization and flexibility can be overwhelming for new users
- Downtimes may disrupt automation and affect business processes
Podio pricing
- Free
- Plus: $11.20/month
- Premium: $19.20/month
*Listed prices refer to the yearly billing model
Podio ratings and reviews
9. Workamajig
Designed specifically for creative agencies and marketing teams, Workamajig aims to be the “one-stop shop” for streamlining project, resource, and financial management, as well as team and client collaboration.
Workamajig provides a centralized hub of marketing tools where real estate marketers can track leads and keep all their property listings, content calendars, and client communication in one easily accessible place.
The software also facilitates seamless communication between team members, eliminating the need for endless email back-and-forths and allowing you to focus on what matters—achieving marketing goals and generating leads and sales.
Resource and financial management are often the pain points of smaller marketing teams, and Workamajig creators understand that pretty well. Its marketing tools allow you to monitor budgets and expenses and optimize invoice generation to keep your books clean.
To prevent bottlenecks or resource wastes, Workamajig lets you manage your employees’ workloads and track their availability. It allows for optimal resource allocation, ensuring your team is working at full capacity toward hitting your KPIs.
Workamajig best features
- Project management
- Time and task tracking
- Integrated accounting and financial tools
- Project intake software
- Sales CRM
- Marketing resource and traffic management tool
Workamajig limitations
- Reported issues with website responsiveness
- Complaints about unintuitive user interface and managing integrated projects
Workamajig pricing
- In-house: $41/month per user
- Agency: $41/month per user
- Enterprise: available upon contact
*Listed prices are valid for teams with 10+ members
Workamajig ratings and reviews
10. Basecamp
Basecamp’s mission is to help businesses eliminate the “stuff scattered everywhere” approach. It provides a centralized platform to manage your real estate marketing campaigns effectively and collaborate with your team to achieve mutual goals.
Use its marketing tools to stay on top of different marketing initiatives, such as promoting property listings, running social media campaigns, and creating engaging content. Create separate projects for each marketing channel, assign tasks to your team members, and set deadlines to ensure maximum productivity.
Basecamp’s calendar integration makes it hard to miss an important date related to your marketing activities. Be it a content publishing deadline, an open house event, or social media campaign launch, the platform does your time management for you.
Basecamp best features
- Home: one-page dashboard with your projects and assignments
- To-dos: for tracking tasks and deadlines
- Campfire: built-in group chat
- Doors: for integrating with external tools and services
- Schedule: an overview of important events and deadlines
Basecamp limitations
- Mobile app reportedly not as stable as the desktop version
- Limited integrations with third-party apps
Basecamp pricing
- Basecamp: $15/month per user
- Basecamp Pro Unlimited: $299/year or $349/month
Basecamp ratings and reviews
Everything you need to stay organized and get work done.
