As a product manager, you’re busy dreaming up strategies, functions, and features for your company’s latest products. That’s a lot of responsibility, especially when you’re in charge of dozens of product lines.
But your work isn’t over once a product goes live. Now you need to compose the perfect product description that will show up well in search engines and sway shoppers’ purchase decisions.
No pressure, right?
An ecommerce business depends on optimizing every facet of your products, including their descriptions. Whether you don’t have the capacity to handle copywriting for hundreds of products or fit SEO keywords, a product description generator handles a lot of the work for you.
In this guide, we’ll explain what you should look for in a product description generator and 10 tools to build quality product descriptions!
10 Game-Changing Product Description Generators in 2024
Summarize this article for me pleaseWhat is a Product Description Generator?
A product description generator is an automated tool that helps writers create unique and optimized descriptions for products. These tools use algorithms to automatically generate descriptions based on the specifications, features, and benefits of a product. They also take into account important factors such as SEO keywords, brand voice, and target audience to ensure that the generated descriptions are effective in driving sales.
Summarize this article for me pleaseWhat Should You Look for in a Product Description Generator Tool?
AI (artificial intelligence) isn’t out for your job. If anything, AI makes it much easier for product managers to write compelling product descriptions that are SEO-optimized and fine-tuned to your target audience’s expectations.
While you’re free to choose any copywriting tool to speed up the job, you’ll get more value out of product description generators with these features:
- SEO-friendly content creation: Shoppers find your ecommerce store through organic search. Go with an AI writing tool that helps with keyword research and generates good product descriptions that rank well in search
- Natural language: AI technology generates copy, but there’s no guarantee that it will be good copy. Go with a product description generator that’s capable of matching your brand’s tone of voice
- Plagiarism-free copy: Plagiarism is a big no-no. Look for an AI tool that offers more than simple paraphrasing, which search engines and shoppers can detect. You need a tool that generates unique product descriptions that add value to your target audience
- Description templates: The right AI product description generator not only writes high-converting copy, but should also offer multiple templates for your product descriptions. Choose a generator with templates for product pages, product titles, and product copy
Summarize this article for me pleaseThe 10 Best Product Description Generators to Use
Using an AI product description generator helps you save time, overcome writer’s block, and write effective copy. While it’s important to proofread anything AI writes for you, this tech automates one of the most time-consuming parts of ecommerce marketing.
But not all product description generators are effective for ecommerce brands. Here are the 10 best AI product description generators in 2024.
1. ClickUp
Well, what can we say? In our humble opinion, ClickUp is the best product description generator tool on the market, but we have solid evidence to back that up.
Not only does ClickUp AI plan marketing strategies, but it generates taglines, brainstorms product names, and even plans events (yes, really). What takes you 30 minutes to write takes just 30 seconds with ClickUp AI.
Since ClickUp is also a project management software, all of your product-related strategies, projects, work, tasks, communications, and AI tools are in one place. No more switching between different platforms!
Use ClickUp AI to summarize long technical spec sheets into easy-to-read descriptions in just one click. Our magic robots will even suggest edits to make your product descriptions clearer. Plus, ClickUp’s pre-structured headers and tables mean you get perfectly formatted content that’s ready to plug into your ecommerce store.
Oh, and ClickUp AI isn’t just for product teams! We have well over 100 AI tools with customized prompts for different departments and use cases.
ClickUp best features
- Pre-structured formatting: Speed up the description writing process with templates that are ready for action. ClickUp gives you ready-made templates with bullet points, formatting, and proven layouts to boost conversion rates
- Templates: ClickUp comes with a lot of templates to speed up the entire product development cycle with no coding required, from product strategy to execution
- Copy editing: Are your product descriptions as effective as they could be? Get out of your own head and let ClickUp’s AI edit your product descriptions for clarity, tone, and grammar
- Naming: Stop agonizing over what to name your latest product. ClickUp AI quickly generates a list of names based on your parameters
ClickUp limitations
- ClickUp AI isn’t available on free plans
- AI copy isn’t perfect, so you’ll still need to review the copy before it goes live
ClickUp pricing
- Free Forever
- Unlimited: $5/month per user
- Business: $12/month per user
- Business Plus: $19/month per user
- Enterprise: Contact for pricing
ClickUp ratings and reviews
- G2: 4.7/5 (6,900+ reviews)
- Capterra: 4.7/5 (3,600+ reviews)
2. Magiscriptor
Writing product descriptions is a cinch with Magiscriptor. Sellers on eBay and Amazon use this AI product description generator to write marketing copy for any ecommerce niche.
To use Magiscriptor, open the app and enter three or four keywords. From there, the AI algorithm will generate a couple of paragraphs for the product description. This tool aims to write high-converting descriptions that highlight your product features while appealing to search engines with the right keyword density.
Magiscriptor best features
- Keyword frequency balancing
- SEO-optimized descriptions
- The pricing works on a credit basis, so you only pay for what you use
Magiscriptor limitations
- Magiscriptor is primarily app-based. Its web app is only available in beta mode, so it might not be a fit for desktop users
- You may need to run through a lot of credits to create brief product descriptions just how you like them
Magiscriptor pricing
- Starter: $4.99 for 100 credits
- Basic: $9.99 for 220 credits
- Silver: $14.99 for 330 credits
- Gold: $19.99 for 450 credits
Magiscriptor ratings and reviews
- G2: N/A
- Capterra: N/A
Check out these price list templates!
3. Jasper
Jasper bills itself as an on-brand AI that you train to match your exact tone and voice. It even scans your web pages to automatically detect your tone, grammar, and a lot more.
Jasper works by using generative AI to write engaging product descriptions in less time. Since it’s trainable, Jasper is a good fit for companies with a unique writing style.
Jasper comes with a template library, an automatic translator, and a tool for generating marketing campaign briefs, so it can handle more than product descriptions, too.
Jasper best features
- Choose between Cheeky, Formal, and other tones
- Browser extension
- Auto-translation
Jasper limitations
- Some users struggle with prompting the AI
- Other users report low-quality text outputs
- The free trial is limited, so some users say they didn’t get a good feel for the platform
Jasper pricing
- Creator: $49/month for one user, billed annually
- Teams: $125/month for three users, billed annually
- Business: Contact for pricing
Jasper ratings and reviews
- G2: 4.7/5 (1,200+ reviews)
- Capterra: 4.8/5 (1,700+ reviews)
Try out these Jasper AI alternatives!
4. Copy.ai
Are you working in a regulated industry? Normally, AI is a no-no because your inputs aren’t private, but Copy.ai is different. It’s a SOC 2 Type II compliant technology and meets SSAE 18.
We know that’s a lot of acronyms, but it boils down to the fact that this product description generator is better for companies that are worried about privacy.
Use Copy.ai for writing product descriptions as well as social media content, sales copy, landing page copy, and blog content.
Tell Copy.ai you want product descriptions, enter the main points, choose your tone, and the AI will generate several results. Pick the options you like the best, refine them, and add them to your online store.
Copy.ai best features
- Built-in compliance
- 90+ tools and templates to write unique product descriptions
- Built-in editor for rewrites
Copy.ai limitations
- It can’t generate long-form copy compared to other product description generator tools
- Copy.ai offers no third-party integrations
- Support is only available via email
Copy.ai pricing
- Free
- Pro: $36/month for five users, billed annually
- Enterprise: Contact for pricing
Copy.ai ratings and reviews
- G2: 4.8/5 (160+ reviews)
- Capterra: 4.5/5 (50+ reviews)
Check out these AI detection tools!
5. Writesonic
Writesonic is a jack-of-all-trades AI writing tool. It handles blogs, email copy, ad copy, and a lot more. For ecommerce businesses, you can use Writesonic to compose product descriptions, feature lists, and titles.
Writesonic asks for a little more background information than other product description generators, so there’s a better chance that it will generate high-quality content with fewer edits. If you’re too swamped to source relevant keywords, Writesonic even generates keyword lists for your product descriptions.
Writesonic best features
- Platform-specific AI writing templates
- Landing pages generator
- Text summarizer
Writesonic limitations
- Word count-based pricing could hinder large ecommerce brands
- Writesonic comes with different “quality types,” so you may need to pay more for better-quality descriptions
Writesonic pricing
- Free Trial
- Pro: $12.67/month for 100,000 words
- Enterprise: Contact for pricing
Writesonic ratings and reviews
- G2: 4.7/5 (1,800+ reviews)
- Capterra: 4.8/5 (1,700+ reviews)
6. CopySmith
While some of the other product description generators on this list compose copy for just about anything, CopySmith specializes in ecommerce copy for marketers.
Unlike other AI writers, CopySmith allows you to import an existing product catalog and publish AI-generated copy to your site directly from its platform. It integrates with BigCommerce, Shopify, and Amazon to make the description writing process as easy as possible.
CopySmith best features
- Bulk content generation
- Ecommerce focus
- Product catalog management to stay on top of your product backlog
CopySmith limitations
- It can be expensive for larger teams to create product descriptions at scale
- You have to pay more for API access, voice and tone, plagiarism checks, and other features that are free on other platforms
CopySmith pricing
- Starter: $19/month for one user
- Pro: $49/month for five users
- Enterprise: Contact for pricing
CopySmith ratings and reviews
- G2: 4.3/5 (10+ reviews)
- Capterra: 4.2/5 (20+ reviews)
7. Hypotenuse
Not to be confused with your high school geometry homework, Hypotenuse is a product description generator built with SEO in mind from the ground up. It can handle a lot more than ecommerce content, but thanks to its Shopify integrations, Hypotenuse is a solid choice for product teams that work within Shopify.
Use Hypotenuse to paraphrase product descriptions, write product detail pages, and publish everything to your Shopify storefront in a single click. It also offers different description variations to generate fresh, interesting copy that won’t bore shoppers.
Hypotenuse best features
- Shopify integration and API integrations
- Readymade copy variations to write compelling product descriptions
- Bulk content generation
Hypotenuse limitations
- It might not be a fit if you don’t use Shopify
- Hypotenuse generates very short text outputs
- It lacks templates
Hypotenuse pricing
- Starter: $24/month for one user, billed annually
- Growth: $49/month for five users, billed annually
- Enterprise: Contact for pricing
Hypotenuse ratings and reviews
- G2: 4.4/5 (4 reviews)
- Capterra: 5/5 (1 review)
8. Descrii
Descrii specializes in writing marketing-focused copy from scratch. It understands how to brainstorm topics, write pain-agitate-solution sales copy, and highlight product benefits. We like that Descrii generates metadata for you, which certainly speeds up the back-end SEO optimization side of product description writing.
To use Descrii, tell it what type of copy you want to generate, provide a general name and description, and click “generate.” If you want a different option, tap “generate” again, and Descrii will refresh its output.
Descrii best features
- Metadata generation
- Built-in sales copy formulas
- Digital ad copy
Descrii limitations
- Some users report Descrii’s AI making grammar or spelling errors
- It’s hard to find accurate pricing information
- It currently only supports English
Descrii pricing
- Free Trial
- Unlimited Access: $29/month for 900 descriptions
- Enterprise: Contact for pricing
Descrii ratings and reviews
- G2: N/A
- Capterra: N/A
9. Quicktools by Picsart
Need a free product description generator? Quicktools is an AI product description generator from Picsart that you can use 100% for free. All you need is your product name. Just paste it into Quicktools and the product description generator will spit out a description for you.
Will this be the best description you’ve ever read? Maybe, maybe not. You get what you pay for, and this is a free tool. For crafting quality product descriptions, add keywords, choose a tone, and provide limitations, like character limits.
Quicktools best features
- It’s free to use and write product descriptions
- Automatic keyword placement
- User-friendly
Quicktools limitations
- It lacks the firepower of more advanced AI description writers
- It doesn’t allow for third-party integrations for ecommerce
Quicktools pricing
- Free
Quicktools ratings and reviews
- G2: N/A
- Capterra: N/A
10. B12
B12 is another free product description generator. To generate copy, add your product name, keywords, industry, location, and information.
B12 treats this tool as a lead magnet, so while it’s technically free, you’ll start receiving emails from B12 afterward. That isn’t a deal-breaker, but it’s important to note that this tool has strings attached.
B12 bills its free product description generator as a good starting point for product teams. If you prefer to write the copy yourself and simply need inspiration, this is a solid tool for the job.
B12 best features
- It’s free
- It accounts for industry and location
B12 limitations
- It doesn’t allow for bulk content creation
- There are privacy concerns since this is a lead magnet
B12 pricing
- Free
B12 ratings and reviews
- G2: 4.2/5 (20+ reviews)
- Capterra: 4.1/5 (110+ reviews)
Summarize this article for me pleaseHow to Write Compelling Product Descriptions With AI
So, we just covered 10 product description generators. Now, let’s walk through how to write great product descriptions with AI.
Choose Your Tone and Stick With It
When using an AI product description generator, the platform will ask which tone you prefer. You might have five or more options. You should be consistent with your tone, no matter which platform you use.
A few tones to choose are:
- Snarky
- Professional
- Informative
Whichever tone you choose, make sure it aligns with your brand and the products you’re selling. For example, if you sell supple leather wallets, a fun and snarky tone might not fit well.
Don’t Be Afraid to Make Minor Edits
The best product description generators will still make mistakes and won’t account for every possible scenario or variable. That’s okay – that’s what human editing is for! When an AI-generated product description appears in your queue, scan it for errors, make sure it aligns with your brand voice, and adjust as needed.
Set a Character Limit
Product descriptions on most ecommerce sites are limited to 250 to 300 characters. If you don’t set a character limit when using an AI product description generator tool, the output could vastly exceed this amount. In these cases, edit the AI-generated copy or choose a different AI product description generator that takes character limits into account.
Focus on Benefits
When crafting product descriptions, focus on the benefits of the product. What will it do for your customer? Why should they buy it? How will their life improve after purchasing it? You can also use features as supporting evidence but keep them to a minimum.
Summarize this article for me pleaseWrite Better Marketing Content With Product Description Generators
The ecommerce business is fast-paced. As a product manager, you not only need to design awesome products but also attract more potential customers with all-star copy.
Balancing the needs of shoppers with the demands of search engines is no small feat. While the AI product description generators on this list will help you save time, ClickUp is the only option that generates AI copy, manages workflows, and includes templates in one place.
But don’t just take our word for it: Sign up for ClickUp now for free to test drive yourself!
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