Top 5 Product Management Tools (Pros, Cons, Pricing)

Top 5 Product Management Tools (Pros, Cons, Pricing).

Searching for excellent product management tools?

Developing quality products for your customers can be hard. 

After all, there’s no magic spell to create products out of thin air, right?

However, that isn’t all.

It can be equally challenging to decide which product management tool to use while managing the entire process.  

Should you go for a suite of different tools? 

Or should you opt for a project management tool that can handle everything in one place? 

Don’t worry. 

In this article, we’ll highlight the five best product management tools to help you identify the right one for your needs.

Let’s dive right in!

What Are Product Management Tools?

Product management tools help teams take care of the particular phases in the product lifecycle. This can include activities like product planning, product analytics, or even product marketing.

For example, a product roadmap tool helps you map out your product vision, describing the features you’ll tackle along the way. 

Sorta like the milestones marking your next cross-country road trip 🚙

new girl crew cheering roadtrip

However, some product manager software tools, like a comprehensive project management tool, provide a central platform for everything involved in developing and managing products. 

This is super important for a remote product team, as it makes sense to use a single virtual product management system that offers the right features.

What features should you look for in product management tools?

When choosing a product management tool, some essential features to look for include:

  • Brainstorming: creating a new product requires out-of-the-box thinking. And no matter how crazy your idea is, the management tool should help you make sense of it  
  • Task management: whether it’s a Kanban board or built-in task prioritization, the app should have comprehensive task management features
  • Templates: your management software should come with customizable templates to help you get started instantly  
  • Integrations: unfortunately, there are very few product manager tools that can meet all of your needs. That’s why your management tool must integrate with popular workplace software for maximum functionality

However, those aren’t the only things you need to look at.

If you have to go through countless tabs just to see if things are moving according to your product strategy, you’ll be going bonkers in no time 😵 

That’s why excellent usability (and value for $$) is also an important factor when choosing the right software product.

Top 5 Product Management Tools

Here are the five best product management software tools available today:

1. ClickUp

clickup devices 2021

ClickUp is the world’s #1 Agile project management software

Sorta like the J.A.R.V.I.S. to your Tony Stark, ClickUp can handle a-n-y-t-h-i-n-g you throw at it. 

From product planning to product team collaboration, this free product management software has got you covered!

ClickUp key features

Here’s a quick look at how ClickUp makes your life as a product manager easier:

A. Sketch out your product vision with Mind Maps

ClickUp’s Mind Maps feature is the perfect place to share that mind-blowing product vision with your team. Whether it’s connecting user stories or delegating tasks to the dev team, ClickUp lets you ideate to your heart (or your brain’s) content! 

mind map in clickup

B. Multiple views for the flexibility you deserve

You can choose from a wide variety of task views, from a Kanban board to GTD-style lists, to develop products from any angle you wish.

C. Plan your next move with Task Prioritization

Label tasks with priority flags to ensure everyone knows what needs immediate attention and what can be tackled later. 

D. Use Lists to breakdown the product backlog

Split up product backlog items into smaller checklist items and just check them off when done. 

Sorta like your to-do list, but much better!

Learn about Product Backlogs here

E. Lay out your plans with Milestones

Have a major feature release in your roadmap

Use ClickUp’s Milestones feature to mark it as important and track progress with ease.  

milestone in clickup

F. Stay on top of everything with Dashboards

Whether you’re a product marketing manager or a technical product manager, use the Dashboards feature to create your very own mission control center. 

Customize it with Velocity charts, Burnups, Burndowns, Cumulative Flow charts, and more to see the data you need.

dashboard in clickup

G. Get started quickly with Templates

Create your own template or select one from ClickUp’s vast collection of handy project templates

Then, simply personalize it for your project, and get started right away.

H. Use Integrations to streamline the whole process

While ClickUp has pretty much all you need, there’s always room for more!

From Amazon Alexa to Zoom, integrate ClickUp with tons of different apps to manage all your product-related activities in one platform. 

clickup integrations landing page

ClickUp pros

  • Sleek and user-friendly interface
  • Stay on top of your project timelines with the Gantt Chart view
  • Automate 50+ processes to save time
  • Store all project and company-related files with Docs
  • Drag and drop functionality for effortless task management
  • Set Task Dependencies to ensure tasks are completed in the right order
  • Customizable Task Statuses based on your project requirements
  • Assign tasks to a specific member or a whole team with ease
  • Track the time your tasks take right inside ClickUp
  • Monitor your team’s daily activity levels with Pulse
  • Flexible features for teams of all sizes
  • Available for desktop, mobile, voice, and browser platforms

ClickUp cons

  • Can’t export Dashboards 
  • No tags for Docs

Additionally, at ClickUp, we take each customer feedback and feature request very seriously. Check out our roadmap to see how we’re fixing minor drawbacks and what other product-changing features are brewing!

ClickUp pricing

ClickUp offers a Forever Free plan that comes with a wide variety of awesome features. 

For more functionality, paid plans start as low as $5/user per month. 

ClickUp user ratings

  • Capterra: 4.7/5 (2000+ reviews)
  • G2: 4.7/5 (1900+ reviews)

2. Pivotal Tracker

pivotal tracker

Pivotal Tracker is an Agile project management software with some handy features for defining user stories and analyzing Agile team performance. 

But is it actually pivotal for your product management activities? Let’s find out.

Pivotal Tracker key features

  • Product backlog management
  • Labels to organize and monitor user stories
  • Story blockers help identify potential roadblocks in advance
  • Multi-project workspaces to view several projects side-by-side

Pivotal Tracker pros

  • Can tag specific team members in story conversations
  • Suitable for software product management teams
  • Has a search functionality that supports boolean expressions (like AND and OR)

Pivotal Tracker cons

  • Outdated user interface with a steep learning curve 
  • No native process automation features
  • No Gantt chart functionality 

Pivotal Tracker pricing

This product data management software has a Free plan that supports up to five projects and users. Paid plans start at $10 with support for unlimited projects and ten user seats. 

Pivotal Tracker user ratings

  • Capterra: 4.3/5 (100+ reviews)
  • G2: 4/5 (80+ reviews)

3. ProductPlan

product plan landing page

A great product roadmap tool, ProductPlan helps you communicate your product strategy through beautiful roadmaps. 

Hit your brakes right there! 

Besides roadmapping and limited task management features, ProductPlan doesn’t offer much.

This begs the question: “Do you really have to pay $49/user per month for a basic roadmap tool?”

homer stopping car

ProductPlan key features

  • Timeline View to build roadmaps based on dates
  • See your entire product portfolio at a glance with the Portfolio View
  • Prioritize product backlog items in the Planning Board
  • List View to create Kanban-style roadmaps 

ProductPlan pros

  • Can build roadmaps quickly with the drag and drop editor 
  • Can collaborate, share, or transfer roadmaps with the product team
  • Dev team can use the Table Layout to keep track of bug fixes with ease

ProductPlan cons

  • No advanced task management functionality, like a Gantt chart
  • Limited native integrations with third-party software
  • Expensive pricing plans

ProductPlan pricing

Paid plans start at $49/user per month and offer features like an MS Team integration.

ProductPlan user ratings

  • Capterra: 4.5/5 (50+ reviews)
  • G2: 4.5/5 (60+ reviews)

4. Trello

trello page

Trello is a Kanban-style project management tool that helps a product management team collaborate and stay organized. 

But “Kan” it be the right tool for you? Let’s find out.

Trello key features

  • Kanban boards and checklists for easy task management
  • Automate workflows with Trello’s Butler bot
  • Color-coded labels help you organize tasks
  • Add extra functionality to your Trello board with Power-Ups

Trello pros

  • Simple user interface
  • Can use templates to start collaborating in no time
  • Mobile apps available for Android and iOS devices

Trello cons

  • Only offers the Kanban board view for project management
  • Limited team management functionality
  • Not suitable for large or complex projects

Check out more of Trello’s limitations.

Trello pricing

This management software has a Free Forever plan with ten boards/team. Paid plans start at $12.50/user per month and offer unlimited boards.

Trello user ratings

  • Capterra: 4.5/5 (17000+ reviews)
  • G2: 4.3/5 (10000+ reviews)

5. Jira

jira page

Suitable for Agile and Scrum teams, Atlassian’s Jira offers excellent software issue and bug tracking capabilities. 

However, when it comes to efficient management, Jira doesn’t go the extra mile. So if you’re willing to drown in tasks and customers’ feature tickets, then Jira could be the right fit. 

Read our in-depth Jira review.

Jira key features

  • Scrum and Kanban boards for Agile teams
  • Create roadmaps to communicate product strategy clearly
  • Detailed reports analyze team performance
  • Built-in workflow automation 

Jira pros

  • Can share roadmaps with any stakeholder and product team member
  • Use the Balsamiq Mockups integration to add software wireframes to Jira issues 
  • Can create custom filters using the Jira Query Language

Jira cons

  • Steep learning curve 
  • No native idea management features, like mind maps
  • Not suitable for sales and marketing teams as Jira is primarily designed for technical product teams

Jira pricing

Like most free product management tools, Jira’s Free plan has limited functionality, like supporting just ten users. Paid plans start at $7/user per month and support 10,000 users.

Jira user ratings

  • Capterra: 4.4/5 (9000+ reviews)
  • G2: 4.2/5 (3000+ reviews)

FAQs about Product Management

Sure, using product management software can help you create a mind-blowing product. 

But the road doesn’t end there. 

For starters, teams should understand what goes into product management. Moreover, project managers must be skilled enough to handle the whole process without turning into this:

pulling hair out

Don’t worry. We’ll answer these questions to help you out:

1. What is product management?

Product management is the process of managing the entire product lifecycle to successfully deliver a valuable product to the customer. It involves performing several activities like user research, product planning, product marketing, and more.

Check out our detailed product management guide.

2. What skills does a project manager need?

A brilliant product manager must be able to:

  • Analyze and interpret a feature request or user feedback accurately
  • Set and track important KPIs, like customer satisfaction
  • Define the product vision with realistic and achievable goals
  • Communicate stakeholder expectations to the team clearly
  • Think strategically with good forecasting skills
  • Understand basic UX design principles
  • Manage time and resources efficiently

However, these are just some general skills an Agile product manager needs. 

Ultimately, it comes down to what the business or a specific project requires.


On the surface, product management can feel like being on the reality show Amazing Race

Hundreds of tasks to deal with while the timer just keeps ticking away. 

finishing the amazing race

Super stressful, right?

Fortunately, you can take the stress out of the process with product management tools, helping you deliver quality products to customers on time. 

And while each tool we covered here is great, ClickUp is the product management solution you need to get to #1

From product planning to marketing and sales, ClickUp is the one app to replace them all

Get ClickUp for free today and be on your way to create fantastic products!

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