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Top 10 Product Management Tools for 2021

Developing quality products for your customers can be hard. 

After all, there’s no magic recipe to cook products out of thin air, right?

However, it can be equally challenging to decide which one of the many product management tools to use while managing the entire process.  

Should you go for a suite of different product manager tools

Or should you opt for a project management tool that can handle everything in one place?

(Yes! Such a tool exists) 🧙

Don’t worry.

In this article, we’ll highlight the ten best product management tools to help you identify the right one for you.

Let’s dive right in!

What Are Product Management Tools?

Product management tools help teams take care of particular phases in the product life cycle. This can include activities like:

  • Product launch planning
  • Software development planning
  • Product analytics
  • Prototyping
  • Or even product marketing

For example, a product roadmap tool helps you map out your product vision, describing the features you’ll tackle along the way. 

Sorta like the milestones marking your next cross-country road trip. 🚙

New Girl men saying road trip

However, some product manager software tools, like a comprehensive project management tool, provide a central platform for everything involved in developing and managing products. 

This is important for a remote product team, as it makes sense to use a single virtual product management system that offers the right features.

What should you look for in product management tools?

Here are some essential features to look for in a product management tool:

  • Brainstorming: creating a new product requires out-of-the-box thinking. And no matter how crazy your idea is, the management tool should help you make sense of it  
  • Task management: whether it’s a kanban board or built-in task prioritization, the app should have comprehensive task management features
  • Templates: your management tool should come with customizable templates to help you get started instantly  
  • Integrations: unfortunately, there are very few product manager tools that can meet all of your needs. That’s why your management tool must integrate with popular workplace software for maximum functionality

However, those aren’t the only things you need to look at.

If you have to go through countless tabs just to see if things are moving according to your product strategy, you’ll go bonkers in no time. 😵 

That’s why excellent usability is also an important factor when choosing the right product management software. Not to mention that it shouldn’t be a tool that breaks the bank!

Top 10 Product Management Tools

Here are the ten best product management software tools available today:

1. ClickUp

ClickUp devices 2021

ClickUp is one of the world’s best project management software, perfect for agile teams, and an excellent collaboration tool preferred by several teams in small and large companies.

Sorta like the J.A.R.V.I.S. to your Tony Stark, ClickUp can handle a-n-y-t-h-i-n-g you throw at it.

From product planning to team collaboration, this free product management software (SaaS) has got you covered!

ClickUp key features

Here’s a quick look at how ClickUp can be one of the product management tools to make your life easier:

A. Sketch out your product vision with Mind Maps

ClickUp’s Mind Maps feature is the perfect place to share that mind-blowing product vision with your team.

Whether it’s connecting user stories or delegating tasks to the dev team, ClickUp lets you ideate to your heart’s (or your brain’s) content!

mind map in ClickUp

B. Multiple views for the flexibility you deserve

You can choose from a wide variety of task views for product development from any angle you wish while using any methodology.

It can be the:

Table view in ClickUp

C. Identify urgencies with Task Priorities

Label tasks with priority flags to ensure everyone learns prioritization and knows what needs immediate attention.

priority flags in ClickUp

D. Use Lists to breakdown the product backlog

Split up product backlog items into smaller checklist items

And then just check them off when done.

Sorta like your to-do list, but much better!

Want to learn how to manage a product backlog

Check out our product backlog guide.

E. Lay out your plans with Milestones

Have a major feature release in your roadmap?

Use ClickUp’s Milestones to mark it as important and track progress with ease.

Milestones in ClickUp

F. Stay on top of everything with Dashboards

Whether you’re a product marketing manager or a technical product manager, use our Dashboards to create your very own mission control center. 

Customize it with velocity charts, burnups, burndowns, cumulative flow charts, and more to track the metrics you need.

Dashboard in Cl

G. Get started quickly with Templates

Create your own template or select one from ClickUp’s vast collection of handy project templates.

Then, simply personalize it for your project and get started right away.

H. Use Integrations to streamline the whole process

While ClickUp has pretty much all you need, there’s always room for more!

From Amazon Alexa to Zoom, integrate ClickUp with tons of different apps to manage all your product-related activities in one platform. 

Zoom and ClickUp integration

ClickUp pros

ClickUp limitations

  • No table view on the mobile app (yet)

We also take each customer feedback and feature request very seriously to make ClickUp a product management software free of bugs and full of product-changing features. 

Check out our roadmap to see how!

ClickUp pricing

ClickUp offers a Forever Free Plan that comes with a wide variety of awesome features. 

For more functionality, paid plans start as low as $5/user per month. 

ClickUp customer ratings

  • Capterra: 4.7/5 (2,200+ reviews)
  • G2: 4.7/5 (2,850+ reviews)

2. Pivotal Tracker

Pivotal Tracker is an agile project management software with some handy features for defining user stories and analyzing agile team performance.

It’s another one of the many free product management tools you may want to consider to help your software product management team.

But is it actually pivotal for your product management activities? 

Let’s find out.

Pivotal Tracker key features

  • Product backlog management
  • Labels to organize and monitor user stories
  • Story blockers help identify potential roadblocks in advance
  • Multi-project workspaces to view several projects side-by-side

Pivotal Tracker pricing

This product data management software has a free plan that supports up to five projects and users. Paid plans start at $10/month.

Pivotal Tracker customer ratings

  • Capterra: 4.3/5 (110+ reviews)
  • G2: 4.1/5 (90+ reviews)

Compare Pivotal Tracker and ClickUp

3. ProductPlan

ProductPlan is a great product roadmap tool that helps you communicate your product plan and strategy through beautiful roadmaps.

Hit your brakes right there!

Homer Simpson driving a car

Besides roadmapping and limited task management features, ProductPlan doesn’t offer much.

This begs the question: “Do you really have to pay $39/user per month for a basic roadmapping  tool?”

ProductPlan key features

  • Timeline view to build roadmaps based on dates
  • See your entire product portfolio at a glance with the portfolio view
  • Prioritize product backlog items in the planning board
  • Kanban-style roadmap creation

ProductPlan pricing

This product management tool offers paid plans starting at $39/user per month and offers features like Microsoft Teams integration.

ProductPlan user ratings

  • Capterra: 4.5/5 (50+ reviews)
  • G2: 4.5/5 (70+ reviews)

4. Trello

Trello homepage

Trello is a kanban-style project management tool that helps a product management team with collaboration and organization.

But is it the right tool for you? 

If you don’t mind using Power-Ups or integrations for the most basic things like a Gantt chart or time tracker. 🤷

Trello key features

  • Kanban boards and checklists for easy task management
  • Automate workflows with Trello’s butler bot
  • Mobile app available for Android and iOS devices
  • Offers templates for product management, productivity, team management, etc.

Trello pricing

This management software has a free plan with ten boards. Paid plans start at $10/user per month with unlimited boards.

Trello customer ratings

  • Capterra: 4.5/5 (10,000 reviews)
  • G2: 4.4/5 (11,500+ reviews)

5. Jira

Jira homepage

Suitable for agile and scrum software development teams, Jira is an excellent project management tool with issue and bug tracking capabilities. 

However, when it comes to efficient management, Jira doesn’t go the extra mile.

If you want to drown in tasks and customers’ feature tickets, this Atlassian product could be the right fit.

Need more information on Jira

Read our in-depth Jira review and learn how to use Jira for project management.

Jira key features

Jira pricing

Jira’s free plan supports just ten users. Paid plans start at $7/user per month.

Jira customer ratings

  • Capterra: 4.4/5 (10000 reviews)
  • G2: 4.2/5 (3,800+ reviews)

Compare Jira and ClickUp

6. Aha!

Aha homepage

Aha! is a web-based product strategy and roadmapping tool that can help you understand the why, when, and what of your products to make product management simple.

But before you say “Aha! Found the one,” you need to know two things:

One, it doesn’t have a mind map.

And two, it doesn’t support real-time time tracking.

Isn’t time money? 💰

Need more details? Check out our comprehensive Aha! product management review.

Aha! key features

  • Product roadmap template options
  • Idea portals for gathering feedbacks and manage ideas
  • Sharable roadmap option for collaboration
  • Integrates with Azure DevOps, Asana, Github, Google Analytics, Salesforce, etc.

Aha! Pricing

The plans start at $59/user month. They also have a special plan for startups with less than $1.5M in funding.

Aha! customer ratings

  • Capterra: 4.8/5 (380+ reviews)
  • G2: 4.3/5 (180+ reviews)

7. Productboard

Productboard homepage

Productboard is a customer-centric product management platform.

It can draw in all your product and customer feedback from different tools like Zendesk, Slack, Intercom, etc., into one place for better analytics, prioritization, and roadmapping.

The tool is definitely as customer-centric as it can get. 

But what about employee management?

They skipped that when they decided not to include a workload chart.

Guess working overtime will always be on the table. Yikes!

Productboard key features

  • Customizable roadmapping features
  • Portals for customer feedback
  • Prioritization for clear product strategies
  • Unlimited roadmaps for stakeholders

Productboard pricing

This management tool has a 15-day free trial, and their paid plans range from $20/user month to custom prices.

Productboard customer ratings

  • Capterra: 4.7/5 (110+ reviews)
  • G2: 4.3/5 (140+ reviews)

8. Figma

Figma homepage

Figma is a web-based designing and prototyping tool. 

Use it to co-design with your team members and create something beautiful.

But as soon as you push aside designing and prototyping, this tool isn’t much. 

No task management. No app for Linux users.

a lady saying that's not cool

You make the call!

Figma key features

  • Supports several plug-ins, including stock imagery, flow diagrams, and charts
  • Flexible styles with color, text, grid, or effect
  • Editing and collaboration with version history
  • Embed prototypes in your preferred tool

Figma pricing

This prototyping tool offers a free plan, and the paid plans start from $12/user per month.

Figma customer ratings

  • Capterra: 4.7/5 (280+ reviews)
  • G2: 4.6/5 (200+ reviews)

9. Balsamiq

Balsamiq homepage

Balsamiq is a wireframe tool that lets you live the experience of sketching on a notepad or whiteboard but a computer.

Their product is called Balsamiq Wireframes that you can use to sketch out your dream app or product user interface and collaborate with your team.

However, for a tool that supports creativity, it forgot to be creative. The interface looks so simple that it’s borderline boring. Its gloomy black, grey, and white choice of color scheme is no fun. 

Balsamiq key features

  • Allows collaboration for software designs teams
  • Easy drag and drop functionality
  • Mockup creation
  • Plug-in for Jira, Confluence, and Google Drive

Balsamiq pricing

Balsamiq prices range from $9/month to $199/month.

Balsamiq customer ratings

  • Capterra: 4.4/5 (320+ reviews)
  • G2: 4.1/5 (440+ reviews)

10. SurveyMonkey

Survey Monkey homepage

If you need an app to gather information about your products, SurveyMonkey should help. 🐒

It’s a web-based survey tool with many types of questionnaire templates that let you put together a survey in minutes.

Then send the survey to your customers to easily track and analyze the results later.

Now, the tool’s name may be cute but are the features any good? Let’s find out.

SurveyMonkey key features

  • Quick form, poll, and survey creation
  • HR and marketing solutions
  • Gather product or user feedback via email, mobile chat, social media, etc.
  • NPS (Net Promoter Score) calculator

SurveyMonkey pricing

This survey management tool offers three plans for both personal and business needs. The business plans start at $25/user per month. 

SurveyMonkey customer ratings

  • Capterra: 4.6/5 (8,300+ reviews)
  • G2: 4.4/5 (16,800+ reviews)

FAQs About Product Management

Sure, using product management software can help you create a mind-blowing product. 

But the road doesn’t end there.

For starters, teams should understand what goes into product management. Moreover, project managers must be skilled enough to handle the whole process without turning into this:

Jim Carey saying it's totally fine really

Don’t worry. We’ll answer these questions to help you out:

1. What is product management?

Product management is the process of managing the entire product lifecycle to deliver a successful product to the customer. It involves performing several activities like user research, product planning, product marketing, and more.

Check out our detailed product management guide.

2. What skills does a project manager need?

A brilliant product manager must be able to:

  • Analyze and interpret a feature request or user feedback accurately
  • Set and track important KPIs, like customer satisfaction
  • Define the product vision with realistic and achievable goals
  • Communicate stakeholders expectations to the product team clearly
  • Think strategically with good forecasting skills
  • Understand basic user experience design principles
  • Manage time and resources efficiently

However, these are just some general skills an agile product manager needs. 

Ultimately, it comes down to what the business or a specific project requires.

Who’s the Master Chef of Product Management Software? 👩‍🍳

On the surface, product management can feel like being on Master Chef. 

Hundreds of tasks and steps to deal with while the timer just keeps ticking away.

Super stressful, right?

Fortunately, you can take the stress out of the process with product management software, helping you deliver better products to customers on time. 

And while each tool we covered here is great, ClickUp is the ultimate all-in-one collaboration and product management tool you need to get to #1

From product planning to marketing and sales, this SaaS tool can do it all! 

Get ClickUp for free today and be on your way to cook fantastic products!

Gordon Ramsey saying yes

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