Press Kit Templates to Create Media-Ready Brand Assets in Minutes

Your brand has a story—and your press kit makes sure it’s told the right way while controlling the narrative.

But building one from scratch every time? That’s a fast track to burnout. From gathering assets to designing layouts, the process eats up hours you don’t have. Most of that friction comes from Work Sprawl.

That’s where press kit templates come in. With the key elements already built in, all you need to do is drop in your details. It’s fast, polished, and professional—without starting from zero.

Let’s check out some of the best electronic press kit templates to help you showcase your brand with confidence (and way less stress).

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What are Press Kit Templates?

Press kit templates are pre-designed structures used to create a collection of essential information, including high-resolution images and resources for journalists and media professionals, also known as a press kit.

These templates provide a framework for organizing key details, visual assets, and contact information about a company or product. 

Here’s how these templates ease the process of sharing information with the media:

✅ Contains a cover slide highlighting the company’s branding
✅ Includes About Us section with a brief company overview and core values
✅ Displays products/Services clearly outlining the company’s offering
✅ Offers press releases showcasing the latest company news and events

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What Makes a Good Press Kit Template?

A good press kit template effectively communicates a brand’s story to media outlets, providing essential information and high-quality assets for coverage.

However, what makes free media kit templates really compelling is usually the following:

• Presents information clearly and concisely, making it easy to understand and digest, often in a document or on a website
• Reflects brand consistency with appropriate colors, fonts, and style, and added elements
• Tells a compelling story that highlights the brand’s value, social proof, and unique selling points
• Includes high-quality visuals, such as professional photos, logos, and other media assets
• Enables easy navigation, allowing journalists to quickly find the information they need

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Press Kit Templates at a Glance

Here’s a summary table for all the ClickUp and Template.Net press kit templates:

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Top 14 Press Kit Templates

Here is a list of 14 press kit templates designed to help you craft a well-organized, professional media kit that efficiently features your company’s mission, history, and key achievements.

1. ClickUp Press Release Template

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When it comes to press releases, getting your narrative right is key to capturing the attention of both journalists and your target audience. The goal is to tell your product’s story in a way that resonates and stands out. But how can you ensure that your message resonates effectively?

That’s where the ClickUp Press Release Template comes in. This template makes it a breeze to craft a press release that highlights the unique value of your product or service, with a format that’s ready to grab attention.

This press release template also seamlessly incorporates visuals and copy that engage both the media and your audience, making it more likely your press release will get the coverage it deserves.

How Brain MAX speeds up press kit creation

Press kits come together faster when you can capture ideas and assets without switching tools. ClickUp Brain MAX helps you gather brand updates, summarize product details, and refine your messaging with more clarity.

With Talk to Text, you can speak notes during interviews, planning sessions, or brainstorms and instantly convert them into clean text for your press kit draft. This keeps your content accurate and ready to edit without delaying the creative process.

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2. ClickUp Media Kit Template

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All media kits have one common purpose: to communicate who you are, what you offer, and why working with you is a smart choice.

The challenge? Standing out in a space full of voices competing for the same attention.

ClickUp Media Kit Template makes it easy to create a polished, professional portfolio that highlights your biggest wins and positions your brand for collaboration.

With a bit of customization to match your unique story, you’ll be ready to present everything your business has achieved and why it’s a valuable opportunity for others.

3. ClickUp Media List Template

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A Reddit user asked.

While the scenario may feel dramatic, managing media outreach can quickly become overwhelming without the right tools. Without a clear system in place, keeping track of contacts, follow-ups, and campaign progress can be a daunting task.

ClickUp Media List Template makes it simple to stay organized and efficient. It helps you:

• Create a comprehensive list of contacts for press releases, interviews, and other media outreach
• Track the status of each contact (e.g., contacted, in progress, completed)
• Retain essential data such as contact information, topics discussed, and follow-up notes

Speaking of tracking, ClickUp for media teams is the tool you need to make sure deadlines are met. With the flexibility to manage everything from one platform, teams stay aligned, avoid confusion, and keep all the moving pieces of your media strategy in check. 

4. ClickUp Brand Guidelines Template

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Ever feel like your brand’s identity is scattered across different platforms with no clear direction? That’s where things can get tricky—especially when you need to keep every touchpoint consistent.

ClickUp Brand Guidelines Template is here to fix that. This template provides a streamlined way to create, collaborate on, and store all your brand materials in one place.

With customizable templates and real-time updates, you can ensure your brand’s voice, visuals, and messaging stay unified across every channel.

5. ClickUp Brand Book Template

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42% of consumers believe that logos play a key role in conveying a brand’s personality.

However, your brand is more than just a logo or slogan. It’s the overall look, feel, and personality of your company.

ClickUp Brand Book Template helps you define and maintain a consistent brand identity across all channels. It provides the structure you need to organize your brand guidelines, including logos, fonts, colors, and messaging.

By using this template, you can easily track the development of your brand content and ensure that every piece of marketing material reflects your company’s unique brand identity.

6. ClickUp Brand Management Template

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Have you ever tried to get a group of creative minds to agree on what a brand should sound like? Not easy.

Having everyone in agreement is essential for establishing a robust brand identity. The trick is to have a tool that aligns your whole team and keeps them aligned.

That’s where the ClickUp Brand Management Template comes in. It’s designed to keep everyone—from designers to marketers—on the same track.

The template lets you plan and track progress across multiple campaigns simultaneously. It consolidates all the tools you need for effective brand management strategies in one place, making your job more efficient.

7. ClickUp Brand Style Guide Template

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Here’s the biggest challenge with content creation: you want every message, from emails to posts on social media platforms, to reflect the personality and values of your brand, but it should still stand out individually.

With the ClickUp Brand Style Guide Template, you can quickly set clear guidelines for your brand’s tone, visuals, and messaging.

In just a few seconds, you’ll have the foundation you need to maintain a unified brand identity everywhere it matters with this style guide template. This way, you can create diverse content while staying true to your vision.

8. ClickUp Go-To Market Strategy Template

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You’ve got the product; now what? Getting it out there in front of the right people, at the right time, is a whole different challenge.

A solid go-to-market strategy can be the difference between a product launch that flops and one that soars. Here is a guide on crafting a go-to-market strategy that strikes the right balance.

ClickUp Go-To Market Strategy Template is built to simplify the process. With it, you can quickly assess market needs, refine your positioning, and align your team around key pricing and distribution strategies—no more jumping between spreadsheets or disjointed notes.

9. ClickUp Logo Style Guide Template

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Think about the last time you saw a brand’s logo used incorrectly—maybe the colors were off, the spacing was wrong, or it was stretched beyond recognition. It’s an instant turnoff, right? 

Imagine your logo appearing in unexpected ways across thousands of touchpoints.

That’s why having a solid logo style guide is crucial. ClickUp Logo Style Guide Template makes sure your logo stays consistent and recognizable across every application. From color values to proper spacing, you can outline exactly how your logo should be used—and share that guide with partners and vendors to ensure it’s applied correctly every time.

10. Press Kit Advertising Checklist Template by Template.Net

When preparing a press kit, it’s easy to overlook small yet critical details that can significantly impact your media outreach.

For example, imagine sending out a press kit with outdated contact information or a lack of high-quality images of your products—both can quickly turn potential media interest into missed opportunities.

Template.Net’s Press Kit Advertising Checklist Template allows you to make every move with complete confidence. From defining your press kit’s primary objective to conducting a final review with stakeholders, this template helps you stay organized and focused every step of the way.

11. Professional Press Kit Template by Template.Net

A press kit that’s unclear or missing key details can do more harm than good. Instead of building interest and credibility, it can confuse the media and potential partners, leading to missed opportunities or even lost business.

Template.Net’s Professional Press Kit Template ensures that doesn’t happen. It helps you organize all the key details—like your company’s mission, milestones, and contact information—into a clear and easily navigable format.

12. Company Press Kit Template by Template.Net

When you’re putting your company in front of potential partners, media outlets, or investors, the last thing you want is to make a poor first impression.

Small details, such as missing executive bios or outdated company milestones, could leave people questioning your credibility.

Template.Net’s Company Press Kit Template organizes everything from your company’s mission and key milestones to executive team bios and media contact information, all in one easy-to-use template.

13. Influencer Press Kit Template by Template.Net

While content is the centerpiece of your work, a big part of your job as an influencer is building real connections with your audience and constantly proving your value to brands.

However, when it comes to pitching yourself for new collaborations, organizing all the right details—like your audience demographics, engagement stats, and past brand partnerships—can be a challenge.

Template.Net’s Influencer Press Kit Template takes that burden off your shoulders. This template offers a clean, professional layout that highlights your reach, audience insights, and past work, enabling brands to quickly understand your value proposition.

14. Movie Press Kit Template by Template.Net

Lights, camera, action! When you’re gearing up to launch a film, your press kit is the behind-the-scenes hero that gets your movie the attention it deserves.

Template.Net’s Movie Press Kit Template takes the hassle out of crafting the perfect press kit. This template is designed to keep everything from your film’s title to the star-studded cast, release dates, and contact info organized in one professional, easy-to-share package.

Whether you’re pitching to distributors or sharing your movie with the media, this template makes sure all the essential details, including links, shine.

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Don’t Be Pressed About A Press Kit With ClickUp

First impressions are real currency in PR, and a well-crafted press kit puts your brand in the best position. Whether you want more press coverage or stronger partnerships, consistency across your brand assets matters.

With ClickUp, you can create and manage every part of your press kit inside a Converged AI Workspace where your files, updates, visuals, and notes live together. With customizable templates and excellent tracking features, ClickUp ensures that every aspect of your press kit is covered, ensuring no detail is overlooked.

Jodi Salice, Creative Director at United Way Suncoast, supports this sentiment:

Ready to make the process of creating your press kit easier? Sign up on ClickUp now!

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