Influencer marketing is incredibly powerful, with brands earning an impressive ROI of $5.78 for every $1 spent. Are you representing a brand that has tried to work with multiple influencers and found it difficult?
Trust me, I get it. Each influencer has their own way of doing things, and trying to fit them all into the same box just doesn’t cut it. You need to personalize your approach, but who has time for that when you’re juggling a million other tasks?
Enter CRM for influencers.
These tools are game-changers for managing influencer relationships. They keep all your important info in one place, streamline communication, and make collaborations run like clockwork.
Over the past year, my colleagues at ClickUp and I have evaluated various options and compiled a list of the 10 best influencer CRM software for the year.
I’ll discuss the aspects you should look for in these tools before walking you through some of the best influencer relationship management tools on the market. Let’s get started!
10 Best Influencer CRM in 2024
- What Should You Look for in Influencer CRM Tools?
- The 10 Best Influencer CRM Tools to Use
- 1. ClickUp—Good for influencer customer relationship management
- 2. CreatorIQ—Good for large influencer databases
- 3. Klear—Good for outreach management
- 4. Grin—Good for influencer marketing reports
- 5. Traackr—Good for customized influencer management
- 6. Upfluence—Good for automating influencer marketing campaigns
- 7. AspireIQ—Good for scaling influencer campaigns
- 8. Modash—Good for B2C brands
- 9. Storyclash—Good for managing data
- 10. Promoty—Good for influencer discovery
- Maximize Reach with Top Influencer CRM Tools!
Summarize this article for me pleaseWhat Should You Look for in Influencer CRM Tools?
With these many tools in the market, it could be difficult to understand where to start evaluating them. Here are some key aspects I’d look for in an influencer CRM platform:
- Influencer search: Look for a tool that helps you find social media influencers who align with your brand’s values and target audience, saving time and effort
- Trend tracking: Stay ahead of the curve by identifying and leveraging the latest trends, including the infamous LinkedIn algorithm updates, best-performing Instagram Reels’ audios, TikTok hacks, and more, to keep campaigns fresh and relevant
- Influencer templates: Look for influencer CRM tools that come with pre-designed templates for outreach and collaboration that help streamline communication and maintain consistency
- Engagement tracking: Pick a tool that helps you monitor how influencers engage with their audience and how their content performs to ensure they meet your campaign goals
- Campaign management: Ensure that the tools let you manage multiple campaigns from a single platform, keeping all influencer collaborations organized and on track
- Performance analytics: Prioritize an influencer management platform that lets you gain insights into the success of campaigns with detailed analytics, helping make data-driven decisions
- Customizable dashboards: Choose tools with personalized dashboards to highlight the metrics and information most important to your campaigns
- Integration capabilities: Give preference to integration with other platforms you use, enhancing the functionality and efficiency of your social media management or CRM tools
These CRM components are essential for optimizing your influencer marketing strategy and making the most of your collaborations. Implementing these effective CRM tips can further enhance your ability to manage influencer relationships and track campaign performance seamlessly.
Summarize this article for me pleaseThe 10 Best Influencer CRM Tools to Use
Your influencer CRM tool empowers you to identify the best influencers for collaboration, monitor engagement between influencers and their followers, and analyze campaign performance.
Here’s our list of top influencer CRM tools to pick!
1. ClickUp—Good for influencer customer relationship management
Let’s start with ClickUp—an all-in-one platform that caters to all your CRM needs.
ClickUp’s CRM Project Management Software allows you to oversee every aspect of your influencer marketing efforts. It provides a nifty feature, a centralized hub where you can track influencer interactions, monitor campaign progress, and ensure timely communication.
Here’s how it makes influencer marketing efforts easier to manage:
- Efficient influencer management: Create a dedicated workspace for influencer marketing. Manage influencer profiles, track campaign progress, centralize communication, and collaborate seamlessly with influencers and team members without switching platforms
- Track marketing activities: Use ClickUp Dashboards to monitor the activities of your marketing team across active campaigns. You can do this by assigning timelines for each influencer and configuring notifications to stay updated on the progress
- Data-driven influencer selection: Identify and target the most effective influencers for your campaigns. Leverage ClickUp’s Custom Fields to store influencer data, demographics, engagement metrics, and performance history to make data-driven decisions for maximizing campaign performance
- Content collaboration and approval: Facilitate seamless collaboration with influencers on content creation. Share campaign briefs, content calendars, and mood boards. Use ClickUp Docs for real-time co-editing and streamline the approval process
- Track campaign performance & ROI: Monitor influencer engagement metrics, track key performance indicators (KPIs), and measure campaign return on investment (ROI). Generate insightful reports to identify areas for improvement and optimize future campaigns
- Automate: Streamline repetitive marketing tasks such as receiving influencer payment notifications and sending drip emails using ClickUp Automations
You can also use various CRM templates that provide a structured layout to manage influencer details, campaign milestones, and performance metrics, all in one place.
One such template is the ClickUp Influencer Contract Template, which ensures all agreements with influencers are in a standard, clear, and straightforward form.
Put simply, it helps you set up a service agreement to define elements such as the scope of service, payment terms, influencer guidelines, brand messaging, and intellectual property rights.
The template helps you create a professional agreement and track the progress of each influencer contract. You can use custom fields to label each contract with details like their respective budget or marketing phase.
You can also use over 15+ ClickUp views, including List, Gantt, Workload, and Calendar views, to track and organize influencer information as you identify relevant influencers.
While you can use the previous template to create an influencer contract, the ClickUp Simple CRM Template will help you manage contacts. This template lets you customize your contact statuses and add additional fields for more information at a glance.
Here are some of the benefits of using a simple CRM template:
- Centralize influencer data management to ensure consistency and accuracy
- Automate data entry to streamline sales workflows effectively
- Gain a holistic perspective of influencer interactions, facilitating informed decision-making
- Identify better customer insights to enhance influencer relationships
Moreover, in the List view and Table view in ClickUp, the drop-down fields display priority levels, stages, estimated values, phone numbers, and other details for your influencer partners on a single screen. This lets you quickly grasp and prioritize your most promising partnerships, saving time that would otherwise be spent navigating tasks or opening new tabs for the same information.
Once you launch an influencer marketing campaign, the platform provides support with hundreds of marketing project management tools. For instance, ClickUp Goals allows you to set sales targets, milestones, or other metrics to assess influencer performance.
And did I mention using ClickUp Brain to create outreach copy? This built-in AI assistant by ClickUp comes with role-specific prompts for generating influencer campaign ideas, crafting content briefs, and developing marketing case studies, making it one of the best AI content creation platforms out there.
ClickUp best features
- Get wall-to-wall campaign management support with ClickUp’s CRM tool
- Use templates for managing marketing processes and influencers in a fraction of the time taken otherwise
- Store all marketing resources centrally and organize them using ClickUp Docs
- Integrate with 1,000+ apps to streamline influencer marketing
- Use measurable goal-setting and monitoring systems to ensure you reach marketing goals
ClickUp limitations
- New users may need some time to learn how to use all of ClickUp’s features
ClickUp pricing
- Free Forever
- Unlimited: $7/user per month
- Business: $12/user per month
- Enterprise: Contact for pricing
- ClickUp Brain: Add to any paid plan for $7 per Workspace member per month
ClickUp ratings & reviews
- G2: 4.7/5 (9,500+ reviews)
- Capterra: 4.6/5 (4,000+ reviews)
2. CreatorIQ—Good for large influencer databases
Supporting both Facebook and Instagram, CreatorIQ facilitates influencer discovery, campaign management, and comprehensive reporting.
It does this by centralizing crucial influencer data, providing seamless access throughout your campaign lifecycle. From a unified interface, you can access detailed social analytics for each influencer, including audience demographics and current campaign engagements.
Its API helps monitor audience reach and engagement metrics, ensuring your content reaches its full potential.
CreatorIQ is best for brands with a large influencer database. One of the reasons we said this is because it boasts a robust search function covering over 15M content creators. Its enriched influencer analytics leverages Google AI image recognition to reveal interests and brand affinities, enhancing influencer selection and campaign effectiveness.
CreatorIQ best features
- Discover influencers for your campaign and filter out those with fake followers using advanced property insights
- Automate how you pay influencers with streamlined payments and incentives
- Track how well the influencers’ content is performing with comprehensive reporting and insights
CreatorIQ limitations
- Some users say the tool’s dashboard is difficult to navigate and often does not produce accurate results
- Users have noticed that it takes a long time to move from one screen to another
CreatorIQ pricing
- Custom pricing
CreatorIQ ratings & reviews
- G2: 4.6/5 (540+ reviews)
- Capterra: Not enough reviews
3. Klear—Good for outreach management
Klear (formerly Twtrland) is an all-encompassing influencer marketplace for discovering influencers, monitoring campaigns, and managing payments. This influencer marketing CRM is best for outreach management, as it features a discovery portal with smart search filters that help find influencers with unique physical and skill-based attributes.
Using Klear is straightforward. You select the social media platform you want to focus on and set your filters. Here are three filter examples:
- Topic filter: Discover influencers based on their content types, such as DIY, travel, or fashion
- Location filter: Use this for location-specific campaigns; it narrows down influencers within a specific geographical area
- Demographic filter: Find influencers based on demographics such as age and gender to better target your audience
You can also use this to perform competitor audits and analyze your rivals’ influencer marketing strategies.
Klear best features
- Use the Brand Search feature to identify creators aligned with your brand values
- Access campaign progress metrics directly within the platform
- Gain insights into competitor marketing strategies for strategic planning
Klear limitations
- Klear may not be optimal for locating micro-influencers with highly specific niche audiences
- Payment integrations can be complicated to set up
Klear pricing
- Custom pricing
Klear ratings & reviews
- G2: 4.6/5 (20+ reviews)
- Capterra: Not enough reviews
4. Grin—Good for influencer marketing reports
Grin is one of the most user-friendly influencer marketing platforms. It’s specifically designed for e-commerce influencer marketing and generating reports for it.
Grin assists marketers in discovering and connecting with potential influencers.
If you’re unsure which influencers to work with, Grin’s influencer scoring system ranks content creators based on their relevance to your target market. Its advanced analysis goes beyond basic demographics, offering deeper insights into your target audience and helping you form effective partnerships and achieve impressive results.
Grin best features
- Manage all conversations, outreach, and product seeding in one integrated CRM platform
- Gain advanced analytics for deeper insights into audience demographics and behaviors
- Facilitate strategic partnerships with content creators aligned with your brand values
Grin limitations
- Grin’s influencer database might be limited based on the industry or niche
- Often requires users to sign annual contracts
Grin pricing
- Custom pricing
Grin ratings & reviews
- G2: 4.6/5 (360+ reviews)
- Capterra: 4.7/5 (140+ reviews)
5. Traackr—Good for customized influencer management
Traackr offers five distinctive products:
- Grow: Helps onboard influencers smoothly
- Activate: Facilitates content collaboration and relationship management
- Measure: Tracks ROI, benchmarks, and competitive performance
- Optimize: Enhances budget and process optimization
- Scale: Scales up influencer programs with global data consolidation
We tried Measure to, well, measure the success of one of our influencer marketing campaigns. We analyzed influencer engagement and ROI and could even track ClickUp’s performance against competing brands.
One feature I found particularly useful is automatically tracking brand mentions in a real-time custom feed. This allows you to see if you’re getting the exposure you expect. I could also use insights and trending hashtags within our community to refine our marketing strategies.
Traackr best features
- Access detailed ROI and benchmark analytics
- Use the budget optimization capabilities to keep expenses in check
Traackr limitations
- It occasionally glitches and lags
- The campaign workflows are clunky
Traackr pricing
- Growth: From $20,000/year (Minimum 3 users)
- Standard: From $32,500/year (Minimum 5 users)
- Plus: From $55,000/year (Minimum 10 users)
Traackr ratings & reviews
- G2: 4.3/5 (290+ reviews)
- Capterra: 4.6/5 (30+ reviews)
6. Upfluence—Good for automating influencer marketing campaigns
Upfluence assists in identifying creators based on audience, content, and performance metrics across major platforms such as Instagram, YouTube, and Facebook. In addition to connecting you with suitable creators, it serves as a central hub for managing submissions and processing payments. This helps automate campaigns.
The Upfluence database encompasses millions of influencers, micro-influencers, and celebrities. It allows you to refine your search using over 20 filters, including keywords, audience size, and social platforms.
You can further pinpoint influencers who already mention your brand, enhancing collaboration potential.
Upfluence also provides templates for influencer contracts and outreach emails.
Upfluence best features
- Access data-rich influencer profiles across multiple social media platforms
- Simplify outreach with automated emails to streamline administrative tasks and save time
- Use the Chrome plugin for enhanced functionality, such as in-depth analysis of influencer data and performance metrics
Upfluence limitations
- Absence of a cancellation policy
- It may not be as intuitive as some other influencer marketing tools
Upfluence pricing
- Custom pricing
Upfluence ratings & reviews
- G2: 4.5/5 (130+ reviews)
- Capterra: 4.9/5 (30+ reviews)
7. AspireIQ—Good for scaling influencer campaigns
Formerly known as Revfluence, AspireIQ (also referred to as Aspire) helps you identify the top-performing influencers within your niche, facilitating swift outreach and introductions.
This platform makes communication with influencers easy, thanks to time-saving features like preset terms and conditions templates and automated product seeding. These features help scale existing influencer campaigns.
Aspire’s extensive creator marketplace saves time in discovering collaborations and enables creators to submit proposals for potential partnerships.
The influencer CRM feature effectively organizes and stores influencers’ contact information, facilitating relationship management.
AspireIQ best features
- Automate processes such as drafting and sending contracts or managing product fulfillment
- Customize workflows to ensure task efficiency and alignment
- Integrate emails to maintain centralized communication channels with influencers
AspireIQ limitations
- It features a non-intuitive CRM system. An example of this would be that you can add an email address only once, which complicates the process of organizing the billing contacts
AspireIQ pricing
- Essentials: Custom pricing
- Pro: Custom pricing
- Enterprise: Custom pricing
Aspire ratings & reviews
- G2: 4.6/5 (1100+ reviews)
- Capterra: 4.5/5 (180+ reviews)
8. Modash—Good for B2C brands
Modash is one of the comprehensive influencer management platforms designed to unify and optimize influencer marketing efforts.
The platform’s intuitive interface allows the entire team to effortlessly track influencer interactions. You can see which influencers have been contacted, who has declined offers, and who is currently negotiating deals, streamlining your workflow and ensuring campaign transparency.
Modash’s expansive database includes every creator on Instagram, TikTok, and YouTube, which means it has 250M+ profiles, offering a wide array of experts for collaboration. You can search and filter creators based on various profile criteria, such as follower ranges, languages, engagement rates, hashtags, and keywords in their bio.
Modash best features
- Discover influencers who align with your ideal audience
- Monitor campaigns for unique insights and performance tracking
- Simplify influencer relationship management by ensuring every interaction is documented and organized
Modash limitations
- There are some limitations in tracking content from Instagram
Modash pricing
- Essentials: $120/month per user
- Performance: $299/month per 5 users
- Advanced: $899/month per 10 users
- Enterprise: Custom pricing
Modash ratings & reviews
- G2: Not enough reviews
- Capterra: Not enough reviews
9. Storyclash—Good for managing data
Storyclash’s influencer discovery and search feature enables brands to identify influencers across Instagram, TikTok, and other social media platforms. You can apply filters such as location, audience size, gender, and engagement rates to pinpoint ideal influencers for their campaigns.
Storyclash’s influencer CRM consolidates all essential influencer information into a centralized location. You can efficiently manage influencer details with drag-and-drop functionality for easy updates. Customizable labels, tags, and notes further enhance organization and workflow management, ensuring a streamlined approach to influencer relationship management.
Storyclash best features
- Monitor influencer collaborations and campaign performance in real-time
- Use AI-powered analytics to track engagement metrics and audience demographics
- Conduct comprehensive competitor analysis for strategic insights
Storyclash limitations
- Some users find that the prices are on the higher side
- It has limited integration with other marketing tools
Storyclash pricing
- Light: Starts at $999/month
- Professional: Starts at $1999/month
- Enterprise: Custom pricing
Storyclash ratings & reviews
- G2: 4.4/5 (40+ reviews)
- Capterra: 4.8/5 (25+ reviews)
10. Promoty—Good for influencer discovery
If you want easy access to user-generated content for repurposing, tracking performance, and maintaining brand visibility, you can consider Promoty.
This influencer marketing platform offers a database of over 100M creators and allows users to filter searches by audience, interests, and various other criteria.
Promoty’s influencer CRM within the platform streamlines influencer discovery across TikTok, YouTube, and Instagram. You can add influencer details directly into the system to enhance campaign management and tracking.
Promoty also includes an in-app chat feature for real-time communication with influencers, enhancing collaboration efficiency.
Promoty best features
- Access comprehensive analytics and reporting on campaign performance
- Streamline content approval processes with built-in workflows
- Manage influencer payments and collaborations efficiently within the platform
Promoty limitations
- Some users say it takes time to set up the details of a campaign
Promoty pricing
- Basic: $95/month per user
- Professional: $198/month per user
- Expert: $297/month per user
- Enterprise: $907.50/month per user
Promoty ratings & reviews
- G2: Not enough reviews
- Capterra: Not enough reviews
Summarize this article for me pleaseMaximize Reach with Top Influencer CRM Tools!
It’s decision-making time.
Influencer marketing plays a big role, commanding a large share of content marketing budgets annually. With many companies already utilizing influencer marketing, it’s crucial to enhance efforts with effective influencer management tools.
Here’s my take: Even with a lot to learn to use it, ClickUp stands out as an all-in-one CRM and project management tool. It uniquely combines influencer management capabilities with comprehensive CRM functionalities. It enables businesses to streamline influencer collaborations, track campaign performance, and manage customer relationships seamlessly in a single platform.
With features like task management, goal tracking, and extensive integration options, ClickUp empowers teams to enhance influencer marketing strategies while maintaining efficient CRM practices. Pair it with an influencer discovery platform and you’ve got yourself a valuable asset for maximizing content marketing budgets effectively.
Sign up for a free ClickUp account today to maximize ROI from your influencer marketing efforts!
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