Best Instagram Analytics tool to track performance

10 Best Instagram Analytics Tools to Track Performance in 2024

Over 2 billion people use Instagram every month. As a social media manager, you compete with other brands, random memes, cat videos, and other influencers for attention.

How do you craft an Instagram strategy that gives you the desired results? First, by learning from the data. You need Instagram analytics apps to spot trends, insights, and opportunities.

Instagram analytics tools help you track the performance of your content and Instagram business account. Gain valuable insights from the analytics data that translates to a higher ROI from your Instagram investment.

This post discusses the 10 best tools to track Instagram analytics, their features, cons, and pricing, and how they can shape your marketing strategy. 

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What Should You Look for in an Instagram Analytics Tool? 

Here’s what you should look for in Instagram analytics tools.

  • Comprehensive tracking: Look for Instagram analytics tools that provide in-depth analytics and robust reporting that cover crucial metrics such as reach, engagement, hashtag performance, and follower growth
  • Audience insights: Your Instagram analytics tool should give you access to detailed follower demographics, including location, age, gender, engagement metrics, and the interest of your followers
  • User-friendly interface: Select a powerful Instagram analytics tool with an intuitive dashboard so different stakeholders can navigate and access analytics data easily
  • Real-time monitoring: Opt for a tool with real-time tracking of audience interactions and trending content 
  • Competitive analysis research: Choose an Instagram analytics tool that lets you compare your performance against competitors to identify optimization and growth areas
  • Optimization: Look for recommendation features in the Instagram analytics tool, such as AI-powered suggestions around optimal posting times, optimal content types such as reels over posts, and caption and hashtag ideas based on historical data and trends 
  • Integration capabilities: Opt for an Instagram tool that integrates with your existing tech stack of social media management tools and analytics platforms for a cohesive and data-driven social media marketing strategy
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The 10 Best Instagram Analytics Tools to Use in 2024

1. SocialBook

SocialBook for Instagram Analytics
via SocialBook

SocialBook is an Instagram analytics tool that helps brands and influencers boost their social media outreach and grow their business. SocialBook helps brands save time in searching for, contacting, and collaborating with influencers.

Let’s assume a cycling apparel brand for women professionals plans to launch a marketing campaign on Instagram. The aim is to create a product launch campaign with support from female cycling professionals on Instagram, gather customer feedback, and build an engaging community. 

The brand uses an Instagram analytics tool to find influencers in their niche, send emails, and manage the campaign from a single dashboard. 

SocialBook’s free Instagram analytics tool helps content creators increase followers and monetize their reach—making it one of the most popular social media analytics tools.

SocialBook best features

  • Manage influencer relationships by adding notes to profiles and get a clear picture of collaboration
  • Integration features let you send bulk emails to all the influencers in your list in one go
  • Evaluate each influencer’s performance and revenue by tracking their unique coupon codes
  • Track marketing KPIs using the account analytics dashboard and get insights on campaign costs

SocialBook limitations

  • Some users report occasional glitches and delays in analytics data updates
  • Users find the analytics module complex to navigate

SocialBook pricing

  • Platinum: $499/month (billed annually)
  • Enterprise: Custom pricing

SocialBook ratings and reviews 

  • G2: 4.7/5 (56 reviews)
  • Capterra: Not enough reviews

2. SocialPilot

SocialPilot Calendar View Example
Via SocialPilot

Are you not getting engagement despite uploading Instagram stories and posts regularly? Your content may not be resonating with your followers. 

Understanding the audience’s behavior and expectations is a vital growth hacking strategy to grow your Instagram accounts.

An Instagram analytics tool, SocialPilot, will help you understand your target audience. Get insights using an audience quality score on Instagram to make strategic marketing decisions. 

SocialPilot best features

  • Track analytics of your Instagram posts regardless of whether you post them using SocialPilot or not
  • Auto-schedule customizable PDF reports for different Instagram profiles and Slack alerts on your pending actions
  • SocialPilot’s AI Assistant helps you rewrite and repurpose your content
  • Use pre-built social media templates and generate captions to ensure each post matches your brand voice

SocialPilot limitations

  • No alert when scheduling a new post at the same time as another post, leading to double-posting
  • Reporting analytics is not as robust as other tools, such as Google Analytics 

SocialPilot pricing

  • Professional: $22.5/month (billed annually)
  • Small Team: $37.5/month (billed annually)
  • Agency: $75/month (billed annually)
  • Agency+: $150/month (billed annually)

SocialPilot ratings and reviews 

  • G2: 4.5/5 (673 reviews)
  • Capterra: 4.4/5 (362 reviews)

3. Phlanx

Phlanx for Instagram analytics
via Phlanx

Security experts say Instagram is home to millions of fake bot accounts.

Instagram analytics tools like Phlanx help you spot accounts with fake followers or discover whether an influencer’s posts receive legitimate engagement. Get better ROI on your influencer marketing spending.

Phlanx’s content marketing software calculates three key Instagram engagement metrics—Instagram Engagement Calculator, Instagram Post Likes Calculator, and Instagram Competitor Tracker. 

Free tools like Phlanx’s Instagram analytics also track your accounts’ and competitors’ engagement to streamline future Instagram campaigns.

Phlanx best features

  • Instagram audit on influencers’ accounts to identify their real or inactive followers and engagement rate
  • Measure your account engagement rate with Phlanx’s Instagram Engagement Calculator to ensure your audience resonates with your content
  • Compare your account with your competitor’s to evaluate key metrics and quantitative data side-by-side
  • Spot the trending influencers from Instagram and other social media platforms using Phlanx’s Top Lists 

Phlanx limitations

  • Specific metrics data such as audience interest can be unreliable

Phlanx pricing

  • Basic: $39/month
  • Premium: $60/month
  • Business: $90/month

Phlanx ratings and reviews 

  • G2: Not enough reviews
  • Capterra: Not enough reviews

4. Analisa.io

Analisa for Instagram Analytics
via Analisa

Let’s assume you’re a social media manager handling multiple accounts. Analisa’s AI-powered marketing analytics software provides real-time insights on crucial Instagram questions such as optimal posting times, influencer campaign ideas, and audience demographics. 

Use Analisa’s free Instagram analytics tools for competitor analysis, historical performance tracking, and influencer mapping.

Analisa.io best features

  • Detailed analytics for your Instagram content strategy, including engagement stats, hashtag analysis, and follower growth
  • Pull influencer’s historical performance of posts and social insights for customized date ranges
  • Customized reports with detailed insights cater to different stakeholders, giving a data-led understanding of Instagram’s marketing strategy and performance
  • Download detailed reports in visually appealing templates as a PDF or CSV 

Analisa.io limitations

  • Hashtag benchmarking and demography analytics are only available on paid plans  
  • Some users complain about inaccurate analytics 

Analisa.io pricing

  • Basic: Free
  • Premium: $48.30/month (billed annually)
  • Plus: $104.30/month (billed annually)
  • Pro: $167.30/month (billed annually)

Analisa.io ratings and reviews

  • G2: Not enough reviews 
  • Capterra: Not enough reviews

5. Squarelovin

Squarelovin Instagram Analytics tool
via Squarelovin

According to Matter’s findings, 69% of consumers trust influencers over any information coming from the brand. 

As a digital marketing manager managing multiple clients, you must source user-generated content and work with social media accounts and influencers in your niche to win customer trust. 

Squarelovin is one of the top free Instagram analytics tools to curate community content and optimize your Instagram performance from a single dashboard. The analytics tool includes features like hashtag analysis and creator and manager frontends. 

Build a brand that resonates with your customers and create meaningful partnerships with content creators.

Squarelovin best features

  • Dashboard analyzes metrics like impressions, reach, story and post engagement, account growth, followers, and follower interactions
  • Evaluate follower activity and real-time hashtag tracking for custom date ranges
  • Create and download personalized reports in PDF or Excel format 

Squarelovin limitations

  • Slow loading times and glitches
  • Lacks critical features such as competitive analysis, basic analytics, and social listening

Squarelovin pricing

  • Basic: Free
  • Influencer: €9,90/user/month
  • Business: €14,90/user/month

Squarelovin ratings and reviews 

  • G2: Not enough reviews
  • Capterra: Not enough reviews

6. TapInfluence

TapInfluence for Instagram influencer analytics
via TapInfluence

A great way to boost your presence and Instagram metrics is by using influencers to discuss your products and brand. Use TapInfluence to run tailored influencer campaigns. 

TapInfluence is an end-to-end influencer marketing platform for social media managers to search, contact, and work with an extensive network of micro and major influencers across Instagram.

TapInfluence best features

  • Comprehensive analytics dashboard to measure the ROI of your influencer marketing campaigns
  • Advanced campaign management workflows to manage end-to-end influencer relationships, from sharing the brief to execution
  • Extensive influencer directory to target the Instagram users interested in your product niche 

TapInfluence limitations

  • Steep learning curve when first navigating TapInfluence’s features and functionalities
  • Lacks contract creation or negotiation capability when working with influencers

TapInfluence pricing

  • Standard: $1999/month
  • Agency: Custom pricing
  • Enterprise: Custom pricing

TapInfluence ratings and reviews 

  • G2: Not enough reviews
  • Capterra: Not enough reviews

7. Sprout Social

SproutSocial Dashboard
via SproutSocial

Imagine juggling between different analytics platforms to handle your social media and managing ad campaigns for multiple social media accounts. 

An efficient marketing analytics software will boost your brand presence organically and ensure an uptick in your engagement and sales metrics. 

Brands use SproutSocial to track customer feedback and evaluate and improve their Instagram marketing performance. Conduct competitor analysis to keep track of competing brands’ audience growth across social media platforms. 

Sprout Social best features

  • Optimize your planning with creative tools, intuitive workflows, and scheduling features, all within a single platform
  • Instagram Story analytics measures the long-term impact of your stories via clicks, replies, and other important KPIs 
  • Analyze post and profile-level data, hashtags, and audience engagement for multiple clients
  • Integrates with Twitter, Facebook, Pinterest, LinkedIn, and other social media platforms

Sprout Social limitations

  • The slow interface of the publishing calendar 
  • Steep learning curve as the tool comes with vast features and functions

Sprout Social pricing

  • Standard Pricing: $249/month
  • Professional: $399/month 
  • Advanced: $499/month 
  • Enterprise: Custom pricing

Sprout Social ratings and reviews 

  • G2: 4.4/5 (2,600+ reviews)
  • Capterra: 4.4/5 (571 reviews)

8. Quintly

Quintly for Instagram Analytics
via Quintly

Quintly supports your digital marketing initiatives with advanced social media analytics to keep up with your competitors and Instagram’s dynamic trends.

Quintly’s analytics tools measure the follower growth of your Instagram account and find unique consumers engaging with you. The Instagram content analysis feature identifies which content types perform best for your brand.

Quintly best features

  • Customize and arrange metrics on flexible dashboards to fit your social media goals 
  • Share reports from your customized dashboards to the assigned person as per your selected time and frequency
  • Quintly automatically records Instagram Stories performance data by tracking your stories’ data every 30 minutes
  • Integrates with Instagram insights to display how many people engage with your content and how often they see it 

Quintly limitations

  • Extensive data reports can be challenging to use
  • Expensive for small businesses or individual users

Quintly pricing

  • Priced at $315/user/month (for three social media profiles)

Quintly ratings and reviews 

  • G2: 4.7/5 (68 reviews)
  • Capterra: Not enough reviews

9. Minter.io

Minter.io Instagram Analytics tool
via Minter

Running a social media campaign and not getting the desired engagement? Improve the success of your marketing campaigns with Instagram hashtag analytics.

Track the number and frequency of posts with multiple hashtags related to your brand, and track competitor hashtags to understand what moves your Instagram fans.

Minter.io, an Instagram analytics tool, monitors your brand’s Instagram hashtag campaigns and evaluates their performance. You can understand what kinds of posts, photos, videos, and carousels are trending to use them for maximum engagement.

Minter.io best features

  • Conduct a full Instagram audit and get a detailed report with optimization tips for your Instagram bio settings, followers, posts, and stories with Monter’s Audit feature 
  • Understand the type of followers you are getting from a specific campaign or how daily audience changes along with hourly media updates
  • Evaluate how many followers you gain and lose daily and estimate data for historical growth
  • Figure out when your content gets the most likes and comments and which hashtags get the highest levels of engagement

Minter.io limitations

  • Exporting reports is time-consuming and laborious 
  • Competitors’ data lacks depth

Minter.io pricing

  • Silver: $9/user/month
  • Gold: $19/user/month
  • Platinum: $39/user/month

Minter.io ratings and reviews 

  • G2: Not enough reviews
  • Capterra: Not enough reviews

10. Keyhole

Keyhole for Instagram analytics
via Keyhole

Keyhole is an Instagram analytics app for brands to find influencers’ data without the grunt work. Unlike other Instagram analytics tools, Keyhole tracks influencer performance based on your campaign goals. 

Moreover, segregate their engagement metrics and compare the overall sentiment and performance to understand their effectiveness. 

Keyhole best features

  • Keyword and hashtag analytics to search for influencers in your niche 
  • Advanced analytics to identify business accounts with authentic engagement and ones with fake followers
  • Schedule and publish your social media posts, reels, and stories using the Smart Publishing feature 

Keyhole limitations

  • Lacks product tutorials for first-time users
  • Slightly overpriced compared to other tools in the market  

Keyhole pricing

  • Individual: $63/month
  • Team: $119/month
  • Pro: $199/month
  • Advanced: $359/month
  • Enterprise: Starting at $833/month

Keyhole ratings and reviews 

  • G2: 4.3/5 (68 reviews)
  • Capterra: Not enough reviews
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Other Social Media Management Tools

While other social media platforms and analytics tools focus on surface-level Instagram insights and inbound marketing, ClickUp is a project management tool for marketing teams to increase overall productivity. ClickUp helps shape your Instagram strategy by managing influencer campaigns and reporting tasks over a centralized location.

Leverage ClickUp’s social media project management tool to keep track of your social media calendar, including your Instagram posts and reels, and brainstorm social media campaigns in one easy-to-use dashboard.

Collaborate with your marketing team members and stakeholders in real-time while working on new campaign ideas using ClickUp Whiteboards

Whiteboards Collaboration
Creatively collaborate with the whole team using interactive Whiteboards in ClickUp

Digital marketing agencies and social media managers use ClickUp as a single source of truth to manage Instagram analytics and collate comprehensive insights.

ClickUp best features

  • ClickUp’s pre-built social media analytics templates automate your Instagram workflows and allow social media managers to track projects by adding tags, dependencies, and warnings 
  • Generate new ideas for campaign optimization to grow your Instagram account using ClickUp’s AI tools
Marketing campaigns
Build strategy and execute marketing campaigns with ClickUp
  • Are you trying to increase brand awareness, generate leads, or drive sales? Whatever your goal, use ClickUp Docs to brainstorm ideas and list the metrics to track success
ClickUp Docs GIF
Use ClickUp’s Docs to create and connect beautiful documents, wikis, and more for seamless idea execution with your team
  • Gather relevant data such as follower count, influencer reach, and basic analytics and organize this information in the Table View to track this data over time 
  • Let everyone see their goals and how they align with the big picture and visualize progress using ClickUp Milestones
Screenshot of ClickUp's Product Development Roadmap Whiteboard Template
Use ClickUp’s Product Development Roadmap Whiteboard Template to visually plan, track, and celebrate your product development milestones
  • From creating a new Instagram strategy, tweaking your existing content strategy, or adjusting your budget for ads, Gantt Charts let you plan for success 

ClickUp limitations 

  • Advanced features such as ClickUp AI are only available on paid plans

ClickUp pricing

  • Free Forever
  • Unlimited: $7/user/month
  • Business: $12/user/month
  • Enterprise: Custom pricing

ClickUp ratings and reviews

  • G2: 4.7/5 (9210 reviews)
  • Capterra: 4.7/5 (3973 reviews)
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Pick the Right Instagram Analytics Tools to Track Performance 

The Instagram analytics tools listed here allow you to track detailed audience metrics for your Instagram profile, post individual performance metrics, and recommend optimization opportunities.

ClickUp’s project management capabilities include out-of-the-box social media analytics templates, an AI tool tailored to scale content production, and a collaborative dashboard. 

From managing Instagram metrics and influencer campaigns to generating content ideas for your social media posts with AI, ClickUp does it. 

ClickUp’s integration with top Instagram analytics tools allows secure data flow between third-party tools. Use ClickUp to manage your Instagram projects without switching between other Instagram analytics tools. 

Get started on ClickUp for a free trial.

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