Free Figma User Journey Map Templates to Visualize Customer Experiences

A barista hands you your coffee, but they’ve spelled your name wrong, missed the extra shot, and taken five minutes longer than usual. Small details, but they add up.

The same goes for digital products. Every click, delay, or misstep shapes how users feel about your brand.

A Figma user journey map template helps you catch those moments before they turn into frustrations. We’ve rounded up some of the best templates that help UX designers, product teams, and marketers trace every step of the customer journey, uncover pain points, and fine-tune experiences that delight.

Stick around to explore some excellent ClickUp templates with AI-powered insights to make journey mapping even smarter. 🗺️✨

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Top 10 Figma User Journey Templates at a Glance

👋🏾 Here are some solid alternatives from ClickUp to help you further!

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What Makes a Good Figma User Journey Map Template?

Since different contributors create Figma templates, you’ll often find multiple versions of a user journey map. Here’s what to look for in a helpful customer journey template. 👀

• User personas: Includes demographics, needs, goals, distinct user profiles, and the target user’s mindset 
• Journey stages: Breaks the experience into clear phases with corresponding user actions and goals
• Emotions and pain points: Visualizes how the user feels at each step and highlights their frustrations
• Touchpoints: Shows where users interact with the product or service across different channels
• Visual structure: Offers a clean, organized layout with connectors, icons, or emojis to make insights easy to follow
• Flexibility: Allows customization for different products, personas, or CRM workflows

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10 Figma User Journey Map Templates

Let’s explore 10 ready-to-use Figma customer journey mapping tools that help you visualize customer experiences, address pain points, and uncover improvement opportunities. 🎯

1. Figma User Journey Map Template

The Figma User Journey Map Template provides a clean, structured canvas to visualize and understand every touchpoint of your user’s journey. It moves beyond a simple linear flow, offering dedicated sections to capture what users do, what they feel, think, and where their pain points truly lie.

🌟 Here’s why you’ll like it:

• Craft detailed user profiles with dedicated fields for name, age, goals, and more
• Benefit from built-in guidance and ‘how-to’ sections that demystify the process
• Use a modular, grid-based design to easily add, remove, or rearrange stages and touchpoints

2. Figma Journey Map Template

This simple Figma user journey map template offers a straightforward structure to visualize your user’s path. Designed for clarity and efficiency, it helps teams quickly identify key moments, emotional shifts, and crucial touchpoints without getting bogged down in unnecessary detail.

🌟 Here’s why you’ll like it:

• Define user goals, actions, thoughts, and emotions across distinct stages of interaction
• Pinpoint obstacles and frustrations users encounter, enabling targeted problem-solving
• Document potential improvements and innovative solutions for each stage in a dedicated section

3. Figma Story Mapping Template

Creating products that resonate with users means understanding their narrative. The Figma Story Mapping template offers a visually intuitive way to break down a user’s journey into manageable ‘story cards.’

Each card focuses on epic user goals and the individual steps required to achieve them.

🌟 Here’s why you’ll like it:

• Lay out high-level user activities and goals for a strategic overview
• Break down each epic into smaller, actionable story cards, representing specific user tasks and interactions
• Use the vertical axis to stack story cards by priority or release increment, guiding iterative development
• Align cross-functional teams on user needs and product scope

4. Figma User Flow Diagram Template

The Figma User Flow Diagram template offers a logical framework for illustrating user interactions, decisions, and system responses within an application. 

What makes this flowchart template particularly valuable is its comprehensive set of pre-designed components, from actions and screen names to decision points. It helps identify potential friction points and optimize interaction sequences.

🌟 Here’s why you’ll like it:

• Map out multi-step user paths, showing how users move through an application
• Quickly assemble diagrams using a rich library of shapes for actions, screens, and decision points
• Incorporate clear Yes/No or Question Nodes to represent user choices and their subsequent paths
• Get a common visual language for designers, developers, and stakeholders to discuss and refine user journeys

5. Figma User Journey Map Template

This Figma user journey map template offers a highly visual and granular approach to mapping user experience. It distinguishes itself by providing dedicated rows for Thinking, Doing, Pain Points, and Feeling, allowing a deep dive into the psychological and emotional aspects of a user’s interaction.

With a prominent user persona and scenario at the top, this template ensures that every detail of the journey remains anchored to a specific user context.

🌟 Here’s why you’ll like it:

• Begin with a clear user persona and scenario, ensuring all journey insights are grounded in a realistic user profile
• Track user feelings with emoji indicators across stages, providing a quick glance at their emotional highs and lows
• Articulate struggles and obstacles to guide targeted solutions and prioritize development efforts

6. Figma Fashion App Experience Map Template

Understanding user behavior in dynamic industries, such as fashion, requires a specialized approach. This Figma Fashion App Experience Map template captures the unique nuances of shopping, browsing, and interacting within a digital environment.

Unlike generic journey maps, it integrates visual representations of app screens and distinct user-flow examples (like the Current & Future State Experience Map). This makes it effective for tracking how users discover trends, make purchasing decisions, and interact with content.

🌟 Here’s why you’ll like it:

• Map user journey options and interactions directly within the context of a mobile fashion application’s screens
• Incorporate screenshots or wireframes of app interfaces to provide concrete context for each user step
• Use embedded Emoji Scales to gauge user sentiment at various stages of their interaction with the app

7. Figma Journey Map and User Persona Template

Struggling to align complex business processes with distinct user needs? This Figma Journey Map and User Persona template is specifically designed for enterprise-level projects. It offers a robust framework to define implementation journeys while keeping the end-user firmly in focus.

Map phases, steps, ownership, and collaborators. The customer journey template stands out by integrating a product’s UX Scale metric and dedicated sections for Critical unmet needs. This way, you can ensure that technical implementation directly addresses human-centered challenges within large-scale deployments.

🌟 Here’s why you’ll like it:

• Outline the distinct stages of an enterprise project, from use case definition to data processing architecture
• Specify owners and individual collaborators for each step, ensuring accountability and clear communication across teams
• Visually track the UX impact and engagement level throughout the implementation process, highlighting areas for improvement
• Document overarching challenges and requirements that must be addressed for successful adoption

8. Figma User Story (Team Brainstorm Session) Template

Organizing a productive team brainstorming session around user stories can be chaotic. When you’re in such a situation, turn to this Figma User Story template. Specifically for collaborative workshops, it breaks down user interactions into digestible flows: Sign Up & Share Flow, Payment Flow, and Share Content Flow.

🌟 Here’s why you’ll like it:

• Incorporate user profile images at each step, making the flow more personal and user-centric during discussions
• Provide a common visual ground for teams to discuss, refine, and prioritize user stories and feature development
• Easily modify or expand existing flows to explore alternative paths and optimize the user experience

9. Figma Shu Ha Ri UX Template

The journey of design maturity, from following rules to innovating, is captured by the Shu Ha Ri UX template. Inspired by the Japanese martial arts concept, this Figma user journey map template is a comprehensive design system framework built to elevate your product’s user experience through three stages of mastery.

🌟 Here’s why you’ll like it:

• Guide designers through stages of ‘Shu’ (follow rules), ‘Ha’ (break rules), and ‘Ri’ (transcend rules), fostering a continuous learning culture
• Organize elements into logical categories with detailed counts to improve discoverability
• Get a foundational structure for managing all design components, styles, and variables 
• Document all updates, additions, modifications, deprecations, and bug fixes for a detailed change log

10. Figma Service Blueprint Kit Template

This Figma template is an advanced tool for dissecting and visualizing the intricate layers of a service experience. It simultaneously charts user actions, front-stage interactions (what the user sees), back-stage actions (internal processes), and support actions (internal systems and people).

Its unique strength lies in clearly defining ‘interaction lines’ and ‘visibility lines,’ making explicit the handoffs and behind-the-scenes efforts required to deliver a service.

🌟 Here’s why you’ll like it:

• Map both mobile and desktop views side-by-side for cross-device interactions
• Outline the ‘Support actions’ required, from technical calls to service interventions
• Visualize points of contact between customers and the service, and what parts of the service are visible or hidden from the customer

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Figma Limitations to Design User Journeys

Here are some constraints that often make Figma journey maps less effective:

• Static or limited interactivity: Its interactivity is relatively basic. Simulating very dynamic user paths, conditional logic, or real-time changes (e.g., responses based on user input) is cumbersome
• Performance drag with scale: Lots of layers, frames, assets, and connectors affect loading, editing, and sharing within Figma
• Maintenance difficulty: You have to manually update emotions, touchpoints, new flows, and other elements to keep your journey map up to date
• Lack of built-in analytics and feedback loops: You can’t directly pull in real-user metrics (e.g., drop-off rates, NPS, CSAT) into Figma maps, limiting how much the journey reflects real behavior vs. assumptions
• Template rigidity vs. over-customization tradeoff: Community-created templates in Figma vary widely in style and structure. Using one ‘off the shelf’ may force your mapping to fit its style rather than your process

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Alternative User Journey Mapping Templates

Figma is great for design, but when it comes to building and maintaining user journey maps, its limitations quickly show up.

ClickUp is the everything app for work that combines project management, knowledge management, and chat—all powered by AI that helps you work faster and smarter. It doubles as CRM software, giving you everything you need (including some amazing templates) to ensure a smooth customer experience. 🏁

So, as a bonus, here’s a peek into some of the best user journey map templates you can use within the platform:

1. ClickUp Customer Journey Map Template

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The ClickUp Customer Journey Map Template gives your team a visual way to understand the entire customer experience from start to finish. You don’t have to piece together disconnected insights in Figma anymore.

This template lays everything out on a collaborative ClickUp Whiteboard, breaking the journey into Awareness, Consideration, and Conversion stages.

Each stage is preloaded with sticky notes and guided prompts that help you capture customer actions, key touchpoints, and potential roadblocks.

🌟 Here’s why you’ll like it:

• Assign ownership by linking team leads to each stage for clear accountability
• Outline solutions and opportunities alongside customer touchpoints to drive growth strategies
• Track emotional highs and lows to design experiences that build trust and loyalty

2. ClickUp User Flow Template

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Want to design user experiences that feel seamless? The ClickUp User Flow Template is where you start. It lets you map out every decision, action, and screen your users encounter. With its color-coded system for start points, actions, and decision nodes, you can quickly lay out the most logical routes, spot detours, and refine how users move through your product.

Think of it as your blueprint for usability, helping you anticipate roadblocks and simplify decision-making. And since the whole template is collaborative, you can review pathways with your team in real time to streamline complex flows.

🌟 Here’s why you’ll like it:

• Map out decisions with a clear legend of start/end points, actions, and conditional logic nodes
• Attach real screen mockups so your team can connect flows to actual designs
• Visualize ‘what happens if’ scenarios with branching paths to cover all possible outcomes

3. ClickUp User Story Mapping Template

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If your team struggles to translate big product ideas into actionable development tasks, the ClickUp User Story Mapping Template is built for you. Unlike a customer journey map, which focuses on a user flow that zooms into screen-by-screen decisions, story mapping is all about turning user activities into structured development stories.

With this user experience map, you can organize user needs into steps, link them to personas, and then prioritize which features to include in each release.

🌟 Here’s why you’ll like it:

• Break activities into sequential steps and convert them into detailed, color-coded user stories
• Prioritize releases visually by slicing the map into Release 1, Release 2, and beyond
• Use ClickUp Whiteboard’s flexibility with sticky notes, arrows, text, links, and drawings

Here’s what Stefani DiGiovanni, Systems Specialist, Tefans Tactics, had to say:

4. ClickUp Empathy Map Whiteboard Template

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The ClickUp Empathy Map Whiteboard Template helps you capture deep customer insights without spending hours building a map from scratch. You can work digitally with color-coded quadrants, dedicated pain/gain sections, and a central customer profile that keeps the focus squarely on the user.

🌟 Here’s why you’ll like it:

• Work within four predefined quadrants like Think & Feel, See, Hear, and Say & Do, for structured, user-centered insights
• Capture hidden frustrations and opportunities using dedicated Pain and Gain sections
• Keep all research focused on a single profile with the central Customer Profile circle

5. ClickUp Customer Success Plan Template

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Retaining customers often depends less on the first impression and more on how consistently you support them after the deal is closed. The ClickUp Customer Success Plan Template organizes all your customer data, contracts, and progress in one visual workflow.

The real advantage of this client management tool lies in visibility. Each client is represented on a board with key details, including contact information, agreed-upon rate, and service type, all paired with progress indicators that track their progress through the lifecycle.

🌟 Here’s why you’ll like it:

• Filter clients by lifecycle stage with ClickUp Custom Statuses like Onboarding, Retention, or At Churn Risk
• Store essential client details like subscription type, contract, account stage, and issue descriptions in ClickUp Custom Fields
• Visualize progress instantly with percentage-based progress bars on every client card
• Switch between seven ready-made ClickUp Views, such as New Customers, Onboarding Customers, Customers by Health, for fast access to specific segments

🚀 ClickUp Advantage: Got sticky notes, Figma comments, or raw customer feedback documents scattered everywhere? Drop them straight into ClickUp, and let ClickUp Brain do the heavy lifting:

• Spot patterns instantly: Scan your notes to identify recurring themes, bottlenecks, or customer frustrations
• Summarize with context: Get concise summaries of each stage in your journey, complete with emotions, touchpoints, and user needs
• Generate action items: Create tasks for follow-ups, fixes, or feature requests, assigned to the right owner

🤩 Try these prompts:

• Summarize this user journey map into key stages with goals and emotions
• Generate a report of customer frustrations with the login flow and possible fixes
• Group these feedback notes by journey stage: Awareness, Consideration, Purchase, Retention

Analyze customer data with ClickUp Brain

6. ClickUp Voice of the Customer Template

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While the previous templates help you visualize the customer’s path and keep relationships healthy, the ClickUp Voice of the Customer (VoC) Template lets you understand customers in their own words.

This tool for excellent customer service allows you to analyze feedback across multiple channels, including surveys, social media, interviews, and online reviews, before translating it into clear items.

🌟 Here’s why you’ll like it:

• Capture authentic customer quotes alongside interpreted needs and actionable solutions
• Link each piece of feedback to tasks, subtasks, and owners so solutions don’t get lost in the shuffle
• Use Custom Fields like Customer Need, VoC Source, and Solution to keep insights consistent and structured
• Switch between List, Board, and Start Here views for quick navigation and analysis

7. ClickUp Customer Onboarding Template

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The ClickUp Customer Onboarding Template guides new customers through a structured welcome process. It ensures every new client feels supported from the moment they sign up, reducing churn and increasing long-term satisfaction.

You can break down client onboarding into clear stages like welcome gift, team assignment, questionnaire, and onboarding call, for a smooth start.

🌟 Here’s why you’ll like it:

• Track onboarding progress with custom statuses like New Customer, Onboarding Call, Questionnaire, and Complete
• Capture key details, including customer type, services, and onboarding call date
• Work from seven pre-built views, including Customer Intake Form, Getting Started Guide, and Onboarding Process

8. ClickUp Customer Service Escalation Template

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When a support request gets complicated, you need a clear escalation process. That’s exactly what the ClickUp Customer Service Escalation Template does. It provides a tiered system to manage and resolve complex customer connectivity issues quickly.

Starting from Tier 1 inquiries to Tier 2 critical issues, the template ensures the right people take ownership at the right time.

🌟 Here’s why you’ll like it:

• Track tickets with custom statuses like Open, In Progress, Waiting on Customer, or Tier 2 escalation
• Collect complete customer details with Custom Fields for order ID, email, phone, delivery address, and more
• Use the Tickets List View to see all open cases or switch to the Tier Support Board for a more visual workflow

9. ClickUp Sales Pipeline Template

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The ClickUp Sales Pipeline Template keeps all your deals in one place, allowing you to track opportunities, forecast revenue, and guide prospects from initial contact to a closed deal.

With drag-and-drop stages, real-time dashboards, and customizable views, you’ll always know where each account stands. Use task assignments, due dates, and ClickUp Reminders to keep follow-ups updated, so your team can focus on selling without chasing scattered updates.

🌟 Here’s why you’ll like it:

• Organize opportunities with 30+ custom statuses like Qualified Prospect, Attention Needed, Churned, or Up for Renewal
• Capture key deal info in Custom Fields for last contacted date, deal value, payment status, and more
• Switch between List View for detail and the Sales SOP View for process steps
• Forecast revenue with calculated fields that roll up deal values by stage or across your entire pipeline

🚀 ClickUp Advantage: ClickUp Brain MAX goes beyond answering your questions, actively managing context across tasks, docs, and conversations. It’s designed to end AI sprawl by giving you one place to create, search, and act.

Rely on features like Talk-to-Text in ClickUp to turn quick voice notes into polished tasks or docs, and universal search to pull files, feedback, and tasks from ClickUp or connected apps instantly.

10. ClickUp DMAIC Template

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The ClickUp DMAIC Template gives you a ready-made whiteboard to guide your team through every stage of this proven methodology. The DMAIC (Define, Measure, Analyze, Improve, Control) framework helps you define the problems, track long-term results, and keep the entire workflow organized and visible in one place.

Each phase is color-coded and pre-structured, so you know exactly where to capture goals, KPIs, root causes, solutions, and control measures.

🌟 Here’s why you’ll like it:

• Get started instantly with pre-filled guidance notes that explain what to add in each phase
• Capture metrics, KPIs, and action steps using Custom Fields for structured tracking
• Switch from brainstorming to execution with linked List and Board Views that turn notes into actionable tasks
• Keep changes sustainable using ClickUp Automations, tags, and reporting dashboards to monitor long-term results

11. ClickUp Swimlane Process Map Template

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Processes often break down when ownership is blurry.

The ClickUp Swimlane Process Map Template provides a color-coded way to visualize workflows, keeping roles, responsibilities, and handoffs crystal clear. You can separate each team’s contributions, making it easier to see how work flows between marketing, sales, product, or support.

🌟 Here’s why you’ll like it:

• Plan roles and responsibilities with distinct color-coded swimlanes for each team or stakeholder
• Track handoffs between teams to see precisely where processes slow down or customers face friction
• Capture complexity without clutter by visualizing conditional paths (e.g., Yes/No checkpoints)
• Replace static diagrams with an interactive Whiteboard that supports live edits, sticky notes, and annotations

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Deliver Spectacular Customer Service With ClickUp

Visualizing the journey is one thing; connecting it to every project, every task, and every teammate is another. While Figma templates make journey mapping easy to share, they stop short of tying those insights back to your daily work.

ClickUp steps in here. With Whiteboards for real-time brainstorming, Mind Maps to turn ideas into structured workflows, and ClickUp Brain for AI-powered summarization, your journey maps actively guide execution.

Sign up to ClickUp for free and bring your customer journeys to life. ✅

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