Marketing professionals always have a lot on their plate—running campaigns, building content, connecting with audiences, and keeping up with data. Balancing all these tasks can feel like a constant race. What if there were a way to lighten your load and get improved results? Gen AI can help you there.
AI tools like ChatGPT are quickly becoming indispensable for marketers. Initially designed for casual conversation, answering questions, and having simple interactions, ChatGPT can now help you brainstorm ideas, write persuasive copy, refine your strategies, and stay ahead.
Thanks to successive iterations, it has transformed from a clever assistant to a full-fledged content powerhouse. Now, it’s a staple for marketers everywhere.
Take a look at over 25 ChatGPT prompts crafted especially for marketers. Boost your productivity, spark creativity, and simplify your work.
Understanding ChatGPT Prompts
ChatGPT prompts are user inputs designed to guide the AI’s output. These could range from specific content requests, like “Write an email for a product launch,” to broader research-oriented questions, like “What are the latest trends in social media marketing?”
The more precise your prompt, the more specific and effective the response that ChatGPT will provide.
For marketers, ChatGPT offers immense benefits:
- It can generate ideas, drafts, and research insights quickly, freeing up time for strategic tasks
- By experimenting with prompts, marketers can unlock new angles and ideas they may not have considered
- It helps ensure that your messaging aligns across platforms by creating reusable prompts for similar marketing campaigns
- It can assist in analyzing trends, keywords, and customer feedback, providing a foundation for data-driven decisions
But remember—not all prompts are equally effective.
For a marketing prompt to work well, it must have the following characteristics:
đź“ŚAction-oriented language: Using commands like “generate,” “create,” or “list” clarifies the intent and desired format of the response
đź“ŚClarity: Clear and specific prompts result in more relevant and accurate responses
đź“ŚBrevity: Keeping prompts focused helps ChatGPT avoid veering off-topic, delivering responses that stay on point
đź“ŚContextual details: Providing context, such as target audience or campaign goals, enhances the relevance of ChatGPT’s output
🤖 If you’re an AI enthusiast, here’s an in-depth explanation of the ChatGPT language model and how it works!
Top ChatGPT Prompts for Marketers
👉🏼 According to a recent survey by Salesforce, 71% of marketers believe generative AI will help eliminate busy work and allow them to focus more on strategic work.
ChatGPT is a perfect example of how AI can streamline the repetitive stuff, giving you the bandwidth to think big. To help you get started, here’s a list of 25+ marketing prompts you can add to your arsenal.
💡Pro Tip: To make these prompts more effective, consider sharing your marketing and brand guidelines, ideal customer profile, desired voice and tone, etc., with ChatGPT. This will help it customize the answers to reflect your brand personality. However, be careful about data privacy and security concerns, and ensure you don’t share confidential information!
Content creation prompts
It is challenging to consistently create fresh and relevant content. These prompts help generate blog posts, articles, and social media content, allowing you to maintain your brand voice while benefiting from AI-powered content marketing strategies.
- Write an engaging introduction following the PAS copywriting framework for a blog post on [topic] and how businesses can adapt to [trend/issue]. Use interesting data from recent surveys, studies, or news to start with an attention-grabbing hook.
- List 10 content marketing tips for businesses in [industry] to improve email marketing open rates by 10%.
- Outline a content calendar for the launch of [product/service] in the next three months. The content calendar needs to have a mix of blog posts, e-books, case studies, and whitepapers, distributed for maximum impact. Focus on a ratio of 3:1 for educational vs. sales-oriented content.
Social media engagement prompts
By using ChatGPT for social media, you can drive conversations, respond to trends, and interact with your followers to strengthen your online presence effectively.
- Write a social media caption for announcing a new [product/service], highlighting [benefit 1], [benefit 2], and [unique selling point]. End with a CTA to try the product at a 20% discount for the next 7 days.
- Generate five X (formerly Twitter) posts promoting our event on [topic] that will appeal to [target audience].
- Suggest three engaging LinkedIn questions that will start conversations about [industry topic] among [target professionals].
- Write a Facebook post promoting our new [ebook] on [topic] and encouraging followers to download a copy. Give them a sneak peek of the contents as follows and make it irresistible enough for them to take action immediately: [ Point 1], [Point 2], [Point 3]
Customer service prompts
Effective customer service is essential for brand loyalty and customer retention. These prompts will guide ChatGPT in crafting empathetic, helpful responses to common inquiries.
- Draft a professional response to a customer who experienced [issue], focusing on resolving the problem and retaining their loyalty. Be empathetic and gentle, and offer solution-oriented support.
- Create a thank you template for customers who leave reviews, offering a 10% discount on their next purchase.
- Write a chatbot script answering FAQs about [product type], including [feature 1], [feature 2], and [policy].
Ad copy prompts
Creating attention-grabbing ad copy requires both creativity and insight. Use these prompts to leverage AI for advertising and generate persuasive content tailored to campaign objectives across platforms.
- Write a Google ad for a [product/service], focusing on how it helps [target audience] solve [problem]. Keep it crisp, clear, and engaging. Give me 5 different versions to test.
- Create a Facebook ad with a headline and body text promoting [feature] of [product] for [target audience]. Make sure it starts with an engaging hook and has a solid CTA.
- Write a LinkedIn ad for a webinar on [topic], focusing on the value for leaders in [industry]. Highlight the [speaker] and emphasize their industry experience and career achievements to build credibility and authority.
- Draft a promotional ad copy for the end-of-season sale on [product type], emphasizing [benefit 1] and [benefit 2].
- Write an attention-grabbing headline for a retargeting ad aimed at customers who visited the pricing page for [product] but didn’t convert, with a focus on offering additional value or incentive. Give me 3 versions, each focused on a different incentive.
Also Read: A Guide to Using AI in Content Marketing
Email marketing prompts
👉🏼 Email marketing remains one of the most effective marketing channels, generating $36 in ROI for every $1 spent.
Use these specific ChatGPT prompts to use AI for personalized email campaigns, from newsletters to promotional content, ensuring your messages stand out.
- Write a personalized, witty subject line and email body for a thank you email after a customer purchases [product], encouraging them to leave a review on [website].
- Create a promotional email for a limited-time offer on [product], creating urgency with two unique call-to-action messages for an A/B test.
- Generate a follow-up email to re-engage customers who haven’t opened recent emails, offering a discount/exclusive content.
- Write a lead nurturing email for potential customers who showed interest in [product] but haven’t purchased yet.
Market research prompts
Staying ahead of market trends is crucial for campaign success. These prompts enable AI-driven research and insights to provide valuable industry trends, competitor analysis, and consumer preferences to guide your strategy.
- Create a survey with 10 questions to gather customer feedback on [product/service], focusing on their experience.
- List key industry trends for this year and tips for how business leaders in [industry] can stay ahead of the curve.
- Provide a competitive analysis of [product] compared to [competitor’s product], detailing pros, cons, pricing, and ratings.
SEO and keyword analysis prompts
Search Engine Optimization (SEO) is fundamental to online visibility, but keyword research and analysis can be time-intensive. Use these prompts to generate keyword ideas, optimize content, and ensure your marketing assets are search-friendly and aligned with current SEO practices.
- Generate a list of long-tail keywords related to [product] aimed at driving more traffic to the product page.
- Write a meta description for a blog post about [topic], targeting [specific audience] and encouraging clicks.
- Give me SEO title options for a blog on [topic] for [target persona].
- Generate a list of questions people commonly ask about [product] to optimize the FAQ section and improve search visibility.
Real-World Applications and Examples
ChatGPT prompts for digital marketing have proven to be more than just a buzzword—they are becoming a pivotal tool for driving tangible business outcomes. Now that you’ve found the right AI prompt templates for marketing, let’s look at how some forward-thinking companies use ChatGPT and AI.
1. Expedia uses ChatGPT to personalize recommendations 🔦
Expedia’s marketing team has leveraged ChatGPT to create personalized travel recommendations and content. The team also uses AI-generated insights based on user behavior to tailor marketing messages and promotional materials.
2. GoodWine uses ChatGPT to identify customer preferences 🎨
GoodWine, an online wine retailer, integrated ChatGPT to personalize customer interactions. The marketing team uses AI to analyze customer data, including past purchases and preferences, to generate tailored wine recommendations displayed prominently on the homepage. This has significantly boosted conversion rates by providing customers with personalized experiences.
3. Coca-Cola uses ChatGPT to create impactful ad copy and messaging đź“Ł
The soft drink giant has teamed up with consultants Bain & Company to leverage ChatGPT in stepping up its marketing efforts. The company plans to use ChatGPT along with the generative image tool DALL-E to create tailored ad copy, visuals, and messaging that resonates more effectively with individual customers.
Best Practices for Using ChatGPT in Marketing
Here are some best practices and ChatGPT hacks to keep in mind as you integrate AI into your marketing workflows:
Be specific with prompts
The more detailed your prompts, the better ChatGPT can understand the task. So, when framing ChatGPT marketing prompts, provide context, such as your target audience, tone of voice, key points, and the desired outcome.
For example, instead of saying, “Write an ad for AI tools,” try, “Write a Facebook ad for a new AI product targeting social media influencers, focusing on efficiency and automation.”
Tailor responses for your brand voice
ChatGPT can adapt to different tones and styles, so always define your brand’s voice before generating content. Specify if you want the tone to be professional, casual, playful, or any style that matches your brand identity.
You can also train ChatGPT to match your brand’s unique personality by providing sample outputs or descriptions of your preferred tone.
Use ChatGPT to brainstorm and generate ideas
Rather than solely using ChatGPT to draft final content, it can be incredibly useful for brainstorming.
Ask it for content ideas, email campaign ideas, digital campaign concepts, or social media post suggestions. This can inspire your team to think creatively and expand on AI-generated ideas to suit your strategy.
Experiment with A/B testing
One of the major strengths of ChatGPT is its ability to generate multiple variations of content quickly.
Use this to your advantage by creating A/B tests for everything from a landing page to ads, email subject lines, and social media captions to see which versions resonate better with your audience. This approach will help optimize content performance through real-time insights.
Leverage ChatGPT for competitor and market analysis
You can prompt ChatGPT to generate insights based on search intent, competitor activities, or market trends. This can help you identify gaps in the market or ways to position your brand.
It can also help you build competitive benchmarking that can inform product teams by identifying features for upcoming releases and sales teams coming up against competitors in deals.
Tools and Resources to Enhance Marketing Efforts
To fully unlock the potential of ChatGPT in your marketing strategy, integrate it with the right tools, such as:
- ClickUp: A powerful project management platform that combines task management and collaboration tools with ChatGPT’s content generation for improved workflows, performance tracking, and deadline management (more on this soon!)
- Hootsuite for social media platforms: Generate posts with ChatGPT, then schedule, publish, and analyze engagement with Hootsuite. This combo optimizes social media strategies by delivering real-time audience insights
- SurferSEO for SEO: ChatGPT creates content, while SurferSEO ensures it’s optimized for search. Ideal for boosting blog posts, meta descriptions, and web pages for SEO impact
- Mailchimp for email marketing campaigns: Use ChatGPT to craft personalized email content and subject lines, then automate campaigns, track engagement, and segment audiences with Mailchimp for effective outreach
Also Read: 20 Best ChatGPT Alternatives
How ClickUp can support marketing initiatives
Have you been using ChatGPT but wishing it could do more? Try adding ClickUp to your marketing work stack.
While ChatGPT is a good tool for content generation, ClickUp for Marketing offers an all-in-one productivity platform designed to help marketing teams brainstorm, plan, and execute campaigns more efficiently.
And ClickUp Brain, its AI assistant, is fully integrated into the platform. This means that it can offer you real-time, contextualized responses to all your queries, instead of the generic ones that are the best that external tools can come up with.
Here’s where ClickUp Brain scores over ChatGPT:
- It seamlessly integrates with other AI marketing tools and platforms, too!
- ClickUp Brain integrates AI directly into workflows, enabling real-time, context-aware insights
- It’s ideal for collaborative marketing tasks—from task management to performance tracking
- Unlike ChatGPT, ClickUp supports holistic, cross-functional workflows in a single location
Read on to discover what else ClickUp can offer to support all your marketing initiatives.
Automate repetitive tasks related to marketing
One of the most powerful ClickUp features is ClickUp Automation. Through ClickUp’s automated workflows, teams can automate the assignment of responsibility for the creation and distribution of content like blog posts, social media updates, or email campaigns.
With over 100 pre-built automation templates, ClickUp allows marketers to automate actions such as task assignments, status updates, and even email campaigns. Teams can spend less time on busy work like scheduling social media posts or updating task statuses and more time on strategic planning and creativity.
Double down on the power of Gen AI
ClickUp Brain, Clickup’s AI engine, features a writing tool called AI Writer for Work. Using this tool, marketers can easily generate and refine AI prompts to craft everything from blog posts to email campaigns.
It tailors content to your brand’s style, making content generation smoother and more efficient.
It can also act as a knowledge manager and provide quick access to relevant information from your tasks, docs, and previous projects. You can easily gather insights or pull up past content, keeping everything in one place for quick reference.
Visualize performance and track key metrics
Marketers use ClickUp Dashboards to visualize data and track performance across projects, tasks, and teams. These dashboards can provide real-time insights into how effectively AI-generated content is performing.
Whether it’s monitoring how many leads are generated from blog posts, email campaigns, or social media prompts, ClickUp’s dashboards make it easy to visualize these metrics in a single view.
Marketers can quickly see how prompts drive conversions or where adjustments are needed to improve results.
The AI Insights feature, powered by ClickUp Brain, further elevates your data-tracking capabilities. Marketers can ask AI-specific questions and receive instant analysis based on relevant data from every dashboard.
This is particularly useful for tracking the performance of multiple AI-generated campaigns simultaneously, saving time that would otherwise be spent manually gathering and analyzing data.
Integrate seamlessly with other apps
ClickUp integrates with over 1,000 tools, allowing marketing teams to improve workflows and connect their favorite platforms in one place. Whether you’re managing tasks, tracking time, or collaborating across multiple teams, these integrations ensure everything flows smoothly.
Integrations with Google Drive, Dropbox, and OneDrive make attaching and managing files within tasks a breeze—no more toggling between apps.
Integrating ClickUp with Google Calendar or Outlook ensures your marketing tasks are always in sync. Integrations with Zoom and GoogleMeet allow teams to host or embed meetings and recordings directly within tasks.
ClickUp API also allows teams to build custom integrations tailored to their unique needs, ensuring that no matter what your tech stack contains, everything works together smoothly. These powerful integrations enable marketers to automate their workflows, save time, and focus on driving results.
Unlock the Future of Marketing with AI
AI has already begun to reshape marketing strategies, and tools like ChatGPT and ClickUp Brain are leading the way. By integrating AI into your marketing workflows, you’re not just automating tasks—you’re unlocking new opportunities for creativity, insight, and engagement.
Whether you’re refining your content strategy, boosting productivity, or enhancing the customer journey through personalization, our best ChatGPT prompts for marketing help marketers work smarter and more effectively.
The future of marketing will rely heavily on those who can harness the power of AI.
Sign up to ClickUp today for free and see how ClickUp AI can elevate your marketing efforts!