13 Best AI Tools for Generative Engine Optimization (GEO) in 2025

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You might think your brand is searchable everywhere…until you ask ChatGPT and your name never shows up. A wake-up call for you as a marketer.

As generative AI search engines like ChatGPT, Perplexity, and Gemini become the first place people turn for answers, traditional SEO may no longer enough.

Your brand also needs to show up in AI responses to user prompts. Generative engine optimization (GEO) tools will help you understand how large language models (LLMs) interpret, cite, and surface your content.

But not all GEO tools do the same thing. Some track where and how often you’re cited across AI platforms. Others help structure your content so AI can interpret it more accurately.

In this post, we break down 13 GEO tools that are designed to decode how AI search engines process your content. 

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Best AI Tools for Generative Engine Optimization at a Glance

Are you looking for a quick way to find the best Generative Engine Optimization tools, comparing features, pricing, and ideal uses? This table serves as your go-to reference.

Tool name Key features Best for Pricing* 
Peec AI Multi‑engine prompt tracking, competitor benchmarks, and platform-agnostic visibility analyticsMid-sized teams wanting affordable GEO analyticsCustom pricing
BrightEdge Enterprise-grade SEO and AI intent insights, on-page and content optimization, workflow dashboardsLarge enterprises need scalable SEO intelligenceCustom pricing
Conductor Actionable SEO and AI visibility dashboards, content health monitoring, enterprise integrationsAgencies and big brands managing complex SEO & GEOCustom pricing 
Otterly.AIBrand mention tracking across ChatGPT, Gemini, Perplexity, sentiment, and keyword promptsBrands prioritizing brand and mention visibilityStarts at $29/month
Semrush ChatGPT/Perplexity ranking tracking, prompts sentiment, SEO, and GEO toolkit integrationSEO teams expanding into AI-search visibilityPlan starts at $199/month per user
Scrunch AI Prompt-level monitoring, automated CSV exports, basic scoring, and brand trackingSmall-to-mid marketing teams focused on AI brandingPlans start at $300/month
AthenaHQGEO-focused analytics, sentiment, competitor tracking, prompt volume control, and action centerMid-large brands scaling AI visibility strategyPlan starts at $295+/month
Rankscale Credit-based prompt tracking, AI crawler insights, and unknown competitor detectionAgencies or brands needing highly granular GEO dataPlan starts at $20/month
Mangools AI Search GraderAI Search Score across GPT-4o, Gemini, DeepSeek, Perplexity; basic prompt insightSmall teams exploring entry-level GEO awarenessFree trial, Plan starts at $24.5/month 
Profound Conversation Explorer, sentiment mapping, crawler auditing, and BI integrationsEnterprise brands needing deep GEO analyticsPlan starts at $99/month
Surfer SEOReal-time content editor, SERP Analyzer, audits, topic planner, JSON‑LD generationContent teams blending SEO and GEO-friendly writingPlan starts at $99/month per user
MarketMuse Topic modeling, content inventory scoring, brief generation, gap explorer, and Connect linking featureSEO/content teams managing large editorial pipelinesFree plan available, Custom pricing
HubSpot AI Search GraderInstant brand sentiment & share of voice across GPT‑4o, Perplexity, Gemini resultsBrands wanting a quick AI visibility snapshotCompletely free with no login or account required
*Please check the tool website for the latest pricing

How we review software at ClickUp

Our editorial team follows a transparent, research-backed, and vendor-neutral process, so you can trust that our recommendations are based on real product value.

Here’s a detailed rundown of how we review software at ClickUp.

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What Should You Look for in AI Tools for Generative Engine Optimization (GEO)

Similar to traditional search engines, AI search engines have several moving parts. The best tools help with each layer of the process. Here’s what to prioritize.

  • Track prompt-level visibility: Look for tools that let you monitor where your brand shows up (or doesn’t) across ChatGPT, Perplexity, Gemini, and other AI engines. The best ones show ranking position, frequency, and context of mentions
  • Compare competitor performance: Your generative engine optimization GEO tool should show you how often your competitors appear in AI-generated answers and in response to what kinds of prompts. This helps you identify content opportunities and user intent gaps
  • Optimize content for AI interpretation: Choose tools that surface prompt-style phrasing and semantic clusters for AI models to parse and surface your content. This includes evolving forms of keyword research—identifying not just what users search, but how they ask
  • Analyze citations and sentiment: Look for GEO platforms that break down how AI search results reference your brand—whether you’re being linked to, summarized, or ignored. Bonus if it includes sentiment analysis and domain authority scoring
  • Support multi-model tracking: Ensure the tool tracks performance across multiple AI engines. The most useful ones give a unified view of your visibility across AI platforms
  • Understand AI crawler behavior: Some enterprise tools also show how AI bots access and understand your site—useful for technical SEO, schema validation, and ensuring your content is ingestible by LLMs
  • Get frequent visibility updates: Since AI-generated answers shift rapidly, tools that update rankings and mentions daily (or in near real-time) are more reliable for prompt monitoring and decision-making

🧠 Fact Check: Unlike traditional SEO results, AI-generated responses offer faster context and clearer answers. In fact, 41% of users now turn to tools like ChatGPT for more direct, in-depth information—and 1 in 3 rely on generative AI when searching for answers online.

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The Best AI Tools for Generative Engine Optimization (GEO)

Whether you’re a content marketer, SEO lead, or startup founder, these GEO tools give you the insights and prompt-level data that traditional search engine optimization platforms miss.

1. Peec AI

Peec AI offers AI search analytics for marketing teams looking to understand and improve their visibility in generative search platforms. With prompt-level analytics, you don’t need to guess whether your content is being cited for user queries.

Peec shows exactly when, where, and how often your brand is mentioned in AI-generated answers. You get a high-level view of your brand’s presence in response to real user prompts.

You can monitor competitors, track movement over time, and export insights to refine your GEO strategy. Additionally, to plug your results directly into your analytics platform, you can either download all visibility and prompt data through CSV or API exports.

Peec AI best features

  • See when and where your brand appears in AI search and overviews with prompt-level brand tracking 
  • Benchmark your performance against direct against competitors across AI models 
  • Get notified when your brand enters or drops out of AI-generated responses with real-time alerts 

Peec AI limitations

  •  Peec AI doesn’t offer actionable recommendations like schema markup or citation improvements

Peec AI pricing

  • Custom pricing

Peec AI ratings and reviews

  • G2: Not enough reviews
  • Capterra: Not enough reviews

What are real-life users saying about Peec AI?

Here’s a G2 review:

It’s easy to use, setup is extremely fast, you get immediate insights and you finally get some data to better understand where and how your brand is mentioned in LLMs. What I love is that I can also see the URLs that were quoted. Super helpful to understand how to optimize for this prompt.

👀 Did You Know? Nearly 80% of users now rely on generative summaries (zero click results) in at least 40% of their searches. Upending traditional search behavior, this shift has resulted in a 15-25% reduction in organic web traffic.

🎥 Watch: How to create a marketing playbook that actually works?

2. BrightEdge

BrightEdge is an enterprise-grade SEO and content performance platform designed for teams managing multi-site digital ecosystems. The traditional SEO tools cover the entire lifecycle—from keyword discovery to page optimization, rank tracking, and performance reporting.

At the core of its GEO capabilities is BrightEdge Insights, an AI-powered engine that analyzes billions of web and search data points to uncover high-impact content opportunities. It surfaces real-time trends, alerts, and optimization actions. These insights help you respond faster to changes in AI-driven search behavior.

BrightEdge also features Copilot for AI-assisted metadata generation and DataMind for pattern recognition across search intent and engagement. With AI Visibility Tracking, you can monitor your brand presence in Google’s AI-driven search engine.

BrightEdge best features

  • Audit site health at scale via ContentIQ to detect technical SEO 
  • Generate optimized metadata through BrightEdge Copilot 
  • Use one-click templates to build dashboards for program performance, buyer journey, competitive landscape, and more with Storybuilder 

BrightEdge limitations

  • Currently, it supports Google’s AI Overviews (SGE) and doesn’t offer deep tracking across other AI search algorithms 

BrightEdge pricing

  • Custom pricing

BrightEdge ratings and reviews

  • G2: 4.4/5 (690+ reviews)
  • Capterra: 4.1/5 (40+ reviews)

What are real-life users saying about BrightEdge?

Here’s a G2 review:

BrightEdge is a powerful SEO platform that offers in-depth insights and data-driven recommendations to boost online visibility.

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3. Conductor

Conductor started out as a website optimization and intelligence platform. Now, with Conductor AI, the platform has introduced intelligent automation into its core workflows, offering a more responsive and scalable approach to content and search strategy.

The AI content creation tool turbocharges your productivity by generating keyword-driven content briefs, automating on-page optimization tasks, and surfacing emerging trends based on live search intent data.

Conductor also integrates with tools like DeepCrawl and Adobe, enabling technical SEO, content workflows, and reporting in one ecosystem.

Conductor doesn’t offer deep prompt-level tracking or detailed visibility across AI engines like ChatGPT or Perplexity. But it helps teams refine clarity, structure, and relevance—qualities AI models and search engine results pages consistently prioritize when choosing what to surface in answers.

Conductor best features

  • Map topic gaps intelligently with AI Topic Map, which clusters content by topical authority and shows where strategic content is missing
  • Track mentions, citations, and understand brand perception within AI responses using AI Search Performance 
  • Store your brand voice, tone, nuances, personas, product info, and other important compliance guidelines within ContentProfiles 

Conductor limitations

  • It doesn’t address the behavioral logic of large language models (LLMs) or tailor recommendations for AI interpretation

Conductor pricing

  • Custom pricing

Conductor ratings and reviews

  • G2: 4.5/5 (450+ reviews)
  • Capterra: 4.4/5 (30+ reviews)

What are real-life users saying about Conductor?

Here’s a G2 review:

The tool provides detailed information on optimization, I like its clear and intuitive interface. Its analysis results are fast and comprehensive, it’s a really good tool for monitoring changes. This has allowed me to better understand how websites perform.

⭐️ Bonus: Try ClickUp BrainGPT to unlock the next level of AI-powered GEO

ClickUp BrainGPT leverages advanced generative AI to supercharge every stage of your SEO workflow, from research and planning to content creation and optimization.

What makes BrainGPT a game-changer for SEO and GEO?

  • Instantly generate and optimize content, briefs, and outlines using natural language prompts, helping you create high-quality, search-optimized material. You can use multiple premium model LLMs from ChatGPT, Claude, Gemini, and more
  • Analyze and summarize large volumes of data or competitor content, giving you actionable insights for your generative SEO or GEO strategies
  • Automate repetitive tasks such as keyword research, content clustering, and internal linking suggestions, streamlining your optimization workflow
  • Centralize all your GEO-related documents, research, and tasks, making it easy to search, organize, and collaborate with your team
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    Switch between the top AI models from within ClickUp using BrainGPT

    4. Otterly.AI

    The AI search engine optimization tool Otterly AI helps you stay relevant for new search platforms as it is engineered for prompt-level intelligence.

    Brand Visibility Index is a proprietary metric that scores your presence across leading AI engines like ChatGPT, Perplexity, Gemini, and Claude. Otterly also provides Link Citations Analysis to show whether you’re being directly credited or just paraphrased, and how often those links drive visibility.

    You also get Domain Ranking and Analytics that reveal how your site stacks up against competitors in AI-driven responses. Using this data, you can benchmark performance by prompt, topic, and source credibility. All this is updated regularly through a clean, intuitive dashboard to help you guide your marketing roadmap

    Otterly.AI best features

    • Conduct AI keyword research to discover relevant prompts your audience might use on AI search engines 
    • Monitor search prompt visibility across AI platforms
    • Run GEO audits to assess your brand’s strengths, spot competitors, and evaluate key tactics like digital PR, on-page content, and UGC performance in AI search

    Otterly.AI limitations

    • Otterly doesn’t help improve or restructure your content for better AI readability or citation potential

    Otterly.AI ratings and reviews

    • G2: Not enough reviews
    • Capterra: Not enough reviews

    Otterly.AI pricing

    • Lite: $29/month
    • Standard: 189/month
    • Pro: 989/month

    What are real-life users saying about Otterly.AI?

    Here’s a G2 review:

    I really like how intuitive and focused the tool is—it delivers actionable suggestions quickly and presents them in a user-friendly way.

    🧠 Fun fact: A Boston Dynamics humanoid called Atlas took an unexpected dive off the stage during a live demo after tripping on a spotlight. The audience reportedly gave a collective ‘oof’—and Atlas stumbled off rather than elegantly strolling back to center stage.

    5. Semrush

    Founded in 2008 as a keyword and competitor research tool, Semrush is the go-to platform for SEO professionals. Originally focused on SERP visibility and backlink tracking, it has expanded into a full-stack content marketing suite.

    At the enterprise level, Semrush Enterprise AIO enables brand-level metrics for AI discovery. Its AI Overview tracking reveals exactly when your content is surfaced in Google’s summary blocks, which competitors are cited, and what search intent triggers inclusion.

    If your marketing team is already using SEMrush’s SEO and keyword toolkits, GEO functionality adds tracking of AI-generated presence.

    Semrush best features

    • Measure the share of voice to see how often your brand ranks first in AI-generated responses compared to competitors
    • Analyze competitors across domains via Organic Research and Market Explorer to uncover strengths and opportunities in their strategy
    • Monitor prompt trends to identify whether your mentions across AI responses are increasing or dropping over time

    Semrush limitations

    • Advanced GEO features (like Share of Voice and Prompt Trends) are currently available only to Enterprise AIO customers

    Semrush pricing

    • Pro: $199/month
    • Guru: $299/month
    • Business: $549/month

    Semrush ratings and reviews

    • G2: 4.5/5 (2600+ reviews)
    • Capterra: 4.6/5 (2200+ reviews)

    What are real-life users saying about Semrush?

    Here’s a Capterra review:

    Overall, the experience with Semrush has been positive due to its great depth of analytics and integrations available. I was able to get a very thorough look at the rankings, serps, and keyword optimization for each page and my competitors.

    6. Scrunch AI

    As a website operator, being findable on Google has always mattered—but today, being citable by AI assistants is just as important. AI search is now one of the fastest-growing consumer use cases in history, and the users who click through from ChatGPT or Perplexity answers tend to be more qualified and more likely to convert. 

    This is a critical issue in using AI for content marketing that Scrunch AI is addressing. With prompt-level data from ChatGPT, you can access sentiment, ranking position, and frequency of citations. These insights help you quantify the AI share-of-voice and refine content strategy around what AI-driven search engines surface.

    A unique feature in itself, Scrunch’s Agent Experience Platform (AXP) creates a parallel AI-ready version of your site. It is served invisibly to AI agents, optimized for LLMs, and mapped to your sources of truth.

    Scrunch AI best features

    • Surface source attribution by identifying which third-party domains AI systems use to reference your brand, highlighting credible vs outdated or misleading sources
    • Update visibility data every three days, delivering near-real-time insights into how your brand appears as AI systems evolve
    • Support agency workflows with bulk prompt uploads, pitch-ready marketing dashboards, and partner tools via the Agency Partner Program

    Scrunch AI limitations

    • Scrunch simulates how agents perceive your content, but lacks technical SEO tools to diagnose schema issues, crawl blocks, or LLM indexing problems

    Scrunch AI pricing

    • Starter: $300/month
    • Growth: $500/month
    • Enterprise: Custom pricing 

    Scrunch AI ratings and reviews

    • G2: Not enough reviews
    • Capterra: Not enough reviews
    What are real-life users saying about Scrunch AI?

    Here’s a G2 review:

    Scrunch is consistently releasing new features that other tools often can’t compare to. They base these new releases around client requests – if you have Scrunch and want a certain feature, it’s likely they can make it happen. Beats similar generative engine analyzers/trackers.

    🧠 Did You Know? Ranking on Google’s first page strongly correlates (around 0.65) with being mentioned by LLMs, while ranking well on Bing also matters, though to a slightly lesser extent.

    7. AthenaHQ

    Built by former Google engineers, AthenaHQ focuses on prompt intelligence at scale. It tracks brand mentions, sentiment, prompt data, and content gaps across platforms. Plus, it offers a unified dashboard that merges analytics with actionable insights.

    What sets Athena apart is its Prompt Volume dashboard and Monitoring tools, which break down exactly where you’re mentioned, how often, and how that’s changing over time.

    Its Action Center then recommends specific fixes like targeting neglected topics, adjusting page structure, or responding to competitor gains.

    AthenaHQ best features

    • Leverage Athena’s proprietary Query Volume Estimation Model to estimate prompt volume, identify trending prompts, and get a region-based analysis 
    • Identify AI knowledge gaps and get specific insights tailored to your niche with Action Center 
    • Track AI citations, monitor competitors, and geographic data globally with Athena Monitoring 

    AthenaHQ limitations

    • Athena lacks keyword research, SERP analysis, or technical SEO features

    AthenaHQ pricing

    • Starter: $295+/month
    • Enterprise: Custom pricing

    AthenaHQ ratings and reviews

    • G2: Not enough reviews
    • Capterra: Not enough reviews

    What are real-life users saying about AthenaHQ?

    Here’s a G2 review:

    The dashboards are intuitive, and it was incredibly easy to integrate into our existing systems.

    👀 Did You Know? In prompt engineering, token optimization isn’t just about staying within model limits—it’s about increasing clarity and precision. Techniques like leading with instructions, separating context from the task, and removing filler language help AI models generate more focused and cost-effective responses.

    ⚡ Template Archive: Tired of blank-page syndrome when using AI tools? AI prompt templates eliminate guesswork and help you get better, faster results from ChatGPT, Claude, and other LLMs—whether you’re writing content, planning a strategy, or running an analysis.

    8. Rankscale

    RankScale is built for agencies and consultants managing multiple clients’ AI search performance. Unlike one-brand trackers, it supports multi-brand visibility tracking within a single account, making it useful for marketing and SEO agencies managing multiple client sites. 

    As an SEO agency software, Rankscale tracks your presence across ChatGPT, Perplexity, Gemini, Claude, DeepSeek, xAI Grok, and Microsoft Copilot. You get prompt-level data on when, where, and how your brand (or your client’s) appears in AI-generated results.

    The free AI Search Visibility and Ranking Analysis feature crawls your website, uses AI to generate prompts your audience might ask, and runs those queries through live AI engines. You get an instant snapshot of how visible and how replaceable your brand is in the AI discovery layer.

    Rankscale best features

    • Aggregate all your brand performance, citation data, and sentiment analysis in a dynamic marketing dashboard 
    • Track key indicators like visibility score, sentiment mentions, citations, average positions, and detection rates for your AI presence 
    • Get an overall website readiness score of your website with a detailed breakdown of your site’s preparedness 

    Rankscale limitations

    • RankScale shows results, but doesn’t interpret model behavior or suggest tactical improvements

    Rankscale pricing

    • Essentials: $20/month
    • Pro: $99/month
    • Enterprise: $780/month

    Rankscale ratings and reviews

    • G2: Not enough reviews
    • Capterra: Not enough reviews

    📌 What You Should Also Know: Tracking AI visibility is only half the battle—executing on it requires structured workflows. Whether you’re updating dozens of pages for prompt-level improvements or coordinating cross-functional GEO efforts, you need to have a system for SEO project management is essential. 

    From assigning fixes to monitoring implementation timelines, this guide to SEO project management shows how to turn visibility insights into action when you’re managing multiple stakeholders, writers, or technical tasks.

    9. Mangools AI Search Grader

    Why does AI search visibility matter even if you’re a small brand or solo marketer? Because AI assistants like ChatGPT and Perplexity are shaping how people discover content. Most independent businesses have no idea whether they’re being mentioned or overlooked.

    Mangools AI Search Grader offers a simple, no-login-needed way to answer that question. This free tool scans your site, analyzes your content with AI, and simulates real AI search behavior. It then generates relevant prompts based on your domain. You also get an AI Search Score, average rank, and competitor citations.

    It is suitable for marketers who want a fast reality check for using ChatGPT for SEO, without investing in a full GEO suite. While it’s not built for ongoing tracking, it’s one of the easiest ways to benchmark your brand’s visibility in AI-generated answers. 

    Mangools AI Search Grader best features

    • Generate quick insights on visibility, average ranking, and an easy-to-understand AI search optimization score (0–100) that reflects weighted performance across AI models
    • Get relevant prompts generated from your niche description to surface the most impactful ways you appear
    • Multiple AI model analyses to get a comprehensive view of your brand’s performance across eight AI models 

    Mangools AI Search Grader limitations

    • It gives you a useful starting point, but no way to see prompt trends, ranking shifts, or AI response changes

    Mangools AI Search Grader pricing

    • Free
    • Basic: $24.5/month per user
    • Premium: $34.26/month per user
    • Agency: $63.50/month per user

    Mangools AI Search Grader ratings and reviews

    • G2: 4.7/5 (80+ reviews)
    • Capterra: Not enough reviews

    What are real-life users saying about Mangools AI Search Grader?

    Here’s a G2 review:

    Mangools combines simplicity with powerful functionality. The keyword tool (KWFinder) is very intuitive. The dashboard is clear and easy for team members with little SEO experience.

    10. Profound

    Considering that 98% of B2B buyers have adopted generative AI for self-guided information in their buying process, generative engine optimization is mission-critical for your business.  

    Profound is a full-stack GEO platform built specifically for enterprise teams that want to take control of how their brand is represented in AI search algorithms. From branded prompt tracking to sentiment analysis and competitor comparison, you get a 360º view of your AI search footprint.

    Its Conversation Explorer and Agent Analytics let you simulate how AI assistants crawl, interpret, and cite your content. Also, the platform’s performance dashboards turn GEO insights into executive-ready reporting.

    Profound best features

    • Surface citation sources and frequency to pinpoint which domains or pages influence AI-generated responses about your brand
    • Perform AI crawler audits to verify how LLM bots access your site, detect indexing issues, and optimize pages for structured data and AI-ready formats
    • Enterprise-grade SOC 2 TYPE II compliance and single sign-on (SSO) for brands that need robust security and data protection

    Profound limitations

    • Focuses exclusively on AI-driven visibility and does not support organic keyword tracking or traditional SEO workflows

    Profound pricing

    • Starter: $99/month
    • Growth: $399/month
    • Enterprise: Custom pricing

    Profound ratings and reviews

    • G2: 4.7/5 (40+reviews)
    • Capterra: Not enough reviews

    What are real-life users saying about Profound?

    Here‘s a G2 review:

    At its most basic, Profound gives us a way to measure an entirely new discovery channel, but their tools have evolved consistently to continue further enablement. The open feedback loop we have with the Profound team has made it possible to do more with less in a rapidly changing environment.

    11. Surfer SEO

    You’re optimizing a blog, landing page, or resource hub. You need it to rank and get cited by AI tools like ChatGPT. But where do you start: new content or existing assets? Surfer simplifies the decision for you. 

    You begin by auditing what you already have using the Content Audit tool. It identifies underperforming pages, gaps in topical coverage, and competitor benchmarks, showing what to update first. Content Editor guides your rewrites using data-backed suggestions for keywords, structure, and length based on what’s working in search and favored by LLMs.

    To plan what’s next, you use Topical Map, an AI tool for keyword search to cluster keywords and concepts into interconnected content themes. Surfer’s Grow Flow is like an SEO assistant, recommending weekly, bite-sized optimization tasks to keep your site evolving.

    Surfer SEO best features

    • Analyze SERPs deeply using the SERP Analyzer, which compares over 100–500 ranking factors, like headings, word count, media placement, and internal link structure
    • Audit existing pages instantly, connecting with Google Search Console to unearth underperforming content and deliver automated weekly recommendations
    • Change geographic targeting and device type to tailor recommendations based on local SERP behavior or mobile vs. desktop performance

    Surfer SEO limitations

    • Pages that rely on infinite scroll or dynamic JavaScript rendering may not be fully audited, skewing recommendations

    Surfer SEO pricing

    • Essential: $99/month per user
    • Scale: $219/month per user
    • Enterprise: Custom pricing

    Surfer SEO rating and reviews

    • G2: 4.8/5 (500+ reviews)
    • Capterra: 4.9/5 (400+ reviews)

    What are real-life users saying about Surfer SEO?

    Here’s a Capterra review:

    It has been great so far. We have not used much of the AI aspects of Surfer as the content that we do have we are just trying to bring more value to our customers with.

    12. MarketMuse

    When you’re managing content for a large site, you need a system to plan, scale, and optimize content that performs well in search engines. It should also be visible in AI-generated answers. MarketMuse is an AI-powered content intelligence platform that helps you manage multiple and massive client inventories. 

    The Planning feature maps topic clusters and identifies content gaps across your site or vertical. What to write, update, or consolidate will be based on this information. With the Brief Generator, you can build detailed, SEO-ready outlines quickly. This SEO tool gives you target keywords, questions to answer, subheadings, and internal link suggestions.

    When the draft is ready, using the Optimize feature, it’s easier to assess if the content has topical authority. You need this for both ranking on traditional search engines and AI citations. 

    MarketMuse best features

    • Audit content inventory automatically to highlight pages that need refreshes 
    • Get real-time feedback on how your articles stack up to MarketMuse’s topic models 
    • Recommend internal and external links via the Connect feature, which suggests pages to link from or link to

    MarketMuse limitations

    • Because its true value comes from scaling topic clusters and large content inventories, MarketMuse may be overkill for teams publishing just 2–3 articles per month

    MarketMuse pricing

    • Free
    • Custom pricing

    MarketMuse ratings and reviews

    • G2: 4.6/5 (200+ reviews)
    • Capterra: 4.6/5 (20+ reviews)

    What are real-life users saying about MarketMuse?

    Here’s a Capterra review:

    Our content better meets the needs of our readers, it expedites and improves our content strategies, and our rankings in Google have improved.

    13. HubSpot AI Search Grader

    If you’re just beginning to explore how AI search engines like ChatGPT-4o, Perplexity, or Gemini affect your brand, HubSpot’s AI Search Grader is a good starting point. Before you invest in a full-scale GEO platform to use AI in SEO extensively, this free tool gives you a snapshot of how your brand is performing in AI-powered search. 

    The AI search grader analyzes your brand’s visibility and perception across AI assistants, offering an AI Visibility Score. You get data for how often your brand is mentioned and how you’re positioned versus competitors. It also shows top citations and brand sentiment, giving you an instant benchmark.

    While it doesn’t replace prompt-level monitoring or multi-engine tracking, HubSpot’s grader acts as a frictionless entry point into AI overviews. The typical use case is for early discovery and internal reporting.

    HubSpot AI Search Grader best features

    • Receive a comprehensive AI performance report to fuel your growth marketing strategy 
    • Track source quality and evaluate the variety and completeness of available information about your brand across digital channels 
    • Understand how your brand archetype influences performance and whether you’re positioned as a leader, challenger, or niche player in your industry 

    HubSpot AI Search Grader limitations

    • The tool generates comparison brands automatically, so you can’t choose which competitors to benchmark

    HubSpot AI Search Grader pricing

    • Free

    HubSpot AI Search Grader ratings and reviews

    • G2: Not enough reviews
    • Capterra: Not enough reviews

    What are real-life users saying about HubSpot AI Search Grader?

    Here’s a TrustRadius review:

    It is our central CRM and marketing automation tool. We use inboxes, deals, contacts, companies, and more every day. Other features that we utilize often are forms, feedback surveys, workflows, and email features. In short, it is a crucial part of our business that is heavily utilized across all teams, both for customer and internal communications.

    👀 Did You Know? AI search engine Platforms like ChatGPT and Perplexity often cite sources from Google’s top 10 search engine results. Perplexity pulls from them in over 90% of cases, and Google AI Overviews around 85%, while ChatGPT lags at about 44%.

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    Other AI Tools for SEO

    All the tools in this list show you where your brand stands in AI search. However, if you plan to centralize all your SEO and content activities, you will need another tool. 

    PS: That’s also the in-house favorite for marketing project management

    ClickUp

    Generative Engine Optimization (GEO) tools help you adapt, but here’s the problem: insights about AI visibility still need to turn into actual content updates, task assignments, and publishing workflows.

    ClickUp bridges this gap as the world’s first Converged AI Workspace. Instead of jumping between GEO analytics, content docs, and project trackers, ClickUp brings them together.

    Spot a content gap? Create a task directly from your research. Need to update existing content for AI search? Assign it with full context—the original post, competitor analysis, and target keywords—all in one place.

    ClickUp eliminates Work Sprawl by providing 100% context and a single workspace where humans and AI agents collaborate—from strategy to published content that actually ranks in ChatGPT and Perplexity responses. Think of it as a unified platform that hosts your entire content lifecycle, from strategy to delivery. 

    Now, let’s see how your SEO and content teams can best use ClickUp for Marketing Teams

    Start with ClickUp Brain to generate content briefs, headlines, or first-draft outlines tailored to a specific task. Whether you’re launching a blog series or writing product copy, Brain can auto-suggest ideas based on your goals, tone, or persona inputs.

    ClickUp Brain
    Speed up your content creation with ClickUp Brain

    Additionally, like BrainGPT Brain also supports multiple AI models, including Gemini, Claude, and ChatGPT. This flexibility means you can experiment with prompts, angles, and formats that are more likely to be interpreted and cited by different AI search engines under the same roof.

    Choose between different AI models in Brain for generative engine optimization
    Choose between different AI models in Brain for generative engine optimization

    When you have all your content ideas for search intent, user queries, etc., related to generative engine optimization, you would want to store them in an editable doc. ClickUp Docs is centrally accessible for all, where you organize everything from campaign briefs and SOPs to style guides. 

    You can add comments, videos, spreadsheets, and format tables. The best part is that all this is linked to the tasks they support—so strategy and execution never drift apart.

    Using ClickUp Brain to generate a blog post in ClickUp Docs

    For execution, using ClickUp Tasks, you can assign writing, editing, and design deliverables with built-in content suggestions from Brain. You can set Custom Fields for SEO metadata, asset links, or due dates. 

    If you need to map dependencies and collaborate visually in real-time, ClickUp Whiteboards comes to your rescue. When content is ready for review, switch to Proofing Mode, where stakeholders can leave feedback directly on images, PDFs, or videos. 

    ClickUp’s Whiteboards
    Collaborate with your content and SEO team via ClickUp’s Whiteboards while brainstorming keyword ideas for AI-powered search engines

    Once you uncover where your brand shows up in AI-generated answers, the real work begins: acting on those insights. ClickUp’s Agents are designed for this. They automate the next step in your content workflow based on structured, repeatable tasks.

    Autopilot Agents
    Use Autopilot Agents with intelligent assistance to handle ambiguity or make contextual decisions

    These AI Agents are like autonomous assistants. They can be customized for specific jobs, like summarizing meetings based on traditional SEO strategies, answering questions on project status, delivering weekly reports, and more. No prompt engineering or AI setup required. 

    When you want to track marketing KPIs such as campaign performance, content volume by type, SEO project velocity, and team bandwidth, ClickUp Dashboards lets you do all that in one place.

    ClickUp Dashboards : best ai tools for generative engine optimization
    Track critical metrics and KPIs using ClickUp Dashboards

    You can create custom widgets to monitor blog pipeline status, launch timelines, or engagement metrics across platforms. You can also track chatbot deflection rates, average handling time, and customer satisfaction scores—all linked to real-time task data.

    ClickUp offers pre-built templates for content calendars, brand guidelines, campaign briefs, creative requests, and other marketing workflows. They save you hours of operational work at every step of your operations. 

    Plan your content and other marketing assets with ClickUp Content Calendar Template

    For instance, you can try the ClickUp Content Calendar Template. It centralizes all your content plans in one place while staying flexible enough to match your process. You can use it to schedule posts, assign tasks, track approvals, and ensure every piece of content aligns with your larger campaigns.

    ClickUp best features

    • Record and share instant context: Use ClickUp Clips to capture screen recordings with audio and attach them directly to tasks or comments
    • Automate repetitive work: Streamline recurring actions with ClickUp Automations, from assigning tasks to updating statuses
    • Centralize your tech stack: onnect your marketing tech stack for AI search optimization, including Slack, HubSpot, and other tools using ClickUp Integrations 
    • Run faster standups and retros: Use ClickUp Syncups to organize async team check-ins, share updates, and track blockers—without the need for real-time meetings
    • Align teams with campaign briefs: Kick off marketing campaigns faster using ClickUp’s Campaign Brief Template with sections for goals, channels, timelines, and key messaging
    • Ensure brand consistency at scale: Document voice, visuals, and tone with brand guideline templates for consistency across all marketing channels 
    • Manage end-to-end SEO projects: Plan, delegate, and track your SEO initiatives using the ClickUp SEO Research and Management Template, tailored for keyword tracking, audits, and content optimization

    ClickUp limitations

    • Although ClickUp Brain generates keyword ideas, it isn’t a traditional keyword research tool with search data included

    ClickUp pricing

    free forever
    Best for individual users
    Free Free
    Key Features:
    60MB Storage
    Unlimited Tasks
    Unlimited Free Plan Members
    unlimited
    Best for small teams
    $7 $10
    per user per month
    Everything in Free +
    Unlimited Storage
    Unlimited Folders and Spaces
    Unlimited Integrations
    business
    Best for mid-sized teams
    $12 $19
    per user per month
    Everything in Unlimited +
    Google SSO
    Unlimited Message History
    Unlimited Mind Maps
    enterprise
    Best for many large teams
    Get a custom demo and see how ClickUp aligns with your goals.
    Everything in Business +
    White Labeling
    Conditional Logic in Forms
    Subtasks in Multiple Lists
    * Prices when billed annually
    The world's most complete work AI, starting at $9 per month
    ClickUp Brain is a no Brainer. One AI to manage your work, at a fraction of the cost.
    Try for free

    ClickUp ratings and reviews

    • G2: 4.7/5 (10,370+ reviews)
    • Capterra: 4.6/5 (4,490+ reviews)

    What are real-life users saying about ClickUp?

    Here’s a G2 review:

    The new Brain MAX has greatly enhanced my productivity. The ability to use multiple AI models, including advanced reasoning models, for an affordable price makes it easy to centralize everything in one platform. Features like voice-to-text, task automation, and integration with other apps make the workflow much smoother and smarter.

    Summarize this article with AI ClickUp Brain not only saves you precious time by instantly summarizing articles, it also leverages AI to connect your tasks, docs, people, and more, streamlining your workflow like never before.
    ClickUp Brain
    Avatar of person using AI Summarize this article for me please

    Putting it all Together: ClickUp Centralizes Your Generative Engine Optimization Strategies

    Before you go, here’s a quick GEO checklist to help your brand stay visible in AI-generated results:

    • Audit where your brand is cited across all AI search platforms
    • Compare citation frequency with competitors
    • Structure your content for effective generative search engines, not just for Google
    • Lastly, focus on providing value. Organic traffic, regardless of traditional SEO or generative AI search, will follow

    Want to manage all of this in one place? With ClickUp, you can build a GEO content calendar, assign optimization tasks, use AI to draft briefs, and track progress—all in one dashboard.

    Sign up on ClickUp for free to get started. 

    Everything you need to stay organized and get work done.
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