Semrush alternatives Blog Feature

10 Best Semrush Alternatives to Elevate Your SEO in 2024

If you want to scale your company, you can’t ignore search engine optimization (SEO).

Developing a powerful SEO strategy can help move your website up the ranks in Google. That way, whenever a potential customer types words or phrases related to your products or services into a search engine, your company will be one of the first listed.

Translation: If you aren’t investing an SEO strategy, you could be leaving qualified leads on the table. 😬

To launch an SEO strategy, you need the right software. Semrush is an SEO tool that can help with link building, content marketing, keyword research, and competitor research. If you’re considering Semrush to boost your search rankings or looking to replace it, keep reading. Below, we dive into the top 10 best Semrush alternatives for SEO. 🤩

What Should You Look for in a Semrush Alternative?

Semrush is a powerful SEO and content marketing tool helping companies improve their visibility in search engines. If you’re looking for a replacement, keep an eye on other SEO tools complete with the following functionality:

  • In-depth keyword research tool: The right platform should help you uncover which keywords you should target to capture new customers 👏
  • AI content creation: Advanced SEO tools don’t just optimize existing content—they help write new articles and attract potential prospects
  • Integrations with paid traffic: If possible, search for a platform where you can manage your organic and paid traffic. Many platforms allow you to manage social media ads and Google Ads from one place
  • Backlink checker: Backlinks are links across the internet that direct to your website (i.e., referral traffic). The more backlinks you have, the more quickly you can build up your authority on Google. An all-in-one SEO tool will help you fix broken links and offer backlink analysis to identify new link opportunities
  • Competitive research: Remember, your competitors are also aiming for those top, coveted spots in Google. The right Semrush alternative will help you track competitor rankings, understand their top keywords, and dive into their backlinks

The 10 Best Semrush Alternatives to Use in 2024

Ready to improve your company’s performance in search engines? To start investing in a tried-and-true SEO strategy, consider these top Semrush alternatives:

1. SE Ranking

Semrush alternatives: tracking and monitoring competitor websites using SE Ranking
via SE Ranking

SE Ranking is an all-in-one SEO toolkit and Semrush alternative helping you move up the ranks in search engines. With SE Ranking, you can track your rankings, monitor backlinks to your website, conduct a full website audit, or check each individual page for SEO. 

Plus, you get access to a full suite of analytics, so you can understand which type of traffic (organic or paid) flows to your website, rank tracking on your top keywords, and suggestions for how to improve SEO for each page or blog post.

SE Ranking best features

  • Get AI-powered optimization tips for each web page or blog post
  • Track keyword rankings for your company and your competitors
  • Easily conduct keyword research and discover related long-tail keywords
  • Analyze existing referral traffic and spy on competitors’ referrals to discover where they get backlinks from
  • Run a full website audit to understand every issue (major or minor) that could interfere with search rankings

SE Ranking limitations

  • You have to pay extra to access some tools
  • Most metrics only report on organic traffic, which can be frustrating if you run social media or PPC (pay per click) ads

SE Ranking pricing

  • Essential: $44/month
  • Pro: $87.20/month
  • Business: $191.20/month

SE Ranking ratings and reviews

  • G2: 4.8/5 (1,200+ reviews)
  • Capterra: 4.8/5 (200+ reviews)

2. Similarweb

Semrush alternatives: website auditor, top-ranking websites list, and a website-versus-mobile checker in Similarweb
via Similarweb

Similarweb is an SEO and digital marketing platform that helps companies better understand their audience and outpace the competition. It offers plenty of free tools, including a website auditor, top-ranking websites list, and a website-versus-mobile checker. 

With the paid platform, users can better understand buyer personas, monitor digital performance against competitors, and conduct market research across 210+ industries.

Similarweb best features

  • Increase conversions through ad intelligence tools
  • Leverage 50+ traffic and engagement metrics for a thorough competitive analysis
  • Analyze over 100 million websites to better understand your target audience
  • Stay on top of upcoming market trends to tweak your digital marketing strategy

Similarweb limitations

  • The pricing structure may be limiting to some companies, particularly small businesses
  • The dashboard can be overwhelming and can make it difficult to find what you’re searching for

Similarweb pricing

  • Starter: $125/month for one user
  • Professional: $333/month for one user
  • Team: Custom pricing
  • Enterprise: Custom pricing

Similarweb ratings and reviews

  • G2: 4.5/5 (900+ reviews)
  • Capterra: 4.7/5 (95+ reviews)

3. Serpstat

Semrush alternatives: conducting keyword research in Serpstat
via Serpstat

Serpstat is an Semrush alternative fueling companies to increase their rankings in search results. With Serpstat, you can conduct keyword research for organic and paid traffic, run a backlink analysis, and track rankings for your competitors. 

Plus, Serpstat comes complete with AI content analysis tools, allowing you to write articles, generate titles and meta descriptions, and get ideas for social media posts.

Serpstat best features

  • Use the AI writing tools to draft entire articles from a single sentence
  • Run a competitor analysis to understand (and target) their most successful keywords
  • Upload up to 50,000 keywords to the clustering tool to group them by search engine results page (SERP) similarity
  • Run a site audit to find crucial SEO errors that could impact your rankings

Serpstat limitations

  • It can be difficult to customize reports
  • Some tutorials are outdated now that the platform released new features

Serpstat pricing

  • Individual: $45/month
  • Team: $85/month
  • Agency: $335/month
  • Enterprise: Custom pricing

Serpstat ratings and reviews

  • G2: 4.6/5 (400+ reviews)
  • Capterra: 4.7/5 (100+ reviews)

4. CognitiveSEO

Semrush alternatives: analyzing and tracking keyword rankings in CognitiveSEO
via CognitiveSEO

CognitiveSEO is a cloud-based platform allowing companies and digital agencies to analyze website traffic, conduct on-page SEO site traffic, and track search volume for competitors. With CognitiveSEO, you can find backlink opportunities, spot fluctuations in the Google algorithm, and find keyword suggestions for your content plan. 

Plus, the on-page SEO checker will crawl your site for errors that could negatively impact search rankings.

CognitiveSEO best features

  • Aggregate backlink data to discover your best referral sources
  • Leverage the SERP Checker Tool to track keyword rankings at the universal, local, and mobile level
  • Customize your own dashboard with 35+ metrics to understand SEO data in real time
  • Use the content optimization tool to find keyword opportunities for each piece of content

CognitiveSEO limitations

  • The sheer amount of data and available features can be overwhelming for beginners
  • The platform doesn’t have as many customizations as some competitors

CognitiveSEO pricing

  • Starter: $129.99/month
  • Premium: $199/month
  • Elite: $499/month

CognitiveSEO ratings and reviews

  • G2: 4.4/5 (70+ reviews)
  • Capterra: 4.5/5 (2 reviews)

5. Ahrefs

Semrush alternatives: analyzing keyword difficulty and calculating traffic potential in Ahrefs
via Ahrefs

Ahrefs offers a user-friendly interface to help boost your SEO and marketing efforts. With Ahrefs, you can see how much search traffic your competitors get, study what your customers type into Google, find critical SEO issues that hurt your site’s performance, and monitor your rankings of thousands of keywords.

Ahrefs best features

  • Use the site explorer to get an exhaustive analysis on your overall SEO health score and all possible SEO errors
  • Get thousands of keyword ideas, including their ranking difficulty and how they most boost your traffic
  • Uncover top-performing content and thousands of link building opportunities
  • Get an in-depth search and backlink profile of any website, including competitors

Ahrefs limitations

  • The learning curve can be steep for beginners
  • Currently, there are no AI tools that can be used for content generation

Ahrefs pricing

  • Lite: $99/month
  • Standard: $199/month
  • Advanced: $399/month
  • Enterprise: $999/month

Ahrefs ratings and reviews

  • G2: 4.5/5 (500+ reviews)
  • Capterra: 4.8/5 (500+ reviews)

6. Raven Tools

Screenshot of Raven Tools' dashboard
via Raven Tools

Raven Tools is an SEO and reporting platform built for SEO and content marketing agencies. It comes complete with a number of advanced features, including backlink tools, keyword explorer, marketing reports, and a competitive analysis toolset.

Raven Tools best features

  • Report on all paid and organic traffic in one place, pulling data from Moz, Facebook Ads, Instagram Ads, Bing Ads, Google Search Console, and more
  • Research competitor domains through four SEO data sources, identifying over 20 data points
  • Check your SERPs monthly, weekly, or even daily
  • Manage social media campaigns for multiple clients all in one place

Raven Tools limitations

  • The platform is primarily built for agencies, not individual businesses
  • The sheer amount of data can be overwhelming to new users

Raven Tools pricing

  • Small Biz: $39/month
  • Start: $79/month
  • Grow: $139/month
  • Thrive: $249/month
  • Lead: $399/month

Raven Tools ratings and reviews

  • G2: 4.2/5 (100+ reviews)
  • Capterra: 4.5/5 (100+ reviews)

7. Moz Pro

Moz Pro's Site Crawl statistics dashboard
via Moz Pro

Moz Pro is one of the most well-known Semrush alternatives available, allowing companies to increase web traffic and ultimately move up the ranks in search engines. With the keyword explorer, you can enter any URL to understand exactly which target keywords are the best fit. You can also build up your domain authority through in-depth backlink research to identify new opportunities.

Moz Pro best features

  • Run weekly site audits to understand technical SEO issues that could interfere with rankings
  • Get a SERP analysis breakdown of keywords, understanding why pages rank the way they do
  • Use the on-page website optimization tool to get step-by-step instructions on how to boost rankings
  • Create a content calendar by generating ideas of similar topics from top-ranking sites

Moz Pro limitations

  • The keyword analysis is focused on high-volume, highly competitive search terms
  • The pricing plans are higher than some of their direct competitors

Moz Pro pricing

  • Standard: $69/month
  • Medium: $129/month
  • Large: $209/month
  • Premium: $419/month

Moz Pro ratings and reviews

  • G2: 4.3/5 (300+ reviews)
  • Capterra: 4.5/5 (300+ reviews)

8. SEO PowerSuite

Arrow pointing at the Create a new account link in SEO PowerSuite
via SEO PowerSuite

SEO PowerSuite is a powerful SEO software helping companies improve their visibility online. The software is divided into four solutions: Rank Tracker, WebSite Auditor, SEO SpyGlass, and LinkAssistant. With all four, companies can measure keyword difficulty, develop a content marketing plan, and conduct link prospecting to help build up domain authority.

SEO PowerSuite best features

  • Run an SEO audit to crawl your entire site for technical issues
  • Identify spammy backlinks to improve content rankings
  • Check and track rankings for local search results and Google Maps

SEO PowerSuite limitations

  • The platform is divided into four separate solutions versus one combined platform
  • It’s not a cloud-based platform

SEO PowerSuite pricing

  • Free version: $0
  • Professional: $299/year
  • Enterprise: $499/year

SEO PowerSuite ratings and reviews

  • G2: 4.5/5 (400+ reviews)
  • Capterra: 4.5/5 (200+ reviews)

9. SpyFu

Managing CPC campaigns in SpyFu
via SpyFu

SpyFu is an all-in-one Semrush alternative allowing you to manage CPC (cost per click) campaigns, dive into historical data, and run SEO reports. With SpyFu, you can run a competitive analysis, research backlink opportunities, manage unlimited keyword and domain projects, and customize reports to fit your unique SEO needs.

SpyFu best features

  • Get access to historical data for ranking history and backlinks
  • Dive into your competitors’ Google Ads keywords and ads through PPC tools
  • Simplify your SEO project management by creating keyword groups and setting up notifications

SpyFu limitations

  • The data for low-volume keywords can be limited
  • There have been reports for data not being accurate 100% of the time

SpyFu pricing

  • Basic plan: $39/month
  • Professional plan: $79/month

SpyFu ratings and reviews

  • G2: 4.6/5 (500+ reviews)
  • Capterra: 4.5/5 (100+ reviews)

10. Ubersuggest

Keyword Generator page in Ubersuggest
via Ubersuggest

Ubersuggest is an easy-to-use SEO and content management platform that can be accessed through a personal dashboard or Chrome extension. Through the platform, you can identify the best keyword opportunities for your site, run a technical site audit, and uncover new backlink opportunities.

Ubersuggest best features

  • Get daily notifications on ranking updates and critical SEO issues on your website through your dashboard
  • Download the Chrome extension to analyze SEO data for any site you visit
  • Find the exact web pages that generate the best SEO traffic

Ubersuggest limitations

  • Currently there’s no mobile app
  • It pulls data from limited sources, primarily Google Analytics

Ubersuggest pricing

  • Individual: $29/month
  • Business: $49/month
  • Enterprise: $99/month

Ubersuggest ratings and reviews

  • G2: 4.2/5 (100+ reviews)
  • Capterra: 4.4/5 (80+ reviews)

Other Marketing Tools

Want to take your digital marketing efforts to the next level? With the right marketing tools, you can brainstorm new content ideas, simplify project management, and ultimately attract new customers. 🎉

ClickUp

Writing a project brief using ClickUp’s AI tool
ClickUp AI can generate endless document types like project briefs, lesson plans, and other documents to speed up your workflow.

ClickUp is the all-in-one platform productivity platform where SEO agencies and marketing teams can organize campaigns, brainstorm ideas, draft new content, and assign tasks. With ClickUp AI, marketers can launch marketing campaigns at lightning speed, designing content briefs, collaborating on new ideas, and publishing new content.

Plus, with ClickUp’s vast template library, you never need to start a marketing campaign from scratch. 👊

ClickUp best features

  • Collaborate over all written materials like emails, blog posts, and social media posts with ClickUp Docs
  • Simplify project management and never miss an assignment with notifications, comments, and ClickUp Tasks
  • Generate project workflows and imagine new campaigns with ClickUp Whiteboards

ClickUp limitations

  • Some features are not yet available on mobile
  • The platform may be overwhelming to new users

ClickUp pricing

  • Free Forever
  • Unlimited: $7/month per user
  • Business: $12/month per user
  • Enterprise: Contact for pricing
  • ClickUp AI is available on all paid plans for $5 per Workspace

ClickUp ratings and reviews

  • G2: 4.7/5 (9,000+ reviews)
  • Capterra: 4.7/5 (3,000+ reviews)

Improve Your Search Visibility With Semrush Alternatives

SEO tools help conduct keyword research, keep tabs on your competitors, draft driven content, and ultimately improve rankings using search engine optimization. The right Semrush alternative will help you boost your web traffic and ultimately land more sales online.

Rich Formatting and Slash Commands in ClickUp Docs
Use ClickUp Docs to manage important documents and foster team collaboration

If you’re looking for the all-in-one, AI-powered marketing platform that can support your SEO efforts, try ClickUp. ClickUp offers a complete suite of tools like Docs, Whiteboards, and Task management to help simplify project management and launch your next campaign.

To get started, try ClickUp today. 🙌

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