Best Miro Customer Journey Templates to Visualize UX

Ever wonder why most companies claim that understanding customer needs is their top priority, yet still struggle to pinpoint where users actually drop off?

The problem isn’t a lack of data, it’s a lack of clarity. You’ve run customer interviews, collected feedback, and identified pain points. But without a visual customer journey map, those insights stay scattered across spreadsheets and email threads.

This is exactly why teams turn to Miro customer journey templates. Instead of debating what the customer experience looks like, these templates let you map it out—complete with emotions, touchpoints, and those critical moments where users either convert or drop off.

In this article, we will walk you through the best Miro customer journey templates and also share some free ClickUp templates.

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Customer Journey Templates at a Glance

Here’s your quick glance at all the templates in the blog:

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What Makes a Good Miro Customer Journey Template? 

When you are choosing a customer journey template in Miro, keep these points in mind so you don’t waste time on the wrong one: 👇

• Clarity: Pick a template that clearly shows each stage of the journey to trace how a user moves from awareness to decision
• Customization: Ensure the template allows easy edits, like adding multiple touchpoints or cutting steps, so it adapts to your product or service instead of the other way around
• UX focus: Choose a template that highlights user needs, frustrations, and emotions, not just business goals. This keeps your mapping centred on improving real experiences
• Adaptability: Look for a template that works across industries. It should fit an app sign-up flow, an online checkout, or even an in-store service journey
• Pre-built sections: Select templates that come with pre-built areas for personas, goals, touchpoints, and channels
• Collaboration: Check if the template allows your team to edit in real time, add comments, and contribute without confusion

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Free Miro Customer Journey Templates 

Each user journey map template is designed to spark collaboration, simplify mapping, and give your team a clear view of the end-to-end customer experience. Let’s explore them together:

1. Behavior Design Mapping (Journey) Template

The Behaviour Design Mapping (Journey) Template by Miro focuses on a small part of the customer journey. It caters to one specific action or behaviour you want users to take.

After doing so, you can work backwards from that action using the COM-B model (Capability, Opportunity, Motivation → Behavior) to see what’s helping or stopping users from doing it. With this mapping, it becomes easier to identify where problems arise and then brainstorm ways to either eliminate that friction or utilize it in a smart, intentional manner.

Why you’ll love this template: 

• Map out stages, actions, and pain points to see exactly where users get stuck
• Brainstorm intervention strategy ideas directly on the board, tied to each friction or barrier
• Feed this micro-journey into a higher-level map so it aligns with your broader UX flows

2. The Customer Journey Template

If you need a big-picture view of how customers engage with your business at different touchpoints, the Miro Customer Journey Template lays it all out. It makes it easy to frame customer actions, map gains and pains, and capture the customer’s emotional mood along the way. You can use it as your go-to starter kit for aligning teams on the real customer experience, from first contact to long-term loyalty.

Why you’ll love this template: 

• Guide teams through a structured ‘Frame, Act, Feel’ process to capture actions, touchpoints, and emotions
• Run ready-made workshop sessions that can be completed in 90–120 minutes with clear step-by-step instructions
• Customize the template with your own branding, offline print formats, or additional R Sprint activities

🎁 Bonus: According to the Zendesk Customer Experience (CX) Trends Report, brands using AI-powered customer experiences see a 22% lift in retention and a 49% boost in cross-sell opportunities. 

Journey maps help you identify pain points, but the real edge comes when you can connect those maps to your actual work context. That’s where ClickUp Brain comes in. It unifies tasks, notes, chats, CRM data, and ties customer feedback together. 

With Brain, you can take any customer journey map and annotate ‘moments to personalize.’ Brain analyzes feedback and team notes to flag touchpoints where a tailored message, product recommendation, or support action could make the biggest impact.

Try ClickUp Brain for free!

3. Story Mapping Template

The Miro Story Mapping Template is all about breaking a big product idea into smaller, manageable steps your team can actually act on. Rather than jumping straight into development, it helps teams map out who the users are, what actions they take, and what assumptions they are making, so the bigger picture becomes obvious. 

Based on Teresa Torres’ Continuous Discovery Habits, this approach helps you turn vague feature requests into structured user stories that you can prioritize and de-risk with confidence.

Why you’ll love this template: 

• Generate assumptions directly from the story map to uncover risks early
• Evaluate those assumptions by comparing the importance vs. the available evidence
• Make product decisions easier by pointing your team toward the changes that deliver the most value

💡 Pro Tip: Don’t just map stories, track them live. Use ClickUp Dashboards to see which user stories are moving, which assumptions are untested, and where risks pile up. 

Pair it with ClickUp Brain to instantly summarize interviews, surface insights, and turn raw notes into actionable stories. Together, they make your journey maps smart and self-updating.

4. Storyboard for Customer Journey Template 

For a hands-on way to explore the customer journey, Miro Storyboard for Customer Journey Template is a strong pick. It helps you sketch the entire narrative around what the customer sees, feels, and does at every stage. 

From the first ad they notice to the follow-up email after purchase, this template turns the journey into a visual storyboard where emotions, actions, and pain points unfold scene by scene, helping teams find gaps and opportunities for improvement.

Why you’ll love this template: 

• Define customer personas with demographics, needs, and pain points before mapping the journey
• Break down the journey into clear stages like Awareness, Consideration, Purchase, Delivery, and Post-Purchase
• Capture emotions, touchpoints, and customer actions across each stage for deeper insights
• Highlight opportunities and frustrations to guide improvements in product, service, or communication

5. Customer Journey Map Template

70% of consumers say they’d switch to a competitor after a poor customer experience. That makes journey mapping less of a design exercise and more of a survival skill for staying competitive.

The Customer Journey Map Template by Miro helps you visualize what customers see and do at each touchpoint, as well as the behind-the-scenes processes that make those moments possible. By layering in factors like sustainability and long-term impact, it helps you go beyond simple journey steps to identify what delights customers, where friction occurs, and where opportunities for improvement lie.

Why you’ll love this template:

• Use dual swimlanes to compare customer-facing actions with internal support processes side by side
• Track emotional highs and lows across the journey with built-in sentiment mapping
• Export the board as a shareable canvas for workshops, research sessions, or stakeholder reviews

6. Fly UX Customer Journey Map Template

Booking a flight can feel like a mini-journey in itself, from searching airline sites to finally paying for a ticket. The Miro Fly UX Customer Journey Map Template was originally created as part of a UX Design certification and captures this process step by step.

It uses a clean, minimal layout that highlights goals, behaviors, context, pain points, and even real user statements. While it’s based on airline usability tests, the flexible design makes it easy to adapt for almost any industry looking to map out detailed customer journeys.

Why you’ll love this template: 

• Visualize the entire flow of booking and payment using pre-structured journey stages
• Incorporate real usability test findings and customer quotes to ground the map in evidence
• Customize fonts, colors, and labels to tailor the journey map for different industries or use cases

7. User Journey Mapping Workshop Template

Sometimes the best way to understand your users is to gather your team and map the journey out together. The User Journey Mapping Workshop Template by Miro gives you a ready-made 90+ minute workshop flow that keeps the session structured and productive. 

With it, you can lead your team through defining personas, setting goals, mapping key steps, and uncovering opportunities in a collaborative setting. Instead of scattered sticky notes and half-finished ideas, you walk away with a clear, agreed-upon journey map that everyone can act on.

Why you’ll love this template:

• Run a ready-made workshop with eight guided steps, from intro to wrap-up
• Facilitate persona-building and empathy exercises to uncover user goals and pain points
• Engage cross-functional teams in brainstorming, mapping, and discussing opportunities
• Summarize insights into a clear, actionable journey map that drives design decisions

8. Voice of the Customer Template

37% of customers believe their survey feedback isn’t valued or taken seriously, and that’s a big risk for any brand. The Miro Voice of the Customer Template helps close that gap by capturing feedback in a systematic, transparent way so customers know their voices matter.

This template organizes input into clear categories, making it easier to find patterns and act on them. Beyond collection, it ensures feedback fuels real change. By grouping insights into themes like needs, frustrations, and opportunities, teams can validate journey maps, refine touchpoints, and design experiences built on evidence rather than assumptions.

Why you’ll love this template:

• Collect customer comments, survey results, or product feedback directly into an organized grid
• Analyze feedback collaboratively to find recurring patterns or gaps in your offering
• Link insights with buyer personas and customer journey maps to enrich broader UX research

9. Customer Touchpoint Map Template

Every customer interaction leaves a mark, be it a quick ad impression, a chat with support, or the checkout experience. The Miro Customer Touchpoint Map Template helps you put all those interactions in order, so you can see which touchpoints are smooth and which need fixing. 

Unlike broader journey maps, this template zooms in on the specific channels and steps where customers meet your brand, making it easier to prioritize improvements that directly shape their experience.

Why you’ll love this template: 

• Plot every customer touchpoint across buying phases like pre-purchase, purchase, and post-purchase
• Highlight what works and what hurts with a clear visual representation, making user emotions easier to read
• Layer multiple customer pathways to see how different personas interact with your brand
• Export or present the map to align teams on which touchpoints to optimize first

10. Customer Insights Tracker Template

Great customer experiences are built on great insights, and the Miro Customer Insights Tracker Template makes sure you never lose them. It acts as a central hub where all customer feedback, survey responses, usability findings, and feature requests are collected.

Then, these can be organized, tagged, and further turned into insights that guide product decisions.  With this template, you get a structured view that makes it easy to see what matters most to your customers and how to act on it.

Why you’ll love this template: 

• Capture insights systematically from interviews, support tickets, surveys, and research sessions
• Tag and categorize feedback by theme, urgency, or customer type for easy filtering
• Visualize insights using Miro Tables’ filtering and sorting to uncover patterns quickly
• Share findings across teams in real time so product, design, and support stay aligned

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Miro Limitations

As much as people praise Miro for its collaboration, templates, and visual richness, there are recurring concerns from users. These are the top limitations that tend to show up across reviews: 

• Performance suffers on large boards: Users often face slow loading, lag, and navigation issues when boards get packed with frames, images, or detailed content
• Search, selection, and export features are limited: Finding specific content is difficult, and exporting selected frames or copying items with precision is limited
• Steep learning curve for advanced tools: Simple tasks are easy, but users say advanced workflows, integrations, or AI features take time to master or understand
• Version control and organization limitations: Lack of branching or robust versioning makes it hard to track changes without duplicating boards
• Stability/offline access and backup fears: Users fear losing work due to loading issues or lack of offline functionality, wishing for stronger backup options

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Alternative Miro Customer Journey Templates

Your customers’ experience shouldn’t be an unsolvable mystery. But when feedback from customer interviews lives in Notion, your user journey map is buried in Miro, and action items are scattered across email—you’re flying blind.

ClickUp changes that. It is the world’s first Converged AI Workspace, bringing together all work apps, data, and workflows. You can connect your customer journey directly to projects, tasks, milestones, and team goals within the same workspace.

Map a friction point in onboarding? Turn it into a task. Spot a drop-off after customer interviews? Assign it to design—right there in the same workspace. Thus, ClickUp eliminates Work Sprawl to provide 100% context and a single place for humans and agents to work together.

Plus, ClickUp has a library of 1000+ templates to choose from. Below, we’ll walk you through the top ClickUp customer journey templates you can start using right away as smarter alternatives to Miro’s boards.

Each template is designed to make mapping more collaborative and more actionable. Let’s go!

1. ClickUp Customer Journey Map Template

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Understanding how customers interact with your brand is at the heart of creating meaningful experiences. The ClickUp Customer Journey Map Template makes that process structured and actionable.

It breaks down the customer journey into awareness, consideration, and conversion stages. At each phase, it offers prompts to map customer actions, touchpoints, experiences, and solutions. With built-in flexibility, you can enrich the user experience map with links, sticky notes, or integrated tools, ensuring it adapts seamlessly to your team’s workflows while keeping the entire lifecycle clear and trackable.

Why you’ll love this template:

• Capture what customers feel, struggle with, and expect at each stage to better address their needs
• Use ClickUp Whiteboards to bring marketing, sales, and product teams into the same visual framework
• Connect documents, websites, or design files directly to touchpoints so teams have context without leaving the board
• Translate captured insights into sharper messaging and user experiences informed by real interactions

2. ClickUp User Story Mapping Template

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Building customer-centric products often requires more than just listing out tasks. It’s about seeing how those tasks align with the customer journey. The ClickUp User Story Mapping Template simplifies this process by enabling teams to break down complex user needs into smaller, manageable pieces.

Teams can plan features based on how users actually interact with the product, ensuring development priorities stay aligned with real-world customer behavior and outcomes. 

Why you’ll love this template: 

• Break down large user stories into smaller tasks with ClickUp Custom Fields like User Persona and Problem Statement for more structured planning
• See how each feature or step affects end users with the Story Map View, making it clear which changes deliver the most value
• Identify potential roadblocks ahead of time using the Task Board View to keep sprints running smoothly

3. ClickUp Empathy Map Whiteboard Template

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When you need to get into the customer’s mindset and understand their journey from an emotional and behavioral perspective, the ClickUp Empathy Map Whiteboard Template comes into the picture. 

It organizes user thoughts, feelings, and actions into six guided sections, covering what they think, see, hear, say/do, their pains, and their gains. This clarity helps teams identify not just what customers do, but why they do it, enabling more user-centred strategies and solutions.

Why you’ll love this template: 

• Capture detailed insights into customer emotions, worries, and motivations for a more empathetic view of the journey
• Distinguish between customer frustrations and success factors to prioritize improvements effectively
• Use sticky notes, board views, and categorization features to let teams brainstorm and align on user needs together
• Convert observations into tasks, set priorities, and assign responsibilities to ensure solutions don’t just stay theoretical

4. ClickUp Customer Success Plan Template

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Nearly 80% of consumers won’t return after a bad post-purchase experience. The ClickUp Customer Success Plan Template helps teams map out every stage of the post-purchase experience, ensuring clients receive consistent value and support. 

With features that allow you to track customer data, monitor satisfaction, and plan proactive outreach, this template gives businesses a structured approach to long-term relationship building with customers.

Why you’ll love this template: 

• Track clients by onboarding, retention, ongoing support, or inactive status for clearer visibility
• Store key details, such as contact info, service type, agreed pricing, and progress bars for quick access
• Define objectives tied to customer satisfaction and track them with ClickUp Goals to ensure alignment with success metrics
• Use ClickUp Automations to set reminders, measure satisfaction, and flag areas that need adjustments

5. ClickUp Voice Of The Customer Template

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The ClickUp Voice Of The Customer Template is a structured way to listen to your users and translate their feedback into meaningful action. The template centralizes all the insights gathered from emails, surveys, or customer interviews into a visual board. 

It also ensures that every piece of feedback collected undergoes a standardized process. With Kanban-style workflows and custom views, you can organize requests, analyze recurring patterns, and assign follow-up tasks to the right teams. That way, customer voices don’t just get heard but actively shape decisions, product updates, and strategies.

Why you’ll love this template: 

• Collect insights from surveys, support calls, and product reviews, and track them in a central place
• Use ClickUp Board View and List View to spot recurring issues or requests and outline resolution processes
• Assign tasks, add priorities, and track status so every customer concern leads to a clear next step
• Use Custom Fields like Customer Need, VoC Source, and Solution to prioritize improvements

6. ClickUp Customer Problem Statement Template

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Understanding customer pain points is the first step toward building products that truly solve real-world problems. The ClickUp Customer Problem Statement Template helps you capture recurring customer issues, organize them into clear statements, and solve them.  

By breaking down issues into their root causes and providing contextual insights, the template ensures that your team focuses on solving the most pressing challenges. It keeps problem-solving evidence-based and prevents teams from wasting time on assumptions.

Why you’ll love this template: 

• Document customer profiles with details like demographics, goals, and customer expectations to ground every problem in context
• Organize pain points into tabs or categories to avoid missing anything important
• Link problems to backlog items or product features to align solutions with development
• Add validation through feedback, complaints, or session logs to prioritize real issues

🎁 Bonus: Writing clear customer problem statements can feel messy because you have to capture details fast, keeping context intact and ensuring translation is accurate. All this is possible with Brain MAX Talk-to-Text that lets you instantly convert spoken feedback, notes, or ideas into clean, structured text.

7. ClickUp Customer Onboarding Template

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The ClickUp Customer Onboarding Template is built to help teams deliver seamless and personalized onboarding for every client. By using Custom Fields like Customer Type, Service Package, and Onboarding Call Date, you can tailor each client’s onboarding journey.  

In addition to personalization, it centralizes client context so that sales, service, and product teams remain aligned throughout the journey. By reducing friction with auto-triggered playbooks and automated follow-ups, clients feel supported and confident right from the start.

Why you’ll love this template: 

• Use pre-built forms to collect intake details and reduce back-and-forth communication
• Track tasks and statuses with structured lists that cover every onboarding step from intake to kickoff
• Centralize knowledge by storing brand guidelines, key contacts, and project notes in shared docs
• Automate workflows to trigger follow-ups, assign prep tasks, and ensure timely client handoffs

8. ClickUp Customer Service Escalation Template

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Handling escalations quickly and effectively can make or break the customer experience. The ClickUp Customer Service Escalation Template provides a system to capture, track, and resolve support requests before they spiral into bigger issues. 

From routing urgent tickets to the right person to keeping all updates visible across departments, it ensures every escalation is handled consistently. It also helps teams standardize responses, set clear statuses, and monitor SLAs, so critical issues stay visible. 

Why you’ll love this template: 

• Route high-priority tickets automatically to the right team or manager for faster action
• Standardize responses with built-in forms and canned replies to improve resolution speed
• Monitor critical issues in real-time with escalation dashboards and SLA tracking
• Reduce repetitive escalations by identifying root causes through structured escalation data 

9. ClickUp Sales Pipeline Template

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The ClickUp Sales Pipeline Template gives sales teams complete visibility into their leads, deals, and revenue opportunities. It consolidates everything into a single, customizable pipeline where you can track prospects, prioritize hot leads, and forecast sales with greater accuracy.

It not only helps reps move leads through each stage but also ensures managers get a clear overview of the funnel. With drag-and-drop stages, automated workflows, and custom statuses, the template eliminates clutter and helps your team focus on high-priority deals. 

Why you’ll love this template: 

• Track every lead from initial contact to closed deal in a single, visual dashboard
• Prioritize leads using urgency, potential value, or custom rules set by your team
• Automate repetitive actions like follow-up reminders or email triggers to save time
• Customize statuses (e.g., qualified, demo, proposal, closed) and views for full flexibility

10. ClickUp DMAIC Template

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Improving business processes often feels chaotic, but the ClickUp DMAIC Template simplifies it with a structured, Six Sigma-inspired approach. DMAIC stands for ‘Define, Measure, Analyze, Improve, and Control’, and this template gives you a clear path to move through each step without confusion. 

You can define the problem clearly, track KPIs, analyze root causes, brainstorm improvements, and set up controls to sustain success. The result is a repeatable framework that not only solves issues for today but also strengthens long-term workflows.

 Why you’ll love this template: 

• Track KPIs and results using Custom Fields, sticky notes, and color-coded visuals
• Collaborate in real time on whiteboards to analyze data and test solutions together
• Create repeatable workflows to monitor improvements and prevent problems from resurfacing

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Make the Customer Journey Easier with ClickUp

Creating customer journey maps or improving business processes doesn’t have to be complex.

With ClickUp’s ready-to-use customer journey templates, you get simple, structured tools that cut the guesswork and save hours of manual effort. 

They help you organize ideas, track tasks, and keep every team member aligned. They give you a solid foundation that you can customize to your workflow. This way, you stay focused on what matters most, i.e, delivering great customer experiences and growing your business with confidence.

Sign up for ClickUp today and see how much easier managing customer journeys can be.

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