Clear brand positioning helps people instantly get who you are, keeps your team aligned, and ensures you show up strong in the market. That’s where brand positioning templates come in—they make it simple to define your value, stand out from the crowd, and connect with the people who matter most.
In this guide, you’ll find templates that turn brand positioning from a “another tedious branding task” into a “finally, this all clicks” moment.
Free Brand Positioning Templates to Define and Differentiate Your Brand
- What Are Brand Positioning Templates?
- What Makes a Good Brand Positioning Template?
- Top Brand Positioning Templates
- 1. ClickUp Branding Template
- 2. ClickUp Brand Guidelines Template
- 3. ClickUp Brand Guidelines Whiteboard Template
- 4. ClickUp Brand Book Template
- 5. ClickUp Brand Identity Template
- 6. ClickUp Logo Style Guide Template
- 7. ClickUp Brand Management Template
- 8. ClickUp Brand Style Guide Template
- 9. ClickUp Rebranding Project Template
- 10. ClickUp Brand Launch Plan Template
- 11. ClickUp Product Positioning Template
- 12. ClickUp Perceptual Map Template
- 13. ClickUp Strategic Business Roadmap Template
- 14. ClickUp Go-To-Market Strategy Template
- 15. ClickUp Competitor Tracking Template
- Build Stronger Brands with ClickUp
Summarize this article for me pleaseWhat Are Brand Positioning Templates?
Brand positioning statements are practical tools that help you define the core of your brand strategy. Instead of starting with a blank page, you get a structured format to work through the key questions: Who are you for? What do you offer? How are you different? Why should anyone care?
A strong brand positioning statement defines what you’re really selling—not only the product or service but also the value, the feeling, and the experience. It helps ensure your messaging, visuals, and campaigns pull in the same direction.
Some branding templates are simple and sentence-based. Others offer more visual models, like a positioning map that shows your brand’s position in relation to competitors. Depending on how you think and work, both can be useful.
🧠 Fun Fact: The word ‘brand’ originates from Old Norse word brandr, meaning ‘to burn’. It refers to burning marks on products or livestock to denote ownership.
Summarize this article for me pleaseWhat Makes a Good Brand Positioning Template?
Not all brand positioning statements are created equal. A great one gives you clarity, direction, and the tools to communicate your value with confidence.
So, before selecting one, ensure it ticks your checklist that should include features like:
- Includes a clear structure: A strong template walks you through crafting an effective positioning statement covering your target audience, market category, point of difference, and key benefit
- Leaves space for real language: The best templates don’t force buzzwords or brand-speak. They leave room for plain language, so your positioning statement sounds like something real people would say and believe
- Connects to broader strategy tools: Some templates link naturally into brand positioning maps or project management features, so you can move from strategy to execution
- Benefit-driven value proposition: Instead of listing product differentiation features, the template should guide you toward making your product uniquely positioned by focusing on the outcome or transformation it delivers
- Target audience profile: The best market positioning template guides you to identify your most targeted customer segments based on age or job title, real needs, challenges, and motivations
- Flexible structure: The best templates leave space for rough drafts, alternate versions, and notes. Whether you’re launching a new idea or refining an established brand, a useful product positioning template adjusts to your stage
➡️ Read More: Best Business Value Proposition Templates
Summarize this article for me please Summarize this article for me pleaseTop Brand Positioning Templates
ClickUp, the everything app for work, takes the chaos out of brand positioning—no more scattered notes or “Where did we save that doc?” moments.
With a variety of ready-to-use templates, it helps you organize your ideas, define your brand’s unique value, and keep your team aligned every step of the way. Here are the best brand positioning statements to use:
1. ClickUp Branding Template
The ClickUp Branding Template is your all-in-one toolkit for building a cohesive brand identity. It helps you define your visual style, streamline approvals, and organize every asset.
The template ensures that your brand values resonate with your customers by creating a consistent image across channels. Plus, as it is customizable, you save time by collaborating with your team members.
🌟 Here’s why you’ll like it:
- Track branding tasks with clear statuses like To Do, In Progress, and Complete
- Customize fields to include details like approval type, responsible team member, and project stage
- Utilize multiple views, such as Calendar Schedule and Branding Board, for better visualization
- Store all branding materials in a single space and ensure everyone’s on the same page
🔑 Ideal for: Marketing teams and brand managers seeking a structured approach to branding.
💡 Pro Tip: Use different views for better brand management. Plan tasks and visualize deadlines with the Calendar Schedule View. Store and access materials requiring client approval with the For Client Approval View. Brainstorm ideas and organize resources with the Branding Board View!
2. ClickUp Brand Guidelines Template
The ClickUp Brand Guidelines Template is built to help teams document and organize brand standards in a flexible, collaborative space. It offers a clean layout to define your brand’s core elements, including logo usage, typography, tone of voice, and design principles.
With its drag-and-drop flexibility, map out your identity visually and collaboratively, making it easier for both internal and external teams to stay consistent with how the brand is presented.
🌟 Here’s why you’ll like it:
- Ensure quick access to guidelines for all brand marketing efforts
- State the do’s and don’ts for your brand
- Invite team members to help form clear and easy-to-understand guidelines
- Include your brand mission and company details to ensure new members get familiar fast
🔑 Ideal for: Marketing teams and designers aiming to maintain a consistent and professional brand image.
➡️ Read More: Product Strategy Templates for Product Teams
3. ClickUp Brand Guidelines Whiteboard Template
Struggling to keep your brand consistent across teams and channels? Don’t look further than this brand guidelines template! The ClickUp Brand Guidelines Whiteboard Template makes it easy to define, document, and share every piece of your visual identity.
It creates a centralized hub where creative decisions are outlined and shared with your team and adapts to your brand’s evolving needs while maintaining a consistent brand identity and feel.
🌟 Here’s why you’ll like it:
- Define brand elements like logos, colors, and fonts in a centralized location
- Collaborate in real-time with team members to refine brand guidelines on an interactive whiteboard
- Visualize brand components to ensure consistency across all platforms
- Access the template instantly, with no setup required
Watch how your brand vision comes to life—seamlessly and collaboratively with clickUp:
🔑 Ideal for: Teams seeking a structured approach to developing brand guidelines.
➡️ Read More: Free Brand Guidelines Templates for Your Marketing Team
4. ClickUp Brand Book Template
The ClickUp Brand Book Template helps document everything from your mission and values to logos and typography. With a video walkthrough and guided prompts, it lets you create a brand book that contains all the crucial elements, including branding assets, digital brand, icons, and colors.
The template allows you to collaborate in real-time to ensure everyone stays aligned. Plus, you can share the book seamlessly with public and private links.
🌟 Here’s why you’ll like it:
- Document your brand’s mission, values, and story in one place
- Organize visual elements like logos, colors, and fonts systematically
- Customize sections to fit your brand’s unique components
- Brainstorm ideas, share feedback, and make changes to your brand book easily
🔑 Ideal for: Teams aiming to create a comprehensive and accessible brand guide.
5. ClickUp Brand Identity Template
Building a brand from scratch or refreshing an existing one? The ClickUp Brand Identity Template offers a structured approach to defining your brand’s personality, values, and visual elements.
It helps you connect the dots between your brand values, personality, and visuals so that everything tells the same story. Instead of digging through scattered files, you’ll have one clear, accessible space to capture it all.
🌟 Here’s why you’ll like it:
- Define your brand’s personality and core values to guide all branding efforts
- Utilize customizable fields to manage and categorize branding elements efficiently
- Establish a clear brand voice that aligns with your company’s mission and audience
- Assign different sections to team members and set up notifications to track progress
🔑 Ideal for: Marketing teams aiming to create a cohesive and impactful brand identity.
🧠 Did You Know? 71% of customers are more likely to purchase a brand they recognize! No wonder consistent branding can help you experience up to 20% growth and 33% higher revenue!
6. ClickUp Logo Style Guide Template
Seeing a stretched or pixelated version of your logo used somewhere is frustrating. Your logo is a core part of your sales and marketing strategy, it deserves to be treated that way.
And the ClickUp Logo Style Guide Template is your solution for maintaining logo consistency across all platforms.
It provides a collaborative space to define and document every aspect of your logo usage, from color codes to spacing guidelines. This ensures that everyone, from internal teams to external partners, uses your logo correctly.
🌟 Here’s why you’ll like it:
- Establish clear guidelines for logo usage, including color values, sizes, and spacing
- Organize all logo assets, like the core color palette, app icons, and do’s and don’ts of using the logo, in one easily accessible location
- Track the progress of logo updates with custom statuses
- Ensure all stakeholders are aware of the policies for using logo
🔑 Ideal for: Design teams and brand managers looking to streamline logo usage and management.
7. ClickUp Brand Management Template
Managing a brand involves juggling numerous elements: campaigns, assets, feedback, and more. The ClickUp Brand Management Template centralizes these components, providing a space to plan, execute, and monitor your brand strategies.
With customizable statuses and fields, you can ensure that every task is tracked and grab any opportunities. Plus, align your team’s efforts and maintain brand consistency across all channels effortlessly with this brand management tool.
🌟 Here’s why you’ll like it:
- Organize brand assets and product management guidelines in a centralized location for easy access
- Utilize List and Board View to visualize tasks and progress
- Assign tasks and set deadlines to ensure accountability and timely execution
- Integrate with features like Dashboards and Docs for comprehensive management
🔑 Ideal for: Brand managers looking to develop and oversee successful brand strategies.
8. ClickUp Brand Style Guide Template
Feeling overwhelmed by the idea of creating a brand style guide? The ClickUp Create Brand Style Guide Template simplifies this process, especially for beginners. It offers a structured approach to defining your brand’s visual and messaging elements.
From defining tone of voice and core messaging to setting rules for logo and color use, this template lays the foundation for a strong, clear brand identity that reflects your market position.
🌟 Here’s why you’ll like it:
- Showcase colors, fonts, and iconography in one clean, scrollable guide
- Use the Creation Process Board View to review your tasks and adjust their details
- Add quick references for your team, freelancers, or partners
- Easily edit and update your brand guide as your brand evolves
🔑 Ideal for: Teams looking to establish a professional brand identity.
9. ClickUp Rebranding Project Template
The Rebranding Project Template by ClickUp is built to help you revamp your brand, making the process exciting. It plans, executes, and monitors every aspect of your rebranding initiative in a single space.
With multiple views, you can build a roadmap that guides you to the successful launch of your new brand identity. The best part? It lets you collaborate with various departments and assign responsibilities from within the workspace.
🌟 Here’s why you’ll like it:
- Track the progress of different tasks with over 12 custom statuses, including To Do, In Progress, and Internal Review
- Record ideas and concepts that may not directly relate to rebranding in the Concept Development List
- Monitor progress with built-in tracking features to stay on schedule
- Use dependencies to understand which tasks need to be completed earlier
🔑 Ideal for: Teams leading a full brand overhaul, from startups refreshing their look to legacy companies evolving their identity.
10. ClickUp Brand Launch Plan Template
The ClickUp Brand Launch Plan Template ensures that every task, deadline, and team member is perfectly in sync. It transforms the complex process of a brand launch into a manageable and collaborative journey.
With this template, map out your launch strategy, assign responsibilities, and track progress—all in one hub. It helps you create a timeline for a timely launch, keep stakeholders in the loop, and ensure your business model is well-defined.
🌟 Here’s why you’ll like it:
- Break down your launch into phases with custom statuses like Not Started, Ongoing, and Complete
- Assign tasks to specific teams or individuals, ensuring accountability and clarity
- Visualize your entire launch timeline with Meeting, Project Tasks, and Timeline Views
- Monitor progress and adjust plans dynamically with built-in tracking features
🔑 Ideal for: Teams and project managers planning a comprehensive brand launch.
💡 Pro Tip: Collaborate with your team seamlessly and plan meetings using the Meeting View. Track your tasks in a weekly view with the Timeline View. What’s more? Color-code your tasks to see quickly which ones are still unscheduled and overdue!
11. ClickUp Product Positioning Template
Positioning your product in a crowded market can feel like trying to be heard at a noisy party. The ClickUp Product Positioning Template helps you cut through the noise by helping define your product’s unique value proposition.
The template helps define your target audience, map out their pain points, and clearly highlight how your product differentiates itself. It’s also fully customizable to fit your team’s workflow, ensuring alignment across all stakeholders.
🌟 Here’s why you’ll like it:
- Create detailed checklists to keep track of your to-do list
- Visualize your progress using the Content Progress custom field
- Define your product’s unique selling points and key differentiators
- Collaborate with cross-functional teams to align on messaging
🔑 Ideal for: Product managers looking to establish a compelling product positioning strategy.
➡️ Read More: Best Marketing Management Software for Small Business
12. ClickUp Perceptual Map Template
The ClickUp Perceptual Map Template is perfect for visualizing how customers perceive your brand compared to competitors. It lets you map out key attributes to identify gaps in the market and opportunities to differentiate.
The template is an essential tool for marketers who aim to understand and influence target customer perceptions. Additionally, you can get a clear, visual representation of your brand’s position for strategic decision-making.
🌟 Here’s why you’ll like it:
- Visualize and analyze consumer perception to identify market positioning
- Assess how your product can improve compared to its competitors
- Make informed and strategic decisions with data-driven insights
- Enhance your marketing efforts by understanding customer viewpoints
🔑 Ideal for: Marketers and brand strategists looking to understand and improve their product’s market position.
13. ClickUp Strategic Business Roadmap Template
Strategic planning often feels like navigating a maze—so many paths, but which one leads to your goal? The ClickUp Strategic Business Roadmap Template serves as your compass. It helps you find a clear path from your company’s current position to its desired future state.
The template breaks down your overarching strategy into manageable, time-based initiatives. This makes it easy for teams to align and execute effectively. It also adapts to your industry and team structure, ensuring it remains relevant and easy to use.
🌟 Here’s why you’ll like it:
- Outline your company’s mission, current state, and future goals in a structured format
- Utilize customizable views, like Strategic Roadmap, Progress Board, Current Capacity, and Strategy Database, to visualize progress and dependencies
- Assign responsibilities and set priorities to ensure accountability
- Foster smooth communication between departments to achieve goals
🔑 Ideal for: Executive teams and project managers looking to align organizational goals with actionable plans.
14. ClickUp Go-To-Market Strategy Template
Product launches can get messy fast with different teams, conflicting timelines, and hundreds of tasks. The Go-To-Market Strategy Template by ClickUp helps teams plan and execute every part of their go-to-market strategy in one organized workspace.
It includes pre-built task groups for major stages like positioning, sales enablement, and launch prep. With this template, you can easily track timelines, assign responsibilities, and monitor progress without creating extra confusion.
🌟 Here’s why you’ll like it:
- Break down your GTM strategy into manageable tasks with custom statuses like Open and Complete
- Centralize all strategy-related documents for easy access and organization
- Encourage team collaboration with task assignments and real-time updates
- Track key performance indicators and progress with customizable dashboards
🔑 Ideal for: Marketing and product teams looking for a collaborative tool to manage product launches.
🧠 Fun Fact: Brand management emerged in the 1950s! Companies like Procter & Gamble pioneered brand management to give products distinct identities, helping them stand out in increasingly crowded markets.
15. ClickUp Competitor Tracking Template
ClickUp’s Competitor Tracking Template is perfect for monitoring what your competitors are building, how they’re pricing, and how they’re showing up in the market.
It enables you to track key aspects such as product features, pricing, marketing strategies, and customer feedback, all in one centralized location. By organizing and analyzing this data, you can identify market trends, uncover new opportunities, and make informed decisions to refine your strategies.
🌟 Here’s why you’ll like it:
- Track features, pricing, and release data across multiple product categories
- Easily visualize competitive insights with analytics and reports
- Use multiple views—Smartwatch, Laptop, Smartphone, and All Products—to effectively monitor your competitors’ product lines
- Spot gaps and opportunities by comparing across attributes visually
🔑 Ideal for: Product and marketing teams looking to gather and organize competitor insights.
Summarize this article for me pleaseBuild Stronger Brands with ClickUp
Using templates for brand positioning, strategy, and management gives your team a clear structure, reduces confusion, and helps everyone stay aligned as your brand evolves.
Instead of starting from scratch, you build on proven formats that guide you through the process while still allowing customization.
ClickUp’s customizable branding templates help streamline the process and enhance collaboration, giving you the tools to create a cohesive brand strategy. With powerful features like task automation, collaborative docs, and goal tracking, everything you need to take your brand to the next level is all in one place.
Sign up for free today and see the results yourself!
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