Top 13 Lead Management Software for 2025

53% of marketers spend at least half their marketing budget on lead generation. But how much of that investment turns into revenue?

You might capture plenty of new leads, but if they’re not nurtured and managed effectively, they won’t reach your sales funnel.

Sure, your marketing and sales teams are hustling. But without a lead management system to organize and track progress, you’re leaving opportunities untapped.

Whether you’re a small business or part of a larger team, the right lead management tools help transform your sales process. Let us look at the tools that handle everything from lead scoring to pipeline management to turn potential buyers into loyal customers. 📈

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Master Lead Generation With These 13 Powerful CRM Solutions

⏰ 60-Second Summary

Discover the best solutions to manage your leads and find the perfect solution for your business with these top picks:

ClickUp: Best for sales project management and customer relationship management
HubSpot Sales Hub: Best for seamless lead management for marketing and sales teams
Zoho CRM: Best for customizable workflows and AI-powered assistance
Pipedrive: Best for visualizing and streamlining sales processes
Insightly: Best for integrated CRM and project management
Bitrix24: Best for all-in-one collaboration and CRM capabilities
Freshsales: Best for AI-driven sales optimization
Salesforce: Best for comprehensive CRM with advanced customization
Monday CRM: Best for intuitive and customizable workflows
Keap: Best for small businesses focusing on automation
Zendesk Sell: Best for simplified sales management with automation
Apptivo: Best for scalable CRM with extensive app integrations
Creatio: Best for no-code automation and streamlined workflows

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What Should You Look for in a Lead Management System?

The right lead management system can make or break your sales process. They help you organize, track, and nurture leads, giving your sales and marketing teams the edge they need to close deals faster. Here are the key features to look for:

Lead tracking: Look for tracking software that provides seamless lead capture from multiple sources—email, web forms, social media—and lets you follow every activity a lead takes through your sales pipeline
Lead scoring: Opt for a system that scores your leads based on engagement and readiness to buy, helping you focus on those most likely to convert. After all, not all leads are created equal
Pipeline management: Choose software that organizes leads into stages so you can monitor progress, spot bottlenecks, and make adjustments to keep deals moving. Without a clear view of your sales pipeline, it’s easy to get overwhelmed
Automation tools: Repetitive tasks like follow-up emails and lead assignments consume valuable time. Look for software with automation tools to handle these for you so your team can focus on building relationships, not spreadsheets
Integration options: Leads don’t live in a vacuum—they come from campaigns, email blasts, and CRM tools. The best lead management systems integrate seamlessly with your existing software, ensuring everything works together smoothly
Analytics and reporting: Go for a system with detailed analytics that lets you see what’s working and what isn’t, giving you the power to refine your customer management strategies and make informed decisions

💭 Wondering why lead management is important? Lead management is crucial for converting prospects into customers. It ensures effective lead nurturing, preventing missed opportunities and enabling businesses to build meaningful relationships, optimize their sales process, and boost revenue.

The 13 Best Lead Management Software

Finding the right software is critical to managing leads effectively. A top-tier lead management system should simplify CRM workflows, improve collaboration, and drive sales.

Below, we’ll explore some of the best lead management systems:

1. ClickUp (Best for sales project management and customer relationship management)

ClickUp for Sales Teams is one of the best lead management software for those seeking to streamline processes and boost productivity.

ClickUp CRM

ClickUp CRM integrates task management, communication tools, and customer data into a single platform. It enables teams to create pipelines, assign tasks, track leads, and automate follow-ups. Its visual and customizable dashboards provide real-time insights.

One of the reasons ClickUp is one of the best tools for sales teams is its malleability. It offers users unique perspectives, such as Kanban Boards and List Views, enabling them to manage sales pipelines visually.

ClickUp Automations

ClickUp Automations eliminates tedious processes like changing lead statuses and prioritizing teammates. Automations make data entry simple and fast so that you can increase the speed at which leads move through your pipeline.

You can automatically assign tasks based on the funnel stage, trigger status updates for specific customer activities, and more.

The platform also offers CRM templates to keep your lead nurturing process running smoothly. It has integration with tools like HubSpot, Gmail, and Slack, ensuring smooth transitions.

Streamline CRM processes with ClickUp!

ClickUp Dashboards

ClickUp Dashboards make it easier to see what the team is working on and how leads perform. This allows you to recognize problems slowing down your sales process and where to improve it.

You can track Lead Management North Star metrics like Conversion rate from qualified leads to paying customers, Customer Acquisition Cost (CAC), and Lead nurturing cycle time, among others.

This is to say, ClickUp can be used as a lead management and team performance management tool at the same time.

ClickUp Sales CRM template

With its powerful no-code database and real-time analytics, ClickUp’s Sales CRM template is designed to help you keep track of your sales activities and manage conversations with potential customers.

With this template, your team can:

Gain clarity into customer communications and follow-up actions
Consistently access customer data in one place
Identify prospects, close deals, and uncover insights with data-driven decisions

Download This Template

Ultimately, ClickUp is a collaborative platform with designed organizational systems that enable users to easily manage fresh leads and aging clients.

ClickUp best features

Use ClickUp Forms that allow your team to streamline the lead intake process, organize data the way you want, and automatically create tasks directly from branded forms
Create and customize your CRM to align with your sales process
Collaborate with your team seamlessly with ClickUp Chat and stay updated on the sales pipeline from start to end
Automate lead follow-ups, task assignments, and status updates to save time
Integrate seamlessly with tools like HubSpot, Gmail, Slack, and Zapier
Monitor team productivity and lead nurturing activities with real-time dashboards
Use pre-built templates to set up your sales pipeline and workflows quickly

ClickUp limitations

Some users report a steep learning curve for advanced features
Limited offline functionality for mobile users
Automation options may require setup time for complex workflows

ClickUp pricing

Free forever
Unlimited: $7/month per user
Business: $12/month per user
Enterprise: Contact for pricing
ClickUp Brain: Add to any paid plan for $7/month per user

ClickUp ratings and reviews

G2: 4.7/5 (9,000+ reviews)
Capterra: 4.6/5 (4,000+ reviews)

Talking about ClickUp’s use for sales and project management, a user on G2 says,

ClickUp offers extensive options to customize project management to individual needs. There are various view options (e.g., lists, Gantt charts, Kanban boards) that can be flexibly designed through filters and dashboards.

💡 Pro Tip: Start with CRM templates designed for various industries and business processes to save time and effort. These templates streamline setup, keep your CRM organized, and help you hit the ground running.

2. HubSpot Sales Hub (Best for seamless lead management for marketing and sales teams)

Lead Management system: HubSpot Sales Hub — *via HubSpot*

HubSpot Sales Hub is a unified platform for managing your entire sales pipeline. It seamlessly integrates with marketing and customer service tools. Known for its user-friendly design, it enables sales teams to track leads, automate follow-ups, and seamlessly manage pipelines.

HubSpot’s free lead management software makes it accessible to small teams, while its enterprise solutions provide advanced functionality for larger organizations.

HubSpot Sales Hub best features

Organize and track all the leads of your brand with visual pipelines and dashboards
Automate follow-ups, notifications, and lead scoring for faster workflows
Access integrated marketing tools like email tracking, forms, and live chat
Use customizable properties to tailor the CRM to your unique sales process
Schedule meetings and manage customer interactions in one place

HubSpot Sales Hub limitation

The constantly changing UX makes it difficult to retain data and organize projects
The interface is not overly complex but lacks intuitiveness, especially for new users

HubSpot Sales Hub pricing

Sales Hub Starter: $20/month per user
Sales Hub Professional: $100/month per user
Sales Hub Enterprise: $150/month per user

HubSpot Sales Hub ratings and reviews

G2: 4.4/5 (12,000+ reviews)
Capterra: 4.4/5 (18,000+ reviews)

A user using HubSpot CRM to manage their entire lead generation lifecycle says,

We are able to get a very clear view of the entire pipeline of customers, which easily helps manage customer engagements with the help of automated emails & sequences. They have a great support team in case of any issues they are always willing to ge lengths to assist.

➡️ Read More: ClickUp vs. HubSpot: Which CRM suits you best? Compare features, pricing, and benefits to find the right fit for your team.

3. Zoho CRM (Best for customizable workflows and AI-powered assistance)

Zoho CRM provides businesses with an all-encompassing 360-degree view of their sales pipeline through automation with AI capabilities.

Catering to companies of all sizes enables users to build personalized workflows, forecast sales, and engage leads across multiple channels. With seamless integrations and a strong focus on privacy, Zoho CRM is a versatile choice for scalable lead management.

Zoho CRM best features

Customize workflows and automate lead management to streamline tasks
Engage new leads in real-time across channels like email, chat, and social media
Utilize AI-powered tools for lead scoring, email writing, and anomaly detection
Access advanced analytics for sales forecasting and performance tracking
Seamlessly integrate with over 1,000+ apps, including Google Workspace

Zoho CRM limitation

The interface can feel complicated for first-time users
The learning curve for customization and navigation is steep
It may take time for new users to become comfortable with the platform

Zoho CRM pricing

Free forever
Standard: $14/month per user
Professional: $23/month per user
Enterprise: $40/month per user
Ultimate: $52/month per user

Zoho CRM ratings and reviews

G2: 4.1/5.0 (2,700+ reviews)
Capterra: 4.3/5.0 (6,800+ reviews)

💡 Pro Tip: Not sure how to structure your CRM? Check out CRM software examples to discover real-world use cases and innovative ways companies use CRMs to boost efficiency and close deals faster.

4. Pipedrive (Best for visualizing and streamlining sales processes)

Lead Management system: Pipedrive-Best for visualizing and streamlining sales processes — *via Pipedrive*

Pipedrive is a sales-focused CRM designed to help businesses efficiently manage leads and deals. Known for its Kanban-style dashboards, it empowers teams to visualize their entire sales pipeline, track opportunities, and automate workflows.

With AI-driven insights and customizable features, Pipedrive enables businesses to close deals faster and optimize their sales CRM processes effectively.

Pipedrive best features

Visualize your sales pipeline with customizable Kanban-style dashboards
Automate repetitive tasks, such as follow-ups and new lead assignment
Centralize all customer interactions and deal data in one place
Use AI tools for lead nurturing and sales insights
Customize fields and workflows to align with your business needs

Pipedrive limitation

Some users report limited advanced reporting features compared to other CRMs.
Deeper customizations may require additional time and expertise

Pipedrive pricing

Essential plan: $14/month per user
Advanced plan: $24/month per user
Professional plan: $49/month per user
Power plan: $59/month per user
Enterprise plan: $79/month per user

Pipedrive ratings and reviews

G2: 4.3/5.0 (2,200+ reviews)
Capterra: 4.5/5.0 (3,000+ reviews)

Pipedrive has received accolades from its users when it comes to sales management. One user mentions,

Pipedrive has successfully structured their CRM with humans in mind who may not be experts at using complex software. They have made it simple without compromising critical features. We use it every day for simple sales to complicated tenders and projects, and Pipedrive provides all the activity tracking from lead-in to close.

🔍 Did You Know? New leads followed up within 5 minutes are nine times more likely to convert. Hence, you must invest in lead management software that enables instant notifications to help you act swiftly.

5. Insightly (Best for integrated CRM and project management)

Insightly is a modern CRM platform that combines sales, marketing, and project management into one solution. It helps teams centralize customer data, manage pipelines, and track projects seamlessly.

With powerful integrations and customizable workflows, Insightly allows businesses to streamline processes while nurturing long-term customer relationships.

Insightly best features

Centralize customer data to create a single source of truth for your organization
Track sales pipelines and manage opportunities with customizable workflows
Combine CRM with project management to handle post-sales activities
Automate marketing campaigns with A/B testing and email templates
Integrate with 500+ apps using the no-code AppConnect platform

Insightly limitation

The interface can feel outdated compared to other modern CRMs
Reporting features may require more customization to meet specific business needs

Insightly pricing

Plus: $29/month per user
Professional: $49/month per user
Enterprise: $99/month per user

Insightly ratings and reviews

G2: 4.2/5.0 (900+ reviews)
Capterra: 4.0/5.0 (650+ reviews)

💡 Pro Tip: Use AI for smarter lead generation. Discover how AI revolutionizes your sales and marketing efforts.

6. Bitrix24 (Best for all-in-one collaboration and CRM capabilities)

Lead Management system: Bitrix24- Best for all-in-one collaboration and CRM capabilities — *via Bitrix24*

Bitrix24 is a fully integrated CRM and project management platform that combines customer relationship management, collaboration tools, task management, and more.

Bitrix24 is ideal for businesses seeking a comprehensive solution to centralize their operations and manage leads effectively. Its scalability and customizable workflows cater to businesses of all sizes.

Bitrix24 best features

Manage new and hot leads, deals, contacts, and companies in one platform
Automate sales processes with rules, triggers, and task automation
Access collaboration tools for team chat, video calls, and file sharing
Build websites, online stores, and landing pages within the platform
Utilize advanced sales intelligence to analyze campaign performance

Bitrix24 limitation

Support is available only for the Super Admin and is outsourced to third-party providers
Regular users cannot independently customize workflows without the Super Admin

Bitrix24 pricing

Free
Basic: $49/month per user
Standard: $99/month per user
Professional: $119/month per user
Enterprise: $399/month per user

Bitrix24 ratings and reviews

G2: 4.1/5 (540+ reviews)
Capterra: 4.2/5 (930+ reviews)

A user on G2 says:

It’s a really good platform for small businesses to use as an enterprise quality communications and collaboration tool without the costs and pains of such platforms as Jira, Confluence, and MS teams. I particularly like the collaboration, the website developer wizard with templates.

🔍 Did You Know? Content marketing generates three times more leads than traditional outbound marketing, costing 62% less. Start with blogs, case studies, and video content tailored to your audience’s pain points.

7. Freshsales (Best for AI-driven sales optimization)

Freshsales is an AI-powered CRM designed to help businesses manage leads, streamline sales processes, and boost conversions.

With Freddy AI, Freshsales offers advanced automation, predictive insights, and lead prioritization, making it ideal for businesses looking to scale and increase efficiency. Its intuitive interface and omnichannel capabilities improve overall sales productivity and customer focus.

Freshsales best features

Automate lead capture, scoring, and follow-ups with Freddy AI
Manage deals visually with customizable Kanban-style pipelines
Communicate across channels like email, SMS, and WhatsApp in one platform
Use intent scoring to focus on high-value leads
Collaborate seamlessly with contextual integrations like Slack

Freshsales limitation

Numerous and cluttered configuration settings can be difficult to navigate
App development for Freshsales can be challenging due to inconsistent API structures

Freshsales pricing

Growth: $9/month per user
Pro: $39/month per user
Enterprise: $59/month per user

Freshsales ratings and reviews

G2: 4.5/5 (1,200+ reviews)
Capterra: 4.5/5 (600+ reviews)

💡 Bonus: Visualize Success With a Sales Process Flowchart

8. Salesforce (Best for comprehensive CRM with advanced customization)

Lead Management system: Salesforce- Best for comprehensive CRM with advanced customization — *via Salesforce*

Salesforce is a leading CRM platform designed to streamline sales, marketing, and customer service processes for businesses of all sizes.

Salesforce is known for its flexible customization and AI-driven insights. It integrates seamlessly with external applications, offering flexibility for businesses seeking to scale rapidly. From lead management to advanced analytics, Salesforce provides end-to-end solutions for managing customer relationships.

Salesforce best features

Manage accounts, contacts, leads, and opportunities in one platform
Use AI-driven insights for pipeline management and forecasting
Automate workflows and approvals to streamline sales processes
Customize dashboards and reports for real-time business insights
Seamlessly integrate with external applications for enhanced functionality

Salesforce limitation

The user interface can be challenging to navigate for some users
Low-code tools sometimes require advanced coding for complex needs

Salesforce pricing

Starter Suite: $25/month per user
Pro Suite: $100/month per user
Enterprise: $165/month per user
Unlimited: $330/month per user
Einstein 1 Sales: $500/month per user

Salesforce ratings and reviews

G2: 4.4/5 (23,000+ reviews)
Capterra: 4.4/5 (18,000+ reviews)

Speaking about the Salesforce Sales Cloud and its usage, a user says,

It helps your data stick to one place and has great compatibility to be used with various other applications directly (ease of integration). Beyond this, it also ensures that you can create the dashboards as per your requirements.

💡 Pro Tip: Track key metrics to optimize your sales process. Learn to measure and improve your pipeline performance using insights from sales pipeline metrics to make data-driven decisions and boost revenue.

9. Monday CRM (Best for intuitive and customizable workflows)

Monday CRM combines simplicity with powerful tools to help teams manage their sales cycles. Its no-code customization, AI-powered features, and seamless integration with over 500 apps accelerate deal closures and improve collaboration.

Whether it’s lead management, sales forecasting, or outreach, Monday CRM offers a user-friendly platform to streamline your sales process.

Monday CRM best features

Customize pipelines and workflows with an intuitive drag-and-drop interface
Automate sales processes, including lead assignments and follow-up reminders
Use AI tools for email generation, sentiment analysis, and data extraction
Monitor performance with real-time dashboards and advanced analytics
Integrate with over 500 tools for seamless connectivity across platforms

Monday CRM limitation

HIPAA-compliant versions have restricted access to many third-party integrations
Managing and tracking entities across multiple areas can be challenging at times

Monday CRM pricing

Basic: $15/month per user
Standard: $20/month per user
Pro: $33/month per user
Enterprise: Custom pricing

Monday CRM ratings and reviews

G2: 4.6/5 (900+ reviews)
Capterra: 4.7/5 (390+ reviews)

10. Keap (Best for small businesses focusing on automation)

Lead Management system: Keap- Best for small businesses focusing on automation — *via Keap*

Keap is a CRM platform tailored for small businesses seeking to streamline operations and maximize productivity. Its automation tools, built for marketing, sales, and customer service teams, help companies to grow faster by eliminating manual tasks.

The platform’s drag-and-drop automation builder, proven templates, and integrations make it a go-to solution for small business owners.

Keap best features

Automate workflows with the drag-and-drop “When-Then” builder
Manage sales pipelines with full visibility and easy tracking
Use email marketing and text campaigns to nurture leads
Integrate seamlessly with popular business tools and apps
Utilize ready-to-use automation templates for faster implementation

Keap limitation

System emails don’t utilize pre-created templates stored elsewhere
The email builder lacks the option to send plain text-only emails

Keap pricing

Pro plan: $299/month per user

Keap ratings and reviews

G2: 4.2/5 (1,500+ reviews)
Capterra: 4.1/5 (1,200+ reviews)

Speaking about Keap’s automation features, a user says,

Keap provides a flexible and dynamic product that helps small businesses capitalize on marketing automation to remove the time-consuming tasks that we all have. As a past systems integrator with many years of marketing experience, I find Keap has the right balance of technical power and ease of use. It has so many different versions now that there is a version for your business growth.

🚀 Bonus Tip: A well-structured sales pipeline keeps your team organized and focused. Use sales pipeline templates to visualize every step of your sales cycle, identify bottlenecks, and accelerate deal closure.

11. Zendesk Sell (Best for simplified sales management with automation)

Zendesk Sell is a modern sales CRM built to improve productivity, provide full pipeline visibility, and streamline deal management. Its intuitive interface, automation features, and seamless integrations make it a strong choice for sales teams to close deals efficiently.

With lead generation, activity tracking, and analytics tools, Zendesk Sell ensures teams stay organized.

Zendesk Sell best features

Manage new and hot leads, contacts, and deals in one customizable pipeline
Automate routine tasks like lead assignments and activity tracking
Forecast and analyze sales performance with advanced reporting
Integrate seamlessly with other tools and use APIs to extend functionality
Mobile app with geolocation and offline access for sales on the go

Zendesk Sell limitation

The search feature does not query custom fields, limiting data accessibility
Users with limited permissions can edit others’ tasks, causing confusion
The merge feature for Leads, Contacts, and Deals generates excessive duplicate fields

Zendesk Sell pricing

Sell Team: $19/month per user
Sell Growth: $55/month per user
Sell Professional: $115/month per user
Sell Enterprise: $169/month per user

Zendesk Sell ratings and reviews

G2: 4.2/5 (480+ reviews)
Capterra: 4.3/5 (150+ reviews)

12. Apptivo (Best for scalable CRM with extensive app integrations)

Lead Management system: Apptivo- Best for scalable CRM with extensive app integrations — *via Apptivo*

Apptivo offers a comprehensive suite of CRM tools for businesses of all sizes. Known for its affordability and flexibility, Apptivo integrates sales, marketing, and customer management processes into one platform.

Its automation features and a wide range of third-party integrations simplify business operations and enhance sales productivity.

Apptivo best features

Manage leads, contacts, and opportunities with customizable pipelines
Automate workflows, communication, and routine tasks efficiently
Integrate with popular tools and services for seamless connectivity
Make use of built-in sales automation features like email sequencing and notifications
Use marketing tools such as email tracking, marketing campaigns, and referrals management

Apptivo limitation

Creating custom views is not user-friendly and can be time-consuming
Modifying existing views is not possible; users must recreate views from scratch

Apptivo pricing

Lite: $20/month per user
Premium: $30/month per user
Ultimate: $50/month per user
Enterprise: Custom pricing

Apptivo ratings and reviews

G2: 4.4/5 (200+ reviews)
Capterra: 4.4/5 (700+ reviews)

Speaking about Apptivo’s sales project management capabilities, a user on G2 mentions

Centralizes and manages the project information efficiently, email Campaign – manages end-to-end campaign, Procurement, CRM – Align sales and marketing process.

13. Creatio (Best for no-code automation and streamlined workflows)

Creatio is an AI-native CRM and workflow automation platform designed for businesses looking to implement no-code solutions.

It enables users to design and evolve applications with natural language and visual tools. This makes automating processes across marketing, sales, and service functions easy.

With its intuitive platform and industry-specific workflows, Creatio is ideal for SMBs and enterprises.

Creatio best features

Build and automate workflows using no-code tools and visual designers
Integrate with API services and standard platforms for seamless connectivity
Create dashboards with built-in components for real-time insights
Manage customer interactions with its rich CRM and 360-degree view
Tailor processes for 20+ industries with pre-designed workflows

Creatio limitation

Complex applications may generate errors during a promotion between environments

Creatio pricing

Growth: $25/month per user
Enterprise: $55/month per user
Unlimited: $85/month per user

Creatio ratings and reviews

G2: 4.7/5 (270+ reviews)
Capterra: 4.7/5 (120+ reviews)

Other Lead Management Tools to Consider

Here are some tools that didn’t make it to the top 13 list but are still worth considering and evaluating:

Nutshell CRM: A user-friendly platform combining lead management and email marketing in one place
LeadSquared: A comprehensive tool for capturing, lead scoring, and nurturing high volumes of leads
SharpSpring: A marketing-focused CRM with built-in automation and lead tracking

Redefine Your Sales Future With ClickUp’s Smarter Lead Management

The future of lead management lies in integrating automation, customization, and collaboration. With the right lead management tools, businesses can streamline workflows and enhance their sales processes.

The key isn’t just collecting leads; it’s cultivating meaningful relationships and driving consistent growth.

Among the solutions available, ClickUp is a versatile, user-friendly platform that empowers teams to track, nurture, and close leads effectively—all in one place.

Whether you’re a startup or a scaling enterprise, ClickUp’s customizable features and dynamic dashboards can transform your lead management strategy.

Start your journey toward smarter sales processes with ClickUp today.

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Top 13 Lead Management Software Tools for 2025

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