10 Best Google Trends Alternatives for Marketers in 2024

It’s hard to keep up with emerging topics and predict what people will like next.

Google Trends is great for finding essential keywords. It helps spot what’s trending and shows the highs and lows of hot topics, making it easier to plan a content calendar for your brand.

Yet, Google Trends has its limitations. You’ll often need to pair it with additional software like SEO tools and marketing trend searches to get more comprehensive data, diverse keyword insights, and trending topics across various platforms and industries.

You must recognize keyword research or trending topics to build a solid marketing strategy. It’s crucial to go beyond relying on Google Trends to cover all aspects of your marketing plan.

Here’s our list of the 10 top Google Trends alternatives for marketers in 2023. We’ve carefully reviewed them for pricing, features, reviews, and accuracy.

10 Best Google Trends Alternatives for Marketers in 2023

What Should You Look For In Google Trends Alternatives?

When choosing a Google Trends alternative, consider these key factors. Here’s a detailed guide for your consideration:

Data diversity: Look for platforms that go beyond basic search trends, offering insights from diverse sources across multiple platforms and industries
Real-time updates: Seek tools that offer real-time or frequently updated data to keep pace with rapidly changing trends and audience interests
Comprehensive analytics: Opt for alternatives that provide in-depth analytics, allowing you to analyze data, identify patterns, and forecast trends
Customization options: Choose platforms that enable customization, letting you tailor searches and analyses to match your specific needs
Accuracy and reliability: Ensure the alternative provides accurate and reliable Google Trends data, minimizing potential inaccuracies in trend analysis

The 10 Best Google Trends Alternatives

1. Mention.com

Mention statistics dashboard — via Mention

Mention.com is a real-time monitoring tool perfect for tracking specific keywords across various social media platforms, forums, blogs, and news websites.

It keeps track of brand awareness, customer sentiment, and engagement for specific keywords and topics. Along with tracking, Mention.com helps you connect with your audience across social media and publish content to grow your social presence.

Mention best features:

Real-time data across a variety of metrics: Monitor and track sudden ups and downs of keyword mentions across the web and get insights on user engagement and social media presence
Analysis of your competition: Understand the strategies employed by your rivals and get insights into their social media presence and engagement to stay ahead in the game with detailed competitive analysis
Social channel management: Organize, schedule, and analyze your social channels effortlessly using a multi-channel editorial calendar
Online brand monitoring: Use Mention’s brand management features to measure reputation metrics, pinpoint media collaborations, proactively monitor and tackle crises, and strengthen your brand strategy

Mention limitations:

Some standard features are missing: Features such as capturing historical data after creating a boolean search are not to be found
Search is limited: Due to inadequate search configurations, there’s a significant risk of missing out on crucial mentions
Outdated Interface: Users find the interface clunky by today’s standards

Mention pricing:

Individual plan: $49/month per user
Professional plan: $99/ month per user
Pro Plus: $179/ month per user
Company: Custom pricing

Mention ratings and reviews:

G2: 4.3/5 (400+ reviews)
Capterra: 4.7/5 (250+ reviews)

2. Similarweb

Similarweb helps businesses, market analysts, and marketers discover opportunities, identify risks, and make data-driven decisions without much fuss.

It keeps track of customer behavior, analyzes market trends, and gives insights into the marketing strategy of your rivals. It even pinpoints the keywords and content that outperform.

The recently upgraded v3 platform boosts performance even more, making analysis faster and more accurate.

Similarweb best features:

Extensive traffic data: View traffic data for every website that gathers over 10,000 monthly visits. Get a bird’s eye view of your website’s online performance with metrics such as bounce rate, pages per visit, and average visit duration
Multi-platform breakdown: Receive an in-depth traffic analysis categorized by channels, including comparative charts like email versus ads, social versus search, and segmentation based on region, age groups, and demographics
Chrome extension: Displays website traffic data for any site across specific time frames and provides real-time page or website rankings directly from your browser
Regional filtering and growth metrics: Gain insights into a website’s geographical performance and access detailed statistics on primary traffic sources and growth strategies, visually represented through percentages, graphs, and pie charts

Similarweb limitations:

Limited data window: Similarweb’s free extension is limited to showing only the past six months of data
Accuracy is not the best: While its metrics offer directional accuracy, they may not provide precise absolute volume numbers
Tier-locked feature set: Several advanced features are locked behind the higher-priced tiers

Similarweb pricing:

Individual Plan: Free of cost
Professional Plan: Custom pricing
Enterprise Plan: Custom pricing

Similarweb ratings and reviews:

G2: 4.5/5 (900+ reviews)
Capterra: 4.7/5 (250+ reviews)

3. Buzzsumo

Get instant access to trending stories worldwide and discover best performing content with BuzzSumo — via BuzzSumo

Buzzsumo is a versatile content marketing tool that helps you with various marketing strategies, from outreach and discovery to research and monitoring.

Leverage its comprehensive journalist database of 700K active professionals, with 330K monthly profile updates, to connect with high-impact individuals exhibiting strong social engagement.

Its AI pitching tool ensures more niche topic results, enabling you to write relevant pitches swiftly. You can access real-time trends, viral stories, and eight bn worldwide articles, facilitating content idea generation and in-depth analysis spanning 15 minutes to five years.

BuzzSumo best features:

AI-powered writer: Compose impactful pitches faster with Buzzsumo’s built-in AI pitching tool to develop pitch ideas and generate compositions that resonate with your target audience
Extensive discovery options: Access an archive of over 8 billion web articles for inspiration and valuable insights
In-depth monitoring: Use Buzzsumo’s tracking tools to accurately track mentions, trends, and updates and get competitor insights to stay ahead in the race
Tools for better content strategy and planning: Discover and filter content based on audience engagement and trending topics

BuzzSumo limitations:

Steep pricing structure: Users find Buzzsumo expensive
Accuracy concerns: The Topic Explorer feature is not helpful and accurate as it tends to display all the words in a single panel
Occasionally irrelevant mentions: At times, the mentions and alerts provided by Buzzsumo lack specificity

BuzzSumo pricing:

Individual: $199/month per user
For Agencies: $299/month for five users
Suite: $499/month for 10 users
Enterprise: $999/month for 30 users

BuzzSumo ratings and reviews:

G2: 4.5/5 (100+ reviews)
Capterra: 4.5/5 (100+ reviews)

4. Exploding Topics

Exploding Topics scans the web to find trends across categories. Discover trending topics and upcoming products before the rest of the market gets a hint.

Exploding Topics one-ups Google Trends by letting you research and discover new trends you might not know. All you need to do is select an area of interest and let the tool do the rest.

Exploding Topics best features:

Intelligent trend analysis: Discover upcoming and rapidly growing trends well over a year before they hit the market using an intelligent trend-spotting algorithm that leverages millions of data points
Extensive analysis: Learn about the best-performing searches, conversations, and mentions across the internet,
Wide timeline: Access and analyze historical data spanning up to 15 years or as recent as three months, alongside receiving instant trend alerts in real-time
API access: Dive into upcoming trends across various sectors such as SaaS, finance, health, business, DTC, edtech, CPG, and beyond

Exploding Topics limitations:

Sometimes inaccurate: The high variance rate among trends often leads to deceptive growth metrics
No summarization: Only shows the trends without any info on the trend
No customization: Has minimal customizability and lacks integration with several browser homepage solutions

Exploding Topics pricing:

Individual plan: $39/month per user
Investor plan: $99/month per user
Business plan: $299/month per user

Exploding Topics ratings and reviews:

G2: Not enough ratings
Capterra: Not enough ratings

5. Keywordtool.io

Keywordtool is a nifty tool that automatically finds the best keywords with the help of Google Autocomplete.

It is a power-packed alternative to Google Trends and Google Keyword Planner, as the free version of this keyword tool can generate more than 750 long-tail keyword suggestions for just one search term. It is invaluable for content marketers and content creation.

Keywordtool.io best features:

No hassle of signing in: Get right into keyword generation without wasting time on creating an account
Reliability as a focus: Focus on keyword generation with Keywordtool’s robust algorithm, which operates flawlessly 99.9% of the time
Unparalleled outputs: Generate more than 750 long-tail keywords instantly. Access keyword suggestions from real-user queries for content creation, search engine optimization, pay-per-click advertising, or other marketing activities
Internation SEO support: The paid plans cover all Google domains and languages, offering exact search volume numbers, cost-per-click, and Google Ads Competition Data across 192 supported countries, 50,236 specific locations, and 46 languages

Keywordtool.io limitations:

Not the most data-accurate: Data accuracy could be enhanced as there are occasional discrepancies between Google search volume data and other keyword results
Tier-locked features: Some essential features, such as search volume, are locked behind the higher-priced tiers
Expensive: The paid plans are not the most cost-effective in the market

Keywordtool.io pricing:

Free version: Available
Pro Plus: $79/month per user
Pro Basic: $69/month per user
Pro Business: $159/month for 10 users

Keywordtool.io ratings and reviews:

G2: Not enough ratings
Capterra: 4.5/5 (30+ reviews)

6. Treendly

Treendly is another versatile and capable entry that compiles and provides detailed insights on new and curated trends.

It has all the features you’d expect from a keyword analysis tool in 2023. Instantly explore trends and seasonality of any topic or keyword across various regions.

Treendly’s accumulated case studies provide valuable insights into how trends operate within specific industries.

Treendly best features:

Trend curation: Create and manage your exclusive trend collection effortlessly within the dashboard with updates in real-time
Industry monitors: Identify thriving and declining industries within a specific timeframe to make informed, data-driven decisions and fine-tune your SEO strategy
Smart suggestions of related keywords: Explore related keywords that people are searching for on popular websites related to any topic of interest
Trend forecasting: Use predictive algorithms that leverage customer sentiment segmentation and market trend analysis to forecast how a trend will likely perform in the coming months accurately

Treendly limitations:

Limited Starter plan: The entry-level plan offers limited features
No ability to access custom reports: Basic users have no way to access custom reports
Pricey compared to competitors: Not the most pocket-friendly option out there

Treendly pricing:

Free plan: Available
Starter plan: $49/month per user
Enterprise plan: Custom pricing

Treendly ratings and reviews:

G2: Not enough ratings
Capterra: Not enough ratings

7. Yandex

A tool initially catering to the Russian audience, Yandex has now captured a global market. It extends keyword research services and provides statistics for the keyword or phrase searched.

Yandex also lists similar searches made by others on the same word or phrase. It portrays the expected number of impressions a brand can receive using the word as a keyword.

Yandex keyword statistics stand out because of their ability to showcase keyword statistics across regions.

Yandex best features:

Multilingual support: Yandex Search supports multiple languages, enabling users to search in different languages
Search suggestions: It offers search results in real-time as users type their queries, enhancing the search process by accelerating and refining the results
Region-specific results: Yandex offers keyword statistics across regions, enabling you to geographically target your customers effectively
Indexing algorithm: Yandex utilizes an internal indexing algorithm that delivers more relevant results, setting it apart from other keyword research tools

Yandex limitations:

Lacks privacy: Yandex lacks a private mode option, preventing users from keeping their search results confidential
Less relevance: Some users complain that the Yandex keyword search results are less relevant compared to other tools, such as Google Trends
Less user-friendly: Another setback of using Yandex for keyword research is its lack of user-friendliness compared with other tools

Yandex pricing:

Free

Yandex ratings and reviews:

G2: Not enough ratings
Capterra: Not enough ratings

8. Trend Hunter

Trend Hunter stands out for pinpointing current trends, especially in physical products. It lets you dive into the latest online trends across platforms like TikTok, Instagram, and Twitter.

Unlike Google Trends’ keyword-based research, Trend Hunter doesn’t function similarly but enables searching for the latest trends. Daily, it offers many innovative ideas, viral news, and pop culture insights.

Trend Hunter best features:

Trend identification: Identify and tap into the latest trends to incorporate into your marketing strategies
Multi-platform results: Trend Hunter identifies and showcases trends on various applications such as Instagram, Twitter, TikTok, etc
Discovery tool: Peep into the popular marketing trends being incorporated by different brands
Huge trend database: Equip yourself with a vast trend database from across the globe

Trend Hunter limitations:

No keyword research: Although considered a replacement for Google Trends, it does not allow keyword research to identify key terms
No specific research: Trend Hunter only allows you to look up general trends that are ongoing in the market and not get details of keyword statistics

Trend Hunter pricing:

Free plan: Available
Pro: $199/ month per user (billed annually)

Trend Hunter ratings and reviews:

G2: Not enough ratings
Capterra: Not enough ratings

9. Semrush

Semrush is a favorite among online marketers, hailed as a versatile marketing platform empowering you with diverse content strategy tools.

One of the most appreciated features of Semrush is its rank-tracking capability, enabling businesses to monitor page rankings and track competitor content.

It offers a range of plans to access the most relevant features.

Semrush best features:

Competitor analysis: Semrush sets itself apart by offering competitor tracking, providing valuable insights to craft effective marketing strategies
Custom plans: The software also offers custom plans for businesses with unique requirements
Rank tracking: Monitor page rankings and build effective marketing strategies with the rank tracking feature

Semrush limitations:

Complexity: While user-friendly, Semrush could potentially overwhelm users lacking technical knowledge due to its array of features
Pricing: With its extensive feature set, Semrush may lead individuals without technical expertise to pay for features they might not utilize
Pricey compared to competitors: Semrush might be a costlier tool to use compared to other similar tools available for less cost

Semrush pricing:

Pro: $129.95 per month
Guru: $249.95 per month
Business: $499.95 per month (custom plans available)

Semrush ratings and reviews:

G2: 4.5/5 (1800+ reviews)
Capterra: 4.7/5 (2100+ reviews)

10. Insider Intelligence

Powered by Business Insider and eMarketer, Insider Intelligence delivers trend information across industry verticals. It provides access to tools for trend projections and lists a library of content encompassing expert interviews, infographics, articles, and reports.

Insider Intelligence is an extraordinary resource base for you to tap into and utilize content that meets your requirements.

Insider Intelligence best features:

Access to rich resources: Access a series of resources and news pieces
Trend projections: Alongside providing trend newsletters, this tool also showcases trend projections for you to utilize in your marketing strategies
Regular updation: Insider Intelligence sends across trend resorts each day to keep you updated with the latest changes
Comprehensive Coverage: It provides data displaying the latest trends across industries and categories

Insider Intelligence limitations:

Trend specific: Insider Intelligence focuses more closely on the latest trends than on keyword research statistics
Sometimes Irrelevant: There is no denying the fact that Insider Intelligence might deliver results that are not immediately relevant to the desired results
Expensive: The information sourced via Insider Intelligence can be found using other marketing resource tools at a relatively lower cost

Insider Intelligence pricing:

Custom pricing

Insider Intelligence ratings and reviews:

G2: Not enough ratings
Capterra: Not enough ratings

Revolutionize Your Workflow Beyond Google Trends With ClickUp

While exploring the diverse alternatives to Google Trends, ClickUp emerges as a powerhouse for marketers.

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